Tag Results

The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of other social media users. However, unless you know how to utilize hashtags properly, they will yield you no benefit, so today we will discuss best practices for hashtag use on social media, particularly on Instagram and Twitter.

Social Media Hashtag Best Practices

Although the use of hashtags to group topics began with Twitter, hashtag usage has broadened to other social media platforms, such as Facebook, Instagram, Tumblr, and Pinterest.

Anyone can throw in a hashtag or two on a post, but there are a few key guidelines you should follow in order to maximize their effectiveness. Here are some reasons why you will want to learn how to properly utilize hashtags:

  1. Tweets with hashtags get two times more engagement than tweets without
  2. Brands can see a 50 percent increase in engagement when using hashtags.

Let’s take a look at a few strategic uses of hashtags that will dramatically boost your brand’s reach and engagement level.

Choose Hashtags for Each Platform

Hashtag research

When creating or searching for hashtags on different social media networks, Twitter is where hashtag usage all began, so hashtags are more adaptable by nature on Twitter and more topic based. Results are displayed via popularity and relevancy and tweets are shown with a specific hashtag in real time.

Hashtags on Facebook reveal trending topics but are not as effective as they are on Twitter or on Instagram. We don’t often recommend their usage on Facebook. 

On Instagram, hashtags actually help with brand discovery and to showcase your brand’s content. Hashtags form a kind of colony of users with shared interests who browse through images and engage with others, so the more original the better. Also, add them as your first comment to keep the legibility of your post easy. 

With Tumblr, the hashtag symbol is added automatically, and entries are organized according to topics, as with Twitter. 

Create Hashtags Exclusive to Your Brand

how to use brand hashtags

Carefully choose a hashtag that dovetails with your brand’s theme, mission statement, and values — the idea is to streamline all of your marketing efforts with clever, and consistent messages about who your brand is, and what your brand, say Coca-Cola, stands for. #GamingGoesBetterWithACoke

Once you’ve chosen a few brilliant business hashtags, don’t forget to include them in all of your marketing efforts, such as print, flyers, event announcements, email signature, and business cards. Now virtually all brands include their business hashtags on television advertisements.

Always Strive for Original and Diverse Hashtags

Don't use spammy hashtags

When you’re shopping around for hashtags, pretend you’re out looking for a new house or apartment — take your time and be selective, be particular. Don’t settle for 2nd best. Do a little hashtag research for ideas and write them down. Then check each network to see what content is being associated with those tags. If your competition and your customers are utilizing those hashtags, then you’re on the right path.

Don’t get lazy and use unoriginal hashtags such as #followforfollow. Those offer no long-term benefit and are too broad and spammy to help you see an ROI from your efforts. Those hashtags are a waste of time and opportunity. The people and brands that use those tags are not your customers. The name of the hashtag game is conversions, so having a targeted audience is more important than numbers. 

We have put together a hashtag directory for different industries and holidays so that you have a great place to get started.

Review and refresh old hashtags on a consistent basis to spike more interest from your followers. Specificity breeds intensity, so the more specific you can get with your hashtags, the more calculated the response will be from your audience, the more intense their reaction will be, and the livelier the level of engagement.

Simplicity and Trends

We suggest the use of no more than three hashtags per post on Twitter, all 30 on Instagram, and none on Facebook. 

Determine what hashtags are trending, and use them only if they are relevant to your brand. Don’t use irrelevant hashtags no matter how popular. Find and use the keywords and hashtags associated with your brand.

How to Manage Your Brand’s Social Media

Now that you have all the information needed to use the perfect hashtags for your brand on all social networks, you need a solid but inexpensive social media tool. Socialdraft is an all-in-one social media tool that allows you to:

  • Schedule posts to Facebook pages, LinkedIn pages, Twitter and Instagram accounts.
  • Schedule single or recurring posts.
  • Duplicate posts.
  • Schedule in bulk via CSV.
  • Pull reports for Facebook and Twitter
  • Engage your Audience.
  • And much more…

You can manage all your brand’s social media pages using Socialdraft. It’s a hassle-free platform that will help manage your workload and hit deadlines. Take Socialdraft for a risk-free trial today.



With over  1 billion monthly active users, Instagram is still one of the fastest growing social media platforms, with over than three times the monthly active users on Twitter. Instagram is powerful since it does not restrict brands and businesses from directly engaging their target audience. Today, we will discuss updated Instagram statistics and then we will give you actionable tips on how to increase Instagram engagement so you can see an actual ROI from your time invested on the network.

How To Increase Instagram Engagement

Cross-Post Instagram Images

What Network gets more engagement

Publish to Instagram and then cross-post those images to your other social media accounts – especially your Facebook business page. Facebook will absolutely give this type of post more organic reach.

There’s a science to getting the most Instagram engagement. Here are some tips on what to post to get the most engagement.

Post Videos

Increase Instagram Engagement By Posting Videos

Post video, Videos get 38% more engagement than regular photo posts. When you combine that fact with knowing that photos make up 91.07% of all Instagram posts, you know that you need to start posting videos asap.

Use Hashtags

Some say 9 - 11 hashtags is best for Instagram

Hashtags are SEO for Instagram. They are a big factor to images being discovered.  In a previous SocialDraft post, we mentioned that Hashtags are one of the keys to success on Instagram. Make sure to use relevant, popular ones for your image content. By using hashtags on Instagram you can tap into existing audiences where people are actively looking for photos on specific subjects. There has been some research that says that 9-11 hashtags is the optimal range of hashtags you could use, but we say use the max allowed. It makes sense when you are thinking in terms of search optimization.

Use Location Hashtags

Reach people who convert with location hashtags

Include at least 1 or 2 hashtags that relate to your location if you are a local business or service. This will give you a better chance of being discovered by locals and tourists who are perusing the network to find out what is going on in your city.

Post Consistently

Posting daily affects the Instagram algorithm positively

If you don’t post consistently, you will have very little chances of being discovered. Basically, if you don’t post, you aren’t giving people on Instagram a way to engage you. If people don’t engage you, then you drop out of their feed. So…stay active. Post daily and if you can’t post daily, post every other day. Heck, the 55 most popular brands on Instagram normally post an average of 1.5 times per day.

Post Relevant & Timely Content

If you create content that is relevant to the season, holiday, or event you are posting about, your audience will be more likely to engage it.

Run Contests and Giveaways

How to Increase Instagram engagement with giveaways

These still work and are a fantastic way to grow your audience on Instagram AND to get more engagement on your posts.

Promote Your Instagram Account

You’re not on social media to be shy. Promote your Instagram account on other social media sites, your website, and your printed materials.

Measure Instagram Engagement

If you want to track your Instagram ROI — and you should — these are the measures you can build into your key performance indicators (KPIs).

Likes and Comments

The two engagement measured within Instagram are likes (99 percent of engagement) and comments (1 percent of engagement).


Using defined hashtags, and encouraging followers to use them, lets you track posts and shares via search engines or hashtag-tracking apps.

Unique URLs and Phone Numbers

Including custom landing page URLs or phone numbers in images or post text lets you track call-to-action conversation rates for particular images or campaigns.

Tracking Apps

There are several apps out there for tracking Instagram, usually in conjunction with your other social media.

Instagram Content Tips

  • Use faces, images with Faces get 38% more engagement and 32% more comments
  • Give away product. Images of real people using product get 30% more engagement.
  • Choose blue instead of red. Blue gets 24% more engagement.
  • Keep things bright. Lighter images get 24% more likes.
  • Post on Sundays and skip Wednesdays. Those are the two days with the most (and least) engagement.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts (including Instagram, Facebook, LinkedIn, Twitter and Pinterest).
Have multiple people create and post content while you’re in full control
Pull Reports
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.