Tag Results

For businesses that advertise on Facebook, it’s important to be able to determine the number of paid versus organic activities on your page in order to accurately measure organic growth. And since organic growth reveals successful tactics for building your audience, it can also be used to calculate your Facebook advertising budget.

According to Facebook, if someone views an ad for your Page and likes your Page several hours later, it’ll be counted as a paid like because it occurs within one day of viewing your ad. If someone clicks your ad and likes your Page several days later, it’ll be counted as a paid like because it occurs within 28 days of clicking your ad.

Some marketers urge brands to create new ad campaigns in order not to get overcharged for ads by Facebook.

Calculating Paid and Organic Likes

Paid and Organic Likes are broken down within Facebook Insight’s Like Sources which can be viewed within the Insights Tool, or the Insights data export, where the number of unique people that liked your page is listed by location.

There are three components of Paid Likes found within Like Sources: ads, mobile ads, and sponsored stories. The sum of these three components represent the total number of Paid Likes for your page. Organic Likes, page Likes that cannot be attributed to Facebook advertising, are calculated by subtracting Paid Likes from Total Likes.




Simply Measured’s Nate Smitha points out that the challenge of measuring paid ads and forecasting performance isn’t limited to Facebook Likes. Paid advertising also affects Engagement, Reach and Impressions.

To analyze Organic Likes further, try using SocialDraft.

Use Socialdraft to analyze Organic Likes on Facebook

Free Lunch is Over

Christopher Penn notes: “Facebook has made it abundantly clear that the free lunch of unpaid social media marketing using their service has come to an end; this ‘strategy pivot’ is punishing brand Pages repeatedly until they pay to reach their audiences.”

4 Tips to Maintain Low Cost Engagement

4 Tips On Cutting Facebook Ad Costs and Boosting Engagement

Penn has provided 4 tips to help maintain engagement and mitigate the cost of Facebook ads.

First, stop chasing Likes. Every 2 Likes you get is essentially a penny more you have to pay per post. Let people Like your page if they truly do like your brand, but stop asking them for Likes, and certainly stop paying Facebook for more Likes unless you’re prepared to pay again to advertise to that audience…every Facebook Like will cost you $1.82 in Promoted Post payments (at one sponsored post a day) to ensure that your new Like can consistently see what you’re publishing.

Second, you don’t have to necessarily pay to promote every single post. If you can’t afford to sponsor a post a day, consider sponsoring one every couple of days, paying only for the posts that are likely to generate the down-funnel activities you are trying to achieve. For example, you may not want to pay to promote a daily blog post, but you might want to invest in a post promoting an eBook or app download.

Third, supplement your Facebook marketing with other forms of digital marketing. Put a roundup of your blog posts in your weekly email newsletter. Share your best stuff on other social networks to ensure that it gets seen. Hop on new networks as you have time and resources to do so; newer networks are focused on audience building rather than immediate monetization.

Fourth, make some room in your marketing budget for Facebook if it’s still important to you. The bottom line is that the free ride is over on Facebook. If you want to play, you have to pay, so allocate budget accordingly. If you use our calculator, you’ll see what Facebook expects you to pay per day for the rest of this year.

The surest sign that social media has achieved maturity is that the free ride has come to an end. Expect more social networks to follow Facebook’s path. If you’ve been overly reliant on Facebook for your business, it’s urgent that you diversify as quickly as possible to other networks and other digital marketing tools that will help you save money – like Socialdraft.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service.

With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within a specific distance of their store.

Local awareness ads are supposed to be more cost-effective than traditional advertising channels like newspaper, and offer more precise targeting and greater reach. Facebook suggests that when it comes to driving in-store sales, advertisers claim an ad’s reach is far more important than the engagement it receives.

Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. After business owners select an address, or one from their Facebook Page, along with choosing a radius, gender, and age range, they can add a photo and message, and Facebook routes these ads to people in the vicinity.

local-ads

Advertisers can even select to include directions in their ad via a button that will launch a map app in a user’s phone. You can also choose the people on the basis of age, sex and profession.




Around 1 billion mobile users give Facebook access to their location, and desktop users volunteer their current city or can be located by IP address. Facebook even has real-time location on some users in the US thanks to its recently launched ambient proximity feature Nearby Friends.

As TechCrunch notes, imagine walking down the block scrolling your News Feed and getting an ad for a bar or clothing ship just a few hundred feet away. “Those ads probably wouldn’t be that effective if targeted to the entire city. But by reaching people within a mile of the business, Facebook may be able to drive foot traffic that leads to real sales.”

Privacy

Facebook insists that advertisers select locations, not specific individuals, for local awareness ads. Facebook does not tell advertisers which specific people are in any audience and, as with our other advertising products, all audiences must meet a minimum required size. People have control over the recent location information they share with Facebook and will only see ads based on their recent location if location services are enabled on their phone.

Getting Started

1. To get started, head to the Ads Create tool and select “Local Awareness”. Then select the Page of the business you want to promote. (Advanced advertisers can also access this feature in the API.)

2. Next, enter your business’s address (if it’s already provided on your Page, the address automatically populates), and the radius around which you want to advertise (for instance, an area covering 1 mile around your business). A map will show you the area covered by your ad. Our system uses all this information to create an audience for the ad that includes people who live nearby or were recently near your business.

3. Then choose the age and gender of your audience and set a budget and duration for your ad. Based on your settings, we’ll show how many people you can expect to reach each day your ad runs.

4. Last, enter the imagery and text for your ad. For example, if you’re promoting a daily special at your restaurant, you might want to choose a picture of the dish along with some text enticing people to come in and try it. You can also add a call-to-action button for your ad — “Get Directions” (to help people find your store) or “Like Page”.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.