Socialdraft User Guide: Socialdraft Instagram Search
Socialdraft’s Instagram features are going to make your life way easier. How? They will make it easier for you to connect with the right people on Instagram, grow your audience, and actually see an ROI from your efforts. They will help you to find content and inspiration from social. Let’s look deeper at how you can use Socialdraft’s Instagram search.
How to Use Socialdraft Instagram Search
Fill Up Your Calendar With Reposts
One of our clients, Cognac Maniacs (now CognacUSA) used the Socialdraft dashboard to run a full re-post campaign for their Instagram account. They Instructed their users to use the hashtag #CognacManiacs to have a chance to have their images reposted. All they had to do was look for the hashtag on the Socialdraft dashboard and schedule a repost. For an entire 3 months, they did not have to create one piece of content. This is just one case study but think of all the cool ways you can use the Socialdraft repost feature for Instagram.
Get Inspiration For Content Creation
Pictures speak louder than words, especially on social media. Socialdraft’s Photo feature can locate pictures about your business, industry, holidays, hashtags, and much more. When you find one you like, click share to post to your social media websites. Say you are looking for content for New Year’s Eve, you can search Instagram for ideas on memes, images, and you can even check out the competition for inspiration. Maybe you’re doing social media for a cake shop…search some #cakedecor hashtags. The possibilities are endless.
Engage with Fans and Customers
With Socialdraft you can automatically watch what people are saying about your brand on Instagram. This is a great tool for locating current clients/fans and engaging them to turn them into brand advocates. Search your brand or product name and photos will come up that people have posted of you. This is how you use this feature:
2a) First go to photos (from the Dashboard, Click on Social, then select “Photos”
2b) Search your business name (business name, business name + geolocation, business Instagram name, product name, etc).
2c) Hover over images to get information on the poster
2d) Click “Link” to go to Instagram and interact with the user (we suggest a follow, like, and comment)
2e) Head back to photos & click share. This opens a new window where you can re-share the Instagram image to Facebook, Twitter, and LinkedIn (make sure to give credit to the image creator).
In the example above, a restaurant could search for their name as a hashtag and find all the people who are posting about them to Instagram. That’s powerful!
Find An Audience & Customers
You can easily do market research using our Photos feature. Search for your product, business, or geographical area. This will pull up images created by people who you can then convert to become customers/audience.
Spy on the Competition
As a business, you need to be aware of what your competition is doing and what is being said about them. Simply search for their business name, relevant hashtags, and repeat the steps above.
This is just one of many features of Socialdraft. It will make your marketing efforts on Instagram much easier and effective. Socialdraft enables business owners and those who manage social media pages to schedule and create content and engage with followers in the social media domain in a simple, and more aerodynamic way. In previous articles related to using Socialdraft, we’ve explained the main elements of Socialdraft as a social media tool, features related to the Socialdraft Calendar, and the use of CSV bulk scheduling.
Ready to take us for a spin? Sign up for your risk-free trial now!