Tag Results

The use of hashtags has become a permanent part of social media, and is used by major brands in their ad campaigns; their usage has even extended to text messages, chats, and advertisements. Hashtags categorize content on social media, and in turn, allow people to discover your brand’s specific content and the varied interests of other social media users. However, unless you know how to utilize hashtags properly, they will yield you no benefit, so today we will discuss best practices for hashtag use on social media, particularly on Instagram and Twitter.

Social Media Hashtag Best Practices

Although the use of hashtags to group topics began with Twitter, hashtag usage has broadened to other social media platforms, such as Facebook, Instagram, Tumblr, and Pinterest.

Anyone can throw in a hashtag or two on a post, but there are a few key guidelines you should follow in order to maximize their effectiveness. Here are some reasons why you will want to learn how to properly utilize hashtags:

  1. Tweets with hashtags get two times more engagement than tweets without
  2. Brands can see a 50 percent increase in engagement when using hashtags.

Let’s take a look at a few strategic uses of hashtags that will dramatically boost your brand’s reach and engagement level.

Choose Hashtags for Each Platform

Hashtag research

When creating or searching for hashtags on different social media networks, Twitter is where hashtag usage all began, so hashtags are more adaptable by nature on Twitter and more topic based. Results are displayed via popularity and relevancy and tweets are shown with a specific hashtag in real time.




Hashtags on Facebook reveal trending topics but are not as effective as they are on Twitter or on Instagram. We don’t often recommend their usage on Facebook. 

On Instagram, hashtags actually help with brand discovery and to showcase your brand’s content. Hashtags form a kind of colony of users with shared interests who browse through images and engage with others, so the more original the better. Also, add them as your first comment to keep the legibility of your post easy. 

With Tumblr, the hashtag symbol is added automatically, and entries are organized according to topics, as with Twitter. 

Create Hashtags Exclusive to Your Brand

how to use brand hashtags

Carefully choose a hashtag that dovetails with your brand’s theme, mission statement, and values — the idea is to streamline all of your marketing efforts with clever, and consistent messages about who your brand is, and what your brand, say Coca-Cola, stands for. #GamingGoesBetterWithACoke

Once you’ve chosen a few brilliant business hashtags, don’t forget to include them in all of your marketing efforts, such as print, flyers, event announcements, email signature, and business cards. Now virtually all brands include their business hashtags on television advertisements.

Always Strive for Original and Diverse Hashtags

Don't use spammy hashtags

When you’re shopping around for hashtags, pretend you’re out looking for a new house or apartment — take your time and be selective, be particular. Don’t settle for 2nd best. Do a little hashtag research for ideas and write them down. Then check each network to see what content is being associated with those tags. If your competition and your customers are utilizing those hashtags, then you’re on the right path.

Don’t get lazy and use unoriginal hashtags such as #followforfollow. Those offer no long-term benefit and are too broad and spammy to help you see an ROI from your efforts. Those hashtags are a waste of time and opportunity. The people and brands that use those tags are not your customers. The name of the hashtag game is conversions, so having a targeted audience is more important than numbers. 

We have put together a hashtag directory for different industries and holidays so that you have a great place to get started.

Review and refresh old hashtags on a consistent basis to spike more interest from your followers. Specificity breeds intensity, so the more specific you can get with your hashtags, the more calculated the response will be from your audience, the more intense their reaction will be, and the livelier the level of engagement.

Simplicity and Trends

We suggest the use of no more than three hashtags per post on Twitter, all 30 on Instagram, and none on Facebook. 

Determine what hashtags are trending, and use them only if they are relevant to your brand. Don’t use irrelevant hashtags no matter how popular. Find and use the keywords and hashtags associated with your brand.

How to Manage Your Brand’s Social Media

Now that you have all the information needed to use the perfect hashtags for your brand on all social networks, you need a solid but inexpensive social media tool. Socialdraft is an all-in-one social media tool that allows you to:

  • Schedule posts to Facebook pages, LinkedIn pages, Pinterest boards, Twitter and Instagram accounts.
  • Schedule single or recurring posts.
  • Duplicate posts.
  • Schedule reposts from Instagram to your other social networks.
  • Schedule in bulk via CSV.
  • Pull reports for Facebook and Twitter
  • Engage your Audience.
  • And much more…

You can manage all your brand’s social media pages using Socialdraft. It’s a hassle free platform that will surely help manage your workload and hit deadlines. Take Socialdraft for a risk-free trial today.

 

nstagram When it comes to promoting your brand, Instagram should be an integral part of marketing your business. Because besides Instagram’s popularity with the younger millennial market, and its 500 million active users, Instagram’s unbelievably high level of engagement far surpasses that of Facebook and Twitter. How can you make sure that your time on Instagram is spent right? How can you make sure that the posts you curate and publish don’t get lost in a sea of posts? You can start off by learning how to use Instagram hashtags. They are an important factor for discovery and your posts will go nowhere without them. Let us dive deeper into the best practices for Instagram hashtags.

How to Use Instagram Hashtags

The average post on Instagram has an interaction rate of 3.21%. Sure, this is down from 4.80 in 2015, but it still beats out Facebook, Twitter, and most other social networks where the average engagement rate is 1.5%.

In order to capitalize on Instagram’s popularity and super high engagement level, business owners and social media managers should make a serious effort to nurture and grow their Instagram account. One way of establishing a powerful and influential Instagram account is with the right use of hashtags.

Hashtags on Instagram are the tools to get your content is found. Think of hashtags as Instagram SEO. Without hashtags, your brand’s marketing efforts will never be seen. Hashtags attract groups of people who browse through images and engage with others who form a colony of users with shared interests. That’s why hashtags should be original not generic.

With this in mind, you should spend a considerable amount of time exploring and creating hashtag ideas that are associated with your product and that compliment your selected images. In other words, you want to develop a collection of hashtags related to your product that constitutes a kind of narrative theme.

PRO TIP “Use hashtags that are between 5,000-500,000 uses on Instagram. Anything less than 5,000 does not give you enough reach, and anything over 500,000 will push you down the feed way too fast.

How to Find the Right Hashtags for Instagram

Use the Instagram Hashtag Directory

Hashtags for Instagram




Our team has put together an extensive list of hashtags by industry, category and holiday. Each article contains examples of how these hashtags have been used by other businesses and brands to reach a targeted audience. Check out the list and save those that are relevant to your brand or business.

How to Use Keyhole and Websta Search to Find Hashtags

Websta and Wikipedia are great places to do hashtag research

You could brainstorm hashtag ideas and write them down, or use Websta Search to generate the 50 most popular hashtags that start with a word you input.

You could also use a program like Keyhole and copy down all the hashtags that are relevant to your brand. Keyhole shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. And Keyhole also tracks the most influential people engaging with your keywords.

Remember, Keyhole supplies you with related hashtags while Websta Search gives you popular hashtags. You should avoid the use of popular hashtags that aren’t relevant to your image. And using too many hashtags can reduce their effectiveness. Try to use around three or four at the most, and keep your hashtags outside of the write up for legibility and in the comments. So for example “likesforlikes” comes up quite often. This hashtag sucks…seriously. Sure you’ll get likes, but from people who are merely looking to grow their numbers; not targeted followers who you can convert. Stay away from those overly generic tags and use those that are relevant to your brand or business.

Use Wikipedia to Find Hashtags

You can use Wikipedia to find targeted hashtags for Instagram

You heard right. Wikipedia is a treasure trove of hashtags. Search for the subject you are tackling, and check out all the keywords on Wikipedia. Use these as your hashtags. They are super targeted and will get your exact targeted audience to find your hashtags. This is awesome social SEO. If I were taking a picture of the Statue of Liberty I would hashtag it:

#NY #NYC #NJ #StatueOfLiberty #GustaveEiffel #Eiffel #FredericAugusteBartholdi #AmericanDeclarationOfIndepenedence #EdouardReneDeLaboulaye

How Local Brands Can Use Hashtags

How local businesses can use hashtags on instagram

Local brands can use hashtags effectively on Instagram. One approach is for local brands to use geo-targeted hashtags that will allow them to be found by their local audience. This will increase the chance of converting their Instagram audience into a sale. And when a special event takes place, hyper-specific hashtags can be very effective for local brands as well. What do we mean?  Say that you’re a restaurant in a certain city that offers Jazz on Thursdays. You could use hashtags such as:

#Jazz #CityNameJazz #JazzInCityName #CityNameLiveMusic #crooner #ArtistOrBandName #RestaurantNameMusic #RestaurantNameCity #LiveMusicCity #LiveMusicCity #NeighborhoodCity

Another interesting use of hashtags on Instagram is to substitute your company hashtag on a photo with the hashtag of an entire brand, With this approach, all brands within a community profit from the added exposure to new customers.

Socialdraft’s Instagram Tool

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With Socialdraft, you can schedule posts to multiple Instagram on our social media calendar. You can also assign your team members roles so that they are able to create content, schedule it, and publish it to Instagram.

But Socialdraft is not only an Instagram tool, Socialdraft is an All-in-One Social Media Tool For Teams. With Socialdraft you can:

  • Schedule content to Twitter, Facebook pages, Pinterest Boards, LinkedIn Business pages, and Instagram accounts.
  • Schedule recurring content
  • Duplicate content
  • Schedule in bulk via CSV (great for evergreen content like reviews or holidays)
  • You can pull reports for Twitter and Facebook
  • You can engage those you follow on Twitter
  • Engage your audience on Facebook and LinkedIn
  • Add team members and set them up with permissions and restrictions
  • Give calendar access to clients so they can view and leave notes, but not edit, re-schedule or delete content.
  • You can download your content calendars as PDF
  • and Much Much More

Socialdraft is a great social media platform that you will definitely love to use for your social media pages. Socialdraft even have a drag and drop calendar which you will be amazed by how quick your work can be done.  Socialdraft for a risk-free trial today!

With over  1 billion monthly active users, Instagram is still one of the fastest growing social media platforms, with over than three times the monthly active users on Twitter. Instagram is powerful since it does not restrict brands and businesses from directly engaging their target audience. Today, we will discuss updated Instagram statistics and then we will give you actionable tips on how to increase Instagram engagement so you can see an actual ROI from your time invested on the network.

How To Increase Instagram Engagement

Cross-Post Instagram Images

What Network gets more engagement

Publish to Instagram and then cross-post those images to your other social media accounts – especially your Facebook business page. Facebook will absolutely give this type of post more organic reach.

There’s a science to getting the most Instagram engagement. Here are some tips on what to post to get the most engagement.

Post Videos

Increase Instagram Engagement By Posting Videos

Post video, Videos get 38% more engagement than regular photo posts. When you combine that fact with knowing that photos make up 91.07% of all Instagram posts, you know that you need to start posting videos asap.

Use Hashtags

Some say 9 - 11 hashtags is best for Instagram

Hashtags are SEO for Instagram. They are a big factor to images being discovered.  In a previous SocialDraft post, we mentioned that Hashtags are one of the keys to success on Instagram. Make sure to use relevant, popular ones for your image content. By using hashtags on Instagram you can tap into existing audiences where people are actively looking for photos on specific subjects. There has been some research that says that 9-11 hashtags is the optimal range of hashtags you could use, but we say use the max allowed. It makes sense when you are thinking in terms of search optimization.

Use Location Hashtags

Reach people who convert with location hashtags

Include at least 1 or 2 hashtags that relate to your location if you are a local business or service. This will give you a better chance of being discovered by locals and tourists who are perusing the network to find out what is going on in your city.

Post Consistently

Posting daily affects the Instagram algorithm positively

If you don’t post consistently, you will have very little chances of being discovered. Basically, if you don’t post, you aren’t giving people on Instagram a way to engage you. If people don’t engage you, then you drop out of their feed. So…stay active. Post daily and if you can’t post daily, post every other day. Heck, the 55 most popular brands on Instagram normally post an average of 1.5 times per day.

Post Relevant & Timely Content

If you create content that is relevant to the season, holiday, or event you are posting about, your audience will be more likely to engage it.

Run Contests and Giveaways

How to Increase Instagram engagement with giveaways

These still work and are a fantastic way to grow your audience on Instagram AND to get more engagement on your posts.

Promote Your Instagram Account

You’re not on social media to be shy. Promote your Instagram account on other social media sites, your website, and your printed materials.

Measure Instagram Engagement

If you want to track your Instagram ROI — and you should — these are the measures you can build into your key performance indicators (KPIs).

Likes and Comments

The two engagement measured within Instagram are likes (99 percent of engagement) and comments (1 percent of engagement).

Hashtags

Using defined hashtags, and encouraging followers to use them, lets you track posts and shares via search engines or hashtag-tracking apps.

Unique URLs and Phone Numbers

Including custom landing page URLs or phone numbers in images or post text lets you track call-to-action conversation rates for particular images or campaigns.

Tracking Apps

There are several apps out there for tracking Instagram, usually in conjunction with your other social media.

Instagram Content Tips

  • Use faces, images with Faces get 38% more engagement and 32% more comments
  • Give away product. Images of real people using product get 30% more engagement.
  • Choose blue instead of red. Blue gets 24% more engagement.
  • Keep things bright. Lighter images get 24% more likes.
  • Post on Sundays and skip Wednesdays. Those are the two days with the most (and least) engagement.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts (including Instagram, Facebook, LinkedIn, Twitter and Pinterest).
Have multiple people create and post content while you’re in full control
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales, but some holidays need to be treated with respect and care.

Just as you need to be careful with Social Media on Memorial Day, you need to think about the tone of voice you use on Martin Luther King Day.

Because these aren’t your regular celebratory holidays, but historic and political moments they can be polarizing. As much as you may think you will benefit from marketing on a day like MLK day, you run the risk of offending your audience and causing massive damage to your brand.

Today, we’ll discuss MLK Day hashtags and the best way to use them on Instagram.

Before we get to the discussion, take a few seconds to click copy on the list of hashtags below so you can use them on Instagram throughout the years to come.

MLK Day Hashtags

#MLK #MLKday #MartinLutherKingDay #MartinLutherKing #MartinLutherKingJR #civilrights #standingrock #CivilRightsMovement #FightThePower #MLKjr #Activist #BlackLivesMatter #CivilRightsActivist #Selma #BlackHistory #BlackPride #BlackCulture #EqualRights #CivilDisobedience #MontgomeryBusBoycott #AmericanHistory #USHistory #SCLC #IHaveADream #NobelPeacePrize

MLK Day Hashtag Best Practices

Let’s get down to business. The day that we remember one of the most revered civil rights leader is not the day you want to push sales. Just don’t.

You want to tie your message into one of inclusion, peace and unity, not of opportunism. Here are a few examples of MLK Day Instagram posts that we particularly liked.

MLK Day Instagram Post Examples

Keep things simple on Martin Luther King Day

The Ellen Show:

This is a perfect post to remember and honor MLK. This message works for Ellen’s brand because it reminds her audience that it is a day to be of service, to do good for the world. It also resonates since Ellen is always speaking of equality for all on her show.

Educational posts can be very good for a brand on MLK day

MOMA: 

The Museum of Modern Art crafted a post that is perfect for the audience. This historic photo shows King after winning the Nobel Peace Prize. It is a lovely way to remember him and his work, and highlights the arts at the same time.

Diversity posts work quite well on Martin Luther King Day

CRAYOLA: 

This was not an Instagram post, it was a tweet, but it worked perfectly with the Crayola brand. It is short, sweet, and fits the spirit of their brand.

If you’re not 100% absolutely sure that your brand or business can push out a respectful MLK post on Instagram, skip the holiday. You’re better off staying quiet for a day than offending your audience, causing a stink and damaging your reputation and ROI.

How to Manage & Grow Your Instagram Account

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You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

  • Schedule Instagram Posts
  • Have multiple people work on various accounts
  • Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool.

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages, and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, open up a chat and ask. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

If you have ever lived in the US, you know that everyone eagerly awaits the mos famous weather man on February 2nd. His name is Punxsutawney Phil (there’s also Staten Island Chuck and Malverne Mel) and each year, this woodchuck sneaks out of his resting place. If he sees his shadow, it is said that winter will last 6 more weeks. If he does not, then Spring and warmer weather is predicted to come early. If you aren’t familiar with the holiday, I suggest you add the Bill Murray film to your Netflix queue. This alone can give you some incredible ideas for marketing during the holiday…but before you do, take a few seconds to click the copy button below the Groundhog Day Hashtags below. These are here to get you started on your Instagram marketing strategy for this so very strange holiday.

Groundhog Day Hashtags for Instagram

#GroundhogDay #GroundhogsDay #BillMurray #Winter#Spring #Weather #DejaVu #Punxsutawney #PunxsutawneyPhil #PunxsutawneyPA #PunxsutawneyPennsylvania #Pennsylvania #GobblersKnob #StatenIslandChuck #MalverneMel #VernalEquinox #Shadow #noshadow

I’m not a fan of winter, so I’m not a fan of this holiday, but if you play it smart you can get a lot out of your Instagram posts.  Let’s give you a brief look into the film – that may inspire a little inspiration in you.

Groundhog Day The Movie

Meteorologist Phil Connors (Bill Murray) goes to cover Groundhog Day. He gets stuck in a loop end ends up waking up to Groundhog Day – every day. Everyone repeats the same activities, but Connors is able to do whatever he wants. SPOILERS: He hates it at first, but then begins to use this time to learn tons of cool things and win the heart of Rita Hanson (played by Andie MacDowell).

Groundhog Day Hashtags & Ideas on How to Use Them

Posts About Shadows

A good idea post for groundhog day is to create posts that mimic seeing the shadow

This very simple post got more than 8,000 likes and plenty of comments. You can take inspiration from Fossil and craft a post around shadows. This would work well for almost any tangible good, but also for hairdressers, lawyers, and more. The post highlights the product but cleverly ties into the holiday. This is a win!

Bring on The Cuteness

A simple post to share your excitement about Groundhog Day can be quite effective on Instagram

This post works because it is simply about the holiday. Target is selling nothing but giving their audience a super cute (and very impactful) image to engage with.

Promote Your Stuff

Promote your Groundhog day items on Instagram

This was a no brainer for Benjamin Moore Paints. They offer a paint color called Groundhog Day. Maybe you’re not this lucky, but there are possibilities…If you sell anything that can be related to the holiday, this is your chance? Got a clock like the one on the movie cover? Maybe you sell top hats? How about Bill Murray Tee-Shirts. Take a look through your inventory and see what you can push.

PRO TIP: “If you are a local business, make sure you incorporate geo-targeted hashtags into your Groundhog Day Instagram post so that you can be found by your local audience”

 Promote Your Weather Related Products

Groundhog day is a good opportunity to create weather related Instagram posts

This is a smart post and one that personalities and shops can easily be inspired by. Imagine you’re a bathing suit shop (great opportunity to push your bikinis)…or a travel agency (sell your tropical locations if he predicts more cold – and even if he doesn’t you can promote an escape until the good weather arrives…or even a restaurant (promote your warmest comfort dish if Phil predicts cold, or something super refreshing if he goes with warm weather). In this case, supplement your hashtags with industry related tags. In this case, I may have included #bikini #swimsuit and other related hashtags.

Play on the Weather

Groundhog Day offers many opportunities for travel and lifestyle brands on Instagram

We touched on this a bit, but Groundhog Day is a perfect opportunity to promote travel and activities. Whether you push Spring or Winter is up to Phil. Check out this great post from Fort Worth Texas. They’re using it to build excitement around the Spring and sports activities for the season. Take note that they also included geo-targeted hashtags here such as #seefortworth and #fortworth.

Tips to get the most out of your Groundhog Day Hashtags for Instagram

Post Daily (or as consistently as possible)

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Now that you have your Groundhog Day Hashtags, you need to start thinking strategy. You can’t expect to post only during holidays such as Groundhog Day and for that to have an effect on your business. With Instagram, it’s a consistent schedule, engagement, and love that will get you where you need to be.  You can use a social media tool such as Socialdraft to schedule your Instagram posts for multiple accounts. Socialdraft also has the capability to let you assign different people to schedule these Instagram posts and to publish them when the time comes.

There is even an Instagram hashtag search. It brings up the latest pieces of content for that hashtag. From there you can schedule reposts to all your connected social networks (not just Instagram, and you can engage your community.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

St. Patrick’s day may have started off as a celebration of one of the most favored Saint, but now it has become a huge marketing opportunity for all types of businesses including bars, restaurants, breweries, and – of course – any retailer that sells green apparel. Today we’ll discuss how to market your Instagram posts so they get the most organic views from the right audience, but before we get to that, take a few seconds to copy the St. Patrick’s Day Hashtags below and to save them into your smart phone so you can use them before, during, and after the holiday.

St. Patrick’s Day Hashtags for Instagram

#stpatrick #shamrock #kissme #charms #luckycharms #stpatricksday #drink #parade #green #irish #ireland #paddy #paddysday #flag #party #luckoftheirish #potofgold #shamrock #kissme #kissmeimirish #spring #clover #greenday #gotgreen #stpattysday #beer #guinness #shenanigans #boozy

How to Use Your St. Patrick’s Day Hashtags for Instagram

Everyone’s Irish on St. Patrick’s day (March 17). You’ll see crowds of revelers dressed in green, sporting beads, and hats ready to celebrate this holiday not just in Ireland, but all over the world: Britain, United States, Canada, New Zealand, Argentina, and Australia. This is why it is important that you mix the St. Patrick’s day hashtags we gave you above with all other types of tags. The ones above are general to the holiday. These will help you get seen by tons of people and give you a chance to get into “Top Posts”. But, your business has needs and special goals. This means that the tags above are just a starting point. You need to mix those with other types of hashtags in order to actually see an ROI out of your Instagram efforts. Starting today, I want you to think of Instagram as a mini search engine and hashtags as your keywords to get found.

PRO TIP “Ignore anyone who tells you using too many  hashtags is bad. Use all 30 hashtags that are allowed by Instagram so that you have more chances to be found”

Tips to get the most out of your St. Patrick’s Day Hashtags for Instagram

Before you go ahead and learn about the different hashtag combinations you need to use, we need to touch base on one thing. You can’t expect to post to Instagram only the day before St. Patrick’s day and for your business to be filled with people. Instagram requires commitment. If you expect to get a return on investment on your Instagram posts,  you MUST schedule daily Instagram posts consistently, and engage and grow your audience. The Socialdraft social media calendar tool is the perfect thing to help you with this. With Socialdraft you can

  • schedule Instagram posts to multiple accounts
  • search for content by hashtag
  • schedule reposts of those images to Instagram and all your other social networks
  • AND manage your other social media accounts: Facebook pages, Pinterest boards, LinkedIn business pages, and Twitter accounts

First, you need to Post Daily

You’re busy, but you won’t be for long if your competition steals your clients. Posting to Instagram takes just a few seconds, and if you schedule your posts ahead on our social media calendar tool, you’ll never forget to post.

Engage your audience

After you publish, make a little time to engage your audience. Use the Socialdraft hashtag search tool to check out posts from people in your city, neighborhood, and state; as well as people who are engaging your competitors. Like their posts, follow them and comment on their posts. This is the best way you can earn their attention in order to convert them.

PRO TIP “Socialdraft offer s a risk free trial .

Use a Mix General Industry & St. Patrick’s Day Hashtags

Combine industry and holiday hashtags for St. Patrick's Day

When you post to Instagram you want to ascertain that you are seen by the right people, this means you need to use industry-specific hashtags. Take this example from the Black Thorn Pub. First, they are posting a post to get people prepped way ahead of time. This is incredibly smart. Then, they include industry hashtags to reach people who may actually be interested in going to the event #djtoro #gabrielwizard #pub #nightclub #nightlife #party #fun #goodtimes #dj #djlife #producer

Mix Location & St. Patrick’s Day Hashtags

If you are a local business or brand you need to incorporate location hashtags into your St. Patrick's Day posts

Local businesses and services (such as bakers, restaurants, relailers or even doctors) need to be found by local audiences. These are the people who can convert into clients. This is why you need to add location hashtags to your St. Patrick’s Day posts. Hawaii’s Best Kitchens features eateries and restaurants in Hawaii. Sure, this post is scrumptious, but their audience is located mainly in Hawaii. Notice their use of #chocoleahawaii #manoa #madeinhawaii #mint #hawaiisbestkitchens to attract their ideal set of eyes.

Associated Brand & St. Patrick’s Day Hashtags

Trend jack by using associated hashtags

A great way to grow your audience is to appeal to the audience of associated brands. Gather & Gown has a gorgeous hashtag strategy. They are using a combination of hashtags that are associated to the holiday #stpatricksday #stpattysday (for those wives who are looking for a St. Patrick’s Day wedding),  industry hashtags #bridesmaids #bridesmaid dress #wedding #jewelry #accessorize, and hashtags for an associated brand #sayyestothedress, a popular show that showcases women looking for a perfect wedding dress. That means that ladies who are surfing the hashtag have a chance to see this gorgeous dress.

Unique Branded Hashtags

Use branded hashtags to convert your audience into a marketing army

Baileys Irish Cream is synonymous with St. Patrick’s day. For this post featuring a cocktail recipe, they go beyond using just St. Patrick’s Day hashtags. Note the hashtag #betterwithbaileys. This is their custom branded hashtag. When you click over to their hashtag, you can see that other people are creating content using their product and using their custom hashtag. This serves two purposes. First, it is proof that Social Media is pushing sales; second, it is converting that person into a brand advocate.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages, and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

As you and million other brands and businesses are aware, the Super Bowl is a huge marketing opportunity. Today we’ll discuss your Super Bowl Hashtags for Instagram and how to use them, but before we do, you need to click thru and read why you need to be careful when marketing on Social Media during the Super Bowl. In short, the NFL has some pretty strict rules on how businesses and brands use the term “Super Bowl” and other associated terms that can land you in legal hot water. After you’ve read that article and worked out a legal Super Bowl Instagram strategy, go ahead and click “copy” to copy these hashtags and store them on your smartphone so you can use them as needed during the time before the big game. Then, read on for some great ideas on how to use these hashtags to market your business during the big football game that happens each year, the first Sunday in February (Feb 3).

Optimized Super Bowl Hashtags for Instagram and How to Use Them

#BigGame #SuperbOwl #TheBigGame #football #ball #pass #footballgame #footballseason #footballgames #footballplayer #stadium #field #yards #yardline #pads #touchdown #catch #quarterback #nfl #superbowl #kickoff #SuperbOwl2019 #SB53 #SBLIII #AmericanFootball #NationalFootballLeague #NFL #NationalFootballLeague #SuperbOwlSunday #BigGame

The hashtags you copied above are generalized hashtags for the game. When you post, you need to supplement these with other hashtags that will help you get visibility from the audience that is related to your brand or business. The reason for this is that hashtags are to Instagram what keywords are to Google. Hashtags will help you get found, so – for example, if you are a restaurant pushing a wing deal for the event and you skip out on geo-targeted hashtags, you may get a lot of likes, but not from people who may actually come to your restaurant.

PRO TIP “Some sites and blogs will tell you to use just  few hashtags. We disagree 100%. Instagram allows you to use 30 hashtags. USE THEM! They are what will help you get found.

Combine Industry Specific & General Hashtags

It is important to use relevant hashtags for your industry while promoting Super Bowl Instagram posts

As briefly mentioned above, the hashtags we gave you are optimized, but they are general. You want to utilize these so that your Instagram posts are tied to the Super Bowl, but you need to narrow things down.

This example from Temblor Brewing is perfect. They’re selling beer, so although they used hashtags related to the Super Bowl, they included very specific beer related hashtags to make sure the right people are led to their posts on Instagram search: #craftbeer #crowler #beer #beerme #beergeek #beernerd #beerlife #craftbeernotcrapbeer #craftbeernerd #craftbeerlife #craftbeergeek #bier #biere #cerveza #cerveja #piwo #pivo #drinkcraft #hops #instabeer #ilovebeer #untappd

A few other examples:

If you’re in the field of sports, begin with the teams that will be playing in the game. Not just their names, but the names of their cities, games, etc. For example #CarolinaPanthers #Panthers #Broncos #DenverBroncos #PanthersVsBroncos

If you’re in arts & entertainment, then you need to include the half time act and hashtags related to them. #Gaga #Beyonce #HalfTimeShow

If you sell football Jerseys, then you should use #Jerseys #FootballJersey #FootballJerseys

Geo-Targeted Hashtags

Don't forget to use local hashtags to promote your Super Bowl Specials on Instagram

This is especially important if you are a local business such as a bar or restaurant, a sports shop, or even a taxi service (huge opportunities here if you run promotions to deter drunk driving). If you were a local business in say Hoboken, NJ, you should incorporate hashtags such as #Hoboken #NJ (your city & state) as well as nicknames for the city #TheMileSquareCity, and cities nearby #JerseyCity. On top of this, make sure you geo-tag your post so you come up on location search as well.

Product Hashtags

Using product hashtags can help you reach a wider audience on Instagram

There must be other brands or businesses that are related to yours. If their brand is good, you can piggyback off their reputation (and reach their audience). Take the example above. This donut shop in Toronto used Great Lakes Beer in their donut recipe. They didn’t just tag the picture with the associated brand (#greatlakesbrewery #greatlakesbrewing), they @tagged the brand. This meant that if they had not already made the brewery aware of the post, they would get a notification. If they have a smart community manager, the brewery would like and comment on the post (creating engagement and helping the Donut shop come up higher on search), and if the brewery was really smart, they would repost you giving The Rolling Pin even more exposure.

Tips to get the most out of your Super Bowl Hashtags for Instagram

[fve]https://www.youtube.com/watch?v=wBfLmyWjkSU[/fve]

You’re prepared now. We’ve given you a list of optimized Super Bowl hashtags, we’ve explained how you need to use them and what other hashtags to combine them with (and you’ve discussed what you can and cannot do with your legal team)…but it takes more than just the right hashtags to achieve an Instagram touchdown.

If you’re posting your Super Bowl post, but you haven’t been consistently posting, you won’t have an audience to attract, this means that you’ll just be hoping that the Instagram hashtags do all the work for you. This is not a smart strategy. Here are a few things you need to do daily (and Socialdraft can help you with this – just click play on the video above).

Post Daily

If you can’t post daily, try to post at least 3-4 times per week. Multiple studies have shown that if you aren’t consistent on Instagram your audience will forget about you. On top of that, Instagram has implemented a Facebook-like algorithm. If you’re not active and you’re not getting engagement, your chances of coming up higher on the feed drop. Use an Instagram scheduling tool like the  Socialdraft social media calendar tool to schedule your posts so you don’t miss a beat.

Engage your targeted audience

On a daily basis, spend a minimum of 15 minutes engaging people. Start by liking and commenting on posts of those who liked your content, then click through to your industry hashtags and engage the people creating content around your industry. Lastly, follow people who create content about your hashtags. They will most likely follow you back, giving you a chance to engage and convert them.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages, and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Valentine’s Day is a big day for business. As a matter of fact, the average annual consumer spending on this day of love is 19.7 billion dollars on average. This means that 54.8% of consumers will spend an average of $146 on just flowers, candy, and apparel. Needless to say you NEED to market yourself during the holiday. The question is, how do you make yourself stand out. If you are on Instagram, this means a consistent strategy (you can’t expect to push out one picture on Valentine’s Day and have hoards of people come to your store), beautiful images, an impactful write up, but perhaps the most important thing to your entire strategy is having the right Valentine’s Day Hashtags for Instagram so that your posts are seen. Today, we’ll be showing you examples of how you can maximize exposure for your Instagram posts, but before you get started, take a few seconds to copy these hashtags and store them on your phone so you can use them on all your Valentine’s Day posts.

Valentine’s Day Hashtags for Instagram

#valentinesday #valentines #valentinesdaygift #BeMyValentine #happyvalentinesday #valentinesdaytreats #valentinesdaydate #valentinesdaydinner #chocolate #flowers #love #hearts #feb14th #antivalentines #4ever #theone #smoochies #datenight #Crazy4You #SoulMates #XOXO #BeMine #GotABabysitter #valentinesgift #valentine #valentinecollection #valentinesclothing #girlfriend #boyfriend #floral #rosebouquet #ValentinesDay2019

How to Use Your Valentine’s Day Hashtags for Instagram

The hashtags that we prepared for you above are general to the Valentine’s Day holiday. Thing is, your brand or business is unique. So, when you do post to Instagram, you need to combine these general Valentine’s Day Hashtags with other hashtags that are related to your business and will help you reach the right audience so they can convert. I want you to think of Instagram as a mini search engine just like Google. You post on Instagram so you can be found by your audience in order to convert them. Hashtags are to Instagram what keywords are to Google. Hashtags are your Instagram SEO.

PRO TIP “Like, comment, and follow those who are creating content around your brand or business to get more followers and potential customers.

Use a Mix Industry Specific & General Hashtags

How to use Specific industry hashtags to get more views on your Instagram posts for Valentine's Day

As briefly mentioned above, the hashtags we gave you are optimized, but they are general. You want to utilize these so that your Instagram posts are tied to the Super Bowl, but you need to narrow things down. Irene Chan, a designer and Illustrator designed a gorgeous Valentine’s Day card that will be sold at Trader Joe’s. Notice that while she used Valentine’s Day hashtags such as #lovequotes #love and #ValentinesDay, she also incorporated those that are specific to her brand and industry like #valentinescard #illustration and #handlettering. Something tells me she will get many more likes on this post and sell plenty of these beautiful cards.

Geo-Targeted Hashtags

If you are a local business or brand, use geo-targeted hashtags on your Valentine's Day Instagram posts

If you are a local business or brand, you should always be using geo-targeted location hashtags on your Instagram posts. This is especially so on Valentine’s Day. Why? Because if you only use generic Valentine’s Day hashtags like #ValentinesDay you can’t ascertain that you’re being found by your local audience. Istoria, a flower and gift service in New Zealand, understands this and frequently uses location tags. Take the post above, they combined generic holiday tags such as #valentines & #valentinesdaygift with industry specific hashtags (as seen in tip #1) #floral #macarons #delivery AND they utilized location tags to reach a local audience #auckland #newzealand #istorianz. This is as close to perfect as you can get when it comes to Instagram marketing for the Valentine holiday.

Associated Product & Brand Hashtags

Use other brand's hashtags to associate yourself with them

We could have used a more obvious example here, like a retailer using the hashtags for a perfume brand on their Valentine’s day post, but this was too smart not to share. The Pig & The Lady is a family run restaurant in Hawaii. In promoting their Valentine’s Day offerings,  they did two things we love: use a unique branded hashtag and they “piggy backed” off other trusted brands. Let’s break it down a bit:

Associated Brand Hashtags: 

This very smart marketing team goes beyond this to include hashtags for brands that are trusted by their clients. What do we mean? Take a look. The restaurant uses #tripadvisor #bonappetit #foodandwine #eater #chefsfeed #hawaiisbestkitchens and #yelphawaii. By using these they are telling their audience that they aren’t afraid of review sites, they are sending a gentle reminder to their customers to leave a review, AND they come up on search when people search #yelphawaii. This is smart marketing AND smart SEO.

Unique Branded Hashtags: 

A custom brand hashtag can help you turn customers into advertisements

When you look at this post, you will notice the hashtag #pigandthelady. This hashtag is unique to the business and helps them to brand themselves. The restaurant has only created 1,500 pieces of content, but the hashtag has been used over 5,000 times. This means that their clientele is invested in their brand and that the restaurant has trained their loyal customers to share pictures of their meals using their hashtags. In other words, their customers are their marketing team. How awesome is that!

Tips to get the most out of your Valentine’s Day Hashtags for Instagram

[fve]https://www.youtube.com/watch?v=wBfLmyWjkSU[/fve]

You’re ready for Valentine’s Day. You have your optimized Valentine’s Day hashtags for Instagram. You know how to use them and how to integrate them into your posts. But it as mentioned in the beginning of the post, you can’t expect to only post on major holidays and get a return on investment. Instagram takes commitment. Socialdraft can help you with this – just click play on the video above to see what you can do on our dash to help you save time on Instagram while growing a targeted audience that converts. What do you need to do:

Post Daily: I know you’re busy, maybe you can’t post daily, if you can’t then try to post 3-4 times weekly. Almost every studiy out there shows that if you aren’t posting on a consistent basis on Instagram your audience will unfollow you. Instagram also has implemented a Facebook-like algorithm. This means that if you’re not on the platform consistently, and you’re not getting engagement on your posts, your chances of coming up higher on the feed drop. Use an Instagram scheduler like the  Socialdraft social media calendar tool to schedule your posts so you don’t miss out on the great opportunities from Instagram.

Engage your targeted audience

On a daily basis, spend at least 10 minutes to an hour engaging people. Like and comment on posts of those who liked your content, those who created content similar to yours, and engage the people creating content around your industry. Then spend some time engaging those who engaged your competitors.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Nestled between ThanksgivingBlack Friday, and Christmas is Hanukkah. While it’s not as commercialized as the rest of the winter holidays, you should be creating engaging Instagram posts for the holiday in order to capture the Jewish audience.  You will probably create special discounts, promotions, and sales; but how do you get targeted eyes on those Instagram posts so that the people who see them convert? Start off with gorgeous images, a short and effective write up that includes a call to action, and then use the perfect mix of optimized Hanukkah Hashtags for Instagram so you can get the perfect eyes on your posts. Before we begin to discuss the way to use these hashtags so you can get the  most ROI from your Hanukkah posts, click the copy button below the Hanukkah hashtags on your iPhone, Android, iPad or PC and save them to your keyboard so you can use them whenever you post to Instagram.

#hanukah #holidays #chamaviva #festadasluzes #menorah #hanukkahbush #socialdraft #noitedemilagres #chanuka #chanukah #holiday #jews #jewish #hasidic #judaica #kippah #yarmulka #kiddushhashem #Kosher #FestivalOfLights #FeastOfDedication

How to Use Hanukkah Hashtags

First, you need to stop thinking of Instagram as a social network. I am not telling you to stop engaging your audience, just that for this part of your Instagram strategy, you need to begin thinking of Instagram as a mini search engine…a mini Google of sorts. Instagram uses hashtags as their SEO tools, each hashtag you use increases your chances of being found. When someone searches a hashtag like #Hanukkah, they’re just looking for general information. But, say you sell menorahs, then you should be using the hashtag #menorah so that people can find you. If your images aren’t properly hashtagged, you’re not going to be found by the right people.

PRO TIP “Don’t listen to sites that say to use a few or even zero hashtags. This only works if you are already a brand. If you are looking to get more views on your post, take advantage of all 30 hashtags Instagram allows you to use”.

Use a Mix of Industry Specific & General Hanukkah Hashtags

How to use Hanukkah hashtags to get more organic traffic on Instagram

 

This goes along with what we said above. The hashtags we gave you are general Hanukkah hashtags. You need these to categorize your posts, but if you have a specific product or service to sell, or if you are trying to send traffic to a particular type of website – you need to research your hashtags so you can get the perfect audience. Say you’re selling chocolate Dreidels as in the sponsored post above. They combine general hashtags (#Hanukkah) with industry specific hashtags such as #chocolate and #eatingnyc.

Geo-targeted Hanukkah Hashtags

Use location Hashtags to get targeted eyes from your Hanukkah audience

If you are a local service or business, you can’t neglect location hashtags. If you are a restaurant in Chicago, it does you no good if you put out a gorgeous post and you get 500 likes from other states. The Chicago Diner was very smart in this post. They used Jewish & Hanukkah specific hashtags (#Hanukkah, #Seitan, #Tempeh) and complimented these with Geo-targeted hashtags (#Chicago #ChicagoDiner). I would have gone a step further to include the neighborhood and some of its nicknames as well (#WindyCity #Chi-Town #SecondCity #CityofBigShoulders).

Trending Hashtags

If something is trending on Facebook or Twitter, most likely it will also trend on Instagram. Keep a look out for trending topics and think of how you can use them in your posts. Then use hashtags related to that topic in order to help you come up on Instagram search.

Branded Hashtags

Create a custom hashtag to strengthen brand recognition on Instagram

Instagram is a great branding opportunity. You should spend some time to come up with a custom hashtag for your brand. An easy one would be the name of your business, but this is not your only option. It could be your slogan, your top product…just make sure that you check Instagram to see if it is being used and, if so, that your chosen branded hashtag does not have a negative connotation. Note how Crazy Jewish Mom uses her name as a hashtag #CrazyJewishMom. While she has created only around 2,000 posts, there are over 6,000 posts using her hashtag. These are reposts and posts by fans mentioning her brand. When you do use a custom hashtag, it is a good idea to include it in your profile and to instruct your audience on how to use it. Product Hashtags

The brands that are associated with your brand or business probably have already been working on their audience. It makes sense to use their hashtags when speaking about them. It will draw their audience to you. If you do create a post that features an associated brand or business, don’t stop at just using their hashtag, make sure that you at tag them (@brand). When you do this, the account will get  notification which increases your chances that they will like and comment on the post. Lightner liquor did things right by tagging Shmaltz Brewing (although the brewery is missing a huge opportunity to capture the liquor store’s audience by not commenting on that post).

Tips to get the most out of your Hanukkah Hashtags for Instagram

Post Daily

[fve]https://www.youtube.com/watch?v=wBfLmyWjkSU[/fve]

It is known that if you don’t post consistently not only will your engagement drop, your follow count will suffer. Use a dashboard like Socialdraft to schedule your Instagram posts for multiple accounts. With Socialdraft, you can also assign different people to schedule these posts and to publish them when the time comes.

There is even an Instagram search that will allow you to identify people creating content on Instagram about your brand, industry (or even your competitors) so that you can engage them and follow them. This is a HUGE help when growing a targeted audience.

If you are interested in Socialdraft, take us for a spin we offer a risk free trial.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

This article was originally posted on OhSnp.com

 

 

 

 

 

 

Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly Instagram) to build excitement and get people to buy your products. But, before we get to that, take a few seconds to copy and save the following Black Friday hashtags. They are optimized to get you the most eyeballs on your Instagram posts.

Black Friday Hashtags 

#Blackfriday #Blackfriday2014 #Blackfridaysale #Blackfridayshopping #Blackfridaydeals #Socialdraft #Blackfridaybonus #ShoppingDay #Shoppingtime #Deals #Sale #Bigsale #Fashion #Shopping #ShopTilYouDrop

Let’s discuss how to use your hashtags, then we can get into some really cool ideas for you to use along with your Black Friday hashtags on your Instagram posts.

Promotional Hashtags

Sure, you’re going to use more general hashtags like the ones listed above (#BlackFriday), but you want to be a sniper. Why? Because you want to aim to get the attention of the people who are really going to come into your shop or log onto your website to buy your stuff. Also, Black Friday is a great time to brand yourself. You may not be Kohls, but you can learn from their social strategy after the holiday. About 8 months ago (Dec & Jan), Kohls announced a sweepstakes that became a complete social media success. They announced that people who retweeted their favorite Kohl’s ite, using the hashtags #KohlsSweepstakes or #BlackFriday could win small prizes such as tickets to the Star Wars movie, but that there would be a grand prize, a chance to win all the 30 featured gifts from their Black Friday Guide. This promotion earned them over 112,000 tweets just in the first three days. Maybe your shop can’t give away items, but you could ask customers to share their favorite item from your shop (using your branded hashtag #StoreNameSweepstakes) to either Twitter or Instagram for a discount. This helps you in two ways. First, these people will be a marketing army sharing your merchandise to their local circle. Second, they will be getting a discount, so that’s pretty much a guaranteed sale. Branded Hashtags

Maybe you’re not running a promotion like the one above, and you just need to spread the word that you have the hottest item in stock. Make sure to use that branded hashtag so that you come up on the feed when people search. Otherwise, you’re not giving yourself a chance. Competitor Hashtags This one is a bit sneaky, but…all is fair in love & business. Your customers may be shopping your competition. This means they may also be searching for your competition on Instagram and Twitter. Go ahead and drop their hashtag on your image. For example, Hollister was the number one brand on Instagram last year during Black Friday. If you sell a similar product, drop the #Hollister hashtag on your images to drive more eyes towards your products. BLACK FRIDAY INSTAGRAM POST IDEAS Update Consumers & Get Them Excited

This is a basic for social media, but something worth a reminder. Make sure you use your social networks to let potential buyers know about deals, hours, etc. Go a step further. Tease your followers a bit. Macy’s did this in 2014. They started revealing one of their best deals on a daily basis on Instagram. Great way to get your customers to come back to your account, engage them, and re-market them. In this case, Macy’s kept things simple with one single hashtag, #BlackFriday.

Create a Deal Flipbook

Use an app like PicFlow, Flipagram, or Slidemaker to create a video flipboook of the items that are on deal, something like a 10 for $10 with the discount code at the end so that you can get your customers excited about those #blackfriday deals.

Offer Instagram Exclusive Deals

Tell your customers to follow you on Instagram and DM you for special deals and coupons for the Black Friday holiday.

Create an @tag Referral Program

Ask followers to tag a friend to get a DM with a special discount code. This will make it so their friends come in and tag their friends allowing you to capture more leads.

Run a Hashtag Giveaway

Ask your community to post a photo the week before Black Friday and to add your custom Black Friday Hashtag to it. Then you can pick one or multiple winners from the submissions. Make the prize something exciting and worthwhile so you get good participation. Each picture is a proof of purchase & a free piece of advertising.

THINGS TO DO ON INSTAGRAM BEFORE, DURING & AFTER BLACK FRIDAY

[fve]https://www.youtube.com/watch?v=wBfLmyWjkSU[/fve]

Now that you have your Black Friday Hashtags, you need to take care of a few more things. Instagram recently implemented an algorithm that penalizes accounts that aren’t consistent and don’t get too much engagement. Socialdraft is an Instagram tool you can use to help you with getting an ROI from your Instagram account.

Engage Your Customers

This may sound counter intuitive, but some brands and businesses will be able to pull this off. There tends to be some fatigue around Black Friday. People do get tired of all commercialized nature of the Black Friday holiday. Businesses who take the time to listen to their community and engage them in real-time chat have a lot to gain in the long run. This is something you should do on a regular basis. Just search a hashtag that is related to your business and like the posts & follow the content creator. This acts as a reverse link. They’ll want to check out who you are and follow you.

Monitor Your Brand

You need to listen. It is probably the most important skill of Social Media. So take a few minutes per day to check out what is being said about your business on Social Media. These opportunities could not come around again, so you want to be especially vigilant around the holiday. You can use a tool like Socialdraft to stay abreast of your business mentions.

If someone mentions you or the products you are selling, make sure to take time to like, comment, and engage. You show that your brand is human and that it cares.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

 

Friday the 13th has been an infamous day for quite a long time. Its movie namesake is a horror classic that has plagued our nightmares since the 70’s. If you’re marketing your brand or business around either the date or the film, you’ve got your work cut out for you. There are over 1,902,604 posts tagged #fridaythe13th on Instagram alone. We’ve put together this list of the best Friday the 13th hashtags for Instagram & Twitter. They will help you to get more organic reach from a targeted audience that converts. Copy and save them so you can paste them into your Instagram posts. Then, read below to learn how to combine these It hashtags on Instagram to maximize your marketing efforts.

Friday the 13th Hashtags

#Fridaythe13th #JasonVoorhees #Halloween #Fridaythe13thTheSeries #JasonLives #LaureStrode #Socialdraft #JamieLeeCurtis #BadLuck #campcrystallake #barn #shelly #80s #horror #terror #scary #spooky #creepy #hockeymask #maskmaking 

How to use Friday the 13th Hashtags Hashtags

First, here are the next few occurrences for Friday the 13th:

2018: Friday, 13 April 2018 & Friday, 13 July 2018

2019: Friday, 13 September 2019 & Friday, 13 December 2019

2020: Friday, 13 March 2020 & Friday, 13 November 2020

2021: Friday, 13 August 2021

2022: Friday, 13 May 2022

2023: Friday, 13 January 2023 & Friday, 13 October 2023

2024: Friday, 13 September 2024Friday, 13 December 2024

2025: Friday, 13 June 2025

Combine your brand's hashtag with Friday the 13th Hashtags

Start with your Brand’s Hashtags

Because Instagram is a user-generated content social network, it is ripe to help you convert your audience and employees into free marketers for your brand or business. Start by creating a branded hashtag. It should be short, simple, and as close to your brand’s name as possible. Then, include it in your profile write-up with a call-to-action to train your customers and audience to use the tag. Artist Ryan Brasier is not yet taking advantage of all these opportunities, but he is on the right path. His hashtag #CursedCampStudios is being used by his customers – which means he has successfully converted them to become brand advocates. Great stuff!

Friday the 13th hashtags for Instagram

Include Industry Hashtags

If you want conversions, then using only using it hashtags won’t get you where you need. You need to combine them with hashtags for your industry so that you increase your chances of being discovered by those who are looking particularly for what you have to offer. Waxworks Records‘ community manager knows that just using Friday the 13th Hashtags alone is not going to cut it. By using industry hashtags such ad #vinyl, they are attracting an audience that is vested and likely to convert.

Get more conversions on Friday the 13th with location hashtags

Don’t Forget Location Hashtags

This is a MUST if you are a local service (like a Jason Voorhees impersonator), business (like a restaurant offering a Friday the 13th deal) or an Instagram influencer like the so ridiculously adorable Horror Stevie. Make sure to include hashtags for your neighborhood, city, state or country so you have a chance to reach both tourists and locals looking for your business or services.

How to Manage Your Instagram Accounts

Now that you have all those scarily good Friday the 13th Hashtags hashtags to use on your account, and you know how to use them to get the most reach and engagement, you need a great Instagram management tool. Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media.

With Socialdraft you can:

  • Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
  • Easily re-schedule with a drag & drop action
  • Schedule GIFs to Facebook and Twitter
  • Download content calendars as PDF
  • Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
  • Engage on Twitter, Facebook, and Linkedin
  • Download Facebook and Twitter reports
  • and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

Makeup and beauty make sense on Instagram, it is, after all a social network focused on the visual. This is both a blessing and a curse. While it is the perfect social network for make up artists, shops, and vloggers to promote themselves, there are tons of people on there who are competing against you and working to steal your audience. You don’t have to fret. Today, we’ll discuss the top Instagram Makeup and Beauty Hashtags to use and how to incorporate them into your Instagram strategy so you don’t just gain followers, but make money. Before you read on, take a few seconds to copy the Makeup and Beauty Hashtags below (just click the “copy” button) and then save them into your phone. These will be the building blocks of your Instagram strategy.

#Makeupartist #Makeupaddict #Makeupjunkie #Makeuplover #Makeupforever #Makeupbyme #Makeupmafia Makeupmurah #Makeupoftheday #Makeuplook #Mascara #Makeupgeek #Makeuplovers #Instamakeup #Instamakeupartist #Makeupporn #Makeupobsessed #Beauty #Eyeliner #Makeupfanatic1 #Eyeshadow #Lipgloss #Makeuptalk #Makeuptutorial #Makeuplove

How to Use Makeup and Beauty Hashtags for Instagram

Think of Instagram as a miniature Google that is growing by the millisecond. Just like Google uses keywords for SEO, Instagram has its own version: hashtags. When you use hashtags, you need to think like an SEO. Is this hashtag going to get me found, and who is it going to get me found by. If the hashtag is not relevant (#followforfollow) or not targeted, the answer is no. Think about it, when someone hops on Instagram and searches #lipstick, they are probably looking for new ideas for a purchase.

RELATED ARTICLE: Lipstick Hashtags

That’s a pretty good person to attract. If you sell or promote lipstick and you are not using that hashtag, you won’t be found. The only people who can get away with not using hashtags, or only using one or two hashtags are celebs like the Kardashians. This is not the time to worry about looking cool. Know what’s cool…making money…and you know how you’re going to make money, by being found. So use all 30 hashtags that Instagram allows you to use. Now that you have the basics on how to use makeup and beauty hashtags, let’s get down to business.

Industry Specific Versus General Makeup and Beauty Hashtags

The hashtags you copied above aren’t going to get you where you need to go. Why? These are general hashtags. They are used quite often. This means that you won’t stay on top of the feed because of the number of posts that utilize these hashtags. That being said, you want to give yourself a chance to reach the millions of people who are searching this type of content on Instagram, so you still want to use them. What you need to do is mix these with more focused hashtags. So, while you will want to keep #lipstick (13 million posts as of today) as part of your hashtag kit, you will also want to add more specific hashtags to draw an audience that is interested in exactly what you are offering. Think #MatteLipstick. This hashtag currently has 463K posts attached to it. This is a perfect hashtag for you. It has enough visibility to get you a decent number of eyes, but it is not too large that you get lost. It also gets you a more targeted audience. These people aren’t just looking for lipstick, they are looking for matte lipstick. You’ve just upped your chances of engagement and of making a sale. If you keep your targeted hashtags between 100k-600k you will be giving yourself the best chance at being seen by the right people.

Geo-Targeted Hashtags

These are extremely important if you are a makeup artist, salon, or local shop. While it is nice to get likes, you want to get likes that convert. That means you need likes from people who can either hire you or drop by your place of business. Say you’re a makeup artist in New York City. You want to attract people in New York. You will want to use geo-targeted hashtags to give yourself a chance of being found when people search by location tags. You would want to use hashtags like #NYCmakeupArtist #NY #NYC #Manhattan #NewYork #NewYorkCity #BigApple #EastSide #MurrayHill #MidtownEast. Notice we’ve covered general location, location nicknames, and neighborhoods. These will change according to your location, of course. Love that K used location and actually tagged the location on the post. That is smart Instagramming.  Trending Hashtags

 

? #Regram from @bopmappy interviewing @ArianaGrande in Tokyo, Japan! #VIVAGLAM #MACAidsFund #MACCosmetics A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Say #AriannaGrande is trending. This is when you want to create content utilizing her shades of Viva Glam. Make sure that you tag it #AriannaGrande #VivaGlam #MACcosmetics so that you can take advantage of this trending item. You can do the same with events such as the Oscars, Mother’s Day and lots more.

Branded Makeup and Beauty Hashtags

Instagram is the place to brand yourself. You need to come up with a branded hashtag and then educate your clients and audience to use that hashtag to help you grow your brand. Take Pat McGrath who uses the tag #makeupbypatmcgrath. Pat has created 1,900 pieces of content, yet the hashtag has been used 6,000 times. That means that around 4,000 people have become Pat’s personal marketing army. And Pat’s army includes professionals like Samuel Harrison who has a following of 34k. What does this tell you? Start to collaborate with others in your industry, help each other out. It’s an easy way to grow your following and credibility. [fve]https://www.youtube.com/watch?v=sjd6OBgGD94[/fve] Once you’ve got a hand on this, you can run a regram campaign. Change your profile so that it states that those who use your hashtag have a chance to be featured on your account. This will help you with content creation and engagement. Monitor the hashtags, and use a system like Socialdraft to repost those posts. With our dashboard, you can repost to not just Instagram, but also Facebook, Twitter, LinkedIn, and Pinterest. Product Hashtags

 

#MasterPaletteByMario x #anastasiabeverlyhills ? swatches with MAC fix+ sprayed over them. ?? A video posted by Mario Dedivanovic (@makeupbymario) on

Using a well-recognized name helps. Just like you would talk about the products you use when you’re working with a customer, you will want to start the exact same conversation on Instagram. Check out how Mario Dedivanovic has used #anastasiabeverlyhills as a hashtag. It is his way to communicate that he uses their products and to connect with their fans. Go beyond a hashtag. If you are using and promoting someone’s products in this way, make sure you @tag them as well. This way they will receive a notification and hopefully (if they are smart Instagram marketers), they will like, comment on and share your post.

Post Daily, engage and reshare content. 

[fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y[/fve]

If you’re not posting daily (or at least consistently) on Instagram, you’re going to lose followers. It is also possible that since each day off is equivalent to fewer interactions that the algorithm will kick in and you’ll drop in the feed. This means that you should be using an Instagram scheduling tool like Socialdraft to schedule to Instagram on a daily basis. This will keep you consistent and growing on a consistent basis.

Now that you have your starter list of Makeup and Beauty Hashtags for Instagram and an entire technique on how to use them, it’s time for you to get out there and slay.

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

Beer is such a competitive industry. On top of that, the sales process takes time and personal relationships. Reps must visit their clients to make the sale, set up demos to educate the public, all while making sure that their items remain in the right spot at stores and restaurants so they can guarantee depletions. As such, it is up to the marketing and social media departments at breweries and distributors to use a strong Instagram strategy to help give their brand the most targeted eyes possible. This requires more than just cool pictures of the product. Instagram marketers focusing on beer need to work smart, set clear and measurable goals, to be consistent and to engage the community. They also need the right set of beer hashtags and the right strategy to ensure that they come up on the feed. Today we’ll give you an optimized list of beer hashtags for Instagram, and we’ll give you successful examples of how they are being used by some of the strongest beer brands out there.

Optimized Beer Hashtags for Instagram

Copy these optimized Beer Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. Save them to your smartphone and have them ready to post. 

#beer #beers #beerbelly #beer? #beerporn #beergeek #beerlovers #beernerd #beerme #beerbeerbeer #beerlove #beerlife #beerpics #beergram #beertography #craftbeer #beerstagram #beerenthusiast #beerofinstagram #beeradvoate #hops

Best Practices for Beer Hashtags on Instagram

Your potential depletions are waiting. People can follow their favorite brewery, brew shop, and even their favorite brewer. But the only way you are going to get that follow is by being found by those people on Instagram. That won’t happen if you don’t post on a consistent basis and if you don’t use hashtags to be discovered. Let’s get down and dirty with your Instagram beer strategy:

How to use beer hashtags

Target Your Audience

The hashtags we provided above are great general beer hashtags. They are the building block to your beer hashtag strategy. They will drive eyes from a general audience that loves beer.  However, you’re not just pushing beer. You want to reach a general audience to convert them, but say your main sku is a lambic, it will be easier to convert those who already have an interest in lambics and those who know your product.

There is a second aspect to consider. Due to the Instagram feed, if you use a hashtag such as #beer, your content will quickly drop from the feed due to the sheer number of posts using that hashtag (49 million posts as of March 2018).

Here’s what you need to do. You need to use those general hashtags to give yourself the chance to be seen by more people, but combine them with other hashtags that will drive targeted audiences. In the case of a Lambic beer, you will want to use hashtags that will drive views from that particular audience as in the example above from CG Beers such as #lambic #lambicbeer and #gueuze. This post would have performed even better with the inclusion of the general beer hashtags above.

How to use beer and location hashtags

Use Geo-Targeted Hashtags

If you are a local brewery, beer shop, restaurant, or even local beer blogger trying to reach a local audience you absolutely need to use geo-targeted hashtags. Instagram is not a social network but a search engine where you need to be found. Let’s look at the example above. Brooklyn Brewery is now an international brand. However, notice how they include plenty of location hashtags on their posts including #brooklyn #nycbrewed. This gives them a chance to be found by people who are exploring those hashtags. Great strategy if you need to get in the door or if your brand is closely tied to a location.

Create a brand hashtag for your beer on Instagram

Use Brand Hashtags

You want to include a hashtag for your brand so that you can be a part of the conversation. I absolutely love how Peroni beer uses not just the #Peroni hashtag but has created the #PeroniStyle hashtag. Let’s break down why I love their strategy so much.

By using the #Peroni hashtag, they give themselves to be discovered by those who already love their brand. It also gives them a way to push out their brand as they want it to be seen. What’s most impressive here is that there are over 366,613 posts tagged #peroni, but the brand itself has only created 210 posts. Each picture of a Peroni beer is social proof of depletions and brand loyalty. How powerful is that!

The second hashtag #PeroniStyle is used much less (8,322 times), but you know that those people who followed the call to action on their profile are true Peroni enthusiasts. I would encourage Peroni to engage these users so that they can go beyond being enthusiasts to becoming Peroni marketers. These are great examples of branded beer hashtag use.

More Instagram Beer Strategy Tips


Tag Others

Carmine Beers is my fave wine shop in NYC, they’re also very smart about how they use Instagram. Notice that they added hashtags to their profile AND that they tag related brands on their posts. This is a great idea because when you tag someone, they get a notification. This is a great way to build relationships with suppliers, vendors, press and even customers.

Put some love into your account

[fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y&index=7&list=PLjb-HhxqjqJWSsnurZyrNSg-dqmDhnDSa[/fve]

So…the above is just the bare minimum you need to do to market your beer brand on Instagram. If you want to see an ROI and depletions from your efforts, then you need a fully fleshed out strategy. Let’s discuss:

Post Daily: If you don’t post daily to Instagram, you won’t get engagement and the algorithm will work against you. This means you will lose followers and that you will drop on the feed. You can use an Instagram scheduling tool like Socialdraft (you can see it above) to make sure you don’t forget to post.

Like & Engage: Like and comment on posts from those you want to convert. Each like and comment is a link back to your account, a way for people to discover you. It’s just like link building on Google, except for Instagram.

If you have questions on this or more, leave us a comment.

 

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

Nonprofits have a hard enough time working with limited resource while they try to do good works. They also have to deal with Instagram’s ever-changing algorithm and more competition for eyes by the day. We decided to put this list of optimized Nonprofit hashtags for Instagram as well as different ways you can use them WITH examples. I hope you enjoy the list…and…our contribution to you, in case you wish to try us out – is our awesome Nonprofit discount.

  • Yearly Plans 50%
  • Monthly Plans 25%

Nonprofit Hashtags for Instagram

#philanthropy #fundraising #charity #socialimpact #4charity #CSR
#innovation #socialgood #nonprofit #nonprofits #nonprofitorganization #nonprofitwork

How to Use Your Nonprofit Hashtags for Instagram

The hashtags that we’ve given you are just a starting point for your Nonprofit Hashtag strategy. These are general and used a lot. For example, as of today, #nonprofit has been used 1.7 million times. That means that you need to combine these nonprofit hashtags with other types of hashtags in order to be seen by people who convert. Let’s discuss how to do that.

Non profits need to use cause hashtags

Combine Nonprofit & Cause-Specific Hashtags

Sure, Global Elephants is a non-profit. But, if they used nonprofit hashtags alone, they’d significantly decrease the chances of being seen by people interested in elephants. These are the people who can most likely convert into donors. Combining both nonprofit hashtags and cause-specific hashtags increases the audience reach and chances of conversion.

Teach your staff and volunteers to use a custom hashtag

Include Your Nonprofit’s Brand Hashtag

These are great for branding and adding a little control to your message. City Harvest uses their hashtags on their posts and on their profile. This is a great way to be found when others are searching. Another great strategy is to ask your volunteers and donors to use their hashtag when posting about your nonprofit. It converts them into a marketing army!

Use city state and neighborhood hashtags for your non profit instagram posts

Use Location Hashtags

If your non-profit is location-based or is working on helping a particular location, then you need to use location hashtags to be found.  Guide Dog foundation is based in NY and as such tags the city to be found by people in and interested in NY.

How to Manage Your Instagram Accounts

[fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y[/fve]

Now that you have a solid starting place for your Instagram nonprofit strategy, you need a tool to help you with implementation. Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags for images & schedule reposts to all your social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial. And don’t forget about our awesome nonprofit discount!!!

April Fools’ Day is an awesome holiday. April 1st means a lighthearted day of silly pranks and trying to outdo each other. It also means a HUGE marketing opportunity for brands and businesses who do things right. Today we’ll discuss how you can use April Fools’ Day Hashtags on Instagram. Before we do, take a few seconds to copy (and save) the hashtags below. Then read on for tips on reaching the right audience for your brand by using these tags.

April Fools’ Day Hashtags for Instagram

#AprilFools #AprilFoolsDay #April1 #Fun #Funny #Jokes #Pranks #AprilFoolsPrank #Hoax #AprilFool #aprilscherz #poissondavril

How to Use Your April Fools’ Hashtags for Instagram

April Fools day is a good chance to connect with your audience on a human level

April Fools Day is an opportunity to show your customers (and potential customers) that you can have fun. Adventure Life Travel’s brilliant April Fools’ Day prank was picked up by Instagram and got them more than 800 likes. It also makes the brand seem fun, human, relatable. They were selling nothing and got much in return. This is a good example of the tone of voice during the holiday.

Tips to get the most out of your April Fools Day Hashtags for Instagram

[fve]https://www.youtube.com/watch?v=wBfLmyWjkSU[/fve]

Post Daily

You can’t expect to only post on holidays and drive millions of people to your website, blog or store. This means that if you want a good reaction to your April Fools post, you need to start posting on a consistent basis. Use a social media

Engage your audience

After publishing each post, take some time to engage your community. Search the hashtags in your posts and engage the last 10 people who engaged the top 10 posts for each hashtags.  Like their posts and follow them. This will result in a reciprocal relationship – more likes on your post and more follows.

PRO TIP : Socialdraft has a great risk free trial. Take us for a trial and if we’re not the right fit, just cancel.

Use a Mix Industry Specific & April Fools’ Day Hashtags Hashtags

Make sure to use hashtags for your industry to get eyes from potential customers

This post by ASOS was creative genius. You’d probably think that it would be impossible to sell Wedding dresses on April Fools’ Day. This proves you can sell anything if you’re creative. This shop posted that they had just launched a wedding service that would mean you’d get married on their catwalk. If you were to do a post like this one, you’d need to use industry hashtags in order to get seen. For ASOS, since they would be selling to brides, a sample of a good set of hashtags would include #wedding #customwedding #bridetobe #sayyestothedress.

Geo-Targeted Hashtags with Your April Fools’ Day Hashtags

Use location hashtags combined with your April Fools Day hashtags

Creating a great April Fools’ post is only the beginning. If you are a local business, brand, or service provider, it is not of great benefit to have 1,000 likes from people who can’t convert to customers. If they are 50 miles away, they probably won’t convert. Follow the lead from Gotham City Collision. Their post includes gorgeous location hashtags so they have a chance to be discovered by a local audience.

Use Both Associated Brand Hashtags & Custom Branded Hashtags

Use a vertical's hashtags to get their audience to pay attention to you

April Fool’s Day is a perfect time to get another brand’s eyes on your audience. On top of that, custom branded hashtags can help you turn your audience and customers into a marketing army. Just Check out what Bare Bones (a bone broth company) did. They took a trending topic associated to their culinary brand and created an awesome April Fool’s post out of it. They “created” a new product based on the very popular show Arrested Development. By using the hashtag #ArrestedDevelopment, they are opening themselves up to an audience that likes this show (a new possible customer demographic). The big key here is that the joke is relevant to their brand. It makes sense. They’ve also used #BareBones, this is their custom hashtag. If you look at the image above, you will see how the top posts aren’t just from the brand itself. Influencers are sharing their experience with the product and posting about it. This opens up a new audience to them. These are incredibly powerful tactics that can also work for you.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

Landscape pictures can be great Instagram tools. They are used by travel bloggers, hiking enthusiasts, pastors, and…of course…landscape photographers – to name a few. In fact, landscapes are so popular on Instagram that the hashtag has been used over 81 million times. So…how are you to compete in the algorithm AND reach the people you want to convert? After your image, the next important thing is landscape hashtags. Hashtags are to Instagram what keywords are to Google. So, take a few seconds to copy the landscape hashtags below, and then read on. We’ll break down hashtag strategy and show you examples of successful landscape hashtag use.

Instagram Landscape Hashtags

#Landscape #Landscape_captures #Nature #Landscape_lovers #Photograph #Landscapes #Landscapestyles #Landscapelovers #Landscapehunter #Beautifulview #Landscapephotography #Socialdraft#Amazingview #Landscapelover #Landscape_specialist #Instanature #Instanaturelover #Instanaturefriends #Naturepic

How to Use Instagram Landscape Hashtags

 The landscape hashtags above are your starting point to getting more reach on Instagram. These will give you a chance to be found by a general audience interested in landscapes. However, you must combine these hashtags with others in order to be seen by the right audience…an audience that converts. Let’s go through some examples from various industries.

Get better reach from your landscape images on Instagram by also using industry hashtags

Combine Industry and Landscape Hashtags

Think about the hashtags for your industry. Make sure to include these in your post so you can attract people who are not just interested in landscapes, but in your industry. Lauren Brandy is a painter who understands how to sell her art on Instagram. Her landscape paintings include a mix of various types of hashtags including industry and landscape hashtags. This makes it much easier for people who are both interested in painting and landscapes to discover her. By using a mix of hashtags she has increased the chances of being discovered by a larger audience.

Reach people interested in a location by using location hashtags

Include Location Hashtags

These are especially important if you are a local business (like a hotel), a blogger dealing with location-based marketing, or if you are trying to reach an audience that is interested in a particular place. Natural Massachusetts understands this quite well. Because they are trying to reach both people in Massachusetts and people interested in the state, they make great use of location hashtags. If you are a local business (like a hotel) or even a local photographer, keep location hashtags in mind.

Control the Instagram conversation by using brand hashtgs

Include Your Brand’s Hashtag

Never forget to use your brand’s hashtag. This allows those who are searching specifically for your brand to easily find your account. It also teaches your community to use your hashtag when posting on Instagram about your brand. Château Lynch-Bages has only created 91 Instagram posts, but their community has used their brand hashtag over 6,000 times. They have created their own marketing army. This is a powerful tool. Keep your brand hashtag simple and as close to your brand name as possible.

use hashtags of similar companies and brands to reach their audience

Use Related Brand Hashtags

There are other brands and businesses you do business with. There are other brands that you use in your craft. When it is relevant, make sure to piggyback on their audience to open up your brand to them. Photographer Rudy Serrano is smart to know that people who are interested in photography and landscapes will also be interested in Nikon. It’s a great way to expand your audience.

PRO TIP – go beyond using related brand hashtags, make sure you tag their actual accounts. That will send them a notification and increase your chances of collaborations and shares.

How to Manage Your Instagram Accounts

[fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y[/fve]

You are now ready to start seeing targeted eyes reach your Instagram account. But, Instagram is a network that requires tools to save you time and help you plan your strategy. Socialdraft is an all-in-one Instagram management tool. Here are some of the things you can do with Socialdraft:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

The sky is ever present in our daily lives. It is a source of inspiration and a sure fire way to connect with your audience on Instagram. But sky hashtags won’t do the trick alone. You need to be smart about how you use your Instagram hashtags to reach the right audience for your brand. We have put together a list of optimized sky Instagram hashtags to get you started as well as best practices on how to use these to reach your target audience. We’ve also included examples so you can see successful uses. Before you keep reading, copy and save the Instagram sky hashtags below. These will be the start of your Instagram strategy.

Sky Instagram Hashtags

#Sky #Instasky #Skyporn #Nature #Naturelover #Cloud #Cloudporn #Naturelovers #Sunset #Sunrise_sunsets_aroundworld #Sunrise_and_sunsets #Beautifulview #Socialdraft #AmazingView #Pinkysky #All_sunsets  #Silhouette #Horizon #Clouds #Instaclouds #Bluesky 

How to Use Sky Hashtags for Instagram

Using sky hashtags alone will not get you in front of the right audience. They will help with your reach, but you need to keep in mind that these general sky hashtags are used – a lot. That means that due to the sheer volume of the images shared with these sky hashtags, your chances of staying in the feed are lower. This is why you MUST combine them with other hashtags. Let’s break down your choices:

Mix geo targeted hashtags to be seen by people in the area

Include Geo-location hashtags with your sky hashtags

If you deal in any way with a physical location, say you are a travel blogger, local restaurant, or a weathercaster, then you need to include location hashtags with your post to make sure you reach eyes that are focused on that location. Depending on your case, you should include hashtags for the #country #state #city #neighborhood that your post concerns. Fox5Atlanta was very smart here, they included both sky hashtags and location hashtags with this post.

Using your custom brand hashtags teaches your audience to tag you as well

Include a Custom Brand Hashtag in Your Sky Posts

Start off by adding your custom brand hashtags to your profile write up. Include a call to action letting your customers and audience know how you want it used. Make sure that every single one of your posts includes your brand hashtag. This serves two purposes. This gives you a bit of control over the conversation when people search for your brand. Also, it allows you to empower your audience to do your marketing for you. It’s quite a powerful tool. The Sheraton Grand Los Cabos is executing this well. Notice that while they have only created around 400 pieces of content, their branded hashtag has been used more than 800 times.

Increase chances of conversion on Instagram by including both sky and industry hashtags

Make Sure to Include Industry Hashtags 

You want people who will convert, right? So, if you were an airline and you only used sky hashtags on your post,  you’d miss out on all those people who are interested in aviation and travel. Air France uses both sky hashtags and travel industry hashtags to make sure that they are seen by people who may be thinking about planes and vacations.

How to Manage & Grow Your Instagram Accounts

With this post, you should have a strong basis to build a sky hashtag strategy for your brand. If you couple this with a strong Instagram tool, you can really save time and see an ROI from your Instagram efforts.  Socialdraft is your all-in-one tool for Instagram management. Socialdraft allows you to:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

 

Seems like Instagram is the place for food. Restaurants, food bloggers, chefs, and food suppliers rule supreme on the network. If you are planning to market your food brand on Instagram, you need to be smart about what you post, when you post it, and – most importantly – the hashtags you use to get the right people to look at your posts. Today, we’re going to start you off with some general food hashtags, Take a few seconds to copy them and save them. This will be the building block of your Instagram Food strategy. Then, read our guide below. We’ll teach you how to reach the right audience so you can convert them into customers, clicks, or purchases.

Instagram Food Hashtags

#Food #Foodporn #Foods #Instafood #Instafoodapp #Foodstagram #Instafoodie
#Foodphotography #Foodie #Foodphoto #Foodies #Foodspotting #Foodphotos #Delicious #Foodlover #Friendseat #Foodshot #Socialdraft #Foodlovers #Foodlove #Foodshare #Tasty

How to Use Food Hashtags on Instagram

The hashtags above are there to get you started. However, because they all have been used more than 500,000 times, they will quickly drop in the Instagram feed. That is why it is imperative that you edit this list and combine it with other hashtags that will help you reach the right audience. Let’s explore a few examples on how you can use food hashtags on Instagram.

Use geotargeted and food hashtags

Use Location & Food Hashtags

If you are a local business, say a restaurant, cafe or supermarket, it is imperative that you use location hashtags. Note the example above. Gotham Grill used the #NYCEats hashtag to make it easier for them to be found by people in NYC. Begin by tagging your city, neighborhood and even state so that you can come up when people are exploring your location.

Mix food hashtags and brand hashtags

Use Your Brand’s Hashtag

What better way to teach your customers to use your tag than to use it yourself. Trader Joe’s includes their hashtag #traderjoes on their posts for a few reasons. First, it allows them to come up on search when people search their brand. Second, when people look at their posts, they will get a subconscious reminder to tag their brand when they post about them. TJ’s has only posted 267 images, yet their tag has been used over a million times. Pretty smart right?

PRO TIP: Include instructions on your profile with a call to action asking your followers to tag you and use your tag on their posts.

use hashtags for brands that are related to your business

Use Related Food Hashtags

We bet no matter what kind of food business you are, you’re working with other brands. It’s smart to piggy-back on their brand when relevant. Whole Foods tagged #Allegrocoffee on their post. This is smart because it encourages them to engage. It also makes so that people who are interested in their brand now have a direct path to connect with your business.

How to use food industry hashtags

Industry Hashtags

These are simple. For example, if you’re a lobster shack, use lobster related hashtags. Why? This will give you a broader reach on Instagram. That means more likes which will give you a better chance of staying up on the newsfeed. This is merely a numbers game to keep you in sight so you can reach a targeted audience.

How to Manage Your Instagram Accounts

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Now that you have a solid starting place for your Instagram Food Hashtag strategy, you need a tool to help you with implementation. Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

Hashtags are to Instagram what keywords are to Google. Hashtags are Instagram’s most powerful tools when it comes to being found organically. But, there are many brands and businesses out there who do not use Instagram hashtags the right way. Today, we will discuss the best practices for using Instagram hashtags to help you get more organic reach and to be seen by targeted eyes, by the people who can convert.

How To Use Instagram Hashtags

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If your posts are set to public, you can add hashtags to your photos and videos.

1) Take a photo/video and choose a filter.

2) On the screen you see after choosing a filter, type your hashtags in the Caption field (ex: #flower).

3) If you want to tag a post you’ve already uploaded, edit the caption or include your #hashtag in a comment on your photo.

After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. We’ll use examples from companies currently using our dashboard to better explain each point.

Instagram Tips on Using Hashtags

Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky, we’ll discuss some tips and best practices to get you started.

Using hyper specific hastags will get you more results on Instagram

Be Industry Specific

Choosing industry-specific tags will help you connect with other like-minded people on Instagram, specifically customers, and verticals. This post by Devocion makes great use of coffee hashtags.

Best Practice for Instagram hashtags

Be Relevant

Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo or #wine might get you a few likes, but with over 700,000 photos tagged #photo, and 15,000,000 tagged #wine, it isn’t the best way to make your photos stand out and connect with the people most like you. Instead, use relevant tags to help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. The Loire Valley is new to Instagram, but is already using great targeted hashtags including #urLoire #PouillySurLoire which will attract a very targeted audience.

Pay Attention

Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. Instagram’s gives a great example of photos tagged #volkswagen. When you do a search for images with the #volkswagen tag, they noticed that Instagrammers use #vw to describe their Volkswagen photos more than twice as often as they use #volkswagen. Look for similar patterns for your Instagram brand.

Businesses can use emoji hashtags to find influencers, and brand themselves

Emoji Hashtags

Emoji hashtags promise to be tons of fun. A travel agency could begin to brand themselves with emoji hashtags of flags and planes, wineries could use their name and a glass of wine. The possibilities are endless and this will add a great personal touch to your brand.

Stop using vanity hashtags

Using Top Instagram Hashtags

We usually advise against using this type of Instagram hashtag. All those #f4f, #like4like and #followforfollow tags will put your post in front of eyes that have no value when it comes to conversions. The name of the game on Instagram is targeting and this is a certain way to make sure you lower your chances of seeing a return on investment on your Instagram efforts. Also, these hashtags are used a lot, so you’ll get buried by the sheer volume of content created around these tags.

NIche Instagram hashtags are the best to use to get people who convert

Niche Hashtags

The more specific hashtags are, the more engagement they attract. And the people engaged are more robust and active in the Instagram community. These are an absolute yes. If you are looking for hashtags for your particular industry or a particular holiday, check out our Instagram hashtag directory.

Instagram’s Weekly Hashtag Project

Check out Instagram’s Weekend Hashtag Project where they feature chosen themes and hashtags by the Community Team at Instagram. The weekend project is announced every Friday and on Monday Instagram showcases some of their top-notch submissions.

How to Manage Multiple Instagram Accounts

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Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Spring is right around the corner and that means plenty of opportunities to take some amazing Instagram shots. It also means plenty of opportunities to promote your brand on Instagram, but if you’re going to do that properly, you need this list of Spring Hashtags for Instagram and all the best ways to use them with other hashtags so you can get organic reach from a targeted audience.

Copy this optimized list of Spring Hashtags for Instagram by clicking on “copy” below the hashtags. Save them to your smartphone’s keyboard and then read on the best practices for marketing during the Spring on Instagram and how the Socialdraft Instagram management tool can help with your efforts.

Spring Hashtags

#spring #blossom #flowers #beautiful #season #seasons #instaspring #springtime #color #ilovespring #warm #sunny #sun #socialdraft #tree
#pretty #springbreak #trees #flower #bloom #colorful #spring2018 #easter #breeze #april #march #may #holiday #holidays

How to Use Your Optimizes Spring Hashtags For Instagram

use a mix of spring hashtags and brand hashtags

Combine them with Related Brand Hashtags

Elisa is smart about her hashtag use. Notice that she uses both Spring hashtags and hashtags for Candlebox. By doing this, she gives herself a chance of coming up when people search those tags. These eyes are already vetted and will be interested in her subject. It’s a great way to increase your chances of engagement.

use industry and spring hashtags to increase your chances of targeted engagement

Combine Spring Hashtags with Industry Hashtags

Heroes of Riesling knows that using only Spring hashtags won’t get them in front of vetted eyeballs. By mixing those hashtags with those that are geared towards wine and Riesling lovers, they increase their chances of reaching a targeted audience for their wine blog.

use location hashtags to come up on locaiton search

Include Geo-location Hashtags

This is a must if you are a local business or if you are targeting people in a specific location. By using location hashtags (and geo-tagging) your post, you increase your chances of being found by people who are either in that location, who are planning to be in that location, or who are generally interested in the location. Barbuto does this quite well.

Manage Your Instagram Account with Socialdraft

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Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.