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Instagram is known today as one of the most popular social networking platforms because of its unique take on internet-based interaction and sharing. There are close to a billion users on Instagram which has turned it into both a stable networking application and an obvious marketing platform for business owners. Because many brands have chosen to use Instagram to boost their online presence, Instagram developers have released new advertisement features that maximize entrepreneurs’ efforts to reach prospects on the site. While there are numerous advantages to these newly released functions, the question remains – is it smart to use ads in place of influencer marketing?

Understanding The Differences

Before discussing the advantages and/or disadvantages between Instagram ads and influencer marketing, let’s explore the difference. Instagram ads fall under the category of native advertising.

Native Advertising

In a nutshell, native advertising consists of ads in the form of articles, infographics, or videos that can only be bought and displayed on one platform, such as Instagram Sponsored Ads, Twitter’s Promoted Tweets, and Facebook’s Sponsored Stories. BuzzFeed, and Eater have developed native ad formats for their sites.

Marketingu wpływu

[fve]https://www.youtube.com/watch?v=WZVJ_mGP8hI[/fve]

Influencer marketing focuses on specific key individuals rather than the target market as a whole. W tym przypadku, Social media influencers create and publish content on their respective platforms. Influencer content may be in the form of a testimonial or third parties, such as retailers or manufacturers. Budgets for paid influencer marketing can vary and are based on audience reach. But unpaid influencer marketing can exist from relationships with influencers to further their own personal social growth. One very important thing about working with influencers, is being able to recognize who is truly an influencer. Who is actually able to drive actions, not someone who “has a lot of fans”, but someone who can convert their audience into an action for your brand. You can read more about how to find real Instagram influencers tutaj.

Benefits & Disadvantages of Instagram Ads VS Influencer Marketing

So thrilled with my @nutribuddyuk Starter Kit! Time for a fit & healthy summer! #nutribuddy #spon #healthy

A photo posted by Zara Holland (@zaraholland) on

1. Improved Brand Identity VS Authenticity – One of the biggest benefits of using Instagram ads is that it allows brands to improve their brand identity across the entire Instagram user base. Although this is advantageous for business owners who want to reach more audiences, a lot of Instagram users have complained that they don’t want ads showing up on their feed, especially if they’re nor particularly interested in the products or services advertised. Influencer marketing on the other hand offers a much more authentic user interaction without forcing products and services on users. If a user doesn’t follow an influencer, they’re not likely to cross paths which works best for those who want to maintain a feed that’s free of irrelevant content. The above partnership between Zara Holland and Nutribuddy works incredibly well. She has a large following of over 136k people, but she also has high engagement. As of the moment, the post has almost 8,000 likes and 72 komentarze. That means people are interested in what she has to say, and her personal brand aligns properly with her sponsor.

2. Expenses Associated with Ads Vs Influencers – To avail of the advertisement services that Instagram offers, a brand will have to pay up. Regardless of how little the fees might be, there is no denying that an extra expense will still be an expense. For brands seeking to cut back on fees, collaborating with an influencer might be a more reasonable choice. This is because influencers usually charge very little and sometimes, would be satisfied with nothing more than a freebie or two of your amazing product.

3. The Algorithm Is Coming – Another thing to keep in mind when deciding is that Instagram has recently implemented a “Facebook-Like” algorithm. Facebook’s algorithm change in 2013 dropped organic reach from 16% w 2012 do 11% w 2015 (at least that’s what Facebook reported). That’s pretty significant. This could affect your reach (as well as that of your influencers). This may give an unfair advantage to running ads versus Influencer marketing when it comes to your marketing dollars. But then again, if your influencer has a truly dedicated community, this should be minimal. Make sure to discuss your influencer’s engagement prior to engaging in a relationship.

How to Decide If You Should Go For Instagram Ads or Influencer Marketing?

If you want to find out which of these two strategies would be best for your business, it’s vital that you understand what your goals are. Do you want to reach a wider audience? Are you seeking to improve your online reputation? Do you want to lead prospects to making a purchase by driving traffic to the right places? Considering all of these questions will help you identify which strategy would be most ideal for you. We suggest you run tests for both and see what works best for your particular brand and business. After all, marketing is not a one all solution. Every business is different and will have success with different strategies. Once you are ready to work with an influencer, check out our guide on best practices on how to Collaborate with an Instagram inflluencer.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Świergot, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Harmonogram Gify z Facebook i Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, i LinkedIn
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Instagram ads are a relatively new way to gain an audience online. As you probably already know, Instagram is a platform where users may post videos and photos and look at the videos and photos of others. Photos and videos may be captioned and others may “like”, comment on and share preferred content. Content may be shared across an array of social media platforms, from Facebook to Flickr and beyond.

Some of the world’s biggest celebrities use Instagram in order to connect with fans – model and reality TV star, Kendall Kardashian, is just one example. This does not mean that Instagram is only for the cool kids. Companies also utilize Instagram in order to promote their goods and services, find customers, and build their brand.

To take things to the next level, the team at Instagram now offers paid Instagram ads. While it is possible to grow your Instagram audience organically, it takes a lot of work. i, unlike other social networks, Instagram’s tight API does not allow for cheats. Instagram ads are an easy (i – if done right) inexpensive way to build a targeted audience.

If you’ve ever seen or bought paid Facebook Ads, you will get the general gist of what the benefits of buying social media ads are. These benefits will be similar no matter which online social media platform you buy from.

Zasadniczo, with any platform, you’ll be able to put your ad in front of new people who may be intrigued enough to click on your ad and buy whatever you are selling. Instagram is incredibly popular, has great engagement, and is growing exponentially, so you should strike now.

Now that we’ve talked about what Instagram is and discussed the value of buying Instagram ads, let’s talk about how to create these paid ads…you’ll find that the process is pretty simple and straightforward.

Step by Step Guide on How to Create Instagram Ads

1. Choose an Ad Format

There are a trio of ad types available, so you’ll have choices: image ad, video ad, carousel ad.

obraz: When you opt for the Image style, you’ll be able to use pictures in order to tell a story and sell your goods and/or services.

wideo: With the Video feature, you’ll have thirty seconds of run time – within this time frame, your video may deliver any type of message that you desire (according to Instagram’s Rules of Service).

Carousel: The third option, Carousel, will allow you to use an array of images which may be swiped through by the person who’s looking at the ad.

How to create Instagram ads starts with choosing an ad option. So, give some thought to which one is best for you. Now, let’s talk about how to create effective Instagram ads, no matter which format you choose…

2. Link Up Your Instagram Account

Where to turn on Instagram ads on your Facebook business page

Getting going with Instagram ads will require a few steps. After you choose an ad format, you’ll need to visit your business Facebook page and hit the Settings area, which is located on top of the web page. Inside of the Settings feature, you should click on the area called Instagram Ads. When you do so, your Instagram account will become connected to your business page at Facebook.

How to run Instagram ads via Facebook

Następny, you’ll need to stay on Facebook and log into the Ads Manager account. If you don’t know how to create an Ads Manager account, the link above will help. You can also use Facebook help or do a search online in order to find instructions. There are plenty of them out there.

You should know that you won’t be setting up your ads via this ad manager interface. Zamiast, you’ll need to download the advertisements via the Power Editor. This is a necessary step for making an Instagram ad. You’ll find the Power Editor feature on top of the web page, below the Ads Manager section. You should use Chrome as your browser in order to utilize Power Editor.

The next step is downloading the Power Editor feature. You may do this by clicking on the Manage Ads section which is found within Power Editor. After this, you’ll need to click on the “Create Campaign” section.

You must now choose your preferred objective. You have three choices:

How to create instagram ads part 1

  1. Video views (great if you want to increase your reach)
  2. Clicks to your website (direct call to action)
  3. Mobile application installs (another very direct call to action)

Selecting one of these three choices will help you to get the right results from your Instagram ads.

To continue, you’ll need to make a new campaign, make a new ad set and then create your ad. You may adjust Instagram placement if you like.

Choose an audience to properly target Instagram ads

Następny, it will be time to create your parameters in terms of your budget, your ad schedule, your target audience and your placement. This happens in the Edit Ad Set area. Browse the options and choose the ones which are right for your objectives. Just be certain that you click “Instagram Advertising” and de-click (de-select) the other selections.

W końcu, before you create your Instagram advertisement, you’ll need to sync Facebook with Instagram. This happens within Ad Set, in the Ads area. You’ll see an option to connect Instagram with Facebook.

A visual aid to help you create instagram ads

Następny, wrap things up by making your ad. You’ll do this by entering a website URL, as well as any text which goes with your picture. You’ll have three hundred characters to choose from. If you want to, you can put a call to action with your ad.

Once you’ve chosen your ad image, itd., just save the changes and the ad will enter the review phase.
Make an Instagram Ad Today

Now that you know the steps, why not make an Instagram ad today? When you do, you’ll be able to expand your outreach and attract new customers. This strategy works for tons of entrepreneurs and it will work for you, too.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Świergot, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Harmonogram Gify z Facebook i Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, i LinkedIn
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

If you are going to have any real success whatsoever on Instagram, you are going to need to master the ability to pump out effective Instagram marketing in record time.

Easily one of the most popular social media platforms on the planet, with more than 400 milion użytkowników (80 million more than Twitter), you’d have to be at least a little bit crazy not to seriously consider Instagram as a big part of your online marketing puzzle.

At the same time, trying to unlock all of the advantages and leverage what Instagram has to offer can be a bit of a challenge. You need to really think about how to capitalize on all of the opportunities Instagram offers, but you also need to be able to do so quickly and systematically. Instgram ads are new, cheap, and most importantly, Instagram ads are effective.

Here are just a couple of tips and tricks to help you create amazing Instagram ads in just a handful of minutes – the kind of ads that can completely and totally transform your financial future faster than you ever would have thought possible.

5 Tips on Creating Instagram Ads

1) Set Up Instagram Ads on Facebook

On your business Facebook page, click on Settings, then you will see “Instagram Ads” on the left-hand side. Click on this tab and connect your Instagram account to your Facebook page. In Facebook, log into Ads Manager.

2) Understand your target market

You need to know what kind of things your target market is interested in to build your Instagram advertisements. Without fully understanding your target market, you reduce your chances in figuring out how to create Instagram ads that.

3) Use Instagram’s Power Editor

It is also essential that you get your hands on the Instagram Power Editor just as soon as possible. You’re going to be able to download the Power Editor directly from Instagram itself (you will find it in the menu at the top of the page, right underneath the Advertising Manager heading). Then within Power Editor, click the Manage Ads tab. You will see an option right underneath that to “Create Campaign.”

To create an entirely new advertising campaign, you must:

A) Create new campaign

B) Create new ad set

C) Create new ad

The editor is going to make outlining your new advertisements effortless, and the actual creation of the advertisements simple and straightforward. If you don’t know how to create Instagram ads with the Power Editor, you need to develop this skill and master it.

4) Ad Set Options

To create an Instagram ad set in Power Editor:

* Click the Manage Ads tab at the top of the page.

* Click on the left side of the page and then click Create Ad Set

* On the Create Ad Set page, choose whether to use an existing campaign or create a new campaign. Your campaign must use an ad objective that supports Instagram ads.

* Enter a name for the ad set and click Create.

* Select the new ad set and on the right side of the page, click Edit to set details such as budget, schedule, audience, placement (where the ad will run) and pricing. If you want the ads you include in this ad set to run on Instagram, choose Instagram in the Placements section.

* Następny, create an ad for your ad set.

5) Create your ad

To create an Instagram ad in Power Editor:

* Click the Manage Ads tab at the top of the page.

* Click on the left side of the page and then click Create Ad.

* On the Create Ad page, choose whether to use an existing campaign or create a new campaign. Your campaign must use an ad objective that supports Instagram ads. Similarly, choose whether to use an existing ad set or create a new one. Your ad set must have the Instagram placement checked in order for your ad to be eligible to show on Instagram.

* Enter a name for the ad and click Create.

* Complete the details for the ad, including the creative. Keep in mind that details such as audience targeting and bidding are managed at the ad set level for the ad.

* When you’re ready, click the green Review Changes button to publish your changes.