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Businesses using social media as a marketing tool have come to realize posts on Facebook continue to reach fewer and fewer users. In 2014, Ogilvy found Facebook’s organic reach was just 6%, with large pages over 500,000 followers seeing just a 2% reach. As of 2018, organic Facebook reach had dropped to 1.2% in 2018 across all business pages. Those numbers may still be ok if you have a page with a large following (and an advertising budget to boost those numbers), but if you are a small to medium business or a growing brand, a small percentage of a small number may not merit the effort of keeping up a Facebook page. However, smart brands – big and small – can still maximize their reach from Facebook marketing efforts. One way to achieve better results is to figure out your best Facebook posting times…and to beware of myths and reality.

The Best Time to Post to Facebook – Myths and Reality

best time to post on facebook 2019

We are all obsessed on how to make posts go viral. Marketers are obsessed with figuring out the best time to post on Facebook. Theories and data abound when it comes to making that determination. For example, according to data compiled by SurePayroll and Ghergich & Co., the best time to post on Facebook is between 1-4 pm, which (according to their research) results in the highest average click-through rate. On weekends, they suggest posting before 8 am and after 8 pm to get optimal results.

For brands seeking posts that get the most engagement possible, data from Adobe’s Digital Index team suggests that Friday is the day when users are most likely to Like, comment or share posts that come from brand Pages. Their data also suggests that posts perform the worst on Sundays. While Adobe mostly tracks social activity for extremely large businesses, including two-thirds of the top 50 companies in the Fortune 500, some believe the findings are relevant to most of the marketing community.

About one-fourth of all video plays for Pages occur on Fridays, according to Adobe’s data. The auto-play feature has helped the engagement rate for videos rise from 2.4 percent to 3 percent over the last year. Text posts continue to decline in effectiveness, with images currently being the most effective posts, with a 4.4 percent engagement rate.

The “Best Time to Post” Myth

What’s our consensus? There is no “one” best time to post to Facebook. Many reports out there are flawed. First, data collected is collected across industries, across the globe, and across time zones. This means that the data found by these studies will probably not work for your brand or business.




Many reports also base their findings on when Facebook users are online. While in theory this would get the most engagement – it also means there is more competition for eyeballs, clicks, shares, and comments. If you post when all other brands are posting (and advertising), you may have a harder time competing with the algorithm.

Instead – Find Out YOUR Best Time to Post To Facebook

Checking to see when your fans are online is a good starting point to figuring out when you will get the most Facebok engagement. We suggest a/b testing to find out when your brand will get the most engagement from your desired audience.

  • Begin by testing peak times, then switch things up and post right before those peak times happen.
  • Test posting at non-peak times

Then measure your results to see when your brand gets the most out of posting. It could be that your amazing content will fare best at peak times…but maybe your winning combination will be to post that amazing content when there is less competition for eyeballs.  Basically, if there is less content in the newsfeed, there is a chance that your audience will see it.

 

 

Analytics Are the Key

The only true way for you to find the best time to post to Facebook is to look at Facebook page insights and to conduct tests over and over. Once you start to see a pattern, then you can begin to use this data to schedule your posts on a social media scheduling tool like Socialdraft.

When you begin testing, keep the following demographics in mind:

  • Age
  • Gender
  • Behavior
  • Location

When analyzing the data, look at more than just posting time. Did you post a video that got a ton of engagement? That could be because Facebook favors video content. Is your audience clicking on articles that are a touch more click-baity? Replicate this and see if a pattern emerges.

How to Manage & Grow Your Social Media Accounts

Once you’ve done the work to figure out what your best posting times are and what types of content your audience responds to, you’ll need an all-in-one tool for Social Media management. That’s Socialdraft. With Socialdraft you can:

  • Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Pinterest and Instagram
  • Have different people create content
  • Give those people different permissions
  • Give clients access to view their calendars and leave notes for you and your team
  • Pull reports
  • Schedule content in bulk via CSV
  • Schedule reposts from Instagram to all other connected social networks
  • Engage your audience
  • And tons more…

If you’re curious about how Socialdraft works, take us for a risk-free trial.

In order for business owners to successfully market their goods and services on the Internet, they need to understand the social media landscape, along with all the associated esoteric terms. For example, there are dozens of Facebook metrics, but even the most popularly used metrics are largely misunderstood because they don’t mean what people think they do.

As Jon Loomer, a digital marketing consultant points out, Facebook marketers regularly confuses Facebook Insights terms, so Loomer has provided a thorough breakdown of every important Insights term — both popular and obscure — that you need to know.

Complete Glossary of Terms For Facebook Insights

Reach and Impressions

Total Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.

Organic Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline without advertising.




Paid Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.

Total Impressions: The number of times your content was shown on News Feed, Ticker, Timeline or an ad. One unique user can be shown multiple impressions.

Organic Impressions: The number of times your content was shown on News Feed, Ticker or Timeline without advertising.

Paid Impressions: The number of times your content was shown on News Feed, Ticker or Timeline with an ad.

Logged-in Page Views: The number of times your page was visited by a logged-in user.

Logged-in Tab Views: The number of times a tab was visited by a logged-in user.

Frequency Distribution: A breakdown of the number of unique users served an impression of your content by frequency (1, 2, 3, 4, 5, 6-10, 11-20 or 21+ times).

Engagement

Engaged Users: The number of unique users who clicked anywhere on your content, whether it resulted in a story or not.

Engagement Rate: The percentage of unique users who liked, commented on, shared or clicked on your post after having been served an impression.

Consumers: The number of unique users who initiated clicks on your content that did not result in stories.

Consumptions: The number of clicks on your content that did not result in stories. Types of Consumptions: Link Clicks, Photo Views, Video Plays and Other Clicks.

Post Clicks: The number of clicks on your content, whether it resulted in a story or not.

Talking About This: The number of unique users who generated a story about your content.

Stories: The number of times users interacted with your content in ways that were displayed to friends and followers. Examples: Page like; check-in, page mention, Event RSVP; Offer claim; post like, comment or share.

Negative Feedback: Actions users can take to tell Facebook that they do not want to see your content. Examples: Hide post, hide all posts, report as spam, unlike page.

Positive Feedback: Actions users take that generate stories and spread your message to their friends. Examples: Question-answer; Offer claim; post comment, like or share; Event RSVP.

Fan Data

The following terms are found in the Page Level Export…

Count of Fans Online: The number of your fans online per hour, by day, to see any content from any source.

Daily Like Sources: The exact location a user chose to like your page.

Total Likes: The number of likes accumulated by your page through a particular day.

Daily Likes: The number of likes accumulated on a particular day.

Daily Unlikes: The number of fans who unlikes your page on a particular day.

The following terms are found in the “Key Metrics” tab of the Post Level Export…

Fan Impressions: The number of times your content was shown to fans in News Feed, Ticker, Timeline or an ad. One unique fan can be shown multiple impressions.

Fan Paid Impressions: The number of times your content was shown to fans on News Feed, Ticker or Timeline with an ad.

Fan Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.

Fan Paid Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.

Engaged Fans: The number of unique fans who clicked anywhere on your content, whether it resulted in a story or not.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.