You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010. You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. However, if you run a business, want to grow your brand, or need to get more traffic on your website, you’d be silly to ignore this social media powerhouse. Before we get you started with your Beginner’s Guide to Pinterest, let’s discuss a few stats you absolutely need to know:
- Pinterest has over 250 million monthly active users (compared with 150 million users in 2013)
- 125 million are in the USA
- 81% of its users are Female
- Men are signing up more than ever. 40% of new users are male.
- Millennials are active on Pinterest the same as they do Instagram.
- The average age of a Pinterest user is 40
- Most active pinners are under 40 years old.
- 50% of Pinterest users earn $50K or more
- 10% Pinterest households earn more than $125K.
- 30% of all US social media users are Pinterest users.
- Pinterest Drives Tons of Traffic
- 5% of all web traffic comes from Pinterest
- The average dollar amount spent on a purchase that comes from Pinterest referrals is $58.95
- Pinterest beats Facebook when it comes to traffic referrals by 33%
Those are some pretty strong numbers. Just imagine how much power those pins can have on your business and your profit margin. So stop lollygagging and start scheduling your pins. We’ve got everything you need to get started below (and when you get to the end you’ll learn how to schedule posts to Pinterest too).
A Beginner’s Guide to Pinterest
What Is Pinterest?
“A place to organize and share things you love.” – Pinterest
To that end, it’s helpful to think of Pinterest as a social media platform that works as an online bulletin board. It’s where users can go to “pin” down things they like and enjoy. Pinterest boards can be focused on any subject including:
- Favorite Restaurants – Great for restaurant supply stores, wine importers to showcase their clients.
- Wedding Ideas – Great for florists, dress shops, photographers, and wedding venues.
- Dream vacations – Travel agencies, hotel chains
- Art – Interior decorators, artists, galleries
- Decorating Ideas – home supply stores, decorators, department stores
The possibilities for collections are endless and determined by pinners. Since Pinterest boards are focused on public consumption, others can re-pin things from another user’s bulletin board. When this happens, your pins grow within the Pinterest network and your pins (reach more and more people each day).
Once you get started, you’ll understand how addictive it can be. Pinterest allows users to easily organize their pins so they can continuously build their interests and then arrange them in a convenient manner.
How Does Pinterest Work
You can add pins either by uploading them directly from your computer, by sharing a link to a website with images, or by using a social media scheduling tool like Socialdraft. Here’s how:
- Click the “+” to the left of your avatar
- Select whether you want to “upload a pin” or “Add from a website”
If adding from your computer
- Click ‘Choose image’
- Select an image from your computer
- Click open
- Select the board that you want your pin to appear on
- Add a description
- Click pin.
- If you have connected your Facebook & Twitter accounts, you will have the choice to share the pin to those social networks.
If Adding from a Website
- Copy the URL for the site and paste it into the area provided by Pinterest.
- Click next.
- All images that can be posted to Pinterest will come up on the top of the screen.
- Select the pin by clicking on it.
- Select the appropriate board
- Add a description
- Click “Pin”
- Log in
- Click create
- Enter your text
- Attach your image
- Select the Pinterest icon
- Select the Pinterest account
- Select the Boards you want this to publish to
- Then choose either 1 day and time, multiple days and times, or recurring dates.
- You can also schedule pins in the same manner from the home page dashboard, our photos area, via CSV or from anywhere on the web with our Bookmarklet.
Like all things social media, Pinterest can be used for marketing. When you consider how many people are currently on Pinterest, this probably seems like a no-brainer. But this is especially true if your business is aimed at women.
When you start your business’ page on Pinterest, it makes sense to fill it with images of the services you provide or products you sell. But don’t stop there. It’s social media, after all. Use Pinterest to interact and engage with your customers. Companies like L.L. Bean, Nordstrom and Applebees have all launched very successful Pinterest campaigns. There’s no reason your company can’t do the same.
- Re-pin images that are relevant to your business, its location, and its customers
- Comment on boards for possible customers or business partners.
- Pin images that come directly from your website so that when people click on the pin, they are directed to your website where they can learn more about you.
- Invite others to pin to your boards. When you do this, your board becomes part of their profile and your reach grows.
There are some easy ways to get the most out of your Pinterest use. These go beyond the Beginner’s Guide to Pinterest to put you on your way to becoming an expert.
Make it easy for people to repin your content: One of the best ways to do this is to make sure you have Pinterest sharing buttons installed on your website.
Make it easier for you to pin: install a “Pin It” button on your browser’s toolbar. This makes it extremely easy to pin images whenever you find them during your internet browsing. You can also use the Socialdraft’s extension to do this.
Craft DIY Posts & Boards: Pinterest users are very DIY (Do It Yourself), meaning they love posts that help explain how to make something. Recipes, for example, are easily the most popular post on the board. You’re 42% more likely to see them get clicked than any other kind of post.
Collaborate with others: We mentioned this earlier, but get creative here. For example…say you are a restaurant in New York that uses only local suppliers. Invite them to post to your Pinterest boards so they can tell your audience what they’re up to.
Don’t go crazy in the beginning. If you overpin items, you’ll end up with followers who are sick of always seeing their board cluttered with your interests. Pin at a pace (and use a Pinterest scheduling tool like Socialdraft to keep you organized and consistent).
Hopefully, by now you feel a bit more comfortable giving Pinterest a try. Now that you have your Beginner’s Guide to Pinterest, it’s time to get started. Your bottom line depends on it.