Chinese New Year is a great opportunity for more than just Chinese restaurants to market themselves on Social Media. If your business has anything to do with Chinese culture, you can take advantage of this holiday. On top of that, if your brand or business is related to any of the animals associated to Chinese New Year, you can also hop on the bandwagon and get a little more exposure for your brand. Those animals are the Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Before you get started on promoting your brand or business on Instagram for the holiday, copy the Chinese New Year hashtags below. They will help you market yourself on Social Media before and during the Chinese New Year…if you’re not too familiar on the holiday, keep reading after the listed tags. This will help you to figure out the best way you can associate your brand with the holiday.
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Optimized Chinese New Year Hashtags
#ChineseNewYear #Cny2019 #HappyChineseNewYear #Leisee #Liondance #Familytime ##hkig #HongKong #Red #Lunarnewyear #Fireworks #Celebrate #Cold #Wishingtree #Lamtsuen #Chinatwon #Parade #Cny #Redpacket #Holidays #February #Happy #Warm #Vacation #Chineseculture
This holiday, also known as the “Spring Festival” (Chinese: 春节; pinyin: Chūn jié), is celebrated at the turn of the traditional lunisolar Chinese calendar.
The celebration starts on the evening preceding the first day and goes until the Lantern Festival on the 15th day of the first calendar month.
The first day of Chinese New Year falls on the new moon (January 21 and February 20).
List of Chinese New Year’s Dates 2016 to 2030
2016-02-08 Monkey (2016-02-08—2017-01-27)
2017-01-28 Rooster (2017-01-28—2018-02-15)
2018-02-16 Dog (2018-02-16—2019-02-04)
2019-02-05 Pig (2019-02-05—2020-01-24)
2020-01-25 Rat (2020-01-25—2021-02-11)
2021-02-12 Ox (2021-02-12—2022-01-31)
2022-02-01 Tiger (2022-02-01—2023-01-21)
2023-01-22 Rabbit (2023-01-22—2024-02-09)
2024-02-10 Dragon (2024-02-10—2025-01-28)
2025-01-29 Snake (2025-01-29—2026-02-16)
2026-02-17 Horse (2026-02-17—2027-02-05)
2027-02-06 Sheep (2027-02-06—2028-01-25)
2028-01-26 Monkey (2028-01-26—2029-02-12)
2029-02-13 Rooster (2029-02-13—2030-02-02)
2030-02-03 Dog (2030-02-03—2031-01-22)
Legend says that the Nian was an evil being that would eat children, that was until the people thought it may be a good idea to hide from this evil creature. An old man came to the people and before they went into hiding, he said he would stay and face the beast. He stayed and defeated the beast with fireworks and by covering the town in red papers. Turns out The Nian was very scared of these and never returned.
Chinese New Years Instagram Marketing Ideas
Combine Industry & Chinese New Years Hashtags
Using Chinese New Year hashtags will help you get more likes and comments. When you include a set of industry hashtags, you’ll get likes and comments from people who can convert. Take the example above from artist Endre Penovac. His painting is related to Chinese New Year. He has used hashtags related to the holiday to reach out to a broad audience who may be interested in this, but this is a much harder sale than reaching out to those who are interested in and actually browsing for the following hashtags on Instagram: #artforsale #ink #watercolor #dynamic #aquarelle #endrepenovac #saatchi #art #gallery #artist #endre #penovac #chineseart.
Create a Special Product
German sneaker brand Adidas created a special edition pack all decked out in red to celebrate the holiday. Follow their lead by either creating or promoting products that are red or gold or both for this holiday.
Mix Location and Chinese New Year Hashtags
If you are a local business or service provider (like a restaurant or a hairdresser), make sure to include location hashtags with your posts so you can reach out to a local audience. HKK uses #hkklondon and #london to reach people in their area.
Create a Special Packaging
This Cognac-based spirit created a special edition package to celebrate the holiday.
— Cedric Petit (@cedricpetit) February 9, 2016
Kicked up their engagement with this gorgeous video of the celebration.
Chef Jamie Oliver created a post on his website showcasing Chinese recipes that could be turned into a quick Chinese New Year Celebration.
How to Manage & Grow Your Instagram Account
Now that you have your Chinese New Years Hashtags, you need to start thinking strategy. You can’t expect to post only during holidays and for that to have an effect on your business.
With Instagram, it’s a consistent schedule, engagement, and love that will get you where you need to be. You can use a social media tool such as Socialdraft to schedule your Instagram posts for multiple accounts. Socialdraft also has the capability to let you assign different people to schedule these Instagram posts and to publish them when the time comes.
There is even an Instagram hashtag search. It brings up the latest pieces of content for that hashtag.
If you are curious about how Socialdraft can help you with your Instagram marketing, take us for a risk-free trial . If you have questions, open up a chat with one of our agents.