14 Powerful Small Businesses Twitter Tips
When it comes to stocks, Twitter may not be winning the game, but it is still a very valid social network for small business. Twitter is another great small business tool in the social media arsenal to expand your company’s reach, build your brand, communicate with customers, and network with other business owners. As with other social media venues, the most effective way to establish a community of fans is to know who your target audience is and how to reach them. The more creative and imaginative your social strategy, the more you’ll stand out. That said, small business owners should invest time in creating a properly SEO’d Twitter bio that concisely describes and clarifies who your company is, what it has to offer, and why your business is different from the competition. Today we’ll go through some Small Businesses Twitter Tips so you can see actual dollars come in from this social network.
Small Businesses Twitter Tips
1. SEO your Profile
It is so important for you to optimize your Twitter profile for search. What do I mean by this? If you are a restaurant in New York, clearly state this on your profile. If you are a dog walker in Los Angeles, do the same. The key here is to make it easy for your potential customers to discover you.
2. Create Engaging Quality Content
The importance of creating quality content cannot be overstated, and social media experts all agree that when it comes to content, the most effective way to build relationships is to provide useful and relevant content as opposed to directly promoting your company. You can link to your own blog posts, other people’s blogs, articles, and news reports. Just don’t make it boring, people are bombarded with content, so you need to make your content shine.
3. Use Hashtags Correctly
Hashtags put together the conversations of different people in Twitter into one stream. When you search a hashtag, for example, #NewYork you can see the conversations created around this hashtag and topic.
Before we discuss the best use of hashtags on Twitter, you need to understand how these are used in a search. There are different ways to explore hashtags once you search for one:
- Top: This brings up the Tweets with that hashtag that have the most engagement
- Latest: The newest ones come up first
- People: The top Twitter accounts associated with that hashtag
- Photos: This brings up photos that were added to Tweets that used that hashtag
- Videos: Same as above but with videos
- News: News related Tweets using that hashtags
- Broadcasts: Periscope broadcasts using that hashtag
The first thing you need to keep in mind is that if you add an image or video, you give yourself more chances to be found in hashtag searches. So this is yet another reason to add hashtags.
You should also consider using location hashtags on a regular basis (only when they are relevant – of course) so that your account can be associated with location hashtags when a people search is activated.
Finally, use two, max three hashtags at the end of your Tweet. Make sure the hashtags are relevant to your tweet and to your target customers. Don’t overload your tweets with hashtags, it makes them too hard to read, so always keep readability in mind.
4. Entice Potential Customers
Twitter provides some examples of how you might entice your customers over the course of a week. For instance, on Monday you could launch special Twitter-only promotions to your followers, and Tweet an offer code that unlocks a promotion, or tweet a secret word that customers can mention to get a discount when they visit your business.
On Tuesday you could tweet behind-the-scenes videos or photos that your followers can’t get any other way. On Wednesday you could create a regular series of tweets that are informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to match current trends with vintage items.
On Thursday, highlight positive press stories and news about your company, industry or community that your followers will find interesting. Be sure to mention the @username of the reporter or media outlet when you tweet the story. This provides clear attribution and recognizes the source. And on Friday, highlight the people who help run your company by tweeting photos of them hard at work and having fun.
5. Engage Potential Customers
Engage those who engage you. That means that if someone likes, comments or retweets you, they need to be engaged. If they engaged your content, you already know they are interested either in you or what you have to say, they are a step closer to being converted to paying customers.
Engage Followers of your Competition: Check out your competition, their followers have a higher chance than anyone of becoming your customers. Add them all to a private list and spend 15 minutes per day checking out their content and creating genuine conversations with them. It’s a great way to expose your business to them.
Use a Social Media Monitoring Tool: For example, Google Alerts. Hop on there once daily and make sure to click through and engage those who are talking about your business.
6. Promotional Strategies
Use events as opportunities to engage your audience on Twitter. Whether industry-based, seasonal or cultural, learn how to use events to tap into popular interests or conversations. The above example is for #NationalChocolateChipCookie day. My favorite example here is from First Financial bank who gave cookies to their customers at their local brand. It’s silly, it’s cute and it involved their customers on social media as well as in their location.
7. Launch a Campaign
As an incentive to excite your followers, create a contest or campaign. Start tweeting about when your campaign will launch, and follow up with frequent countdowns and campaign mentions — including hashtags and retweets — to gain visibility. Just make sure the giveaway is worthwhile. Giving away a mug is no way to get people excited, but a year’s worth of your service will get a lot more people to participate.
8. Do Not Auto Direct Messages
AutoDM use leads to a 245% increase in unfollow rate. If you are going to use this feature, use it to offer a freebie or something super juicy and desirable. If not, just skip this feature. It is very rarely used successfully.
9. Don’t “Tweet Longer”
Tweets with less than 100 characters have a 17% higher engagement rate, so stick to the spirit of Twitter and keep things short!
10. Photo Tweets
Tweets with images have a much higher chance to be retweeted. Think about it, a Tweet with an image (be that a photo, GIF or video) is going to take up significantly more real estate than tweets without. This means they have a higher chance of being paid attention to by your audience.
11. Tweet About Trending Topics, When Applicable
Prime Visibility suggests trending topics aren’t only tweeted about a lot, but also are heavily searched for on Twitter. Tweeting about a trending topic can help add your brand to these highly popular conversations. That being said, this should only be done when it makes sense for the brand.
12. Follow Those Who Have Positively Mentioned Your Brand
Take a look at users who have interacted with your brand in the past or have mentioned your brand in the past on Twitter (in a positive way) and follow them back. These users are already aware of who you are and are a lot more likely to follow you back than someone who is unfamiliar with your brand. Then, add them to lists and make sure to engage them on at least a weekly basis to maintain the relationship.
13. Track Your Competition in Stealth
Many brands follow their competitors on Twitter in order to keep track of their Social Media strategy. A lot of these brands don’t know that they can do this in a much easier way, without letting their competition know, by creating a private Twitter list and adding them to it. They won’t know that they’ve been added and you can access your competitors all in one central location.
14. Use Digg, StumbleUpon, and Reddit
Use sites like Digg, StumbleUpon, and reddit to find, and share with your followers, interesting stories from your particular area of business. If you do decide to use reddit for this, make sure to read both parts of our beginner’s guide to reddit.
How to Measure Your Small Business Success on Twitter
Success on Twitter is not about how many people follow you. After all, followers can be bought with a mere $5. Instead, look at these metrics for success:
Amount of quality interactions
There are multiple types of interactions you can measure: retweets, favorites, @mentions, clicks, and lists. The key here is to measure quality interactions. If you are retweeted by an egg account (one that has no image) there is likely to be no ROI from it. Quality interactions come from those who may convert to customers or others who are influential in your industry or geographical area.
Amount of clicks
No matter what type of content you are tweeting (your own or that of influencers) the number of clicks you generate is an important measurement tool. If people aren’t clicking your links, then you’re doing something wrong. You’re either not writing engaging or captivating Tweets, not Tweeting them at the right time, or not using hashtags well. If no one is clicking the Tweet links to your own blog content, then you might want to work on your titles for posts. Conversely, if people are clicking your links, they’re listening to you and taking action.
Start off with checking Google Analytics for your own website, and then use a service such as Bitly to track clicks on links to other’s websites (Socialdraft is compatible with Bitly so you can get all your click analytics there.
Tracking your #hashtag(s): Make it a point to track your hashtags and what people are discussing when they use them. Their tone will give you hints as to whether you are doing your Twitter marketing right.
Check Demographics: If you are a small business that deals on a local level, then checking to make sure the majority of your followers are in your area is key. You will always want to check to see the sex, age, and other relevant demographic stats to make sure that your audience is one that could convert into a customer.
How to Manage Twitter for your Small Business
Using a tool like Socialdraft will not only save you time, but it will help you make sure you see an ROI from Twitter. With Socialdraft you can:
- Schedule posts to Twitter, Facebook pages, Instagram, Pinterest, and LinkedIn
- Schedule recurring posts that repeat over time
- Schedule posts in bulk with CSV
- Download content as PDF
- Give access to other people without giving them passwords
- Schedule Instagram reposts to all other connected networks
- Pull reports to see how you are performing on Social Media
- And much more
Socialdraft offers a risk-free trial, so take our social media calendar dashboard for a trial today.