Nestled between Thanksgiving, Black Friday, and Christmas is Hanukkah. While it’s not as commercialized as the rest of the winter holidays, you should be creating engaging Instagram posts for the holiday in order to capture the Jewish audience. You will probably create special discounts, promotions, and sales; but how do you get targeted eyes on those Instagram posts so that the people who see them convert? Start off with gorgeous images, a short and effective write up that includes a call to action, and then use the perfect mix of optimized Hanukkah Hashtags for Instagram so you can get the perfect eyes on your posts. Before we begin to discuss the way to use these hashtags so you can get the most ROI from your Hanukkah posts, click the copy button below the Hanukkah hashtags on your iPhone, Android, iPad or PC and save them to your keyboard so you can use them whenever you post to Instagram.
#hanukah #holidays #chamaviva #festadasluzes #menorah #hanukkahbush #socialdraft #noitedemilagres #chanuka #chanukah #holiday #jews #jewish #hasidic #judaica #kippah #yarmulka #kiddushhashem #Kosher #FestivalOfLights #FeastOfDedication
How to Use Hanukkah Hashtags
First, you need to stop thinking of Instagram as a social network. I am not telling you to stop engaging your audience, just that for this part of your Instagram strategy, you need to begin thinking of Instagram as a mini search engine…a mini Google of sorts. Instagram uses hashtags as their SEO tools, each hashtag you use increases your chances of being found. When someone searches a hashtag like #Hanukkah, they’re just looking for general information. But, say you sell menorahs, then you should be using the hashtag #menorah so that people can find you. If your images aren’t properly hashtagged, you’re not going to be found by the right people.
PRO TIP “Don’t listen to sites that say to use a few or even zero hashtags. This only works if you are already a brand. If you are looking to get more views on your post, take advantage of all 30 hashtags Instagram allows you to use”.
Use a Mix of Industry Specific & General Hanukkah Hashtags
This goes along with what we said above. The hashtags we gave you are general Hanukkah hashtags. You need these to categorize your posts, but if you have a specific product or service to sell, or if you are trying to send traffic to a particular type of website – you need to research your hashtags so you can get the perfect audience. Say you’re selling chocolate Dreidels as in the sponsored post above. They combine general hashtags (#Hanukkah) with industry specific hashtags such as #chocolate and #eatingnyc.
Geo-targeted Hanukkah Hashtags
If you are a local service or business, you can’t neglect location hashtags. If you are a restaurant in Chicago, it does you no good if you put out a gorgeous post and you get 500 likes from other states. The Chicago Diner was very smart in this post. They used Jewish & Hanukkah specific hashtags (#Hanukkah, #Seitan, #Tempeh) and complimented these with Geo-targeted hashtags (#Chicago #ChicagoDiner). I would have gone a step further to include the neighborhood and some of its nicknames as well (#WindyCity #Chi-Town #SecondCity #CityofBigShoulders).
If something is trending on Facebook or Twitter, most likely it will also trend on Instagram. Keep a look out for trending topics and think of how you can use them in your posts. Then use hashtags related to that topic in order to help you come up on Instagram search.
Instagram is a great branding opportunity. You should spend some time to come up with a custom hashtag for your brand. An easy one would be the name of your business, but this is not your only option. It could be your slogan, your top product…just make sure that you check Instagram to see if it is being used and, if so, that your chosen branded hashtag does not have a negative connotation. Note how Crazy Jewish Mom uses her name as a hashtag #CrazyJewishMom. While she has created only around 2,000 posts, there are over 6,000 posts using her hashtag. These are reposts and posts by fans mentioning her brand. When you do use a custom hashtag, it is a good idea to include it in your profile and to instruct your audience on how to use it. Product Hashtags
SALE!!! #shmaltzbrewing #shmaltzhebrew BOMBERS NOW 8.99EA! #jewbelation20 #funkyjewbelation #ripaonrye at #lightnerliquor #beerporn #craftbeer #beersofinstagram #beerart #beer #beerstagram #beeradvocate #ratebeer #IPA #iipa #dipa #imperialipa #hops #hoppy #barleywine #barrelagedbarleywine #sour #sourale #sourbeer #oakagedbeer #americanstrongale A photo posted by Ty Lightner (@lightnerliquor) on
The brands that are associated with your brand or business probably have already been working on their audience. It makes sense to use their hashtags when speaking about them. It will draw their audience to you. If you do create a post that features an associated brand or business, don’t stop at just using their hashtag, make sure that you at tag them (@brand). When you do this, the account will get notification which increases your chances that they will like and comment on the post. Lightner liquor did things right by tagging Shmaltz Brewing (although the brewery is missing a huge opportunity to capture the liquor store’s audience by not commenting on that post).
Tips to get the most out of your Hanukkah Hashtags for Instagram
It is known that if you don’t post consistently not only will your engagement drop, your follow count will suffer. Use a dashboard like Socialdraft to schedule your Instagram posts for multiple accounts. With Socialdraft, you can also assign different people to schedule these posts and to publish them when the time comes.
There is even an Instagram search that will allow you to identify people creating content on Instagram about your brand, industry (or even your competitors) so that you can engage them and follow them. This is a HUGE help when growing a targeted audience.
If you are interested in Socialdraft, take us for a spin we offer a risk free trial.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
This article was originally posted on OhSnp.com