Facebook can be an excellent tool to help small businesses to increase profit and attract potential customers. A well designed and curated Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. But increasing Facebook fans and engagement on your business page requires dedication and specific marketing skills. We’ll dive into the skills you need and give you some tips so that you can actually see a return on investment on your time marketing your small business on Facebook.
Facebook Small Business Marketing Skills
Although we’ve previously supplied several quality Facebook tips for small businesses, it can still be a challenge to actually see an ROI from the network. Why? There are a few reasons:
- The Facebook Algorithm: If you have not successfully engaged your audience in the past, Facebook will lower your organic reach.
- Competition: There are many businesses on Facebook. This includes direct competitors and national businesses. Many are vying for the same eyeballs.
- Time: Small businesses usually run on tight margins and with a small crew. This means resources are tight.
Does this mean that your small business can’t succeed on Facebook? Not at all. Let’s see what you can do to increase your chances of successfully marketing your business on Facebook.
1. Maximizing Reach
Facebook Reach is the most challenging thing out there. If you don’t get engagement (likes, reactions, comments, and shares) then Facebook’s algorithm kicks in and drops you in organic reach. That means that the people who follow your page will have fewer chances of seeing your status update. You need to keep an eye on analytics to see if your posts are reaching your followers. Check Analytics to see when your fans are on-line. Publish around this time. Then analyze the posts that get the most engagement and reach and analyze why they did so well. Work to replicate what made these posts so good.
2. Knowing Your Audience
Once you understand your Reach, you need to make a point to understand your audience. For example, what you post on a Facebook page for car lovers will be different than what you post on a page for moms. Don’t assume that you know what your audience likes. Analytics will tell you what your audience responds to. You also need to make sure you’re posting at the right times of day — when fans are most likely to be on Facebook. If your page targets school teachers, it wouldn’t make sense to post during the day while they’re at work.
3. Using Creative Images
Images, GIFs, and videos drive Facebook! Humorous, emotional and powerful images are likely to get more engagement. To keep your Facebook fans engaged, create & share images that get your followers to like, share, react & comment on your posts.
Note: As we’ve previously suggested, share images of your products or photos of your customers enjoying your services. Greenish and blue-gray hues tend to be less popular compared to colors like aqua, bright red, navy and chartreuse. And open scenes with little activity tend to be unpopular.
4. Listening
This one is still very much true, and perhaps even more so. The best social media pros listen the most actively and most aggressively. Make sure you pay attention to your notifications, but also use tools to know whenever your brand, business, or its principals are being mentioned online and on Facebook.
5. Pattern Recognition
This is getting more and more critical as the data and complexity of social continues to ratchet up. Are these posts on our Facebook page a crisis in the making, or just noise? Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones.
6. Visual Thinking
Yes, you need to be a great writer if you are going to succeed in Social Media, but images are the first thing people see when your status hits their feed. This means you need to be able to capture their attention with the image before they move onto the write-up. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. If you’re in social media, you should take at least a few photography and basic graphic design classes.
7. Statistical Analysis
You need to take time to analyze your analytics. You need to understand what works, what doesn’t and what may. Data and metrics will get you to success. Take a quick course in excel and data analysis. This will make a huge difference to your business’ success on Facebook.
8. Use the Right Tools
Yes, I know we said 7, but we’re going with 8 because the right tools will make all the difference when it comes to Facebook marketing. If you think that marketing your business on Facebook manually will work, you’re in for a rude awakening. You’ll forget to schedule things, you’ll miss engagements, and Facebook will become a thing that you ignore when there are time sensitive matters for your business. Instead, use a social media tool like Socialdraft. With Socialdraft, you can:
- Schedule posts ahead of time to Facebook pages as well as Instagram, Pinterest, Twitter and LinkedIn
- Reply to comments on your Facebook page
- Pull reports to track your performance
- Keep an eye on your business’ online reputation
- Schedule one-time, recurring, or duplicate posts
- Schedule in bulk with a CSV
- Set up different users with different permissions
- and much more.
If you are curious as to what Socialdraft can do for your business, take us for our risk-free trial and ask us for an on-boarding session so we can teach you all the ins and outs of the dash so you can get the most out of your social media marketing efforts. We look forward to helping you achieve success.
You’ve been working hard, scheduling your Facebook posts daily using Socialdraft and your page has been growing. Now you want to see who the fans of your Facebook page are. This quick tutorial will show you how to see fans of your Facebook page.
HOW TO SEE FANS OF YOUR FACEBOOK PAGE – DESKTOP
- Log into Facebook with an account that is admin of the fan page
- Go to that page
- Click on Settings (it’s on the top right-hand corner)
- Click on People and Other Pages
When the page loads, it will show you the people who like the page. From this area, you can click on the arrow to select other fields including:
- People who follow this page
- Pages that like this page
- Banned people and pages
From here, you can click thru to their profiles and do a little digging to connect with them in other networks. It’s a great tool if you have the time.
HOW TO SEE SEE FANS OF YOUR FACEBOOK PAGE – MOBILE
You can also see the people who liked your page on mobile. The above video shows the step by step process to see who liked your Facebook fan page.
- Log onto the Facebook App as an admin of the page
- Go to the Page
- Click the three dots in the top right-hand corner
- Click “Edit Settings”
- Click “People and Other Pages”
- Click “People Who Like This Page”
From here, you can click on individual fans to learn more about them.
Want to learn more cool tricks for your social media marketing? Join the Socialdraft Social Media Facebook group. It’s a place for those who market their business online can ask questions, get help, and share successes. Request an invite here.
One of the questions we get most from users of Socialdraft is what to do to get more engagement on Facebook Pages. Today, we’re going to outline some Facebook Engagement Tips you may not already be taking advantage of. Like what you see? Share it on Social and spread the love.
Facebook Engagement Tips
1. Keep things short. Posts that have less than 50 characters get significantly more engagement.
2. Post when everyone else isn’t posting. If you post when there is less competition, you’ll get more engagement.
3. Video, video, video. Facebook is currently favoring video content (both live or recorded), so you will get more organic engagement by using this type of content.
4. Optimize your images for desktop and mobile. 90% of Facebook users are accessing it via mobile (Data via The Next Web). That means that you NEED to make sure that your images look great on mobile.
This is tricky because Cover Photos are two different sizes on desktop & mobile phones (820×312 vs 640x260px). Our designer Jan (who’s awesome) adds a space of 134 px on either side (with text in the center) to make them look best. If you need assistance with this type of task, message us about our managed services.
5. Post questions. These will get more likes than other types of posts and are likely to get more comments as well.
6. Use the new Reminders feature. If you’re using a dashboard like Socialdraft to pre-schedule content, you probably don’t need this feature. This is great so you don’t forget a specific holiday or sale event. To set a reminder go to > Page settings > Reminders
7. Make your Profile a Video. This is not yet available to all pages, but if you have this feature you better take advantage of it. Some pages can either record or upload a 7-second video to use as their profile video. No more boring pics since this loops continuously. This needs to be done via your mobile phone.
How to add a profile video on Facebook
-iPhone
Tap your page’s profile picture
Select “Take a New Profile Video”
Choose a video or record a new video
Select Use
-Android:
Tap your page’s profile picture
Select “Take a New Profile Video”
Select “Next” and tap the bar at the bottom of the screen
Choose a thumbnail & click “Use”
8. Automatically add captions to video ads
This will seriously increase your views. Think of all the people who want to watch your video but don’t have headphones nearby. Adding captions allows them to turn off the sound and watch without disturbing anyone else. Note – this is only available for video ads.
How to use Automated Video Ad Captions
– You must do this via Power Editor
Upload Your Video and when done click “Select”
Click on the “Generate Automatically” drop-down.
Now you can either “review manually” or let Facebook review them. Review them to make sure they are perfect.
9. Use your Desktop to broadcast live video
Facebook has changed things so you can now broadcast from your desktop, not just mobile. Create your status and choose “Start a Live Video”.
10. Bring in Live Contributors
This is a great way to get influencers involved in your live broadcasts. The admin of a Facebook page is now able to assign this title to others. The possibilities here are incredible.
I hope you enjoyed these Facebook Engagement Tips. Test them out and let us know your results. And, if you are looking for a social media tool to help you with your pages, check out Socialdraft. We offer a risk-free trial during which you can test out all our features including:
- Drag & Drop Calendar
- All-in-One inbox
- Campaigns
- Bit.ly compatibility
- Facebook & Twitter Reports
- CSV Bulk Scheduling
- Post Duplication
- Tasks
- Instagram tools
- and much more
One Social Media power tool most people don’t consider is Facebook Groups. Facebook groups are a fantastic way to get more traffic to your blog, to network with others in your industry, and to get more clients. If you are a social or digital marketer who is not currently utilizing Facebook groups, you’re missing out. This will be your complete guide to Facebook Groups. We’ll discuss how to find the right groups for your business, how to properly engage, and how to create, grow and manage your own group.
A Complete Guide to Facebook Groups
The good news is that there are a ton of Facebook Groups created daily for every industry. Just to give you a few examples:
As you can see groups are as varied as they come. You have two choices when it comes to Facebook groups, you can join an existing community or you can create and grow your own. Joining a group is a great idea because someone has already done the work for you. They have grown a community of people who are interested in your business and put them all in one place so you can engage.
Finding and Joining Facebook Groups
- Enter the search term into the Facebook search bar
- When the page refreshes click on “Groups” on the top Navigation Bar.
- Scroll to see all the available groups
- When you see a group that interests you, open the group.
- Inspect the number of followers, people who are in the group, the description to see if this is a Facebook group that will be of value to you.
- Read the description & the rules so you understand how the group works
- If you want to join the group, click “Join Group”
- depending on the privacy of group, you may be accepted immediately or you’ll have to wait for admin approval.
Tips to Properly Engage in Facebook Groups
Don’t expect to just hop on a group and start linking out to your content, asking for follows, and shilling your brand. This is not how it is done. Follow the rules of engagement for Facebook Groups below and you’ll be a-OK:
- Read the Rules: Each group has its own rules. If you unwittingly violate a rule, you may get kicked out. Worst than that, you will leave a bad taste in everyone’s mouth. So make sure to read the rules and play nice.
- Introduce Yourself: When you are first accepted, make sure to introduce yourself to the group. Give your name, what your purpose is, and how you can be of help to the other members of the group.
- Be Conservative in Posting: Don’t spam the page by posting all day. Leave a post only if it is of service to the community.
- Contribute: If you see someone asking for help and you have the answer, help.
- Check Notifications: This way you can always know if there is a conversation you should take part in.
- Engage the Admins: The admins need to be your friends, so make sure to engage them in conversation and congratulate them when appropriate.
Benefits of Creating a Facebook Group
While I mentioned that you can join groups, there are issues. The group does not belong to you. This means you need to live by their rules. Most groups have a no self-promotion rule and no spam rules. This means that you are at their mercy and must play nice (we’ll discuss how you need to behave in groups later). If you create your own group you will reap many benefits including:
- Decide who gets in (vet your audience)
- Decide what kind of content your community shares
- Get visibility for your brand
- Build bonds with your community (humanize your brand)
- Share your content
- Create an army of brand advocates
- Set the privacy of the group
How to Create a Facebook Group
- Click on “Add Group” on your Facebook home page (left side nav bar)
- When the modal box comes up, name your group (more in depth tips below)
- Keep it simple
- Think about how people would find this group and include those terms
- Add a members or two
- Choose your group’s privacy
- Public: Anyone can join or be added or invited by a member. It’s the easiest way to grow, but you’ll have to do a lot of cleanup and vetting
- Closed: Anyone can ask to join or be added or invited by a member. This is our favorite, it gives your group a feeling of exclusivity and gives you more control.
- Secret: To join, you must be added or invited by a member
- Add to Favorites so it is easy to find
- Click create
- Choose an appropriate Icon
How to Choose A Name For Your Facebook Group
Think SEO: The name of your Facebook group is super important. Ideally, you need to think SEO so it can be easily found by your target members. This means using keywords. For example, if your group promotes painting instruction, you’d want to think “Painting Tutorials”, “Painting Instruction”, Painting for Beginners”.
Keep it Short and Sweet: A long name is harder to remember and harder to find. Keep your Facebook group’s name to 2-5 words max.
How to Manage your Facebook Account
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
Facebook groups are awesome. Why? They are mini (sometimes huge) communities of like minded people. These groups can be made for anything imaginable. I absolutely love Facebook groups for business. They are great places to meet people in your industry, to network, and to get help when needed. They are also incredible places for you to market yourself, your services, and your business. Facebook groups are not affected by the Facebook algorithm. When you post something to your Facebook group, all its members will see it. People who join your group area already vetted, they are interested in what you have to say. We’re big fans of Facebook groups and think you will be too, so we put together a list of Facebook groups by Industry so that you can join them and reap the benefits of a beautiful community. And if you are looking for a dedicated group of Social and Digital marketers, check out the Socialdraft Facebook group. It’s a place where you can get answers about social media when you need them.
List of Facebook Groups by Industry
AFFILIATE MARKETING
BUSINESS FOR WOMEN
BUSINESS & FREELANCING
BLOGGERS
ENTREPRENEURSHIP
IMAGE HELP
INSTAGRAM
SOCIAL MEDIA
WEB DESIGN & DEVS
How to Manage Your Facebook Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
To some, adding closed captions or transcriptions to Facebook videos may seem unnecessary, and hardly worth the effort, but there are several benefits that make it a great social media and SEO strategy. Closed captions allow viewers to watch videos in places where audio is unavailable, or in places such as a library or office. Adding transcriptions to videos is also good for your SEO, since transcripts allow search engines to index the full text of your audio or video content. Here are a list of reasons why you should take the time to Add Captions to Facebook Video as well as a how to below.
Another study revealed that YouTube videos with captions had 13.48% more views in the first two weeks and 7.32% more lifetime views, as compared to videos without captions.
And since Video transcriptions and captions enhance online learning, your video will attract more viewers because when you read and hear what you read at the same time, it helps you remember better. University of Wisconsin Extension found that 50% of Sustainable Management students used downloadable transcripts as study aids.
Closed captions also increase the quality of experience for viewers with foreign languages. According to Georgia Tech, captions helped ESL students (students who are looking to learn English as their second, third, or in some cases, fourth language) better understand videos, since they can read along while they listen. Watching videos with captions can also help children improve their literacy.
A study by Michigan State University concluded that “captions are beneficial because they result in greater depth of processing by focusing attention, reinforce the acquisition of vocabulary through multiple modalities, and allow learners to determine meaning through the unpacking of language chunks.”
How to Add Captions to Facebook Video
You can include captions with your video by uploading a SubRip (.srt) file with it. To add captions in other languages, you can edit your video and upload an additional SubRip file for each new language.
To add captions to a video as you upload it:
1) After you click Post, click Edit This Video.
2) Click Choose File to select a SubRip (.srt) file from your computer. You can add files in additional languages after you save the video.
3) Click Save.
Adding Captions in Other Languages
To add captions in additional languages:
1) Click your video to expand it.
2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu.
3) Click Choose File to upload an additional SubRip (.srt) file from your computer. You can also set a backup language that will caption your video if a viewer’s preferred language isn’t available.
4) Click Save.
5) Repeat steps 1-4 for each additional language you want to add.
How to remove a caption file from a video
Note: To turn captions on or off, click the CC icon at the bottom of your video player. To remove a SubRip caption file from a video you’ve uploaded:
1) Click your video to expand it
2) Click Edit This Video in the right column or click Options and select Edit This Video from the menu
3) Click the x next to the file you want to remove
4) Click Save
How to Manage your Facebook Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
Today, Facebook has become the ultimate social media platform for brands and businesses to propel their name to new heights. There are billions of users present on Facebook, and this means a brand that makes use of this resource will virtually have the opportunity to connect with a large volume of potential consumers through an easy-to-use platform. Aside from having a Facebook page for your business, there are other Facebook features and options you can utilize to bring your brand forward. One of these is Facebook groups.
Facebook groups for business have been proven to reap positive results for any brand in any industry, which is why you should definitely create a group to further enrich your online consumers’ experience.
By the way, we have a Facebook group dedicated to social media, so if you want special insider tips, free audits, and more – join up!
How to Use Facebook Groups for Business
1. Retain Loyal Fans of the Brand – During your run as a business, you will gain a few customers who will be much more dedicated to your brand than many others. You call these individuals brand advocates. These people are the ones who will continue to patronize your products and services no matter what and so you owe it to them to give the same positive treatment they offer you. Your Facebook group can be used to indulge your fans by giving them special offers, discounts, and promotions available only to those who are a part of this exclusive group. Not only will this make your past customers feel like you truly care about their satisfaction, but it will also give new prospects a reason to patronize your brand.
2. Offer Support to Those Who Need It – Some products and services might not always be that easy to understand, and when your consumers experience difficulties with their purchase, the only person they will approach for solutions is you. Facebook groups for business can be used to help clients in need of support or assistance and can also be a method for you to receive complaints, suggestions, and comments on the quality of your products and services. This interaction will provide the opportunity for you to fine-tune your goods and to address client concerns without sacrificing your reputation.
3. Expand Your Consumer Base – If your brand grows big enough to reach other parts of the globe, you should expect that your consumer base won’t be the same, neat, consistent blend of people you originally set out to reach. There are lots of cultural barriers that could hinder your clients abroad from truly appreciating your products and services. A Facebook group will allow you to address customers who speak other languages and thus give you the opportunity to further expand your brand. Click here for a more in depth look into how to find and acquire customers with your Facebook group.
4. Grow Your Organic Reach – When you create your Facebook group, there are multiple places you can drop your website link. For example, the group description. People who join your group will most likely want to learn more about it and click through to your website. You can also create a pinned post, this post should tell members a bit about the group mission as well as your business and include your link. There are more ways you can increase your organic reach within a Facebook group. We’ve created a detailed post on this…just click the link above to learn more.
5. Conduct Market Research – If you have a new product or service coming out, Facebook groups are a great place to get feedback. Create a simple poll or an open ended question. All these things are awesome. Just remember that you need to keep your group active.
6. Respond to questions – Anytime you see a question in an online group in which your product could be the answer or solution, make sure your dedicated fan group responds. Additionally, respond to questions and comments as rapidly as possible.
7. Comprise a group list – Becoming involved with too many groups can be a very time consuming task. Compose a list of 5-10 groups you value and spend your time with those instead of spreading yourself too thin. Be sure to properly budget your time so you can comment, like and interact with your chosen groups.
8. Feedback and Promotion – A Facebook group is a great way to promote an event or to obtain feedback on future product features or customer service issues.
9. Offer Tips – Provide tips and shortcuts on a regular basis and offer support. You can also solicit your dedicated fan group to volunteer any creative strategies and ideas they have been exposed to. Also encourage group members to discuss any current events or news related to social media.
How to Manage Your Facebook Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
Anyone who has dabbled in digital marketing would know that there are two different kinds of reach, organic reach and paid reach. Both types of reach allow business owners to make it to their intended audience using different advertisements.
9 Easy Steps on How to Get Better Organic Facebook Reach
Organic Reach: is reach achieved through ads or content that does not require payment; a good example of which would be social media posts.
Paid reach: includes advertisements that require payment of a certain fee for an entity to push ads across a user base.
Organic reach is the reach of choice for business owners working on a budget because of the affordability and the generally positive reception that audiences have on this type of content. The issue with organic reach on Facebook is that its algorithm won’t show content to fans of a business page if the previous content has not gotten engagement (likes, comments, and shares).
This can be very frustrating for business owners just getting started on social media, as well as community manager and firms that are taking over for a previous SMM.
If you want Facebook reach improvement, check out and implement these 8 simple steps.
How to Increase Organic Facebook Reach
1. Post Relevant Long-Lasting Content – When you post content, the only way you can ensure that users will interact with it is if it contains relevant and timely content that people will need for more than just a few days. This means whenever you post content on your Facebook page, you should see to it that the information you publish is something people will be interested in long after it’s been posted. This will make it possible for your publication to last for a long time and produce interaction regardless of how old it is.
2. Don’t Overdo It – With so many brands and business fighting for the top spot in the hearts and minds of their consumers, it is expected that there is a significant volume of content being created and published at any given time. That doesn’t mean however that you should bump up your posting frequency to bring your brand to higher ground. Much like any other facet of business, digital marketing works on the principle that quality is always better than quantity. When your posts are able to make better ratings in terms of interactions and user engagement, Facebook is more likely to push you up the ladder knowing that people like what they get from you. If you post a lot and fail to get significant results, don’t expect to get too much publicity.
3. Take Note of the Time – The hour you choose to post your content plays a role in its effectiveness and reach. When you post at off-peak hours, your content is less likely to compete with others on the site, giving your publication a better chance of wiggling its way into people’s feeds. There are lots of ways you can take advantage of the time when it comes to posting content – make sure you understand the hours to get the best results out of your digital marketing efforts.
4. Clean Up Your Following – Check your followers. Are they in your geo-targeted area or are they in other parts of the world? Do your fans match your target demographic. If they don’t…then you need to clean house. Yes, this will take a long time and will drop your numbers, but what’s the point of having a large following if they don’t engage. If they don’t engage, they won’t convert. If they won’t convert, you won’t make money. Just like a store, you’re better off having a few customers who purchase than tons of people who window shop. Start by adding country and age restrictions. This will be the easiest part. Then, go in and remove anyone who does not match your target audience. This may be the most powerful thing you can do to increase your organic reach.
5. Include Personal and Intimate Content – Even if the content you’re sharing isn’t directly related to social media, details of a personal nature about the people in your business behind the scenes can have a huge impact on reach. For example, you could share the activities from a staff lunch or business trip in order to instill a sense of a personal relationship between you and your fans. Also include photos and videos that highlight your team so fans can connect with them.
6. Start a Group – Monitor the comments made by the members of your group and respond to comments and questions without promoting your service or products. But in order for your group to be successful you must invest the time necessary to encourage discussions and greet new members.
7. Target Your Posts – One way to compensate for the decline in organic reach on Facebook is to target your posts to potential customers based on demographics such as location, gender, age, and education. Be sure to enable targeting from your page settings, and choose one or more categories for targeting your post.
8. Use Links and Videos – Native Facebook videos get significantly more organic reach than any other type of post. With the introduction of videos in 2014, the real growth is in videos, and videos are far more effective at reaching audiences. And as surprising as this may sound, some research suggests that links drive more traffic that images. In fact links generate over 80% more page views than posts with photos and links in the caption.
9. Take Advantage of Facebook Live – Facebook’s latest product is getting way more organic reach than any other type of content being shared to Facebook. Facebook live videos are a surefire way to increase your organic reach (at least for now). Facebook Product Manager Vibhi Kant recently announced that the algorithm would favor Facebook live videos when they were live as opposed to once they have already occurred. So keep in mind that this means constant lives will help your brand out.
Whether you’re a start-up business looking to get a bigger client base or an established brand seeking new potential consumers, you can greatly benefit from the use of a Facebook group. What makes it easier to get clients from Facebook groups is that it allows a great deal of information sharing which prospects generally appreciate. Someone who has yet to experience or avail of your products or services would like to get a bigger picture of what exactly it is you offer.
Facebook groups are also not privy to the Facebook algorithm, so anything published on a Facebook group will reach all its members. That’s powerful. By joining (or creating) a Facebook group where your prospects are present, you can give the necessary information to guide them towards making a purchase and ensure customer retention.
10 Tips on How to Get Clients from Facebook Groups
1. Understand Your Target Market – As with any other marketing strategy, it’s important to first understand who you’re catering to. If you fail to identify the people who are likely to avail of your products or services, you might end up wasting your time interacting with individuals towards a dead end. If you want to get clients from Facebook groups, you should target your effort at prospects who will allow you the opportunity to reap positive results. Basically, make sure you join the Facebook groups your potential clients will frequent.
2. Identify Where Your Market Is – Facebook is a big place – make sure you locate the right groups that your market can be found in. If you’re trying to sell products that are aimed at stay-at-home mothers, would you join groups that are predominantly made up of young professionals? Find out where your target market typically dwells and make sure you join only the groups significant to your cause. There are tons of different Facebook groups..want a few examples? Check out the list below:
- Japanese Pop Culture – video games, manga, or anime enthusiasts.
- Women in College Support Group – female, young, and either getting ready for or already attending college.
- RuPaul’s Drag Race – LGBT, Fans of RuPaul.
- Polyglots, Polyglots, Polyglots – People who speak multiple language, language learners, travelers.
- Burgundy Geeks – Burgundy wine, French Wine, Wine.
3. Be Consistent – What’s the point of joining a Facebook group only to sit in the background and watch all the interaction go down without you? The entire purpose of being part of a group is to share information and join in on conversation. Make sure you respond to pertinent posts with relevant details and engage in meaningful conversations with those you have identified as prospects. If the group is your own, make sure that you post at least once daily and that you are prepared to engage that amazing community you’re building.
4. Give Out Free Calls and Incentives – Who doesn’t love a freebie? When you offer your prospects free calls or incentives, you don’t only give them the chance to understand your brand, you also improve your reliability and trustworthiness. Something as simple as communicating with your client and discussing their current problems can give you the opportunity to establish a sturdy relationship and learn more about how you can improve what you offer.
5. Provide a Good Offer – Once you’ve got a few potential clients, it would be a smart idea for you to provide them an offer. Facebook exclusives for example are a great idea for those who want to urge their Facebook contacts towards making a purchase. You can even choose to bundle some products and services together to make your offer even more appealing. This works great on groups you own. If you want to offer perks in someone else’s group – make sure to contact the admins first and ask for permission. It is always good to have an admin’s blessings before you post something of this sort.
6. Customer Service – If it’s your group, providing customer service within the Facebook Group is a great incentive for acquiring potential customers, since more often than not, a great number of customers are more inclined to ask product or service related question in Facebook Group. When questions are rapidly answered, the word gets around.
7. Don’t Aggressively Promote – Don’t promote your content with other members. Focus on building relationships by being helpful, and by asking and answering questions. Provide free advice to other members.
8. Urge Those on Email List to Join Group – If you’ve created a group, encourage people on your email list to join your Facebook Group which can be a potential source for new customers.
9. Heightened Website or Blog Traffic – Sharing content with the members of your Facebook Group can direct more traffic to your website or blog, increasing the chance of a future sale.
10. Be on the Lookout – If you’re a member of another group, keep your eyes open for people interested in a product or service your company provides, write a comment and then leave your web address and email.
****A HUGE NOTE: Groups have rules. Make sure that you read group rules prior to creating content and engaging. The last thing you want to do is to slight the admins and get kicked out of the group…so keep these in mind at all times.
We’ve just recently started a Socialdraft group. Our goal there is to help you (and to help one another) with our social media marketing goals. Wanna join? Drop by.
If you aren’t taking advantage of everything that Facebook has to offer today – including the almost 1,000,000,000+ members that log into the platform on a daily basis, but all of the other marketing opportunities that this social media platform provides – you may be at least a bit crazy.
Savvy entrepreneurs and smart marketers have long understood the value of getting more likes on Facebook, but now all entrepreneurs and marketers are starting to wake up and realize that it is not about likes. It is about engagement. Why? Because engaged followers can convert into purchases, website clicks, and desired actions. This is called ROI and it’s what marketing is all about.
Trouble is, maybe you bought fake followers on Fiverr and now all your followers are in some country you’ve never even heard of. Or maybe you spent money on ads, grew a decent follower base, and had an ineffective person creating boring posts, then Facebook tweaked their algorithm and your fans stopped seeing your posts completely. Now you’re angry and upset and think that Facebook is a piece of garbage…it’s not. You need to clean house and start fresh.
Let’s dive into this quick guide to shows you how to get more likes AND engagment on Facebook!
1) Clean House
You need to make sure you have a quality community before you move onto everything else. If you own a boutique maternity shop, your clients should be in your geographical area, should be moms…a few dads with a sprinkling of people who could be their friends and relatives. If most of your followers are males in Pakistan, you’ve got an issue.
* Go to Facebook Insights
* Scroll down a bit and look for “Total People Who Viewed” – Select “By Country”. This will give you an idea of where your engagement is coming from. If it does not match your demographics
* Click “Settings”
* Find “Country Restrictions”, Click “edit” and enter the names of the countries you want to restrict.
* Then click on “People and other Pages” (you won’t like this). Manually go through each user to see if they fit your demographic. If not, click the dropdown arrow and “ban from page”
I know that you won’t like this, but the wrong demographic can seriously mess with your efforts. This will be time well spent.
2) Provide valuable content
Just because it is effortless to share almost anything and everything on Facebook doesn’t mean that you actually should share almost anything and everything on Facebook!
The overwhelming majority of online marketers today are “me too” parrot style marketers, copying everything that they come across and pushing it out into the online ether as though it was their own – completely unaware of (or are ignorant of) the fact that they are market has likely already seen the same thing from a handful of other people and has become desensitized to it.
That is the fastest way to make sure that your brand and your business gets ignored.
How do you find good content? See what’s trending and then come up with your own commentary. One great tool is BuzzSumo. Also check out what is trending on Facebook, Twitter, and what others in your industry are creating on Instagram (which is super easy to do with the Photos tool on Socialdraft).
Make sure to test all kinds of content. This means images AND video. Video is currently performing best, so take advantage of that nifty smart phone you got to create some quick and fun vids.
When you utilize valuable content – almost always original content – you won’t have to worry about how to get more likes on Facebook, you’ll have to start worrying about how to maximize and convert each and every one of the likes that you’re able to cash in!
3) Invite People to Like Your Page
There’s a nifty little trick not many people know about. Go to one of your popular posts. Click on the area that shows the people who have liked this post. A modal box will pop up. You will see an “invite” button to the right of this. If you click it, the user will receive an invite to like this page.
Use this in tandem with a boosted post…a quick way to increase your targeted likes.
4) Improve the visibility of your Facebook platform
Even the best marketing on the planet is going to be worthless if you aren’t able to get that marketing out in front of people that can become customers.
You’re going to want to utilize advertising (Facebook advertising is amazing – when you use it right) to improve your visibility, and really unlock all of the leverage that tips to get more Facebook likes has to offer.
With more visibility you’ll be able to convert more visitors into fans, and with more visibility you’ll be able to more effortlessly communicate with your market and create the kind of relationship that they expect these days.
5) Pose Questions
One very effective way to interact with your fans and increase engagement is to ask questions. Asking questions initiates a response from people. Also take time to formulate questions designed to ignite interest, such as tips, controversial issues or questions related to events.
6) Contests
One tried and true way of increasing engagement is to hold contests. There are many types of contests but the key to increasing the level of engagement is to make the contest as intriguing and thought-provoking as possible.
7) Call To Action
In marketing, a call to action is an instruction to the audience to respond by requesting the audience to do something. This could be as simple as leaving a comment, purchasing a product, provide personal details and contact information. The choice is up to you, but let them know exactly what you want from them. Remember, if you don’t ask, you won’t received.
8) Plan Facebook campaigns
Plan Facebook campaigns in advance which will add to your content reservoir. But be creative. For example, Lay’s invited users to propose and vote on the next flavor by selecting three ingredients, a name, and also by providing a short description.
9) Post regularly but not too much
According to some research, pages that posted one or two times per day received forty percent higher user engagement compared to pages that had more than 3 posts per day. Just a reminder that you can schedule your social media posts with Socialdraft (think about it – a whole year’s posts scheduled so you can engage all day).
10) Include Photos
There is a reason photos are the primary type of content posted and shared on Facebook. Photos are also the most engaging type of content on Facebook, with a 87% interaction rate. According research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
It’s no longer practical for businesses to overlook the importance of being present online. The vast majority of the world’s population uses the internet to find products and services that suit their needs and preferences. If you fail to be available to your market when they look for you, you’re practically giving up to your competitors. Among the most popular online platforms that consumers use is Facebook. There are loads of different functions and features that Facebook offers businesses to help better interact with their target market and among the best options are Facebook groups.
Yet, there are many hurdles when you’re using the more traditional pages for Facebook Marketing. Facebook’s algorithm comes to mind. It makes it so that pages that don’t get a lot of likes and comments don’t get as many views as pages that do. This means that if you are taking over from another community manager, or that if you’ve neglected your page for a while, you’ll have a hard time getting your content in front of your fans.
Facebook pages also make it harder for businesses to engage with their customer base. You can’t just message a user on Facebook (as your business) if you think they could use your services. This user needs to reach out to you first with a comment on your page, or by DMing your page.
This is why Facebook groups are great for business. Facebook groups are a great way to get around the pesky little problems of marketing on a Facebook page.
The Benefits of a Facebook Group For Your Business
No More Confusing Algorithms – A lot of business owners will agree that while using Facebook Pages is a practical and obvious choice for those seeking to improve their brand’s online presence, the algorithm that Facebook developers use makes the benefits of using Pages very limited. This is why brands have shifted to using groups instead where they can cultivate strong relationships and develop a better reputation for absolutely free.
Easy for Introvert Entrepreneurs – Not all entrepreneurs have the charisma and social skills of public speakers. That said, introverted business owners can greatly benefit from the use of Facebook groups because it allows them to connect, interact, and develop deep relationships with their consumers without the need for face-to-face meet-ups.
Keeping it Social – People go on social media for the very reason that they want social interaction. Facebook groups provide people the feeling of belongingness and exclusivity which the vast majority of individuals crave and appreciate. This is particularly true for groups that require acceptance before granting membership, further enhancing the feeling of being part of an exclusive community.
More Freedom – A Facebook Page is a lot like a Facebook Profile – you own it so you get to decide what content gets posted. The same isn’t true for Facebook groups however, where members are all capable of sharing information, making posts, and starting conversations. It’s a free place for people to interact and there really is no one in charge, offering a much more comfortable space for sharing and contribution. That being said, you can set up any rules you want, so for example, you can set up a “no solicitation group” to prevent competitors from creeping into your community.
Strong Reliable Presence – When you place yourself as the administrator of a Facebook group, you automatically assume the responsibility of overseeing the interactions and events that occur in your sphere. This gives the users in your group the sense that you are reliable and ever-present, giving you an image of trustworthiness that comes along with the strong presence.
If you want a little more information on groups, how to create them, and how to market them – click here.
If you have been thinking about taking advantage of social media to grow your business, the odds are very good that you’ve looked seriously into using Facebook to help make that happen.
Facebook is the Titan of the social media space, and one of the most frequently visited websites on the planet. Combine that with the wealth of information than the Facebook platform has been able to gather about pretty much anyone and everyone, and you are talking about an advertising and marketing super tool you simply cannot ignore.
Without increased Facebook engagement rates on your pages, profiles, or Facebook content, you won’t enjoy all of the significant benefits that this advertising solution brings to the table. That’s where we come in with this quick guide. By taking advantage of the following 7 tips you will dramatically increase engagement on Facebook.
7 Tips On How to Boost Facebook Engagement in 2016
1) Create Engaging Content
It is going to be absolutely impossible for you to create better engagement on Facebook without first creating content that is actually worth engaging with. A lot of people try and throw everything they can at Facebook to see what sticks. Instead, you need to create content that the Facebook community – and your market specifically – is going to be interested in sharing with the rest of the world. Interesting, exciting, and consumable content is the name of the game. Use tools like Buzz Sumo to see what your audience is talking about, play with Buzzfeed type titles, and throw in a few memes to lighten things up.
2) Include Calls to Action
You have to motivate individuals to take the necessary action you want. Think of ways to rally your audience and make them part of something. You could ask you fans to comment on your product in 20 words or less and reward the writer of the best 20 word slogan with a gift. You get the idea. The Facebook Call-to-Action button also allows you to focus attention on a video placed on your website or blog from your Facebook cover image.
3) Showcase Your Brand’s Appeal
Abandon corporate speak and transition to the kind of writing and content that really showcases what your brand is all about. Show off your specific personality, engage with your market on a personal level, and leverage everything that Facebook offers to increase your engagement rate. If possible, allow your fans to go behind the scenes of your company with a (video) peek at something they haven’t seen.
4) Quickly Respond to Comments
With every year, more and more customers are choosing social media to reach out to brands because of the perceived immediacy social media brings. More people are also posting comments about brands on their own feeds. In one survey, 53% of Twitter users expect to hear back from brands within an hour of tweeting, and 72% when the tweet involves a specific complaint. Customers now expect quick customer service on all social media platforms, and when people receive a fast responses, their connection to your company is deepened, making them more likely to make purchases from you in the future.
5) Use Videos
Videos are very successful on Facebook. If you do featured video and regular short videos you will garner lots of views and engagement. Last year, Facebook’s video traffic reached 4 billion daily views, making it YouTube’s first real rival in online video. You can also add playlists on your Video tab so you can manage people’s video experience.
On Facebook, featured videos are placed above your About section and appear larger on your Videos tab. Featured videos have to be enabled by Facebook for your account. Go to the Video tab and see the button to Add a Featured Video.
6) Educate and Entertain
Do research and create entertaining and educational content related to your brand that will contribute to, and heighten the awareness of your fan base. Most people enjoy reading about little known facts related to a product they may purchase. An objective fact about a product genre will contribute to a product’s credibility. For example, if you’re selling oranges you could include informative information about the wonderful benefits of Vitamin C.
7) Create Content For Your Target Audience
Determine the demographics associated with who is most likely to purchase your product, and then target your content to that audience. This info will provide you with a basic understanding of who your prospects might be. Once you’ve done that you should structure your Facebook pages accordingly. Consider asking your fans what they like and don’t like about your Facebook account and make adjustments.
To appeal to your target audience on Facebook:
1. Log into Facebook
2. Scroll to the bottom and click on the link that says “Advertising”.
3. On the top right hand corner click on the icon that reads “Create Ad”.
4. If you do not see Targeting Options, you might need to fill in step #1 which tells you to Design Your Ad. Just fill it in with jargon and then click next to get to the Targeting Area. Here you are able to set up your Facebook Ad Campaigns and determine how many users you can target.
One of the most crucial elements contributing to a resounding success on Facebook, and all social media platforms, is a high level of engagement — the degree in which you interact with your fan base. Among the variety of ways to boost your level of engagement, including superior content and posting images and videos, is running a contest or sweepstakes as part of a promotional campaign.
When running a contest on Facebook, it’s important to be well acquainted with Facebook’s promotion guidelines, otherwise your efforts may end up costing you time, money and a lot of unnecessary frustration. In this first of a 7 part series, we’ll provide you with a summary of Facebook’s promotional guidelines.
Facebook Promotion Guidelines
1) Facebook requires that sponsors include a set of rules and eligibility requirements in their promotion, as well as a statement releasing Facebook from any direct association with your promotion.
2) Sponsors can run promotions on their page timeline, or within a third-party app, but Facebook prohibits those sponsoring giveaways from requesting any entrant to promote a giveaway on an entrant’s timeline, or a friend’s timeline, as a requirement of entry.
3) Although sponsors can request entrants to like or comment on a sponsor’s page status update as an entry requirement, sponsors cannot require entrants to like their page as a means of entry.
4) Sponsors are not permitted to recommend that entrants create second accounts.
Facebook’s Terms
The terms summarized below, along with Facebook’s Data Policy and Statement of Rights and Responsibilities, apply to all Pages on Facebook. Facebook requires that all content on Pages comply with their Community Standards, and stresses that you are responsible for ensuring your Page complies with all applicable laws, statutes, and regulations.
A Facebook business page must comply with Facebook’s community standards just as a personal page would. And any apps installed on your page must also comply with the Facebook platform policies.
Facebook Platform Policy
Under Facebook’s platform policy, there are rules that app developers must adhere to in order to meet Facebook’s requirements. Even if you’re using a 3rd party app, you are responsible, and must ensure that the app conform’s to Facebook’s guidelines.
Advertising on Pages
Third-party advertisements on Pages are prohibited, without Facebook’s permission.
Applications on Pages
Apps on your Page must comply with the Facebook Platform Policies.
Encourage Proper Use
The Encourage Proper Use rule prohibits app developers from designing an app in which you give an incentive to those that like a page or share a post.
From Facebook’s developer blog:
“You must not incentivize people to use social plugins or to like a page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, Facebook wants its users to like your page because they want to connect and hear from the business, not because of artificial incentives.”
You asked, we listened, we delivered.
You Can Now Schedule with Socialdraft for Pinterest & Facebook Groups
Pinterest is darn fun…and Facebook groups are an awesome way to beat that annoying algorithm, so we listened to your requests and are happy to announce that you can now BOTH schedule pins to Pinterest AND schedule posts to Facebook groups. How Groovy is that!
And just in case you’re not taking advantage of these awesome tools – here are some reasons you should be:
Why You Should Be Using Pinterest
- 100 million ACTIVE users
- 176 million registered users
- 42% of adult online women use Pinterest
- 80% of all pins are repins
- Pinterest has the longest shelf life of all social networks (40% of clicks happen day 1, 70% happen the next two days, the final 30% happen 30 days+)
This means that businesses and brands looking to build or grow a targeted community on Pinterest need to consistently post engaging, gorgeous, and entertaining pins.
Why You Should be Using Facebook Groups
Facebook are not a replacement for your Facebook page, but an awesome way to boost your business and build relationships with your clients. The best part about Facebook groups is that all your posts will show up in the newsfeed. Facebook groups are NOT affected by the algo. The downside is that the updates will only show up to the members of your groups, but you have a whole hell of a lot more control over what is seen…so we highly recommend these become a part of a business strategy.
Needless to say, we are so excited to announce that you will be able to schedule and publish pins to Pinterest and posts to Facebook groups as well. This is on top of everything else you can do on Socialdraft:
- Scheduling to Facebook, Twitter, LinkedIn & Instagram
- Social Media Reports
- Downloadable Content Calendars
- The SmartID Influencer Tool
- CSV Uploading
- Instagram Management Tools
- Web Alerts that Can Be Converted to SMM Posts in Seconds
- Team Collaboration
- Categories & Projects for Easy Content Duplication
- Smart Tasks & much more…(you can check out all our features here)
You can now consider us you one-stop social media marketing dash!
If you’re already using our dash, there’s nothing you need to do…if you’re not, simply sign up for our risk free trial.
How does Pinterest Scheduling on Socialdraft work?
As with every feature on Socialdraft, we wanted to make scheduling Pinterest pins easy-peasy. With Socialdraft you can schedule your pins from anywhere (even your smart phone or tablet)
How to Add a Pinterest Account to Socialdraft
How to Connect Pinterest Account and Boards
1. Click the Pinterest Connect Button (it will be on top of your screen)
2. Agree for Socialdraft to manage your pinterest boards
3. Page will redirect to Socialdraft connection page with your Pinterest boards
**If you are a current user and have notifications turned off, head to Settings > Social Profiles > Facebook to connect to Pinterest
How to Add A Facebook Group to Socialdraft
How to Connect Facebook Groups for New Users
1. Click the Facebook Connect button (it will be at the top of your screen)
2. Agree for Socialdraft to Manage page and groups permission
3. Page will redirect to Socialdraft connection page with your facebook pages and groups
How to Connect Facebook Groups for Current Users
1.Go to Settings > Social Profiles > Facebook
2.Click Disconnect ( All your scheduled posts will still be intact)
3. Click Connect and Agree for Socialdraft to manage page and groups permission
4. Page will redirect to Socialdraft connection page with your facebook pages and groups
How to Schedule Pins or Posts to Facebook groups with Socialdraft
Scheduling a Pinterest image or post to a Facebook group using the Socialdraft drag & drop calendar takes just a few steps.
From the Homepage Dashboard
1. Go to the “Create a Post” area
2. Enter your Write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest or Facebook (and any other social networks you want to schedule this post to) and select the Pinterest board(s) and Facebook group(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”
From the Drag & Drop Calendar
1. Click on the date you want the schedule to post
2. When the modal box pops up enter your write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest or Facebook (and any other social networks you want to schedule this post to) and select the Pinterest board(s) and Facebook group(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”
From the Bookmarklet
1. Make sure you have the bookmarklet installed
2. Click the bookmarklet and once the modal box pops up enter your write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest or Facebook (and any other social networks you want to schedule this post to) and select the Pinterest board(s) and Facebook group(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”
From Socialdraft Photos
1. Search for a keyword. Hover over the image you want to share and click “share”
2. A new window will open, enter your write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest or Facebook (and any other social networks you want to schedule this post to) and select the Pinterest board(s) and Facebook group(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”
People have been begging Facebook for a dislike button. Looks like it has finally arrived as “Reactions”. This feature was long ago released in places outside the United States.
Facebook Reactions is a set of emojis that you and your audience can use to give insights into how they feel on a Facebook post.
The available “Reaction” emojis are “like”, “love”, “haha”, “wow”, “sad” and “angry” buttons. There was also a “yay”, but it caused confusion in test markets, so it was removed from the official US launch.
How Facebook Reactions Work
On your machine
– hover over “Like”
– emoji “Reactions” will pop up
– choose the emoji that fits best how you feel
On your mobile
– press and hold on “Like”
– emoji “Reactions” will pop up
– choose the emoji that fits best how you feel
Once you have added your “reaction” Facebook will display it on the regular area for likes among everyone else’s reaction.
How Do Facebook Reactions Affect Marketers?
These are a great way to measure how your audience feels about your brand. Sentiment is a HUGE factor in Social Media posts and this will be an invaluable resource.
You will be able to see reactions and their counts on your Facebook Insights tool.
We’d love to know what you think about Facebook Reactions, so let us know in the comments.
Got a brand new update to the Facebook Business Page. Looks like Facebook is working on giving more options to SMMs and business managers. Here’s a quick breakdown of everything you can do on the new mailbox:
Facebook Pages Mailbox Update January 2016
All your messages will be on the left. If you click one, it will show up in the middle of your screen for easy viewing.
You can now respond to your messages, share attachments, engage people all from the same place within the Facebook business page message area.
Facebook also gives you information on the person’s time zone, geolocation, the date they liked your place, and where they work. This is quite handy for businesses. There is one caveat – they must have this information set as public, otherwise, Facebook will not display it.
Facebook is an excellent tool to help increase brand awareness and attract potential customers for small businesses. A well designed Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. We have featured many instructive and helpful Facebook articles on Socialdraft.
One of the most noteworthy Facebook topics include “Engagement,” which consists of three components: Likes, Comments, and Shares. Engagement plays a large role in who sees your posts, and the level of engagement is a major factor in Facebook’s algorithm which determines which News Feeds your posts get displayed in and how many users you’re able to reach.
We’ve also discussed using creative images when posting on Facebook. To keep your Facebook fans engaged, you must create and share images that get your followers to Like, share and comment on your posts. Try sharing images of your products or photos of your customers enjoying your services. Greenish and blue-gray hues tend to be less popular compared to colors like aqua, bright red, navy and chartreuse. And open scenes with little activity tend to be unpopular.
More recently, we’ve discovered 4 advanced Facebook tips to promote your brand, courtesy of Kevan Lee. Some of these tips are new and some reinforce the validity of effective promotional Facebook topics we’ve already covered.
1) Fridays Are Facebook’s Best Day For Engagement
The Social Intelligence Report from Adobe analyzed over 225 billion Facebook posts from the past two years to come up with some data-backed recommendations for Facebook marketers. Their research on the best day to post indicated Fridays was the best day, which received more comments, likes, and shares than any other day of the week. The obvious takeaway here is to post more photos–and not just any photos. Choose photos that support your post or tell a story on their own. Certainly, Facebook pages are already embracing photos as posts: 75% of page updates are photos.
2) Biggest Traffic Drivers are Facebook, Pinterest and Twitter
In terms of quantity, Facebook, Pinterest, and Twitter are the top three referrers of traffic. A Shareaholic study looked at a four-month period of data (December through March), covering more than 300,000 websites. In their study of engaged traffic, the lowest-performing sites for referral volume came out on top for engagement.
YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. Get involved in social media accordingly. If you’re after a big reach and spreading brand awareness, go with Facebook, Twitter, and Pinterest.
The Shareaholic study also revealed that Facebook is the supreme king of social referrals. Last February, Facebook drove 21.25% of the overall traffic sites received. Since December, Facebook’s share of traffic grew 38% (5.81 percentage points). While brands enjoy hating on Facebook for limiting the reach of Pages and then forcing businesses to pay for ads, Facebook still continues to refer high traffic to websites when users share links they enjoy with all of their friends.
3) Interactions Per Post
Earlier this year, Social Bakers analyzed more than 40,000 pages to see exactly where the average engagement lies for pages of all sizes. Pages with 1 to 9,999 fans: 28 interactions per post 10,000 to 99,999 fans: 118 interactions per post. 100,000 to 499,999 fans: 385 interactions per post.
Interactions represent the total of comments, shares, and likes. In addition to the benchmark data above, Social Bakers also found that interactions on a particular post are directly correlated to a post’s reach. The more engagement a post gets, the more people will see it. Measure your Facebook page’s success against the benchmarks in this Social Bakers study. As time goes on, reach and interactions may continue falling, so these targets could be great to aim for but not the end of the world if you miss.
4) Photos Drive Engagement on Facebook Pages
It’s likely that a stat about the power of visual content is not surprising to you, but how about a stat of this magnitude? According to Social Bakers, 87% of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4% of interactions. The obvious takeaway here is to post more photos–and not just any photos. Choose photos that support your post or tell a story on their own. Certainly, Facebook pages are already embracing photos as posts: 75% of page updates are photos.
How to Manage & Grow Your Social Media Accounts
Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:
- Schedule posts to multiple Social media accounts
- Monitor your online reputation
- Have multiple people create and post content
- Pull Reports
- Engage
- and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?
