Among the many promotional strategies involved in marketing a small business on the web is link building. But before we discuss link building strategies, let’s explore the nature of links and link building. In the context of our discussion, a web “powiązanie” connects a piece of text or another item in an electronic document to a specific company’s website or social media platforms such as Twitter, Facebook or Pinterest.
Link Building Strategies For Small Businesses
In the field of optymalizacja wyszukiwarki, link building describes actions aimed at increasing the number and quality of inbound links to a web page in order to improve a business’s search page ranking. The higher your search rankings, the greater the chances consumers will do business with your company. Let’s break down everything you need to know about SEO and link building in real people speak, so you can put these link building strategies for small business in place asap.
What is Page Rank
PageRank is a link analysis algorithm that assigns a numerical weigh to each element of a hyperlinked set of documents; the algorithm is used to evaluate the importance of website pages. According to Google, PageRank counts the number and quality of links to a page to determine how important the website is.
PageRank is not the only algorithm used by Google for search engine results, but it’s the first algorithm used by the company, and the most well-known. Google rankings continue to be influenced by links, but the fact is, Google uses many additional factors to determine webpage rankings.
And since many people have attempted to manipulate Google with linking schemes, such as purchasing keyword domain names, and spamming links in forums or blog comments, Google has become very sophisticated with link analysis and will penalize those who try to trick Google by suppressing listings or have them removed from Place Search or Maps.
W rezultacie, Google places a high value on links that occur through natural growth. Search engines seek links that name or reference a company in a blog or web post. Innymi słowy, in the overall scheme of things, the most valued links are links that originate from a real endorsement of your business. And business endorsements are achieved by focusing on a quality product and outstanding web content rather than the typical “link building” per se.
The first and most important step for small businesses is to create an online presence with business listings in all of the major online business directories — such as Google’s Places for Business, Yahoo Local, and Bing — i, Oczywiście, with local search engines. Then utilize email marketing i Media społecznościowe to further expand and solidify your company’s online presence, to communicate with customers, and to network with other business owners. Let’s break down the 14 link building strategies geared toward small businesses
Provide Value to Build Links
Other webmasters, bloggers, and reporters will link out to you if the content on your website is of value. This means that your content should match what their audience likes, be relevant and that your site needs to be bug-free. If you create useful, valuable content, it will make it easier for others to link to your website.
It does not matter how good your content is if your website is not properly structured and optimized for SEO. Ensure that your foundations are strong before you start to build links,
Google is always releasing algorithm updates (they’re usually named after cute animals like Panda and Penguin – but there’s nothing cute about them), so you need to be on top of industry news and your analytics. Set an alert for Google algorithm updates and keep an eye on your traffic to see if you have been affected.
Be smart about building relationships with those in verticals that have an audience that could also convert for you. Build strong relationships with them in order to secure links. This is not about a one-off hit. Think of ways that you can collaborate with them in order to earn those links. Here are a few ideas:
- Collaborate in non-profit events with your chamber of commerce
- Run a yearly scholarship contest for students of the local college
- Collaborate to run events in tandem with other local businesses in the area
There are some awesome reputation management tools out there you can use…but even if you have no budget, you need to be on top of what is being said about your brand and business online. If you don’t have a budget for a fancy reputation management tool, simply set up Google Alerts for your business name so you know whenever you are mentioned online. Check these and see if the person mentioning your business has linked out to your site. If they have not, reach out and ask. Then, go ahead and share their content on social media so more people can be exposed to this content.
Guest posting works – for now- but you need to be careful about this. Google is really working to give less weight to unnatural links so guest posting only works when it is done with strategy in mind. When done properly, it can drive vetted traffic that converts and sends great signals to Google that your site is of value to the people who are searching. HARO is a great resource to find this kind of opportunity.
Did you use a product recently and absolutely loved it? How about giving the business a testimonial? Most businesses will gladly accept your testimonial and might even consider putting your testimonial on their website with a link back to their site. Don’t think that just because you love the Google search engine, if you send your testimonial, you’ll get a link from Google. Reach out to local small businesses that are more likely to publish your testimonial.
Put Out Press Releases
Before you get out there and put out press releases for everything your company does. STOP. Google is not that easy to fool. Links from press releases have much lower standing when it comes to SEO. The reason you want to put out a press release is when you have something that is actually newsworthy when you have a piece of news that others will want to write about and link to.
Video marketing is fantastic. Video used to be for YouTube alone, but now video is all the rage and has tons of benefits. Among them is that with each video you produce you can add a link back to your site like YouTube or Facebook or Twitter. Videos also get embedded and shared which has significant benefits of its own…so stop hesitating and start making videos now.
Procure Product Reviews
If you are selling a product or service, reach out to bloggers, press, and others who are willing to write an honest review. A great way to find these people is to look for the people who have already reviewed your competition and linked out to their sites. Make sure that when you collaborate with a blogger or writer for this sort of link building tactic, that they are following every letter of the law to avoid getting in trouble. As a reminder – if you don’t already know it – buying links is against Google’s Terms Of Service. If you do so, you risk getting banned. So NEVER pay people for writing about you.
Create PDFs & e-books
Creating PDFs & e-books that include your links is a great link building tool. There are websites that will host your valuable content in those formats…which will include your links.
Sponsorships & Non-Profit Collaborations
A great way to earn links is to collaborate with local charities and organizations. Sponsor events for organizations your target audience is engaged with. Most will have websites and link out to your website when you collaborate with them on non-profit incentives, sponsorships, or events.
All businesses need employees. When you are looking for your next hire, post the job listing to job boards and websites. Most of these sites will allow you to include your link. On top of this, there are aggregator sites that scrape these job boards and republish their content – which also includes your link.
These are highly undervalued SEO tools. Keep sites like Craigslist and Gumtree in mind – particularly if you are working to reach a local audience. Post job openings, events, Ogłoszenia, and these sites will help you to earn more links to your site.
Stay Active in Social Media
Social media sites can be huge referrers of traffic. They also expose others to content you have created that they may then share and link. When it comes to referring web traffic, Facebook and Pinterest are incredibly powerful…and if you are a smart marketer, you will look at each and every social network as its own search engine that allows you to have more of a chance to be found by your target audience. It is very easy to forget about social media, so use a social media scheduling tool like Socialdraft to schedule your links ahead of time. This is easy to do AND very effective.
How to Manage & Grow Your Social Media Accounts
Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:
- Schedule posts to multiple Social media accounts
- Have multiple people create and post content
- Pull Reports
- i wiele więcej
If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?
If you don’t come up in the top three spots when someone does a Google search, you’re losing out on tons of business. Czemu? The top three positions on Google search get the most clicks. If you haven’t started taking SEO seriously, then you need to set aside some time to read this piece. Then, set at least an hour a day each week to put our SEO tips for small business in action.
Let’s start off with a little background to get you caught up on what SEO is, how it works and how you can implement these SEO tips without wasting too much of your time.
What is SEO?
SEO is an acronym for ‘optymalizacja wyszukiwarki‘. It is probably the most important thing to anyone running any business that can be found online. Regardless of whether you are a blog, online shop, or service, if you have a less than stellar SEO ranking, you will have a hard time discovered by current and potential customers.
The higher your website comes up on search rankings, the greater your chances consumers will do business with your company. It’s vital to have a local SEO strategy so consumers can find your business when they perform a local search.
Improving your local results ranking will generate more sales and revenue for your business. SEO is not easy, but with these SEO tips, you can give your website a boost to help your business grow.
12 Local SEO Tips
1. Create/Claim your business listings on the main search engines
The first step is making sure that you have a local business page for all three major search engines. Where to start? Click the links below to create, claim or update your listings:
Fill out your business information such as location, phone number, hours, itp. and then you’ll be all set with an account. Take a few minutes to make sure each of these profiles is filled out completely and that all the information is consistent across profiles. Fill in everything you can, and come back once a month to make sure everything is current.
2. Check/Claim on all local listing websites.
Directory websites like Yelp, FriendsEAT, Foursquare, Local.com, Facebook, Mapquest, and YellowPages.com all increase your reach and visibility. Most of these will create a listing of all local businesses whether you want them to or not. Check these sites. Make sure that your listing is properly filled out. If you can claim your listing, claim it and edit it to make sure it is accurate. If you can’t claim it – then write those sites with the correct information (they want to have accurate information on site). If they allow you to link to your website, make sure your website is updated.
3. Optimize and properly categorize your pages
Optimize your local pages by uploading quality photos, keeping your hours of operation updated, and listing the services or products you offer.
Once that is done, categorize your business correctly. Several local search engines allow you to place your business into 2-5 categories to help them understand what your business does.
4. Use accurate business citations
Make sure all of your information is filled out on all these sites, and you have consistent NAP (Imię, Address, Telefon) data for your company or business across all listings. Then, follow these steps:
*Use a tool like Yext or Localeze to see where your company’s local listings are found online.
*Search for your business and phone number to help you see if there are any duplicate listings.
*Search for various names of your business. If you already have a listing created, that information is gathered from around the web so it could be incorrect.
You will have to verify that you are the owner of your business either by email, Telefon, or possibly traditional mail. Services such as Yext and Localeze can also speed up this process because they can also help you create these citations or make them more uniform so that all of your local information on the web is accurate.
5. Keep your eye on online reviews
When people search for your business on Google will probably first see a set of ads, then Google listings, then review websites, then…maybe… they will see your website. When your potential customers perform a Google search, they will be influenced by your star rating. Reviews are quick and easy ways for consumers to decide which link they want to click. These are a few things you can do to take control of your online reputation:
- Put an emphasis on requesting reviews from happy customers.
- Monitor review websites so that you can address any negatives in a speedy manner.
- Add a button on your webpage prompting customers to leave a review
- Add an easy to see “contact us” button on your site. This way, people who are unhappy have an easy way to contact you instead of going to Yelp and leaving a negative review.
6. Add quality photos
This point goes back to optimizing your listing. When people are searching for local businesses, they want to see photos. Most local directories including Google allow you to upload at least 10 pictures. Your goal should try to be to have that many photos uploaded. It’s also important to take photos of your actual building, both inside and out, and even take pictures of your products. Your logo does work, but it’s always best to have an actual picture of the company building as your main photo. All you have to do to upload photos is visit your local listing and click a little link that says “add photos.” It’s as easy as that.
7. Optimize Your Website
Local search is a combination of optimizing your actual website as well as local listing sites and review sites. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area. Reach out to local organizations to establish connections. Begin to collaborate with them and when they write about the events you are collaborating in, make sure you ask them to include a link to your site.
8. Have your complete contact information in a page on your website
Include your name, address, phone number, e-mail address, business hours, website URL, and even a map of your location(s) if possible. If you have multiple locations, give each location its own page.
9. Use keywords that combine your service with your location
Using local signals is especially important in your title tags and meta descriptions because these snippets are often the first things people will see when searching for you- make sure they know how easily accessible you are. na przykład, if you’re a plumber in Nutley, NJ – make sure you clearly state that.
10. Add fresh, local content to your blog
You have a company blog, dobrze? Great! Use this space to write about local events that you’ve participated in alongside the helpful posts you’re already giving your readers. You could even reach out to other local businesses that are in a similar industry for extra link building through guest posts. na przykład, if you run a pizzeria, you could reach out to a local farmer for a guest post about why locally sourced ingredients taste superior on pizza.The whole idea is to increase the chances that you’ll come up for local events.
11. Don’t forget link building
Inbound links will always remain a huge ranking signal, so don’t forget to continue to build high-quality links. A great way to gain some useful links is to create useful content that your readers will want to share and spread throughout the internet. If you have something newsworthy don’t be afraid to reach out to the local media and share information that you feel they might be interested in. This is a great way to get some powerful natural links the correct way. As mentioned above, collaborate with local organizations. If they are writing about their events and you are involved, make sure they include your links in their articles.
12. Use social media
An easy way to increase the chance of getting links is to use social media. It’s is great for link building and improving your keyword strategy. Google indexes pages from most social media sites, so you can increase your content’s visibility in SERPs by adding keywords within the title of your social media posts. Your social media posts also give you a chance to create content that will be seen first by your audience, therefore giving you more control over the conversation. In order to do this effectively, you will need a strong social media management tool like Socialdraft. With Socialdraft you can:
- Schedule posts to multiple Facebook pages, Twitter Konta, Rachunki Instagram, Deski pinterest, and LinkedIn pages
- Schedule one-time, recurring and duplicate posts
- Engage your community on the all-in-one feed
- Pull reports
- and give different people special permissions to collaborate on social for your business
- We will even train your team and give you personalized ideas on how to make your social media efforts a success
SIGN UP FOR YOUR RISK-FREE SOCIALDRAFT TRIAL TODAY
13. Sign up for Google My Business
No one loves Google more than Google. Zapisz się & claim your Google My Business and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links to your profile, you can use this as an opportunity to link back to your website, Blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google business page, you’ll be more likely to appear within Google’s SERP.
If you don’t have time to handle this, or feel a little overwhelmed, contact us by clicking on support. Socialdraft offers SEO as part of its managed services and we’d be glad to help your business serp.