A list of Optimized Surfing Hashtags & How to Use Them
The surfing industry is quite specialized. It is only available in certain geographical locations and to very specific people. This means that social media marketers for retailers, brands, and personalities in the surfing & skateboarding industry need to know exactly how to reach the right audience. Fans of the surfing lifestyle are all over social media; Instagram, Facebook, Twitter, and even Snapchat creating content and sharing their surfing stories. Today we’ll discuss how you can best reach and market to this audience, but before we do that, copy and save these surfing hashtags, they will help you get the most reach for your social media posts about the sport.
Instagram Surfing Hashtags & How To Use Them
This is a list of the top Instagram Surfing Hashtags. Click the “copy” button below the hashtags, save them, and use them on Social Media to get more eyes on your posts.
#Wave #Surf #Surfing #Surfinglife #Surfer #Surfingiseverything #Surfingphotography #Surfingmagazine #Socialdraft#Surfingday #Surfingusa #Surfingtime #Beach #Surfinsta #Surfingphotos #Surfingislife #Instasurf #Waves #Beautiful #Surf_shots
#Instabeach #Ocean #Summer #Watersports #Surfporn
There are many things you can achieve by using Social Media. First of all, you will be able to build your brand equity. Social media will allow you to be more easily found. Once you are found, you need to use social media to connect with your audience and convert them into leads or sales. You’ll also be able to use social media networks as a customer support system and to build fans into brand advocates. In order to do this, you need to have a plan.
While you can achieve all these, you should pick one as your main objective. This will make it easier for you to achieve that goal and build upon it.
Once you have a goal, you need to figure out who your fans are and where they hang out. Here are a few stats to get you started:
- 3.3 million Americans are surfers
- 23 million people are surfers worldwide
- $7.29 Billion dollars are spent on surfing yearly
- Most surfers have been surfing for about 16 years
- 90% of surfers are male
- The average age of a surfer is 34 years old
- The average surfer makes $75,000 per year
- As of June 2016, there are 5,102,964 posts tagged #surfing on Instagram
This will vary according to your business and location, of course, but according to this, your audience will be male, affluent, and slightly older. If you are a surf shop in Costa Rica, your fans will probably be tourists and locals in the area.
Now that you know who they are, you need to figure out what social network they frequent. Hop on all the social networks and do a search for “surfing + location” or just “surfing” to see which yields the most results. This will help you to pick the best social networks to concentrate on. Unless you have a HUGE budget, you should probably pick 3 of the main social networks to reach your target audience.
Once you have selected the networks, make sure that your profile is properly filled out and that you have keywords on there so you are easy to find.
The next step is constantly creating engaging content to attract these fans. Don’t make your content salesy. Stick to the 80/20 rule. Customers today want to build relationships, they don’t want to be sold to. Just what type of content should you create?
Surfing is an action sport. Images are crucial here. Create videos and photos of surfing in your area.
If your business is associated with a brand or brands, make sure these brands are included in your images. Nothing blatant, but make sure they are visible. Your audience will most likely be passionate about them as you are.
Run contests. This can be anything from a Facebook giveaway to an actual surfing contest.
Engage. This is probably the most important aspect of social. Make sure you leave time to engage those who engage you on social media AND to get out and engage those who love surfing. This means engaging the fans of your competitors, your associated brands, and most importantly the people who are creating content around the sport. These are the people who are waiting to become your customer.
Different Types of Surfing Instagram Hashtags
If you want to be seen by a target audience, then you need to use a healthy combination of hashtags. The hashtags that we shared above are general surfing hashtags. They will get you a good number of likes, but you need to combine them with laser targeted tags to get in front of people that will convert. Let’s look at these:
Darren Dickson makes some sweet surfboards. Note how he combines more general surfing hashtags like surfing with more specific tags like longboard and single fin. By using these, he is allowing the people who are interested in those very particular aspects of the sport to find him. Chances are, they will be easier to convert.
Use Location Hashtags
If you are a local business like Wave Park Shop, it is imperative that you use location hashtags. These give you a chance to be discovered by people who are exploring hashtags for your location. Include state, city, and neighborhood.
Use Related Brand Hashtags
This is a great way to reach an ancillary audience. Extreme Gallery pushes out pictures of extreme sports. By using the branded #Billabong hashtag, they are making sure they are seen by people who are interested in that brand (great strategy IMHO).
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.