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Increased News Feed competition and Facebook’s focus on the conversation between people has significantly reduced the percentage of Facebook fans marketers can reach organically. Pages have to work harder to stay visible, and this has caused business owners to question whether fans still have value and whether investing in fan acquisition is still a prudent business strategy. Many are still asking themselves if they should buy fans or advertise on Facebook. They’re wondering if it pays to buy likes. Let’s see if you should buy likes on Facebook.

Should I Buy Facebook Likes

We need to get something out of the way quickly. No. You should not buy Facebook likes from sites like Fiverr or other such places. These fake likes that inflate your numbers do nothing for your engagement or ROI. When we speak about buying likes, we’re talking about purchasing ads on Facebook to buy genuine Facebook likes, likes that convert. Now that we got this out of the way, let’s discuss why you should buy Facebook likes.

1. Facebook ads are effective meaning less expensive reach costs

Though Facebook marketers need to pay to reach many of their fans, Facebook has some of the best targeting options out there (after Google). If you learn how to properly craft ads, you can reduce reach costs (CPMs) significantly and get results.

2. Greater ad impact through social context

When target consumers get product or service recommendations from a trusted person, that interaction is invaluable to marketers. Facebook imitates this concept when fans engage with brand content by serving ads with “social context.” This means when fans engage with an ad, their friends are served ads with the context that someone in their network liked, commented or shared. Kind of like an unofficial recommendation. And since fans engage with brand content at higher rates than other audiences, they produce more stories with social context. This is a huge benefit.




For example, a Nielsen study found that users seeing ads with social context had greater ad recall, awareness, and purchase intent compared to those who saw ads without social context.

3. Campaigns Work

It is not enough to just target your ads to get people to like your page, to acquire new Facebook fans. Begin to learn about retargeting, the whole idea is that once you capture that fan, you can keep yourself in their sight and active.  Page fans are easier to convert. Think about it, they already opted for your brand by giving your page a like.

4. Retargeting Drives Sales

Speaking of retargeting, it’s extremely effective in driving sales. Whenever you run ads, you should not be running them to get a million fans. The idea is that the cost incurred by attaining that fan will come back to you tenfold with retargeting. Acquiring that fan is the first step in building a relationship with that person. You’re buying Facebook fans through ads so you can convert them on a continuous basis going forward.

5. Why it is worth it to pay for Fans

Buying Facebook fans is always about a goal. When you run those ads you need to analyze their conversion rates. Do a deep dive of who your fans are, what they like, and what they do so you can cater your content (and your future ads) to get them to convert.

So, is it worth it to pay for Facebook ads to get new fans? It is…if you have a long-term plan.

What if I have no budget for Facebook Ads?

If you’re just getting started and you have no budget, or if you are a social media manager whose clients refuse to give you a budget, then you need to be smart about how you market on Facebook.

Use a Social Media Scheduling Tool

The whole idea behind social media scheduling tools is to save you time and keep you consistent. Make sure you pick a tool that will allow you to manage as many aspects of social media as possible so you save time and money. If you use a tool like Socialdraft, you will be able to:

  • Schedule posts to Facebook pages, Twitter accounts, LinkedIn business pages, Instagram & Pinterest
  • Allow others to collaborate on content creation and give them the permissions you want so you can keep control
  • Identify and engage those who are important to your business
  • Know when people are talking about your business or brand AND share the good stuff to Social Media
  • Schedule recurring posts for evergreen content such as reviews, press, and educational information
  • Schedule reposts from Instagram to all  your connected social networks
  • Pull reports to follow your progress
  • and much more

SIGN UP FOR YOUR SOCIALDRAFT RISK-FREE TRIAL HERE.

Engage Tons

If you don’t have money to spend on paid Facebook likes, you will have to do things manually. Since waiting for people to engage your page can have minimum impact, take the time to comment on pages (as your brand or business) that are relevant to your audience. Just make sure you don’t make these comments spammy. Think of it as link building on Facebook.

Create Facebook Groups

Currently, Facebook groups are not affected by the Facebook algorithm the same way that Facebook pages are. Take the time to create and market groups so that you have a direct way to market to your target audience or clients.

PRO TIP: Click here if you need to learn the basics about using Facebook groups

You’ve been working hard, scheduling your Facebook posts daily using Socialdraft and your page has been growing. Now you want to see who the fans of your Facebook page are. This quick tutorial will show you how to see fans of your Facebook page.

HOW TO SEE FANS OF YOUR FACEBOOK PAGE – DESKTOP

A tutorial on how to see which people have liked your Facebook page

  1. Log into Facebook with an account that is admin of the fan page
  2. Go to that page
  3. Click on Settings (it’s on the top right-hand corner)
  4. Click on People and Other Pages

When the page loads, it will show you the people who like the page. From this area, you can click on the arrow to select other fields including:

  • People who follow this page
  • Pages that like this page
  • Banned people and pages

From here, you can click thru to their profiles and do a little digging to connect with them in other networks. It’s a great tool if you have the time.

HOW TO SEE SEE FANS OF YOUR FACEBOOK PAGE – MOBILE




how to see who likes your facebook page on mobile

You can also see the people who liked your page on mobile. The above video shows the step by step process to see who liked your Facebook fan page.

  1. Log onto the Facebook App as an admin of the page
  2. Go to the Page
  3. Click the three dots in the top right-hand corner
  4. Click “Edit Settings”
  5. Click “People and Other Pages”
  6. Click “People Who Like This Page”

From here, you can click on individual fans to learn more about them.

Want to learn more cool tricks for your social media marketing? Join the Socialdraft Social Media Facebook group. It’s a place for those who market their business online can ask questions, get help, and share successes. Request an invite here. 

 

Facebook isn’t going anywhere. In fact, it is only growing larger and larger. As of 2017, it clocked in at 2 billion users. That’s 2 billion people who could possibly be interested in your brand or business. But let’s get real here. All those people probably can’t be converted to valuable likes. Each business and has its own specific demographic, it is the people who fit into that demographic that can convert to either purchasers or your product, users of your service, or brand advocates for you. Your challenge now is attaining high-quality Facebook likes. If you’re ready for them, read on, because we’re about to make your task much easier.

10 Tips For Getting High-Quality Facebook Likes

For businesses or brand, a Facebook page with many targeted likes/fans, along with updated content, helps to gain exposure, cultivate relationships, and communicate with your targeted audience. If your business page has 1,000 fans — people who have liked your Facebook page — your updates have a chance of being seen on 1,000 news feeds where fans can like your content, and share it with their friends. This is how engagements can circulate your content through Facebook. However, you must keep in mind that you merely have a chance, this exposure is not guaranteed, you must work for it.

It’s important to realize that you don’t just want to attract likes, but rather high-quality likes, people who convert. In other words, you want likes from the segment of the Facebook population that have the highest potential of becoming a customer. For example, if your company offers female lingerie, interested females would be characterized as higher quality Likes for your page. If you start off with the right demographic, it will be much easier to get them to engage and share your content and help you get that exposure to more of your targeted demographic.

Before We Begin: Don’t Buy Likes

Buying likes on sites like Fiverr is not going to help you. These are going to be either bots or people in a third world country that does not fit your demographic. These aren’t quality Facebook likes. These people (if they are people) won’t convert, won’t engage, and won’t buy. Before you buy those fake likes, ask yourself if you are on Facebook to seem cool or to make money?

Buying likes will make it near impossible to establish a legitimate baseline in order to measure future success. Because of the Facebook algorithm, it can also have a negative effect on how your posts are viewed causing harm instead of good.

Eventually, you’ll have to clean up all those fake likes. It’s a pain and has to be done manually. You don’t want to do this.

Tips For Getting Quality Facebook Likes

1) Be Committed to Maintaining Your Facebook Page

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

If you don’t invest time to update and maintain your Facebook page you won’t see a return on your investment. When using Facebook as a marketing platform, a considerable amount of time is required in monitoring feedback posted to your Facebook Page, and keeping your page updated with fresh content. This is easier to do now with Facebook scheduling tools like Socialdraft that allow you to schedule content ahead of time.

2) Reply to Your Audience

You can’t expect to get likes if you leave questions unanswered and fail to encourage conversation. “Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.”

3) Cross Engage Your Fans

Find out what other social networks your fans are on and cross engage them. This will keep you fresh in their mind.

4) Content is King

The information you share should be unique and resourceful, and the knowledge you impart should empower readers with valuable insights, instill trust, and serve to confirm you as an expert source of unique and unequaled information. You want readers to consider your company the indisputable choice when they need what you offer. When reviewing a Facebook page, quality content and active engagements are what people look for before liking a Facebook page.

5) Invite Engagement

Encourage your fans to interact with your Fan Page, including questions, discussion boards, surveys, contests, and reviews of your products and services. Post details about business events and display discounts to your Facebook Fans. Provide helpful information about topics related your niche business. Only share content, videos, images, and links that will be of value to your fans.

Facebook Integration with your Website

6) Integrate Facebook Social Plugins to Your Website

Integrate your Facebook updates into your company’s website.  Use Facebook social plugins to encourage connections such as Facebook’s Likebox, Like button, and Comment stream. This way you increase your chances of getting people who visit your site to like your Facebook page where you can remarket them.

7) Leverage All Your Social Networks

You need to cross-promote across all social networks. This way you can maximize your reach and be in touch with your fans no matter where you are.

* Link to your Facebook Fan Page on your website’s & blog’s home page.
* Add a link to your Facebook Fan Page in all emails.
* Become a Fan of your own Fan Page and suggest it to your Friends list.
* Use Twitter and other Social Networks to promote your Fan Page and offer deals to new Fans.
* Share Facebook content in email newsletters.
* Post links to your newsletter articles on Facebook.

8) Remind Fans to Like and Share

Facebook has plenty of choices in sharing buttons with which people can promote your tabs and pages to their friends. Place a shout-out or reminder to “Like” your status updates and instruct fans to click that little ‘Share’ button right next to your message so their friends will be alerted to the update.

9) Use Targeted Facebook Advertising & Settings

Get high quality likes on Facebook with Targeted ads

An easy way to get targeted likes for your Facebook page is through Facebook advertising. Facebook ads let you reach a whole new group of people. Use advertising to complement your contests & content — and you’ll have a recipe for success on Facebook. You should also make sure to set restrictions in your page’s settings. This will make it so you can really hone down on who you want to be a fan of your page.

10) Use Tagging and Acknowledgments

Tag pages that are relevant. Check out how this restaurant tags an event they are taking part in. You can go beyond this, as long as you are relevant. Be authentic, and the page admin (hopefully the fans as well) will appreciate you for it. For more information on Facebook Marketing, check out Facebook’s overview of the entire process. This step by step guide is a great source for any startup looking to grow their following through Facebook Likes.

Most businesses using Facebook on a regular basis to promote their company know by now that posts on Facebook continue to reach fewer and fewer users. With Facebook’s organic reach rapidly in decline, some experts claim it will eventually plunge to virtually nothing.

This realization has driven marketers to devise experimentally creative ways to reach more users. Most savvy marketers know that photos drive engagement on Facebook pages. According to Social Bakers, 87% of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4% of interactions. Facebook pages embrace photos as posts, and 75% of page updates are photos.

Okay, So How About a Facebook Post With Multiple Images?

Early this year, Jon Loomer, one of our favorite marketing consultants, claimed it was possible that using multiple images in a Facebook post may increase Reach.

Loomer explained he had received information from various vendors that if you create a post with multiple images, you will reach far more users than with a typical image share — not a photo album, but a standard text share with added images.

In the example Loomer provides, this is done within the “Status” area of the publisher by typing your message and then clicking the camera icon to add multiple images from your desktop.

The key, says Loomer, is for the images to look presentable when uploaded together. “If you post two or three images, all will be presented side-by-side within the News Feed, on your Timeline and within the permalink.”

Loomer cites several people who provided him with successful illustrations. One was from Patrick Cuttica of SocialKaty.

Patrick provided the examples below:

* Home decor brand page with 5k-10k fans saw 262% increase over average Reach of five prior single image posts

* E-Commerce apparel brand page in 20k-40k fan range saw 280% increase in average organic reach over five prior single page posts

Patrick highlighted a couple of more important points: The decor page saw a 989 % increase in post clicks while the apparel page saw 870%. In each case, this happened even though fewer stories were generated.

Here are a few more success stories people shared with Loomer:

From Michelle Goulevitch:

“If you post 2 images instead of 3 its a better look in the news feed. Not only is reach up on these types of posts, but my engagement is up too (yay!).”

From Dennis Meador:

“Yes I post 3-4 pics at a time and get 2-3 times the reach even with same likes/comments.”

From Jose Mathias:

“Have seen that actually, with a page of 4,200+ likes. Multiple images reach like 3000 while text 2000 and links around 900-1000.”

From Bridget Cleary:

“We’ve found the same, by posting multiple images the reach seems to have improved.”

Considerations

Loomer suggests thinking of this multiple image concept in terms of utility: Do you think that sharing multiple images in this way will provide value? Is it something you think your fans will respond to?

Quick Tip: In Loomer’s own test, he only used square images that were 1200×1200 pixels. Facebook appeared to crop out the outer 5px or so, but kept each image square.

“I plan on experimenting with it. I recommend you do the same. But when you do, make sure you look beyond the metric of Reach. Does it lead to more engagement? More stories? More website traffic? More sales?”

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

In order for business owners to successfully market their goods and services on the Internet, they need to understand the social media landscape, along with all the associated esoteric terms. For example, there are dozens of Facebook metrics, but even the most popularly used metrics are largely misunderstood because they don’t mean what people think they do.

As Jon Loomer, a digital marketing consultant points out, Facebook marketers regularly confuses Facebook Insights terms, so Loomer has provided a thorough breakdown of every important Insights term — both popular and obscure — that you need to know.

Complete Glossary of Terms For Facebook Insights

Reach and Impressions

Total Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.

Organic Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline without advertising.

Paid Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.

Total Impressions: The number of times your content was shown on News Feed, Ticker, Timeline or an ad. One unique user can be shown multiple impressions.

Organic Impressions: The number of times your content was shown on News Feed, Ticker or Timeline without advertising.

Paid Impressions: The number of times your content was shown on News Feed, Ticker or Timeline with an ad.

Logged-in Page Views: The number of times your page was visited by a logged-in user.

Logged-in Tab Views: The number of times a tab was visited by a logged-in user.

Frequency Distribution: A breakdown of the number of unique users served an impression of your content by frequency (1, 2, 3, 4, 5, 6-10, 11-20 or 21+ times).

Engagement

Engaged Users: The number of unique users who clicked anywhere on your content, whether it resulted in a story or not.

Engagement Rate: The percentage of unique users who liked, commented on, shared or clicked on your post after having been served an impression.

Consumers: The number of unique users who initiated clicks on your content that did not result in stories.

Consumptions: The number of clicks on your content that did not result in stories. Types of Consumptions: Link Clicks, Photo Views, Video Plays and Other Clicks.

Post Clicks: The number of clicks on your content, whether it resulted in a story or not.

Talking About This: The number of unique users who generated a story about your content.

Stories: The number of times users interacted with your content in ways that were displayed to friends and followers. Examples: Page like; check-in, page mention, Event RSVP; Offer claim; post like, comment or share.

Negative Feedback: Actions users can take to tell Facebook that they do not want to see your content. Examples: Hide post, hide all posts, report as spam, unlike page.

Positive Feedback: Actions users take that generate stories and spread your message to their friends. Examples: Question-answer; Offer claim; post comment, like or share; Event RSVP.

Fan Data

The following terms are found in the Page Level Export…

Count of Fans Online: The number of your fans online per hour, by day, to see any content from any source.

Daily Like Sources: The exact location a user chose to like your page.

Total Likes: The number of likes accumulated by your page through a particular day.

Daily Likes: The number of likes accumulated on a particular day.

Daily Unlikes: The number of fans who unlikes your page on a particular day.

The following terms are found in the “Key Metrics” tab of the Post Level Export…

Fan Impressions: The number of times your content was shown to fans in News Feed, Ticker, Timeline or an ad. One unique fan can be shown multiple impressions.

Fan Paid Impressions: The number of times your content was shown to fans on News Feed, Ticker or Timeline with an ad.

Fan Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.

Fan Paid Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.

Engaged Fans: The number of unique fans who clicked anywhere on your content, whether it resulted in a story or not.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

One of the most effective ways to get the maximum bang for your buck out of your advertising dollar is to target ads to the demographic most likely to purchase your product or service.

With Facebook’s recent launch of what the company calls hyper-local advertising, brick-and-mortar businesses can target ads to anyone who lives within a specific distance of their store.

Local awareness ads are supposed to be more cost-effective than traditional advertising channels like newspaper, and offer more precise targeting and greater reach. Facebook suggests that when it comes to driving in-store sales, advertisers claim an ad’s reach is far more important than the engagement it receives.

Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers. After business owners select an address, or one from their Facebook Page, along with choosing a radius, gender, and age range, they can add a photo and message, and Facebook routes these ads to people in the vicinity.

local-ads

Advertisers can even select to include directions in their ad via a button that will launch a map app in a user’s phone. You can also choose the people on the basis of age, sex and profession.

Around 1 billion mobile users give Facebook access to their location, and desktop users volunteer their current city or can be located by IP address. Facebook even has real-time location on some users in the US thanks to its recently launched ambient proximity feature Nearby Friends.

As TechCrunch notes, imagine walking down the block scrolling your News Feed and getting an ad for a bar or clothing ship just a few hundred feet away. “Those ads probably wouldn’t be that effective if targeted to the entire city. But by reaching people within a mile of the business, Facebook may be able to drive foot traffic that leads to real sales.”

Privacy

Facebook insists that advertisers select locations, not specific individuals, for local awareness ads. Facebook does not tell advertisers which specific people are in any audience and, as with our other advertising products, all audiences must meet a minimum required size. People have control over the recent location information they share with Facebook and will only see ads based on their recent location if location services are enabled on their phone.

Getting Started

1. To get started, head to the Ads Create tool and select “Local Awareness”. Then select the Page of the business you want to promote. (Advanced advertisers can also access this feature in the API.)

2. Next, enter your business’s address (if it’s already provided on your Page, the address automatically populates), and the radius around which you want to advertise (for instance, an area covering 1 mile around your business). A map will show you the area covered by your ad. Our system uses all this information to create an audience for the ad that includes people who live nearby or were recently near your business.

3. Then choose the age and gender of your audience and set a budget and duration for your ad. Based on your settings, we’ll show how many people you can expect to reach each day your ad runs.

4. Last, enter the imagery and text for your ad. For example, if you’re promoting a daily special at your restaurant, you might want to choose a picture of the dish along with some text enticing people to come in and try it. You can also add a call-to-action button for your ad — “Get Directions” (to help people find your store) or “Like Page”.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

As experienced Facebook users know, the more “Likes” a company’s Facebook page has, the more exposure and reach a company gets. If your business page has 1,000 fans — people who have liked your Facebook page — your updates will be published on 1,000 news feeds where fans can like your content, and share it with their friends.

A brand’s reach increases for posts that garner numerous likes, comments, and shares, and since the natural trend is for reach to shrink as competition grows, Pages have to work harder and harder to stay visible. Facebook’s organic reach has declined dramatically, and many brands, local merchants, and public figures are frustrated about the drop in reach.

Facebook Now Bans Incentivizing Users to Like Pages

Now Facebook has announced two important changes to its Platform Policies under games and proper use. Developers have 90 days (until November 5, 2014) to comply with the new rules.

Facebook Algorithm for Games and Apps

Regarding the platform policy change with games, Facebook notes games which include mandatory or optional in-app charges must now disclose this in their app’s description, either on Facebook or other platforms it supports. This is to give people a clear indication that your game may charge people during gameplay.

So if you’re a game developer, you must add the appropriate warning to your app. If you don’t charge for anything in your game, you don’t have to do anything.

Regarding Likes, Facebook states you must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

“It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

In other words, as Emil Protalinski points out, Facebook is making it more difficult to game its algorithms, meaning that you should concentrate on growing your Facebook Page organically with high quality Likes, not artificially.

High Quality Likes Facebook

High Quality Likes

High quality likes come from the segment of the Facebook population that have the highest potential of becoming your customer. If your company offers female lingerie, interested females would be characterized as higher quality Likes.

Please see: 8 Essential Tips On Getting High Quality Facebook Likes.

Edge Rank on Facebook

 

Understanding Facebook’s Algorithm

Facebook filters its feed with a News Feed sorting algorithm, unofficially known as EdgeRank, that analyzes every signal possible to determine the relevance of each post to each person. Roughly 100,000 different indicators of importance are factored in.

The most powerful determinants of whether a post is shown in the feed are the following:

* How popular (Liked, commented on, shared, clicked) are the post creator’s past posts with everyone.

* How popular is this post with everyone who has already seen it.

* How popular have the post creator’s past posts been with the viewer. Does the type of post (status update, photo, video, link) match what types have been popular with the viewer in the past?

* How recently was the post published.

So the more successful a post is, and the more popular its creator, the more likely a viewer will see the post. The fact that someone Liked a Page makes little difference because it’s whether the Page continues to be interesting to a potential viewer of their posts.

Facebook rewards Pages with engaging content and penalizes the use of click-bait headlines and shallow image macro memes. With dynamic content that fits targeted audiences, Pages can still get a high volume of free traffic out of Facebook.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.