facebook

Why a Facebook Group is good for your business

Why You Need to Start a Facebook Group for Your Business

It’s no longer practical for businesses to overlook the importance of being present online. The vast majority of the world’s population uses the internet to find products and services that suit their needs and preferences. If you fail to be available to your market when they look for you, you’re practically giving up to your …

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A list of Facebook hashtags

Facebook Hashtags

Social marketers are constantly discussing Facebook…even on other social networks such as Instagram (which happens to be owned by Facebook). You may have heard that Instagram will be implementing a Facebook-like algorithm. This means that you need to be smarter about how you post and that includes using hashtags the right way. It takes more …

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You can increase the organic reach with Facebook groups

How To Increase Organic Reach With Facebook Groups

Since organic reach on Facebook has declined to ridiculously low levels, many businesses have abandoned any serious attempt at marketing on the platform. But Facebook still has hundreds of millions of users, and last year Facebook reported having over 1 billion active users in a single day. Considering this, it may be worth getting more …

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Which Provides The Best Results on Facebook: Links Versus Photo?

Which Provides The Best Results on Facebook: Links Versus Photo?

With posts on Facebook reaching fewer and fewer users, everyone is striving to find ways to expand their reach. Posting photos is one way to drive engagement on Facebook pages. And some marketers believe using multiple images in a Facebook post may increase Reach even further. However, according to Buffer’s Kevan Lee, when sharing content …

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Do Multi-Image Facebook Posts Really Increase Reach?

Do Multi-Image Facebook Posts Really Increase Reach?

Most businesses using Facebook on a regular basis to promote their company know by now that posts on Facebook continue to reach fewer and fewer users. With Facebook’s organic reach rapidly in decline, some experts claim it will eventually plunge to virtually nothing. This realization has driven marketers to devise experimentally creative ways to reach …

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facebook Insights Guide

Complete Glossary of Terms For Facebook Insights

In order for business owners to successfully market their goods and services on the Internet, they need to understand the social media landscape, along with all the associated esoteric terms. For example, there are dozens of Facebook metrics, but even the most popularly used metrics are largely misunderstood because they don’t mean what people think …

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Facebook ads for businesses

4 Tips On Cutting Facebook Ad Costs and Boosting Engagement

For businesses that advertise on Facebook, it’s important to be able to determine the number of paid versus organic activities on your page in order to accurately measure organic growth. And since organic growth reveals successful tactics for building your audience, it can also be used to calculate your Facebook advertising budget. According to Facebook, …

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How to beat facebook's algoritm and increase your reach

How to Outmaneuver Facebook’s Algorithm And Ramp Up Your Reach

Based on information gleaned from News Feed optimization service Edgerank, the Facebook algorithm that decides which stories appear in each user’s newsfeed, of 50,000 posts by 1,000 Pages, organic reach per fan has steadily declined as shown below: Feb 2012 = 16% Sept 2013 = 12.60% Nov 2013 = 10.15% Dec 2013 = 7.83% Mar …

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Hyper Local Ads by Facebook

Facebook Creates “Hyper-Local Ads” For Local Businesses

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service. With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within …

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Facebook's acquisition of Whatsapp

Why Facebook Acquired WhatsApp For $19 Billion

WhatsApp is an instant messaging subscription service for smartphones and selected feature phones that uses the internet for communication. In addition to text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features. WhatsApp is supported on most Android, BlackBerry, iPhone, and Nokia smartphones. …

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How to verify Facebook page

Verify Facebook Fan Page With 3 Simple Steps

Some well-known public figures and Pages with large followings such as celebrities, journalists, government officials, popular brands, and businesses, are verified by Facebook for authenticity which is signified by a blue badge next to a verified profile or Page’s name. Today we’ll discuss the process on how to Verify Your Facebook Page. Verify Facebook Fan Page …

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