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The winter holiday season is probably the most important to most businesses. It is the time when consumer spending will be at its highest, and the last chance brands and businesses have to make their quotas. That means that having a strong Social Media strategy is pivotal, especially on Instagram. We’ll give you some great ideas for marketing your brand or business during the season but before we get to that, make sure to copy and save these Winter Break and Winter Holiday Hashtags. They will help you to get more visibility on social media and increase your chances of reaching your marketing and sales goals.  Use them by clicking on the “copy” button right below the hashtags via your iPhone, Android, iPad or PC.

Winter Break and Winter Holiday Hashtags

#Winter #Winterbreak #Christmas #MerryChristmas #Santa #Newyear #Happynewyear #Fireworks #Cold #Snow #Family #Hanukkah #SweaterWeather#Freezing #Holidays #Noschool #SnowyDay #December #Happiness #Familytime #Snowing #Christmas2018 #Hello2019



 Social Media Marketing Tips for the Winter Break and Winter Holiday

Don’t wait until November to have your holiday planned out. You need to start thinking about this way before Black Friday. This way you’re not running around like a chicken without a head.

Don’t expect Social Media to do all your selling for you. Begin to plan out newsletters, mailers, blogs, and ads as well as social media posts. An all-encompassing strategy has a much better chance to get you the results you want. Check out this article for a list of ideas on how to promote your social media offline.

Think about the offers you can provide and when you can provide them. You can kick-start your holiday selling by offering super discounts now. Black Friday before Black Friday.




Create some add-on goodies. For example, each time a customer shops with you before the holiday season and shares their purchase to social media, they earn points towards a super special free item (think of this like the free Turkey supermarkets give over the holidays).




Host an event to kick off the season. Maybe an Instagram Fan Only wine tasting at your restaurant. Or a free upgrade on a manicure to a customer who posts about it to their Instagram account. Keep in mind it’s all about thinking outside the box…besides, when they come in for that mani, they’ll probably get a pedicure as well.

These are just a few ideas to get you started. Happy Holidays.

Winter Hashtags need to make sense in the context of your messages

Swanky Monkey Garden, a popular nightlife spot understands the power of winter hashtags. Imagine yourself checking out Instagram on a cold winter day and seeing this delicious treat. Pretty enticing, right?

How to reach people in a location on Instagram

Beer Snack Almanac understands how to use location hashtags along with winter break hashtags. During their NYC visit, they used hyper-local hashtags such as #newforkcity #nycfood #nycdining #grubshotsnyc #nybeer #winternyc & #bestbrewsofnyc. This will make it easier for them to be found by a target local audience and those who are interested in NYC and as such, they will increase their chances of converting them.

Come up for brands and businesses by using their hashtags on Instagram

Lina is a photographer who uses Instagram to drive traffic to her blog. She is very smart about winter hashtag use. Notice how she includes both winter hashtags as well as the hashtags for the brands of products that are featured in her image. It’s a great way to come up when people search say #UrbanOutfitters on Instagram.

How to combine brand and winter hashtags

Famed chocolatier, Godiva, is smart about pushing out their brand. Note how they use both #Godiva and #GodivaChocolate on their posts. It both teaches their audience to use the tag AND allows them control over what comes up on search. Note how while Godiva has only created around 1,000 images, there are well over one million that come up on search.

How to Manage Multiple Instagram Accounts

Now that you have a strong strategy on how to use winter break and winter holiday hashtags on Instagram, you need a tool to help you execute on this strategy. Socialdraft is an all-in-one Instagram marketing tool for teams. With Socialdraft you can:

  • Assign content creation for different accounts to different team members
  • Schedule posts to multiple Instagram accounts
  • Search Instagram for the latest posts published with a hashtag
  • Repost from Instagram to Instagram, Facebook, Twitter, LinkedIn and Pinterest
  • And manage all your other social media accounts on Facebook, Twitter, LinkedIn and Pinterest

These features are available along with all the other social media tools that come with Socialdraft.

If you’d like to take Socialdraft for a risk-free trial, sign up now.

 

 

New Year’s Eve and New Year’s are HUGE celebration days throughout the world. The time period right before the New Year is critical to most businesses. As a rule, consumers are broke after the winter holidays and curb their spending after January 1st. This means that your last chance to capture big dollars before tax season is the New Year, right before your customers make resolutions about how they are going to save money, lose weight (so no more dinners out), and spend more time with loved ones. That’s why you need to make a strong impression before the New Year. We’ve put together a list of New Year Hashtags to help you get the most out of your Instagram posts. Copy them and save them so you can use them, then read the rest of this post for tips on how to use these hashtags to get the most out of your Instagram New Year’s marketing.

New Year Hashtags

#Newyear #Newyearseve #Newyears #Newyearsresolution #Newyears2018 #2019 #Goodbye2018 #Hello2019 #Happynewyear #Celebrate #Happynewyears #Cold #Happynewyearseve #Fireworks #Family #Holidays #Snow #Winter #Party
#Happy #Cheers #Partytime #Gifts #Presents #Snowing #Familytime #NewYearNewYou #NewYearParty

How to Get The Most Out of Your New Year Hashtags

New Year’s Eve is one of the most awaited times of the year. Especially when you or your business is located in one of the large metropolitan cities like NYC, Paris, or London. But no matter where you are, the New Year holiday will result in record-breaking social media posts AND sales.

That means your business, be it a brand, a restaurant, a gym, a hairdresser, or any other sort of business needs to be a part of this conversation in order to be relevant in the coming year. This also means that you must stand out above the chatter.

This means you can’t just tweet a “Happy New Year’s” image when the ball drops. You need to be active before the holiday AND that you need to create content that your audience will see, share and engage with so that at the end they convert to sales. Here are some ideas to do just that:




local businesses and services must use geo targeted hashtags

Combine Your New Year’s Hashtags w/ Location Tags

The NewYork_Instagram account is smart. Their core audience is made up of New Yorkers and tourists. Because of this, they use tons of location hashtags so that people who are browsing Instagram to see what’s going on in NYC can easily find them.

#NewYork #NewYorkCity #newyorker #NewYorkNewYork #NYC #nyclife #USA #America #UnitedStates #manhattan #Brooklyn #soho #eastvillage #timessquare #bigapple

Combine hashtags related to your brand or business with your New Year's Hashtags

Don’t Forget Industry Hashtags

Lacquered Bits is a smart beauty blogger. This gorgeous Instagram post has the opportunity to be discovered by people who are searching for both New Years and nail related hashtags because they used the following tags related to the nail industry: #livelovepolish #indiepolish #indienailpolish #nagellack #nailpolish #nailblogger #instanails #crueltyfree #vernisaongles #newyear #nailvarnish. You should follow their lead and include a set of hashtags related to your industry, brand, or business.

New Years is the perfect time for businesses to throw a party

Host a Party

This can be a real life party (great for local businesses) or virtual. Ask your community to share a picture on social media. If you are a product, ask them to include it in the pic. If you’re more of a brand, ask them to tag you in the shot. The reward can be a freebie or discount in the coming year.

Idea for New years contest

Run a Contest

The contest should be related to your brand or business. The prize should be given out on New Year’s Eve or New Year’s day and shared to social media to build excitement. Dunkin’ Donuts did this incredibly well. They asked their community to take pictures and videos wishing friends and family a happy new year. The chosen winners would have their pic shown on a billboard on Times Square during the New Year Celebration. Pretty smart, right? While you may not be able to afford this kind of contest, you can come up with similar ideas that don’t break the bank.

Have coordinated, themed social media posts

This should come as no surprise. Your posts starting right after Christmas and Hanukkah should have everything to do with the New Year. Pick a palette, a constant font and work that New Year Magic until the final day. Share New Year’s tips, events, and memes.

Launch a New Social Media Account

You’ve been meaning to get on Snapchat, but you haven’t yet. Create a countdown calendar on other social media accounts to build excitement over your new endeavor. Invite fans and community to join you in your new adventure.

All in all, the best thing you can do is get your users involved. This way you can keep them engaged and keep your brand and business fresh in their minds.

How to Get The Most Out of Your New Year Hashtags & Instagram

It’s not enough to just post a beautiful picture with a great write up and perfect hashtags. These are just the basics for a solid Instagram strategy. There are a few more things you need to do in order to get the most out of your Instagram posts.

Be Consistent: First, you need to publish on a consistent basis, daily is optimal, but if you can’t publish daily – then try to do so every other day. This will make it so you always have a chance to be seen by your audience. It will also help you with beating the Instagram feed algorithm so you don’t get pushed down the feed.

Engage: Instagram is a pull type of system. You need to get out there and find opportunities. How do you do this? Search for people creating content around your industry hashtags. Then engage them by following them, liking their posts (and if you really want to get an ROI from your efforts – comment on their posts). You will see almost immediately that your account will grow and your influence will increase.

Use A Great Instagram Tool: Socialdraft can help you to manage your Instagram accounts with ease. With Socialdraft you can:

  • Schedule Instagram Posts
  • Have multiple people work on various accounts
  • Search for posts in a particular industry
  • Schedule Reposts from Instagram to all your connected social networks
  • Manage all your other social media!

Just watch the video above to see how it works and take us for a risk-free trial of our social media calendar tool.

 

Thanksgiving may be the ultimate family holiday. It’s also a wonderful holiday for sports fanatics, but the ones who should rejoice at the arrival of this holiday of gluttony are social media marketers. The holiday buying season officially begins on Black Friday, the day after Thanksgiving, but you need to start thinking about how to market the holiday a long time before that. Before we give you some awesome Thanksgiving marketing tips, make sure to copy and save these Thanksgiving hashtags, they have been optimized to get you the most visibility on social media.

Instagram Thanksgiving Hashtags

Use this list of Instagram Thanksgiving Hashtags by clicking on “copy” below the hashtags on your iPhone, Android, iPad or PC.

#Thanksgiving #Happythanksgiving #Thanksgiving2018 #Family #Familygathering #Familydinner #Foodporn #Thanksgivingbreak #Familytime #Thanksgivingeve #Thanksgivingdinner #Thanksgivingfeast #Thanksgivingselfie #Thanksgivingparade #Thankful #Thanksgivingnight #Blessed #Turkey #Foodstagram #Thanksgivinglunch #Thanksgivingpie #Givethanks #Happyfamily #Turkeyday #Pumpkinpie #Thanskgivingfun #BlackFridayay

Since your potential customers are going to be checking out coupons and Black Friday deals on Twitter, searching for the best Turkey recipe on Pinterest, and posting pictures of the family to Facebook, you need to get them engaged with your brand if you want to convert them into paying customers.

What hashtags should I use during Thanksgiving

Check out the images above. Pretty telling, right? On Instagram alone, over 10 million images used Thanksgiving related words on Thanksgiving day and over 200 pictures were posted per second. This means that as people celebrate the Thanksgiving holiday you need to engage them in real time to capture their attention. On top of that, unlike the football commercials, on social media, you have the chance to engage your audience. This is powerful.

This is not just powerful for supermarkets selling turkeys, or travel companies getting families to reunite. This is for all companies since Thanksgiving marks the start of the winter holiday season.

Social Media Ideas for The Thanksgiving Holiday

#Thankful

Use social media to let your audience what you and your team are thankful for. Use a simple hashtag such as this and encourage them to do the same.

#GiveThanks

Collaborate with a non-profit to do something good. Encourage your community to take part. Maybe it’s a coat drive, or maybe you give 10% of your profits from Black Friday sales to a charity.

#ThanksgivingDayParade

Monitor conversations around events like this so you can engage your audience. If you are a local business, monitor local events like this. If people on social media are discussing them, there is a good chance they are your potential customers. This is an easy way to find geo-targeted leads. It also works for brands like the TODAY Show. Notice how they promote their interview with the NYPD Chief of Department. They are still targeting a local audience although they are a much larger brand.

#BlackFriday

This is your chance. Share special deals that are exclusive to your social audience. Make them feel special.

#FamilyGathering

Your customers are probably traveling for the holidays. Ask them to share a picture of them, their family, and your product. Tie this into a contest where the image with most likes gets something really special (maybe one of your top end products). Everyone else who participates gets a 20% off coupon.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk-free trial of our social media calendar tool.

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly Instagram) to build excitement and get people to buy your products. But, before we get to that, take a few seconds to copy and save the following Black Friday hashtags. They are optimized to get you the most eyeballs on your Instagram posts.

Black Friday Hashtags 

#Blackfriday #Blackfriday2014 #Blackfridaysale #Blackfridayshopping #Blackfridaydeals #Socialdraft #Blackfridaybonus #ShoppingDay #Shoppingtime #Deals #Sale #Bigsale #Fashion #Shopping #ShopTilYouDrop

Let’s discuss how to use your hashtags, then we can get into some really cool ideas for you to use along with your Black Friday hashtags on your Instagram posts.

Promotional Hashtags

Sure, you’re going to use more general hashtags like the ones listed above (#BlackFriday), but you want to be a sniper. Why? Because you want to aim to get the attention of the people who are really going to come into your shop or log onto your website to buy your stuff. Also, Black Friday is a great time to brand yourself. You may not be Kohls, but you can learn from their social strategy after the holiday. About 8 months ago (Dec & Jan), Kohls announced a sweepstakes that became a complete social media success. They announced that people who retweeted their favorite Kohl’s ite, using the hashtags #KohlsSweepstakes or #BlackFriday could win small prizes such as tickets to the Star Wars movie, but that there would be a grand prize, a chance to win all the 30 featured gifts from their Black Friday Guide. This promotion earned them over 112,000 tweets just in the first three days. Maybe your shop can’t give away items, but you could ask customers to share their favorite item from your shop (using your branded hashtag #StoreNameSweepstakes) to either Twitter or Instagram for a discount. This helps you in two ways. First, these people will be a marketing army sharing your merchandise to their local circle. Second, they will be getting a discount, so that’s pretty much a guaranteed sale. Branded Hashtags

Maybe you’re not running a promotion like the one above, and you just need to spread the word that you have the hottest item in stock. Make sure to use that branded hashtag so that you come up on the feed when people search. Otherwise, you’re not giving yourself a chance. Competitor Hashtags This one is a bit sneaky, but…all is fair in love & business. Your customers may be shopping your competition. This means they may also be searching for your competition on Instagram and Twitter. Go ahead and drop their hashtag on your image. For example, Hollister was the number one brand on Instagram last year during Black Friday. If you sell a similar product, drop the #Hollister hashtag on your images to drive more eyes towards your products. BLACK FRIDAY INSTAGRAM POST IDEAS Update Consumers & Get Them Excited

This is a basic for social media, but something worth a reminder. Make sure you use your social networks to let potential buyers know about deals, hours, etc. Go a step further. Tease your followers a bit. Macy’s did this in 2014. They started revealing one of their best deals on a daily basis on Instagram. Great way to get your customers to come back to your account, engage them, and re-market them. In this case, Macy’s kept things simple with one single hashtag, #BlackFriday.

Create a Deal Flipbook

Use an app like PicFlow, Flipagram, or Slidemaker to create a video flipboook of the items that are on deal, something like a 10 for $10 with the discount code at the end so that you can get your customers excited about those #blackfriday deals.

Offer Instagram Exclusive Deals

Tell your customers to follow you on Instagram and DM you for special deals and coupons for the Black Friday holiday.

Create an @tag Referral Program

Ask followers to tag a friend to get a DM with a special discount code. This will make it so their friends come in and tag their friends allowing you to capture more leads.

Run a Hashtag Giveaway

Ask your community to post a photo the week before Black Friday and to add your custom Black Friday Hashtag to it. Then you can pick one or multiple winners from the submissions. Make the prize something exciting and worthwhile so you get good participation. Each picture is a proof of purchase & a free piece of advertising.

THINGS TO DO ON INSTAGRAM BEFORE, DURING & AFTER BLACK FRIDAY

Now that you have your Black Friday Hashtags, you need to take care of a few more things. Instagram recently implemented an algorithm that penalizes accounts that aren’t consistent and don’t get too much engagement. Socialdraft is an Instagram tool you can use to help you with getting an ROI from your Instagram account.

Engage Your Customers

This may sound counter intuitive, but some brands and businesses will be able to pull this off. There tends to be some fatigue around Black Friday. People do get tired of all commercialized nature of the Black Friday holiday. Businesses who take the time to listen to their community and engage them in real-time chat have a lot to gain in the long run. This is something you should do on a regular basis. Just search a hashtag that is related to your business and like the posts & follow the content creator. This acts as a reverse link. They’ll want to check out who you are and follow you.

Monitor Your Brand

You need to listen. It is probably the most important skill of Social Media. So take a few minutes per day to check out what is being said about your business on Social Media. These opportunities could not come around again, so you want to be especially vigilant around the holiday. You can use a tool like Socialdraft to stay abreast of your business mentions.

If someone mentions you or the products you are selling, make sure to take time to like, comment, and engage. You show that your brand is human and that it cares.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

 

Makeup and beauty make sense on Instagram, it is, after all a social network focused on the visual. This is both a blessing and a curse. While it is the perfect social network for make up artists, shops, and vloggers to promote themselves, there are tons of people on there who are competing against you and working to steal your audience. You don’t have to fret. Today, we’ll discuss the top Instagram Makeup and Beauty Hashtags to use and how to incorporate them into your Instagram strategy so you don’t just gain followers, but make money. Before you read on, take a few seconds to copy the Makeup and Beauty Hashtags below (just click the “copy” button) and then save them into your phone. These will be the building blocks of your Instagram strategy.

#Makeupartist #Makeupaddict #Makeupjunkie #Makeuplover #Makeupforever #Makeupbyme #Makeupmafia Makeupmurah #Makeupoftheday #Makeuplook #Mascara #Makeupgeek #Makeuplovers #Instamakeup #Instamakeupartist #Makeupporn #Makeupobsessed #Beauty #Eyeliner #Makeupfanatic1 #Eyeshadow #Lipgloss #Makeuptalk #Makeuptutorial #Makeuplove

How to Use Makeup and Beauty Hashtags for Instagram

Think of Instagram as a miniature Google that is growing by the millisecond. Just like Google uses keywords for SEO, Instagram has its own version: hashtags. When you use hashtags, you need to think like an SEO. Is this hashtag going to get me found, and who is it going to get me found by. If the hashtag is not relevant (#followforfollow) or not targeted, the answer is no. Think about it, when someone hops on Instagram and searches #lipstick, they are probably looking for new ideas for a purchase.

RELATED ARTICLE: Lipstick Hashtags

That’s a pretty good person to attract. If you sell or promote lipstick and you are not using that hashtag, you won’t be found. The only people who can get away with not using hashtags, or only using one or two hashtags are celebs like the Kardashians. This is not the time to worry about looking cool. Know what’s cool…making money…and you know how you’re going to make money, by being found. So use all 30 hashtags that Instagram allows you to use. Now that you have the basics on how to use makeup and beauty hashtags, let’s get down to business.

Industry Specific Versus General Makeup and Beauty Hashtags

The hashtags you copied above aren’t going to get you where you need to go. Why? These are general hashtags. They are used quite often. This means that you won’t stay on top of the feed because of the number of posts that utilize these hashtags. That being said, you want to give yourself a chance to reach the millions of people who are searching this type of content on Instagram, so you still want to use them. What you need to do is mix these with more focused hashtags. So, while you will want to keep #lipstick (13 million posts as of today) as part of your hashtag kit, you will also want to add more specific hashtags to draw an audience that is interested in exactly what you are offering. Think #MatteLipstick. This hashtag currently has 463K posts attached to it. This is a perfect hashtag for you. It has enough visibility to get you a decent number of eyes, but it is not too large that you get lost. It also gets you a more targeted audience. These people aren’t just looking for lipstick, they are looking for matte lipstick. You’ve just upped your chances of engagement and of making a sale. If you keep your targeted hashtags between 100k-600k you will be giving yourself the best chance at being seen by the right people.

Geo-Targeted Hashtags

These are extremely important if you are a makeup artist, salon, or local shop. While it is nice to get likes, you want to get likes that convert. That means you need likes from people who can either hire you or drop by your place of business. Say you’re a makeup artist in New York City. You want to attract people in New York. You will want to use geo-targeted hashtags to give yourself a chance of being found when people search by location tags. You would want to use hashtags like #NYCmakeupArtist #NY #NYC #Manhattan #NewYork #NewYorkCity #BigApple #EastSide #MurrayHill #MidtownEast. Notice we’ve covered general location, location nicknames, and neighborhoods. These will change according to your location, of course. Love that K used location and actually tagged the location on the post. That is smart Instagramming.  Trending Hashtags

 

? #Regram from @bopmappy interviewing @ArianaGrande in Tokyo, Japan! #VIVAGLAM #MACAidsFund #MACCosmetics A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Say #AriannaGrande is trending. This is when you want to create content utilizing her shades of Viva Glam. Make sure that you tag it #AriannaGrande #VivaGlam #MACcosmetics so that you can take advantage of this trending item. You can do the same with events such as the Oscars, Mother’s Day and lots more.

Branded Makeup and Beauty Hashtags

Instagram is the place to brand yourself. You need to come up with a branded hashtag and then educate your clients and audience to use that hashtag to help you grow your brand. Take Pat McGrath who uses the tag #makeupbypatmcgrath. Pat has created 1,900 pieces of content, yet the hashtag has been used 6,000 times. That means that around 4,000 people have become Pat’s personal marketing army. And Pat’s army includes professionals like Samuel Harrison who has a following of 34k. What does this tell you? Start to collaborate with others in your industry, help each other out. It’s an easy way to grow your following and credibility.

Once you’ve got a hand on this, you can run a regram campaign. Change your profile so that it states that those who use your hashtag have a chance to be featured on your account. This will help you with content creation and engagement. Monitor the hashtags, and use a system like Socialdraft to repost those posts. With our dashboard, you can repost to not just Instagram, but also Facebook, Twitter, LinkedIn, and Pinterest. Product Hashtags

 

#MasterPaletteByMario x #anastasiabeverlyhills ? swatches with MAC fix+ sprayed over them. ?? A video posted by Mario Dedivanovic (@makeupbymario) on

Using a well-recognized name helps. Just like you would talk about the products you use when you’re working with a customer, you will want to start the exact same conversation on Instagram. Check out how Mario Dedivanovic has used #anastasiabeverlyhills as a hashtag. It is his way to communicate that he uses their products and to connect with their fans. Go beyond a hashtag. If you are using and promoting someone’s products in this way, make sure you @tag them as well. This way they will receive a notification and hopefully (if they are smart Instagram marketers), they will like, comment on and share your post.

Post Daily, engage and reshare content. 

If you’re not posting daily (or at least consistently) on Instagram, you’re going to lose followers. It is also possible that since each day off is equivalent to fewer interactions that the algorithm will kick in and you’ll drop in the feed. This means that you should be using an Instagram scheduling tool like Socialdraft to schedule to Instagram on a daily basis. This will keep you consistent and growing on a consistent basis.

Now that you have your starter list of Makeup and Beauty Hashtags for Instagram and an entire technique on how to use them, it’s time for you to get out there and slay.

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

Snow hashtags can be used by more than just photographers on Instagram. In fact, they can bring new eyes to your account as long as you get creative. Today, we’ll give you a list of optimizes Snow Hashtags as well as examples of how they are used in tandem with other hashtags to reach eyes that can convert.

Below is your list of optimized Instagram Snow Hashtags for Instagram.  They will help you get more organic reach on the platform. Copy them hashtags and save them to your phone’s typewriter. Then use them whenever you post about snow.

Snow Hashtags for Instagram

#snow #snowday #snowing #winter #cold #weather #sky #skies #frozen #frosty #frost #freezing #chilly #nature #snowflakes #holidays #christmas #winterbreak #snowy #holiday

To attract an audience interested in a location use geo hashtags

Use Location Hashtags

There are two instances when you want to do this. First, if you are posting about a location that people may be interested in or that people are at. For example, as in the case above from Giornale Trentino. Their post is looking to attract eyes from people who are both in the are of Trentino and those who are interested in Trentino and Italy in general. By combining #snow hashtags and location-specific hashtags, they are reaching eyes of people who may currently be in the location and those who are interested in learning more about it.

How to get people who are interested in your industry

Use Industry & Subject Related Hashtags

Take the example above from Gone to the Snow Dogs. If they only used snow hashtags on this post, they may get some likes…but adding subject related hashtags (dogs hashtags – specifically those of huskies) they increase their chances of being found by people who are interested in this particular breed. It’s a great way to get in front of a targeted audience.

How to Manage Instagram Accounts

It’s easy to forget to post on Instagram. Using an Instagram scheduling tool like Socialdraft is a great way to make sure you post consistently. Set aside 15 minutes per week to sit down and schedule your Instagram posts on Socialdraft. We’ll remind you by SMS when it’s time to post and send the image and writeup to you. It’s super simple. Besides, there are tons of other things you can do with Socialdraft, like:

  • Schedule images to multiple accounts
  • Have various people create the content
  • Have various people publish the content
  • Search Instagram for hashtags
  • And that’s just for Instagram (there’s tons more you can do on Facebook, Twitter, LinkedIn, and Pinterest).

If you’d like to see all the cool things you can do with Socialdraft, sign-up for a risk-free trial.  You’ll get to play with all our features and decide if Socialdraft is the best social media tool for you.

Hashtags have become mainstream. They’re on tee-shirts, home decor and…of course on Social Media. Hashtags are to Twitter and Instagram what keywords are to Google. Hashtags are great tools for being found on social media. If you begin to think of hashtags with an SEO’s eyes, you will become a much more powerful marketer. Let’s discuss the proper use of hashtags in today’s social media environment.

Social Media Tips on How And Where to Use Hashtags

Hashtags are powerful.

Tweets with hashtags get two times more engagement than tweets without. And Twitter’s research suggests individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase in engagement.

Engagement includes clicks, retweets, favorites, and replies. Tweets with one or more hashtag are 55 percent more likely to be retweeted.

PRO TIP Don’t use hashtags on Facebook. Facebook posts without a hashtag do better than those with a hashtag.

 

How to Find the Best Hashtags

Competitor Research

What hashtags are influencers using? What hashtags are your competitors using? Check these out and begin to test them out on your own posts.

Use Relevant Hashtags

You may be tempted to use those #like4likes hashtags that seem to get so much engagement. Don’t. That engagement is a waste. That’s engagement from accounts that won’t convert. The name of the game is ROI, not vanity metrics, so concentrate on getting in front of the right eyes. We’ve put together tutorials and lists of hashtags for many industries and subjects on our hashtag directory, so check there before you begin to use them.

Be Mindful of Numbers

Which hashtags are the best to use? You may think that hashtags with over a million posts attached to them are best, but stop and think about this. In platforms like Twitter and Instagram, where content is constantly being uploaded, does it benefit you to use hashtags that are used so often? Nope. These hashtags will make it so you drop out of the feed quickly. Try to use hashtags that have been used between 5000 and 500,000 times. This will put you at a good place for both being seen and getting enough engagement.

Check Hashtags for Context

Could your chosen hashtags mean something else entirely? Before using a hashtags search it. Make sure there’s no nefarious association with it.

How to Manage Social Media With Socialdraft

Now that you understand how to use hashtags properly, you will need a tool to help you implement your strategy. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule to Facebook business pages, and one personal account
  • Schedule to Twitter
  • Schedule to Instagram
  • Schedule pins to Pinterest
  • Schedule to LinkedIn Business pages & one personal account
  • Schedule in bulk w/ a CSV (great for holidays, specials and sharing good reviews)
  • Schedule recurring posts (fantastic for specials and recurring promotions)
  • Download your content calendar (if you want to discuss with your team)
  • Allow others to schedule content, but with different constraints and permissions
  • Assign tasks to team members
  • Engage your community on the feed
  • Schedule reposts from Instagram to all your connected networks
  • Put in your business or brand name as well as that of your principals and track what is being said online (and share the good stuff with a few clicks)
  • And pull reports to see how you’re progressing

If you’re ready to take us for a spin, sign up for our risk-free trial.

 

Hashtags are to Instagram what keywords are to Google. Hashtags are Instagram’s most powerful tools when it comes to being found organically. But, there are many brands and businesses out there who do not use Instagram hashtags the right way. Today, we will discuss the best practices for using Instagram hashtags to help you get more organic reach and to be seen by targeted eyes, by the people who can convert.

How To Use Instagram Hashtags

If your posts are set to public, you can add hashtags to your photos and videos.

1) Take a photo/video and choose a filter.

2) On the screen you see after choosing a filter, type your hashtags in the Caption field (ex: #flower).

3) If you want to tag a post you’ve already uploaded, edit the caption or include your #hashtag in a comment on your photo.

After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. We’ll use examples from companies currently using our dashboard to better explain each point.

Instagram Tips on Using Hashtags

Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky, we’ll discuss some tips and best practices to get you started.

Using hyper specific hastags will get you more results on Instagram

Be Industry Specific

Choosing industry-specific tags will help you connect with other like-minded people on Instagram, specifically customers, and verticals. This post by Devocion makes great use of coffee hashtags.

Best Practice for Instagram hashtags

Be Relevant

Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo or #wine might get you a few likes, but with over 700,000 photos tagged #photo, and 15,000,000 tagged #wine, it isn’t the best way to make your photos stand out and connect with the people most like you. Instead, use relevant tags to help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. The Loire Valley is new to Instagram, but is already using great targeted hashtags including #urLoire #PouillySurLoire which will attract a very targeted audience.

Pay Attention

Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. Instagram’s gives a great example of photos tagged #volkswagen. When you do a search for images with the #volkswagen tag, they noticed that Instagrammers use #vw to describe their Volkswagen photos more than twice as often as they use #volkswagen. Look for similar patterns for your Instagram brand.

Businesses can use emoji hashtags to find influencers, and brand themselves

Emoji Hashtags

Emoji hashtags promise to be tons of fun. A travel agency could begin to brand themselves with emoji hashtags of flags and planes, wineries could use their name and a glass of wine. The possibilities are endless and this will add a great personal touch to your brand.

Stop using vanity hashtags

Using Top Instagram Hashtags

We usually advise against using this type of Instagram hashtag. All those #f4f, #like4like and #followforfollow tags will put your post in front of eyes that have no value when it comes to conversions. The name of the game on Instagram is targeting and this is a certain way to make sure you lower your chances of seeing a return on investment on your Instagram efforts. Also, these hashtags are used a lot, so you’ll get buried by the sheer volume of content created around these tags.

NIche Instagram hashtags are the best to use to get people who convert

Niche Hashtags

The more specific hashtags are, the more engagement they attract. And the people engaged are more robust and active in the Instagram community. These are an absolute yes. If you are looking for hashtags for your particular industry or a particular holiday, check out our Instagram hashtag directory.

Instagram’s Weekly Hashtag Project

Check out Instagram’s Weekend Hashtag Project where they feature chosen themes and hashtags by the Community Team at Instagram. The weekend project is announced every Friday and on Monday Instagram showcases some of their top-notch submissions.

How to Manage Multiple Instagram Accounts

Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Desserts, everyone loves them. Desserts are loved so much that there are over 28 million Instagram posts that are tagged with dessert hashtags. If you make desserts or if you run a brand or business that is related to desserts, then you know that Instagram is a great place to amplify your brand. But with all that competition, you’re worried that you’ll get lost in the crowd. There’s no need to worry. We’ve put together a list of the best dessert hashtags for Instagram. Copy and save those on your smart phone. Then, read on so that you can learn how to combine them with other types of hashtags so you can get the most organic reach for a targeted audience.

Dessert Hashtags

#Dessert #Instadessert #Desserts #Instacake #Foodporn #Delicious #Dessertporn #Sweet #Tasty #Yummy #Cakeporn #Chocolate #Desserttable #Nomnom #Foodpics #Instafood #Cakes#Desserttime #Delish #Icecream #Cake

How to Use Dessert Hashtags on Instagram

Use geo targeted hashtags to attract locals to your bakery

Include location hashtags

If you are a local business such as a bakery, caterer, or restaurant; you need to make sure that your posts include location hashtags. These should be your city, neighborhood and state. Dominique Ansel doesn’t really need to work so hard at this,  he is pushing one of the world’s most delicious pastry, the cronut. But, he still takes the time to include the #Soho hashtag so that when people are browsing it on Instagram, his scrumptious image has a chance to grab local’s attention.

use related brand and dessert hashtags

Use related brand hashtags (when relevant)

Jacques Torres is one of NYC’s most prominent chocolatiers. As such he collaborates with other brands including Champagne Taittinger. Note how this post uses the #Taittinger hashtag. This is done so that people who are fans of this gorgeous sparkler can be cross marketed to. By using their hashtag, he is reaching out to an audience that may not have been interested in him before.

Use hashtags for different holidays to help your dessert business get more likes

Use Holiday Hashtags

The dessert industry is perfect for the holidays. Make a list of special holidays and be ready to use hashtags related to those holidays when they come around. Carlos’ Bakery uses a single hashtag #easter to increase visibility of their post during the holiday. 145k views tells me this was quite effective for them.

Download a copy of our 2017 holiday hashtag calendar here

A custom brand hashtag can strenghten your business

Use a custom brand hashtag

Instagram is great for branding. If you teach your customers and audience to use your custom hashtag you can turn them into a marketing army. Check out Krispy Kreme Donuts. They’ve only created about 2,000 pieces of content, but when you check their hashtag there are 1.5 million posts. That’s a ton of people working as marketers for the brand. That’s strong marketing.

How to Grow Your Instagram  Dessert Account

Now you have a great set of hashtags and ideas on how to use them. Now you need an Instagram tool to schedule those posts and save you time on managing your account. Socialdraft is that tool. With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to all your Social Media

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

Want to try it out? Take Socialdraft for a risk free trial. It’s easy

Turtles. These darling reptiles are beloved the world over and are quite popular on Instagram. They’re so popular that there are currently over 3 million posts tagged turtle. That means that your turtle images have the potential to reach a huge audience, but you can’t reach the right audience without using the proper Turtle hashtags.

Your strategy will vary if you are a travel account, an environmentalist account, a tattoo artist…see where I’m getting at? Today, we’ll discuss how to use your turtle hashtags and how to combine them with other types of tags to increase your reach to a targeted audience. Before you read on, take a few seconds to copy the Turtle hashtags below, these will be the foundation for your strategy.

Instagram Turtle Hashtags

#Turtle #Turtles #Instaturtle #Instaturtles #Turtlelove #Turtlelover #Turtlesofinstagram #Turtlelife #Mypet #Pet

How to use Your Instagram Turtle Hashtags

 Location hashtags are great for local businesses

Combine them with Location Hashtags

This is great if your brand or business has anything to do with a location. We chose this example from the Australia Instagram account, but this is a good strategy not just for travel brands,  but local businesses (restaurants, shops, vets). Tourism Australia uses location tags to get in front of people who are interested in particular areas, in this case, #queensland and #GreatBarrierReef. They are giving themselves more chances to be discovered by those who are actively looking for information on the area. This is a great Instagram SEO strategy.

Include hashtags that are specific to your business with your turtle hashtags

Mix in Industry Hashtags

 Tattoo artist Lilian Raya is smart about her hashtag use. Here, she uses turtle hashtags to appeal to a wider audience and increase her likes; but she also includes industry hashtags (#tattoo #colortattoo #inked) in order to give herself a chance to be seen by people who convert. People who may be browsing for ideas on a new tattoo. They will be easier to convert than those who merely like turtles, but it is those turtle likes that give her a chance to come up on Top Posts and get more organic views.

Mixing custom brand hashtags with your turtle hashtags will help you build your brand

Use a Custom Brand Hashtag

Custom brand hashtags are a great way to get your audience and customers to act as free marketers for you. Just check out the above example from Petco. While they have only created a little over 2,000 posts, there are over 400,000 posts that are tagged Petco. That means that there are a large number of people who are being exposed to their brand by current customers. This is an incredibly powerful tactic.

RELATED ARTICLE: How to create & implement branded hashtags on Instagram.

How to Grow, Schedule & Manage Multiple Instagram Accounts

Having the right hashtag strategy will help you on Instagram, but actually getting an ROI from your Instagram account takes more. Instagram’s algorithm means that you must post on a consistent basis, engage your audience, and manage your following.

Doing all this can be time-consuming, but Socialdraft is the Instagram tool that can help you manage your accounts without wasting a ridiculous amount of time. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts in a particular industry & schedule reposts to all your connected social networks
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest
Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

Take Socialdraft for a risk-free trial. It’s easy

Black and White is a theme that is beloved throughout the world. From photography to fashion to art, we’ve all been exposed to this classic pair for what seems like eternity.  That being said, because Instagram is basically a photography social network, the competition is fierce when it comes to black and white images and merchandise. How fierce? There are over 76 million images hashtagged as #photography, 74 million as #blackandwhite and 6 million as #blackandwhitephotography. This means you need to be smart about how you use hashtags so that you get good exposure to the right people. Today we’ll discuss how you need to use Black and White hashtags so that you can actually see an ROI from Instagram, but, before we get started, copy the Black and White hashtag below. These will be the foundation to your Instagram strategy.

Black and White Hashtags For Instagram

#Blackandwhite #Blackandwhitephotography #Blackandwhitephoto #Blackandwhiteonly #Bnw #Bnw_life #Bnw_captures #Blackwhite #Blackwhitephoto #Bw_crew #Photograph #Bnw_society #Photographer #Blacknwhite #Blacknwhite_perfection #Instablackandwhite #bw #Insta_bw

How to Use Black and White Hashtags

Include Industry Hashtags

Industry hashtags will make it so you are seen by those who are more interested in your services

Model and Bollywood actress Elena Fernandes understands the power of industry hashtags. She not only uses #blackandwhitephotography to grab the attention (and come up on Instagram search) of people who like b/w pictures, she includes hashtags for her industry, including #bollywood #bollywoodactress and #modelgram to get in front of her target audience. This technique can be used by all brands and businesses. For example, if you are a wedding photographer who shoots in black and white, make sure to include hashtags particular to your sector of photography such as #WeddingPhotographer.

Mix in Location Hashtags

Your black and white hashtags will not yield an ROI unless you use geo targeted hashtags

Argentinean photographer Dario de Los Cobos is smart about targeting people who convert. He knows that using Black and White hashtags will get him in front of a general audience. This is great for his brand, but since he is looking for people who can actually convert into paying clients, he makes great use of local hashtags including #Argentina and #BuenosAires. In this case, people who search those location hashtags will have a chance to be exposed to his work, engage with him, and possibly book his services.

Use Custom Brand Hashtags

Custom brand hashtags help you convert your customers into brand advocates

While photography is the first thing that comes to mind when you think of black and white, this is not the only industry that can benefit from using these. Take nail varnish Semilac. They’ve incorporated black and white hashtags in this very appropriate post. They have also used industry hashtags (#Manicure #Nails #Nailstagram), but what we’re really interested in here is their custom hashtag use. They have three they currently use, #semilac #semigirls and #semilacnails. If you check out their profile, they’ve only created a little over 1,000 pieces of content, but their hashtags have significantly more usage, the lowest at 36K. That’s powerful branding.

Related Article: How to use branded hashtags

How to Manage & Grow Your Instagram Accounts

Now that you understand how to combine your black and white hashtags with others to get the most organic views, likes and comments from the right audience, you need to learn a bit about strategy. Instagram is not one of those set it and forget it type networks. If you spend a little time on it, it will yield you incredible results. What do you need to do? You need to post on a consistent basis, daily if possible. But the quality of your images has to be good. You also need to engage your target audience. What does this mean, you should like their posts and leave meaningful comments. This will open the door for you to have a conversation with them an convert them as needed. Socialdraft is an Social Media Scheduling tool that helps you manage all this. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtag and schedule reposts to all your connected social networks

However, Socialdraft is more than just an Instagram management tool. Socialdraft is an all-in-one social media tool that lets you:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

 

Whether you love or hate PEOTUS Trump, the 2017 US Presidential Inauguration will be historic. Mostly everyone will be talking about it. Some people will be hosting #MakeAmericaGreatAgain parties while others will be running theirs as #NotMyPresident. Regardless of which side you and your audience fall on, you want the most amount of eyes on your social media post. Today, we’ve put together a list of Inauguration Day Hashtags you can use to achieve just that, getting the most organic views from your targeted audience. So take a few seconds to copy and save these hashtags and then read on so that you can learn exactly how to use them on Instagram.

Inauguration Day Hashtags

#inauguration2017 #inauguration #inaugurationday #constitution #merica #america #USA #UnitedStates #USpresident #donaldtrump #presidenttrump #trump #presidentdonaldtrump #mikepence #pence #makeamericagreatagain #January20 #liberal #conservative #republican #democrat

How to Use Inauguration Day Hashtags

The first thing you need to know is that #InaugurationDay has only been used around 7,000 times on Instagram as of 1/17/16. That means that there’s not an incredible amount of competition and that you can really get a good amount of eyes on your post. In fact, it should be very easy for your post to come up on Top Posts. But before you start to post, let’s talk about how Instagram hashtags work. You need to think of them as Instagram SEO. Hashtags are the way you get found, so in order to be found by your target audience, you must use the right hashtags and combine them with other types of hashtags.

Mix In Hashtags for Your Industry

How to combine Inauguration Day Hashtags with hashtags for your business to be seen by people who can become customers

If you are a business that is not politically active, it may be a good idea to stay neutral. Brodiefur, an account that sells custom socks, was very smart in their 2017 Inauguration Day post. They went with a fairly neutral post that stayed away from politics, and which zeroed in to dog lovers by using industry hashtags such as #happylabpack #TalesofaLab #fab_labs_ #dogsofinstagram #happydog #worldoflabs #labs_of_insta #labradoroftheday and #talesofapuppy. This makes it so their post gets to hijack some traffic on Instagram from the #inauguration day hashtag bringing them both conservatives & liberals who may be interested in purchasing cute socks, AND that they are seen by dog lovers who even if not interested in patriotic socks, may be interested in getting some custom ones made.

Use Location Hashtags

How to get your Inauguration Day Instagram Posts seen by a local audience

If you are a local brand, service, or business (like a restaurant, museum, or dog walker), you need to use geo-location hashtags. Why? Because while it is great to get all those Inauguration Day eyeballs, you need eyeballs that convert. The Rubin museum created a neutral post prompting people to visit the museum on Inauguration Day. They were smart by offering #nyc #chelsea #nycmuseums to give themselves a chance to be seen by people in NYC and Chelsea.

Use Custom Brand & Vertical Brand Hashtags

Custom hashtags can get your audience involved

When you craft your Inauguration day Instagram posts, you will want to use two types of branded hashtags Custom Brand Hashtags & Vertical Brand Hashtags. These are your custom hashtags. Usually, they are your brand or business’ name. Sometimes, as seen above, they can be for a related product such as #wetheresilient. Using this type of hashtags is a great way to market yourself and to get your community involved in helping market you. If I were the Amplifier Foundation, I would have included not just the vertical tag #wetheresilient, but also the tag #AmplifierFoundation with a call to action on the profile teaching people how to use the tag for maximum impact.

Use Party Related Hashtags

Mix party hashtags with your Inauguration day hashtags

The hashtags given above are generic Inauguration Day hashtags. These will give you general exposure to people who are interested in the Inauguration. The issue here is that you need your posts to be seen by your audience, and that requires that you speak their language. If you are on the democratic side, you’ll have to include hashtags to appeal to your audience. Same if you are on the republican side. A good example is how the Conservative Babes account uses party hashtags to attract their target political audience.

How to Manage & Grow Your Instagram Account

You now have a great set of starter Inauguration day hashtags and you know how to combine them with other hashtags. But it takes a lot more than that to be successful on Instagram. You need to be consistent in posting, engaging and managing your account. The Socialdraft Instagram tool will save you time and make you more effective when managing your Instagram account. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtags and schedule reposts to your connected Social Media accounts

But Socialdraft does much more than that:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook & Twitter reports
and tons more…

If you are ready to take your Instagram account to the next level, take the Socialdraft social media calendar tool for a risk-free trial.  If you find that we don’t fit your needs, cancel any time before the 14 days are up & you won’t be charged. So go ahead, try us out and see how you like us.

It’s not just weather forecasters who need to know which rain hashtags to use in Social Media. These hashtags can be used by weather gear companies, retailers, local businesses and more. Just think about it, on a rainy day people are looking for umbrellas to purchase, places to get out of the rain and more. There are even more uses for these rain hashtags, imagine you’re a nature photographer, or a travel blogger on Instagram taking shots in the rain. We’ll discuss strategy for these rain hashtags for each of these industries, but before we do, take a few seconds to click the “copy” button below these rain hashtags. Then save them to your phone’s note pad or use the nifty trick in the video below so you can use them whenever you need.

Rain Hashtags for Instagram

#rain #raining #rainyday #pouring #rainydays #storm #water #rainy #clouds #thunderstorm #cloudy #soaked #puddle #umbrella #storm #weather #lighting #rainyweather #wet #splash #instarain #thunder #raindrop

How to use Rain Hashtags on Instagram

As mentioned above, rain can be a great thing for some local businesses. Just imagine that someone’s walking in NYC when it starts to rain. Wouldn’t it be great if when they hopped on Instagram to post their image of rain your post saying that you’re open comes up? Let’s get down to a few examples and best practices on how to use your rain hashtags for Instagram.

Branded Hashtags

Branded hashtags help to create brand advocates

Instagram is “the” place to build your brand. Make sure to think of a hashtag that is unique to you. Begin to use it in all your posts, and begin to train your community to use this hashtag. For example, Hunter boots has been using the hashtag #rainstartsplay on their posts. When you click over to the hashtag, you can see that customers and influencers are sharing pictures of their product with the hashtag. It is fun, inventive and a great way to convert your audience and customers into brand advocates.

Industry Hashtags

If you create posts about rain you must include industry related hashtags

Artist Leonid Afremov understands that rain hashtags alone won’t get him in front of all the possible people who may purchase his works. That’s why he combines rain hashtags such as #umbrella and #rain with #art and #painting. By mixing up both of these types of hashtags he has increased his chances of being seen by people who are interested in both the rain and the arts.

Location Hashtags

Use location hashtags to be seen by people who convert

Digital Marketer Leslie Caswell understands the importance of location hashtags. If you don’t use location tags (neighborhood, city, state, country) your chances of being seen by a local audience are significantly reduced. This means that if you are a local business like a restaurant, a local service provider (like a dog walker), or a brand that wants to be seen by an audience in a particular location that you must include location hashtags with your Instagram posts.

How to Manage and Grow your Instagram Account

Now that you know how to use your rain hashtags and how to combine them with other hashtags to get the most amount of reach, you need to do a few other things. Instagram is not a hit and run kinda network. There is the Instagram algorithm to keep in mind. If you are not active on a consistent basis, and if you aren’t getting engagement from your community, these hashtags will be worth nada. In order to make sure that the time spent on creating these posts is fruitful, you need to make sure that you post consistently and engage consistently. Socialdraft is an Instagram tool that will help you to:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtags and schedule reposts to all your connected social networks.

That’s not all Socialdraft does. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about what we do, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Contrary to what you may think, Oktoberfest actually starts in September. What I love about this holiday is that although it is a German festival, it’s become world famous and replicated across pubs all over the world. Did I mention it’s all about beer? Yup. This holiday is awesome if you’re in F&B. It means that you’ll have tons of marketing opportunities to market your business on social media almost anywhere in the world. If you are planning to market your business on Instagram during Oktoberfest, take a few seconds to copy and save these Oktoberfest Hashtags. They will help you to get more organic views, likes, and comments.

Oktoberfest Hashtags

#wiesn #oktoberfest #oktoberfest2018 #weinzelt #tracht #feschemadln #munich #munichgermany #münchen #bayern #germany #bavaria #german #fcbayern #instamunich #instamünchen #deutschland #germanywonderland #Volksfest #BeerFestival #Beer #Bavaria #Theresienwiese #MünchnerKindle

How to Manage & Grow Your Instagram Accounts

Don’t expect your Oktoberfest hashtags to do all the work. Instagram requires more than just beautiful images, a call to action and the perfect hashtags. You need to work your account on a consistent basis in order to have success. That means you need to post daily (or at least consistently). It also means that you need to engage your audience by liking their posts and following people creating content around your industry. The good news is that Socialdraft’s dashboard can help you with all this.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

How to Use Your Oktoberfest Hashtags

Mix them with Location Hashtags

If you are a local business use hashtags for your city and state in order to get exposure on Instagram to a local audience

If you are a local business like a restaurant, hair dresser, or costume shop, then you need to incorporate location hashtags with your Oktoberfest hashtags. Why? This is done so that you can be found by people in your area, people who can convert. Hofbräu Bierhaus NYC does a great job at this. Note their use od #NYCfood #hungryNYC and #midtowneast. If someone hops on Instagram (say a tourist staying at a hotel at Midtown East in order to see what’s going on around the area, this hashtag will increase the chances that they will see the post and hopefully convert.

Use Custom Hashtags

A branded hashtag will not only get you more exposure but also help your fans help you build your brand

Include a Custom Brand Hashtag

Branded hashtags are an effective way to convert your audience and customers into brand advocates. German beer company Paulaner understands this. Note how they use a few simple to understand hashtags:

#paulaner #paulanermuenchen #paulanerbrauerei #paulanerbrewery

Seeing these hashtags will increase the chances that their customers will share images of their beer with their branding. This is incredibly powerful. Just look at their numbers. Paulaner has created 100 pieces of content, but there are over 231k images using their branded hashtags.

RELATED ARTICLE: How to implement and use branded hashtags effectively

Include Industry Hashtags

Using industry hashtags will get you more likes and comments

Integrating the #dachshund hashtag with Oktoberfest hashtags in this post was genius. Natalie was able to get in front of not just people interested in Oktoberfest, but also dachsund fanatics. This means more likes and comments. When you create your post, keep in mind what else people may be interested in that is seen in the post. This way you can get as many interested people to check out and engage with the post.

What Else Does Socialdraft Do?

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales…but some holidays need to be treated with respect and care. Just as you need to be careful with Social Media on Memorial Day, you need to think about the tone of voice you use on Martin Luther King Day. These aren’t your regular celebratory holidays. These are historic moments, political moments that can be polarizing…and as much as you may benefit from marketing on a day like MLK day, you run the risk of offending your audience and causing massive damage to your brand. Today, we’ll discuss MLK Day hashtags and the best way to use them on Instagram. Before we get to the discussion, take a few seconds to click copy on the list of hashtags below so you can use them on Instagram throughout the years to come.

MLK Day Hashtags

#MLK #MLKday #MartinLutherKingDay #MartinLutherKing #MartinLutherKingJR #civilrights #standingrock #CivilRightsMovement #FightThePower #MLKjr #Activist #BlackLivesMatter #CivilRightsActivist #Selma #BlackHistory #BlackPride #BlackCulture #EqualRights #CivilDisobedience #MontgomeryBusBoycott #AmericanHistory #USHistory #SCLC #IHaveADream #NobelPeacePrize

Ok, let’s get down to business. The day that we remember one of the most revered civil rights leader is not the day you want to push sales. Just don’t. You want to tie your message into one of inclusion, peace and unity. Here are a few examples that we particularly liked.

Keep things simple on Martin Luther King Day

The Ellen Show: This is a perfect post to remember and honor MLK. This message works for Ellen’s brand because it reminds her audience that it is a day to be of service, to do good for the world. It also resonates since Ellen is always speaking of equality for all on her show.

Educational posts can be very good for a brand on MLK day

MOMA: The Museum of Modern Art crafted a post that is perfect for the audience. This historic photo shows King after winning the Nobel Peace Prize. It is a lovely way to remember him and his work, and highlights the arts at the same time.

Diversity posts work quite well on Martin Luther King Day

CRAYOLA: This was not an Instagram post, it was a tweet, but it worked perfectly with the Crayola brand. It is short, sweet, and fits the spirit of their brand.

If you’re not 100% absolutely sure that your brand or business can push out a respectful MLK post on Instagram, skip the holiday. You’re better off staying quiet for a day than offending your audience, causing a stink and damaging your reputation and ROI.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool.

 

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to be smart, have clear goals, be consistent and engaging. Just think about it. Today, I can follow my favorite wine shop, my favorite winery, and even my favorite wine. It’s a lot less intimidating to buy a wine in a shop or to choose it from a wine list if I have already been familiarized with it online. Instagram is also a great place to track social depletions. Just think about it, every Instagram post by someone outside the industry is a bottle that was purchased. That is proof of ROI…and you can make this proof easier to track with hashtags.  Today we’ll discuss the best practices for wine on Instagram, as well as some great wine hashtag tactics. Before we do, take a few seconds to copy and save the hashtags below. These are optimized wine hashtags will be the basis (but not the whole of your strategy).

Wine Hashtags

Copy these optimized Wine Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. 

#redwine #winetasting #winelover #winery #winetime #whitewine #instawine #winecountry #winelovers #winetasting #wineaddict #winetime #winepairing #mywinemoment #winewednesday #winedownwednesday #winesofinstagram #wineoclock #winemaker #winemaking #wineoftheday #winestagram

 

Best Practices for Wine Hashtags on Instagram

Start off with Targeting

Using regional wine hashtags will help you target the right people

The hashtags you copied above are your generic hashtags. These are your basics. These will appeal to a larger audience. The issue here is that you’re not just pushing any wine. Yes,  you want to reach all wine consumers (and you want to convert them), but just like when you’re conducting a tasting, it is much easier to convert those who already like or know your product. On top of that, due to the nature of the Instagram feed, when you use the #wine hashtag, you will quickly drop on the feed due to the large number of posts tagged this way. When you use more specific hashtags, you will give yourself more visibility with the right people. The sweetspot is using a combination of general industry hashtags and targeted that have between 50,000 -500,000 uses. Check out this post from Loire Valley Wine who uses the Socialdraft dashboard. They really get specific with #LoireValleyWine #LoireRose which are very specific, but they don’t ignore the more general audience by using #winemonday #winesoffrance #vineyard and #frenchwine.

Use Geo-Targeted Hashtags

Mix wine hashtags with city and state and region

Even if you are an online retailer, you should be geo-tagging your posts. If you are a wine shop, restaurant, or a wine seller, then you ABSOLUTELY need to geo tag your posts. You need to stop thinking of Instagram as a social network and more as a search engine (yeah – like Google). Say you are a wine shop in New York, if you don’t geo-tag your posts, when people search those local hashtags you’re not giving them a chance to discover you. Jordan is as good at using local hashtags as they are at making wine (although they could benefit from actually adding a location to their posts – do this and I will call you an Instagram master). Notice their hashtags #sonomacounty #healdsburg #California #AlexanderValley. Whenever anyone searches Instagram for these hashtags, Jordan is giving themselves a chance to be discovered.

 

Use wine hashtags and local hashtags to reach a local audience

Here’s another example from Cellar To Table. Their post is not only hashtagged #williamsburg and #brooklyn, they have also tagged the location on their post. This means that someone can discover this post and decide to go to that restaurant. That’s a bottle sold and depletion goals on their way to being achieved.

Branded Hashtags

Use branded hashtags to get more likes on your Instagram posts

Yes, I know this is not wine, but Cognac Maniacs ran an incredible repost campaign using the Socialdraft dashboard, so I could not resist. Notice their write up. It includes a call to action telling users to share their Cognac Cocktails with the tag #CognacManiacs. What does this do? This strengthens their brand, prompts sales, and leads to depletions. Every Cognac cocktail that was posted to Instagram with this tag was proof of social ROI. On top of that, their brand within the industry became strong. Branding is important, and Instagram can help you with this. We recommend you take time to come up with a great branded hashtag and that you teach your community to use it. Encourage them to share so you can build your brand and prove that social media can get you depletions and brand ambassadors.

Instagram Wine Tips

Tag Others

When you tag someone on Instagram they get a notification which increases the chances of them liking your posts

This is a smart wine pusher. Notice the gorgeous mix of generic and targeted hashtags…but then, click the image. You’ll see that David has taken the time to tag the distributor he works for, the winery in the picture, and more people in the post. All these people will receive notifications that he has posted about them. They will most likely then like and comment on the post and remember this wonderful relationship later on. Another smart social marketer.  Work with an Influencer

Combine wine hashtags with influencer marketing to grow your Instagram account

Influencers have spent lots of time building a strong and engage community that can convert into sales. Check out how Veuve Clicquot has partnered with Whitney, a New Orleans visual artist. Working with her allows them to reach out to a whole new set of customers. You may not have the same budget as Veuve, but you can work with smaller influencers as well. They can be just as powerful. If you haven’t yet worked with an influencer, click the following guide on how to collaborate with an Instagram Influencer. Just make sure you follow all the FTC rules.

Put some love into your account

All the stuff I told you above is not enough to get you a robust ROI on Instagram, there are more things you need to do:

Post Daily: Instagram is a Facebook property. They have recently implemented their algorithm. If you don’t post daily, you won’t get engagement and the algo will kick in. This means you will lose followers and that you will come up lower on the feed. Do yourself a favor and use a scheduler like Socialdraft (you can see it above) to keep yourself on a good schedule.

On the date and time that they are due to publish, you will get an SMS with the image and caption making posting a snap.

Like & Engage: The best way to get people to like your content is to spread the love. Think of each like and comment as an SEO link, a way for people to get to you. Click through on one of your hashtags. Then check out the area that says “Top Posts”. Click on each of the first 10 people on every post. Like and comment on their posts. Then head back on the Socialdraft dashboard and like 50 posts related to that hashtag. You will see more likes, comments, and follows on all your posts.

If you have more questions or need more direction on Instagram marketing, join our Social Media Managers Group on Facebook. 

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft take us for your risk-free trial, simply click here to find the perfect plan for you.

Instagram is a great social network for artists. It is a great place to share your work, but the images are not so high res that they can be stolen from you outright. The question is, how do you go from someone who is posting their artwork on Instagram to someone who is selling their artwork on Instagram? The answer: a combination of great hashtags and strategy. Today, we’ll discuss a strong Instagram strategy for artist and give you the best uses for drawing hashtags so you can get your work seen by the right people. But, before we get to the strategy, take a few seconds to click “copy” below this list of the top Instagram Drawing Hashtags. These hashtags will be the starting point to your strategy on Instagram.

#Drawing #Drawings #Drawingoftheday #Blackandwhite #Drawingskills #Drawingtime #Drawingaday #Doodle #Drawingpen #Drawingart #Drawingbyme #Socialdraft #Instadraw #Instadrawing #Selfportrait #Graphic #Sketch #Sketchbook #Instaart #Sketching #Sketches #Sketchaday #Art #Creative #Artsy

The good news is that as an artists you no longer have to rely on a dealer to help you sell (although that can help significantly). Because of social media and services like Instagram, you can engage a community of artists, and build a fan base that can convert into your customers. Instagram is a perfect place for art promotion. It’s visual and there are ways that you can set up an online shop so you can sell your art directly from your Instagram feed. If you’re new to Instagram, or if you haven’t been attracting the right kind of people to your Instagram feed, read on. We’ll discuss a strategy to help you brand yourself on Instagram and help you sell your art.

What to Post to Instagram

This is your business. Don’t confuse your audience. Stop posting pictures of your baby or your cat. Instagram is where you will be branding yourself, so make sure to stay on brand. Want some ideas on what to post:

              • Art pieces & drawings

 

 

            • Art in progress

 

 

            • Things you are inspired by

 

 

            • Technique and how tos

 

 

            • Behind the scenes

 

            Post High Quality Images

You as an artist cannot post anything that is low quality. Again, you brand your work as high quality and your Instagram feed needs to reflect this.

Captions

Your captions are the second thing your audience will engage with. Yes, the image is the visual story, but you need to make sure your caption compliments the image and gets the viewer engaged. After the caption, make sure to include a call to action. Calls to actions work, when you tell people what you want them to do, a good majority of the time, the do it. Note the call to action on this post. It’s simple and to the point: follow us. Some calls to action you will want to request

              • Click the link on my profile to view more

 

 

            • Double tap if you like this piece

 

 

            • Tag a friend who would like this work

 

            How often Should You Post To Instagram

Minimum on a daily basis. Yes, this seems like a lot, but there are a few reasons why you need to post daily. Instagram has recently implemented an algorithm. It takes into account the engagements you get. That means that if you skip a day or two, you have no chance to get engagement and you’ll drop in the feed. Also, you want to be constantly in the mind of your audience. Don’t let them forget you. That being said, don’t post content that is off brand or of low quality. How to Schedule Daily

Use a service that helps manage and schedule Instagram posts, like Socialdraft. You can sit down say on a Sunday, spend 30 minutes and get your posts scheduled out for the week. Socialdraft will SMS you at the scheduled time with the image and write up. This will keep you active on a consistent basis. Using Art & Drawing Hashtags on Instagram

Hashtags are the key to being found on Instagram. Think of hashtags as Instagram SEO. Hashtags are the way Instagram will categorize your posts, so if you are doing a pencil drawing, the #pencildrawing hashtag will help people looking for that kind of content to find you. You will read that using more than one hashtag is not cool.  You know what’s not cool…not being found. We recommend that you use all 30 hashtags allowed by Instagram. Here’s the breakdown on how to find them and how to use them.

General Drawing Hashtags

Those are the hashtags we gave you above. These are industry specific, but they are used often. You want to use them so you can give yourself a chance to come up on search when people search say #art, but they MUST be combined with a combination of the hashtags we’ll discuss below. Why? Because as of today, #art has been used in 186,783,707 posts. This means that this hashtag has a possibility of getting you seen by many people, but most likely, you’ll quickly drop down the feed unless you have a very strong following.

Industry Specific Drawing Hashtag

We discussed why you need to use #art. But, let’s take a hashtag such as #pencilportrait which has only been used in 56,829 posts or #petportrait which has been used in 207,000 posts. This still gives you a nice chance of reach, but…gives you a much more targeted audience. People who are interested in seeing pencil portraits and who may be looking for someone to create a pencil portrait for them. Also, when there is less competition, you have a better chance to come up on Top posts. When this happens, Instagram keeps you at the top of the feed giving you more exposure. The benefit is more likes, more comments, and a more targeted audience.

Hashtag Campaigns

Once you’ve grown a decent sized audience that is constantly engaging with your posts, you will want to begin to do a few things. First, train them to use your hashtag. Say that you have an Etsy shop or Fiverr shop where you sell pencil portraits. When you complete the piece and send it to your buyer, make sure to prompt them to share it to Instagram with your custom hashtag #yourshopname or #pencilportraitbyyourname in exchange for a percentage off their next purchase. This works as very inexpensive advertising and brand building. This is just one idea, but think of the possibilities of #AskArtistName (to ask for drawing tips)…there is so much you can do.

 

Make Friends On Instagram

Art is a community, and this extends to Instagram. Find other artists on the network and build a relationship with them. Like and comment on their posts and they will do the same with you. This will help you to grow your account and get seen by their audience.

 

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Smart fitness marketers are reaping the rewards of being active on Instagram. It’s a great place for them to connect with potential customers and consumers. Just think about it. Nowadays, I can follow a local trainer and get a feel for their style. It’s a lot less intimidating than going to the gym and being assigned someone randomly. There are even Instagram Fitness accounts that work as virtual trainers by sharing videos on technique and tips. Instagram is a perfect outlet for the Fitness industry. Today we’ll discuss the best practices for fitness, as well as some great Fitness hashtag tactics, but before we do, take a few seconds to copy and save the hashtags below. These are optimized fitness Instagram hashtags to help you get better organic reach on your Instagram posts.


Copy these optimized 
Instagram Fitness Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. 

#Fitness #Fitnessaddict #Fit #Instafitness #Instafit #Fitnessmodel #Fitnessjourney #Workouts #Abs #Socialdraft#Fitnessfreak #Workout#Fitnessmotivation #Gym #Fitnesslifestyle #Fitnessinspiration #Fitspiration #Fitnessfood #Fitnessgear #Fitnesslife #Eatclean #Health #Getfit #Bodybuilding

 

Best Practices for Fitness Hashtags on Instagram

 

Targeting is Key The hashtags we gave you above should only be a starting point (think of it like your basics – lunges, and squats). But anybody can do those and you’ll get left behind in the feed if you use only these. Instead, begin to target your posts. Maybe you’re a #crossfit trainer, if you want to attract that audience, make sure you use that hash. If you’re into #yoga use that hashtag, but don’t stop there.  Go beyond this to include your poses #EaglePose or #Garudasana. These hyper-targeted hashtags will make it so you attract the perfect audience and get enough reach.

Use Geo-Targeted Hashtags

If you are a local fitness business such as a supplement shop, a gym, or trainer, make sure you use geo-targeted hashtags. Think of Instagram as another search engine such as Google. Let’s say you are a physical trainer in Northern NJ. When people browse Instagram for say #NorthBergen, if your images aren’t tagged #NorthBergen, you have no chance of being discovered. If you are local, make sure that you use location hashtags such as #city and #neighborhood. Get Bodied Services does an incredible job of this combination of fitness & geo-targeted hashtags.

 

Branded Hashtags Branding is important. That’s what marketing is all about, building your brand. Instagram is a great place to do this. Along with your hashtags, include one brand hashtag. The one that people will know you’re all about. Our inspiration here will be #cize, part of the Beach Body – Shaun T empire. Notice how it’s not just Shaun using the hashtag, but his followers. So take time to come up with a great branded hashtag and make sure you display it where your customers can easily see it. Encourage them to share so you can build your brand.

Tag Others

It is proven that if you tag others your engagement increases, so go ahead and tag relevant accounts. Just don’t go crazy spammy on this. Tag brands you’re wearing or representing, and give them lots of love so they do the same to you. Trainer Ken Ferrer tags brands he is associated with such as Fly Wheel Sports and Conde Nast to increase his engagement.

Conduct a Repost Campaign

Remember that branded hashtag. Let your followers know that you will repost them if they use your branded hashtag. They will love this as they will get exposure with your audience. When you do repost, make sure the write up is complimentary AND that you credit the content creator. The person who posted will get a notification (which is a prompt to engage) and helps you build a relationship with your community. The CrossFit account is a monster when doing this and they’ve grown a ridiculously targeted audience.

 

Work with an Influencer Influencers have spent lots of time building a dedicated community that converts. Work off of their community to build your brand. If you haven’t yet worked with an influencer, click the following guide on how to collaborate with an Instagram Influencer. Just make sure you follow all the FTC rules. Put some love into your account

There are a few things outside of those mentioned above that you need to do. These include: Post Daily:  Every study out there shows that if you are not consistently active on Instagram you will lose followers and drop in engagement, so plan out your content calendar and use a system like Socialdraft to schedule your posts. On the date and time that they are due to publish, you will get an SMS with the image and caption making posting a snap. Like & Engage: The best way to get people to like your content is to spread the love. Right after posting, spend some time engaging. Click through on one of your hashtags. See the area that says “Top Posts”. Click on the first one. What you will do now is click through to the first 10 people on every post. Like and comment on their post. Then head back to the Socialdraft dashboard and like 50 posts related to that hashtag. You will begin to see your likes, engagements and follows increase. If you have more questions about Instagram marketing, join our Social Media Managers Group on Facebook.  There you can ask questions, get support and even vent when you need it.  Looking forward to getting to know you.   

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The travel industry lends itself perfectly for Instagram, and smart marketers who use the right Instagram travel hashtags can help their posts get more organic reach. We’ll discuss the best practices for those who are looking to grow their Instagram travel account (just like these who made our Top 25 Travel Instagram blogger list) AND get an ROI from their posts, but before we do, take a few seconds to copy this list of Instagram Travel Hashtags. You can copy them by clicking on the “copy” button below on your iPhone, Android, iPad or PC.

#Travel #Holidays #Trip #Traveling #Travelgram #Travelling #Travelingram #Traveler #Travels #Travelphotography #Instatravel #Instatraveling #Travelph #Travelpic #Travelblogger #Traveller #Traveltheworld #Travelblog #Travelbug #Travelpics
#Travelphoto #Traveldiaries #Traveladdict #Travelstoke #TravelLife

How to use Travel Hashtags on Instagram

 The hashtags we gave you above are very general hashtags. These are the ones you want to include to give yourself a chance to reach tons of people. That being said, you will have a better chance of reaching a targeted audience that converts if your hashtag strategy contains a mix of those more generic hashtags as well as more well defined hashtags to draw people that are interested in the content you are sharing that particular day. Below you’ll see a more detailed breakdown of the type of targeted travel hashtags you should use.

Destination Hashtags

Imagine yourself to be trapped in a jewelbox of sparkling sunlight. That is what it feels like to stand in Sainte Chapelle. Unlike Notre Dame, it took only 7 years to build this marvel of glass and engineering. The church is literally a treasure box which held relics of great importance such as Christ’s crown of thorns (and you all know how much I love relics & their reliquaries). The breathtaking 15 stained glass windows tell the story of the Old and New testament, 1,113 scenes in total. I highly recommend you go, but if you do, don’t be a sucker. Purchase tickets online so you can skip that god forsaken line. It’s awful. If you have your e-tickets, you can breeze past everyone else who didn’t think ahead

A photo posted by Socialdraft & Digital Nomad ✈️ (@blancaval) on

People who are interested in #travel are great. But if you are say in #Paris, you’ll want to use that hashtag. If people like #Paris, it is more likely that they will be searching for that content on Instagram, that they will discover your content, and that they will like it and follow you. But, you should really get more specific than that. Especially with a location like #Paris which is so popular (there are over 49 million images hashtagged #Paris on Instagram as of today – this means that there is a lot of competition). So, while you should include #Travel and #Paris, you may also want to include hyper local tags such as #Invalides or #OrsayMuseum #SainteChapelle or #Seine to increase your chances of reaching people who are truly vested in that content. Industry Hashtags

There are lots of different niches under travel. There is #FamilyTravel #SinglesTravel #DigitalNomad and more. Think about the audience you are trying to attract. Who are they and what kind of travel do they partake in. Put this into consideration when researching your travel hashtags.

Branded Hashtags

By branded I mean two things. First, your brand. You should begin to use a hashtag that is related to your Instagram handle. The reason for this is of course so you can build your brand recognition, but also so you can at some point run regram campaigns and get your community to use your hashtags. Fodor’s Travel has done a great job with their #FodorsOnTheGo hashtag. Fodor’s Travel has posted 1,792 images, yet their branded hashtag has been used 57,000+ times by other such as the example above.

Remember to Post Daily (or at least on a consistent basis)

You need to remember that the Instagram feed is a constant stream of content. Also, now that the Instagram algorithm has been implemented, organic traffic is being driven to those who post frequently and get more likes and comments. If you take too many days off from posting, you will see your reach suffer. So make sure to plan ahead and schedule using a program like Socialdraft.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

It is no secret that social media is a great tool for restaurants. A social savvy restaurant can use social media to increase their brand awareness which can lead to more clients. Instagram is a particularly good avenue for this since it is so visual. Until Smell-a-Vision is created, images are the most powerful tool to help entice people to come to your Asian restaurant. We’ll discuss tips to help you market your restaurant on Instagram, but before we do, take a few seconds to copy and save these Instagram Asian Food Instagram Hashtags. They have been optimized so you get the most reach on your social media posts, especially Instagram. Copy the hashtags by clicking on the “copy” button below the hashtags on your laptop, iPhone, Android, iPad or PC.

 

#Asianfood #Asiancuisine #Chinesefood #Sushi #Chinesetakeout #Foodporn #Chopsticks #Foods #Foodstagram #Instafoods #Foodphotos
#Socialdraft #Noodles #Food #Instafood #Rice #Foodlover #Foodpic #Foodie
#Delicious #Yummy #Nomnom #Tasty

Whether you like it or not, you’re going to have to become active on social media. Social media AND review sites are going to create a profile for your Asian restaurant. This means you must become active on social media so you can gain control of the message. On top of this, your customers are going to be creating content about your restaurant: tweets, Instagram posts, Yelp reviews. You need to be out there to thank those who share positive content, and to try to assuage those who share the bad.

Whether your online presence is official or not, people are paying attention to it. Today more people are crowdsourcing opinions before making decisions—especially millennials, who are expected to inject an additional $6 billion into the restaurant industry in the years to come.

How do you start?

1. Claim any possible profiles

Facebook, search the name of your restaurant and see if it comes up. Most social networks will offer you an option to claim your page. Then go on review websites including TripAdvisor, Yelp, and FriendsEAT. All these sites have options to allow you to claim your page. Do this, you’ll see why it is important in a few. For any sites that ask you to create a handle, make sure that your handle is consistent throughout. How do you do this? Keep things simple. Use your restaurant name + cuisine type + City if possible. Min Jiang London is a great example. They are very clearly a Chinese restaurant in London. This will increase their chances of being found by people looking in that city.

2. Check Your Listings For Accuracy

A good social media profile includes your website

 

Go through each site. Make sure all your basic info is correct: address, phone number, cuisine type, reservation links. Click through to every website. Yes, this is a tedious task, but a worthwhile one.

3. Add your Social Media Links to Your Website

Social media links should be on every page of your website

You want to make it easy for people to find your social media links, so make sure they are clearly listed on the home page of your website.

4. Begin to Plan Your Content Calendar

Before you create any content, you need to understand that Social Media is not a soapbox. It is not like passing out flyers with your menu, but a way to have a conversation with your current and potential clients. This means you need to create a balanced content calendar that includes content to engage and convert your followers. This is usually known as the 80/20 rule (80% conversational, 20% promotional). What does this type of content look like? Conversational Posts:  Sharing a recipe, a quote or meme. You can also share behind the scenes. Promotional Posts: New menu items, happy hour promotions, deals. Semi Promotional Posts:  I count reviews only as half promotional. Why? Because this content was created by a customer or a reviewer. This content is a testimonial and testimonials can be conversational. When you share reviews, share them in a way where you thank the content creator. That way it becomes a piece of engagement with the reviewer while promoting your restaurant. In all of these types of posts, you need to develop a voice. This depends on the nature of your restaurant, but no matter what that voice is (neighborhood Chinese place, Michelin star Japanese restaurant, or fun Bahn Mi shop) it needs to be consistent and show that there are humans behind the brand.

5. Engage Your Customers

Your customers have probably been posting to Instagram, Twitter, and Facebook while you have not been on social. You will want to go back and search for those posts and engage those people. They are customers who took the time to tell the world how much they loved your food. So take a few seconds, like their post and leave a nice comment or thank you. This will notify them that you are now active on social, and if they like you enough, they may even follow you. This needs to become a daily task that can result in return customers.

6. Deal with the Negative

As you know, you’re going to get some negative comments and reviews from time to time. If you don’t address them, it shows potential customers that you either don’t care or don’t know how to handle things. It also does not allow you the chance to make things better and convert that negative reviewer into am advocate for your restaurant. Check out this handy guide on how to respond to negative reviews and negative comments  on social media. The key is to respond quickly, honestly, and take the conversation off a public forum.

You’re probably thinking this is a lot of stuff to keep an eye on. And you are right. You can’t keep logging in and out of Facebook, Twitter, Instagram to then head over to Yelp, TripAdvisor, and all those review websites. This means you need the right tool. Socialdraft is this tool.

On Socialdraft  you can:

  • Schedule all your social media posts ahead of time.
  • Duplicate posts (great for sharing good reviews & upcoming promotions)
  • Check alerts that tell you whenever your restaurant has been mentioned on over 500 billion websites and social networks
  • Assign tasks to your team
  • Share good reviews to social media in seconds.

7. Share Exclusive Deals & Offers

People love freebies, especially when they are given just to them. This is a great way to keep your audience engaged. You can set special offers for business milestones, like when you reach your first 1,000 Instagram followers.  You can also offer rewards to those who check in on Facebook. And once you are a pro at social, you should begin to think about offering a deal and sponsoring that post to maximize the views. 8. Use those Asian Cuisine Hashtags I know you already copied and saved the optimized Asian Cuisine Hashtags. Now you need to put them to use. You’re going to use those more generic hashtags we gave you BUT combine then you need to get smart. You need to combine these with more targeted hashtags. For example: Geo-Location:

You will want to include city and neighborhood hashtags. The reason for this is that when people are exploring Instagram for NYC, you want to make sure that you are a presence. Think of Instagram as another search engine just like Google. Tourists and locals alike will search location hashtags, and if you aren’t using them, you will never be found. These hashtags would work for a Chinese restaurant in New York example:

#NY #NewYork #NewForkCity #NYC #ChineseNYC

Trending Hashtags: You don’t want to jump on every trending hashtag, but you should make a habit of seeing what is trending so that if relevant, you can utilize these in your posts

Relevant Hashtags:

These hashtags are for whatever is relevant at the moment. Say it’s Chinese New Year…then you want to use #ChineseNewYear. Maybe you’ve added Soup Dumplings to the menu, you’ll want to use #SoupDumplings and #XiaoLongBao. The whole idea is to help people interested in you to find you. When sharing photos of dishes, amplify their reach by adding relevant hashtags: #JapaneseFood #sushi #spicysalmonroll #pescetarian. 9. Share Quality Photos

The cardinal sin of Social Media (especially Instagram) is posting ugly photos. Your images need to be clear, bright and beautiful. There are tons of websites online that will teach you simple tricks like the rule of thirds, so spend a little time on some smart phone camera tutorials.

8. Tag People

People love to be mentioned, as long as it is not spammy. So say you are that Chinese restaurant in NYC and you’re a few blocks from Central Park. When you share a picture of Central Park, tag that person in your post. When you share the pictures of your food that were taken by your customers (after you have asked permission), make sure to tag them. They will tell friends and your reach will grow.

These are just some basics to get you started. If you want some more tips, ask to join our Facebook group for Social Media Managers. If you’re ready to implement all this learning, then take Socialdraft for a risk free trial. 

 

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.