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Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 across all business pages. Those numbers may still be ok if you have a page with a large following (and an advertising budget to boost those numbers), but if you are a small to medium business or a growing brand, a small percentage of a small number may not merit the effort of keeping up a Facebook page. However, smart brands – big and small – can still maximize their reach from Facebook marketing efforts. One way to achieve better results is to figure out your best Facebook posting times…and to beware of myths and reality.

The Best Time to Post to Facebook – Myths and Reality

best time to post on facebook 2019

We are all obsessed on how to make posts go viral. Marketers are obsessed with figuring out the best time to post on Facebook. Theories and data abound when it comes to making that determination. For example, according to data compiled by SurePayroll and Ghergich & Co., the best time to post on Facebook is between 1-4 pm, which (according to their research) results in the highest average click-through rate. On weekends, they suggest posting before 8 am and after 8 pm to get optimal results.

For brands seeking posts that get the most engagement possible, data from Adobe’s Digital Index team suggests that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages. Their data also suggests that posts perform the worst on Sundays. While Adobe mostly tracks social activity for extremely large businesses, including two-thirds of the top 50 companies in the Fortune 500, some believe the findings are relevant to most of the marketing community.

About one-fourth of all video plays for Pages occur on Fridays, according to Adobe’s data. The auto-play feature has helped the engagement rate for videos rise from 2.4 percent to 3 percent over the last year. Text posts continue to decline in effectiveness, with images currently being the most effective posts, with a 4.4 percent engagement rate.

The “Best Time to Post” Myth

What’s our consensus? There is no “one” best time to post to Facebook. Many reports out there are flawed. First, data collected is collected across industries, across the globe, and across time zones. This means that the data found by these studies will probably not work for your brand or business.




Many reports also base their findings on when Facebook users are online. While in theory this would get the most engagement – it also means there is more competition for eyeballs, clicks, shares, and comments. If you post when all other brands are posting (and advertising), you may have a harder time competing with the algorithm.

Instead – Find Out YOUR Best Time to Post To Facebook

Checking to see when your fans are online is a good starting point to figuring out when you will get the most Facebok engagement. We suggest a/b testing to find out when your brand will get the most engagement from your desired audience.

  • Begin by testing peak times, then switch things up and post right before those peak times happen.
  • Test posting at non-peak times

Then measure your results to see when your brand gets the most out of posting. It could be that your amazing content will fare best at peak times…but maybe your winning combination will be to post that amazing content when there is less competition for eyeballs.  Basically, if there is less content in the newsfeed, there is a chance that your audience will see it.

 

 

Analytics Are the Key

The only true way for you to find the best time to post to Facebook is to look at Facebook page insights and to conduct tests over and over. Once you start to see a pattern, then you can begin to use this data to schedule your posts on a social media scheduling tool like Socialdraft.

When you begin testing, keep the following demographics in mind:

  • Age
  • Gender
  • Behavior
  • Location

When analyzing the data, look at more than just posting time. Did you post a video that got a ton of engagement? That could be because Facebook favors video content. Is your audience clicking on articles that are a touch more click-baity? Replicate this and see if a pattern emerges.

How to Manage & Grow Your Social Media Accounts

Once you’ve done the work to figure out what your best posting times are and what types of content your audience responds to, you’ll need an all-in-one tool for Social Media management. That’s Socialdraft. With Socialdraft you can:

  • Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Pinterest and Instagram
  • Have different people create content
  • Give those people different permissions
  • Give clients access to view their calendars and leave notes for you and your team
  • Pull reports
  • Schedule content in bulk via CSV
  • Schedule reposts from Instagram to all other connected social networks
  • Engage your audience
  • And tons more…

If you’re curious about how Socialdraft works, take us for a risk-free trial.

By now you probably know that Facebook admitted that pages that do not advertise will lose out on visibility.  That being said, brands and businesses should not ignore Facebook as a marketing platform. It is still valid, it is still being used, and it is still possible to get organic engagement…it just takes a bit more work. We’ve put together tips to help you increase organic engagement on Facebook so that you can see an actual ROI from your posts.

How to Increase Organic Engagement on Facebook

Tag Pages

Facebook page tags increase engagement

Facebook page tagging is such a powerful tool. Basically, when you tag another Facebook business page, they get a notification. This is great, because they may get curious, click over to check out the post and then engage it.

However, be smart about this. Don’t use this as a spammy method for engagement. Make sure that your post is relevant and useful to both the pages mentioned and your audience.

If you really want to increase your organic engagement, DM the page in question. Tell them that you mentioned them and that you’d love to see some engagement on your page from their team. The people who are probably working for the other company page should be a similar demographic to your audience…so getting them to engage your page will only help you to get the Facebook algorithm to work for you.

Gorgeous, But Simple Images

Images for facebook should be simple, easy to read and clear




Text only updates don’t get as much interaction as image posts do on Facebook. It makes sense. Images take up more real estate and are eye-catching. Use your images as bait to get people to engage your post and to take an action. Make sure your images are bold & eye-catching and that you include text that gives your audience a quick view into what they should expect when they engage.

Interact

Increase your business page edgerank by responding to all comments on a page

 

It is known that the more interactions on a page, the more the Facebook algorithm is positively affected. Make sure that you reply to each interaction individually.  While you’re at it, personalize the responses. This will build a personal relationship with the commenter and possibly transform them into a brand ambassador.

Share to Facebook from Your Business Instagram Account

Facebook owns Instagram. Instagram allows you to share images and stories directly from Instagram to Facebook. Start doing that immediately. You will see that Facebook will give those posts a nudge in the right direction when it comes to engagement.

Upload Videos Directly to Facebook

Upload video directly to facebook to increase organic reach

Facebook wants to compete for your eyeballs and nothing scares it more than all the time you spend on YouTube. If you upload video directly to your Facebook business page, you will see that these posts perform the best out of any others you publish. Go ahead, give it a try and find out. Just check out the above post from Retro-Stage, they earned 18,000 views and got plenty of reactions, comments and shares.

How to Manage Your Brand’s Social Media

Socialdraft is an all-in-one social media tool. It was made with ease of use in mind and to make team collaboration easy. With Socialdraft you can:

  • Schedule posts to Facebook pages, LinkedIn pages, Instagram & Twitter accounts, and Pinterest boards
  • Set up people in your company with different permissions, so they can collaborate but you keep control
  • Pull reports to keep an eye on your growth
  • Engage your audience
  • And much more…

Start your risk-free trial of our social media tool today. And if you have any questions, open up a chat and ask.

Hashtags have become mainstream. They’re on tee-shirts, home decor and…of course on Social Media. Hashtags are to Twitter and Instagram what keywords are to Google. Hashtags are great tools for being found on social media. If you begin to think of hashtags with an SEO’s eyes, you will become a much more powerful marketer. Let’s discuss the proper use of hashtags in today’s social media environment.

Social Media Tips on How And Where to Use Hashtags

Hashtags are powerful.

Tweets with hashtags get two times more engagement than tweets without. And Twitter’s research suggests individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase in engagement.

Engagement includes clicks, retweets, favorites, and replies. Tweets with one or more hashtag are 55 percent more likely to be retweeted.

PRO TIP Don’t use hashtags on Facebook. Facebook posts without a hashtag do better than those with a hashtag.

 

How to Find the Best Hashtags

Competitor Research

What hashtags are influencers using? What hashtags are your competitors using? Check these out and begin to test them out on your own posts.

Use Relevant Hashtags

You may be tempted to use those #like4likes hashtags that seem to get so much engagement. Don’t. That engagement is a waste. That’s engagement from accounts that won’t convert. The name of the game is ROI, not vanity metrics, so concentrate on getting in front of the right eyes. We’ve put together tutorials and lists of hashtags for many industries and subjects on our hashtag directory, so check there before you begin to use them.

Be Mindful of Numbers

Which hashtags are the best to use? You may think that hashtags with over a million posts attached to them are best, but stop and think about this. In platforms like Twitter and Instagram, where content is constantly being uploaded, does it benefit you to use hashtags that are used so often? Nope. These hashtags will make it so you drop out of the feed quickly. Try to use hashtags that have been used between 5000 and 500,000 times. This will put you at a good place for both being seen and getting enough engagement.

Check Hashtags for Context

Could your chosen hashtags mean something else entirely? Before using a hashtags search it. Make sure there’s no nefarious association with it.

How to Manage Social Media With Socialdraft

[fve]https://www.youtube.com/watch?v=zNC8CYKRBOI[/fve]

Now that you understand how to use hashtags properly, you will need a tool to help you implement your strategy. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule to Facebook business pages, and one personal account
  • Schedule to Twitter
  • Schedule to Instagram
  • Schedule pins to Pinterest
  • Schedule to LinkedIn Business pages & one personal account
  • Schedule in bulk w/ a CSV (great for holidays, specials and sharing good reviews)
  • Schedule recurring posts (fantastic for specials and recurring promotions)
  • Download your content calendar (if you want to discuss with your team)
  • Allow others to schedule content, but with different constraints and permissions
  • Assign tasks to team members
  • Engage your community on the feed
  • Schedule reposts from Instagram to all your connected networks
  • Put in your business or brand name as well as that of your principals and track what is being said online (and share the good stuff with a few clicks)
  • And pull reports to see how you’re progressing

If you’re ready to take us for a spin, sign up for our risk-free trial.

 

Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, LinkedIn, Instagram, and Pinterest seem to have the strongest staying power. IF you are just jumping on board and need to quickly build your Social Media following, read on. We’ll give you some tried and true techniques so you can not just grow a following, but grow a following that is targeted and converts.

24 Tips to Quickly Build Your Social Media Following

Social Media is the New ”World of Mouth”

You had to know things were changing when Beyonce skipped traditional press to launch her new album on social media. She skipped the middle man and went directly to her fans and followers…and she killed it! How much did she slay? Let’s take a look:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide

But Social Media Takes Time & Consistency

Those who expect to go on a social media site and become an overnight success should expect to be disappointed.

Success on social media requires strategy, consistency, and persistence. It also requires diversification. Relying on only one network can really be risky. Snapchat’s fans recently rebelled. What would happen if that was your only marketing channel?

Facebook Growth Tactics

Hate to confirm what you already know, but growing organically on Facebook is a more difficult task by the day. It is evolving into a pay-to-play dashboard, but that does not mean that you can’t win on Facebook.

You’re going to have to get creative. Let’s look at some ideas to help you game engagement and reach that ever elusive targeted audience:

Run contests

Contests are exciting ways to bring engagement to your Facebook page. Just remember that people have content fatigue, so that fee piece of pie at the end of a meal is not going to get people excited. Make your prize truly amazing. Collaborate with other related businesses to make the prize something to get really excited about.

Provide premium content

This means creating content outside of regular Facebook posts. Think about creating a free e-book, a really cool video, or some sort of content to provide a value to your audience.

Activate a Facebook Plugin on your blog or website

Blogging and website platforms like WordPress have a range of Facebook like plugins. Activate these plugins to launch once someone has been on your site for about 30 seconds to a minute. If they are there that long, it means they are interested in your content. Launching them too early will probably make them click off page and hurt your time on page. When executing this tactic, always remember to keep a balance between capturing that like so you can retarget & keeping people on the page.

Create Inspiring Content

Test to see what content will drive “likes.” Oftentimes this can be inspirational content. Back in the day, images of Inspirational quotes would do, but these are trite now. Create a powerful video and upload it directly to Facebook to get the most engagement and shares possible.

Engage Your Audience

If there is anything you can do (outside of paid reach) to grow your audience is to engage. Respond to comments, but don’t stop there. Get out to pages that cater to your audience and comment and like their posts. Each comment is like Facebook link building, it gives people another way to reach your page.

Mobile optimization

Include like buttons on your mobile app and website so that when people they are using your app or perusing your website they can like your Facebook page

Pay

Run ad campaigns and promote posts. Facebook has some of the best targeting options (outside of Google), so if you target properly you can grow an audience that converts.

Use Pop-Ups

Especially after videos on your site. Once people have watched a video, prompt them to like your Facebook page. It’s a great way to get more likes.

Twitter Growth Strategies

Twitter plays by its own rules. It recently discarded its 140 character limit and has become a political battleground. Many poo-poo Twitter and say it’s over. We love it and we convert lots of users on the dashboard. It gives you a direct way to reach your audience, so if you’ve been ignoring the network, perhaps it is time you give it another try. Let’s discuss how to grow a targeted following on your Twitter account:

Optimize Your Bio

Take time to make sure your profile and “Bio” are to the point. Use keywords to attract followers in your niche.

Tweet, Tweet A Lot

Tweet more often. The timeline is always moving and your audience will be on at all different times. This is one network where more is more. We tweet around 10-15 times per day.

Use Hashtags

Hashtags are Twitter SEO tools. They are a great way to get found and to expand your tweet visibility.

Use a Scheduling Tool Like Socialdraft

Schedule and automate tweets. We recommend 80% lead & influencer content followed by 20% of your content split between evergreen & promotional. Spend the rest of your time engaging.

Share Plenty Of Influencer Content

Make lists of influencers. Share their content via scheduled posts and retweets. Always include an @mention so they get a notification whenever you share. This is a great way to start up a conversation.

Take Part in Twitter Chats

Twitter chats are a fantastic way to reach your target audience. Join some, or start one of your own.

Find New Followers

Twitter will suggest followers according to those you follow and engage. This is an underused tool you should take advantage of.

Tweet Valuable Content

Don’t bore your audience by always tweeting about yourself. Think about their problems and craft your tweets so they are the answer to their problems. If you can provide a value to your Twitter audience, your account will grow.

Cross Promote

Promote your Twitter account everywhere. Make sure it’s visible on your website, business cards, and that you cross-promote on other social networks.

Instagram Growth Techniques

Who knew Instagram would become the fastest growing social network. Its simplicity (and the Facebook team’s strategy) have grown this network exponentially. However, this means that there’s a ridiculous amount of competition. You need to work smart and consistently to grow your Instagram account. Let’s dive in:

Use a Scheduling Tool

It’s easy to forget to post to Instagram, use an Instagram scheduler like Socialdraft to make sure you post consistently.

Engage

I cannot stress the importance of engagement. You can have gorgeous images, but if you don’t get out there and engage you’re not going to grow your Instagram account. Engage on hashtags, location, and on followers of your competition.

Run contests outside of Instagram

No matter what network, contests are a great way to gain followers. Run your contests on Instagram and promote them on all other social media. Think about running a repost campaign. This way your community creates the content and helps you share it to their audience. Socialdraft has a great repost tool on the dash to make this easier for you.

Display Instagram Your Site

There are fantastic plugins that allow you to display your Instagram feed on your site. It’s a fantastic visual tool to help you capture people who visit your site so you can remarket them later.

How to Manage & Build Your Social Media Following

[fve]https://www.youtube.com/watch?v=BFhLPXZ4XbA[/fve]

Sure, you can do this all manually, but there are tools out there to make this easier for you. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards
  • Schedule GIFs to Facebook and Twitter
  • Have multiple people create and post content w/ different permissions
  • Search Instagram hashtags, and repost to all connected social media.
  • Engage on Facebook, Twitter, and LinkedIn via the feed
  • Manage your online reputation
  • Assign tasks to team members
  • and much more

Ready to check us out? Sign up for your risk-free trial!!!

 

The Facebook nightmare may have come true. Are you helpless? Nope, but you will need to work much smarter.

What’s the Facebook Engagement and Conversation Update?

Mark made an announcement saying that Facebook will be shifting focus to conversations between people, not pages.

What does this mean?

Currently, Facebook gives organic reach to posts that get reactions (likes, hearts, smiles, etc), shares, and comments. After the update, this will change.

FIRST:

Posts that spark interactions between people will receive the most organic reach and those that do not WILL BE DOWNGRADED in the newsfeed.

Facebook will predict what posts THEY think people will interact and show those on your follower’s feeds.

***Back and forth discussion among people (not pages & people or pages & pages) is the focus. So, those single comments you get won’t count as much as someone commenting on your post and then having their friends replying back.

SECOND:

Post from friends and families will be prioritized over page content. Basically, Facebook users will see posts from friends and family first.

“Pages may see their reach, video watch time AND referral traffic decrease” – Facebook

This means that if you put out a post and it gets little to no engagement, you’ve wasted your time. Your distribution & organic reach will suffer when posts get little to no engagement.

WHAT YOU NEED TO DO

1. Review Your Content

Start by reviewing your content and your current engagement. Ask yourself:

  • Are you getting comments on your posts?
  • Are these comments tagging other friends or getting replies from their friends?

If not, then you need to rethink your strategy.

Facebook likes when people have conversation around content on people's pages

2. Create Content that Truly Encourages Conversation

When you create content, make sure that your status updates encourage conversation between friends and family. Detroit Dog Rescue does an awesome job at this (granted their subject is awesome – they rescue dogs). If you check out their page (which you should), you will often see families discussing adopting and helping right on their posts. It’s wonderful. It is much easier to achieve this goal with content such as:

– Videos
– Live Videos
– Gifs
– Engaging Posts

Where "see first" is on facebook pages

3. Ask People to Choose “See First” For Your Page

Ask people to follow your page. Yeah, it’s tacky, but if your community loves you they will take action on this request. So go ahead and ask people to choose “See First” for your page in the news feed preferences. The video above shows where they can do this on page.

***hint…hint…this is our Facebook page. We’d be thrilled to have a follow & a “see first”.

Example of Like & engagement bait

4. Cut Out Like & Engagement Bait

Your regular engagement bait is not going to work. In fact, Facebook has very clearly stated that they will punish pages that resort to engagement bait. What is engagement bait? Posts that are overt about asking for engagement. You know what these are, those four image posts with reactions on each asking for a vote.

– Like this if….Love this if…

– Share this post if you love xyz

– Tag a friend who’ll love this

– Comment “Yes” if you love this as much as I do

That being said, you may be able to get away with a few sneaky tactics such as putting your call to action in your image or video will still work for a time…but eventually, Facebook will get smart, so you need to prepare for this.

What are your thoughts on this update? How are you planning to counteract it? Let us know in the comments below.

You’ve been working hard, scheduling your Facebook posts daily using Socialdraft and your page has been growing. Now you want to see who the fans of your Facebook page are. This quick tutorial will show you how to see fans of your Facebook page.

HOW TO SEE FANS OF YOUR FACEBOOK PAGE – DESKTOP

A tutorial on how to see which people have liked your Facebook page

  1. Log into Facebook with an account that is admin of the fan page
  2. Go to that page
  3. Click on Settings (it’s on the top right-hand corner)
  4. Click on People and Other Pages

When the page loads, it will show you the people who like the page. From this area, you can click on the arrow to select other fields including:

  • People who follow this page
  • Pages that like this page
  • Banned people and pages

From here, you can click thru to their profiles and do a little digging to connect with them in other networks. It’s a great tool if you have the time.

HOW TO SEE SEE FANS OF YOUR FACEBOOK PAGE – MOBILE

how to see who likes your facebook page on mobile

You can also see the people who liked your page on mobile. The above video shows the step by step process to see who liked your Facebook fan page.

  1. Log onto the Facebook App as an admin of the page
  2. Go to the Page
  3. Click the three dots in the top right-hand corner
  4. Click “Edit Settings”
  5. Click “People and Other Pages”
  6. Click “People Who Like This Page”

From here, you can click on individual fans to learn more about them.

Want to learn more cool tricks for your social media marketing? Join the Socialdraft Social Media Facebook group. It’s a place for those who market their business online can ask questions, get help, and share successes. Request an invite here. 

 

It’s always a good thing to know what your competition is doing. There are many ways to do this. You can set up Google Alerts, use Socialdraft alerts, and even keep an eye manually. Another great tool to keep an eye on your competition is Facebook Pages to Watch Feature. Today, we’ll discuss all the benefits of this Facebook spy tool and how to get the most out of this feature.

What is Facebook Pages to Watch?

The ‘Pages to Watch’ feature allows admins of a Facebook business page to create a list of Pages (up to five) that are similar to their own page and compare the performance of their Page with competing businesses. You can use this as a way to compare the engagement and interaction of your page with others.

Facebook suggests pages, but you as a page owner can type in the names of pages you want to watch.

A step by step visual tutorial on how to add pages to Pages to Watch

How to Add “Pages to Watch”

It’s pretty simple. This feature is available to pages that have achieved 100 page likes. There is one caveat. The people who manage that other page that you plan to watch will get a notification. The good news is that it does not include your name or the name of your page.

How to add Pages to Watch to Your List

1. Click Insights
2. Scroll to ‘Pages to Watch’. Click ‘Add Pages’
3. Search for a Page you want to watch or choose from the Pages Facebook suggests. Click ‘Watch Page’
4. Once you’ve chosen five Pages, click ‘Done’

On the “Overview” tab of “Page Insights”, you will see key stats about the Pages you are watching.

The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching. Once you’ve added Pages to Watch, a small widget will be added to Insights Facebook admins see at the top of the page.

 

How to use Facebook “Pages to Watch”

how to best choose pages to watch on Facebook

Choose your ‘Pages to Watch’

Don’t just add pages haphazardly. Take some time to research the pages that are most like yours and who have your target audience. An easy way to do this is to pick one of your competitors and type “Pages liked by people who like…” in the search box. Also, do this search for your own page. Use these as a starting point.

Analyze what those pages are doing well.

Weekly, take some time to go see what posts are getting the most engagement.  Make note of the type of posts they are. Are they videos? GIFs? Are they polls? Then look at the comments. Analyze the comments. Are they relevant? Are people asking questions? Are they tagging others?  Take the most successful posts and figure out how to replicate them on your page.

 

 

Facebook has some incredible tools for local businesses, especially restaurants. Among one of our favorites is the Facebook Restaurant Menu feature. The social network now allows restaurants to display their menus via SinglePlatform or PDF download.

How to Add Facebook Restaurant Menu to Your Page

These are the steps to add your restaurant menu to your Facebook page if you don’t have SinglePlatform:

Step by step directions on adding a restaurant menu to Facebook

  1. Click About on the left side of your Page

How to add a menu to my business page on Facebook

2. Below More Info, click Add Menu

How to add a menu to your restaurant's Facebook page

3. Upload a photo or PDF file of your menu, or click Link to Website Menu to link to your website’s menu

Once your menu has finished uploading or you’ve added a link to your menu, click Confirm

Restaurants that currently work with SinglePlatform will have their menu automatically added to their restaurant’s Facebook page. This is a paid for service that can save you time if you constantly update your menu. If your menu does not change often, then you may not need to make an investment in that tool.

Facebook has some fantastic tools to help restaurant owners get more business. Some of these tools include:

In order to make sure that you get the maximum exposure for your restaurant’s Facebook page, it is very important that you post consistently and that you post engaging content. While this seems like quite a task, it can be made easy with a tool such as Socialdraft.

How Socialdraft Can Help Restaurants on Social Media

[fve]https://www.youtube.com/watch?v=4T4qyeEYcv8[/fve]

Social Media Scheduling:

With Socialdraft, you can schedule posts to your Facebook business page, your Twitter account, Instagram, Pinterest and LinkedIn. It’s a time saver because you don’t have to log in daily to each social media site to publish.

On top of this, at some tiers, you can set up different people with permissions. So, for example; you can give access to your beverage manager so they can schedule posts about the drinks at the restaurant. Your chef can also be given access to post photos of the food…and you can make it so that their posts require approval before they go out – so you have the final say in everything.

Save Time With Recurring Posts:

Recurring posts are awesome. Say that you have a happy hour special that happens every Thursday. Instead of creating a new post for each Thursday, simply create one recurring post to happen over and over again.

Keep an Eye on Your Restaurant’s Online Reputation

Use reputation monitoring tools such as Google Alerts to keep an eye about everything that is being said about your business. Then, take action.

Address the negative, and then engage & share the positive. If you do all this and use a social media management tool like Socialdraft, you’ll be on your way to social media success. If you are ready to take us for a spin, sign up for our risk-free trial.

 

Many times businesses and brands will say that social media does not work. However, it is usually inconsistent posting, a lack of strategy, and thinking that social media is the end-all & be-all sales tool that equates to failure. While social media is a powerful tool to assist in sales (and to make sales), it needs to be used in conjunction with other types of marketing. If you’re going to be doing social media for your brand or business (which you absolutely should be), make sure that this is not the only tool in your arsenal. A combination of content marketing, paid marketing, email marketing, and social media marketing is the perfect combination to help you achieve your goals. Today we will discuss how to combine email marketing with social media marketing to effectively convert your audience.

Email Marketing and Social Media Marketing

While it is possible to make sales via Social Media, it is much harder to scale this than email marketing, especially as social networks downgrade organic reach. After reading this you’re probably asking…why do you say that I need to run social media marketing. Well, social media is a crucial part of customer service, it allows you to connect with customers who can become brand advocates, and serves as a constant reminder to your audience and potential customers that you exist…so while it is not a direct part of the selling process, it is an integral part of helping you to significantly increase sales.

Email Is The Final Step in Your Sales Machine

Social media is effective when it comes to customer engagement, email is the final step in driving sales. Social media keeps your brand fresh in your customer’s mind. Email allows you to close the sale.

Email is effective for a number of reasons. First off, email is permission-based. The people on your email list have given you consent to send them messages. They have opted in and are a vested audience.

Moreover, email is a far more personal method of communicating with people in which you have private, person-to-person conversations. You own their attention, as opposed to social media where the feed is constantly updating.

It’s also important to note that when sending out a tweet or post on Facebook, exposure from those channels depends on each network’s algorithm. However, emails are sent directly to customers and email analytics are more solid, you can see exactly who clicked and then track people through with Google analytics.

Optimize Your Emails for Mobile

According to Forbes, 40 percent of all emails are viewed on smartphones and must be coded to be attractive on a phone screen. One caveat is that people on mobile phones read emails quickly, so your emails must be alluring and seize their attention. Seventy percent of consumers will unsubscribe from your emails if they look bad on a mobile device. This is easily done by using a responsive email theme or using a service that automatically optimizes for mobile.

How to Maximize Email Marketing and Social Media Marketing

Connect with Email Subscribers to Twitter: 

Link your Twitter account to your Gmail or Google account. The site will go through your contacts. Then check out “Find People You Know” on the left sidebar. Follow them, engage them and add them to your private Twitter lists.

You can also upload a CSV with your email contacts by going to Tools > Audience Manager.

Run Custom Audience Ads on Facebook

This can be done in ads manager and is a great way to remarket your customers and audience. Go to Ads Manager > Audiences > Create Audience > Custom Audience.

Run Facebook & Twitter Remarketing Ads for Newsletter Clicks

While this is a bit more complicated – you need to install tracking codes on your website – it is so worth the effort. People who clicked your email are super vested, they are more likely to convert. Running ads directly at them is a great way to increase your chances of a sale.

[fve]https://www.youtube.com/watch?v=0LXCxSMWxSw[/fve]

Schedule Recurring Social Media Posts For Email Subscribes

Schedule posts to come out on a consistent basis on Social Media to prompt your audience to sign up for newsletters. This will allow you to capture their emails and to re-market them as such. Socialdraft is a social media scheduling tool that allows you to schedule recurring posts. You can sign up for a risk-free trial if you want to see it in action.

Email Marketing Statistics

These 25 email marketing statistics from Salesforce will give you a few more insights on why you need to combine email marketing and social media marketing in order to guarantee your success.

1. 44% of email recipients made at least one purchase last year based on a promotional email.

2. 33% of email recipients open email based on subject line alone.

3. Roughly half of an email list will be active – either opening or clicking on emails.

4. Subject lines fewer than 10 characters long had an open rate of 58%.

5. Personalized subject lines are 22.2% more likely to be opened.

6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.

7. 64% of people say they open an email because of the subject line.

8) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

9) 39% of marketers have no strategy for mobile email.

10) 72% of B2B buyers are most likely to share useful content via email.

11) 56% of businesses say they plan to increase their use of email marketing.

12) Monday emails had the highest revenue per email.

13) 27% of consumers were more likely to say their favorite companies should invest in more email.

14) 1 in 2 marketers use animated gifs in their email campaigns.

15) This year, about 84% of all email traffic will be spam.

16) Email ad revenue reached $156 million in 2012.

17) Emails that include social sharing buttons have a 158% higher click-through rate. (

18) Women click 10% more often than men on mobile emails.

19) Email marketing spend grows 10% year over year.

20) 40% of B2B marketers rated the leads generated by email marketing as high quality.

21) For every $1 spent, $44.25 is the average return on email marketing investment.

22) 82% of consumers open emails from companies.

23) 64% of decision-makers read their email via mobile devices.

24) There are 3.6 billion email accounts in 2013.

25) By 2016, the number will reach 4.3 billion.

Facebook’s latest release is aimed at helping restaurants to earn more business. This time, Facebook has released Food Ordering on its mobile app.

Facebook Food Ordering

Facebook food ordering is not available in all countries and seems to be available for larger chains (Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys and Jimmy John’s) and some local restaurants (a quick NYC search brought up Carmine’s). Below is a list of the delivery services Facebook food ordering is compatible with (for the moment):

  • EatStreet
  • Delivery.com
  • DoorDash
  • Olo

The new feature will even allow your potential customers to read reviews before placing an order for pick-up or delivery.

This feature is an add-on to other local business features Facebook has to offer such as:

Currently, there are no transaction fees for using this product, but it may be smart to run ads to get your restaurant to be more prominent on search.

Many local businesses are not aware or not taking advantage of a nifty little feature offered by Facebook: Facebook Wi-Fi Check-ins. Restaurants that opt into Facebook Wi-Fi can offer free Wi-Fi internet access to customers who check in. They get internet access and you get a check-in. On top of that, you can then offer them deals and announcements. Facebook Wi-Fi Check-ins is a tool you should not be without.

Advantages of Facebook Wi-Fi Check-Ins

Get New Clients

Sure, your local business has its core set of customers. However, as people become more and more dependent on their internet connection, you have an opportunity to attract mobile workers to your business. As of 2016, the Freelancer’s Union found that there are more than 55 million Americans freelancing. They tend to work outside of their home in cafes, restaurants, and even while getting an oil change. They like to get out of the house in order to stay sane.

If your business is in a heavy area for international tourists, it makes sense to offer Wi-Fi. They often have to purchase international SIM cards which can get expensive. This feature makes it easy to win their business.

If your business can offer them free, reliable and secure Wi-Fi, you may be able to lure these people into coming in, staying longer, and spending more.

Encourage Business Meetings

Most of the biggest deals in the world are not conducted in an office. If you can provide the right environment and the right tools, your business can become a place where business meetings take place. Business meetings mean expense accounts, and this means money for your biz.

Get More Online Reviews and Social Shares

If you offer Facebook Wi-Fi, you’ll make it easier for your customers to Instagram your location, products, and services…and leave reviews on Facebook as well as other review sites.

Build Offers Around Facebook Wi-Fi Check-ins

With Facebook Wi-Fi you are able to push out offers to people who check in. It really does not get better than that!

Get Data on Your Customers

Facebook gives you demographic data including age, gender, and interests of customers. This data is ridiculously valuable when it comes to understanding your audience and planning your marketing efforts.

Guests Can Opt Out of Check-ins

People who are uncomfortable with the check-in are given a simple opt-out, so no weird icky factor or fear of violation of privacy.

Capture New Fans

People may even like your page so that you can market to them again. It’s a fantastic tool!

How Facebook Wi-Fi Check-ins Work

Free WiFi using Facebook Check In

How to set up Facebook Wi-Fi Check-ins for my local business?

You need a Facebook page admin to set this up for you. The page must also be a “Local Business”. Once they are set up, there are no Wi-Fi codes or accounts for your customers to create.

Get Your Router:

Make sure your router is Facebook Wi-Fi compatible. Facebook Wi-Fi currently works with the routers below. If you don’t have one of them, you may need to purchase them, below is a list of Facebook Wi-Fi Check-in compatible routers (ours was updated on 10/11/17):

Log on to Facebook

Splash Screen from Wireless Router for Facebook WiFi

Enable “Sign-On with Facebook”

This will differ according to which of the above routers you use, here are a few examples for a few of the routers.

  • Meraki: Launch your wireless router’s admin console and select Sign on with Facebook in the Splash Page. 
  • Cisco: Log into your Connect & Engage dashboard from the Cisco Mobility Service Engine 8.0 and select Facebook Wi-Fi on the menu.
  • NETGEAR: Visit www.routerlogin.net and click the Advanced tab. Then, click Facebook Wi-Fi > Configure.
  • D-Link: Visit D-Link and click the Setup tab > Guest Zone. Check the boxes Enable Guest Zones and Enable Facebook Wi-Fi.
  • Open-Mesh: Log into your network at CloudTrax.com and select Facebook Wi-Fi in the SSID #1 Splash Page section.
  • Aruba: Select Facebook Wi-Fi for sign-on, then set the session length and terms of service.
  • Intelbras: Visit the IP address provided in your manual, then start the install wizard and select Facebook for Wi-Fi access.
  • Ruckus Wireless: Log into ZoneDirector. Click Configure > WLANs > Create WLAN > for WLAN Type, select Social Media > for Social Media Login, select Facebook.
  • ASUS: Log into the web GUI. Select Guest Network > Facebook Wi-Fi and enable Wi-Fi.
  • AirPo: Log into the web GUI. Select Network > Facebook Wi-Fi and enable Wi-Fi.

Wireless Router Configuration for Facebook WiFi

Set up Facebooks Wi-Fi Configuration Panel

  • Opens in a new window
  • Click the drop-down menu
  • Select the Facebook Page for your local business
  • Click the drop-down menu
  • Bypass Mode section:  choose if customers can use a Wi-Fi code that you give them or click on a link to skip checking in
  • Click save settings

If you are a dentist and you are not using Social Media you’re losing out on massive opportunities. Social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are free to use. This means your ROI (return on investment) for just one paying client can be HUGE. Better still, social media is no longer dominated by the young. Older people are getting onto social media each day. This is HUGE when it comes to new patient potential in multiple demographics.

Why Your Practice Needs Dentist Social Media Marketing

Here a few social media stats to better frame the scene:

  • Facebook alone has more than 1.94 billion monthly active users
  • 80% of all American adults actively use social media
  • 23% of all time spent online is on social media websites.
  • 64% of Twitter users & 51% of Facebook users are more likely to purchase from a small business they’ve seen on social media

Social media websites are a great way to advertise your business, connect with patients, and get more visibility for your dental practice. What exactly are the benefits of Social Media Marketing for dentists?

  • Social Media Affects SEO rankings
  • Educate current and potential clients about your offerings
  • Increase patient retention
  • Highlight cosmetic treatments
  • Encourage referrals

How Social Media Affects SEO Rankings

Facebook, Twitter, And Google Plus May help with web rankings

Although it has not been confirmed, search engines are using social signals to determine search results.  Search engines such as Google will factor the quality and size of your social media accounts into their results. A healthy following (relevant followers and a robust number of followers) shows search engines that you are creating quality content, something that is very important to said search engines.

Pro Tip: make sure that your SEO keywords are included in profiles, headlines, links, and bios for all your social media profiles. Include these keywords in your status updates

Social Media sites can help Dentists get customers

On top of this, you need to consider each social media site as a mini search engine. Grand Street Dental in NYC understands this and uses hashtags on Instagram to increase their chances of being discovered. Whenever someone searches for the hashtags that the account has used in their post, this practice has a chance of being discovered. This includes location, industry, and branded hashtags that will yield a view that can be converted to a paying customer.

Educate Patients & Highlight Cosmetic Treatments

Dr. Richard Marques does a great job educating current and potential customers on his Twitter account under the handle of @Ask_The_Dentist. His profile encourages people to ask questions via DM, and he shares content like this video which educates clients on the services he provides. This type of content can be shared on almost any social network.

Increase Patient Retention

The Singing Dentists knows what Dentist Social Media is all about. Yup, he’s a real dentist who is known for his singing. He creates videos talking and singing about dental health. Notice how many views and shares these video gets. It’s a great way for him to market his brand and his practice. Perhaps you don’t have a great singing voice, but there are tons of other types of posts you can create on Social Media to show the human side of your practice. This type of post will create a connection with your current clients who will then share your content to their social circle. It keeps them loyal to your practice AND gets them to market your services. Pretty neat, right?

Social Media Tips for Dentists

[fve]https://www.youtube.com/watch?v=KHz687zPuVM[/fve]

Use A Scheduling Dashboard

Using a social media scheduling calendar will keep you organized. Just like your practice, social media needs to be carefully planned and executed. With Socialdraft, you can control the dashboard, give access to either your social media firm or your in-house marketer and have control over what is being published to Social Media. You can pull reports, engage your audience and much more.

Review Your Website 

Start off by making sure your site is responsive. You want to make sure that all the traffic you drive from social media counts. If your website is slow, people are likely to bounce, and Google will drop you in the search results.

Enable social sharing plugins to make it easy for your audience to share your blogs on social media. Also, make sure that your social media accounts are easily located at the top of your website.

Post Often

If you’re short on time or manpower, you don’t need to publish daily. Remember that the quality of the content is more important than the frequency. However, if you use a dashboard such as Socialdraft, you can use CSV sheets to schedule evergreen content such as yearly holidays, treatment reminders and more.

Keep Your Branding Consistent

Make sure that the aesthetics of your social media accounts match that of your office and in-house marketing materials.

Show Off

If you are mentioned on a blog, newspaper or dental publication, don’t be shy. Share that all over social media. When your customers leave you a nice review on Yelp, go ahead. Share it. It’s easy with Socialdraft’s alert system. It lets you know every time you’re mentioned online.

Offer Sweepstakes and Contests

Skip the Groupons, these tend to bring in one-time deal seekers. Instead, offer discounts and deals to patients who take social actions – such as tweeting their beautiful smile and tagging your Twitter account.

 

 

You’ve been doing Facebook lives on a daily basis. You’re getting tons of engagement and brands are reaching out to you with tons of business opportunities because of your success. Then, all of the sudden you get a notification from Facebook that you’re blocked from doing Facebook lives. Now you’re scratching your head because you can’t figure out what procedure you violated. Turns out it could be something quite simple to fix.

Why Am I Blocked from Doing Facebook Lives?

Most likely, you are being blocked from doing Facebook lives because of music that is being played in the background. It sounds crazy, but even when you’re not purposefully violating copyright, this can be the culprit. Unless you have legal permission from the rights owner of the music and the song/piece does not fall under Fair Use, then the honus is on you to make sure that this type of copyrighted content does not appear in your Facebook lives – this includes music playing in the background.

Now you’re probably freaking out. Maybe you are interviewing people at restaurants where music is being played…how can you get around this crazy restriction?

Keep the Facebook lives to 10-15 seconds, this is usually a good way to get around copyright.

An even better way to stay in the safe zone is to get an external microphone that filters out background sound. There are some very good and affordable options for Microphones especially for Facebook lives on sites like Amazon.

Do you want to get more information about the IP violation? As of right now (and this may change), you can contact Facebook at  [email protected]

Now that you know why you were being blocked Facebook live a few seconds into your broadcast, and since you know how to stop it…you’re ready for Facebook success. And for that, you will need the right Facebook management tool.

Socialdraft is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

 

 

One of the questions we get most from users of Socialdraft is what to do to get more engagement on Facebook Pages. Today, we’re going to outline some Facebook Engagement Tips you may not already be taking advantage of. Like what you see? Share it on Social and spread the love.

Facebook Engagement Tips

1. Keep things short. Posts that have less than 50 characters get significantly more engagement.

2. Post when everyone else isn’t posting. If you post when there is less competition, you’ll get more engagement.

3. Video, video, video. Facebook is currently favoring video content (both live or recorded), so you will get more organic engagement by using this type of content.

4. Optimize your images for desktop and mobile. 90% of Facebook users are accessing it via mobile (Data via The Next Web). That means that you NEED to make sure that your images look great on mobile.

This is tricky because Cover Photos are two different sizes on desktop & mobile phones (820×312 vs 640x260px).  Our designer Jan (who’s awesome) adds a space of 134 px on either side (with text in the center) to make them look best. If you need assistance with this type of task, message us about our managed services.

5. Post questions. These will get more likes than other types of posts and are likely to get more comments as well.

6. Use the new Reminders feature. If you’re using a dashboard like Socialdraft to pre-schedule content, you probably don’t need this feature. This is great so you don’t forget a specific holiday or sale event. To set a reminder go to > Page settings > Reminders

7. Make your Profile a Video. This is not yet available to all pages, but if you have this feature you better take advantage of it. Some pages can either record or upload a 7-second video to use as their profile video. No more boring pics since this loops continuously. This needs to be done via your mobile phone.

How to add a profile video on Facebook

-iPhone

Tap your page’s profile picture
Select “Take a New Profile Video”
Choose a video or record a new video
Select  Use

-Android:

Tap your page’s profile picture
Select “Take a New Profile Video”
Select “Next” and tap the bar at the bottom of the screen
Choose a thumbnail & click “Use”

8. Automatically add captions to video ads

This will seriously increase your views. Think of all the people who want to watch your video but don’t have headphones nearby. Adding captions allows them to turn off the sound and watch without disturbing anyone else. Note – this is only available for video ads.

How to use Automated Video Ad Captions

– You must do this via Power Editor

Upload Your Video and when done click “Select”
Click on the “Generate Automatically” drop-down.
Now you can either “review manually” or let Facebook review them.  Review them to make sure they are perfect.

9. Use your Desktop to broadcast live video

Facebook has changed things so you can now broadcast from your desktop, not just mobile. Create your status and choose “Start a Live Video”.

10. Bring in Live Contributors

This is a great way to get influencers involved in your live broadcasts. The admin of a Facebook page is now able to assign this title to others. The possibilities here are incredible.

I hope you enjoyed these Facebook Engagement Tips. Test them out and let us know your results. And, if you are looking for a social media tool to help you with your pages, check out Socialdraft. We offer a risk-free trial during which you can test out all our features including:

  • Drag & Drop Calendar
  • All-in-One inbox
  • Campaigns
  • Bit.ly compatibility
  • Facebook & Twitter Reports
  • CSV Bulk Scheduling
  • Post Duplication
  • Tasks
  • Instagram tools
  • and much more

 

One Social Media power tool most people don’t consider is Facebook Groups. Facebook groups are a fantastic way to get more traffic to your blog, to network with others in your industry, and to get more clients. If you are a social or digital marketer who is not currently utilizing Facebook groups, you’re missing out. This will be your complete guide to Facebook Groups. We’ll discuss how to find the right groups for your business, how to properly engage, and how to create, grow and manage your own group.

A Complete Guide to Facebook Groups

The good news is that there are a ton of Facebook Groups created daily for every industry. Just to give you a few examples:

As you can see groups are as varied as they come. You have two choices when it comes to Facebook groups, you can join an existing community or you can create and grow your own. Joining a group is a great idea because someone has already done the work for you. They have grown a community of people who are interested in your business and put them all in one place so you can engage.

Finding and Joining Facebook Groups

  1. Enter the search term into the Facebook search bar
  2. When the page refreshes click on “Groups” on the top Navigation Bar.
  3. Scroll to see all the available groups
  4. When you see a group that interests you, open the group.
  5. Inspect the number of followers, people who are in the group, the description to see if this is a Facebook group that will be of value to you.
  6. Read the description & the rules so you understand how the group works
  7. If you want to join the group, click “Join Group”
  8. depending on the privacy of group, you may be accepted immediately or you’ll have to wait for admin approval.

Tips to Properly Engage in Facebook Groups

Don’t expect to just hop on a group and start linking out to your content, asking for follows, and shilling your brand. This is not how it is done. Follow the rules of engagement for Facebook Groups below and you’ll be a-OK:

  1. Read the Rules: Each group has its own rules. If you unwittingly violate a rule, you may get kicked out. Worst than that, you will leave a bad taste in everyone’s mouth. So make sure to read the rules and play nice.
  2. Introduce Yourself: When you are first accepted, make sure to introduce yourself to the group. Give your name, what your purpose is, and how you can be of help to the other members of the group.
  3. Be Conservative in Posting: Don’t spam the page by posting all day. Leave a post only if it is of service to the community.
  4. Contribute: If you see someone asking for help and you have the answer, help.
  5. Check Notifications: This way you can always know if there is a conversation you should take part in.
  6. Engage the Admins: The admins need to be your friends, so make sure to engage them in conversation and congratulate them when appropriate.

Benefits of Creating a Facebook Group

While I mentioned that you can join groups, there are issues. The group does not belong to you. This means you need to live by their rules. Most groups have a no self-promotion rule and no spam rules. This means that you are at their mercy and must play nice (we’ll discuss how you need to behave in groups later). If you create your own group you will reap many benefits including:

  • Decide who gets in (vet your audience)
  • Decide what kind of content your community shares
  • Get visibility for your brand
  • Build bonds with your community (humanize your brand)
  • Share your content
  • Create an army of brand advocates
  • Set the privacy of the group

How to Create a Facebook Group

[fve]https://www.youtube.com/watch?v=00IhD5LoYvM[/fve]

  1. Click on “Add Group” on your Facebook home page (left side nav bar)
  2. When the modal box comes up, name your group (more in depth tips below)
    1. Keep it simple
    2. Think about how people would find this group and include those terms
  3. Add a members or two
  4. Choose your group’s privacy
    1. Public: Anyone can join or be added or invited by a member. It’s the easiest way to grow, but you’ll have to do a lot of cleanup and vetting
    2. Closed: Anyone can ask to join or be added or invited by a member. This is our favorite, it gives your group a feeling of exclusivity and gives you more control.
    3. Secret: To join, you must be added or invited by a member
  5. Add to Favorites so it is easy to find
  6. Click create
  7. Choose an appropriate Icon

How to Choose A Name For Your Facebook Group

Think SEO: The name of your Facebook group is super important. Ideally, you need to think SEO so it can be easily found by your target members. This means using keywords. For example, if your group promotes painting instruction, you’d want to think “Painting Tutorials”, “Painting Instruction”, Painting for Beginners”.

Keep it Short and Sweet: A long name is harder to remember and harder to find. Keep your Facebook group’s name to 2-5 words max.

How to Manage your Facebook Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Facebook groups are awesome. Why? They are mini (sometimes huge) communities of like minded people. These groups can be made for anything imaginable. I absolutely love Facebook groups for business. They are great places to meet people in your industry, to network, and to get help when needed. They are also incredible places for you to market yourself, your services, and your business. Facebook groups are not affected by the Facebook algorithm. When you post something to your Facebook group, all its members will see it. People who join your group area already vetted, they are interested in what you have to say.  We’re big fans of Facebook groups and think you will be too, so we put together a list of Facebook groups by Industry so that you can join them and reap the benefits of a beautiful community. And if you are looking for a dedicated group of Social and Digital marketers, check out the Socialdraft Facebook group. It’s a place where you can get answers about social media when you need them.

List of Facebook Groups by Industry

AFFILIATE MARKETING

BUSINESS FOR WOMEN

BUSINESS & FREELANCING

BLOGGERS

ENTREPRENEURSHIP

IMAGE HELP

INSTAGRAM

SOCIAL MEDIA

WEB DESIGN & DEVS

 

How to Manage Your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

After a while your brain will go blank and you will have “writer’s block”. Don’t worry. This happens to everyone managing social media. If you’re currently having a brain fart, we hope to inspire you with these awesome 100 social media content ideas for business. You can implement all of these on all your social networks. We’ve also got a great article on looking for ideas on how to curate content for social media, so with these two resources you should be all set.

Share reviews on social media

1. Share reviews

It’s a great way to thank them for putting it out there AND a nice way to show people are engaging with your brand. What type of fan content? You can share fan reviews, Pinterest pics taken at your place, or write-ups on your products. The possibilities are endless. Smart restaurants like Madison Bistro promote their positive review across various social media platforms including Facebook, Twitter, and Google+. Madison Bistro promotes their positive review across various social media platforms including Facebook, Twitter, and Instagram.

Weird holidays make for good social media content

2. Celebrate weird and esoteric “holidays”

Just make sure that they are relevant to your audience. This content resonates quite a bit with bloggers and other social media managers who are always looking for content to re-share. The Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers. Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers.

Run contests to improve your klout score

3. Run contests & sweepstakes

Everyone likes free stuff…especially your fans and followers. Go ahead and reward them with a contest to win some goodies. Maybe before running the contest you can run a poll to ask them which of three items they’d prefer to win, this way you can create even more interaction with your community. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved.

Share quotes to increase likes and shares on social media

 

4. Share inspirational quotes

Even the meanest of the mean has a soft spot. Feel good & inspirational quotes are sure ways to get shares and conversation going on. This quote from Enchanting Minds got 900+ likes on Instagram.

5. Partner up to increase your reach

There is strength in numbers. Collaborate with vertical brands and personalities and join forces in order to amplify your audience. The Children’s Museum of New York joined forces with Nature’s Child and Cricket Azima. They put together an amazing event for parents and kids and all participated in social media promotion of the event.

Fan of the week is a great social media idea

6. Showcase your fans

There are some cool apps out there like “Fan of the Week”. These help you to give recognition to (as well as build) brand advocates. While you’re at it…make sure to reward them for all the love they give you. It’s working for Dunkin, it can work for you. It’s not just huge brands that employ this technique. Elevate It Now frequently features top members of its community to build brand loyalty.

Humor in social media yields shares and interactions

7. Be the Class Clown

The worst think you can do on social is be boring. Don’t be afraid to live on the edge and be funny. It worked for Cognac Maniacs. This very funny post got them lots of likes (and 128 shares).

How to drive engagement using inspirational quotes

8. Become an inspiration

Alex Toby is a powerhouse on Instagram. Her account is an educational and inspirational treasure trove. Her posts combine inspiring thoughts with educational write ups to help her community reach their Instagram goals.

9. Ask open questions There’s no better way to invite engagement than to ask questions. Just check out the amazing results the Official Twitter account of the Premier League had when asking a simple question with an effective image: 594 likes, 499 retweets. What are you waiting for? Start asking questions! social media content photo collage 10. Make Collages What better way to showcase all you have to offer than with a photo collage. Create them along a theme. Maybe you’re a hair salon – create an up-do collage. If you’re a baby store – create a collage of your customers wearing their purchases. The idea is to have fun, be creative, and visually stunning. Millesime’s collage centers around their super popular Punch Brunch: food, drink, and music offered. Nothing better than getting people all riled up over new projects and products 11. Generate buzz for new products or projects You’ve been working really hard on that new project/product/event. You’re not going to be quiet about it. Go ahead – scream it from the rooftop (…err…computer). Get people as excited as you are about that new endeavor. It worked for The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. Considering seasonal changes in your social media strategy will help you stay relevant 12. Be seasonal Make sure to keep the seasons (and weather) in mind when posting to your social media calendar. The worst thing you can do is post about an outdoor event on a rainy day. Jeanne & Gaston in New York makes good use of the weather to attract clientele. Use tips to engage your audience 13. Post links to your useful blog posts (how-to guides, advice, etc.) The Maitres Cuisiniers de France, a Chef organization puts this to work. They get cooking tips from their member chefs to engage their foodie audience. This fully embraces the idea that on social media you need to be useful and helpful to your community. 14. Incorporate unified hashtags for cross-platform promotion

14. Ask closed question – A or B, Yes or No

When you make it easy for your community to participate, you win. Ask simple “yes or no” “A or B” questions on social media to get a quick answer (this will drive organic engagement through the roof). Then invite a bit more conversation. This simple poll got more than 500 votes!

Cross promote twitter facebook google plus on each other

15. Promote your other social profiles

Every once in a while there is a diaspora from one network to another. It is smart for you to advertise all the other social networks you are active on so that your fans know where else they can connect with you. The Brass Rail, a restaurant in Hoboken NJ has a devoted audience that interacts with them across social networks including Facebook, Twitter, Google+ AND Instagram!

How to leverage milestones on social media

16. Celebrate business success and growth

Leverage your successes on social to show off how good you are. Go above and beyond by making your community a part of the celebration just like Madison Bistro did when they reached 1,000 followers by offering their community a glass of wine.

How to promote discounts on social media

17. Share offers and promotions

Your community would love to know when they can pay less for your product; so tell them! Create posts like this one from Homeland to drive likes, shares, and engagement.

Share events as part of your social media strategy
18. Promote upcoming events

People love events, so go ahead and promote them on social media. Make sure to have hashtags and your social handles available at the event in case your social audience wants to create more content for you. Check out Cellar To Table’s instagram account. Although it’s a social media newbie, they are doing things right.

19. Comment on relevant, topical events

Idea Girl Media does a wonderful job of this. They keep their social media audience informed on the most recent and relevant topics in the digital marketing industry on their social feeds including Facebook groups.

Social media engagement increases when you announce winners of a contest or sweepstakes
20. Publicly announce contest winners

They say that when you go to a Casino, machines with a higher chance of winning are at the entrance. Is this true? Not sure – but seeing people win can be a HUGE motivator. Apply this to social media. When you run contests, make a big fuss about the winners. This way people will know that you run contests and that there is a real chance of winning. This post  from Wild Spirit Wolf sanctuary got over 6,ooo likes and 1,000+ shares on Facebook. Just imagine how good their organic engagement is going to be after this post.

Showing customers using your products and services serves as validation on social media
21. Showcase customers using your products or services

What better way to validate that your services and products are good than to show your customers (brand ambassadors) using them. This works especially well with children and pet brands. This type of post urges shares and comments. Bewoof, a pet supply store in Hoboken is quite consistent at showcasing its gorgeous four legged clients wearing their gear.

22. Share good press and industry reviews User generated reviews are great to share, but you know what’s even better – Industry reviews and press. These set you up as an industry leader and give others reason to wonder what makes you so good. Don’t miss an opportunity and make sure to tag the organization that gave you the review (our example didn’t do this – Chef Craft’s engagement would have soared if he had mentioned James Beard.

23. Show your business’ charitable side

You’re a good guy or gal…so if your business. Let the world know. Better yet, get them involved. We love how this shopping center set up a charitable event and invited their fans to participate. This is always a good Social Media idea.

24. Post “Flashbacks”

These are always fun. While the one we picked is for The Doors, a mom & pop would probably fare better posting a flashback from an old event like a charity tasting, a sale, etc. This way you can show that you involve your community in your business…and perhaps you can get the people who were involved to give you a little social love.  

25. Run an “Instant win” contest The internet wants it and wants it yesterday. Instant win contests are awesome because they build excitement and give instant gratification…and who doesn’t like that. 

26. Host a virtual event

The wine & spirits industry knows how to use this extremely well. Wine companies will contact bloggers, send them samples and run virtual tastings. Just check out the #twittertasting hashtag to get some ideas. If you run this, make sure to vet the people involved and send detailed instructions so that you get the most out of your virtual event.

Caption This posts with clear call to actions can increase your social influence 27. Ask fans to caption a photo – just for fun, or for prizes

Capture the Crown, a rock band from Australia used the “Caption This” type of post to drive engagements. They used a very clear call to action which resulted in over 2,000 likes and 63 comments. Example of a topic of the week post 28. Theme content around a “topic of the week”

If there are trending topics in your industry, turn them into “Topic of The Week”. This is a great way to get your community talking and to serp for this topic.

29. Share a fun fact or insight about your business Carlos’ Bakery went from hometown darling, to TV celeb, to a US powerhouse. Check out how they use fun facts to share their story and growth using social media.

30. Share visual data and charts

Things that are visual always do better than plain text. Especially when you’re talking numbers. If you have interesting numbers to talk about, make sure to share this data as a visual chart. It will get you more engagement and shares.

Photo of the day can be a solid Social media strategy

31. Post a photo of the day

If you decide to go this route, you need to make this a consistent strategy. Build excitement over the photo of the day and make it shine. Your POTD (Photo of the Day) should be absolutely gorgeous.

Galleries are a great way to gain excitement over contests on social media

32. Showcase contest entries in a gallery

This can be done on any social network, but why not create a Pinterest board for your contest entries. It’s an easy way to track likes and comments.

33. Ask the community to contribute photos

This is a great way to increase engagement, build social proof (and if on Facebook – to beat that pesky algorithm). Make sure that the post you add this call to action to is relevant and relatable to your audience.

Use quizzes as social media content

34. Post a quick quiz or brain teaser

People want to take quizzes. Things as simple as “What animal would you be if you were an animal” to something more serious like the above example from How Stuff Works. These work best if they are simple to answer…so maybe don’t use a link…and craft the quiz right in the social network you’re working on.

35. Take part in trending activities and campaigns

There’s a reason they’re trending. People are interested…and you should listen. Take the #IceBucketChallenge as an example. It got tons of publicity not just for ALS, but also for the many companies and brands who joined in early on.

games are great social media content 36. Play word games with your community

There’s a reason all of us spend hours upon hours playing words with friends. We love to stimulate the mind. Prompt your fan base to play some fun word games. This will get them involved and improve both your edgerank and your Klout score. This Facebook post for Cheeses of Europe got them 93 comments, 112 likes, and 30 shares. Utilize social media to tell the story of the roots of your company 37. Talk about your company’s inception and roots

Customer service giant Nordstrom puts to use the Facebook timeline to highlight special events in their history such as their founding in Seattle in 1901. This humanizes the brand and strengthens their story and branding.  26. Try a simple “Like if…” post inspire your audience on social media 38. Share what inspires YOU (it’ll probably inspire your community as well). 

This post from Mashable was timed properly (on International Women’s day) and was meant to inspire. In just 1 hour it got 123 likes and 20+ shares. Try this out with your audience. Let them know what inspires you.   Looking for a new employee, post it to your social media pages 39. Advertise job openings

You know who would probably make your best employee? Your biggest fan. Don’t be shy about sharing job opportunities to your social media pages. Chances are that your fans will either respond to the inquiry or share it with friends and family who may be looking (and in turn increase your social media reach). Fish in Charleston has an amazing staff, some of which have come from their social media postings.

40. Re-purpose content from other social networks You can leverage holidays on social media to get more engagement 41. Celebrate public holidays

Public holidays are a great way to make your brand or business shine. You can post a simple celebratory statement, or tie the holiday into a promotion just like Sigma Beauty did. Just make sure that your website is working (so that your promos go well). A final note on this, not all holiday are for fun and promotions, be careful when dealing with holidays such as Memorial day as an insensitive post can cause much trouble for your brand. Interview someone for a social media post to gain their audience 42. Interview experts within your industry

Interviews are great content…and, since you’ve got someone else involved, you’ll have their audience at your beck and call. This is a fantastic way to increase reach and get brand new eyes on your brand or business. Check out Social Media Examiner. They do an excellent job at putting this in place.

43. Ask your audience for feedback You’ve got the perfect demographic group – your followers. If you ever need to get some feedback, ask your audience. This is great if you have a new product coming out, are making changes or updates to your product, or want to learn what your community is interested in. Social Media is a great place for you to conduct this kind of research. Select special products to showcase as products of the week 44. Showcase a product of the week In every industry, there are either loss leaders or profit makers that you can use to either get people into your location (or website) or to make cash. Plan ahead with your suppliers so that you can set up a “product of the week” schedule. Ask for their social media coordinator and make it a priority that since you will be showcasing their products that they need to help you push! Behind the scenes posts make community member feel special 45. Show behind-the-scenes at your workplace or event Ok, you may not be Slipknot, but your community will be thrilled to see your behind the scenes. This way they can build a connection with your team-staff and feel as if they have private access to your brand. 46. Provide “live updates” from events you attend

47. Turn Back Time

Throwback Thursday (#TBT) to show off your brand’s heritage or to start a conversation. Gillian Anderson sparks a little controversy & attention by bringing back the scandalous days behind her undergarments. Social media is the perfect way to share your achievements and special awards 48. Show off awards and achievements

What better place to share your achievements than social media. Los Altos de Eros consistently wins awards for being the best bnb in Central America. How are their fans going to hear about it? They tell them on all their social networks. Social media is the perfect place to promote live streaming 49.

Promote a live stream or webinar Live streaming has grown up. Apps like Meerkat and Periscope give you the opportunity to put a face to the brand in real time. Follow Kim Garst’s example by promoting live streaming and webinars all over social media. People love pictures and numbers, infographics make great social media content 50. Share infographics

People love numbers and pictures. Infographics make for great social media content. They are super shareable too. This food infographic board on Pinterest for FriendsEAT has over 1,000 followers!

51…or a snapshot a HUGE one   Sometimes it’s good to be bold. So take the most interesting part of an infographic & share that to social media. Think of it as a teaser to push your audience to click thru. It’s all about that call to action, right?

52. Share links to relevant and interesting content from others

Wines of France does this incredibly well on Twitter. They leverage educational content from influencers such as Wine Folly that resonate with their audience (wine aficionados, people who love French wines, and wine newbies) to both educate and entertain their audience. Leverage popular hashtags to get more traffic on social media 53. Integrate widely popular hashtags

Hashtags are like Social Media SEO. They help you get found. Cognac Maniacs does a great job of using a mix of popular hashtags (#cognac #imbibegram) with more targeted hashtags. This helps them be found by both targeted followers (Cognac aficionados), as well as people who like more general cocktails and nightlife. Cute works on social 54. Share something cute to make people go “aww”

Yup. Cute works. Just check out what Instagram account Goats of Anarchy has achieved by posting cute pictures of goats and other darling little critters. The account has over 180K Instagram followes and posts get thousands of likes at a time. Positive messages shared early in the morning can have a positive effect on your social media reach 55. Motivate fans with a start-of-the-day “pick me up”

Relevant posts work. Relevant positive posts that are timed properly work incredibly well. Take this post from Hoopla Marketing Now. It’s simple, easy to read, and was shared at start of day to inspire her community to enthusiastically meet their goals and challenges. It also garnered 80+ likes and a bunch of comments.

56. Ask your fans to get creative This type of call to action is sure to get you tons of visibility and engagement. You can run this on its own, or pair this up with a contest. Check out how successful the above post was not just by clicking the post and seeing the likes and comments, but by tracking the hashtag to see the fan generated content.

57. Give something away for free

People love freebies. You love emails. Craft a social media post where you give something away for free. When they click thru to your landing page ask for an email in order to send them the PDF of the e-book. This is just one idea. You can give away schwag, a coupon, the possibilities are endless.

Use memes to increase your organic reach 58. Share a trending meme

Memes are an incredibly easy way to increase your social media reach. They are by definition shareable. FriendsEAT does an incredible job sharing memes to social media. This keeps their organic reach high and their brand in front of their audience.

59. Offer a “pin for later” link Use artsy stuff to get attention on social media 60. Post something visual, artistic, and eye-catching Social media is visual, incredibly so. So if you’re running out of ideas, take a hint from one of the best social marketers out there, Oreo. All their posts are beautifully laid out and at times as artistic as this post which got almost 30,000 likes.

61. Ask fans how they are feeling This is a great way to increase engagement, build connections, and start conversations. 

62. Run a poll to gauge opinion

This one is a no brainer. Run a poll where your community just has to click a button or type a one word answer. It is a quick way to get engagement and they will want to come back and see the results.

Challenges are great pieces of Social Media content

63. Challenge your fans

When you think of challenges you may think these only work for weight loss brands and gyms, but NetCredit put challenges to use in a smart way on their Facebook page. Think about how you can challenge your community to get them to engage your brand.

64. Post something shocking

65. Share an exclusive coupon Ben and Jerry’s does better than just an exclusive coupon. They participate in local events and give away plenty of their delicious ice creams. If this perhaps is a bit too much for you, think about offering a coupon for free product for Facebook fans only. This way you can encourage people to follow your page.

 

66. Explain a process step-by-step 

People love visuals, and a step-by-step image is sure to garner you lots of eyeballs, shares and engagement. These visuals are so easily shareable that they are an absolute YES!

Anatomy of a Bahn Mi curtesy of @Hoangies

A photo posted by John E (@johnnopants) on

67. Use a diagram to explain something People love images, when you break something down into pieces that are easy to understand, it’s even better. Just check out this bahn mi diagram and how it makes you want one immediately. 

68. Promote your email newsletter

Besides creating a piece of content, this is just smart marketing. Social Media is rented land. Capturing emails is one of the most valuable things you can do on social media. So go ahead, don’t be shy about promoting your newsletter. It will allow you to remarket your fan base. Besides, this means they opted in – that they love you already, so you will have a better chance of having them convert to your desired action.

69. Share content created by your fans You can share content your fans created. Then you can take it a step further like Fear The Walking Dead did. They asked their fans to submit fan art to their website AND then promoted this on Social Media. This is genius. 70. Ask fans to share a share-worthy status 71. Share alternative uses (“hacks”) of your product What better way to get people to purchase more of your product than to give them more ways to use them. Check out how well Skippy capitalized on this method. They shared a very simple “hack” on how to make snack mix and got over 3,000 likes, 100+ comments, and 3.1k shares.

 

Like us on Facebook at: #thankyou #grateful #facebooklikes A photo posted by Socialite (@gosocialitenow) on

72. Remind fans to re-visit your Facebook page regularly

Cross-marketing works. So don’t be shy about asking your community on other networks to check out your Facebook page.

73. Post a “like for” or “share for” opinion poll

Have a great day, everybody! ? Inspired by @successmessenger ? . ? belongs to respective owner ?

A photo posted by SUCCESS • ALL-DAY & EVERYDAY (@24hoursuccess) on

74. Share some words of wisdom Posts that share wise words are quite popular on social media. They are shareable, easy to digest and result in tons of engagement. Just check out how many likes were generated by this very simple Instagram post. Tag a friend posts can increase your social media community 75. Ask fans to tag a friend People on social media tend to listen to call to actions. So, create a “tag a friend” post. Your community will tag friends who may like this type of content and you will end up with more fans and interactions. Manny’s Deli does a great job at this.

 

Who remembers doing this? Like & Comment #retrogaming #gameday #gameday #nintendo #nostalgia A photo posted by GamesYouLoved ❤️ (@gamesyouloved) on

76. Tap into the power of nostalgia Whenever you can remind someone of their childhood, you will win their hearts. So go ahead, think of something related to your brand or business that will bring up those warm and fuzzy memories. It is a good idea to showcase your team 77. Show the human faces behind your brand Love how Jamie Oliver’s brands tell the story of their people.   your community on social media wants to connect with the people behind the brand.    The people behind your brand will create a bond.   Check out just how personal this particular post got. This is social media done right. 78. Invite fans to experience with you Our favorite musical clown is amazing…and very well versed at Social Media. Just check out how welcoming this invite to his shows is. I’m down…how about you? True or False questions increase engagement 79. Ask a “true or false” question It’s always good to keep things simple. Think of a True or False as a call to action. People love to share their opinions. Just check out this example from China Glaze. It got 33 comments and 78 likes. Bet their organic reach on Facebook went through the roof! 80. Ask for input on product development You don’t need to hire a firm to get feedback. Ask your audience. They are passionate and want your product to be the best, so let them help you out.

81. Bring fans with you: show them your view

A behind the scenes look gives your fans access they would not otherwise have. Use this to your advantage for launches, events and more.

Event Photo galleries are great for getting attendees to share your content and to promote future events

82. Tell the story of an event with a gallery of photos

Maybe all your fans could not make an event, like the example above where the Champagne bureau shared pictures of a hyper local event to their fans throughout the world. This not only personalizes the brand, but also enhances the strength of the brand.

How to use branded images on social media 83. Use custom-built graphics to brand yourself

Branding is important. You want your audience to immediately know a post is  yours when they see it on social media. Elevate It Now does a fantastic job at creating a cohesive feel in all their social media posts.  How taking a selfie can help your business 84. Take a selfie

Nudity aside, selfies can be of your brand, business, or product.  These can get HUGE love on Facebook, Instagram and Twitter.   We had to go with the queen of all selfies, Kim Kardashian as our example. It shows you love what your doing, love the work, and have self pride. Even if your’re not Kimye, you can still benefit from a selfie or two.

85. Ask your community to do the same!  When you host events, make sure you instruct your community to #takeaselfie. It will increase brand awareness, give you plenty of content to share, and you will know these people are invested in your brand – these are the people you need to re-engage and build a relationship with. 

86. Tease your audience with a daily or weekly countdown

You’re probably super excited about your grand opening, or maybe it’s your latest product release…there’s got to be some news that you’re really excited about. You can infect your audience with this excitement with a daily countdown just like Krispy Kreme did for this event.

 

87. Ask Your Community to Take a Guess

People like games, and they like it when they get things right. Ask your fans to guess on certain things, share articles that ask them to guess. It’s interactive, it will increase engagement and click thru.

88. Share a customer testimonial It’s great to toot your own horn, but it’s even better when your customers love you so much they are willing to allow you to share a testimonial. Make sure to tag your customer on social media (and ask for permission first). Polcode executed this beautifully on twitter with a gorgeous image that included the customer’s photo. 89. Tease information behind a link (but don’t be too click-bait-y) it is a good idea to share updates to your website on social media 90. Announce website and branding updates and re-designs Updates like a new website, or new website features, or even a new app are all good content for Social Media. They are relevant and will probably get your community to click through and check out the changes. Nothing like converting social media fans into website clicks. Cartoons get good shares on social media91. Share a cartoon strip Cartoons are cute, the grab the eye, and often can be turned into a meme. Just make sure the cartoon fits your audience. This particular cartoon pinned by Terry Galpin got 146 repins and 23 likes. That’s an incredibly successful pin. why chats are a good social media strategy 92. Run a Twitter chat Hosting a Twitter chat is a great way to get social media content. It gets the community involved, raises your klout score and will in turn increase your visibility. Make sure to promote it ahead of time in order to get best results.

93. Categorize and brand your content by type

94. Something super-important to say? SHOUT ABOUT IT

95. Share your staff favorites Have your staff pick a favorite of the week. This worked at Blockbuster when it was the video king…and it works on Social Media still. It humanizes your brand and builds a relationship of trust between your social audience and your staff. 96. Liven up “boring” topics by pairing them with light-hearted stuff

97. When mistakes happen, just be honest

NBC made a simple mistake which turned a very serious news update into what could have been a HUGE social media gaffe. Instead of deleting the post, they simply owned up to it. Their reply “Correction: It was beards, not bears.” Sometimes, it is just better to be upfront and honest. Besides, this mistake definitely got them tons of reach and engagement, so the overall result from a PR point of view was good.

TGIF posts are effective on social media
98. Celebrate the start of the weekend with #TGIF!

This may seem like an odd TGIF post. It’s not for a bar, it’s for a location, the Currituck Outer Banks. But check out how darn effective it was. The write up was short – a simple TGIF. This post got 2k+ likes, 322 shares and tons of comments. It worked because it was on brand, let the imagination work and pulled at it’s community’s heartstrings.

Jack in the box
99. Share (or create) an animated GIF

Jack in the Box and Dennys kill it when it comes to Tumblr. They constantly post hilarious-non-sensical–wtf type gifs that resonnate with their quirky audience. While this type of gif may not suit your audience, there may be others that do. Go ahead, experiment and have fun.

 

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

To some, adding closed captions or transcriptions to Facebook videos may seem unnecessary, and hardly worth the effort, but there are several benefits that make it a great social media and SEO strategy. Closed captions allow viewers to watch videos in places where audio is unavailable, or in places such as a library or office. Adding transcriptions to videos is also good for your SEO, since transcripts allow search engines to index the full text of your audio or video content. Here are a list of reasons why you should take the time to Add Captions to Facebook Video as well as a how to below.

Another study revealed that YouTube videos with captions had 13.48% more views in the first two weeks and 7.32% more lifetime views, as compared to videos without captions.

And since Video transcriptions and captions enhance online learning, your video will attract more viewers because when you read and hear what you read at the same time, it helps you remember better. University of Wisconsin Extension found that 50% of Sustainable Management students used downloadable transcripts as study aids.

Closed captions also increase the quality of experience for viewers with foreign languages. According to Georgia Tech, captions helped ESL students (students who are looking to learn English as their second, third, or in some cases, fourth language) better understand videos, since they can read along while they listen. Watching videos with captions can also help children improve their literacy.

A study by Michigan State University concluded that “captions are beneficial because they result in greater depth of processing by focusing attention, reinforce the acquisition of vocabulary through multiple modalities, and allow learners to determine meaning through the unpacking of language chunks.”

How to Add Captions to Facebook Video

You can include captions with your video by uploading a SubRip (.srt) file with it. To add captions in other languages, you can edit your video and upload an additional SubRip file for each new language.

To add captions to a video as you upload it:

1) After you click Post, click Edit This Video.

2) Click Choose File to select a SubRip (.srt) file from your computer. You can add files in additional languages after you save the video.

3) Click Save.

Adding Captions in Other Languages

To add captions in additional languages:

1) Click your video to expand it.

2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu.

3) Click Choose File to upload an additional SubRip (.srt) file from your computer. You can also set a backup language that will caption your video if a viewer’s preferred language isn’t available.

4) Click Save.

5) Repeat steps 1-4 for each additional language you want to add.

How to remove a caption file from a video

Note: To turn captions on or off, click the CC icon at the bottom of your video player. To remove a SubRip caption file from a video you’ve uploaded:

1) Click your video to expand it

2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu

3) Click the x next to the file you want to remove

4) Click Save

How to Manage your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Today, Facebook has become the ultimate social media platform for brands and businesses to propel their name to new heights. There are billions of users present on Facebook, and this means a brand that makes use of this resource will virtually have the opportunity to connect with a large volume of potential consumers through an easy-to-use platform. Aside from having a Facebook page for your business, there are other Facebook features and options you can utilize to bring your brand forward. One of these is Facebook groups.

Facebook groups for business have been proven to reap positive results for any brand in any industry, which is why you should definitely create a group to further enrich your online consumers’ experience.

By the way, we have a Facebook group dedicated to social media, so if you want special insider tips, free audits, and more – join up!

How to Use Facebook Groups for Business

1. Retain Loyal Fans of the Brand – During your run as a business, you will gain a few customers who will be much more dedicated to your brand than many others. You call these individuals brand advocates. These people are the ones who will continue to patronize your products and services no matter what and so you owe it to them to give the same positive treatment they offer you. Your Facebook group can be used to indulge your fans by giving them special offers, discounts, and promotions available only to those who are a part of this exclusive group. Not only will this make your past customers feel like you truly care about their satisfaction, but it will also give new prospects a reason to patronize your brand.

2. Offer Support to Those Who Need It – Some products and services might not always be that easy to understand, and when your consumers experience difficulties with their purchase, the only person they will approach for solutions is you. Facebook groups for business can be used to help clients in need of support or assistance and can also be a method for you to receive complaints, suggestions, and comments on the quality of your products and services. This interaction will provide the opportunity for you to fine-tune your goods and to address client concerns without sacrificing your reputation.

3. Expand Your Consumer Base – If your brand grows big enough to reach other parts of the globe, you should expect that your consumer base won’t be the same, neat, consistent blend of people you originally set out to reach. There are lots of cultural barriers that could hinder your clients abroad from truly appreciating your products and services. A Facebook group will allow you to address customers who speak other languages and thus give you the opportunity to further expand your brand. Click here for a more in depth look into how to find and acquire customers with your Facebook group.

4. Grow Your Organic Reach –  When you create your Facebook group, there are multiple places you can drop your website link. For example, the group description. People who join your group will most likely want to learn more about it and click through to your website. You can also create a pinned post, this post should tell members a bit about the group mission as well as your business and include your link. There are more ways you can increase your organic reach within a Facebook group. We’ve created  a detailed post on this…just click the link above to learn more.

5. Conduct Market Research – If you have a new product or service coming out, Facebook groups are a great place to get feedback. Create a simple poll or an open ended question. All these things are awesome. Just remember that you need to keep your group active.

6. Respond to questions – Anytime you see a question in an online group in which your product could be the answer or solution, make sure your dedicated fan group responds. Additionally, respond to questions and comments as rapidly as possible.

7. Comprise a group list – Becoming involved with too many groups can be a very time consuming task. Compose a list of 5-10 groups you value and spend your time with those instead of spreading yourself too thin. Be sure to properly budget your time so you can comment, like and interact with your chosen groups.

8. Feedback and Promotion – A Facebook group is a great way to promote an event or to obtain feedback on future product features or customer service issues.

9. Offer Tips – Provide tips and shortcuts on a regular basis and offer support. You can also solicit your dedicated fan group to volunteer any creative strategies and ideas they have been exposed to. Also encourage group members to discuss any current events or news related to social media.

How to Manage Your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Whether you’re a start-up business looking to get a bigger client base or an established brand seeking new potential consumers, you can greatly benefit from the use of a Facebook group. What makes it easier to get clients from Facebook groups is that it allows a great deal of information sharing which prospects generally appreciate. Someone who has yet to experience or avail of your products or services would like to get a bigger picture of what exactly it is you offer.

Facebook groups are also not privy to the Facebook algorithm, so anything published on a Facebook group will reach all its members. That’s powerful. By joining (or creating) a Facebook group where your prospects are present, you can give the necessary information to guide them towards making a purchase and ensure customer retention.

10 Tips on How to Get Clients from Facebook Groups

1. Understand Your Target Market – As with any other marketing strategy, it’s important to first understand who you’re catering to. If you fail to identify the people who are likely to avail of your products or services, you might end up wasting your time interacting with individuals towards a dead end. If you want to get clients from Facebook groups, you should target your effort at prospects who will allow you the opportunity to reap positive results. Basically, make sure you join the Facebook groups your potential clients will frequent.

2. Identify Where Your Market Is – Facebook is a big place – make sure you locate the right groups that your market can be found in. If you’re trying to sell products that are aimed at stay-at-home mothers, would you join groups that are predominantly made up of young professionals? Find out where your target market typically dwells and make sure you join only the groups significant to your cause. There are tons of different Facebook groups..want a few examples? Check out the list below:

3. Be Consistent – What’s the point of joining a Facebook group only to sit in the background and watch all the interaction go down without you? The entire purpose of being part of a group is to share information and join in on conversation. Make sure you respond to pertinent posts with relevant details and engage in meaningful conversations with those you have identified as prospects. If the group is your own, make sure that you post at least once daily and that you are prepared to engage that amazing community you’re building.

4. Give Out Free Calls and Incentives – Who doesn’t love a freebie? When you offer your prospects free calls or incentives, you don’t only give them the chance to understand your brand, you also improve your reliability and trustworthiness. Something as simple as communicating with your client and discussing their current problems can give you the opportunity to establish a sturdy relationship and learn more about how you can improve what you offer.

5. Provide a Good Offer – Once you’ve got a few potential clients, it would be a smart idea for you to provide them an offer. Facebook exclusives for example are a great idea for those who want to urge their Facebook contacts towards making a purchase. You can even choose to bundle some products and services together to make your offer even more appealing. This works great on groups you own. If you want to offer perks in someone else’s group – make sure to contact the admins first and ask for permission. It is always good to have an admin’s blessings before you post something of this sort.

6. Customer Service – If it’s your group, providing customer service within the Facebook Group is a great incentive for acquiring potential customers, since more often than not, a great number of customers are more inclined to ask product or service related question in Facebook Group. When questions are rapidly answered, the word gets around.

7. Don’t Aggressively Promote – Don’t promote your content with other members. Focus on building relationships by being helpful, and by asking and answering questions. Provide free advice to other members.

8. Urge Those on Email List to Join Group – If you’ve created a group, encourage people on your email list to join your Facebook Group which can be a potential source for new customers.

9. Heightened Website or Blog Traffic – Sharing content with the members of your Facebook Group can direct more traffic to your website or blog, increasing the chance of a future sale.

10. Be on the Lookout – If you’re a member of another group, keep your eyes open for people interested in a product or service your company provides, write a comment and then leave your web address and email.

****A HUGE NOTE: Groups have rules. Make sure that you read group rules prior to creating content and engaging. The last thing you want to do is to slight the admins and get kicked out of the group…so keep these in mind at all times.

We’ve just recently started a Socialdraft group. Our goal there is to help you (and to help one another) with our social media marketing goals. Wanna join? Drop by.