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I love Instagram for business. In fact, I use it to get leads and to get people to sign up for Socialdraft. What I love about Instagram is that it gives you direct access to your potential customers, and…if you do things right…that you can be seen by potential customers. If you’re new to Instagram and only have a few followers, or if you’ve been stagnant…don’t worry. We’ll show you some tips on getting more Instagram followers and how to encourage them to leave Likes and Comments.

Instagram Tips To Land More Followers


1) As with other platforms such as Twitter and Facebook, leaving Comments and “Likes” on photos from other Instagram accounts is one of the simplest ways to get followers of your own.

2) Use hashtags in your image captions. This groups the photo with other photos of similar themes. Use up the maximum amount of hashtags. This is how a budding account will be found, so don’t be shy. Especially if you’re just starting out.


3) Only post gorgeous images. It helps if you take a good picture in the first place. If your picture came out badly, click the LUX button to enhance your images (the one that looks like a sun). This is especially useful with underexposed pictures. The feature is best on landscapes, but it is worth trying on other sorts of images as well. It’s also worth noting that lighter photos get more “Likes” than darker photos, as do images with faces. You can also watch the video above for a more in-depth tutorial on how to edit your images.

4) Yes, people do check profiles, so make sure your bio is up-to-date. Plus, bio sections are the perfect place to leave a link back to your webpage or blog. Make sure to include keywords, your website link, and a clear call to action.


5) Update! Update! Update! Post often. Minimum once a day, maximum 3 times a day (some can have success with more – but it takes a lot of energy) And this applies to all of your social media accounts. The fresher and more frequently you post new material, the higher your engagement rate will be. When you update frequently, it’s like leaving on an inviting night light. You can easily do this with the Socialdraft calendar. It lets you schedule to multiple Instagram accounts AND assign different people to manage them.

6) Engage with your followers on a regular basis by liking photos, and making astute and/or lighthearted comments. People love it when you shine a light on their posts, which they often take great care in creating. You can also spend some valuable time finding hopeful new prospects to follow.


7) Use Socialdraft’s Instagram photo search. Let our Instagram photo search help you find the people who are talking about your brand so you can engage them, amplify their content, and build brand advocates. You can also monitor your competition and their fans to try and convert them.

And although this does not apply directly to Instagram now, Socialdraft’s “Drag & Drop” calendar makes it easy for you to schedule posts to Facebook, Twitter, and LinkedIn with just a few simple clicks, making re-scheduling and editing a breeze.

8) Remember to share your Instagram account with your email subscribers, as well as on your other social media accounts and profiles.

9) By following your Facebook friends on Instagram, you’re sure to earn a few quick and easy return followers.

10) Hold an Instagram contest. Contests require a lot of planning so be sure to do some specific research on Instagram contests. For example, the prize you will be offering may be the deciding element in attracting participants and should dovetail with your strategy for marketing your unique brand.

How to Turn on Notifications on Instagram

11) Never miss content from leads. Turn on notifications for any leads you are trying to close a sale on. This way you always remember to engage them.

Simply go to their profile, click the three dots, click on “Turn on Post Notifications”

how to spy on friends on Instagram

12) Check on the activity of those you follow. To see what the people you follow are up to, click on the heart on the bottom of the screen, then toggle to “Following”

how to save posts for later

13) Save Posts for later. Saw something interesting but don’t have the time to check it out. Save it to your PRIVATE collections! Tap the ribbon and then select the collection.

How to hide your Instagram story from a particular person

14) Hide Your Story From Particular People. Go to the person’s profile, tap the three dots in the top right-hand corner and click “Hide my Story”.

How to search by location on Instagram

15) Find People in Your Area. This is fantastic for local businesses. Simply click on the search icon, type in the name of the city or place you are looking to explore and then click “Places” on the top right-hand corner. This will pull your place. Click on the location icon and explore away.

how to see who liked your instagram story

16) See the People Who Viewed Your Story. It’s easy and a great way to see the people who are truly invested in your brand. Click on your story icon. Click on the user icons on the bottom where it says “Seen by +number”. You will go into analytics. Click on the eye icon followed by a number. That’s it!

17) Clear Your Search History. This is where we get a bit naughty. Lost a client and don’t want them to figure out your strategy? Clear the search history. Simply clear the gear icon and then click “Clear Search History” all the way at the bottom of the post.

How to Manage Your Instagram Account

Now that you have all these tips,  you will need a great tool to help you manage your Instagram accounts. Socialdraft is that tool and more.

Socialdraft is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports & tons more.

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.




Instagram is an incredible marketing tool. For the most part, due to how Instagram restricts apps, it means that the principals behind the account usually are behind the account. That means you have a direct line to the person making choices. This is powerful. The issue with Instagram is that because of how it is set up, it can be a time suck. In this article, we’ll outline a few Instagram Tips to Save you Time while marketing your brand or business on Instagram.

Instagram Tips to Save you Time

Save Time Typing Handles on Instagram


Replying to comments is one of the most effective techniques on Instagram. It will get you more likes, comments and engagement; and in turn it will push you up on the feed. Typing these names manually can be time consuming, lead to mistakes meaning people won’t get your notifications and result in a lower ROI.  There are two ways to handle this:

  1. Press and hold over the name of the person who you want to reply to. Their handle will auto populate on the comments area.
  2. Swipe left over the person’s comment. Press the arrow and their handle will come up on the comments area.

Block Offensive Comments on Instagram


This is a fantastic feature from Instagram on how to block offensive comments. Simply go to your settings and scroll until you see comments. Click on that. There is an option to Hide Inappropriate Comments. What’s cool is that Instagram lets you add custom keywords. This means that if you have a troll that is using certain words on your comments, you can easily block that particular content.

How to Zoom on Instagram


This one is super easy, just pinch and zoom.

How to See Who Watched your Instagram Stories


Instagram basically cloned Snapchat when they released the Stories feature earlier this year. The ui is much easier to understand than Snapchat and has really taken off.

If you want to see the people who have viewed your Instagram Story. First, click your story to open it up. Then swipe up on the number on the bottom. That’s how many people have seen your story. From here you can see all the people who watched your story. You should take the time to engage these people.

Schedule Posts and Repost (to all other social networks) with Socialdraft


Socialdraft allows you to work with teams to schedule Instagram posts to multiple accounts. It also allows you to search Instagram by keyword. On top of that, you can also repost from Instagram…but not just to Instagram, but to all your other connected networks including Facebook pages, Twitter, LinkedIn business pages AND Pinterest boards. This feature is powerful, especially for repost campaigns and can help you grow your accounts quickly and efficiently.

How to Rearrange Your Instagram Filters


Organize your Instagram filters so that you can access the ones you use most first. It’s super easy. Just press and hold on the filter you want to move and drag it to its desired location.

Join The Socialdraft Social Media Manager Facebook group to get more social media and Instagram Tips to Save you Time and take Socialdraft for a risk test drive.

How to Block Spammers on Instagram


Spammers love Instagram. Lucky for all of us, it’s super easy to block them. Simply swipe left on their comments and click the spam icon.

Signup for 14-Days free


How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

With close to two-thirds of the world’s population active on the internet, businesses have recognized the necessity of making themselves available through online platforms to better communicate with their target market. There are lots of different internet-based solutions that brands can utilize in order to propel their business to greater heights, and among the most popular are social media sites. Instagram, for example, is a prime online platform that can bring about impressive results when used as a part of a social media marketing strategy.

How exactly can you adjust your strategy to increase your Instagram success? Read on to find out.

How to Improve Your Instagram ROI


Publish Relevant, High-Quality Content – Would you follow a brand or personality that posts content that’s neither appealing nor interesting? Precisely. More than anything, people want to see relevant, important, or aesthetically pleasant content on their feeds and will unfollow anyone who fails to meet their expectations. As with any other social media site, it’s vital that you publish content that users will appreciate in order to increase your chances of appealing to prospects. This means clear beautiful pictures or images followed by well thought out write ups. Watch the video above for a quick tutorial on editing images for Instagram.

Interact Where Necessary – It is a social media platform after all, so why not get social? There are lots of ways you can engage in meaningful conversation with users who are relevant to your brand, so make sure you locate the right places and the right opportunities. Don’t just comment for the sake of it however as spamming others’ posts with irrelevant information will do you more harm than good. We’ve found for every 100 thoughtful interactions, you get 10 followers. So figure out how many targeted followers you want and you’ll know how many engagements you need to do per day.

Increase Your Follower Base – An Instagram profile that has more followers will appear more credible, trustworthy, and reliable than one that has less. If you want to increase your follower count, make use of the appropriate hashtags to bring your posts where they would best perform and opt to make use of Instagram influencer campaigns to push your brand to relevant audiences. If you want to learn how to find the perfect hashtags and how to use them, click here. 

Structure Contests and Giveaways – One of the most common contest structures on Instagram goes a little like this: a business announces a race to a certain number of followers which it aims to attain by encouraging its existing followers to share an image of their promo. Users are free to repost the photo as many times as they prefer until the brand reaches their target number of followers. Once the target is attained, all entries are tallied and a winner is selected at random with the same mechanics used in a raffle. The lucky winner will then be given a special giveaway or freebie. Of course, you can mix up your structure, but generally, these strategies are effective when used to gain more followers and increase user interaction.


Post Consistently: You need to be constantly present on Instagram. This is a feed based system, so as soon as you post an image, it is being pushed down the feed. On top of this, Instagram has announced that they will be implementing an algorithm which will make coming up on the feed more challenging. This means that you will need to be active daily (and that means posting daily). Frequency varies per brand and industry. We suggest you start off with 1 daily post. Once you have a nice flow, test out what happens when you post 2-3 times….just make sure you space this out so as not to bore your follower base.

One thing that will make it much easier to keep a handle on all this is to schedule your Instagram posts. You can do that with Socialdraft, and you can schedule for multiple accounts. On top of that, you can add various people to the dashboard to both schedule content and to publish your posts. This is on top of everything else Socialdraft does including posting to Facebook, Facebook groups, Twitter, LinkedIn business pages, and Pinterest boards.

If you aren’t taking advantage of everything that Instagram has to offer as far as marketing is concerned, you are seriously handicapping your business.

With more than 300k+ monthly users logging into Instagram on a regular basis, this is a tremendous source of targeted traffic and a great way to reach your market without having to blow open your budget.

To really leverage everything that Instagram has to offer we are going to share with you the following 20 Instagram marketing secrets. Hopefully you’ll be able to maximize the secrets to really boost your profits!

Take advantage of everything that hashtags have to offer with these 20 Instagram Marketing Tips

One of the most important Instagram marketing tips for business that you’re going to want to commit to memory is the value of using hashtags.

World-famous on Twitter, hashtags on Instagram work much in the same way – and allow you to be the laser target all of the content that you post and share on this platform. You’ll want to make sure that your Instagram hashtags are dovetailed to your market and your ideal prospect, and you’ll want to make sure that day really help support your branding and advertising campaigns in general.

A couple of Instagram marketing secrets that have to deal with hashtags include:

  • Make sure that you are hashtags are relevant AND descriptive (you can use these tools to find the perfect hashtags for your post)
  • The max amount of hashtags you can use is 30 – utilize all these as they will help you get found
  • Don’t use hashtags on your bio page, but make sure that every piece of content out the door includes at least three hashtags
  • Use hashtag research tools (available online) to laser target the hashtags you are including with every piece of content
  • Track your hashtag marketing success to adjust on the fly and optimize all of your efforts
  • Use numbers and emojis in hashtags, these can help brand you and catch people’s eyes
  • Use hashtags that are kinda in the middle, you don’t want something too broad or you will get lost in the feed, but if you’re too specific, nobody will find you

Leverage Technology that Socialdraft offers to boost your Instagram marketing efforts

It is critically important to remember that Instagram is one of the most involved social media platforms out there to market and advertise on. You can’t just create content, you gotta engage. The only way you are going to have any real success on this platform is if you take advantage of all the different tools, tricks, and secrets available – including those provided by Socialdraft.

These are the tools we offer:

  • Use the “Photos” area to follow people in your industry or potential customers
  • Use the “Photos” area to engage those people by liking their images
  • Use the “Photos” area to repost not just to Instagram, but to multiple social networks (Facebook pages, Facebook groups, Instagram, Twitter, Pinterest, and LinkedIn).
  • Schedule to multiple Instagram accounts using the drag & drop calendar
  • Allow multiple people to create and publish content to Instagram

Create better Instagram pieces of content in the first place

One of the most simple and straightforward of all the Instagram marketing secrets out there is probably also the most overlooked – the value in creating better Instagram pieces of content to be shared on the platform to begin with.

A lot of people are under the impression that you have to market and advertise on Instagram through brute force and bulk uploads, but nothing could be further from the truth. You’re going to want to post relevant, interesting, and engaging piece of content that have been specifically tailored to your market.

We are talking about creating content that is:

  • Consumable – exciting, interesting, and engaging at a glance
  • Shareable – the kind of content that people WANT to share all on their own without any poking or prodding
  • Unique – people are going to get sick of the same old, same old on Instagram so you’ll want to shake things up
  • Consistent – you need to make sure that your Instagram page and your brand stands for something
  • Measurable – you need to pay close attention to the statistics and analytics on all of the pieces of content that you upload

Speaking of measuring your efforts…

Another important one of the Instagram marketing tips for business you need to commit to memory is the value in measuring all of your efforts on the platform.

Take advantage of as many tools as possible to track all of your efforts online, but especially on a platform like Instagram.

You’re going to want to track:

  • Total traffic figures
  • Total engagement figures (take your last post, add the likes & comments on the post. Divide by your total followers & multiply by 100).
  • Sales that originate from your Instagram content
  • Your Instagram uploading frequency and schedule
  • The amount of people that each upload brings into your sales and marketing funnels

Post on a Daily Basis


On Instagram you need to be constantly present. If you’re just starting out, posting once a day will do, but if you really want to succeed, posting 2-3 times a day (as long as you are posting great content), will get you much better results. You can schedule to multiple Instagram accounts using Socialdraft, so we make this easy on you.

As long as you stick to those Instagram marketing secrets you’re going to enjoy a lot of success!