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If you are a marketer and you’re not a fan of Facebook groups, you’re missing out. Facebook groups are not currently affected by the Facebook algorithm, they are curated by you and allow you to actively engage an audience that converts. In short, Facebook groups are a great way to get clients AND since you can schedule to and engage on Facebook groups with Socialdraft, it makes sense that you should be actively using this feature. It makes even more sense now that Facebook has released new features for groups.

Facebook Group Admin Tools

Easy Way to Welcome New Members

Before, when you welcomed new members to your group, you had to manually write the post, then go to the member’s area to find out who the new users were, and then tag them in the post. This could get tedious. There is now a new Welcome Posts feature that automatically tags new members and speeds up the process.

Facebook group badges give you quick info on users

Facebook Group Badges

These badges make it easy for you to identify group admins, mods, and new members.




More Info on Current Members

Now, if you click on someone’s name in a group, you will get quick info on that person (only items that are publicly available). This includes:

  • Length of membership
  • Mutual friends
  • Events in common

You will also be able to click-to-view their profile and then message them or add them as a friend from there.

Group Insights

There is also a new tool to get insights on when to schedule posts to get the most engagement according to past performance.

Policing Tools

Sometimes posts can get out of control and members can misbehave. You can now turn off commenting per member on a post – instead of having to lock the entire posts’ comments.

You can also remove a member who is a part of multiple groups you manage with one click.

***Potential Member Questions

This is not a new feature, it came out earlier in 2017, but it is one of the best tools for groups out there. Facebook allows you to set three questions to ask people who want to join your group. It’s a great way to vet the people who want to join the group and to see if they will abide by group rules (if they don’t answer, they most likely won’t).

If you have questions on how to market a group on Facebook, join our Facebook Group for Social Media Managers. It’s a safe place to ask questions, get support, brainstorm, and meet like-minded people. Looking forward to seeing you there.

One Social Media power tool most people don’t consider is Facebook Groups. Facebook groups are a fantastic way to get more traffic to your blog, to network with others in your industry, and to get more clients. If you are a social or digital marketer who is not currently utilizing Facebook groups, you’re missing out. This will be your complete guide to Facebook Groups. We’ll discuss how to find the right groups for your business, how to properly engage, and how to create, grow and manage your own group.

A Complete Guide to Facebook Groups

The good news is that there are a ton of Facebook Groups created daily for every industry. Just to give you a few examples:

As you can see groups are as varied as they come. You have two choices when it comes to Facebook groups, you can join an existing community or you can create and grow your own. Joining a group is a great idea because someone has already done the work for you. They have grown a community of people who are interested in your business and put them all in one place so you can engage.

Finding and Joining Facebook Groups

  1. Enter the search term into the Facebook search bar
  2. When the page refreshes click on “Groups” on the top Navigation Bar.
  3. Scroll to see all the available groups
  4. When you see a group that interests you, open the group.
  5. Inspect the number of followers, people who are in the group, the description to see if this is a Facebook group that will be of value to you.
  6. Read the description & the rules so you understand how the group works
  7. If you want to join the group, click “Join Group”
  8. depending on the privacy of group, you may be accepted immediately or you’ll have to wait for admin approval.

Tips to Properly Engage in Facebook Groups

Don’t expect to just hop on a group and start linking out to your content, asking for follows, and shilling your brand. This is not how it is done. Follow the rules of engagement for Facebook Groups below and you’ll be a-OK:




  1. Read the Rules: Each group has its own rules. If you unwittingly violate a rule, you may get kicked out. Worst than that, you will leave a bad taste in everyone’s mouth. So make sure to read the rules and play nice.
  2. Introduce Yourself: When you are first accepted, make sure to introduce yourself to the group. Give your name, what your purpose is, and how you can be of help to the other members of the group.
  3. Be Conservative in Posting: Don’t spam the page by posting all day. Leave a post only if it is of service to the community.
  4. Contribute: If you see someone asking for help and you have the answer, help.
  5. Check Notifications: This way you can always know if there is a conversation you should take part in.
  6. Engage the Admins: The admins need to be your friends, so make sure to engage them in conversation and congratulate them when appropriate.

Benefits of Creating a Facebook Group

While I mentioned that you can join groups, there are issues. The group does not belong to you. This means you need to live by their rules. Most groups have a no self-promotion rule and no spam rules. This means that you are at their mercy and must play nice (we’ll discuss how you need to behave in groups later). If you create your own group you will reap many benefits including:

  • Decide who gets in (vet your audience)
  • Decide what kind of content your community shares
  • Get visibility for your brand
  • Build bonds with your community (humanize your brand)
  • Share your content
  • Create an army of brand advocates
  • Set the privacy of the group

How to Create a Facebook Group

  1. Click on “Add Group” on your Facebook home page (left side nav bar)
  2. When the modal box comes up, name your group (more in depth tips below)
    1. Keep it simple
    2. Think about how people would find this group and include those terms
  3. Add a members or two
  4. Choose your group’s privacy
    1. Public: Anyone can join or be added or invited by a member. It’s the easiest way to grow, but you’ll have to do a lot of cleanup and vetting
    2. Closed: Anyone can ask to join or be added or invited by a member. This is our favorite, it gives your group a feeling of exclusivity and gives you more control.
    3. Secret: To join, you must be added or invited by a member
  5. Add to Favorites so it is easy to find
  6. Click create
  7. Choose an appropriate Icon

How to Choose A Name For Your Facebook Group

Think SEO: The name of your Facebook group is super important. Ideally, you need to think SEO so it can be easily found by your target members. This means using keywords. For example, if your group promotes painting instruction, you’d want to think “Painting Tutorials”, “Painting Instruction”, Painting for Beginners”.

Keep it Short and Sweet: A long name is harder to remember and harder to find. Keep your Facebook group’s name to 2-5 words max.

How to Manage your Facebook Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Facebook groups are awesome. Why? They are mini (sometimes huge) communities of like minded people. These groups can be made for anything imaginable. I absolutely love Facebook groups for business. They are great places to meet people in your industry, to network, and to get help when needed. They are also incredible places for you to market yourself, your services, and your business. Facebook groups are not affected by the Facebook algorithm. When you post something to your Facebook group, all its members will see it. People who join your group area already vetted, they are interested in what you have to say.  We’re big fans of Facebook groups and think you will be too, so we put together a list of Facebook groups by Industry so that you can join them and reap the benefits of a beautiful community. And if you are looking for a dedicated group of Social and Digital marketers, check out the Socialdraft Facebook group. It’s a place where you can get answers about social media when you need them.

List of Facebook Groups by Industry

AFFILIATE MARKETING

BUSINESS FOR WOMEN

BUSINESS & FREELANCING

BLOGGERS

ENTREPRENEURSHIP

IMAGE HELP

INSTAGRAM

SOCIAL MEDIA

WEB DESIGN & DEVS

 

How to Manage Your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Today, Facebook has become the ultimate social media platform for brands and businesses to propel their name to new heights. There are billions of users present on Facebook, and this means a brand that makes use of this resource will virtually have the opportunity to connect with a large volume of potential consumers through an easy-to-use platform. Aside from having a Facebook page for your business, there are other Facebook features and options you can utilize to bring your brand forward. One of these is Facebook groups.

Facebook groups for business have been proven to reap positive results for any brand in any industry, which is why you should definitely create a group to further enrich your online consumers’ experience.

By the way, we have a Facebook group dedicated to social media, so if you want special insider tips, free audits, and more – join up!

How to Use Facebook Groups for Business

1. Retain Loyal Fans of the Brand – During your run as a business, you will gain a few customers who will be much more dedicated to your brand than many others. You call these individuals brand advocates. These people are the ones who will continue to patronize your products and services no matter what and so you owe it to them to give the same positive treatment they offer you. Your Facebook group can be used to indulge your fans by giving them special offers, discounts, and promotions available only to those who are a part of this exclusive group. Not only will this make your past customers feel like you truly care about their satisfaction, but it will also give new prospects a reason to patronize your brand.

2. Offer Support to Those Who Need It – Some products and services might not always be that easy to understand, and when your consumers experience difficulties with their purchase, the only person they will approach for solutions is you. Facebook groups for business can be used to help clients in need of support or assistance and can also be a method for you to receive complaints, suggestions, and comments on the quality of your products and services. This interaction will provide the opportunity for you to fine-tune your goods and to address client concerns without sacrificing your reputation.

3. Expand Your Consumer Base – If your brand grows big enough to reach other parts of the globe, you should expect that your consumer base won’t be the same, neat, consistent blend of people you originally set out to reach. There are lots of cultural barriers that could hinder your clients abroad from truly appreciating your products and services. A Facebook group will allow you to address customers who speak other languages and thus give you the opportunity to further expand your brand. Click here for a more in depth look into how to find and acquire customers with your Facebook group.

4. Grow Your Organic Reach –  When you create your Facebook group, there are multiple places you can drop your website link. For example, the group description. People who join your group will most likely want to learn more about it and click through to your website. You can also create a pinned post, this post should tell members a bit about the group mission as well as your business and include your link. There are more ways you can increase your organic reach within a Facebook group. We’ve created  a detailed post on this…just click the link above to learn more.

5. Conduct Market Research – If you have a new product or service coming out, Facebook groups are a great place to get feedback. Create a simple poll or an open ended question. All these things are awesome. Just remember that you need to keep your group active.

6. Respond to questions – Anytime you see a question in an online group in which your product could be the answer or solution, make sure your dedicated fan group responds. Additionally, respond to questions and comments as rapidly as possible.

7. Comprise a group list – Becoming involved with too many groups can be a very time consuming task. Compose a list of 5-10 groups you value and spend your time with those instead of spreading yourself too thin. Be sure to properly budget your time so you can comment, like and interact with your chosen groups.

8. Feedback and Promotion – A Facebook group is a great way to promote an event or to obtain feedback on future product features or customer service issues.

9. Offer Tips – Provide tips and shortcuts on a regular basis and offer support. You can also solicit your dedicated fan group to volunteer any creative strategies and ideas they have been exposed to. Also encourage group members to discuss any current events or news related to social media.

How to Manage Your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Whether you’re a start-up business looking to get a bigger client base or an established brand seeking new potential consumers, you can greatly benefit from the use of a Facebook group. What makes it easier to get clients from Facebook groups is that it allows a great deal of information sharing which prospects generally appreciate. Someone who has yet to experience or avail of your products or services would like to get a bigger picture of what exactly it is you offer.

Facebook groups are also not privy to the Facebook algorithm, so anything published on a Facebook group will reach all its members. That’s powerful. By joining (or creating) a Facebook group where your prospects are present, you can give the necessary information to guide them towards making a purchase and ensure customer retention.

10 Tips on How to Get Clients from Facebook Groups

1. Understand Your Target Market – As with any other marketing strategy, it’s important to first understand who you’re catering to. If you fail to identify the people who are likely to avail of your products or services, you might end up wasting your time interacting with individuals towards a dead end. If you want to get clients from Facebook groups, you should target your effort at prospects who will allow you the opportunity to reap positive results. Basically, make sure you join the Facebook groups your potential clients will frequent.

2. Identify Where Your Market Is – Facebook is a big place – make sure you locate the right groups that your market can be found in. If you’re trying to sell products that are aimed at stay-at-home mothers, would you join groups that are predominantly made up of young professionals? Find out where your target market typically dwells and make sure you join only the groups significant to your cause. There are tons of different Facebook groups..want a few examples? Check out the list below:

3. Be Consistent – What’s the point of joining a Facebook group only to sit in the background and watch all the interaction go down without you? The entire purpose of being part of a group is to share information and join in on conversation. Make sure you respond to pertinent posts with relevant details and engage in meaningful conversations with those you have identified as prospects. If the group is your own, make sure that you post at least once daily and that you are prepared to engage that amazing community you’re building.

4. Give Out Free Calls and Incentives – Who doesn’t love a freebie? When you offer your prospects free calls or incentives, you don’t only give them the chance to understand your brand, you also improve your reliability and trustworthiness. Something as simple as communicating with your client and discussing their current problems can give you the opportunity to establish a sturdy relationship and learn more about how you can improve what you offer.

5. Provide a Good Offer – Once you’ve got a few potential clients, it would be a smart idea for you to provide them an offer. Facebook exclusives for example are a great idea for those who want to urge their Facebook contacts towards making a purchase. You can even choose to bundle some products and services together to make your offer even more appealing. This works great on groups you own. If you want to offer perks in someone else’s group – make sure to contact the admins first and ask for permission. It is always good to have an admin’s blessings before you post something of this sort.

6. Customer Service – If it’s your group, providing customer service within the Facebook Group is a great incentive for acquiring potential customers, since more often than not, a great number of customers are more inclined to ask product or service related question in Facebook Group. When questions are rapidly answered, the word gets around.

7. Don’t Aggressively Promote – Don’t promote your content with other members. Focus on building relationships by being helpful, and by asking and answering questions. Provide free advice to other members.

8. Urge Those on Email List to Join Group – If you’ve created a group, encourage people on your email list to join your Facebook Group which can be a potential source for new customers.

9. Heightened Website or Blog Traffic – Sharing content with the members of your Facebook Group can direct more traffic to your website or blog, increasing the chance of a future sale.

10. Be on the Lookout – If you’re a member of another group, keep your eyes open for people interested in a product or service your company provides, write a comment and then leave your web address and email.

****A HUGE NOTE: Groups have rules. Make sure that you read group rules prior to creating content and engaging. The last thing you want to do is to slight the admins and get kicked out of the group…so keep these in mind at all times.

We’ve just recently started a Socialdraft group. Our goal there is to help you (and to help one another) with our social media marketing goals. Wanna join? Drop by. 

It’s no longer practical for businesses to overlook the importance of being present online. The vast majority of the world’s population uses the internet to find products and services that suit their needs and preferences. If you fail to be available to your market when they look for you, you’re practically giving up to your competitors. Among the most popular online platforms that consumers use is Facebook. There are loads of different functions and features that Facebook offers businesses to help better interact with their target market and among the best options are Facebook groups.

Yet, there are many hurdles when you’re using the more traditional pages for Facebook Marketing. Facebook’s algorithm comes to mind. It makes it so that pages that don’t get a lot of likes and comments don’t get as many views as pages that do. This means that if you are taking over from another community manager, or that if you’ve neglected your page for a while, you’ll have a hard time getting your content in front of your fans.

Facebook pages also make it harder for businesses to engage with their customer base. You can’t just message a user on Facebook (as your business) if you think they could use your services. This user needs to reach out to you first with a comment on your page, or by DMing your page.

This is why Facebook groups are great for business.  Facebook groups are a great way to get around the pesky little problems of marketing on a Facebook page.

The Benefits of a Facebook Group For Your Business

No More Confusing Algorithms – A lot of business owners will agree that while using Facebook Pages is a practical and obvious choice for those seeking to improve their brand’s online presence, the algorithm that Facebook developers use makes the benefits of using Pages very limited. This is why brands have shifted to using groups instead where they can cultivate strong relationships and develop a better reputation for absolutely free.

Easy for Introvert Entrepreneurs – Not all entrepreneurs have the charisma and social skills of public speakers. That said, introverted business owners can greatly benefit from the use of Facebook groups because it allows them to connect, interact, and develop deep relationships with their consumers without the need for face-to-face meet-ups.

Keeping it Social – People go on social media for the very reason that they want social interaction. Facebook groups provide people the feeling of belongingness and exclusivity which the vast majority of individuals crave and appreciate. This is particularly true for groups that require acceptance before granting membership, further enhancing the feeling of being part of an exclusive community.

More Freedom – A Facebook Page is a lot like a Facebook Profile – you own it so you get to decide what content gets posted. The same isn’t true for Facebook groups however, where members are all capable of sharing information, making posts, and starting conversations. It’s a free place for people to interact and there really is no one in charge, offering a much more comfortable space for sharing and contribution. That being said, you can set up any rules you want, so for example, you can set up a “no solicitation group” to prevent competitors from creeping into your community.

Strong Reliable Presence – When you place yourself as the administrator of a Facebook group, you automatically assume the responsibility of overseeing the interactions and events that occur in your sphere. This gives the users in your group the sense that you are reliable and ever-present, giving you an image of trustworthiness that comes along with the strong presence.

If you want a little more information on groups, how to create them, and how to market them – click here. 

Since organic reach on Facebook has declined to ridiculously low levels, many businesses have abandoned any serious attempt at marketing on the platform. But Facebook still has hundreds of millions of users, and last year Facebook reported having over 1 billion active users in a single day. Considering this, it may be worth getting more involved in Facebook, but from a slightly different angle.

With Facebook Groups you can connect with special sets or groups of people where you can share updates, photos or documents and message other group members. Of particular interest here is that Facebook pages and personal posts rely on the Newsfeed algorithm for exposure, but traffic is driven to Facebook Groups because users are sent a notification whenever someone posts to the Group.

Another notable difference between Facebook pages and Facebook Groups is time. With Facebook Groups, content is supplied and sustained by group members, but there is a huge amount of time and effort involved in creating content for Facebook pages.

The success of a newly formed Group is contingent on spam-free subject matter that is going to benefit and enrich its members. So for example, if your brand is food related, create a Group with a focus on food preparation, various recipes, and health or nutritional advice. Your Group can also offer solutions for problems related to your brand.

The idea is maintain engagement within the Group and avoid directing focus away from the group with outside links. And you should discourage new Group members from posting promotional links to keep the Group spam-free. Create clear rules and when someone violates them, make it clear why you deleted their post. This will keep your group in check.

Promote Your Facebook Group

There are various ways to promote your Facebook Group:

  • add a link to your Facebook Group on your website or blog.
  • Use guest posts to promote your Group
  • Cross-promotion with other Groups by reaching out to other Group admins for collaboration.
  • Take advantage of Facebook Ads by creating a post on your Facebook Page with a link to your Group. Create a new Ad, select “Boost your posts” and select the post with a link to your Facebook Group.
  • Cross-promote on other social media channels

How do I create a Facebook group?

To create a group:

1. From your home page, go to the Groups section on the left side menu and click Create Group.

2. Click + Create New Group at the top of the page. A window will appear, where you’ll be able to add a group name, add members and select the privacy settings for your group.

3. Click Create when you’re done.

Once the group is created, you’ll be taken to the group. To get started, click at the top right of the group and select Edit Group Settings. From here you can add a group description, tags, set a group email address and add a group picture.

Approving Who Joins Your Group

If you’re a group admin, you can choose to approve who joins your group.

To turn on membership approval:

1. Click in the top-right corner of your group and select Edit Group Settings.

2. Next to Membership Approval, select Any member can add members, but an admin must approve them.

3. Click Save at the bottom.

To remove or block a member:

1. Click Members at the top of your group

2. Find the member you want to remove

3. Click * next to the member’s name and select Remove from Group

4. Click to check the box next to Block Permanently to block a member you’re removing

5. Click Confirm

Note: Only admins will see * appear next to group members’ names. Keep in mind only admins can remove or block group members.

Removed members will have to request to join the group again if they wish to rejoin. Blocked members won’t be able to find the group in search or see any of its content, and they can’t be added to the group again by members.

To remove a block you’ve put on someone:

1. Click Members at the top of your group

2. Click Blocked at the top

3. Click Remove Block next to the person’s name

Where to place your Website Link on Your Facebook Groups

There are multiple places you can place your link to encourage click through to your website. These are a few places to start:

  1. Description Area: Include a link to your website in the description.
  2. Pinned Post: Use a pinned post to welcome new members. Make sure to include your link there
  3. Posts: While you don’t want all your posts to be promotional, make sure that from time to time you post content that links back to your website