Step by Step Guide on How to Create Instagram Ads
Instagram ads are a relatively new way to gain an audience online. As you probably already know, Instagram is a platform where users may post videos and photos and look at the videos and photos of others. Photos and videos may be captioned and others may “like”, comment on and share preferred content. Content may be shared across an array of social media platforms, from Facebook to Flickr and beyond.
Some of the world’s biggest celebrities use Instagram in order to connect with fans – model and reality TV star, Kendall Kardashian, is just one example. This does not mean that Instagram is only for the cool kids. Companies also utilize Instagram in order to promote their goods and services, find customers, and build their brand.
To take things to the next level, the team at Instagram now offers paid Instagram ads. While it is possible to grow your Instagram audience organically, it takes a lot of work. And, unlike other social networks, Instagram’s tight API does not allow for cheats. Instagram ads are an easy (and – if done right) inexpensive way to build a targeted audience.
If you’ve ever seen or bought paid Facebook Ads, you will get the general gist of what the benefits of buying social media ads are. These benefits will be similar no matter which online social media platform you buy from.
Basically, with any platform, you’ll be able to put your ad in front of new people who may be intrigued enough to click on your ad and buy whatever you are selling. Instagram is incredibly popular, has great engagement, and is growing exponentially, so you should strike now.
Now that we’ve talked about what Instagram is and discussed the value of buying Instagram ads, let’s talk about how to create these paid ads…you’ll find that the process is pretty simple and straightforward.
Step by Step Guide on How to Create Instagram Ads
1. Choose an Ad Format
There are a trio of ad types available, so you’ll have choices: image ad, video ad, carousel ad.
Image: When you opt for the Image style, you’ll be able to use pictures in order to tell a story and sell your goods and/or services.
Video: With the Video feature, you’ll have thirty seconds of run time – within this time frame, your video may deliver any type of message that you desire (according to Instagram’s Rules of Service).
Carousel: The third option, Carousel, will allow you to use an array of images which may be swiped through by the person who’s looking at the ad.
How to create Instagram ads starts with choosing an ad option. So, give some thought to which one is best for you. Now, let’s talk about how to create effective Instagram ads, no matter which format you choose…
2. Link Up Your Instagram Account
Getting going with Instagram ads will require a few steps. After you choose an ad format, you’ll need to visit your business Facebook page and hit the Settings area, which is located on top of the web page. Inside of the Settings feature, you should click on the area called Instagram Ads. When you do so, your Instagram account will become connected to your business page at Facebook.
Next, you’ll need to stay on Facebook and log into the Ads Manager account. If you don’t know how to create an Ads Manager account, the link above will help. You can also use Facebook help or do a search online in order to find instructions. There are plenty of them out there.
You should know that you won’t be setting up your ads via this ad manager interface. Instead, you’ll need to download the advertisements via the Power Editor. This is a necessary step for making an Instagram ad. You’ll find the Power Editor feature on top of the web page, below the Ads Manager section. You should use Chrome as your browser in order to utilize Power Editor.
The next step is downloading the Power Editor feature. You may do this by clicking on the Manage Ads section which is found within Power Editor. After this, you’ll need to click on the “Create Campaign” section.
You must now choose your preferred objective. You have three choices:
- Video views (great if you want to increase your reach)
- Clicks to your website (direct call to action)
- Mobile application installs (another very direct call to action)
Selecting one of these three choices will help you to get the right results from your Instagram ads.
To continue, you’ll need to make a new campaign, make a new ad set and then create your ad. You may adjust Instagram placement if you like.
Next, it will be time to create your parameters in terms of your budget, your ad schedule, your target audience and your placement. This happens in the Edit Ad Set area. Browse the options and choose the ones which are right for your objectives. Just be certain that you click “Instagram Advertising” and de-click (de-select) the other selections.
Lastly, before you create your Instagram advertisement, you’ll need to sync Facebook with Instagram. This happens within Ad Set, in the Ads area. You’ll see an option to connect Instagram with Facebook.
Next, wrap things up by making your ad. You’ll do this by entering a website URL, as well as any text which goes with your picture. You’ll have three hundred characters to choose from. If you want to, you can put a call to action with your ad.
Once you’ve chosen your ad image, etc., just save the changes and the ad will enter the review phase.
Make an Instagram Ad Today
Now that you know the steps, why not make an Instagram ad today? When you do, you’ll be able to expand your outreach and attract new customers. This strategy works for tons of entrepreneurs and it will work for you, too.
How to Manage Your Instagram Accounts
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Download content calendars as PDF
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