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The travel industry lends itself perfectly for Instagram, and smart marketers who use the right Instagram travel hashtags can help their posts get more organic reach. We’ll discuss the best practices for those who are looking to grow their Instagram travel account (just like these who made our Top 25 Travel Instagram blogger list) AND get an ROI from their posts, but before we do, take a few seconds to copy this list of Instagram Travel Hashtags. You can copy them by clicking on the “copy” button below on your iPhone, Android, iPad or PC.

#Travel #Holidays #Trip #Traveling #Travelgram #Travelling #Travelingram #Traveler #Travels #Travelphotography #Instatravel #Instatraveling #Travelph #Travelpic #Travelblogger #Traveller #Traveltheworld #Travelblog #Travelbug #Travelpics
#Travelphoto #Traveldiaries #Traveladdict #Travelstoke #TravelLife

How to use Travel Hashtags on Instagram

 The hashtags we gave you above are very general hashtags. These are the ones you want to include to give yourself a chance to reach tons of people. That being said, you will have a better chance of reaching a targeted audience that converts if your hashtag strategy contains a mix of those more generic hashtags as well as more well defined hashtags to draw people that are interested in the content you are sharing that particular day. Below you’ll see a more detailed breakdown of the type of targeted travel hashtags you should use.

Destination Hashtags




Imagine yourself to be trapped in a jewelbox of sparkling sunlight. That is what it feels like to stand in Sainte Chapelle. Unlike Notre Dame, it took only 7 years to build this marvel of glass and engineering. The church is literally a treasure box which held relics of great importance such as Christ’s crown of thorns (and you all know how much I love relics & their reliquaries). The breathtaking 15 stained glass windows tell the story of the Old and New testament, 1,113 scenes in total. I highly recommend you go, but if you do, don’t be a sucker. Purchase tickets online so you can skip that god forsaken line. It’s awful. If you have your e-tickets, you can breeze past everyone else who didn’t think ahead

A photo posted by Socialdraft & Digital Nomad ✈️ (@blancaval) on

People who are interested in #travel are great. But if you are say in #Paris, you’ll want to use that hashtag. If people like #Paris, it is more likely that they will be searching for that content on Instagram, that they will discover your content, and that they will like it and follow you. But, you should really get more specific than that. Especially with a location like #Paris which is so popular (there are over 49 million images hashtagged #Paris on Instagram as of today – this means that there is a lot of competition). So, while you should include #Travel and #Paris, you may also want to include hyper local tags such as #Invalides or #OrsayMuseum #SainteChapelle or #Seine to increase your chances of reaching people who are truly vested in that content. Industry Hashtags

There are lots of different niches under travel. There is #FamilyTravel #SinglesTravel #DigitalNomad and more. Think about the audience you are trying to attract. Who are they and what kind of travel do they partake in. Put this into consideration when researching your travel hashtags.

Branded Hashtags

By branded I mean two things. First, your brand. You should begin to use a hashtag that is related to your Instagram handle. The reason for this is of course so you can build your brand recognition, but also so you can at some point run regram campaigns and get your community to use your hashtags. Fodor’s Travel has done a great job with their #FodorsOnTheGo hashtag. Fodor’s Travel has posted 1,792 images, yet their branded hashtag has been used 57,000+ times by other such as the example above.

Remember to Post Daily (or at least on a consistent basis)

[fve]https://www.youtube.com/watch?v=kZwxLZ7hWZ8[/fve]

You need to remember that the Instagram feed is a constant stream of content. Also, now that the Instagram algorithm has been implemented, organic traffic is being driven to those who post frequently and get more likes and comments. If you take too many days off from posting, you will see your reach suffer. So make sure to plan ahead and schedule using a program like Socialdraft.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

According to information published by the advertising industry, 48% of people on Instagram use this social media platform to choose new travel destinations, 35% use Instagram to find clothes to buy, and almost 94% of people on Instagram have made purchases of products and services based off of posts that they have seen on the social media network.

Basically, you’d have to be at least a little bit crazy not to take advantage of everything that Instagram has to offer – especially when it comes to advertising your travel services or your travel destinations!

Why Instagram is the perfect Network for Travel Marketing

Travel marketing and Instagram are intertwined with one another today, and it’s easy to see why. This social media network provides users with the opportunity to “visit” faraway lands, red-hot travel destinations, and unique getaway experiences right from their mobile device – and when travel marketing and Instagram are used intelligently with one another, it’s going to really drive up the demand to visit those locales and resorts.

 

Here’s why travel marketers MUST use Instagram

Paris has an incredible travel instagram account

As the most visual of all the social media networks (and with close to 1 billion users logging into Instagram on a regular basis), the amount of traffic that you are going to be able to push to your travel destination will blow you away – but only if you market on Instagram intelligently.




You’ll want to really utilize social media influencers smartly so that you can get your destination out in front of the most amount of people, but you’ll also want to really laser target your ideal guest – and laser target the social media influencers that you partner with – to take advantage of all the leverage that Instagram has to offer.

Marketing and advertising have changed dramatically in just the last few years (thanks in large part to the growth of social media), but travel marketing and Instagram have become very likely bedfellows that can prove to increase your bottom line significantly. We’ll use Paris’ Instagram to illustrate some of the best practices for travel on Instagram.

Give your account a catchy name

The Paris Tourism Office has one of our favorite travel Instagram accounts. Instead of going with a boring old name like “Paris Tourism”, they went with the famous phrase “ParisJetaime“. This denotes the tie with romance the city has.

Post Daily

[fve]https://www.youtube.com/watch?v=kZwxLZ7hWZ8[/fve]

Consistency is the name of the game on Instagram. While you can post multiple times a day, most accounts do quite well with just one daily Instagram post. Using the example above, you will see that the Paris account has 127K followers and gets between 4-10,000 likes per photo. That’s a healthy engagement rate. Good news is you can schedule your posts using Socialdraft. Check out the video above to learn how our Instagram scheduler works.

Post Quality

[fve]https://www.youtube.com/watch?v=h9fAqHRwS_o[/fve]

You need to entice your audience…and although it seems common sense, we see tons of blurry, badly composed images on Instagram. If you’re not a good photographer, hire one. If you can’t hire one, buy stock…if you don’t want to do either….

Use the Right Hashtags

You will see plenty of people and travel companies using hashtags like “travel”. Big mistake. This hashtag is way too big and your content will most likely just be gobbled up in the feed. Instead of this, utilize targeted hashtags to get to the right audience. Not people who are interested in traveling, but people who are interested in traveling to your destination. Click here to learn how to find the perfect hashtags for your Instagram travel photos.  

…Run a repost campaign

That’s right. Tons of people are probably already visiting your location. They love nothing better than a little love and recognition from a place they love enough to visit. So begin thinking about running a repost campaign. The Parisjetaime account does this quite elegantly. Click here and see if you recognize one of the images above. Yup. Parisjetaime reposted @bribounette’s image. It’s an incredibly easy way to make friends and get content.  Click here to learn how to start your own Instagram repost campaign. 

Collaborate with Influencers

You are now able to “sponsor” individuals and Instagram accounts that have captured the attention of millions and millions of people around the world. Some travel companies and resorts are even paying people to fly out and stay at their resorts if only so that these individuals will take photos of their stay and share them with the world. This is all done to improve the visibility of their destination, and by all accounts, it is working very, very well!

Advertise

Instagram advertising is still fairly new and getting great CPA rates. Take advantage of this now. They also recently announced 60-second videos…that tells me that 60-second video ads will be coming soon. This is the time to take advantage of this chance.

Target Your Competitor’s Fans

If I was another French city, I’d check out Paris’ fans and begin to engage them. Chances are if they are interested in Paris, they could be interested in another French city. So don’t be shy about reaching out to these people, they just need to be made aware that you exist.

Engage

This is the best thing you can do. Instagram is not where people come to you, it’s where you go to them. So search for your ideal traveler using hashtags and engage them. We’ve found that for every 100 meaningful engagements (not one of those crummy “Great pic” type of comments) you get 10 targeted followers. Those are some great numbers.

You just have to be smart and savvy about how you utilize this platform!