Hashtag usage in social media has become like butter is to bread, which explains why hashtags are used by major brands on all their ad campaigns. Hashtags are like social media magnets that highlight your brand’s particular content on a specific topic, and they make it easier for users to find information on a specific theme. Hashtags are how you get found on Instagram. If you’re not using hashtags, or if you are using the wrong hashtags, you will not come up for your target audience, and it will be much harder to achieve your goals.
11 Hashtag Research Tools for Instagram
In 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results, but the use of hashtags has since broadened to other social media platforms, such as Facebook, Pinterest, and Instagram, to name a few.
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One important detail worth noting is that hashtags function somewhat differently on each social media platform. For example, hashtags on Facebook reveal trending topics, but on Instagram, hashtags serve to locate and showcase your brand’s content; users with shared interests can then browse through images and engage with others. On Instagram, hashtags can be used by posting pictures and hashtagging it with its subject.
That’s why you should spend enough time to carefully choose singular hashtags related with your product, that compliment your selected images. However, you don’t want your hashtags to be too specific, otherwise no one will search for them. A good rule of thumb is to use hashtags that have been used between 50,000 to 300,000 times (this will change as the network grows). Here are a few examples of poor (too broad), good, and too targeted hashtags using the weight loss industry:
Worst: #followforfollow – used 171,018,896 times – this hashtag will not get you targeted followers. This hashtag is also too broad and you will be pushed down on the feed quickly
Bad: #WeightLoss – used 20,514.490 times – this hashtag will at least put you in the eyes of some targeted people, but it is too broad for you to make an impact
Good: #JumpingJacks – used 49,894 times – this hashtag will get you in the eyes of people who are interested in fitness
Good: #Plyometrics – used 160,054 times – very targeted & niche but not obscure to the target market
To help you accomplish this goal, we’ve provided 10 research tools you can use to find the perfect hashtags on Instagram.
Hashtag Research Tools for Instagram
Keyhole shows how many people posted with your hashtag, along with the number of Likes and Impressions your campaign is generating. And Keyhole also tracks the most influential people engaging with your keywords. You could use Keyhole to find all the hashtags relevant to your brand.
Since you should avoid the use of popular hashtags that aren’t relevant to your image, you could use Websta Search to generate the 50 most popular hashtags that start with a word you input, so you can avoid using hashtags that are too popular.
Wikipedia is a rich source of hashtags. Search for the subject you’re interested in to find all the keywords on Wikipedia, and then use these as your hashtags. These keywords will help your target audience find your hashtags.
Hashtagify helps your brand with intelligent Hashtag Marketing by making smarter marketing decisions to secure new business. Hashtagify measures each hashtag’s popularity by reporting on how frequently the hashtag is used in comparison to all other hashtags. Hashtagify is easy and is a free tool. For those willing to go through the registration process, you can access some advanced reports.
You tell Archie what your customers talk about in social media. Archie then scans for customers interested in your product, and automatically interacts with them. With Archie, you can select tags you want Archie to find on Instagram from people who don’t follow you. You can also isolate people you don’t want Archie to interact with. Archie then begins to schedule entries it will like. A Business subscription costs $19.00 but the personal version is less money.
Hashtag.org details trending hashtags by the hour and includes information on popular hashtags by category, as well as what’s trending up and down. They also offer an analytics tool to track hashtags and gather data for a monthly fee. You can use Hashtags.org to see what’s trending as well as popular hashtags by different categories.
TrendsMap puts trending hashtags on a map so you can see what’s trending by country, state and city. TrendsMap is a great tool if you’re interested in focusing on a local audience to market your event. TrendsMap tracks what is trending with your local audience so you can use these trending topics to manage your hashtags.
If you’ve ever read a hashtag and had no idea of the meaning of the hashtag, Tagdef provides you with a definition. But Tagdef also lists popular hashtags and users every week. You can also see analytics and usage charts for a specific hashtag, along with examples.
Put in a key term for your post. Scroll to the bottom of the page. These are all key terms that Google suggests for search. These make for great Instagram hashtags.
Do a search by a single hashtag on Instagram. When your results come up, look on top. Instagram will give you tons of related hashtags. Nothing like a primary source, right 😉