Social Reputation Management For Executives

November 16, 2018

Reputation management for CEOs

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What’s This?

Most people think of social media as merely a medium to market their business, but when it comes to c-suite talent and executives looking to further their career, social media can make or break their chances of growth. We asked human resources and executive search experts in various fields for nuggets of wisdom on social reputation management for executives so that those who are looking to move to new employers and grow in their field can make sure that social media is an asset and not a roadblock.

Social Reputation Management For Executives

Tips to help executives grow in their industry



Seth Lee – Summit Talent Group

Seth is the president of healthcare executive search firm Summit Talent Group. Seth utilizes his 20+ years of experience in executive search to manage the company’s business operations, client relations and the final candidate interview/offer process.

What is the biggest mistake you see executives making in Social Media?

Using social media, especially for personal matters, and offering opinions on political or related matters. The current political landscape is volatile and although it may not be right, expressing political positions could result in lost opportunities. Before setting out on a search for a new executive position in healthcare, take the time to review your social media accounts and remove this type of controversial content that is irrelevant to your professional career.

What is your number one recommendation when it comes to Social Media for someone who is looking to be placed in an executive position in healthcare?




Do not comment on workplace activities and be honest about your current role or if you are out of work. Potential employers can look at this type of social media activity as a violation of the privacy policy of your current employer, which may deter them from approaching you for an executive or c-suite level position. Related to this issue of discretion is HIPPA compliance. Be sure to never mention any patient anecdotes or information on social media.




Which social network do you feel is most important for C-suite and healthcare executives to be active on?

Because of the nature of the healthcare industry and its professionalism, LinkedIn is the de facto standard. Spend time engaging in industry groups, keep your profile updated with your latest certifications, achievements, and publications; and review it on a monthly basis to ensure that it is updated and that your skills and industry codes are accurate and up-to-date.

What is your advice for younger talent in their use of social media?

Avoid the temptation to change jobs every year or two and using social media to facilitate job changes. Social media makes it incredibly easy to share and find information. Potential employers will be looking for this type of erratic work habit to gauge the candidates applying for positions.

Social reputation management ceos

Michelle Delgado – Clutch

Michelle is a senior writer at Clutch, She covers human resources and the future of work. Clutch is a B2B research, ratings, and reviews firm in the heart of Washington, DC which connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges together and with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

What is the biggest mistake you see executives making in Social Media?

Outdated or incomplete social media profiles are the biggest mistake anyone, including C-suite job seekers, can make during the job search. Before going on the job market, you should spend a little time refreshing your online presence. Make sure your name, headshot, and short bio or description are consistent across all social media channels and delete any accounts that are outdated or inactive. If you’re hesitant to delete an account outright, you can always set it to private mode until your job search is complete.
What is your number one recommendation when it comes to Social Media for someone who is looking to be placed in an executive position?

People use social media to stand out as experts in their field. If you’re active on social media and seeking an executive-level role, you should curate and post high-quality content that’s relevant to your field. By removing irrelevant personal posts, you can create a professional social media presence that distinguishes you as a thought leader.

Which social network do you feel is most important for C-suite and executives to be active on?

It depends on the field! In a creative or visual media field, Instagram is probably the most critical platform. Journalists or leaders who are active in thought leadership circles should be highly engaged on Twitter, where they can contribute to discussions of the day. But for most leaders who are in traditional business fields, LinkedIn remains the most important platform. In addition to maintaining an updated, neat profile, leaders can use LinkedIn’s publishing platform to post expert insights, build an audience – and even catch their next employer’s eye.

What is your advice for younger talent in their use of social media?

Distinguish between personal and professional uses of social media. It’s easier than ever to create an account that disguises your real identity, and you can use personal accounts to share casual content on social media for friends, family, and other followers – while reserving an account in your full name for professional posts.

Reputation control ceos

Jonas Sickler – ReputationManagement.com

Jonas is an online reputation management expert. His advice has been featured in hundreds of publications, including CNBC, The Street, U.S. News, and Business News Daily. ReputationManagement.com custom-builds ORM strategies for executives, c-suites and Fortune 1000 companies to curate their ideal online resume.

What is the biggest mistake you see executives making in Social Media?

Executives must avoid political comments on social platforms. When choosing one side of the fence, you’ll alienate customers, business partners, and even future employers on the other side. The only exception here is if a specific regulation unequivocally impacts your company and customers.

What is your number one recommendation when it comes to Social Media for someone who is looking to be placed in an executive position?

Work to build and showcase your expertise in leadership. Share articles relevant to your business, and thought leadership pieces you’ve written. Think positive. Stay away from controversy. Always double check everything before you share. Never share when you’re angry.

Which social network do you feel is most important for C-suite and executives to be active on?

LinkedIn and Twitter are the top social platforms I’d recommend. These platforms not only allow you to portray your professional person, but they’re also excellent for reputation management because they rank very well for branded search queries.

What is your advice for younger talent in their use of social media?

When it comes to online reputations, the internet never forgets. What you say now may not reflect your views in 5 or 10 years when you’re trying to land your dream job. While you may feel the need to voice your beliefs or stand up for your company now, think hard about the price your future reputation may have to pay to fix past mistakes.

How to use social media to advance your executive career

J. Kelly Hoey – Build Your Dream Network

Julia Kelly Hoey is the author of Build Your Dream Network and has been lauded from Forbes as “1 of 5 Women Changing the World of VC/Entrepreneurship”, Fast Company “1 of the 25 Smartest Women On Twitter”, and Business Insider as “1 of the 100 Most Influential Tech Women On Twitter”.

What is the biggest mistake you see executives making in Social Media?

The biggest mistake executives make is not having a presence on social media. This does not mean that they have to have active accounts on every platform but they should have a robust profile on Linkedin. They should also show up in a Google search (company bio, community appointments or awards, media etc.). The absence of a digital footprint needs to be explained! What is important is not the posting of updates, but the accuracy of the information and connections to other thought-leaders or executives in the industry (i.e. colleagues, industry groups and professional associations).

What is your number one recommendation when it comes to Social Media for someone who is looking to be placed in an executive position?

Make sure your LinkedIn profile is up-to-date and that you’re making connections within your industry (so you have references and others who can vouch for your credentials)! An up-to-date profile includes a current headshot, so don’t skip over that detail.

Which social network do you feel is most important for C-suite and executives to be active on?

LinkedIn as it is the professional networks though I would also say whichever platform your customers are on, not for posting rather for staying up to date on the news and discussion about your product or service. The highest and best use of social platforms is frequently just for listening.

What is your advice for younger talent in their use of social media?

Make use of privacy settings. Not everyone is your “friend” and everyone does not need to know your business.

How CEOS can manage their social media reputation

Kamyar Shah – World Consulting Group

Kamyar is a small business advisor helping businesses to increase profitability and productivity, offering remote CMO and Remote COO services. Kamyar has 15+ years of experience and has worked with a wide range of organizations ranging from start-ups to large organizations. His goal for clients is to achieve a profitable and drama free business.

What is the biggest mistake you see executives making in Social Media?

The most common mistakes I have observed during hiring for C level personnel/position is a mixture of professional social media presence with personal topics and/or political posts. This is almost always a mistake and is likely to be detrimental to overall career development.

What is your number one recommendation when it comes to Social Media for someone who is looking to be placed in an executive position?

To combat this common error, the safest way is to have separate accounts for business and personal use; whereby the personal accounts should be private and only visible to family and friends.

Which social network do you feel is most important for C-suite and executives to be active on?

It is hard to recommend one single social media platform for all professional because there are niche networks specializing in a specific niche and industries. However; a great place to start is LinkedIn: it has the widest reach and is generally regarded as THE platform for professionals.

What is your advice for younger talent in their use of social media?

The bottom line for younger talent is rather simple: if you put “it” online, the cat is out of the bag. Even with private accounts, a simple change in privacy setting, being hacked or the network being compromised would put that information at risk of being publicly available for viewing by potential future employers. My personal advice to my clients is rather simple: if you wouldn’t show “it” to your mother; don’t post it online.

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