If you have been thinking about taking advantage of social media to grow your business, the odds are very good that you’ve looked seriously into using Facebook to help make that happen.
Facebook is the Titan of the social media space, and one of the most frequently visited websites on the planet. Combine that with the wealth of information than the Facebook platform has been able to gather about pretty much anyone and everyone, and you are talking about an advertising and marketing super tool you simply cannot ignore.
Without increased Facebook engagement rates on your pages, profiles, or Facebook content, you won’t enjoy all of the significant benefits that this advertising solution brings to the table. That’s where we come in with this quick guide. By taking advantage of the following 7 tips you will dramatically increase engagement on Facebook.
7 Tips On How to Boost Facebook Engagement in 2016
1) Create Engaging Content
It is going to be absolutely impossible for you to create better engagement on Facebook without first creating content that is actually worth engaging with. A lot of people try and throw everything they can at Facebook to see what sticks. Instead, you need to create content that the Facebook community – and your market specifically – is going to be interested in sharing with the rest of the world. Interesting, exciting, and consumable content is the name of the game. Use tools like Buzz Sumo to see what your audience is talking about, play with Buzzfeed type titles, and throw in a few memes to lighten things up.
2) Include Calls to Action
You have to motivate individuals to take the necessary action you want. Think of ways to rally your audience and make them part of something. You could ask you fans to comment on your product in 20 words or less and reward the writer of the best 20 word slogan with a gift. You get the idea. The Facebook Call-to-Action button also allows you to focus attention on a video placed on your website or blog from your Facebook cover image.
3) Showcase Your Brand’s Appeal
Abandon corporate speak and transition to the kind of writing and content that really showcases what your brand is all about. Show off your specific personality, engage with your market on a personal level, and leverage everything that Facebook offers to increase your engagement rate. If possible, allow your fans to go behind the scenes of your company with a (video) peek at something they haven’t seen.
4) Quickly Respond to Comments
With every year, more and more customers are choosing social media to reach out to brands because of the perceived immediacy social media brings. More people are also posting comments about brands on their own feeds. In one survey, 53% of Twitter users expect to hear back from brands within an hour of tweeting, and 72% when the tweet involves a specific complaint. Customers now expect quick customer service on all social media platforms, and when people receive a fast responses, their connection to your company is deepened, making them more likely to make purchases from you in the future.
5) Use Videos
Videos are very successful on Facebook. If you do featured video and regular short videos you will garner lots of views and engagement. Last year, Facebook’s video traffic reached 4 billion daily views, making it YouTube’s first real rival in online video. You can also add playlists on your Video tab so you can manage people’s video experience.
On Facebook, featured videos are placed above your About section and appear larger on your Videos tab. Featured videos have to be enabled by Facebook for your account. Go to the Video tab and see the button to Add a Featured Video.
6) Educate and Entertain
Do research and create entertaining and educational content related to your brand that will contribute to, and heighten the awareness of your fan base. Most people enjoy reading about little known facts related to a product they may purchase. An objective fact about a product genre will contribute to a product’s credibility. For example, if you’re selling oranges you could include informative information about the wonderful benefits of Vitamin C.
7) Create Content For Your Target Audience
Determine the demographics associated with who is most likely to purchase your product, and then target your content to that audience. This info will provide you with a basic understanding of who your prospects might be. Once you’ve done that you should structure your Facebook pages accordingly. Consider asking your fans what they like and don’t like about your Facebook account and make adjustments.
To appeal to your target audience on Facebook:
1. Log into Facebook
2. Scroll to the bottom and click on the link that says “Advertising”.
3. On the top right hand corner click on the icon that reads “Create Ad”.
4. If you do not see Targeting Options, you might need to fill in step #1 which tells you to Design Your Ad. Just fill it in with jargon and then click next to get to the Targeting Area. Here you are able to set up your Facebook Ad Campaigns and determine how many users you can target.