Tag Results

By now you know that Facebook is almost always pay-to-play. While this is true, it does not mean that you can ignore the platform for marketing. It is incredibly effective, and although organic reach and engagement rates have been declining since 2014 (it had dropped to 6% –  a decline of 49 percent from peak levels the previous year). In 2018, organic reach levels had dropped to 1.2% and organic engagement dropped to an average of 0.6% in 2017.  That does not mean you have to give up.

How to Increase Organic Facebook Engagement

Plenty of brands are able to pay to advertise to reach their desired audience. Other brands – particularly small businesses – don’t have the budget or don’t have the time and know how to make this kind of investment. Don’t panic. Organic reach is not dead, it dropped – but if you are a smart marketer, you can still earn those eyeballs organically.

What is Engagement & Why is it Important?

Facebook “engagement” essentially consists of three components:

  • Likes
  • Comments
  • Shares.

Comments and shares are the most valuable and carry the most weight as legitimate forms of reach, but it is not as simple as it seems.

Post engagement plays a large role in WHO sees your posts because it is a major factor in Facebook’s algorithm. The formula determines whose News Feeds your posts get displayed in and ultimately, how many users you’re able to reach.

Facebook values comments on posts that come from conversations between Facebook users. Particularly if they are friends, so trying to gain the system with unnatural comments won’t work. We’ve outlined 14 different tips to help you get more Facebook engagement so you can increase your reach and actually see an ROI from your efforts.




14 Tips on Increasing Facebook Engagement

Use Engaging Images, Particularly Videos

Use engaging images and videos on Facebook

Photos get more engagement than text posts, but videos (particularly videos that are uploaded natively to Facebook) get the most love from Facebook. Why? Facebook is competing with YouTube. If you create a video it will be prioritized over other types of content.

Besides format, keep a few other things in mind:

  • Keep images clean & easy to read & understand
  • If possible, share photos of your customers at your place of business or using your products. Tag them and you will see engagement skyrocket.
  • Green and blue-grey are the two colors that perform worst on Facebook.
  • Bright colors like aqua, bright red, navy, and chartreuse work best.
  • Landscapes with little activity don’t perform as well.

Share Exclusive Discounts and Promotions

Share exclusive discounts and promotions on Facebook
This still works.  Offer special deals and perks to your customers to keep them interested and to drive sales. Just make sure to make the deal actually enticing. When you craft your posts, include call-to-actions with links to the most relevant page on your website.

Post on Sunday

Sundays are great days to post, followed by Saturday. Thus, posts on Saturday and Sunday will get more engagement than on the weekdays, people are home, relaxing, and they will have a little time to browse Facebook without thinking about work. Grab them while they are in this state and you increase your chances of engagement.

Engage

Make sure to interact with your fans on Facebook

The more interactions on a page, the more the algorithm will work in your favor. Make sure you reply to each interaction individually. While you’re at it, personalize the responses. This will build a personal relationship with the commenter and possibly transform them into a brand ambassador. Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business. Posting content that shows you took their feedback into consideration can build customer loyalty and show you value their ideas. There are a few things to keep in mind here:

  • Geo-location – if your business is local, Facebook wants to see that locals are engaging. It tells their algorithm that the content is good for people in that area and will serve it to more of your fans in that area.
  • Get conversations going – Facebook values conversations between people on the platform. If you can craft a post that gets people talking to each other, Facebook will send your post to more newsfeeds.
  • Timeliness – Speed of engagement matters. The quicker people are commenting and talking to each other after you post, the more the Facebook algorithm will kick in in your favor.

Remind Fans to Share

Remind Fans to Like and Share your Content on Facebook

This one can be tricky since Facebook does not want you asking for favors on the platform. However, you can be really smart about how to craft your posts so that you can get people to share your content. Sharing doesn’t always have to originate on Facebook. Make sure to optimize your website to make sharing to Facebook easy for your audience.

Post Regular, Fresh Content

If you don’t put in the time to maintain your Facebook page, it will do little to nothing to help your business. When using Facebook as a marketing platform, a considerable amount of time is required in monitoring feedback posted to your Facebook Page, and keeping your page updated with fresh content. You can’t expect to get likes if you leave questions unanswered and fail to encourage conversation. Use a social media scheduling tool to schedule your posts and then make sure that either you or someone on your team is ready to monitor the action around it.

Get People to Engage by Asking Questions

Facebook engagement tip

People want to have their voice heard. This includes your customers. So go ahead, ask for their opinion. Need some ideas? Here goes:

  • Ask customers to help you name a product
  • Ask them to describe memories and moments associated with your brand.

When Skittles asked fans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions. Keep your questions simple. Relate questions to specific consumer lifestyles, such as where or how they use your product. Monitor your customer feedback on Facebook posts and comments, Twitter mentions and emails to find question topic ideas.

Fill in the Blank

Use a short sentence with one word missing to generate a significant amount of comments, likes, and shares. Pringles used a fill-in-the-blank post to connect their chips with a relaxing summer holiday. A bonus of this tactic is that Pringles got a snapshot of their fans’ product preferences by monitoring the comments. Use fill-in-the-blank posts as a two-pronged engagement tactic: interact with your online community and get to know them better for future marketing campaigns. Use the post tactic in conjunction with a specific event, such as a summer holiday or a family ski trip. Awkward or funny situations get people to engage on a more personal level.

Don’t Use Hashtags on Posts

Posts on Facebook that include a hashtag receive less engagement than those without hashtags. Although hashtags serve to categorize content on Twitter and Instagram, they impair engagement levels on Facebook, so just leave those out.

Increase Engagement By Posting Images via Instagram

Instagram is a Facebook property, as such, Facebook prioritizes Instagram posts that are shared directly from Facebook to Instagram. It’s super easy to use too, just takes one click.

Get Your Team Involved

So…remember how we spoke about engagement. Get your team ready. Have your co-workers who are not admins of the page ready to engage EACH OTHER on your posts as soon as they come out. Your co-workers are probably similar to your target audience and in your geo-location – so they are a great sample audience for the Facebook algorithm to clone.

Best Time to Post

There is NO one best time to post. Seriously. You need to dive into analytics to find the best posting time for your brand or business. Then, you need to test posting immediately before, on the dot, and right after. Keep testing until you figure out the time that gives you the best results.

Only Upload Source Videos on Facebook

Publishing videos directly to Facebook will get you the most engagement. Do not share links from YouTube or other video sites.

Short Post Descriptions Get the Most Interaction

The shorter the description you write for your post, the more your interactions you will get. Of course, there are exceptions to the rule, but for the most part, people on Facebook have short attention spans and want you to get to the point, so do it…and do it in 50-140 characters.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts including Facebook pages, Twitter Accounts, Instagram accounts, Pinterest Boards & LinkedIn business pages
  • Have multiple people create and post content (and let you control what gets published)
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions, just ask by opening up a chat?

Facebook can be an excellent tool to help small businesses to increase profit and attract potential customers. A well designed and curated Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. But increasing Facebook fans and engagement on your business page requires dedication and specific marketing skills. We’ll dive into the skills you need and give you some tips so that you can actually see a return on investment on your time marketing your small business on Facebook.

Facebook Small Business Marketing Skills

Although we’ve previously supplied several quality Facebook tips for small businesses, it can still be a challenge to actually see an ROI from the network. Why? There are a few reasons:

  1. The Facebook Algorithm: If you have not successfully engaged your audience in the past, Facebook will lower your organic reach.
  2. Competition: There are many businesses on Facebook. This includes direct competitors and national businesses. Many are vying for the same eyeballs.
  3. Time: Small businesses usually run on tight margins and with a small crew. This means resources are tight.

Does this mean that your small business can’t succeed on Facebook? Not at all. Let’s see what you can do to increase your chances of successfully marketing your business on Facebook.

 

Maximizing reach on Facebook

1. Maximizing Reach

Facebook Reach is the most challenging thing out there. If you don’t get engagement (likes, reactions, comments, and shares) then Facebook’s algorithm kicks in and drops you in organic reach. That means that the people who follow your page will have fewer chances of seeing your status update.  You need to keep an eye on analytics to see if your posts are reaching your followers. Check Analytics to see when your fans are on-line. Publish around this time. Then analyze the posts that get the most engagement and reach and analyze why they did so well. Work to replicate what made these posts so good.




2. Knowing Your Audience

Once you understand your Reach, you need to make a point to understand your audience. For example, what you post on a Facebook page for car lovers will be different than what you post on a page for moms. Don’t assume that you know what your audience likes. Analytics will tell you what your audience responds to. You also need to make sure you’re posting at the right times of day — when fans are most likely to be on Facebook. If your page targets school teachers, it wouldn’t make sense to post during the day while they’re at work.

3. Using Creative Images

Images, GIFs, and videos drive Facebook! Humorous, emotional and powerful images are likely to get more engagement. To keep your Facebook fans engaged, create & share images that get your followers to like, share, react & comment on your posts.

Note: As we’ve previously suggested, share images of your products or photos of your customers enjoying your services. Greenish and blue-gray hues tend to be less popular compared to colors like aqua, bright red, navy and chartreuse. And open scenes with little activity tend to be unpopular.

4. Listening

This one is still very much true, and perhaps even more so. The best social media pros listen the most actively and most aggressively. Make sure you pay attention to your notifications, but also use tools to know whenever your brand, business, or its principals are being mentioned online and on Facebook.

5. Pattern Recognition

This is getting more and more critical as the data and complexity of social continues to ratchet up. Are these posts on our Facebook page a crisis in the making, or just noise? Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones.

6. Visual Thinking

Yes, you need to be a great writer if you are going to succeed in Social Media, but images are the first thing people see when your status hits their feed. This means you need to be able to capture their attention with the image before they move onto the write-up. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. If you’re in social media, you should take at least a few photography and basic graphic design classes.

7. Statistical Analysis

You need to take time to analyze your analytics. You need to understand what works, what doesn’t and what may. Data and metrics will get you to success. Take a quick course in excel and data analysis. This will make a huge difference to your business’ success on Facebook.

8. Use the Right Tools

Yes, I know we said 7, but we’re going with 8 because the right tools will make all the difference when it comes to Facebook marketing. If you think that marketing your business on Facebook manually will work, you’re in for a rude awakening. You’ll forget to schedule things, you’ll miss engagements, and Facebook will become a thing that you ignore when there are time sensitive matters for your business. Instead, use a social media tool like Socialdraft. With Socialdraft, you can:

  • Schedule posts ahead of time to Facebook pages as well as Instagram, Pinterest, Twitter and LinkedIn
  • Reply to comments on your Facebook page
  • Pull reports to track your performance
  • Keep an eye on your business’ online reputation
  • Schedule one-time, recurring, or duplicate posts
  • Schedule in bulk with a CSV
  • Set up different users with different permissions
  • and much more.

If you are curious as to what Socialdraft can do for your business, take us for our risk-free trial and ask us for an on-boarding session so we can teach you all the ins and outs of the dash so you can get the most out of your social media marketing efforts. We look forward to helping you achieve success.

Facebook is an excellent online tool to help increase business and attract potential customers by sharing critical information about your company. For businesses, a Facebook page with many likes/fans, along with updated content, helps to gain exposure, cultivate relationships, and communicate with your targeted audience. Increasing fans on your business page ensures that your Facebook updates will be seen by more people’s news feed where fans can like your content and share it with their friends. The issue is that Facebook has gotten so large, and there are so many businesses marketing on Facebook that the social network has implemented an algorithm that prioritizes content that gets engagement. That means that if your content gets no likes or comments from a targeted audience, your chances of being seen by the people you’re marketing to significantly decrease. Don’t worry, these 17 simple tips will help you gain fans, and grow your company’s organic reach.

Small Businesses Facebook Tips

Posting Regular Fresh Content on Facebook for Business

 

1) Post Regular, Fresh Content

If you don’t invest time in maintaining your Facebook page, it will do little to nothing to help your business. When using Facebook as a marketing platform, a considerable amount of time is required in monitoring feedback posted to your Facebook Page, and keeping your page updated with fresh content. You can’t expect to get likes if you leave questions unanswered and fail to encourage conversation. “Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.” A few tips on content creation:

  • Keep it short & simple
  • Use images, GIFs and if possible video that is uploaded directly to Facebook (the last will get you the most organic reach)
  • Always include a call to action

How to get more engagement likes and loves on Facebook posts

2) Remind Fans to React and Share

Facebook reactions are incredibly powerful. Likes have the least power, so if you can prompt your audience to love or laugh on Facebook, you’ll get a boost on the Facebook algorithm. Create react posts to execute this technique (polls are a great way to sneak this in). Try it out and measure your results. Burger & Lobster restaurant uses these to get their audience involved with their page.

Engage fans to keep them active

3) Interact

The more interactions on a page, the more the Facebook algorithm is positively affected. Make sure you reply to each interaction individually. While you’re at it, personalize the responses. This will build a personal relationship with the peron who left the comment and possibly transform them into a brand ambassador.

4) Use Tagging and Acknowledgments

Status-tagging can drive in new connections. Tag an author or a popular Facebook page to draw attention, but only if you have good reason to do so. For example, selflessly promote a niche-post and how it benefits people who like your page. Be authentic, and the page admin (hopefully the fans as well) will appreciate you for it.

Engaging Images and Videos on Business Facebook Page

5) Use engaging Images and Videos

Rich media like videos get more reach, more attention and help your message stand out in News Feed Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services. Greenish and blue-gray hues tend to be less popular compared to colors like aqua, bright red, navy and chartreuse. And open scenes with little activity tend to be unpopular.

Connecting Instagram to Facebook page

6) Instagram-it

You do know that Facebook owns Instagram, right? Something tells us that Instagram posts will be held in high regard & given love by Facebook’s algorithm. Besides, this is a visual medium, and as you read above, images are key. Socialdraft’s PHOTO SHARING FEATURE MAKES THIS A SNAP!

Exclusive Discounts and Promotions on Business Facebook Page

7) Share Exclusive Discounts and Promotions

Offer special deals or perks to your customers to keep them interested and to drive online sales. Include call-to-actions with links to the most relevant page on your website. Valuable offers like buy-1-get-1-free or discounts over 20% are more likely to be shared and it helps spread the word about your business. To improve engagement with your promotions, include clear calls to action, redemption details, and when the promotion ends to add a sense of urgency.

8) Provide Access to Exclusive Information

Reward people who are connected to your Page and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.

Facebook Page Contests for Businesses

9) Create Contests

One way to attract Facebook likes and obtain those all-important email signups is by running a contest on your Facebook page. A well designed contest with a fairly valuable prize can land you contact information on hundreds of potential customers. Because when people enter your Facebook contest and provide their email and contact details, they become a new lead. You can run a Facebook contest to meet specific goals. For example, you can run a contest to get new fans, or keep fans engaged, to get new emails and leads, to expand awareness of your brand, or to generate fresh user content. [See 7 Facebook Contest Ideas].

10) Create a Two-Way Conversation

Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business. Posting content that shows you took their feedback into consideration can build customer loyalty and show you value their ideas.

11) Use Power Editor for More Targeting Options

All advertisers have access to Power Editor (as long as you have Google Chrome). Use Power Editor for more advanced targeting and for an easier way to create a campaign involving multiple ads.

12) Test Different Promoted Posts Using “Dark Posts – Now Called Unpublished Posts”

Another feature available through Power Editor. Ever want to test multiple different promoted posts (in terms of image, targeting, and text), but want to avoid annoying your fans with a ton of posts discussing the same thing? With Power Editor, you can create something called a “dark post” that is exactly the same thing as a regular post, but doesn’t appear on your page’s timeline. You can use these posts for advertising purposes to help test different creative, targeting, etc.

13) Target Your Posts

This is a tip for brands that have a high volume of likes. Even with the decline in organic reach, brands can benefit from targeting their posts to specific, relevant likes. If you have a promotion taking place in New York only, for example, target the post to reach only a New York audience.

14) Posts that Contain Just Text Generate a Higher Organic Reach than Posts with Images

There’s no arguing that posts with images tend to stand out more than posts without images, but Facebook provides a higher volume of reach to posts without image content. Consider this when you are posting content that doesn’t necessarily need an image coinciding with it.

15) Use Custom Audiences to Gain Additional Insight about Your E-mail List(s)

Take an e-mail list (prospects, customers, etc.) and upload them to Facebook to create a custom audience. From there, you can layer on things like interests, buying behavior, and other targeting options on Facebook to gauge the interests and behavior of your e-mail list. This can open up the door for new advertising opportunities and can help dictate your e-mail/content strategy.

16) Don’t Use Mobile Ads Unless Your Website is Mobile Friendly

Facebook makes it easy to target users by both desktop and mobile. While it’s tempting to try and reach your target audience as much as possible, if your website isn’t “mobile friendly”, you should avoid serving ads to mobile users.

17) Use Your Page’s Timeline as a Timeline

This is a great feature on Facebook for brands who have been in business for many years. Post your milestones (i.e. when you were founded, location openings, new product launches, etc.) and include a relevant picture to coincide with it).

18) Invite People Who Like Posts to Like Your page

This is the ultimate trick. Sponsor a post, then invite the people who liked that post to like your page. Think of it as a vetted ad, they already showed interest.

[fve]https://www.youtube.com/watch?v=nRk6y6VcHAA[/fve]

19) Use a strong social media management tool like Socialdraft

Socialdraft is an all-in-one social media dashboard. With Socialdraft, you can:

  • Schedule to Facebook pages, Instagram accounts, Pinterest boards, Twitter accounts, and LinkedIn business pages.
  • Identify influencers
  • Pull reports
  • Engage your audience
  • Keep an eye on your online reputation
  • and a ton more.

If you are looking for the ultimate social media tool, check out Socialdraft. We offer a risk-free trial and training for you and your team. We look forward to working with you.

 

Facebook isn’t going anywhere. In fact, it is only growing larger and larger. As of 2017, it clocked in at 2 billion users. That’s 2 billion people who could possibly be interested in your brand or business. But let’s get real here. All those people probably can’t be converted to valuable likes. Each business and has its own specific demographic, it is the people who fit into that demographic that can convert to either purchasers or your product, users of your service, or brand advocates for you. Your challenge now is attaining high-quality Facebook likes. If you’re ready for them, read on, because we’re about to make your task much easier.

10 Tips For Getting High-Quality Facebook Likes

For businesses or brand, a Facebook page with many targeted likes/fans, along with updated content, helps to gain exposure, cultivate relationships, and communicate with your targeted audience. If your business page has 1,000 fans — people who have liked your Facebook page — your updates have a chance of being seen on 1,000 news feeds where fans can like your content, and share it with their friends. This is how engagements can circulate your content through Facebook. However, you must keep in mind that you merely have a chance, this exposure is not guaranteed, you must work for it.

It’s important to realize that you don’t just want to attract likes, but rather high-quality likes, people who convert. In other words, you want likes from the segment of the Facebook population that have the highest potential of becoming a customer. For example, if your company offers female lingerie, interested females would be characterized as higher quality Likes for your page. If you start off with the right demographic, it will be much easier to get them to engage and share your content and help you get that exposure to more of your targeted demographic.

Before We Begin: Don’t Buy Likes

Buying likes on sites like Fiverr is not going to help you. These are going to be either bots or people in a third world country that does not fit your demographic. These aren’t quality Facebook likes. These people (if they are people) won’t convert, won’t engage, and won’t buy. Before you buy those fake likes, ask yourself if you are on Facebook to seem cool or to make money?

Buying likes will make it near impossible to establish a legitimate baseline in order to measure future success. Because of the Facebook algorithm, it can also have a negative effect on how your posts are viewed causing harm instead of good.

Eventually, you’ll have to clean up all those fake likes. It’s a pain and has to be done manually. You don’t want to do this.

Tips For Getting Quality Facebook Likes

1) Be Committed to Maintaining Your Facebook Page

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

If you don’t invest time to update and maintain your Facebook page you won’t see a return on your investment. When using Facebook as a marketing platform, a considerable amount of time is required in monitoring feedback posted to your Facebook Page, and keeping your page updated with fresh content. This is easier to do now with Facebook scheduling tools like Socialdraft that allow you to schedule content ahead of time.

2) Reply to Your Audience

You can’t expect to get likes if you leave questions unanswered and fail to encourage conversation. “Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.”

3) Cross Engage Your Fans

Find out what other social networks your fans are on and cross engage them. This will keep you fresh in their mind.

4) Content is King

The information you share should be unique and resourceful, and the knowledge you impart should empower readers with valuable insights, instill trust, and serve to confirm you as an expert source of unique and unequaled information. You want readers to consider your company the indisputable choice when they need what you offer. When reviewing a Facebook page, quality content and active engagements are what people look for before liking a Facebook page.

5) Invite Engagement

Encourage your fans to interact with your Fan Page, including questions, discussion boards, surveys, contests, and reviews of your products and services. Post details about business events and display discounts to your Facebook Fans. Provide helpful information about topics related your niche business. Only share content, videos, images, and links that will be of value to your fans.

Facebook Integration with your Website

6) Integrate Facebook Social Plugins to Your Website

Integrate your Facebook updates into your company’s website.  Use Facebook social plugins to encourage connections such as Facebook’s Likebox, Like button, and Comment stream. This way you increase your chances of getting people who visit your site to like your Facebook page where you can remarket them.

7) Leverage All Your Social Networks

You need to cross-promote across all social networks. This way you can maximize your reach and be in touch with your fans no matter where you are.

* Link to your Facebook Fan Page on your website’s & blog’s home page.
* Add a link to your Facebook Fan Page in all emails.
* Become a Fan of your own Fan Page and suggest it to your Friends list.
* Use Twitter and other Social Networks to promote your Fan Page and offer deals to new Fans.
* Share Facebook content in email newsletters.
* Post links to your newsletter articles on Facebook.

8) Remind Fans to Like and Share

Facebook has plenty of choices in sharing buttons with which people can promote your tabs and pages to their friends. Place a shout-out or reminder to “Like” your status updates and instruct fans to click that little ‘Share’ button right next to your message so their friends will be alerted to the update.

9) Use Targeted Facebook Advertising & Settings

Get high quality likes on Facebook with Targeted ads

An easy way to get targeted likes for your Facebook page is through Facebook advertising. Facebook ads let you reach a whole new group of people. Use advertising to complement your contests & content — and you’ll have a recipe for success on Facebook. You should also make sure to set restrictions in your page’s settings. This will make it so you can really hone down on who you want to be a fan of your page.

10) Use Tagging and Acknowledgments

Tag pages that are relevant. Check out how this restaurant tags an event they are taking part in. You can go beyond this, as long as you are relevant. Be authentic, and the page admin (hopefully the fans as well) will appreciate you for it. For more information on Facebook Marketing, check out Facebook’s overview of the entire process. This step by step guide is a great source for any startup looking to grow their following through Facebook Likes.

One of the questions we get most from users of Socialdraft is what to do to get more engagement on Facebook Pages. Today, we’re going to outline some Facebook Engagement Tips you may not already be taking advantage of. Like what you see? Share it on Social and spread the love.

Facebook Engagement Tips

1. Keep things short. Posts that have less than 50 characters get significantly more engagement.

2. Post when everyone else isn’t posting. If you post when there is less competition, you’ll get more engagement.

3. Video, video, video. Facebook is currently favoring video content (both live or recorded), so you will get more organic engagement by using this type of content.

4. Optimize your images for desktop and mobile. 90% of Facebook users are accessing it via mobile (Data via The Next Web). That means that you NEED to make sure that your images look great on mobile.

This is tricky because Cover Photos are two different sizes on desktop & mobile phones (820×312 vs 640x260px).  Our designer Jan (who’s awesome) adds a space of 134 px on either side (with text in the center) to make them look best. If you need assistance with this type of task, message us about our managed services.

5. Post questions. These will get more likes than other types of posts and are likely to get more comments as well.

6. Use the new Reminders feature. If you’re using a dashboard like Socialdraft to pre-schedule content, you probably don’t need this feature. This is great so you don’t forget a specific holiday or sale event. To set a reminder go to > Page settings > Reminders

7. Make your Profile a Video. This is not yet available to all pages, but if you have this feature you better take advantage of it. Some pages can either record or upload a 7-second video to use as their profile video. No more boring pics since this loops continuously. This needs to be done via your mobile phone.

How to add a profile video on Facebook

-iPhone

Tap your page’s profile picture
Select “Take a New Profile Video”
Choose a video or record a new video
Select  Use

-Android:

Tap your page’s profile picture
Select “Take a New Profile Video”
Select “Next” and tap the bar at the bottom of the screen
Choose a thumbnail & click “Use”

8. Automatically add captions to video ads

This will seriously increase your views. Think of all the people who want to watch your video but don’t have headphones nearby. Adding captions allows them to turn off the sound and watch without disturbing anyone else. Note – this is only available for video ads.

How to use Automated Video Ad Captions

– You must do this via Power Editor

Upload Your Video and when done click “Select”
Click on the “Generate Automatically” drop-down.
Now you can either “review manually” or let Facebook review them.  Review them to make sure they are perfect.

9. Use your Desktop to broadcast live video

Facebook has changed things so you can now broadcast from your desktop, not just mobile. Create your status and choose “Start a Live Video”.

10. Bring in Live Contributors

This is a great way to get influencers involved in your live broadcasts. The admin of a Facebook page is now able to assign this title to others. The possibilities here are incredible.

I hope you enjoyed these Facebook Engagement Tips. Test them out and let us know your results. And, if you are looking for a social media tool to help you with your pages, check out Socialdraft. We offer a risk-free trial during which you can test out all our features including:

  • Drag & Drop Calendar
  • All-in-One inbox
  • Campaigns
  • Bit.ly compatibility
  • Facebook & Twitter Reports
  • CSV Bulk Scheduling
  • Post Duplication
  • Tasks
  • Instagram tools
  • and much more

 

One essential aspect of creating a dynamic and successful Facebook page for your business, is to familiarize yourself with the Facebook Admin Panel. With the admin panel you can navigate around a Facebook Page, and access different features. When you’re using a business Page as an admin, the admin panel is located above the Timeline.

Below we’ve included an explanation of how to use the features available in the admin panel.

Notifications are updates about activity on Facebook and display all the recent interactions on the page, such as who ‘Likes’ your page, if you’ve been tagged, and if people want to attend any events. The types of notifications that exist depend on what platform you’re using.

FB_Notifications

Desktop and Mobile

Red Alert Notifications: Red numbers that appear above , and . Learn more about red alert notifications.
Email Notifications: Notifications you receive via email. Learn how to adjust your email notifications.

FB_1
Desktop Only

Pop-up Notifications: Notifications that pop up on your screen when you’re logged into Facebook. Learn more about pop-up notifications.

FB_Popup
Mobile Only

Text Notifications: Notifications you receive via mobile text messaging. Learn how to set up Facebook texts.
Push Notifications: Notifications that appear on your mobile devices when you’re not actively using Facebook. Learn how to turn on push notifications.

FB_3

Insights provide information about your Page’s performance and are available after at least 30 people like your Page. Find demographic data about your audience, and see how people are discovering and responding to your posts. With Insights you can access your Page Likes, Post Reach, Engagement, and Recent Posts.

FB_Insights

Messages Your messages and messages inbox contain your ongoing conversations with people on Facebook.

FB_messages
To send a message:

1) Click Messages in the left menu.
2) Click New Message.
3) Start typing a name into the To field. Names of friends and other people you know will appear in a dropdown.
4) Select the person or people you want to message.
5) Type your message and click Send.

You can also message someone by clicking Message at the top of their profile.

Page Tips provides a link to Facebook’s internal marketing suite.

FB_PageTips

Settings: Use the settings to ensure your privacy is set the way you want. Your privacy settings page has a group of general controls for your Facebook account.

FB_Settings

To view and adjust your privacy settings:

1) Click in the upper-right corner of any Facebook page
2) Select Settings from the dropdown menu
3) Select Privacy on the left
4) Click a setting (ex: Who can see your future posts?) to edit it.

You can also quickly view and adjust some of the most used privacy settings and tools from your Privacy Shortcuts at the top right of any Facebook page.

To control the privacy for posts, photos and other stuff you share on your Timeline, you can choose your audience when you post.

About: Basic details and links for your company. Fill out the About section for your business and include links to your website.

FB_about

Installed Apps: See a list of your installed apps. Facebook no longer allows businesses to hide custom apps from visitors.

FB_InstalledApps

Call-to-Action Button: Calls to action help drive people from Facebook to take actions that are important to your business (ex: booking appointments at your salon). You can add a call to action to your Page at no cost. Keep in mind that not everyone has this feature yet.

FB_CalltoAction

To add a call-to-action button on your Page that directs people to your website:

1) Go to your Page’s cover photo and click Create Call to Action.

2) Choose your call to action, and enter the URL for your website.

3) Click Create.

To add a call-to-action button to your Page that directs people to your app:

1) Go to your Page’s cover photo and click Create Call to Action.

2) Choose a call to action, add a website URL and click on the toggle below Set up a Link to an App?

3) Below IOS Setting, if you leave Website in the dropdown menu, people will be directed to your website. To direct people using an iPhone or iPad to your app, click the dropdown and choose App. Add an App Link. You’ll also have the option to add a Website or App Store Link.

4) Below Android Setting, if you leave Website in the dropdown menu, people will be directed to your website. To direct people using an Android to your app, click the dropdown and choose App. Add an App Link. You’ll also have the option to add a Package Name and a Website or Play Store Link.

5) Click Create.

Once you’ve created a call-to-action button, you can track the number of people who have clicked on the button.

Creating events on Facebook can be a powerful and affordable way to market your business event. To create your own event, add the Events App to your Facebook Page. Here’s a cheat sheet, courtesy of Amy Porterfield:

Facebook New Ad Format To Promote Events

1. Click the Edit Page button at the top of your Facebook page.
2. Choose Update Info in the drop-down menu.
3. Click the Apps link on the left sidebar to see all the apps you have available on 
your Facebook page.
4. Find the Events App and click the Edit Settings link. A pop-up box appears.
5. Click the (Add) link next to the (Tab: Available) text and then click the Okay 
button.
6. The pop-up box disappears and you now have the Event app showing where all of your apps appear on your Timeline.
7. Now you can click on the app and create your event.

Facebook Event Ads

New Features To Help Pages Promote Events

To make it easier for businesses to reach more people for their events, Facebook announced new features that help Pages promote their events and determine how they’re performing. Pages will be able to create ads for desktop and mobile News Feed that promotes awareness of events and motivate responses.

Previously, these types of ads were only shown in the right-hand column on the desktop, but now brands can create ads for the desktop and mobile News Feed. Facebook ads can boost exposure, engagement, and registrations for events.

400 Million Use Events on Facebook Monthly

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30% of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by Pages.

Page owners will be able to create event response ads in both the Ad Create tool and Power Editor.

Facebook Even Insights

Event Insights

Event hosts can now view insights in the right-hand column of an event page.

These Insights Show Hosts:

* The number of people who’ve seen a link to the event on Facebook
* The number of people who’ve viewed the event
* The number of joins, saves and maybes the event has received

According to Facebook, these insights represent the first step they’re taking to help Pages better understand what’s working and not working when promoting events.

Highlighting Events

Here are some pre-existing features that can help Pages raise further awareness of their events:

For Pages that often host events, the Events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your Page, click the More menu and reorder your tabs so Events is one of the first to appear.)

People that visit a Page on mobile can also scroll through the Upcoming Events section to see the events a Page is hosting that week.

Improving The Events Experience

In addition to the enhancements made to events for Pages, Facebook is also improving the events experience for people on Facebook. Each person’s events page has a new look, making it easier to highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.

You can expect even more improvements to events in the coming months.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

 

One way to promote your business and build support for your band is to create a Facebook fan page. A fan page differs from a personal Facebook profile because fan pages are visible to everybody on the Internet. Anyone on Facebook can connect to and receive updates from a page by becoming a fan.

 Share a User Post on Facebook’s Fan Page

As with a friend’s profile, Facebook pages enable public figures, restaurants, hotels, retail stores, community organizations and other entities to create a public presence on Facebook.

How to Create a Facebook Fan Page

Log in to your Facebook account.

Click on the settings gear on the top right-hand corner of your page.

Create-a-Facebook-Fan-Page-Step-2

Click on “Advertising.”

Look under “Step 1: Build Your Facebook Page” to the left of the center of the screen and click on “Create a Page.”

Click on the type of page you’d like to create.

Create-a-Facebook-Fan-Page-Step-4

There are six categories:

* Local business or place: If you choose this option, you need to select the category of your business or place and to type in the address of your business.

* Company, organization or institution: If you choose this option, you’ll need to select the category of your company, organization, or inawstitution, and to type in the name of your company.

* Brand or product: For this option, you’ll need to select the category of product and to type in the name of the product.

* Artist, band, or public figure: For this option, you’ll need to select the category for the type of artist, musician, or public figure you’ll be promoting as well as his or her name.

* Entertainment: For this category, you’ll need to type in the type of entertainment as well as the name.

* Cause or community name: For this option, you’ll have to type in the name of the cause or community.
For all of these categories, you’ll have to click to “Agree to Facebook Pages Terms” before you can move on.

Create-a-Facebook-Fan-Page-Step-5

Click on “Get Started.” After you’ve chosen the appropriate category and provided basic information, you’ll be able to start adding some information for your page. There’s a few more steps but you get the idea.

Difference Between a Fan Page and a Group

As David A. George points out, unlike groups, fan pages are visible to unregistered users and are thus indexed in search engines. Unlike pages, groups allow you to send out a “bulk invite” while with pages you will be forced to drop some invites manually.

As a result, groups are better for viral marketing, while pages are generally better for long-term relationships with your fans, readers or customers. Groups are generally better for hosting an active discussion and attracting quick attention.

Facebook Recently Updated Their Fan Page Layout

We’d like to extend a hat tip to Luke Beaumont for this little gem. Beaumont reports that Facebook recently updated their fan page layout and moved some vital features in the process.

It’s still possible to share fan posts to your Facebook page but you’ll no longer find this feature in the activity log where it used to be. When Beaumont queried Social Media Examiner about this topic, they said it wasn’t possible.

The reason why you want to share these user posts is that it’s free advertising: great reviews that are unpaid and user generated. They give validation to your brand and make for great content.

To share a fan post on your page timeline just follow Beaumont’s simple instructions:

How-to-share-on-Facebook-2014-Picture-1

1. Go to the drop down arrow at the top of Facebook on the right hand side and change to the page you want. (See Fig 1)

How-to-share-on-Facebook-2014-Picture-2

2. Scroll down to the ‘posts to page box’ and click the top of this box. (See Fig 2)

How-to-share-on-Facebook-2014-Picture-3

3. Once all the post pop up, scroll to the post you want to share on your timeline and click the “share button.” (See Fig 3)

How-to-share-on-Facebook-2014-Picture-4

4. Add any additional information or a comment in the text box then press the blue “share” button. (See Fig 4)

How-to-share-on-Facebook-2014-Picture-5

5. A confirmation message will briefly pop up. Press the X in the upper right hand side of the box to close it down (See Fig 5)

How-to-share-on-Facebook-2014-Picture-6

6. Click the name of your page at the top of the screen on the right-hand side to refresh the page. (See Fig

7. That’s it you’re done. The post has now been shared on your page.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

When it comes to your company’s Facebook page, likes and quality content serves as the booster fuel to generate greater reach and exposure with your targeted audience. For every 1,000 people who have liked your Facebook page, your company’s updates will be published on 1,000 news feeds where fans can like your content and share it with their friends.

Targeting Strategies For Facebook Page Likes

It’s also vital that the likes your business receives are quality likes from your target audience — the segment of the Facebook population that have the highest potential of becoming your customer. As most of you know, Facebook has banned incentivizing people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

Since you will be permitted to request that participants like your page, contests and promotions will still drive fan growth, but the number of new fans gained using a contest or promotion will sharply drop because “liking” a page will no longer be a requirement. Facebook contests and promotions are still the only way to gather emails and other valuable data about your audience.

Jon Loomer, a digital marketing consultant who has used Facebook since 2007, recognizes the importance of building relevant Facebook Page Likes, and consistently runs a Page Likes campaign. Loomer claims he’s been tweaking and optimizing this campaign for years.

Loomer creates a different ad set for each audience, and then each ad set consists of image and copy variations that will reach that group of users. Since he targets eight groups of people, he has eight ad sets that all fall within a Page Likes campaign.

Loomer varies the campaign budgets based on the size of the audience. The majority of Loomer’s paying customers come from four main countries, so these ads target to reach users here: United States, United Kingdom, Canada, and Australia. He creates imagery and copy that appeals to the target demographic. For the current campaign, he uses one set of copy for each audience and four image variations.

8 Groups of People Loomer Claims You Should Target

Create and Email List for Facebook

1) Email List

This is a logical group of people to target first. Target those who are on your email list, but aren’t currently fans. You do this with Custom Audiences.

I called out the fact that these people already get my emails, but that’s also because I know my audience. Depending on your audience, you may want to be careful with that language as it could raise privacy concerns from those new to that type of targeting.

Of course, the number targeted is bound to be small. Even though my email list is more than 25,000 strong, it dwindles in a hurry for targeting once you remove fans, the addresses that don’t match up to Facebook users and those who fall outside of the four core countries I’m targeting.

This is why you should also watch your daily budget based on audience size. With a potential audience of no more than 3,600 people (it will be far less after optimization and accounting for those not online), budget doesn’t need to be more than $5.

I’ll also monitor to make sure my oCPM doesn’t get out of hand, which is always possible if budget is too high for the potential audience served.

Note that I could segment this list and focus only on paying customers, for example. Truth is that my email list is about two and a half years old, so some of these people are stale and unlikely to act.

But given I’m already down to 3,600 people, there’s no reason to cut that number down any more.

Drive Traffic From Facebook to Website

2) Website Visitors – 1 Day

If you get decent website traffic, this is something you absolutely should do. Website Custom Audiences allow you to target Facebook users who visited your website recently.

I create Website Custom Audiences for many pages and durations, starting at one day and going up to 180 days.

The shorter the duration, the more relevant. Someone is much more likely to act on your ad if they visited your website today while you are top of mind than if they visited 180 days ago and already forgot about it.

I get more than 10,000 visitors to my website per day, so this gives me a decent number of people to target. Of course, that number drops in a hurry when you account for optimization and those on Facebook in a given day. Once again, address your budget accordingly.

You’ll notice that I call out the fact that the audience visited my website today. This should appeal to my target demographic of advanced Facebook marketers. It may not appeal to many other groups.

3) Website Visitors – 30 Days

If you don’t get as much website traffic, you may want to expand the net. I like to experiment with 30 days anyway since a larger audience sometimes means lower oCPM costs.

Once again, I call out the fact that those seeing the ad have visited my website. This could be creepy to some, but it works for my audience.

Facebook Lookalike

4) Paying Customer Lookalike

I prefer to focus first on people most closely connected to me. But that doesn’t mean I stop experimenting with other groups.

Lookalike Audiences are the next in line for my targeting prioritization. Facebook matches up the interests, demographics and activities of a particular audience and finds other users similar to them.

In this case, I’m using my most important audience — my paying customers — as a model for my Lookalike Audience. While the initial group may have been too small to target, the Lookalikes help me target a much larger group of people similar to them.

5) WCA Lookalike

You can also target people similar to those who visit your website with Lookalike Audiences. In this case, I’m targeting users similar to those who visited my website during the past 30 days and read an article published in 2014.

6) Page Lookalike

One more Lookalike Audience to consider is modeled off of your current fans. Of course, you should only do this if you have a high confidence level in the quality of your current fan base. If you bought fans or used any strategies that would water down the value of these people, Lookalikes probably won’t help you.

7) Single Interest

Interest targeting isn’t something I do much of. In fact, I even labeled it “dead” in a blog post not long ago. But there can be exceptions.

Using Audience Insights, I discovered that more than 10,000 of my fans in the US also like the Facebook for Business page. In fact, more than 16,000 in my four core countries like that page. That was enough for me to take notice.

You could target many interests, but it’s then difficult to see what works and what doesn’t. So in this case, I’m targeting only the one that is most relevant to my fan base.

I could choose to create a separate ad set targeting fans of Social Media Examiner. While relevant, I don’t consider it as relevant as Facebook for Business since Social Media Examiner deals with more than just Facebook marketing.

8) Lookalikes, Interests, and Behaviors

Finally, it is important to experiment with a combination of Lookalike Audiences, Interests, and Behaviors. For the ad set highlighted above, I targeted the following:

Lookalike Audiences: Website Visitors and Fans
Interests: Facebook for Business
Behaviors: Business Marketing or Facebook Page Admins
Education: At Least Some College
Income: $75,000 or More

These are again qualities I found were important with my current audience using Audience Insights.

How to Manage & Grow Your Social Media Accounts

Using social media can significantly improve your chances of getting content shared on Facebook. Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

Facebook recently announced an important change to its Platform Policies, and developers have until November 5, 2014, to comply. Facebook will ban incentivizing people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

Facebook’s Like Gating Ban

Like-gating apps required participants of contests and promotions to become a fan of the page before they could enter; this was done via a Facebook API that allowed developers to read a participant’s information and determine if that person was a fan of the concerned page. This recent development will make it impossible for developers to create a fan-gate mechanism, and Facebook will now forbid this requirement.

Like Bating Contests on Facebook

According to Facebook, “It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

With Facebook’s Timeline release two years ago, the landing page option vanished, and then in August 2013, using an app to run a contest was no longer a requirement. Page owners were able to run contests and giveaways directly on their page’s timeline without using an app.

As Emeric Ernoult, co-founder of AgoraPulse, points out, a significant number of pages have been using Facebook contests and giveaways to “fan-gate” them and grow their fan base, and removing that option will have an impact on app vendors, rendering exclusive Facebook apps vendors obsolete.

Like Gating Banned on Facebook

Having already anticipated Facebook’s recent change, many app vendors have made Facebook just one option in the social media landscape. Moreover, although contests and promotions will still drive fan growth — since you will be permitted to request that participants like your page — the number of new fans gained using a contest or promotion will sharply drop because “liking” a page will no longer be a requirement.

But Ernoult notes that Facebook contests and promotions are still the only way to gather emails and other valuable data about your audience, whether they become fans or not. “You may not be able to re-target them via your page news feed, but you will be able to re-target them using email (for free) or custom audiences (via paid Facebook ads).”

And Ernoult adds that page owners who were dependent on apps to grow their fan base may be disappointed, but not those who were using apps to gather qualified data about their existing fans.

A big shift is going on, says Ernoult. “It will be interesting to see what directions the ecosystem of app vendors will take over the next few months. One thing is for sure, they will all take directions that take them away from dependency on Facebook only.”

In essence, Facebook is making it more difficult to game its algorithms, meaning that you should concentrate on growing your Facebook Page organically with high-quality Likes — the segment of the Facebook population that have the highest potential of becoming your customer.

Facebook rewards Pages with engaging content, and with dynamic content that fits targeted audiences, Pages can still get a high volume of free traffic out of Facebook.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

LinkedIn is a business-oriented service used for professional networking, and is the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. You can use LinkedIn like a live networking event and introduce yourself to others, make new friends, and start helping more people connect. And by accepting invitations to others who add you, you expand your network which helps create more opportunities.

Import LinkedIn Connections to Facebook

As we mentioned in a previous post, LinkedIn has great targeting capabilities on their advertising platform, including the ability to reach users by the groups they are members of. Users that join groups tend to be more active on LinkedIn, meaning that if you’re targeting 100,000 group members you will likely reach more people than by targeting 100,000 people by title, seniority, location, etc. Advertisers can always further qualify group targeting by adding demographic information on top of it.

Both the LinkedIn and Facebook social networking sites permit you to create a network of contacts comprised of your fellow Facebook and LinkedIn users. And if you’re interested in inviting your LinkedIn connections to “Like” your Facebook page, there is a solution.

Although neither Facebook or Linkedin allows users to directly export connections from LinkedIn to Facebook, according to digital marketing expert and web designer Bally Uppal, you can invite your LinkedIn connections to “Like” your Facebook page. With LinkedIn’s export feature, you can export your LinkedIn contacts as an Excel Supported CSV file and import the file to Facebook.

Follow these steps to invite your LinkedIn connections to “Like” Your Facebook Page

Go to your LinkedIn Profile Page

Step 1

Log in to your LinkedIn Profile.

Click on Connection Tab on LinkedIn Main Menu

Step 2

Click On “Connections” Tab on main Menu Bar on LinkedIn.

Click on the Gear icon To Go to the Settings

Step 3

Now you will see a “Gear Icon ” on the right side. Click on “Gear Icon” to open “Settings”.

Click on Export LinkedIn Connections Link

Step 4

Now a setting page will be open and You will just a find “Export Linkedin Connection” Option in right side.

Choose Exporting Format of LinkedIn Connections

Step 5

On this step, it will ask you to choose your format of export connections. You should choose it. Yahoo Mail (CSV File) from the drop-down list and click on export to continue to fill Captcha and finish it. Now your LinkedIn connections will be saved on your computer as Excel Supported CSV File.

Click on Build Audience Then Import Contacts on Facebook

Steps 6

Its Time to jump on your Facebook Profile and open your Facebook Page. Now click on “Build Audience” Tab and open “Import Contacts”.

Click on Upload Contact List File on Facebook Page

Steps 7

A new Pop-up windows will open, Choose ” Upload contact list file” and click on “Invite Contacts”.

Choose File then click on Import

Steps 8

This time it will show a browse button ” Choose File” to select your LinkedIn Connections Export file from your Computer. So navigate your file and click on “Upload Contact” Button to move ahead.

Select All Contacts then click on Preview Invitation

Steps 9

Now your all contacts will be shown in a Pop-up window, Just click On “Select all” Option to select and click on “Preview Invitations” to continue the process.

Review Invitation and then Hit Send

Step 10

You will see a Auto-generated message for your contacts to Like your Facebook Page, just Scroll Down and Click on “I Am authorized……” Option to check it. At final step click on “Send” button to send your request. It will show you a confirmation message that your invitations will deliver to your contacts shortly

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Facebook is an excellent tool to help increase brand awareness and attract potential customers for small businesses. A well designed Facebook page helps to gain exposure, cultivate relationships, and communicate with your target audience. We have featured many instructive and helpful Facebook articles on Socialdraft.

One of the most noteworthy Facebook topics include “Engagement,” which consists of three components: Likes, Comments, and Shares. Engagement plays a large role in who sees your posts, and the level of engagement is a major factor in Facebook’s algorithm which determines which News Feeds your posts get displayed in and how many users you’re able to reach.

We’ve also discussed using creative images when posting on Facebook. To keep your Facebook fans engaged, you must create and share images that get your followers to Like, share and comment on your posts. Try sharing images of your products or photos of your customers enjoying your services. Greenish and blue-gray hues tend to be less popular compared to colors like aqua, bright red, navy and chartreuse. And open scenes with little activity tend to be unpopular.

More recently, we’ve discovered 4 advanced Facebook tips to promote your brand, courtesy of Kevan Lee. Some of these tips are new and some reinforce the validity of effective promotional Facebook topics we’ve already covered.

Fridays Are Facebook's Best Day For Engagement

1) Fridays Are Facebook’s Best Day For Engagement

The Social Intelligence Report from Adobe analyzed over 225 billion Facebook posts from the past two years to come up with some data-backed recommendations for Facebook marketers. Their research on the best day to post indicated Fridays was the best day, which received more comments, likes, and shares than any other day of the week. The obvious takeaway here is to post more photos–and not just any photos. Choose photos that support your post or tell a story on their own. Certainly, Facebook pages are already embracing photos as posts: 75% of page updates are photos.

Biggest Traffic Drivers are Facebook Pinterest Twitter

2) Biggest Traffic Drivers are Facebook, Pinterest and Twitter

In terms of quantity, Facebook, Pinterest, and Twitter are the top three referrers of traffic. A Shareaholic study looked at a four-month period of data (December through March), covering more than 300,000 websites. In their study of engaged traffic, the lowest-performing sites for referral volume came out on top for engagement.

YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. Get involved in social media accordingly. If you’re after a big reach and spreading brand awareness, go with Facebook, Twitter, and Pinterest.

The Shareaholic study also revealed that Facebook is the supreme king of social referrals. Last February, Facebook drove 21.25% of the overall traffic sites received. Since December, Facebook’s share of traffic grew 38% (5.81 percentage points). While brands enjoy hating on Facebook for limiting the reach of Pages and then forcing businesses to pay for ads, Facebook still continues to refer high traffic to websites when users share links they enjoy with all of their friends.

Interactions Per Post on Facebook

3) Interactions Per Post

Earlier this year, Social Bakers analyzed more than 40,000 pages to see exactly where the average engagement lies for pages of all sizes. Pages with 1 to 9,999 fans: 28 interactions per post 10,000 to 99,999 fans: 118 interactions per post. 100,000 to 499,999 fans: 385 interactions per post.

Interactions represent the total of comments, shares, and likes. In addition to the benchmark data above, Social Bakers also found that interactions on a particular post are directly correlated to a post’s reach. The more engagement a post gets, the more people will see it. Measure your Facebook page’s success against the benchmarks in this Social Bakers study. As time goes on, reach and interactions may continue falling, so these targets could be great to aim for but not the end of the world if you miss.

Photos Drive Engagement on Facebook Pages

4) Photos Drive Engagement on Facebook Pages

It’s likely that a stat about the power of visual content is not surprising to you, but how about a stat of this magnitude? According to Social Bakers, 87% of a Facebook page’s interactions happen on photo posts. No other content type receives more than 4% of interactions. The obvious takeaway here is to post more photos–and not just any photos. Choose photos that support your post or tell a story on their own. Certainly, Facebook pages are already embracing photos as posts: 75% of page updates are photos.

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?