Landscape pictures can be great Instagram tools. They are used by travel bloggers, hiking enthusiasts, pastors, and…of course…landscape photographers – to name a few. In fact, landscapes are so popular on Instagram that the hashtag has been used over 81 million times. So…how are you to compete in the algorithm AND reach the people you want to convert? After your image, the next important thing is landscape hashtags. Hashtags are to Instagram what keywords are to Google. So, take a few seconds to copy the landscape hashtags below, and then read on. We’ll break down hashtag strategy and show you examples of successful landscape hashtag use.
Instagram Landscape Hashtags
#Landscape #Landscape_captures #Nature #Landscape_lovers #Photograph #Landscapes #Landscapestyles #Landscapelovers #Landscapehunter #Beautifulview #Landscapephotography #Socialdraft#Amazingview #Landscapelover #Landscape_specialist #Instanature #Instanaturelover #Instanaturefriends #Naturepic
How to Use Instagram Landscape Hashtags
The landscape hashtags above are your starting point to getting more reach on Instagram. These will give you a chance to be found by a general audience interested in landscapes. However, you must combine these hashtags with others in order to be seen by the right audience…an audience that converts. Let’s go through some examples from various industries.
Combine Industry and Landscape Hashtags
Think about the hashtags for your industry. Make sure to include these in your post so you can attract people who are not just interested in landscapes, but in your industry. Lauren Brandy is a painter who understands how to sell her art on Instagram. Her landscape paintings include a mix of various types of hashtags including industry and landscape hashtags. This makes it much easier for people who are both interested in painting and landscapes to discover her. By using a mix of hashtags she has increased the chances of being discovered by a larger audience.
Include Location Hashtags
These are especially important if you are a local business (like a hotel), a blogger dealing with location-based marketing, or if you are trying to reach an audience that is interested in a particular place. Natural Massachusetts understands this quite well. Because they are trying to reach both people in Massachusetts and people interested in the state, they make great use of location hashtags. If you are a local business (like a hotel) or even a local photographer, keep location hashtags in mind.
Include Your Brand’s Hashtag
Never forget to use your brand’s hashtag. This allows those who are searching specifically for your brand to easily find your account. It also teaches your community to use your hashtag when posting on Instagram about your brand. Château Lynch-Bages has only created 91 Instagram posts, but their community has used their brand hashtag over 6,000 times. They have created their own marketing army. This is a powerful tool. Keep your brand hashtag simple and as close to your brand name as possible.
Use Related Brand Hashtags
There are other brands and businesses you do business with. There are other brands that you use in your craft. When it is relevant, make sure to piggyback on their audience to open up your brand to them. Photographer Rudy Serrano is smart to know that people who are interested in photography and landscapes will also be interested in Nikon. It’s a great way to expand your audience.
PRO TIP – go beyond using related brand hashtags, make sure you tag their actual accounts. That will send them a notification and increase your chances of collaborations and shares.
How to Manage Your Instagram Accounts
You are now ready to start seeing targeted eyes reach your Instagram account. But, Instagram is a network that requires tools to save you time and help you plan your strategy. Socialdraft is an all-in-one Instagram management tool. Here are some of the things you can do with Socialdraft:
- Schedule posts to multiple Instagram accounts
- Have multiple people create and post content
- Search hashtags
- Repost images to all your connected social networks
- and manage all your other social media