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If you are a dentist and you are not using Social Media you’re losing out on massive opportunities. Social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are free to use. This means your ROI (return on investment) for just one paying client can be HUGE. Better still, social media is no longer dominated by the young. Older people are getting onto social media each day. This is HUGE when it comes to new patient potential in multiple demographics.

Why Your Practice Needs Dentist Social Media Marketing

Here a few social media stats to better frame the scene:

  • Facebook alone has more than 1.94 billion monthly active users
  • 80% of all American adults actively use social media
  • 23% of all time spent online is on social media websites.
  • 64% of Twitter users & 51% of Facebook users are more likely to purchase from a small business they’ve seen on social media

Social media websites are a great way to advertise your business, connect with patients, and get more visibility for your dental practice. What exactly are the benefits of Social Media Marketing for dentists?

  • Social Media Affects SEO rankings
  • Educate current and potential clients about your offerings
  • Increase patient retention
  • Highlight cosmetic treatments
  • Encourage referrals

How Social Media Affects SEO Rankings

Facebook, Twitter, And Google Plus May help with web rankings




Although it has not been confirmed, search engines are using social signals to determine search results.  Search engines such as Google will factor the quality and size of your social media accounts into their results. A healthy following (relevant followers and a robust number of followers) shows search engines that you are creating quality content, something that is very important to said search engines.

Pro Tip: make sure that your SEO keywords are included in profiles, headlines, links, and bios for all your social media profiles. Include these keywords in your status updates

Social Media sites can help Dentists get customers

On top of this, you need to consider each social media site as a mini search engine. Grand Street Dental in NYC understands this and uses hashtags on Instagram to increase their chances of being discovered. Whenever someone searches for the hashtags that the account has used in their post, this practice has a chance of being discovered. This includes location, industry, and branded hashtags that will yield a view that can be converted to a paying customer.

Educate Patients & Highlight Cosmetic Treatments

Dr. Richard Marques does a great job educating current and potential customers on his Twitter account under the handle of @Ask_The_Dentist. His profile encourages people to ask questions via DM, and he shares content like this video which educates clients on the services he provides. This type of content can be shared on almost any social network.

Increase Patient Retention

The Singing Dentists knows what Dentist Social Media is all about. Yup, he’s a real dentist who is known for his singing. He creates videos talking and singing about dental health. Notice how many views and shares these video gets. It’s a great way for him to market his brand and his practice. Perhaps you don’t have a great singing voice, but there are tons of other types of posts you can create on Social Media to show the human side of your practice. This type of post will create a connection with your current clients who will then share your content to their social circle. It keeps them loyal to your practice AND gets them to market your services. Pretty neat, right?

Social Media Tips for Dentists

[fve]https://www.youtube.com/watch?v=KHz687zPuVM[/fve]

Use A Scheduling Dashboard

Using a social media scheduling calendar will keep you organized. Just like your practice, social media needs to be carefully planned and executed. With Socialdraft, you can control the dashboard, give access to either your social media firm or your in-house marketer and have control over what is being published to Social Media. You can pull reports, engage your audience and much more.

Review Your Website 

Start off by making sure your site is responsive. You want to make sure that all the traffic you drive from social media counts. If your website is slow, people are likely to bounce, and Google will drop you in the search results.

Enable social sharing plugins to make it easy for your audience to share your blogs on social media. Also, make sure that your social media accounts are easily located at the top of your website.

Post Often

If you’re short on time or manpower, you don’t need to publish daily. Remember that the quality of the content is more important than the frequency. However, if you use a dashboard such as Socialdraft, you can use CSV sheets to schedule evergreen content such as yearly holidays, treatment reminders and more.

Keep Your Branding Consistent

Make sure that the aesthetics of your social media accounts match that of your office and in-house marketing materials.

Show Off

If you are mentioned on a blog, newspaper or dental publication, don’t be shy. Share that all over social media. When your customers leave you a nice review on Yelp, go ahead. Share it. It’s easy with Socialdraft’s alert system. It lets you know every time you’re mentioned online.

Offer Sweepstakes and Contests

Skip the Groupons, these tend to bring in one-time deal seekers. Instead, offer discounts and deals to patients who take social actions – such as tweeting their beautiful smile and tagging your Twitter account.

 

 

In the past, Google required everyone to establish a Google+ profile in order to obtain a new Gmail account. But now if you sign up for a Gmail account, you can opt out of a Google+ profile. Since 2012, anyone signing up for a new Gmail account was required to sign up for a Google+ account at the same time. However, the company has now added a ‘No thanks’ button that allows users to opt out of the service.

Nevertheless, without a Google+ account you won’t be able to leave restaurant reviews, rate apps, content on the Play Store, or comment on YouTube.

Some believe Google+ has been dying a slow death due to bad implementation by Google, and this recent change represents a huge pivot since they no longer require you to be a + user to use gmail.

As Forbes writer Amit Chowdhry points out, the growth of Google+ was largely attributed to its requirement for using another Google-owned service like Gmail or YouTube’s comments section.

“We updated the signup experience in early September. Users can now create a public profile during signup, or later, if and when they share public content for the first time (like a restaurant review, YouTube video or Google+ post),” said a Google spokesperson via Telegraph UK.

"No Thank You" button lets you create Google Account with Google+ Sign Up




Vic Gundotra, the Google executive in charge of the social network, left in April this year. The Telegraph notes Google chief executive Larry Page commented at the time that Google would continue to invest in Google+. But unnamed sources at the company told Techcrunch that a massive reorganization of the social network was underway, involving a re-classification of Google+ as a platform rather than a product, and a number of staff changes.

Google has been separating Google+ with some of its other services over the last few months. About one week after Gundotra left the company, Google removed the word “Google+” from the buttons where users sign into third party websites using Google credentials.

Google+ stopped forcing users to add real names to their profiles in July. Last month, Google separated Google+ from Google Hangouts and shut down the Google Authorship program, which associated content with the Google+ profile of the author or owner in search results.

Google claims they decoupled search results from Google+ author profiles in an attempt to “clean up the visual design” of its service. The company admitted that displaying rich snippets based on Google+ profiles “isn’t as useful to our users as we’d hoped”.

With the removal of mandatory Google+ profiles for Gmail users, Google seems to be distancing its social network which at one time rivaled Facebook and Twitter.

New Features Sill Being added to Google Plus

Chowdhry explains that even though there’s been a separation of Google+ from several Google services, there are still new features being added to it.

“In May, Google launched a feature that lets users weave photos and videos into an aesthetic travelogue called Stories. One month later, Google+ business admins were given several new abilities: an option to control the content that is available to the public, restriction of access to Google Hangouts for specific units within an organization and a feature to hide employee profiles in external searches.”

And earlier this month, Google+ added an “Applause” feature for users to thumb up or thumb down Hangouts On Air in real-time so that the best moments will be highlighted.

Chowdhry believes there are millions of people that enjoy using Google+ more than any other social network because it has features like Stories, Auto Awesome, Google+ Communities and animated GIF support.

With over 540 million monthly active users, Google Plus is the second-largest social networking site in the world after Facebook, and is a great way to connect with prospective customers. Since the Google Plus audience spends more time reading Google Plus entries than those on Facebook and Twitter, Google Plus is the most advantageous social media platform to include longer more detailed posts.

How Google+ Can Boost Search Engine Marketing

Julia McCoy, the manager/CEO of Express Writers, explains that people think of Google Plus as veritable a ghost town because of the platform and difference in the target audience. “For folks who prefer the lighthearted interaction of who’s baking what and when, Facebook will immediately appear much more active than G+. But for businesses and professionals, G+ is bustling with professional activity promoting growth and connectivity with allies and the competition.”

But Ben Fisher, co-founder of a content marketing company, points out that creating an active and engaging Google Plus presence actually benefits you outside the social network, and he explores three areas where you can be rewarded for your efforts.

Below, Fisher discusses the following three areas Google Plus can help your search engine marketing campaigns:

Google Plus Post Ads for Marketing

+POST ADS

Perhaps one of the most direct methods to take your social activity on Google Plus to the search marketing arena is with +Post Ads, an interactive ad format for AdWords advertisers that is shown on the Google Display Network.

Google Plus users and pages who have an established, engaging presence can essentially “boost” their Google Plus posts outside the social network proper, and display them in a highly targeted fashion on sites that run AdSense.

By “established, engaging presence” I am referring to Google’s minimum requirement of 1,000 followers which, unless you are a major brand, does not happen very easily. Expect to spend 3-4 months on your Google Plus presence, and to be active on posts other than your own. After all, the more visible you can make yourself on the platform, especially on users’ posts that have an established audience, the easier it will be to find people interested in your point of view and your posts, which leads them to add you to their own circles (follow you).

Google Post Ads Enlarged When Clicked

The by-product of building your follower base this way is that you will create real relationships with a targeted audience, and your audience will want to interact on your own posts. When this happens, and you decide to take one of your posts and “boost” it by creating a +Post ad with it, people on the websites that display the ad will see existing engagement, and may decide to follow you as well. The highly targeted nature of all of this is what makes +Post Ads a powerful way to enhance your search marketing campaigns.

TIP: Foster conversation on your Google Plus posts by replying to as many commenters as possible, asking follow up questions, and genuinely being social. Very few brands do this, so you will stand out.

Google Plus posts appear on Google Search Results

MICROCONTENT

Every post on Google Plus is a unique URL that gets indexed by Google, in many cases within hours of being posted. Where that post is displayed in search results is, of course, up to a variety of factors. But Google Plus posts do rank in search, and herein lies a big opportunity for businesses to create microcontent around their key blog articles and landing pages.

For example, if you have a landing page for a new whitepaper, you could create the following Google Plus posts that point back to it, create social signals for it, and build a footprint for it in search:

1. a link to the landing page itself
2. an eye-catching image that has a link to the landing page in the introduction
3. the YouTube video that you embedded on the landing page, which has a link back to the landing page in the introduction (and the YouTube video description would be optimized, of course)

The introduction to each of those post types (the link, photo, and video) can be re-posted with fresh content, such as a recap of a testimonial from one of your customers, or a checklist of what to expect in the landing page. And each of these posts could also be shared to a community (or communities) where the content is relevant and the audience is targeted.

That’s literally dozens of instances of indexed Google Plus posts that can be created for a single piece of content, and does not take into account the shares of these posts across Google Plus, or the shares of the landing page itself by others on Google Plus. All you need to do is get creative, and continue to make the posts valuable to your audience by themselves (read: no click bait, the Google Plus culture does not respond well to click bait).

And don’t forget, you can take one or more of these posts and turn them into +Post Ads.

Semantic Relevance with Google Plus

SEMANTIC RELEVANCE

The search landscape is moving away from tactical checklists that can be gamed and toward a semantic web, where entities, intent, and relationships are harder to fake and build the type of reputation for a site that mimics real life networking and business. Furthermore, your entire web presence needs to be completely integrated in the semantic web, and feed search engines like Google the right type of data about your business so it can recommend you at the most appropriate times to its customers (the people using its search engine).

So, your web team now has to work hand in hand with your search team, your marketing agency, your social media managers, content writers, and anybody else who is involved in your online presence. All your properties should be as connected as possible. When this happens, everything you do online (that gets indexed) is sending signals about the type of business you run, even down to the people and pages you interact with.

How does Google Plus play a part in helping your business and your website get recommended more often than those of your competitors? Let’s say, for example, you are a local home builder in New Jersey. Your website tells everyone you build homes in New Jersey. Your social content (YouTube videos, Google Plus posts, Pinterest boards, etc.) center around the concepts of home building and New Jersey.

And on Google Plus, the conversations in which you are a part are largely centered around home building and New Jersey (perhaps together, perhaps independently). You are networking with Realtors on real estate related posts, and getting people and pages in the real estate industry to add you to their circles. In other words, if you took a snapshot of all the conversations and people that interact with your Google Plus profile (or page), there would be a concentration and focus of topics related to your business of home building and New Jersey.

In marketing, we call this “top of mind awareness”, which is essentially being extended into your online presence by teaching search engines like Google who you are and what you are about, all by the type of content and relationships you interact with. The good news is, this is a lot like real life networking, and online, you can only get this from Google Plus.

How to Manage & Grow Your Social Media Accounts

Now that you are using Google Plus to boost your search engine marketing, you need to work on all your other social networks.  Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

Now when small businesses sign up for a Google Business Account, Google provides a consolidated suite of tools for business owners. With the “Google My Business” app you can connect with customers on Google+, Google Search and Google Maps, and also update all information across Google’s services from one central location so that customers can find you, no matter what device they’re using.

Moreover, you can share news and pictures to Google+ from the one app. Those in the Google Places for Business and the Google+ Dashboard will be automatically upgraded. Google’s My Business is another way for companies to build a loyal fan base, and customers can express their appreciation with ratings and reviews, use the +1 button to endorse content, and re-share Google+ posts across the web.

Google My Business Application

Barry Schwartz does a good job explaining the break down on what businesses can do with the suite of tools:

* Update your business info on Search, Maps and Google+ from one place to make it easy for customers to get in touch

* Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique

Customer Relationship with Google My Business

* Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page

* Stay on top of reviews from across the web, and respond to Google reviews

* Understand how people find and interact with your business using custom insights and integration with AdWords Express. Insights allows businesses to see how many times they were on Google, views and interactions, and subscriber numbers to their Google+ page.

* Manage your information on-the-go with the Google My Business Android app and the iOS app (launching soon)

Google My Business Reviews Moderation

By combining custom insights and integrations with AdWords Express, business owners will have a more comprehensive understanding about how people find their business on Google, and where they originated from when clicking on directions. The insights provides businesses additional information about their Google+ audience and content, such as visibility, engagement metrics, and demographic data.

According to Jade Wang, Community Manager for Google Places, all businesses can benefit from signing up for a My Business account, but especially local businesses. “Companies with a physical storefront or small-to-midsized businesses that rely heavily on search and location accuracy often notice tangible benefits from having their business found on Google, and signing up to Google My Business is one way to help local businesses be found on Google,” said Jade.

Jade adds that local businesses such as a plumber or a cleaning service that may not have a physical storefront can benefit from being found on the map. “We will be rolling out the Google My Business dashboard to existing users of the new Places dashboard and the Google+ pages dashboard. We are continuing to migrate users from the old Places dashboard to the new experience.”

All-in-one Tool Google My Business

With Google My Business, Jade claims you can:

* Maintain up-to-date business information on Google
* Build loyal customers using a Google+ page.
* Track engagement with insights for Google+ pages and posts
* See information on your related Google Analytics account and YouTube channels
* Seamlessly create and track performance of AdWords Express campaigns

Google Search Advantage of Google My Business

Businesses with a physical location can also:

* Help get your business found on Google. Google can use the business information you provide in local search results.
* Read and respond to reviews from your customers.
* Get insights on how customers searched for your business, and where they’re coming from.

You can access Google My Business by going to http://google.com/mybusiness or by signing into Google+ and managing or adding a page by clicking on Pages on the ribbon on the left. You’ll also be able to download the Google My Business Android app, or soon, the iOS app.

Are small businesses required to sign up for a Google+ account?

Jade says their focus is on providing a useful experience to businesses and to empower them to better manage their own information. Businesses that sign up for Google My Business are provided with a Google+ page, but there is always the option to engage with whichever part of the dashboard they choose.

What about chains or bulk upload users?

The Places Bulk Upload Tool is now Google My Business Locations. Through the new tool, businesses can manage information for ten or more locations. Google is working hard to launch new functionalities in the future, including increased upload speed and social integration.

How will current businesses on Google be affected?

Google My Business will act as the primary destination for local businesses previously on Google+ for Business and Pages for Business. Google considered feedback and discovered that it would be more useful to consolidate those experiences, and create one place with all of their tools for local businesses.

Connect face-to-face with Hangouts

Google’s Face-to-face video chat lets you connect with your customers, whether they’re nearby or miles away. “From announcing a customer appreciation event to showing off your latest product, it’s easy to reach out and talk with customers around the world.”

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

Google Plus is a great way to meet new people, connect with prospective customers, and cultivate relationships with your consumers. And while Facebook and Twitter seem to be the “go to” social media brands, what some overlook is that because Google controls both G+ and Google Search, Google Plus pages are helpful for search engine optimization, and one of the reasons G+ is such a valuable social media channel for your business.

By some accounts, Google Plus is the second-largest social networking site in the world after Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially with Google+’s enhanced properties, like Gmail, +1 button, and YouTube comments.

In October 2013, Google counted 540 million active users who used at least one Google+ service, of which 300 million users are active in “the stream”. Real Wire notes that the sharing of online content by Google+ users “is set to surpass sharing by Facebook users by February 2016, according to a new US study from search and social analytics specialist, Searchmetrics.

540 Million Google Plus Active Users

“While it still has a relatively small base, Google+ activity and users are growing at an insane speed. And the unthinkable is possible – in terms of the important area of sharing activity at least, our data shows it could actually catch up with Facebook if the trend continues,” explains Marcus Tober, founder and CTO of Searchmetrics, whose company maintains a global database of data collated from social networks and search engines which it uses to power its analytics software for search and social marketers.

According to the investment firm Kabbage, the Google Plus audience tends to be interested in reading longer, more in-depth and practical posts than the Facebook and Twitter audiences. As a result, longer posts with detailed descriptions of your newest product may be best shared on Google Plus. And if you don’t have a blog or website, you can post company updates on your G+ page, and link to these posts from your other social media channels.

Google Plus can be used to find potential customers with Google+ Communities — Google Plus’s version of Facebook and groups. Google Plus communities contain people who want to learn, value their communities, and are more willing to listen to advice when compared to Facebook group members. You can join relevant communities to share information to potential customers about your business, and learn about how you can improve your business.

Social Media Today claims the G+ platform is a “different type of platform, with a different target audience,” so the biggest Google Plus benefits are for the business users since this is the target audience.

Google Plus Ghost Town

Just why do people think of Google Plus as a ghost town?

Julia McCoy, the manager/CEO of Express Writers, points out that it’s primarily due to the platform and target audience difference. “For folks who prefer the lighthearted interaction of who’s baking what and when, Facebook will immediately appear much more active than G+. But for businesses and professionals, G+ is bustling with professional activity promoting growth and connectivity with allies and the competition.”

Google Plus versus Facebook

As of February 2014, Google Plus houses over 1 billion registered users. Facebook has 1.19 billion. Says Hot Hardware, “It’s true that Google+’s stats are somewhat artificially inflated due to Google integrating accounts for its various services. However, Courtney-Brown [SiteProNews] says over 540 million Google+ users visit their profiles every month to share photos, update their statuses, post comments, and more. And that +1 button is clicked over 5 billion times a day across the web.”

We Like Julia McCoy’s 10 Tips To Get The Most out of Google Plus

Google Plus Tagging

 

1. Tag people. One of the best ways to get noticed on G+ is to tag people. Tagging can accomplish two things. First, it ensures the person tagged sees your post. Second, it can prompt them to interact with you. Every time you tag a person, they receive a notification (unless they’ve disabled notifications). Tagging is a prime means of being seen.

Authorship function on Google Plus

2. Set up Google Authorship. This is also known as using the “rel=author tag” on your blog. Thanks to Google Authorship, you will see your photo beside your published content in Google search results. Not only does this feature mesh perfectly with Google+, but it’s also extremely important for search engine optimization. You should use the rel=author tag on your guest posts as well.

3. Post on Community pages. This is a tip easily overlooked by a lot of G+ users. According to Blog Tyrant tips on Google+ “You don’t get a lot of traction from just posting ‘public’ unless you already have a lot of followers.” The trick to gaining traction is posting valuable content in relevant communities. Communities are populated by people who have topic specific interests. By posting valuable content to these communities, you can tap into an audience you might otherwise have not realized existed.

Share Google Plus Content on Other Social Media Outlet

4. Cross post to G+. If a topic is trending as popular on Facebook and Twitter, cross post it to your G+ account for those followers who are exclusive to your Google Plus network. Don’t cross post everything, though. You’ll likely have some diehard followers who follow you across all three networks, and they won’t want to see the same content three times over all of the time. Instead, pick and choose the really prime content to cross post.

5. Use Google+ Events to launch products. Google+ Events will automatically e-mail your social circles about a scheduled launch while simultaneously adding the event to any user’s calendar who accepts the event invitation.

Write longer with Google Plus links

6. Use G+ to write long messages, and then tweet the link via Twitter. One of the most irritating things to most people is the character limit instituted by Twitter. One workaround is to use G+ to write a long message, and then tweet the link out via your Twitter account. Not only does this allow you to share more, but it lets your Twitter following know that you’re actively using Google Plus.

7. Incorporate keywords. In 2014, keyword optimization has seen some massive evolution in SEO. But keywords still have a place on G+. You can use keywords in your profile page, which is uniquely effective should you want to be associated with them for either your business or blog.

Images on Google Plus

8. Use images. Images are a great way to generate greater attention. Some of the “geeks” recommend uploading the image separately because it comes up bigger and generates more attention. Create a new title, and subsequently tag the person from the original post for maximum exposure.

9. Use bold and italic text styles. One of the exciting features that sets Google Plus apart from other social media networks is the capability of posting with bold, italic and strike through text. These styles can make your posts stand out while also making them impactful. Take advantage of these capabilities. This image from Blog Tyrant shows you how:

Google Plus Font Format

10. Emphasize G+ on your website or blog. G+ is a massively growing social media platform, but a lot of people don’t realize just who is using it! You can show you’re actively using it by emphasizing it on your website or blog. Do this by displaying the +1 button on your posts and pages, and actively promoting your G+ profile link.

Google Plus Link on Website

 

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?