Facebook ads

An easy to follow tutorial on how to create Instagram ads

Step by Step Guide on How to Create Instagram Ads

Instagram ads are a relatively new way to gain an audience online. As you probably already know, Instagram is a platform where users may post videos and photos and look at the videos and photos of others. Photos and videos may be captioned and others may “like”, comment on and share preferred content. Content may …

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facebook Insights Guide

Complete Glossary of Terms For Facebook Insights

In order for business owners to successfully market their goods and services on the Internet, they need to understand the social media landscape, along with all the associated esoteric terms. For example, there are dozens of Facebook metrics, but even the most popularly used metrics are largely misunderstood because they don’t mean what people think …

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Facebook ads for businesses

4 Tips On Cutting Facebook Ad Costs and Boosting Engagement

For businesses that advertise on Facebook, it’s important to be able to determine the number of paid versus organic activities on your page in order to accurately measure organic growth. And since organic growth reveals successful tactics for building your audience, it can also be used to calculate your Facebook advertising budget. According to Facebook, …

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Hyper Local Ads by Facebook

Facebook Creates “Hyper-Local Ads” For Local Businesses

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service. With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within …

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Facebook Atlas How To

Facebook Atlas To Challenge Google’s Ad Dominance

Many advertisers target and track the performance of online ads with cookies, a short line of text that a web site puts on your computer’s hard drive when you access the web site. But marketers and advertisers complain that cookies are inaccurate, unreliable and don’t function properly on smartphones and tablets. Enter Atlas. Atlas, Facebook’s …

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Facebook News Feed Algorithm

What Small Businesses Should Know About How the Facebook News Feed Algorithm Works

Near the beginning of this year, Facebook’s organic reach declined 49 percent from peak levels in October 2013. And for large pages with more than 500,000 Likes, organic reach hit 2 percent. According to News Feed optimization service Edgerank Checker of 50,000 posts by 1,000 Pages shows organic reach per fan (median) has steadily declined: …

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