SEO Tips For SMMs
Social media has many more advantages than just brand recognition. It is a great customer service platform, AND it’s great for SEO.
SEO Tips For SMMs
Your job as a Social Media Manager has now gone from publicity and advertising to boosting the brand recognition of a company, to the highly skilled position of SEO. The question is, how do I use Social Media to boost SEO for my clients, and how do I get them to understand this message?
We’ll break it down for you, but first you need to understand that Social Media is only a tiny component of SEO. Do not ever promise a client results, this is only meant to give a slight nudge in the right direction — and with SEO, every tiny bit helps.
Traditionally there have been multiple positions in charge of getting the message out. We will discuss three today.
The first is generally an outside hire position involving Search Engine Optimization, or SEO. SEO is all about taking what you have, and making it friendlier to search engines and social media. Basically, make a website friendlier to Search engines like Google and Yahoo in hopes that your website will come up 1, 2, or 3 in the results for a search, and that your potential audience/customers will click on it, engage with it, and perform a desired action (sign up for a newsletter, buy something, etc.). SEO incorporates countless long and short-term plans, focusing on both front-end and back-end support. This is quite technical and should only be tackled by an expert.
The second position is content creator. This is the person who is in charge of crafting content that will engage and educate the targeted audience for a brand or business. This person probably works closely with the SEO to make sure the content is a engaging and informative, AND that it is search engine friendly.
The third position involved in this process is yours, that of the social media manager, or SMM. The SMM is usually someone who is working for the company and is responsible for the day-to-day relationship between social media and the company. It is your job to disseminate the content created by the SEO, lure in the audience with compelling content, AND complement the SEO by getting people to share, link to, and engage with your social media content.
Where SEO and SMM Blend
While these two positions have traditionally been separate, they in fact have a great deal in common, and can even overlap depending on the knowledge of the individual. Heck, SMM can seriously impact SEO and vice versa (you can read more about the SEO/SMM connection here).
With that in mind, let us take a moment to review SEO tips for SMM’s.
Optimize your Social Media Following
Since search engine optimization is all about self-promotion, getting the word out about your company via social media should be a no-brainer. However, many people don’t make their network as expansive as it can be. Every media platform has its own unique population of individuals, and finding a way to tap into that population can bring more customers.
With social media, focus on creating a network of linked profiles on each of these social media platforms that ultimately return individuals to your primary website. Concentrate on building a community of targeted followers. Google and Yahoo look at the quality of links. You want people in your industry with a good industry standard to engage with and (hopefully) share your content. Fake followers will only be detrimental to your Social SEO.
Focus On Quality Of Individual Posts
Did you know that search engines index social posts? An increasingly popular trick among SEO companies, indexed posts are fantastic ways of matching content from your social media or website to queries by individuals using search engines.
Focus on the content and quality of individual posts, this will make them shareable, resulting in more links by people outside of your immediate social circle. Respond to people’s posts directly. Answer what individuals ask in comments of your post, and offer additional sources of information. This will add quality to your posts, will lead people from search engines to your website without them ever having to click through social media. Remember, every step removed brings your potential customer one step closer to a sale.
Work with the Content Team
Those questions people ask you on Social Media make for excellent content. Work with your content team to turn frequently asked questions on Social Media into blog posts and articles for your brand or business. Embed the social content into the article and work with the SEO to make sure that the articles are SEO friendly.
Consider Local and Non-Local Searches
Many SEO companies will delineate local verse non-local search terms within your website to target these two individual markets. As search engines continue to get better at separating local content, doing this can give you the edge.
Work On Your Bio
Just like user comments and posts, your bio on social media will appear below your link in search engines. With a limited amount of characters, create a message that will draw people in and keep them interested long enough to discover what you are about. Make sure you’ve optimized the bio. If you’re a local business, like say a restaurant, include your location and cuisine type. If you’re a brand make sure to include your industry.
Improve On Your Links
One of the oldest rules in the book for search engine optimization, improving the quality of your links will increase your ranking. Using legitimate means, work to insert links for the content you publish in social media, creating easy opportunities for other people to link what you do. Beware of broken links and websites claiming to artificially raise your links for the purposes of SEO. While not necessarily a scam, search engines are constantly being improved and are generally good at spotting when people try to cheat the system. The idea here is organic growth.