Social Media has been a windfall for businesses who wish to market their brand online. In fact, although Facebook, Instagram, and Twitter remain the most mainstream marketing platforms, consumers are now using multiple social media channel. Today, we’ll go through some of the proven strategies for restaurants on Facebook…with that and a strong social media management tool, you’ll be set to conquer the universe (or at least to get customers in the door).
Strategies for Restaurants on Facebook
Successful marketing of restaurants on Facebook requires more than just filling out a business page profile and sharing posts. In order to harness Facebook’s marketing power, your restaurant should use Facebook to engage in personal interactions with customers, and determine who your audience is demographically in terms of age, male/female ratio, and education. If you truly understand your audience, you will be able to create content that appeals to them and gets them talking to each other on posts. This is the Facebook key to getting organic reach. Let’s discuss a few other ways for your restaurant to increase its organic reach on Facebook.
Use More Video
Video (live and uploaded directly) is a quick and easy way to get Facebook to give you more reach to your fans. Don’t be afraid because you’re not the best videographer. Grab that smartphone and try it out. Here are a few ideas:
- Have your chef do a quick 30-second video describing the day’s specials
- Have your bartender do a tutorial for his or her signature drink
- Get outside and explore your town
- Have your chef give a daily cooking tip
- Do Facebook lives of your team having a good time
PRO TIP: There are plenty of apps to help you easily edit that video, check out Videolicious, Lomotif, MoviePro, or Pic Play Post
***And don’t forget to use Facebook’s neat editing tools.
Add a Call-To-Action Button
Be sure to create a call-to-action button. You can use it to encourage conversion such:
- Book a reservation
- Learn more
These work. It just makes it easier for people to come to your restaurant. Book a reservation is the strongest in the bunch, so we recommend that you choose this action.
Use Customer Feedback
A great way to generate regular restaurant customers is to encourage customer feedback and then include that feedback in your posts on Facebook. Urge customers to comment on their likes and dislikes. Make sure quickly address the dislikes with a comment providing an explanation on how you plan to improve what people criticize. Also be sure to promptly thank customers who post positive feedback. Use tools to get notifications whenever someone mentions the restaurant online. With Socialdraft you can share the good reviews directly to social media. This is the best type of advertisement, reviews from people just like the rest of your customers.
Update Your Facebook Page Regularly
Frequent and regular Facebook updates generate more fans and interactions with customers. We recommend posting daily, but not too often. Use a social media scheduling tool to schedule your Facebook posts. It will keep you consistent and organized.
Optimize Your Restaurant’s Facebook Profile
Make sure the “About” section on your business page includes your restaurant address, restaurant hours of operation, phone number, Email address, and Website. Add a mouth-watering cover photo.
Verify Your Restaurant’s Facebook Page
Local businesses can now verify their Facebook page and it’s super simple. While logged into Facebook as an admin of the page, go to:
- Settings > General > Page Verification > Edit
Once there, Facebook will give you two ways to verify your restaurant’s Facebook page, either by phone call (they will call your public number). This is done by clicking “Call Me Now”. Once Facebook calls you, they will give you a PIN to enter and complete the verification process.
Or, you can upload documents such as a utility bill, business license or articles of incorporation. This process takes longer.
Keep a Good Response Time
There is an option to let people know how quickly you reply to inquiries on Facebook. Just make sure that if you do, you have someone slated to respond quickly. In order to get the “Very Responsive” title, you must respond to 90% of the messages within 5 minutes. If you don’t reach this, you’ll get a message such as “Typically replies within an hour.” This is a great tool to let your customers know how to communicate with you.
Offers and Coupons
Arrange for fans to “like” your page first to get a coupon or offer. Post special offers for large parties or groups on your Facebook Page. Give group deals to encourage customers to share your deal with their friends.
Share Restaurant Reviews
Share positive restaurant reviews that have been published online in a blog, magazine or newspaper. This is much more effective in promoting your restaurant than the hard sell.
Facebook’s Beacon is an incredibly powerful marketing tool. It lets your customers see tips when they check in at your location and can be used to send a welcome message, a prompt to like your page and more.
Post About Special Events
Use this section to promote food and drink specials or to mention any entertainment your restaurant may feature, such as a live band or Karaoke. Use the events app to spread the word.
Use sweepstakes and contests on your Facebook Page to lure your customers back to your Facebook Page and restaurant.
Polls encourage customer interaction and are a great way to get suggestions from customers on how you can improve parts of your restaurant that some customers think falls short of expectations. You can conduct a poll on virtually any aspect of your restaurant. For example, you could conduct a poll on which dessert or appetizer is the most appealing, or the best music to dine on.
Join Local Facebook Groups
Facebook groups are fantastic places to market your restaurant. Join local groups, read (and abide by) its rules and make sure to engage the community. Only mention the restaurant when it is appropriate. Collaborate with other local businesses, the opportunities are endless here. Heck, you can even create your own local group.
Use a Social Media Tool to Stay Organized
Using a social media tool like Socialdraft can help keep you organized and free up tons of time. With Socialdraft you can:
- Schedule posts to Facebook (pages & groups), Twitter, Instagram, Pinterest and LinkedIn
- Schedule recurring posts, a great way to save time on posts that need to be pushed out over and over again (like those happy hour posts).
- Schedule posts in bulk using a CSV. This is a fantastic tool for sharing those great reviews you get.
- Use the Instagram tool to check out the people creating content while at the restaurant and to engage them
- Run an Instagram hashtag contest and easily regram right from the Socialdraft dashboard
- Pull reports to measure your success
- and tons more