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We’ve all heard all those crazy stories about people making money on Instagram. But there are many fakers out there promising that you too can make millions of dollars for posting to Instagram. It’s not that easy. In order to truly make money from Instagram sponsorships and become a successful Instagram influencer, you need to have a robust account with targeted followers that convert.

You’ve probably been asking yourself “how much should i charge for a sponsored post?” Before we tell you how much you can charge as a social media influencer (and really – you can charge whatever you want….whether you get it or not, that’s another thing), take a few seconds to read through to see if you truly are one (and always – ALWAYS make sure that you follow the law and Instagram TOS. The last thing you want is to end up in legal proceedings because you did not disclose an advertiser relationship).

Traits of a True Social Media Influencer

Healthy Engagement

A high instagram following means nothing. Yup – you heard me – NOTHING! “Influencers” can easily purchase Instagram followers for a mere $5. These followers will most likely be fake, they won’t engage, and they certainly won’t add value to your sponsors. Instead, you need to concentrate on engagement. If your engagement is high and continuously increases, then you have a chance to charge a higher dollar amount.

How do you measure Instagram engagement?




We’ve got a nifty little piece that teaches you how to measure Instagram analytics. But here’s the formula in case you need that quickly. A good engagement rate is about 3%, so anything above that means you are a solid Instagram influencer.

((likes + comments)/followers )100    or       (418/7000)100 = 5.97%

So, if you have 7000 followers and your last picture got 400 likes and 18 comments the formula would look like this. That means your engagement rate is 6% and you are doing well.

Followers

I said above that the number of followers does not matter, but I added a caveat…if they don’t convert. If you’ve been working your account and increasing your engagement rate, now you’re ready to worry about numbers. Why? Because the more followers you have, the more people you can influence. You’re probably not going to attract sponsors if you have a mere 100 followers. But once you start getting to 50,000, you can charge some serious bucks.

A Strong Bio with a Clear Call to Action

You can’t ignore your bio. This is pretty much the first thing people will notice when they browse your profile. Is it professional? Do you clearly communicate what your brand is all about? Do you have a clear call to action letting your audience know exactly what you want from them? Then you’re doing well. Your sponsor will want to see that you are goal minded, and that you are not afraid to ask your audience to click over or perform the desired action of your sponsor.

Consistency

[fve]https://www.youtube.com/watch?v=kZwxLZ7hWZ8[/fve]

A true influencer is active on a consisten basis. This ascertains that the level of engagement stays high, and that his/her audience can convert. This can be easily achieved by using a Social Media scheduling dashboard like Socialdraft.

What Can An Instagram Influencer Charge For?

Captions

New Video is live! (Link in bio)! I’m showing you how to perfect a messy just out of bed hairstyle. Check the video description box for a @walgreens coupon so you can get your hands on the @axe products I used for the look! #FindYourMagic #Walgreens #Spon #menshairstyle #menshair

A photo posted by Tim Bryan (@timbryanofficial) on

This is when you craft an image post and include your sponsor’s @handle in the write up. What’s great about these is that you can choose your image (so that you keep the aesthetics of your brand intact). The best way to do this is to craft an image that is relevant to your sponsor and include their handle on the top of the write up so that they are above the fold and get good visibility and click thru. Include a call to action for your audience to check them out. Note the #Spon hashtag that lets you know this is a sponsored post.  How Much Can You Charge Per Shoutout Captions 800k+ followers = $80 300k+ followers = $30 150k+ followers = $15 50k+ followers = $5 Picture & Caption Sponsorships

Your sponsor chooses the image and write up that you are going to post to your account. If  you choose to opt for this type of sponsorship, you may need to discuss the aesthetics of your brand, this way the image does not affect your aesthetic. The above example is a perfect one for this type of sponsorship. Angelica has maintained her aesthetic while seamlessly integrating her sponsor. The engagement is very nice (21k+ likes, 116 comments), and she has disclosed that this is an ad.  Since you are basically selling them your Instagram real estate, you will be able to charge more for this type of sponsorship.

800k+ followers = $160
250k+ followers = $60
150k+ followers = $30
50k+ followers = $10

Screen Sponsorship 

This is when you screencap the account’s home page and post this to your account. It gives your audience a feel for their aesthetic and ideally gives them a reason to follow your sponsor. While this allows you to charge more, it will affect the look of your account, so most screen sponsorships are temporary (meaning you delete them within a day or a few hours). You can charge more to leave it up longer (a day, a week) or to leave it up indefinitely.

800k+ followers = $250 1/2 day
250k+ followers = $80
150k+ followers = $40
50k+ followers = $30

Link Takeovers

The only place where a link can be added on Instagram is your bio. This makes bio links incredibly powerful. If your sponsor wants this type of ad unit, then you’re in luck….but vet your sponsor first. The last thing you want is for your link to lead to spam sites, viruses, or something that is completely unrelated to your brand. This link is really good for people and businesses who are selling a product. This type of ad is not permanent, so you can charge according to the duration of time you keep the link up on your profile.

800k+ followers = $120 1/2 day
250k+ followers = $50/day
150k+ followers = $25/day
50k+ followers = $10/day

Affiliates

This one is the best when it comes to you making money…and you really don’t need a sponsor if you are signed up to affiliates yourself. Just make sure that you disclose that you are sharing an affiliate link so that you comply with FTC rules. For this type of sponsorship, you can create an entire package – mostly because you want to convert your users in to an action (a buy). So you should be combining your images, captions, bio and link in order to get the click thru and the conversion. How much you make is up to the affiliate you’ve chosen and how many people click through and purchase. While this is quite rewarding, it’s also hard and requires a lot of planning.

Remember that these are just guidelines. You may get a lot more or a lot less depending on the advertiser or sponsor, and depending on how much you are willing to do for them. The big key is how you measure your results (and we’ve got a complete guide for you here).

Where to Sign Up For Instagram Influencer Campaigns

There are sites out there that sign up Instagram influencers so that they can more easily connect with brands looking to capitalize on their influence. If you do this, you won’t have to worry about how much to charge for Instagram sponsorships. They will do it for you, but will take a cut of your profits. This may be ok if you don’t have the time to manage and bill your sponsors. A few sites that can help you with this are:

Full Bottle

Hire Influence

InstaBrand

Speakr

Snapfluence

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Among the most used social media platforms to date is Instagram. This particular networking application allows users to edit and upload photos, images, and videos on their own feed to share with the rest of the Instagram user base. Instagram has become popular throughout the years because of its appealing aesthetic and because of the presence of numerous celebrities and public personalities on the platform. With millions of users on this social media application, business owners are wondering – how can Instagram be used to market products and services?

Entrepreneurs can use Instagram to market their brand by structuring an Instagram influencer campaign. This strategy entails the collaboration with industry influencers whose opinions and insights are seen as reliable by a large group of followers. Are you wondering how to run an Instagram influencer campaign? Read on to find out.

How to Structure an Instagram Influencer Campaign

Identify Relevant Influencers

[fve]https://www.youtube.com/watch?v=WZVJ_mGP8hI[/fve]

Find your Niche: Your brand is bound to fall within a niche – what exactly is it? Understanding what niche you’re in will tell you who your target market is and thus who influences them to make their consumer choices. If you’re a brand that sells make-up and cosmetics, you should choose an influencer who builds their content around the same. If you offer auto repair services, identify an Instagram influencer who mainly leverages on cars.




Check their Engagement: You also need to look at engagement levels. It is very easy for someone to purchase fake followers for Instagram. Don’t go after the largest fish in the pond, go after the tastiest one. This influencer will post content and get tons of likes and comments…but not just any comment (example “nice picture”), but deliciously relevant comments that show this person truly influences what people do. Basically, you want the influencer who is actually touching and influencing the people who could convert into your customers or users. We’ve got a more in depth piece on how to identify influencers here.

Create a List of Your Desired Influencers: Chances are, not all your influencers will get back to you. So it is smart to pitch 10-20 influencers to increase your chances of reaching a collaboration agreement. Make sure that you list these influencers by engagement, then following since you want the most influential influencers.

Use SmartID: If you use the Socialdraft dashboard,  you can utilize SmartID to hone in on influencers who are already engaging with your brand. This will make the chances of collaboration higher and your campaign easier.

Reach Out to Your Chosen Personalities

How to Reach Them: Now that you’ve identified the people who can influence your audience, it’s time that you reach out to them and settle on a deal. Most influencers who want to work with brands will have their email on their profile. If they don’t, check out their blog or publication. Many times they will list their contact info there. If it’s not there, DM them. Be honest, humble and direct about your collaboration goals and rewards.

Agree on Payment

What’s nice about Instagram influencer campaigns is that some influencers won’t require monetary compensation and will very happy with a juicy freebie or a discounted service. Discuss the terms of collaboration with your chosen influencer and make sure you compensate them fairly for a trouble-free partnership. That being said…paid sponsorships are best (click here to find out what the going rates are for your basic Instagram sponsorships). Paid people have a buy in, they will give things more love and get you better results.

You may want to reach out to accounts with a smaller following and high engagement. Your chances of getting a good deal here are highest. Make sure you are clear about exactly how the collaboration will run. If they are posting an image (or multiple), how long will they keep it up. Will this be only an Instagram relationship, or will it spill over into their other social media accounts?What exactly is their reward, how and when will they receive it. Due to FTC rules, your collaborator MUST disclose that the posts are paid, make sure this is also discussed.

Support and Monitor

Once your campaign is ready to launch, be ready to monitor not just your social media accounts and website, but also their social media accounts. If people are commenting about your product or service on their Instagram post, this is your chance to engage them and close on the action you desire from the community. You’ve already done so much, don’t sit on your laurels and miss out on the ROI of an Instagram collab.

Confirm (and Confirm Again)

Before the campaing launches, email your collaborator with an outline of everything you have discussed. Confirm the caption that will be attached to the image, make sure the call to action is clear, make sure that your custom links are perfectly structured, and cross any t’s that are left hanging.

Funnel Your New Prospects

Once your influencer starts to post about your brand, products, and services, you should expect there to be an influx of new prospective customers. Where exactly do you plan to lead all of these individuals once they’ve been convinced by your influencer? This is where the need for a URL shortener and a landing page come into play. The URL shortener will help you track the traffic that is coming to you (since you can’t link out on Instagram posts). Then you can either create a super targeted landing page, or you can opt to have them visit your Facebook page for more information or you can redirect them to your website from your influencers Instagram. It depends on what resources you have available. What matters is that you give them the necessary information after they make the decision to learn about you.

Amplify Their Reach

Sure, you are collaborating with an influencer to piggyback off their reach, but you can help to make this larger. Be ready when they post to Instagram. Comment and like their post. Ask your friends and co-workers to do the same. Then repost their image, share it to other social networks. Use your Social powers to help your influencer to help you.

Sites that Work With Influencers

While we recommend that you work with influencers on your own (keeps that nice ROI high), there are companies that specialize on working with influencers. A few are:

Instamole

Instafluence

InfluencerDB

Exposely

Paid

Next up – How to Measure the results of your Instagram Influencer Campaign

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

An Instagram influencer campaign is a marketing strategy that entails the identification of and collaboration with an influential Instagram user in order to improve a brand’s popularity and reach a target market. Many business owners make use of Instagram influencer campaigns because of the reliability and authenticity of influential personalities which can greatly influence users when it comes to consumer related choices.

If you’re one of the many brands using Instagram to reach your target market, you’re probably wondering how to measure ROI of Instagram influencer campaign. Find out more about calculating the success of your campaign with this simple guide.

How to Measure ROI of Instagram Influencer Campaign

1. Frequency of Mentions – When you select and collaborate with an influencer, you should discuss with them how many times in a day or in a week you expect them to make a positive post about your brand. Despite the fact that you’re doing business, their Instagram account is still theirs so you can’t assume that they’ll dedicate it entirely to your products and services. Understanding your ROI starts with how many times you’re mentioned on your influencer’s feed.

2. Reception – How was your influencer’s post about you received? Did people like it? Were they interested? Did they react negatively? This will tell you whether or not you actually made conversions or simply gave yourself a bad rap.

3. Likelihood of Appearance – Of all the times your influencers posted about you, how many times did users actually saw them? If you established partnerships with multiple influencers in the same niche, expect some of their followers to be the same people. Another thing you should remember is that not everyone probably saw those posts, so don’t treat this number as fact.

4. Generated Interaction – How many likes, shares, or comments did your influencer’s post get? You will be able to tell whether a photo or video about your brand did well by comparing the average interaction generated by an influencer’s other non-business related posts to the post about your brand. If you fall within the average, you can assume that you did pretty well.

5. Gained Following – When an influencer posts about you, it states that they vet for your brand and Instagram account. This means that there should be an increase in your following. Make sure you know when your influencer’s posts will come out and measure your growth on those days as opposed to your average.

6. Sales – If you are selling a product or service, measure how many sales are made. You can set up a special hashtag for a discount, or if your influencer is willing, he/she can change the link on his/her profile to your link. This way you can measure the click throughs and actions that come from their posts.

A note on the above, Google Analytics can’t tell what traffic is mobile from Instagram, so if your influencer is using your regular link it won’t be able to tell it is coming from mobile, so we sugges that you use something like Bitly or goo.gl link so that you can properly track clicks both from mobile and desktop.

There is no perfect tactic when it comes to analytic for Instagram influencer campaign, but with these simple computations, you will be able to come up with an accurate idea of how your partnership is doing. Adjust your campaign based on your findings to maximize results and improve the outcomes of your Instagram influencer campaign.