Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 across all business pages. Those numbers may still be ok if you have a page with a large following (and an advertising budget to boost those numbers), but if you are a small to medium business or a growing brand, a small percentage of a small number may not merit the effort of keeping up a Facebook page. However, smart brands – big and small – can still maximize their reach from Facebook marketing efforts. One way to achieve better results is to figure out your best Facebook posting times…and to beware of myths and reality.
The Best Time to Post to Facebook – Myths and Reality
We are all obsessed on how to make posts go viral. Marketers are obsessed with figuring out the best time to post on Facebook. Theories and data abound when it comes to making that determination. For example, according to data compiled by SurePayroll and Ghergich & Co., the best time to post on Facebook is between 1-4 pm, which (according to their research) results in the highest average click-through rate. On weekends, they suggest posting before 8 am and after 8 pm to get optimal results.
For brands seeking posts that get the most engagement possible, data from Adobe’s Digital Index team suggests that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages. Their data also suggests that posts perform the worst on Sundays. While Adobe mostly tracks social activity for extremely large businesses, including two-thirds of the top 50 companies in the Fortune 500, some believe the findings are relevant to most of the marketing community.
About one-fourth of all video plays for Pages occur on Fridays, according to Adobe’s data. The auto-play feature has helped the engagement rate for videos rise from 2.4 percent to 3 percent over the last year. Text posts continue to decline in effectiveness, with images currently being the most effective posts, with a 4.4 percent engagement rate.
The “Best Time to Post” Myth
What’s our consensus? There is no “one” best time to post to Facebook. Many reports out there are flawed. First, data collected is collected across industries, across the globe, and across time zones. This means that the data found by these studies will probably not work for your brand or business.
Many reports also base their findings on when Facebook users are online. While in theory this would get the most engagement – it also means there is more competition for eyeballs, clicks, shares, and comments. If you post when all other brands are posting (and advertising), you may have a harder time competing with the algorithm.
Instead – Find Out YOUR Best Time to Post To Facebook
Checking to see when your fans are online is a good starting point to figuring out when you will get the most Facebok engagement. We suggest a/b testing to find out when your brand will get the most engagement from your desired audience.
- Begin by testing peak times, then switch things up and post right before those peak times happen.
- Test posting at non-peak times
Then measure your results to see when your brand gets the most out of posting. It could be that your amazing content will fare best at peak times…but maybe your winning combination will be to post that amazing content when there is less competition for eyeballs. Basically, if there is less content in the newsfeed, there is a chance that your audience will see it.
Analytics Are the Key
The only true way for you to find the best time to post to Facebook is to look at Facebook page insights and to conduct tests over and over. Once you start to see a pattern, then you can begin to use this data to schedule your posts on a social media scheduling tool like Socialdraft.
When you begin testing, keep the following demographics in mind:
When analyzing the data, look at more than just posting time. Did you post a video that got a ton of engagement? That could be because Facebook favors video content. Is your audience clicking on articles that are a touch more click-baity? Replicate this and see if a pattern emerges.
How to Manage & Grow Your Social Media Accounts
Once you’ve done the work to figure out what your best posting times are and what types of content your audience responds to, you’ll need an all-in-one tool for Social Media management. That’s Socialdraft. With Socialdraft you can:
- Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Pinterest and Instagram
- Have different people create content
- Give those people different permissions
- Give clients access to view their calendars and leave notes for you and your team
- Pull reports
- Schedule content in bulk via CSV
- Schedule reposts from Instagram to all other connected social networks
- Engage your audience
- And tons more…
If you’re curious about how Socialdraft works, take us for a risk-free trial.
Know what makes me cringe more than anything? When someone asks if they should buy fake Facebook fans. You’d think by this day and age people would have learned. The worst is when a brand new social media manager picks up a client to find that there are 50,000 fans who “are” all gorgeous blondes named Misty but live in Pakistan. Fake Facebook fans weaken the integrity of your brand AND harm your business. Fake Facebook fans don’t contribute to higher engagement, so Facebook punishes pages with a lowered organic reach. If you find yourself in the position where you will be removing unwanted fake Facebook fans, make yourself a tea and read on. This piece will make your job a whole lot easier.
3 Tips for Removing Unwanted Fake Facebook Fans
Facebook is constantly updating their news feed algorithm to reward pages that get higher engagement. The latest update rewards those pages where people engage in conversation with each other on posts. Pages that create content that encourages this type of engagement will end up with greater visibility in the news feed. The updated algorithm also punishes pages that contain limited fan engagement, poor content, and like baiting with a loss in news feed positioning. That means if you are a business or social media manager who is marketing a page with fake Facebook fans, you need to get on a clean-up mission asap. Let’s get down and dirty:
Decide if it’s Worth the Effort
Ultimately, you want to remove fake Facebook fans and avoid the Facebook slap. You have a few choices:
- Remove the fake accounts
- Transfer your brand to a new Facebook page
- Ignore the fake accounts.
Depending on the number of fans you have, finding and removing fakes can be a long, tedious task; especially if you have thousands upon thousands of fans.
A good rule to follow is if your page is performing well and your posts are appearing in the news feed, there’s no need to stress about the fake fans right. If you have 50,000 fans and only a small percentage is fake, you can probably ignore them.
However, if you have noticed poor reach and limited engagement, you gotta make a change. Whether you have 50 fans or 50,000, you need to find, remove, and ban the fake users.
Find, Remove & Ban Fake Facebook Fans
Go to your Facebook page, then:
Settings > People & Other Pages
Then inspect fans that look suspect (have no profile picture or are incredibly beautiful). Once you click through, if they have little engagement or seem to be posting merely spammy things, they’re most likely not real Facebook fans.
This is where things get tedious. Check the box next to the person’s name. Then check on the gear icon, then either “Remove from Page Likes” or “Ban from Page”.
Future Proof your Facebook Page
Once you’ve removed the fake Facebook fans, you’ll want to prevent this from happening again. Begin by setting restrictions on certain countries that are known for fake followers such as Pakistan, Bangladesh, and the Philippines. This is something you should absolutely do if you are a local business. Play with age restrictions as well.
How to Manage your Facebook Pages & Groups
Once you’ve done all that cleanup, you’ll need to work on a new strategy to get your real Facebook fans engaged and talking. For that, you’ll need a great tool. Socialdraft is an all-in-one social media tool for teams. With Socialdraft, you can:
With Socialdraft you can do tons on Instagram such as:
- Schedule posts to Facebook business pages & groups
- Schedule posts to Twitter & Instagram accounts, Pinterest boards, and LinkedIn business pages
- Set up team members with different permissions
- Pull reports
- Keep an eye on your online reputation
- And much more
If you’re ready to take us for a spin, click here.
You’ve been working hard, scheduling your Facebook posts daily using Socialdraft and your page has been growing. Now you want to see who the fans of your Facebook page are. This quick tutorial will show you how to see fans of your Facebook page.
HOW TO SEE FANS OF YOUR FACEBOOK PAGE – DESKTOP
- Log into Facebook with an account that is admin of the fan page
- Go to that page
- Click on Settings (it’s on the top right-hand corner)
- Click on People and Other Pages
When the page loads, it will show you the people who like the page. From this area, you can click on the arrow to select other fields including:
- People who follow this page
- Pages that like this page
- Banned people and pages
From here, you can click thru to their profiles and do a little digging to connect with them in other networks. It’s a great tool if you have the time.
HOW TO SEE SEE FANS OF YOUR FACEBOOK PAGE – MOBILE
You can also see the people who liked your page on mobile. The above video shows the step by step process to see who liked your Facebook fan page.
- Log onto the Facebook App as an admin of the page
- Go to the Page
- Click the three dots in the top right-hand corner
- Click “Edit Settings”
- Click “People and Other Pages”
- Click “People Who Like This Page”
From here, you can click on individual fans to learn more about them.
Want to learn more cool tricks for your social media marketing? Join the Socialdraft Social Media Facebook group. It’s a place for those who market their business online can ask questions, get help, and share successes. Request an invite here.
Most businesses using Facebook on a regular basis to promote their company know by now that posts on Facebook continue to reach fewer and fewer users. With Facebook’s organic reach rapidly in decline, some experts claim it will eventually plunge to virtually nothing.
This realization has driven marketers to devise experimentally creative ways to reach more users. Most savvy marketers know that photos drive engagement on Facebook pages. According to Social Bakers, 87% of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4% of interactions. Facebook pages embrace photos as posts, and 75% of page updates are photos.
Okay, So How About a Facebook Post With Multiple Images?
Early this year, Jon Loomer, one of our favorite marketing consultants, claimed it was possible that using multiple images in a Facebook post may increase Reach.
Loomer explained he had received information from various vendors that if you create a post with multiple images, you will reach far more users than with a typical image share — not a photo album, but a standard text share with added images.
In the example Loomer provides, this is done within the “Status” area of the publisher by typing your message and then clicking the camera icon to add multiple images from your desktop.
The key, says Loomer, is for the images to look presentable when uploaded together. “If you post two or three images, all will be presented side-by-side within the News Feed, on your Timeline and within the permalink.”
Loomer cites several people who provided him with successful illustrations. One was from Patrick Cuttica of SocialKaty.
Patrick provided the examples below:
* Home decor brand page with 5k-10k fans saw 262% increase over average Reach of five prior single image posts
* E-Commerce apparel brand page in 20k-40k fan range saw 280% increase in average organic reach over five prior single page posts
Patrick highlighted a couple of more important points: The decor page saw a 989 % increase in post clicks while the apparel page saw 870%. In each case, this happened even though fewer stories were generated.
Here are a few more success stories people shared with Loomer:
From Michelle Goulevitch:
“If you post 2 images instead of 3 its a better look in the news feed. Not only is reach up on these types of posts, but my engagement is up too (yay!).”
From Dennis Meador:
“Yes I post 3-4 pics at a time and get 2-3 times the reach even with same likes/comments.”
From Jose Mathias:
“Have seen that actually, with a page of 4,200+ likes. Multiple images reach like 3000 while text 2000 and links around 900-1000.”
From Bridget Cleary:
“We’ve found the same, by posting multiple images the reach seems to have improved.”
Loomer suggests thinking of this multiple image concept in terms of utility: Do you think that sharing multiple images in this way will provide value? Is it something you think your fans will respond to?
Quick Tip: In Loomer’s own test, he only used square images that were 1200×1200 pixels. Facebook appeared to crop out the outer 5px or so, but kept each image square.
“I plan on experimenting with it. I recommend you do the same. But when you do, make sure you look beyond the metric of Reach. Does it lead to more engagement? More stories? More website traffic? More sales?”
How to Manage & Grow Your Social Media Accounts
Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:
Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.