Coffee fuels the world. How much so? Check out these coffee industry stats:
- Coffee consumption amongst coffee drinkers is 3.1 cups per day
- 50% of the US population (approximately 150 million Americans), drink espresso, cappuccino, latte, or coffee.
- There are 24,000 coffee shops across the country & that number is expected to grow to 50,000+
- The average price of an espresso is $3.45 & that of a coffee is $2.38
This means that if you are in the coffee business, there are a lot of opportunities for you to make money. But, until they make smell-a-vision, images remain one of the best ways to entice people to purchase your coffee products. This means that Instagram is a great network for you to connect with your audience. How are you to do this? Beautiful coffee imagery, smart captions, and great Instagram coffee hashtags. Before we get into what you need to do to grow a Coffee Instagram account that gets an ROI, take a few seconds to copy and save these coffee hashtags so you can get better organic reach for your Instagram coffee posts.
Copy the hashtags by clicking the “copy” button on your iPhone, Android, iPad or PC. Get more love!
#Coffee #Coffeetime #Coffeeaddict #Coffeeshop #Coffeelover #ButFirstCoffee #Coffeelove #CoffeeIsLife#Coffeebreak #Barista #Coffeebean
#Starbucks #BaristaLife#Coffeeoftheday #Cafe #Socialdraft#Cuppuccino #Costa #CaffeineAddict #Mocha #Frappuccino #CoffeeShots #ILoveCoffee
Now that you have copied and saved your Coffee hashtags for Instagram, let’s get down to business. How to get people to either purchase your coffee items or go to your coffee shop after they find you on Instagram.
Research your Coffee Hashtags
We have already given you a good starter set of coffee hashtags for Instagram, but this is just the beginning. You are allowed a total of 30 hashtags per post. So you need to think about these carefully.
If you are a local business such as a coffee shop or a culinary product store, you need to include local hashtags. For example, if you are a coffee shop in the Spanish Harlem in New York, you may want to use local hashtags like #NewYork #NY or #SpanishHarlem. Think of Instagram as its own search engine. When people search New York, if your image is not hashtagged with local tags, you won’t be coming up and you have no chance to be discovered. Boise Bakery will come up when people search their geo targeted hashtags including #spanishharlem #elbarrio #elbarrionyc and #visitelbarrio. This is smart social media. Product Hashtags
Moon•Days• Ok it’s time…. We L O V E • YOU!! Good Morning xx @mandalacoffee #thepowerofsharing #feelingdelicious #specialtycoffee #coffee #roaster #arabica #cafe #carbonneutral #natural #latteart #barista #espresso #marzocco #cafe #puravida A photo posted by The Power of Sharing® (@mandalacoffee) on
#Coffee is fine, but this is really too broad of a hashtag. It’s good for it to be included since you want to give yourself a chance to be discovered, but what you really want is to be found by the people who convert. If you have a brand new batch of super premium Arabica beans, you will want to tag it as #coffee, but you’ll also want to tag it #Arabica #ArabicaCoffee and #ArabicaBeans. This way the people who are connoisseurs will be able to discover you on their hashtag search.
A photo posted by Omar “the wolverine” Aviles (@goodold_wolf) on
You need to brand yourself. After all, you are more than just a coffee shop or coffee product. Sure, you may not have the marketing power of Nespresso, but look at Stumptown. They’ve become a brand on their own. The key here is that outside of using the hashtag yourself, you train your customers to use it as well. This way they become a marketing army of their own. If you search #stumptown on Instagram, you will see that there are over 114,000 images tagged with that hashtag. As of today Stumptown has only posted 1,919 posts. That means a whole lot of people are drinking and sharing their brand just as in the example above. Post Daily [fve]https://www.youtube.com/watch?v=kZwxLZ7hWZ8[/fve] Every piece of research out there shows that if you don’t post daily you are most likely to be unfollowed. So it is quite important that you develop a steady posting schedule. You can do this with a dashboard like Socialdraft. You can schedule your Instagram posts and Socialdraft sends you an SMS with the image and caption. From there, you just post. It’s super easy and you can manage multiple Instagram accounts from there. Include a Call to Action Make sure to always include a call to action with your posts. Every single report out there says that calls to action are actually followed by people. Keep it simple:
- Tag a friend who wants this coffee
- Double tap if you want this now
- Click the link on our profile for a special coupon
Work with Influencers
One of our favorite guys ?? Photo of @michael_perdacher #menandcoffee A photo posted by M E N & C O F F E E (@menandcoffee) on
Influencers have already done the work for you. They have grown their audience and nurtured it. Just look at MenAndCoffee. This account has 367k+ followers and gets a huge amount of likes and comments. Reach out to them and see how you can work together. Click here for a nice tutorial on how to collaborate with Instagram influencers.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.