There is still a lot of time to plan out 2016 as far as your social media calendar is concerned – and if you haven’t taken the time to do so already, you need to put a social media calendar in place ASAP. There are a lot of different skills for media managers to master, a number of areas of focus that these professionals have to really zero in on, and a tremendous amount of responsibility that they have placed upon their shoulders.
Without a proper social media calendar and without a daily social media routine, it’s going to be almost impossible for these professionals to handle their business while handling yours. Here are just 11 skills you’re going to need to make sure that your social media managers have mastered their work as efficiently as possible.
11 Skills Social Media Managers Need
1) Graphic Design
Your community manager should know how to use at least Photoshop and Canva. Common uses of graphic design include logos and branding, website graphics and elements, signs and product packaging. Graphic design may include a product package logo or other artwork, organized text and design elements such as images, shapes and colors.
A social media manager should analyze data in order to make any necessary adjustments in social media marketing. Google analytics as well as Facebook, Twitter, and other social analytics training can measure your results so you can adapt to the results.
Because search engine optimization and social media marketing have become interlinked, SEO skills are now even more valuable. A Social Media manager may not need in-depth technical knowledge but should have a basic understanding of of keywords, link building and content marketing. They need to understand how to find your most popular content, where it came from and how Social Media drives traffic to your website.
4) Writing Skills
Your community manager needs to be able to create strong copy that converts, which includes blog posts, headlines, tweets, or replies and comments. Social media writing needs to be easy to understand, concise, and inspirational. Writers need to explain attention-getting ideas in as few words as possible.
5) Customer Service
It is possible for social media managers to “forget” that they aren’t simply sending out their messages and then witnessing results. A lot of otherwise experienced and truly talented social media managers have a tendency to forget that social media is a tool for communication and conversation – a real two-way street. Not just a soapbox to scream out your message.
It’s valuable to send your social media managers “school assignments” to pay attention to customer service communications. You’ll want them to focus on the kinds of questions that your customer service department is receiving on a regular basis, but you’ll also want to have them really focus on customer service questions and requests that are coming in from the social media accounts that they actually manage.
6) Social Media Schedule
Create a schedule that allows you to effortlessly manage all of your social media responsibilities. Of course, the real secret to effective social media marketing and management is to move through your responsibilities as effortlessly and as efficiently as possible. This is only going to be pulled off if you have a social media schedule already outlined for your social media managers, rather than relying on the skills that they may have developed or what they feel like handling at any one particular point in time.
Your calendar may look like this:
- * Review the content that you are going to be publishing that day
- * Look into industry news (and world news) for unique opportunities
- * Share any social media strategy information and insight with major marketing campaign efforts
- * Brainstorm new content with your team
- * Engage at least five social media members that follow your accounts personally
- * Engage at least five social media members that do not follow your accounts, but could convert
- * Schedule the next day’s content
- * Check your online mentions to keep a handle on your online reputation
This is obviously a streamlined, stripped down, and bare-bones social media schedule, but something like this may be picture-perfect for your operation. Best of all, it doesn’t require you to teach any new skills for social media managers to master!
7) Video Production
It’s become increasingly important to create audio/visual content such as photos, video, gifs, and recorded audio programs. Each application has a learning curve in order to produce quality content.
8) Advertising Budget
It’s important to establish a budget and Keep track of money spent on social media ads. Since ads are targeted with increasing precision, social media ads on Facebook, Instagram, and promoted tweets are much more effective and worth the investment.
9) Campaign Strategy
A successful marketing campaign must be planned out well in advance in order to run smooth and be effective. Outlining key objectives is a key element, as well as being highly organized.
10) Community Management
In social media marketing, establishing a relationship of mutual understanding or trust and agreement with your audience is the key in growing a community. Social media communication is vital in building a customer fan base. That means quick response times and diplomacy skills which are required for success. It’s also important to connect with influencers.
11) Keep Content Fresh and Original
Several studies confirm that if the content is dull and repetitive social media users will unfollow a brand. The only way to keep your customer fan base alive is to engage them with original and creative content.