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Desserts, everyone loves them. Desserts are loved so much that there are over 28 million Instagram posts that are tagged with dessert hashtags. If you make desserts or if you run a brand or business that is related to desserts, then you know that Instagram is a great place to amplify your brand. But with all that competition, you’re worried that you’ll get lost in the crowd. There’s no need to worry. We’ve put together a list of the best dessert hashtags for Instagram. Copy and save those on your smart phone. Then, read on so that you can learn how to combine them with other types of hashtags so you can get the most organic reach for a targeted audience.

Dessert Hashtags

#Dessert #Instadessert #Desserts #Instacake #Foodporn #Delicious #Dessertporn #Sweet #Tasty #Yummy #Cakeporn #Chocolate #Desserttable #Nomnom #Foodpics #Instafood #Cakes#Desserttime #Delish #Icecream #Cake

How to Use Dessert Hashtags on Instagram

Use geo targeted hashtags to attract locals to your bakery

Include location hashtags

If you are a local business such as a bakery, caterer, or restaurant; you need to make sure that your posts include location hashtags. These should be your city, neighborhood and state. Dominique Ansel doesn’t really need to work so hard at this,  he is pushing one of the world’s most delicious pastry, the cronut. But, he still takes the time to include the #Soho hashtag so that when people are browsing it on Instagram, his scrumptious image has a chance to grab local’s attention.

use related brand and dessert hashtags

Use related brand hashtags (when relevant)

Jacques Torres is one of NYC’s most prominent chocolatiers. As such he collaborates with other brands including Champagne Taittinger. Note how this post uses the #Taittinger hashtag. This is done so that people who are fans of this gorgeous sparkler can be cross marketed to. By using their hashtag, he is reaching out to an audience that may not have been interested in him before.

Use hashtags for different holidays to help your dessert business get more likes

Use Holiday Hashtags

The dessert industry is perfect for the holidays. Make a list of special holidays and be ready to use hashtags related to those holidays when they come around. Carlos’ Bakery uses a single hashtag #easter to increase visibility of their post during the holiday. 145k views tells me this was quite effective for them.

Download a copy of our 2017 holiday hashtag calendar here

A custom brand hashtag can strenghten your business

Use a custom brand hashtag

Instagram is great for branding. If you teach your customers and audience to use your custom hashtag you can turn them into a marketing army. Check out Krispy Kreme Donuts. They’ve only created about 2,000 pieces of content, but when you check their hashtag there are 1.5 million posts. That’s a ton of people working as marketers for the brand. That’s strong marketing.

How to Grow Your Instagram  Dessert Account

Now you have a great set of hashtags and ideas on how to use them. Now you need an Instagram tool to schedule those posts and save you time on managing your account. Socialdraft is that tool. With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

Want to try it out? Take Socialdraft for a risk free trial. It’s easy

Turtles. These darling reptiles are beloved the world over and are quite popular on Instagram. They’re so popular that there are currently over 3 million posts tagged turtle. That means that your turtle images have the potential to reach a huge audience, but you can’t reach the right audience without using the proper Turtle hashtags.

Your strategy will vary if you are a travel account, an environmentalist account, a tattoo artist…see where I’m getting at? Today, we’ll discuss how to use your turtle hashtags and how to combine them with other types of tags to increase your reach to a targeted audience. Before you read on, take a few seconds to copy the Turtle hashtags below, these will be the foundation for your strategy.

Instagram Turtle Hashtags

#Turtle #Turtles #Instaturtle #Instaturtles #Turtlelove #Turtlelover #Turtlesofinstagram #Turtlelife #Mypet #Pet

How to use Your Instagram Turtle Hashtags

 Location hashtags are great for local businesses

Combine them with Location Hashtags

This is great if your brand or business has anything to do with a location. We chose this example from the Australia Instagram account, but this is a good strategy not just for travel brands,  but local businesses (restaurants, shops, vets). Tourism Australia uses location tags to get in front of people who are interested in particular areas, in this case #queensland and #GreatBarrierReef. They are giving themselves more chances to be discovered by those who are actively looking for information on the area. This is a great Instagram SEO strategy.

Include hashtags that are specific to your business with your turtle hashtags

Mix in Industry Hashtags

 Tattoo artist Lilian Raya is smart about her hashtag use. Here, she uses turtle hashtags to appeal to a wider audience and increase her likes; but she also includes industry hashtags (#tattoo #colortattoo #inked) in order to give herself a chance to be seen by people who convert. People who may be browsing for ideas on a new tattoo. They will be easier to convert than those who merely like turtles, but it is those turtle likes that give her a chance to come up on Top Posts and get more organic views.

Mixing custom brand hashtags with your turtle hashtags will help you build your brand

Use a Custom Brand Hashtag

Custom brand hashtags are a great way to get your audience and customers to act as free marketers for you. Just check out the above example from Petco. While they have only created a little over 2,000 posts, there are over 400,000 posts that are tagged Petco. That means that there are a large amount of people who are being exposed to their brand by current customers. This is an incredibly powerful tactic.

RELATED ARTICLE: How to create & implement branded hashtags on Instagram.

How to Grow, Schedule & Manage Multiple Instagram Accounts

Having the right hashtag strategy will help you on Instagram, but actually getting an ROI from your Instagram account takes more. Instagram’s algorithm means that you must post on a consistent basis, engage your audience, and manage your following.

Doing all this can be time consuming, but Socialdraft is the Instagram tool that can help you manage your accounts without wasting a ridiculous amount of time. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account

Take Socialdraft for a risk free trial. It’s easy

Black and White is a theme that is beloved throughout the world. From photography to fashion to art, we’ve all been exposed to this classic pair for what seems like eternity.  That being said, because Instagram is basically a photography social network, the competition is fierce when it comes to black and white images and merchandise. How fierce? There are over 76 million images hashtagged as #photography, 74 million as #blackandwhite and 6 million as #blackandwhitephotography. This means you need to be smart about how you use hashtags so that you get good exposure to the right people. Today we’ll discuss how you need to use Black and White hashtags so that you can actually see an ROI from Instagram, but, before we get started, copy the Black and White hashtag below. These will be the foundation to your Instagram strategy.

Black and White Hashtags For Instagram

#Blackandwhite #Blackandwhitephotography #Blackandwhitephoto #Blackandwhiteonly #Bnw #Bnw_life #Bnw_captures #Blackwhite #Blackwhitephoto #Bw_crew #Photograph #Bnw_society #Photographer #Blacknwhite #Blacknwhite_perfection #Instablackandwhite #bw #Insta_bw

How to Use Black and White Hashtags

Include Industry Hashtags

Industry hashtags will make it so you are seen by those who are more interested in your services

Model and Bollywood actress Elena Fernandes understands the power of industry hashtags. She not only uses #blackandwhitephotography to grab the attention (and come up on Instagram search) of people who like b/w pictures, she includes hashtags for her industry, including #bollywood #bollywoodactress and #modelgram to get in front of her target audience. This technique can be used by all brands and businesses. For example, if you are a wedding photographer who shoots in black and white, make sure to include hashtags particular to your sector of photography such as #WeddingPhotographer.

Mix in Location Hashtags

Your black and white hashtags will not yield an ROI unless you use geo targeted hashtags

Argentinean photographer Dario de Los Cobos is smart about targeting people who convert. He knows that using Black and White hashtags will get him in front of a general audience. This is great for his brand, but since he is looking for people who can actually convert into paying clients, he makes great use of local hashtags including #Argentina and #BuenosAires. In this case, people who search those location hashtags will have a chance to be exposed to his work, engage with him, and possibly book his services.

Use Custom Brand Hashtags

Custom brand hashtags help you convert your customers into brand advocates

While photography is the first thing that comes to mind when you think of black and white, this is not the only industry that can benefit from using these. Take nail varnish Semilac. They’ve incorporated black and white hashtags in this very appropriate post. They have also used industry hashtags (#Manicure #Nails #Nailstagram), but what we’re really interested in here is their custom hashtag use. They have three they currently use, #semilac #semigirls and #semilacnails. If you check out their profile, they’ve only created a little over 1,000 pieces of content, but their hashtags have significantly more usage, the lowest at 36K. That’s powerful branding.

Related Article: How to use branded hashtags

How to Manage & Grow Your Instagram Accounts

Now that you understand how to combine your black and white hashtags with others to get the most organic views, likes and comments from the right audience, you need to learn a bit about strategy. Instagram is not one of those set it and forget it type networks. If you spend a little time on it, it will yield you incredible results. What do you need to do? You need to post on a consistent basis, daily if possible. But the quality of your images has to be good. You also need to engage your target audience. What does this mean, you should like their posts and leave meaningful comments. This will open the door for you to have a conversation with them an convert them as needed. Socialdraft is an Social Media Scheduling tool that helps you manage all this. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy


Whether you love or hate PEOTUS Trump, the 2017 US Presidential Inauguration will be historic. Mostly everyone will be talking about it. Some people will be hosting #MakeAmericaGreatAgain parties while others will be running theirs as #NotMyPresident. Regardless of which side you and your audience fall on, you want the most amount of eyes on your social media post. Today, we’ve put together a list of Inauguration Day Hashtags you can use to achieve just that, getting the most organic views from your targeted audience. So take a few seconds to copy and save these hashtags and then read on so that you can learn exactly how to use them on Instagram.

Inauguration Day Hashtags

#inauguration2017 #inauguration #inaugurationday #constitution #merica #america #USA #UnitedStates #USpresident #donaldtrump #presidenttrump #trump #presidentdonaldtrump #mikepence #pence #makeamericagreatagain #January20 #liberal #conservative #republican #democrat

How to Use Inauguration Day Hashtags

The first thing you need to know is that #InaugurationDay has only been used around 7,000 times on Instagram as of 1/17/16. That means that there’s not an incredible amount of competition and that you can really get a good amount of eyes on your post. In fact, it should be very easy for your post to come up on Top Posts. But before you start to post, let’s talk about how Instagram hashtags work. You need to think of them as Instagram SEO. Hashtags are the way you get found, so in order to be found by your target audience, you must use the right hashtags and combine them with other types of hashtags.

Mix In Hashtags for Your Industry

How to combine Inauguration Day Hashtags with hashtags for your business to be seen by people who can become customers

If you are a business that is not politically active, it may be a good idea to stay neutral. Brodiefur, an account that sells custom socks, was very smart in their 2017 Inauguration Day post. They went with a fairly neutral post that stayed away from politics, and which zeroed in to dog lovers by using industry hashtags such as #happylabpack #TalesofaLab #fab_labs_ #dogsofinstagram #happydog #worldoflabs #labs_of_insta #labradoroftheday and #talesofapuppy. This makes it so their post gets to hijack some traffic on Instagram from the #inauguration day hashtag bringing them both conservatives & liberals who may be interested in purchasing cute socks, AND that they are seen by dog lovers who even if not interested in patriotic socks, may be interested in getting some custom ones made.

Use Location Hashtags

How to get your Inauguration Day Instagram Posts seen by a local audience

If you are a local brand, service, or business (like a restaurant, museum, or dog walker), you need to use geo-location hashtags. Why? Because while it is great to get all those Inauguration Day eyeballs, you need eyeballs that convert. The Rubin museum created a neutral post prompting people to visit the museum on Inauguration Day. They were smart by offering #nyc #chelsea #nycmuseums to give themselves a chance to be seen by people in NYC and Chelsea.

Use Custom Brand & Vertical Brand Hashtags

Custom hashtags can get your audience involved

When you craft your Inauguration day Instagram posts, you will want to use two types of branded hashtags Custom Brand Hashtags & Vertical Brand Hashtags. These are your custom hashtags. Usually, they are your brand or business’ name. Sometimes, as seen above, they can be for a related product such as #wetheresilient. Using this type of hashtags is a great way to market yourself and to get your community involved in helping market you. If I were the Amplifier Foundation, I would have included not just the vertical tag #wetheresilient, but also the tag #AmplifierFoundation with a call to action on the profile teaching people how to use the tag for maximum impact.

Use Party Related Hashtags

Mix party hashtags with your Inauguration day hashtags

The hashtags given above are generic Inauguration Day hashtags. These will give you general exposure to people who are interested in the Inauguration. The issue here is that you need your posts to be seen by your audience, and that requires that you speak their language. If you are on the democratic side, you’ll have to include hashtags to appeal to your audience. Same if you are on the republican side. A good example is how the Conservative Babes account uses party hashtags to attract their target political audience.

How to Manage & Grow Your Instagram Account

You now have a great set of starter Inauguration day hashtags and you know how to combine them with other hashtags. But it takes a lot more than that to be successful on Instagram. You need to be consistent in posting, engaging and managing your account. The Socialdraft Instagram tool will save you time and make you more effective when managing your Instagram account. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are ready to take your Instagram account to the next level, take the Socialdraft social media calendar tool for a risk free trial.  If you find that we don’t fit your needs, cancel any time before the 14 days are up & you won’t be charged. So go ahead, try us out and see how you like us.

It’s not just weather forecasters who need to know which rain hashtags to use in Social Media. These hashtags can be used by weather gear companies, retailers, local businesses and more. Just think about it, on a rainy day people are looking for umbrellas to purchase, places to get out of the rain and more. There are even more uses for these rain hashtags, imagine you’re a nature photographer, or a travel blogger on Instagram taking shots in the rain. We’ll discuss strategy for these rain hashtags for each of these industries, but before we do, take a few seconds to click the “copy” button below these rain hashtags. Then save them to your phone’s note pad or use the nifty trick in the video below so you can use them whenever you need.

Rain Hashtags for Instagram

#rain #raining #rainyday #pouring #rainydays #storm #water #rainy #clouds #thunderstorm #cloudy #soaked #puddle #umbrella #storm #weather #lighting #rainyweather #wet #splash #instarain #thunder #raindrop

How to use Rain Hashtags on Instagram

As mentioned above, rain can be a great thing for some local businesses. Just imagine that someone’s walking in NYC when it starts to rain. Wouldn’t it be great if when they hopped on Instagram to post their image of rain your post saying that you’re open comes up? Let’s get down to a few examples and best practices on how to use your rain hashtags for Instagram.

Branded Hashtags

Branded hashtags help to create brand advocates

Instagram is “the” place to build your brand. Make sure to think of a hashtag that is unique to you. Begin to use it in all your posts, and begin to train your community to use this hashtag. For example, Hunter boots has been using the hashtag #rainstartsplay on their posts. When you click over to the hashtag, you can see that customers and influencers are sharing pictures of their product with the hashtag. It is fun, inventive and a great way to convert your audience and customers into brand advocates.

Industry Hashtags

If you create posts about rain you must include industry related hashtags

Artist Leonid Afremov understands that rain hashtags alone won’t get him in front of all the possible people who may purchase his works. That’s why he combines rain hashtags such as #umbrella and #rain with #art and #painting. By mixing up both of these types of hashtags he has increased his chances of being seen by people who are interested in both the rain and the arts.

Location Hashtags

Use location hashtags to be seen by people who convert

Digital Marketer Leslie Caswell understands the importance of location hashtags. If you don’t use location tags (neighborhood, city, state, country) your chances of being seen by a local audience are significantly reduced. This means that if you are a local business like a restaurant, a local service provider (like a dog walker), or a brand that wants to be seen by an audience in a particular location that you must include location hashtags with your Instagram posts.

How to Manage and Grow your Instagram Account

Now that you know how to use your rain hashtags and how to combine them with other hashtags to get the most amount of reach, you need to do a few other things. Instagram is not a hit and run kinda network. There is the Instagram algorithm to keep in mind. If you are not active on a consistent basis, and if you aren’t getting engagement from your community, these hashtags will be worth nada. In order to make sure that the time spent on creating these posts is fruitful, you need to make sure that you post consistently and engage consistently. Socialdraft is an Instagram tool that will help you to:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are curious about what we do, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Contrary to what you may think, Oktoberfest actually starts in September. What I love about this holiday is that although it is a German festival, it’s become world famous and replicated across pubs all over the world. Did I mention it’s all about beer? Yup. This holiday is awesome if you’re in F&B. It means that you’ll have tons of marketing opportunities to market your business on social media almost anywhere in the world. If you are planning to market your business on Instagram during Oktoberfest, take a few seconds to copy and save these Oktoberfest Hashtags. They will help you to get more organic views, likes, and comments.

Oktoberfest Hashtags

#wiesn #oktoberfest #oktoberfest2017 #weinzelt #tracht #feschemadln #munich #munichgermany #münchen #bayern #germany #bavaria #german #fcbayern #instamunich #instamünchen #deutschland #germanywonderland #Volksfest #BeerFestival #Beer #Bavaria #Theresienwiese #MünchnerKindle

How to Manage & Grow Your Instagram Accounts

Don’t expect your Oktoberfest hashtags to do all the work. Instagram requires more than just beautiful images, a call to action and the perfect hashtags. You need to work your account on a consistent basis in order to have success. That means you need to post daily (or at least consistently). It also means that you need to engage your audience by liking their posts and following people creating content around your industry. The good news is that Socialdraft’s dashboard can help you with all this.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

How to Use Your Oktoberfest Hashtags

Mix them with Location Hashtags

If you are a local business use hashtags for your city and state in order to get exposure on Instagram to a local audience

If you are a local business like a restaurant, hair dresser, or costume shop, then you need to incorporate location hashtags with your Oktoberfest hashtags. Why? This is done so that you can be found by people in your area, people who can convert. Hofbräu Bierhaus NYC does a great job at this. Note their use od #NYCfood #hungryNYC and #midtowneast. If someone hops on Instagram (say a tourist staying at a hotel at Midtown East in order to see what’s going on around the area, this hashtag will increase the chances that they will see the post and hopefully convert.

Use Custom Hashtags

A branded hashtag will not only get you more exposure but also help your fans help you build your brand

Include a Custom Brand Hashtag

Branded hashtags are an effective way to convert your audience and customers into brand advocates. German beer company Paulaner understands this. Note how they use a few simple to understand hashtags:

#paulaner #paulanermuenchen #paulanerbrauerei #paulanerbrewery

Seeing these hashtags will increase the chances that their customers will share images of their beer with their branding. This is incredibly powerful. Just look at their numbers. Paulaner has created 100 pieces of content, but there are over 231k images using their branded hashtags.

RELATED ARTICLE: How to implement and use branded hashtags effectively

Include Industry Hashtags

Using industry hashtags will get you more likes and comments

Integrating the #dachshund hashtag with Oktoberfest hashtags in this post was genius. Natalie was able to get in front of not just people interested in Oktoberfest, but also dachsund fanatics. This means more likes and comments. When you create your post, keep in mind what else people may be interested in that is seen in the post. This way you can get as many interested people to check out and engage with the post.

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales…but some holidays need to be treated with respect and care. Just as you need to be careful with Social Media on Memorial Day, you need to think about the tone of voice you use on Martin Luther King Day. These aren’t your regular celebratory holidays. These are historic moments, political moments that can be polarizing…and as much as you may benefit from marketing on a day like MLK day, you run the risk of offending your audience and causing massive damage to your brand. Today, we’ll discuss MLK Day hashtags and the best way to use them on Instagram. Before we get to the discussion, take a few seconds to click copy on the list of hashtags below so you can use them on Instagram throughout the years to come.

MLK Day Hashtags

#MLK #MLKday #MartinLutherKingDay #MartinLutherKing #MartinLutherKingJR #civilrights #standingrock #CivilRightsMovement #FightThePower #MLKjr #Activist #BlackLivesMatter #CivilRightsActivist #Selma #BlackHistory #BlackPride #BlackCulture #EqualRights #CivilDisobedience #MontgomeryBusBoycott #AmericanHistory #USHistory #SCLC #IHaveADream #NobelPeacePrize

Ok, let’s get down to business. The day that we remember one of the most revered civil rights leader is not the day you want to push sales. Just don’t. You want to tie your message into one of inclusion, peace and unity. Here are a few examples that we particularly liked.

Keep things simple on Martin Luther King Day

The Ellen Show: This is a perfect post to remember and honor MLK. This message works for Ellen’s brand because it reminds her audience that it is a day to be of service, to do good for the world. It also resonates since Ellen is always speaking of equality for all on her show.

Educational posts can be very good for a brand on MLK day

MOMA: The Museum of Modern Art crafted a post that is perfect for the audience. This historic photo shows King after winning the Nobel Peace Prize. It is a lovely way to remember him and his work, and highlights the arts at the same time.

Diversity posts work quite well on Martin Luther King Day

CRAYOLA: This was not an Instagram post, it was a tweet, but it worked perfectly with the Crayola brand. It is short, sweet, and fits the spirit of their brand.

If you’re not 100% absolutely sure that your brand or business can push out a respectful MLK post on Instagram, skip the holiday. You’re better off staying quiet for a day than offending your audience, causing a stink and damaging your reputation and ROI.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool. Got questions, open up a chat so we can help you out.

The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to be smart, have clear goals, be consistent and engage. Just think about it. Today, I can follow my favorite wine shop, my favorite winery, and even my favorite wine. It’s a lot less intimidating to buy a wine in a shop or to choose it from a wine list if I have already been familiarized with it online. Instagram is also a great place to track social depletions. Just think about it, every Instagram post by someone outside the industry is a bottle that was purchased. That is proof of ROI…and you can make this proof easier to track with hashtags.  Today we’ll discuss the best practices for wine on Instagram, as well as some great wine hashtag tactics. Before we do, take a few seconds to copy and save the hashtags below. These are optimized wine hashtags will be the basis (but not the whole of your strategy).

Wine Hashtags

Copy these optimized Wine Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. 

#redwine #winetasting #winelover #winery #winetime #whitewine #instawine #winecountry #winelovers #winetasting #wineaddict #winetime #winepairing #mywinemoment #winewednesday #winedownwednesday #winesofinstagram #wineoclock #winemaker #winemaking #wineoftheday #winestagram


Best Practices for Wine Hashtags on Instagram

Start off with Targeting

Using regional wine hashtags will help you target the right people

The hashtags you copied above are your generic hashtags. These are your basics. These will appeal to a larger audience. The issue here is that you’re not just pushing any wine. Yes,  you want to reach all wine consumers (and you want to convert them), but just like when you’re conducting a tasting, it is much easier to convert those who already like or know your product. On top of that, due to the nature of the Instagram feed, when you use the #wine hashtag, you will quickly drop on the feed due to the large number of posts tagged this way. When you use more specific hashtags, you will give yourself more visibility with the right people. The sweetspot is using a combination of general industry hashtags and targeted that have between 50,000 -500,000 uses. Check out this post from Loire Valley Wine who uses the Socialdraft dashboard. They really get specific with #LoireValleyWine #LoireRose which are very specific, but they don’t ignore the more general audience by using #winemonday #winesoffrance #vineyard and #frenchwine.

Use Geo-Targeted Hashtags

Mix wine hashtags with city and state and region

Even if you are an online retailer, you should be geo-tagging your posts. If you are a wine shop, restaurant, or a wine seller, then you ABSOLUTELY need to geo tag your posts. You need to stop thinking of Instagram as a social network and more as a search engine (yeah – like Google). Say you are a wine shop in New York, if you don’t geo-tag your posts, when people search those local hashtags you’re not giving them a chance to discover you. Jordan is as good at using local hashtags as they are at making wine (although they could benefit from actually adding a location to their posts – do this and I will call you an Instagram master). Notice their hashtags #sonomacounty #healdsburg #California #AlexanderValley. Whenever anyone searches Instagram for these hashtags, Jordan is giving themselves a chance to be discovered.
Use wine hashtags and local hashtags to reach a local audience

Here’s another example from Cellar To Table. Their post is not only hashtagged #williamsburg and #brooklyn, they have also tagged the location on their post. This means that someone can discover this post and decide to go to that restaurant. That’s a bottle sold and depletion goals on their way to being achieved.

Branded Hashtags

Use branded hashtags to get more likes on your Instagram posts

Yes, I know this is not wine, but Cognac Maniacs ran an incredible repost campaign using the Socialdraft dashboard, so I could not resist. Notice their write up. It includes a call to action telling users to share their Cognac Cocktails with the tag #CognacManiacs. What does this do? This strengthens their brand, prompts sales, and leads to depletions. Every Cognac cocktail that was posted to Instagram with this tag was proof of social ROI. On top of that, their brand within the industry became strong. Branding is important, and Instagram can help you with this. We recommend you take time to come up with a great branded hashtag and that you teach your community to use it. Encourage them to share so you can build your brand and prove that social media can get you depletions and brand ambassadors.

Instagram Wine Tips

Tag Others

When you tag someone on Instagram they get a notification which increases the chances of them liking your posts

This is a smart wine pusher. Notice the gorgeous mix of generic and targeted hashtags…but then, click the image. You’ll see that David has taken the time to tag the distributor he works for, the winery in the picture, and more people in the post. All these people will receive notifications that he has posted about them. They will most likely then like and comment on the post and remember this wonderful relationship later on. Another smart social marketer. 

Work with an Influencer

Combine wine hashtags with influencer marketing to grow your Instagram account

Influencers have spent lots of time building a strong and engage community that can convert into sales. Check out how Veuve Clicquot has partnered with Whitney, a New Orleans visual artist. Working with her allows them to reach out to a whole new set of customers. You may not have the same budget as Veuve, but you can work with smaller influencers as well. They can be just as powerful. If you haven’t yet worked with an influencer, click the following guide on how to collaborate with an Instagram Influencer. Just make sure you follow all the FTC rules.

Put some love into your account

All the stuff I told you above is not enough to get you a robust ROI on Instagram, there are more things you need to do:

Post Daily: Instagram is a Facebook property. They have recently implemented their algorithm. If you don’t post daily, you won’t get engagement and the algo will kick in. This means you will lose followers and that you will come up lower on the feed. Do yourself a favor and use a scheduler like Socialdraft (you can see it above) to keep yourself on a good schedule.

On the date and time that they are due to publish, you will get an SMS with the image and caption making posting a snap.

Like & Engage: The best way to get people to like your content is to spread the love. Think of each like and comment as an SEO link, a way for people to get to you. Click through on one of your hashtags. Then check out the area that says “Top Posts”. Click on each of the first 10 people on every post. Like and comment on their posts. Then head back on the Socialdraft dashboard and like 50 posts related to that hashtag. You will see more likes, comments, and follows on all your posts.

If you have more questions or need more direction on Instagram marketing, join our Social Media Managers Group on Facebook. 



Makeup and beauty make sense on Instagram, it is, after all a social network focused on the visual. This is both a blessing and a curse. While it is the perfect social network for make up artists, shops, and vloggers to promote themselves, there are tons of people on there who are competing against you and working to steal your audience. You don’t have to fret. Today, we’ll discuss the top Instagram Makeup and Beauty Hashtags to use and how to incorporate them into your Instagram strategy so you don’t just gain followers, but make money. Before you read on, take a few seconds to copy the Makeup and Beauty Hashtags below (just click the “copy” button) and then save them into your phone. These will be the building blocks of your Instagram strategy.

#Makeupartist #Makeupaddict #Makeupjunkie #Makeuplover #Makeupforever #Makeupbyme #Makeupmafia Makeupmurah #Makeupoftheday #Makeuplook #Mascara #Makeupgeek #Makeuplovers #Instamakeup #Instamakeupartist #Makeupporn #Makeupobsessed #Beauty #Eyeliner #Makeupfanatic1 #Eyeshadow #Lipgloss #Makeuptalk #Makeuptutorial #Makeuplove

How to Use Makeup and Beauty Hashtags

Think of Instagram as a miniature Google that is growing by the millisecond. Just like Google uses keywords for SEO, Instagram has its own version: hashtags. When you use hashtags, you need to think like an SEO. Is this hashtag going to get me found, and who is it going to get me found by. If the hashtag is not relevant (#followforfollow) or not targeted, the answer is no. Think about it, when someone hops on Instagram and searches #lipstick, they are probably looking for new ideas for a purchase. That’s a pretty good person to attract. If you sell or promote lipstick and you are not using that hashtag, you won’t be found. The only people who can get away with not using hashtags, or only using one or two hashtags are celebs like the Kardashians. This is not the time to worry about looking cool. Know what’s cool…making money…and you know how you’re going to make money, by being found. So use all 30 hashtags that Instagram allows you to use. Now that you have the basics on how to use makeup and beauty hashtags, let’s get down to business.

Industry Specific Versus General Makeup and Beauty Hashtags

The hashtags you copied above aren’t going to get you where you need to go. Why? These are general hashtags. They are used quite often. This means that you won’t stay on top of the feed because of the amount of posts that utilize these hashtags. That being said, you want to give yourself a chance to reach the millions of people who are searching this type of content on Instagram, so you still want to use them. What you need to do is mix these with more focused hashtags. So, while you will want to keep #lipstick (13 million posts as of today) as part of your hashtag kit, you will also want to add more specific hashtags to draw an audience that is interested in exactly what you are offering. Think #MatteLipstick. This hashtag currently has 463K posts attached to it. This is a perfect hashtag for you. It has enough visibility to get you a decent number of eyes, but it is not too large that you get lost. It also gets you a more targeted audience. These people aren’t just looking for lipstick, they are looking for matte lipstick. You’ve just upped your chances of engagement and of making a sale. If you keep your targeted hashtags between 100k-600k you will be giving yourself the best chance at being seen by the right people.

Geo-Targeted Hashtags

These are extremely important if you are a makeup artist, salon, or local shop. While it is nice to get likes, you want to get likes that convert. That means you need likes from people who can either hire you or drop by your place of business. Say you’re a makeup artist in New York City. You want to attract people in New York. You will want to use geo targeted hashtags to give yourself a chance of being found when people search by location tags. You would want to use hashtags like #NYCmakeupArtist #NY #NYC #Manhattan #NewYork #NewYorkCity #BigApple #EastSide #MurrayHill #MidtownEast. Notice we’ve covered general location, location nicknames, and neighborhoods. These will change according to your location, of course. Love that K used location and actually tagged the location on the post. That is smart Instagramming. 

Trending Hashtags

💋 #Regram from @bopmappy interviewing @ArianaGrande in Tokyo, Japan! #VIVAGLAM #MACAidsFund #MACCosmetics

A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Say #AriannaGrande is trending. This is when you want to create content utilizing her shades of Viva Glam. Make sure that you tag it #AriannaGrande #VivaGlam #MACcosmetics so that you can take advantage of this trending item. You can do the same with events such as the Oscars, Mother’s Day and lots more.

Branded Makeup and Beauty Hashtags

Instagram is the place to brand yourself. You need to come up with a branded hashtag and then educate your clients and audience to use that hashtag to help you grow your brand. Take Pat McGrath who uses the tag #makeupbypatmcgrath. Pat has created 1,900 pieces of content, yet the hashtag has been used 6,000 times. That means that around 4,000 people have become Pat’s personal marketing army. And Pat’s army includes professionals like Samuel Harrison who has a following of 34k. What does this tell you, start to collaborate with others in your industry, help each other out. It’s an easy way to grow your following and credibility.

Once you’ve gotten a hand on this, you can run a regram campaign. Change your profile so that it states that those who use your hashtag have a chance to be featured on your account. This will help you with content creation and engagement. Monitor the hashtags, and use a system like Socialdraft to repost those posts. With our dashboard, you can repost to not just Instagram, but also Facebook, Twitter, LinkedIn, and Pinterest.

Product Hashtags

#MasterPaletteByMario x #anastasiabeverlyhills 😍 swatches with MAC fix+ sprayed over them. 🙏🏻

A video posted by Mario Dedivanovic (@makeupbymario) on

Using a well recognized name helps. Just like you would talk about the products you use when you’re working with a customer, you will want to start the exact same conversation on Instagram. Check out how Mario Dedivanovic has used #anastasiabeverlyhills as a hashtag. It is his way to communicate that he uses their products and to connect with their fans. Go beyond a hashtag. If you are using and promoting someone’s products in this way, make sure you @tag them as well. This way they will receive a notification and hopefully (if they are smart Instagram marketers), they will like, comment on and share your post.

Post Daily, engage, and reshare content. 

If you’re not posting daily (or at least consistently) on Instagram, you’re going to lose followers. It is also possible that since each day off is equivalent to less interactions that the algorithm will kick in and you’ll drop in the feed. This means that you should be using a scheduler like Socialdraft to schedule to Instagram on a daily basis. This will keep you consistent and growing on a consistent basis.

Now that you have your starter list of Makeup and Beauty Hashtags for Instagram and an entire technique on how to use them, it’s time for you to get out there and slay.


Instagram is a great social network for artists. It is a great place to share your work, but the images are not so high res that they can be stolen from you outright. The question is, how do you go from someone who is posting their artwork on Instagram to someone who is selling their artwork on Instagram? The answer: a combination of great hashtags and strategy. Today, we’ll discuss a strong Instagram strategy for artist and give you the best uses for drawing hashtags so you can get your work seen by the right people. But, before we get to the strategy, take a few seconds to click “copy” below this list of the top Instagram Drawing Hashtags. These hashtags will be the starting point to your strategy on Instagram.

#Drawing #Drawings #Drawingoftheday #Blackandwhite #Drawingskills #Drawingtime #Drawingaday #Doodle #Drawingpen #Drawingart #Drawingbyme #Socialdraft #Instadraw #Instadrawing #Selfportrait #Graphic #Sketch #Sketchbook #Instaart #Sketching #Sketches #Sketchaday #Art #Creative #Artsy

The good news is that as an artists you no longer have to rely on a dealer to help you sell (although that can help significantly). Because of social media and services like Instagram, you can engage a community of artists, and build a fan base that can convert into your customers. Instagram is a perfect place for art promotion. It’s visual and there are ways that you can set up an online shop so you can sell your art directly from your Instagram feed. If you’re new to Instagram, or if you haven’t been attracting the right kind of people to your Instagram feed, read on. We’ll discuss a strategy to help you brand yourself on Instagram and help you sell your art.

What to Post to Instagram

This is your business. Don’t confuse your audience. Stop posting pictures of your baby or your cat. Instagram is where you will be branding yourself, so make sure to stay on brand. Want some ideas on what to post:

  • Art pieces & drawings
  • Art in progress
  • Things you are inspired by
  • Technique and how tos
  • Behind the scenes

Post High Quality Images

You as an artist cannot post anything that is low quality. Again, you brand your work as high quality and your Instagram feed needs to reflect this.


Your captions are the second thing your audience will engage with. Yes, the image is the visual story, but you need to make sure your caption compliments the image and gets the viewer engaged. After the caption, make sure to include a call to action. Calls to actions work, when you tell people what you want them to do, a good majority of the time, the do it. Note the call to action on this post. It’s simple and to the point: follow us. Some calls to action you will want to request

  • Click the link on my profile to view more
  • Double tap if you like this piece
  • Tag a friend who would like this work

How often Should You Post To Instagram

Minimum on a daily basis. Yes, this seems like a lot, but there are a few reasons why you need to post daily. Instagram has recently implemented an algorithm. It takes into account the engagements you get. That means that if you skip a day or two, you have no chance to get engagement and you’ll drop in the feed. Also, you want to be constantly in the mind of your audience. Don’t let them forget you.

That being said, don’t post content that is off brand or of low quality.

How to Schedule Daily

Use a service that helps manage and schedule Instagram posts, like Socialdraft. You can sit down say on a Sunday, spend 30 minutes and get your posts scheduled out for the week. Socialdraft will SMS you at the scheduled time with the image and write up. This will keep you active on a consistent basis.

Using Art & Drawing Hashtags on Instagram

Hashtags are the key to being found on Instagram. Think of hashtags as Instagram SEO. Hashtags are the way Instagram will categorize your posts, so if you are doing a pencil drawing, the #pencildrawing hashtag will help people looking for that kind of content to find you. You will read that using more than one hashtag is not cool.  You know what’s not cool…not being found. We recommend that you use all 30 hashtags allowed by Instagram. Here’s the breakdown on how to find them and how to use them.

General Drawing Hashtags

Those are the hashtags we gave you above. These are industry specific, but they are used often. You want to use them so you can give yourself a chance to come up on search when people search say #art, but they MUST be combined with a combination of the hashtags we’ll discuss below. Why? Because as of today, #art has been used in 186,783,707 posts. This means that this hashtag has a possibility of getting you seen by many people, but most likely, you’ll quickly drop down the feed unless you have a very strong following.

Industry Specific Drawing Hashtag

We discussed why you need to use #art. But, let’s take a hashtag such as #pencilportrait which has only been used in 56,829 posts or #petportrait which has been used in 207,000 posts. This still gives you a nice chance of reach, but…gives you a much more targeted audience. People who are interested in seeing pencil portraits and who may be looking for someone to create a pencil portrait for them. Also, when there is less competition, you have a better chance to come up on Top posts. When this happens, Instagram keeps you at the top of the feed giving you more exposure. The benefit is more likes, more comments, and a more targeted audience.

Hashtag Campaigns

Once you’ve grown a decent sized audience that is constantly engaging with your posts, you will want to begin to do a few things. First, train them to use your hashtag. Say that you have an Etsy shop or Fiverr shop where you sell pencil portraits. When you complete the piece and send it to your buyer, make sure to prompt them to share it to Instagram with your custom hashtag #yourshopname or #pencilportraitbyyourname in exchange for a percentage off their next purchase. This works as very inexpensive advertising and brand building. This is just one idea, but think of the possibilities of #AskArtistName (to ask for drawing tips)…there is so much you can do.


Make Friends On Instagram

Art is a community, and this extends to Instagram. Find other artists on the network and build a relationship with them. Like and comment on their posts and they will do the same with you. This will help you to grow your account and get seen by their audience.