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Nestled between ThanksgivingBlack Friday, and Christmas is Hanukkah. While it’s not as commercialized as the rest of the winter holidays, you should be creating engaging Instagram posts for the holiday in order to capture the Jewish audience.  You will probably create special discounts, promotions, and sales; but how do you get targeted eyes on those Instagram posts so that the people who see them convert? Start off with gorgeous images, a short and effective write up that includes a call to action, and then use the perfect mix of optimized Hanukkah Hashtags for Instagram so you can get the perfect eyes on your posts. Before we begin to discuss the way to use these hashtags so you can get the  most ROI from your Hanukkah posts, click the copy button below the Hanukkah hashtags on your iPhone, Android, iPad or PC and save them to your keyboard so you can use them whenever you post to Instagram.

#hanukah #holidays #chamaviva #festadasluzes #menorah #hanukkahbush #socialdraft #noitedemilagres #chanuka #chanukah #holiday #jews #jewish #hasidic #judaica #kippah #yarmulka #kiddushhashem #Kosher #FestivalOfLights #FeastOfDedication



How to Use Hanukkah Hashtags

First, you need to stop thinking of Instagram as a social network. I am not telling you to stop engaging your audience, just that for this part of your Instagram strategy, you need to begin thinking of Instagram as a mini search engine…a mini Google of sorts. Instagram uses hashtags as their SEO tools, each hashtag you use increases your chances of being found. When someone searches a hashtag like #Hanukkah, they’re just looking for general information. But, say you sell menorahs, then you should be using the hashtag #menorah so that people can find you. If your images aren’t properly hashtagged, you’re not going to be found by the right people.

PRO TIP “Don’t listen to sites that say to use a few or even zero hashtags. This only works if you are already a brand. If you are looking to get more views on your post, take advantage of all 30 hashtags Instagram allows you to use”.

Use a Mix of Industry Specific & General Hanukkah Hashtags




How to use Hanukkah hashtags to get more organic traffic on Instagram




 

This goes along with what we said above. The hashtags we gave you are general Hanukkah hashtags. You need these to categorize your posts, but if you have a specific product or service to sell, or if you are trying to send traffic to a particular type of website – you need to research your hashtags so you can get the perfect audience. Say you’re selling chocolate Dreidels as in the sponsored post above. They combine general hashtags (#Hanukkah) with industry specific hashtags such as #chocolate and #eatingnyc.

Geo-targeted Hanukkah Hashtags

Use location Hashtags to get targeted eyes from your Hanukkah audience

If you are a local service or business, you can’t neglect location hashtags. If you are a restaurant in Chicago, it does you no good if you put out a gorgeous post and you get 500 likes from other states. The Chicago Diner was very smart in this post. They used Jewish & Hanukkah specific hashtags (#Hanukkah, #Seitan, #Tempeh) and complimented these with Geo-targeted hashtags (#Chicago #ChicagoDiner). I would have gone a step further to include the neighborhood and some of its nicknames as well (#WindyCity #Chi-Town #SecondCity #CityofBigShoulders).

Trending Hashtags

If something is trending on Facebook or Twitter, most likely it will also trend on Instagram. Keep a look out for trending topics and think of how you can use them in your posts. Then use hashtags related to that topic in order to help you come up on Instagram search.

Branded Hashtags

Create a custom hashtag to strengthen brand recognition on Instagram

Instagram is a great branding opportunity. You should spend some time to come up with a custom hashtag for your brand. An easy one would be the name of your business, but this is not your only option. It could be your slogan, your top product…just make sure that you check Instagram to see if it is being used and, if so, that your chosen branded hashtag does not have a negative connotation. Note how Crazy Jewish Mom uses her name as a hashtag #CrazyJewishMom. While she has created only around 2,000 posts, there are over 6,000 posts using her hashtag. These are reposts and posts by fans mentioning her brand. When you do use a custom hashtag, it is a good idea to include it in your profile and to instruct your audience on how to use it. Product Hashtags

The brands that are associated with your brand or business probably have already been working on their audience. It makes sense to use their hashtags when speaking about them. It will draw their audience to you. If you do create a post that features an associated brand or business, don’t stop at just using their hashtag, make sure that you at tag them (@brand). When you do this, the account will get  notification which increases your chances that they will like and comment on the post. Lightner liquor did things right by tagging Shmaltz Brewing (although the brewery is missing a huge opportunity to capture the liquor store’s audience by not commenting on that post).

Tips to get the most out of your Hanukkah Hashtags for Instagram

Post Daily

It is known that if you don’t post consistently not only will your engagement drop, your follow count will suffer. Use a dashboard like Socialdraft to schedule your Instagram posts for multiple accounts. With Socialdraft, you can also assign different people to schedule these posts and to publish them when the time comes.

There is even an Instagram search that will allow you to identify people creating content on Instagram about your brand, industry (or even your competitors) so that you can engage them and follow them. This is a HUGE help when growing a targeted audience.

If you are interested in Socialdraft, take us for a spin we offer a risk free trial.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

This article was originally posted on OhSnp.com

 

 

 

 

 

 

Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly Instagram) to build excitement and get people to buy your products. But, before we get to that, take a few seconds to copy and save the following Black Friday hashtags. They are optimized to get you the most eyeballs on your Instagram posts.

Black Friday Hashtags 

#Blackfriday #Blackfriday2014 #Blackfridaysale #Blackfridayshopping #Blackfridaydeals #Socialdraft #Blackfridaybonus #ShoppingDay #Shoppingtime #Deals #Sale #Bigsale #Fashion #Shopping #ShopTilYouDrop

Let’s discuss how to use your hashtags, then we can get into some really cool ideas for you to use along with your Black Friday hashtags on your Instagram posts.

Promotional Hashtags

Sure, you’re going to use more general hashtags like the ones listed above (#BlackFriday), but you want to be a sniper. Why? Because you want to aim to get the attention of the people who are really going to come into your shop or log onto your website to buy your stuff. Also, Black Friday is a great time to brand yourself. You may not be Kohls, but you can learn from their social strategy after the holiday. About 8 months ago (Dec & Jan), Kohls announced a sweepstakes that became a complete social media success. They announced that people who retweeted their favorite Kohl’s ite, using the hashtags #KohlsSweepstakes or #BlackFriday could win small prizes such as tickets to the Star Wars movie, but that there would be a grand prize, a chance to win all the 30 featured gifts from their Black Friday Guide. This promotion earned them over 112,000 tweets just in the first three days. Maybe your shop can’t give away items, but you could ask customers to share their favorite item from your shop (using your branded hashtag #StoreNameSweepstakes) to either Twitter or Instagram for a discount. This helps you in two ways. First, these people will be a marketing army sharing your merchandise to their local circle. Second, they will be getting a discount, so that’s pretty much a guaranteed sale. Branded Hashtags

Maybe you’re not running a promotion like the one above, and you just need to spread the word that you have the hottest item in stock. Make sure to use that branded hashtag so that you come up on the feed when people search. Otherwise, you’re not giving yourself a chance. Competitor Hashtags This one is a bit sneaky, but…all is fair in love & business. Your customers may be shopping your competition. This means they may also be searching for your competition on Instagram and Twitter. Go ahead and drop their hashtag on your image. For example, Hollister was the number one brand on Instagram last year during Black Friday. If you sell a similar product, drop the #Hollister hashtag on your images to drive more eyes towards your products. BLACK FRIDAY INSTAGRAM POST IDEAS Update Consumers & Get Them Excited

This is a basic for social media, but something worth a reminder. Make sure you use your social networks to let potential buyers know about deals, hours, etc. Go a step further. Tease your followers a bit. Macy’s did this in 2014. They started revealing one of their best deals on a daily basis on Instagram. Great way to get your customers to come back to your account, engage them, and re-market them. In this case, Macy’s kept things simple with one single hashtag, #BlackFriday.

Create a Deal Flipbook

Use an app like PicFlow, Flipagram, or Slidemaker to create a video flipboook of the items that are on deal, something like a 10 for $10 with the discount code at the end so that you can get your customers excited about those #blackfriday deals.

Offer Instagram Exclusive Deals

Tell your customers to follow you on Instagram and DM you for special deals and coupons for the Black Friday holiday.

Create an @tag Referral Program

Ask followers to tag a friend to get a DM with a special discount code. This will make it so their friends come in and tag their friends allowing you to capture more leads.

Run a Hashtag Giveaway

Ask your community to post a photo the week before Black Friday and to add your custom Black Friday Hashtag to it. Then you can pick one or multiple winners from the submissions. Make the prize something exciting and worthwhile so you get good participation. Each picture is a proof of purchase & a free piece of advertising.

THINGS TO DO ON INSTAGRAM BEFORE, DURING & AFTER BLACK FRIDAY

Now that you have your Black Friday Hashtags, you need to take care of a few more things. Instagram recently implemented an algorithm that penalizes accounts that aren’t consistent and don’t get too much engagement. Socialdraft is an Instagram tool you can use to help you with getting an ROI from your Instagram account.

Engage Your Customers

This may sound counter intuitive, but some brands and businesses will be able to pull this off. There tends to be some fatigue around Black Friday. People do get tired of all commercialized nature of the Black Friday holiday. Businesses who take the time to listen to their community and engage them in real-time chat have a lot to gain in the long run. This is something you should do on a regular basis. Just search a hashtag that is related to your business and like the posts & follow the content creator. This acts as a reverse link. They’ll want to check out who you are and follow you.

Monitor Your Brand

You need to listen. It is probably the most important skill of Social Media. So take a few minutes per day to check out what is being said about your business on Social Media. These opportunities could not come around again, so you want to be especially vigilant around the holiday. You can use a tool like Socialdraft to stay abreast of your business mentions.

If someone mentions you or the products you are selling, make sure to take time to like, comment, and engage. You show that your brand is human and that it cares.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

 

Makeup and beauty make sense on Instagram, it is, after all a social network focused on the visual. This is both a blessing and a curse. While it is the perfect social network for make up artists, shops, and vloggers to promote themselves, there are tons of people on there who are competing against you and working to steal your audience. You don’t have to fret. Today, we’ll discuss the top Instagram Makeup and Beauty Hashtags to use and how to incorporate them into your Instagram strategy so you don’t just gain followers, but make money. Before you read on, take a few seconds to copy the Makeup and Beauty Hashtags below (just click the “copy” button) and then save them into your phone. These will be the building blocks of your Instagram strategy.

#Makeupartist #Makeupaddict #Makeupjunkie #Makeuplover #Makeupforever #Makeupbyme #Makeupmafia Makeupmurah #Makeupoftheday #Makeuplook #Mascara #Makeupgeek #Makeuplovers #Instamakeup #Instamakeupartist #Makeupporn #Makeupobsessed #Beauty #Eyeliner #Makeupfanatic1 #Eyeshadow #Lipgloss #Makeuptalk #Makeuptutorial #Makeuplove

How to Use Makeup and Beauty Hashtags for Instagram

Think of Instagram as a miniature Google that is growing by the millisecond. Just like Google uses keywords for SEO, Instagram has its own version: hashtags. When you use hashtags, you need to think like an SEO. Is this hashtag going to get me found, and who is it going to get me found by. If the hashtag is not relevant (#followforfollow) or not targeted, the answer is no. Think about it, when someone hops on Instagram and searches #lipstick, they are probably looking for new ideas for a purchase.

RELATED ARTICLE: Lipstick Hashtags

That’s a pretty good person to attract. If you sell or promote lipstick and you are not using that hashtag, you won’t be found. The only people who can get away with not using hashtags, or only using one or two hashtags are celebs like the Kardashians. This is not the time to worry about looking cool. Know what’s cool…making money…and you know how you’re going to make money, by being found. So use all 30 hashtags that Instagram allows you to use. Now that you have the basics on how to use makeup and beauty hashtags, let’s get down to business.

Industry Specific Versus General Makeup and Beauty Hashtags

The hashtags you copied above aren’t going to get you where you need to go. Why? These are general hashtags. They are used quite often. This means that you won’t stay on top of the feed because of the number of posts that utilize these hashtags. That being said, you want to give yourself a chance to reach the millions of people who are searching this type of content on Instagram, so you still want to use them. What you need to do is mix these with more focused hashtags. So, while you will want to keep #lipstick (13 million posts as of today) as part of your hashtag kit, you will also want to add more specific hashtags to draw an audience that is interested in exactly what you are offering. Think #MatteLipstick. This hashtag currently has 463K posts attached to it. This is a perfect hashtag for you. It has enough visibility to get you a decent number of eyes, but it is not too large that you get lost. It also gets you a more targeted audience. These people aren’t just looking for lipstick, they are looking for matte lipstick. You’ve just upped your chances of engagement and of making a sale. If you keep your targeted hashtags between 100k-600k you will be giving yourself the best chance at being seen by the right people.

Geo-Targeted Hashtags

These are extremely important if you are a makeup artist, salon, or local shop. While it is nice to get likes, you want to get likes that convert. That means you need likes from people who can either hire you or drop by your place of business. Say you’re a makeup artist in New York City. You want to attract people in New York. You will want to use geo-targeted hashtags to give yourself a chance of being found when people search by location tags. You would want to use hashtags like #NYCmakeupArtist #NY #NYC #Manhattan #NewYork #NewYorkCity #BigApple #EastSide #MurrayHill #MidtownEast. Notice we’ve covered general location, location nicknames, and neighborhoods. These will change according to your location, of course. Love that K used location and actually tagged the location on the post. That is smart Instagramming.  Trending Hashtags

 

? #Regram from @bopmappy interviewing @ArianaGrande in Tokyo, Japan! #VIVAGLAM #MACAidsFund #MACCosmetics A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Say #AriannaGrande is trending. This is when you want to create content utilizing her shades of Viva Glam. Make sure that you tag it #AriannaGrande #VivaGlam #MACcosmetics so that you can take advantage of this trending item. You can do the same with events such as the Oscars, Mother’s Day and lots more.

Branded Makeup and Beauty Hashtags

Instagram is the place to brand yourself. You need to come up with a branded hashtag and then educate your clients and audience to use that hashtag to help you grow your brand. Take Pat McGrath who uses the tag #makeupbypatmcgrath. Pat has created 1,900 pieces of content, yet the hashtag has been used 6,000 times. That means that around 4,000 people have become Pat’s personal marketing army. And Pat’s army includes professionals like Samuel Harrison who has a following of 34k. What does this tell you? Start to collaborate with others in your industry, help each other out. It’s an easy way to grow your following and credibility.

Once you’ve got a hand on this, you can run a regram campaign. Change your profile so that it states that those who use your hashtag have a chance to be featured on your account. This will help you with content creation and engagement. Monitor the hashtags, and use a system like Socialdraft to repost those posts. With our dashboard, you can repost to not just Instagram, but also Facebook, Twitter, LinkedIn, and Pinterest. Product Hashtags

 

#MasterPaletteByMario x #anastasiabeverlyhills ? swatches with MAC fix+ sprayed over them. ?? A video posted by Mario Dedivanovic (@makeupbymario) on

Using a well-recognized name helps. Just like you would talk about the products you use when you’re working with a customer, you will want to start the exact same conversation on Instagram. Check out how Mario Dedivanovic has used #anastasiabeverlyhills as a hashtag. It is his way to communicate that he uses their products and to connect with their fans. Go beyond a hashtag. If you are using and promoting someone’s products in this way, make sure you @tag them as well. This way they will receive a notification and hopefully (if they are smart Instagram marketers), they will like, comment on and share your post.

Post Daily, engage and reshare content. 

If you’re not posting daily (or at least consistently) on Instagram, you’re going to lose followers. It is also possible that since each day off is equivalent to fewer interactions that the algorithm will kick in and you’ll drop in the feed. This means that you should be using an Instagram scheduling tool like Socialdraft to schedule to Instagram on a daily basis. This will keep you consistent and growing on a consistent basis.

Now that you have your starter list of Makeup and Beauty Hashtags for Instagram and an entire technique on how to use them, it’s time for you to get out there and slay.

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

I love Instagram for business. In fact, I use it to get leads and to get people to sign up for Socialdraft. What I love about Instagram is that it gives you direct access to your potential customers, and…if you do things right…that you can be seen by potential customers. If you’re new to Instagram and only have a few followers, or if you’ve been stagnant…don’t worry. We’ll show you some tips on getting more Instagram followers and how to encourage them to leave Likes and Comments.

Instagram Tips To Land More Followers

1) As with other platforms such as Twitter and Facebook, leaving Comments and “Likes” on photos from other Instagram accounts is one of the simplest ways to get followers of your own.

2) Use hashtags in your image captions. This groups the photo with other photos of similar themes. Use up the maximum amount of hashtags. This is how a budding account will be found, so don’t be shy. Especially if you’re just starting out.

3) Only post gorgeous images. It helps if you take a good picture in the first place. If your picture came out badly, click the LUX button to enhance your images (the one that looks like a sun). This is especially useful with underexposed pictures. The feature is best on landscapes, but it is worth trying on other sorts of images as well. It’s also worth noting that lighter photos get more “Likes” than darker photos, as do images with faces. You can also watch the video above for a more in-depth tutorial on how to edit your images.

4) Yes, people do check profiles, so make sure your bio is up-to-date. Plus, bio sections are the perfect place to leave a link back to your webpage or blog. Make sure to include keywords, your website link, and a clear call to action.

5) Update! Update! Update! Post often. Minimum once a day, maximum 3 times a day (some can have success with more – but it takes a lot of energy) And this applies to all of your social media accounts. The fresher and more frequently you post new material, the higher your engagement rate will be. When you update frequently, it’s like leaving on an inviting night light. You can easily do this with the Socialdraft calendar. It lets you schedule to multiple Instagram accounts AND assign different people to manage them.

6) Engage with your followers on a regular basis by liking photos, and making astute and/or lighthearted comments. People love it when you shine a light on their posts, which they often take great care in creating. You can also spend some valuable time finding hopeful new prospects to follow.

7) Use Socialdraft’s Instagram photo search. Let our Instagram photo search help you find the people who are talking about your brand so you can engage them, amplify their content, and build brand advocates. You can also monitor your competition and their fans to try and convert them.

And although this does not apply directly to Instagram now, Socialdraft’s “Drag & Drop” calendar makes it easy for you to schedule posts to Facebook, Twitter, and LinkedIn with just a few simple clicks, making re-scheduling and editing a breeze.

8) Remember to share your Instagram account with your email subscribers, as well as on your other social media accounts and profiles.

9) By following your Facebook friends on Instagram, you’re sure to earn a few quick and easy return followers.

10) Hold an Instagram contest. Contests require a lot of planning so be sure to do some specific research on Instagram contests. For example, the prize you will be offering may be the deciding element in attracting participants and should dovetail with your strategy for marketing your unique brand.

How to Turn on Notifications on Instagram

11) Never miss content from leads. Turn on notifications for any leads you are trying to close a sale on. This way you always remember to engage them.

Simply go to their profile, click the three dots, click on “Turn on Post Notifications”

how to spy on friends on Instagram

12) Check on the activity of those you follow. To see what the people you follow are up to, click on the heart on the bottom of the screen, then toggle to “Following”

how to save posts for later

13) Save Posts for later. Saw something interesting but don’t have the time to check it out. Save it to your PRIVATE collections! Tap the ribbon and then select the collection.

How to hide your Instagram story from a particular person

14) Hide Your Story From Particular People. Go to the person’s profile, tap the three dots in the top right-hand corner and click “Hide my Story”.

How to search by location on Instagram

15) Find People in Your Area. This is fantastic for local businesses. Simply click on the search icon, type in the name of the city or place you are looking to explore and then click “Places” on the top right-hand corner. This will pull your place. Click on the location icon and explore away.

how to see who liked your instagram story

16) See the People Who Viewed Your Story. It’s easy and a great way to see the people who are truly invested in your brand. Click on your story icon. Click on the user icons on the bottom where it says “Seen by +number”. You will go into analytics. Click on the eye icon followed by a number. That’s it!

17) Clear Your Search History. This is where we get a bit naughty. Lost a client and don’t want them to figure out your strategy? Clear the search history. Simply clear the gear icon and then click “Clear Search History” all the way at the bottom of the post.

How to Manage Your Instagram Account

Now that you have all these tips,  you will need a great tool to help you manage your Instagram accounts. Socialdraft is that tool and more.

Socialdraft is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports & tons more.

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

 

 

 

For those that manage more than five Instagram account, the choices are limited. That is as many as Instagram will allow you to toggle from your smartphone. You have to either work on multiple devices (5 on a smartphone, 5 on a tablet and so on) which can be super expensive and cumbersome. In this case, you’ll be creating secondary user profiles on your other smartphones, installing another copy of Instagram, and have another account signed in, or log in, upload a photo, and switch to the other smartphone when you need to publish to your other accounts. It gets tired – fast.

NOTE: Due to the Instagram API changes of April 2018 which affected all third party apps, our Instagram implementation is currently limited to scheduling posts, searching hashtags, and scheduling reposts. We are keeping a close eye for an update from Instagram.

How To Manage Multiple Instagram Accounts

Instagram is pretty tight on their API access, so that makes it even harder to manage your account with apps, but Socialdraft offers some great Instagram tools to make your life so much easier. We’ll break down all the features Socialdraft has to help you manage multiple Instagram accounts. This is really the easiest way to manage multiple Instagram accounts. But first, we’ll give you the breakdown on how to manage them directly on Instagram.

How to Manage Multiple Instagram Accounts Directly on Instagram

How to Connect Multiple Instagram accounts to your Mobile

  1. Make sure you have the latest version of Instagram
  2. Go to  your profile page
  3. Click the down arrow next to your profile name
  4. Select +Add Account
  5. Enter the username and password
  6. Rinse and repeat with your other accounts (you can add 5 per mobile device)

How to Switch from One Instagram Account to Another

  1. Go to your profile
  2. Click the down arrow next to your name
  3. Select the account you want to use

How to use Push Notifications

***NoteI have mine turned off.

  • Click on the gear icon on your profile
  • Scroll to push notification settings
  • Choose the push notifications you’d like to get

How to Remove an Instagram account

Note: This is not deleting an account, but merely removing it from your management area. Once you do this, you will not be able to manage this account. 

  1. Select the account you want to remove
  2. Click the gear icon
  3. Click on “Log out of +username”
  4. Choose if you want the site to remember the password
  5. Click “Log Out”

HOW TO MANAGE INSTAGRAM WITH SOCIALDRAFT

Socialdraft is an all-in-one social media tool that offers some incredibly robust Instagram management tools. Let’s break down all the things you can do with Socialdraft to effectively manage Instagram.

Can you manage multiple Instagram accounts with Socialdraft? YES

Can multiple people create content for one or multiple Instagram accounts with Socialdraft? YES

Can multiple people publish content for one or multiple Instagram accounts with Socialdraft? YES

Can multiple people use Socialdraft’s Instagram tools? YES. How you dole out the power is up to you.

Socialdraft Instagram Tools

With Socialdraft you can do tons on Instagram such as:

  • Schedule images to multiple accounts
  • Have various people create the content
  • Have various people publish the content
  • Search Instagram for hashtags
  • Like images
  • Follow content creators
  • Comment on Instagram posts
  • Unfollow those who don’t follow you

How to manage multiple Instagram accounts with Socialdraft

Connect Your Instagram Accounts to Socialdraft

Before you begin to manage Instagram with Socialdraft, you will need to connect your Instagram accounts and make sure that each account has one mobile number attached to it. Let’s break down the process:

  1. Log into the Instagram account you want to connect
  2. Log into Socialdraft & Click on “Settings”
  3. Click “Connect Another Account” on the Instagram area
  4. The account will automatically populate
  5. Enter the mobile number of the person who will be in charge of posting
  6. Click Done
  7. Click Close

PRO TIP: If you are posting from a tablet, you can connect a phone number from a service such as Google Voice. Make sure the app is installed on your tablet.

Socialdraft is an Instagram scheduling tool

Schedule to Instagram From the Socialdraft Calendar

When you log into the Socialdraft dashboard, you will be taken to the calendar.

  1. Click on the date when you want the post to publish.
  2. Enter your write up, hashtags, and link (the link won’t be clickable, but it will be shortened by bitly)
  3. Add your image
  4. Choose a campaign (optional)
  5. Choose a category (optional)
  6. Choose either one or multiple specific dates OR choose recurring
  7. Follow the steps for each type of post
  8. Click schedule & follow the steps for scheduling

Schedule to Instagram with Socialdraft Via CSV

  • Download your starter CSV from the Socialdraft dashboard by going to the calendar > Import CSV > Starter CSV.
  • This will have a sample post for each of your connected accounts.
  • You need to do a little one-time formatting here depending on how you plan to craft your CSVs.
  • Enter the write-up with hashtags, image link, and URL
  • From the calendar click on “Import CSV” tab
  • Click “Upload CSV Files – Select Files”
  • Select the CSV and click “Submit”
  • Review the posts and schedule

Socialdraft is an instagram repost tool

Schedule Reposts from Instagram with Socialdraft

Socialdraft is a special Instagram repost tool. Socialdraft allows you to search for Instagram hashtags and then repost those posts not just to Instagram, but to Facebook busines pages, Facebook groups, Twitter accounts, LinkedIn business pages, Pinterest boards, and…of course…Instagram. To schedule a regram from Socialdraft:

  1. Search for a hashtag in the Instagram tool area
  2. Hover over the image you want to repost
  3. Click “Share”
  4. When the modal box opens, edit the write up as needed
  5. Keep the credit for the content creator (you should ask for permission before reposting)
  6. Follow the steps to schedule a post.

How to follow and unfollow people on instagram

Follow and Unfollow People on Instagram

It’s quite simple. To follow people, so a hashtag search and click the “follow” icon on the images you like. To unfollow those who don’t follow you back, go to the “Non-Followers” area and click “Unfollow” on the people you want to unfollow.

Tool to comment on Instagram

Comment on Instagram Posts

Yup. You can even comment on Instagram posts.

What Else Does Socialdraft Do?

Tons more. Socialdraft is more than an Instagram management tool. It helps you manage your entire social media, pull reports, and even keep an eye on your online reputation. Wanna try us out? Take a risk-free trial!

April Fools’ Day is an awesome holiday. April 1st means a lighthearted day of silly pranks and trying to outdo each other. It also means a HUGE marketing opportunity for brands and businesses who do things right. Today we’ll discuss how you can use April Fools’ Day Hashtags on Instagram. Before we do, take a few seconds to copy (and save) the hashtags below. Then read on for tips on reaching the right audience for your brand by using these tags.

April Fools’ Day Hashtags for Instagram

#AprilFools #AprilFoolsDay #April1 #Fun #Funny #Jokes #Pranks #AprilFoolsPrank #Hoax #AprilFool #aprilscherz #poissondavril

How to Use Your April Fools’ Hashtags for Instagram

April Fools day is a good chance to connect with your audience on a human level

April Fools Day is an opportunity to show your customers (and potential customers) that you can have fun. Adventure Life Travel’s brilliant April Fools’ Day prank was picked up by Instagram and got them more than 800 likes. It also makes the brand seem fun, human, relatable. They were selling nothing and got much in return. This is a good example of the tone of voice during the holiday.

Tips to get the most out of your April Fools Day Hashtags for Instagram

Post Daily

You can’t expect to only post on holidays and drive millions of people to your website, blog or store. This means that if you want a good reaction to your April Fools post, you need to start posting on a consistent basis. Use a social media

Engage your audience

After publishing each post, take some time to engage your community. Search the hashtags in your posts and engage the last 10 people who engaged the top 10 posts for each hashtags.  Like their posts and follow them. This will result in a reciprocal relationship – more likes on your post and more follows.

PRO TIP : Socialdraft has a great risk free trial. Take us for a trial and if we’re not the right fit, just cancel.

Use a Mix Industry Specific & April Fools’ Day Hashtags Hashtags

Make sure to use hashtags for your industry to get eyes from potential customers

This post by ASOS was creative genius. You’d probably think that it would be impossible to sell Wedding dresses on April Fools’ Day. This proves you can sell anything if you’re creative. This shop posted that they had just launched a wedding service that would mean you’d get married on their catwalk. If you were to do a post like this one, you’d need to use industry hashtags in order to get seen. For ASOS, since they would be selling to brides, a sample of a good set of hashtags would include #wedding #customwedding #bridetobe #sayyestothedress.

Geo-Targeted Hashtags with Your April Fools’ Day Hashtags

Use location hashtags combined with your April Fools Day hashtags

Creating a great April Fools’ post is only the beginning. If you are a local business, brand, or service provider, it is not of great benefit to have 1,000 likes from people who can’t convert to customers. If they are 50 miles away, they probably won’t convert. Follow the lead from Gotham City Collision. Their post includes gorgeous location hashtags so they have a chance to be discovered by a local audience.

Use Both Associated Brand Hashtags & Custom Branded Hashtags

Use a vertical's hashtags to get their audience to pay attention to you

April Fool’s Day is a perfect time to get another brand’s eyes on your audience. On top of that, custom branded hashtags can help you turn your audience and customers into a marketing army. Just Check out what Bare Bones (a bone broth company) did. They took a trending topic associated to their culinary brand and created an awesome April Fool’s post out of it. They “created” a new product based on the very popular show Arrested Development. By using the hashtag #ArrestedDevelopment, they are opening themselves up to an audience that likes this show (a new possible customer demographic). The big key here is that the joke is relevant to their brand. It makes sense. They’ve also used #BareBones, this is their custom hashtag. If you look at the image above, you will see how the top posts aren’t just from the brand itself. Influencers are sharing their experience with the product and posting about it. This opens up a new audience to them. These are incredibly powerful tactics that can also work for you.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

Landscape pictures can be great Instagram tools. They are used by travel bloggers, hiking enthusiasts, pastors, and…of course…landscape photographers – to name a few. In fact, landscapes are so popular on Instagram that the hashtag has been used over 81 million times. So…how are you to compete in the algorithm AND reach the people you want to convert? After your image, the next important thing is landscape hashtags. Hashtags are to Instagram what keywords are to Google. So, take a few seconds to copy the landscape hashtags below, and then read on. We’ll break down hashtag strategy and show you examples of successful landscape hashtag use.

Instagram Landscape Hashtags

#Landscape #Landscape_captures #Nature #Landscape_lovers #Photograph #Landscapes #Landscapestyles #Landscapelovers #Landscapehunter #Beautifulview #Landscapephotography #Socialdraft#Amazingview #Landscapelover #Landscape_specialist #Instanature #Instanaturelover #Instanaturefriends #Naturepic

How to Use Instagram Landscape Hashtags

 The landscape hashtags above are your starting point to getting more reach on Instagram. These will give you a chance to be found by a general audience interested in landscapes. However, you must combine these hashtags with others in order to be seen by the right audience…an audience that converts. Let’s go through some examples from various industries.

Get better reach from your landscape images on Instagram by also using industry hashtags

Combine Industry and Landscape Hashtags

Think about the hashtags for your industry. Make sure to include these in your post so you can attract people who are not just interested in landscapes, but in your industry. Lauren Brandy is a painter who understands how to sell her art on Instagram. Her landscape paintings include a mix of various types of hashtags including industry and landscape hashtags. This makes it much easier for people who are both interested in painting and landscapes to discover her. By using a mix of hashtags she has increased the chances of being discovered by a larger audience.

Reach people interested in a location by using location hashtags

Include Location Hashtags

These are especially important if you are a local business (like a hotel), a blogger dealing with location-based marketing, or if you are trying to reach an audience that is interested in a particular place. Natural Massachusetts understands this quite well. Because they are trying to reach both people in Massachusetts and people interested in the state, they make great use of location hashtags. If you are a local business (like a hotel) or even a local photographer, keep location hashtags in mind.

Control the Instagram conversation by using brand hashtgs

Include Your Brand’s Hashtag

Never forget to use your brand’s hashtag. This allows those who are searching specifically for your brand to easily find your account. It also teaches your community to use your hashtag when posting on Instagram about your brand. Château Lynch-Bages has only created 91 Instagram posts, but their community has used their brand hashtag over 6,000 times. They have created their own marketing army. This is a powerful tool. Keep your brand hashtag simple and as close to your brand name as possible.

use hashtags of similar companies and brands to reach their audience

Use Related Brand Hashtags

There are other brands and businesses you do business with. There are other brands that you use in your craft. When it is relevant, make sure to piggyback on their audience to open up your brand to them. Photographer Rudy Serrano is smart to know that people who are interested in photography and landscapes will also be interested in Nikon. It’s a great way to expand your audience.

PRO TIP – go beyond using related brand hashtags, make sure you tag their actual accounts. That will send them a notification and increase your chances of collaborations and shares.

How to Manage Your Instagram Accounts

You are now ready to start seeing targeted eyes reach your Instagram account. But, Instagram is a network that requires tools to save you time and help you plan your strategy. Socialdraft is an all-in-one Instagram management tool. Here are some of the things you can do with Socialdraft:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

The sky is ever present in our daily lives. It is a source of inspiration and a sure fire way to connect with your audience on Instagram. But sky hashtags won’t do the trick alone. You need to be smart about how you use your Instagram hashtags to reach the right audience for your brand. We have put together a list of optimized sky Instagram hashtags to get you started as well as best practices on how to use these to reach your target audience. We’ve also included examples so you can see successful uses. Before you keep reading, copy and save the Instagram sky hashtags below. These will be the start of your Instagram strategy.

Sky Instagram Hashtags

#Sky #Instasky #Skyporn #Nature #Naturelover #Cloud #Cloudporn #Naturelovers #Sunset #Sunrise_sunsets_aroundworld #Sunrise_and_sunsets #Beautifulview #Socialdraft #AmazingView #Pinkysky #All_sunsets  #Silhouette #Horizon #Clouds #Instaclouds #Bluesky 

How to Use Sky Hashtags for Instagram

Using sky hashtags alone will not get you in front of the right audience. They will help with your reach, but you need to keep in mind that these general sky hashtags are used – a lot. That means that due to the sheer volume of the images shared with these sky hashtags, your chances of staying in the feed are lower. This is why you MUST combine them with other hashtags. Let’s break down your choices:

Mix geo targeted hashtags to be seen by people in the area

Include Geo-location hashtags with your sky hashtags

If you deal in any way with a physical location, say you are a travel blogger, local restaurant, or a weathercaster, then you need to include location hashtags with your post to make sure you reach eyes that are focused on that location. Depending on your case, you should include hashtags for the #country #state #city #neighborhood that your post concerns. Fox5Atlanta was very smart here, they included both sky hashtags and location hashtags with this post.

Using your custom brand hashtags teaches your audience to tag you as well

Include a Custom Brand Hashtag in Your Sky Posts

Start off by adding your custom brand hashtags to your profile write up. Include a call to action letting your customers and audience know how you want it used. Make sure that every single one of your posts includes your brand hashtag. This serves two purposes. This gives you a bit of control over the conversation when people search for your brand. Also, it allows you to empower your audience to do your marketing for you. It’s quite a powerful tool. The Sheraton Grand Los Cabos is executing this well. Notice that while they have only created around 400 pieces of content, their branded hashtag has been used more than 800 times.

Increase chances of conversion on Instagram by including both sky and industry hashtags

Make Sure to Include Industry Hashtags 

You want people who will convert, right? So, if you were an airline and you only used sky hashtags on your post,  you’d miss out on all those people who are interested in aviation and travel. Air France uses both sky hashtags and travel industry hashtags to make sure that they are seen by people who may be thinking about planes and vacations.

How to Manage & Grow Your Instagram Accounts

With this post, you should have a strong basis to build a sky hashtag strategy for your brand. If you couple this with a strong Instagram tool, you can really save time and see an ROI from your Instagram efforts.  Socialdraft is your all-in-one tool for Instagram management. Socialdraft allows you to:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

 

Seems like Instagram is the place for food. Restaurants, food bloggers, chefs, and food suppliers rule supreme on the network. If you are planning to market your food brand on Instagram, you need to be smart about what you post, when you post it, and – most importantly – the hashtags you use to get the right people to look at your posts. Today, we’re going to start you off with some general food hashtags, Take a few seconds to copy them and save them. This will be the building block of your Instagram Food strategy. Then, read our guide below. We’ll teach you how to reach the right audience so you can convert them into customers, clicks, or purchases.

Instagram Food Hashtags

#Food #Foodporn #Foods #Instafood #Instafoodapp #Foodstagram #Instafoodie
#Foodphotography #Foodie #Foodphoto #Foodies #Foodspotting #Foodphotos #Delicious #Foodlover #Friendseat #Foodshot #Socialdraft #Foodlovers #Foodlove #Foodshare #Tasty

How to Use Food Hashtags on Instagram

The hashtags above are there to get you started. However, because they all have been used more than 500,000 times, they will quickly drop in the Instagram feed. That is why it is imperative that you edit this list and combine it with other hashtags that will help you reach the right audience. Let’s explore a few examples on how you can use food hashtags on Instagram.

Use geotargeted and food hashtags

Use Location & Food Hashtags

If you are a local business, say a restaurant, cafe or supermarket, it is imperative that you use location hashtags. Note the example above. Gotham Grill used the #NYCEats hashtag to make it easier for them to be found by people in NYC. Begin by tagging your city, neighborhood and even state so that you can come up when people are exploring your location.

Mix food hashtags and brand hashtags

Use Your Brand’s Hashtag

What better way to teach your customers to use your tag than to use it yourself. Trader Joe’s includes their hashtag #traderjoes on their posts for a few reasons. First, it allows them to come up on search when people search their brand. Second, when people look at their posts, they will get a subconscious reminder to tag their brand when they post about them. TJ’s has only posted 267 images, yet their tag has been used over a million times. Pretty smart right?

PRO TIP: Include instructions on your profile with a call to action asking your followers to tag you and use your tag on their posts.

use hashtags for brands that are related to your business

Use Related Food Hashtags

We bet no matter what kind of food business you are, you’re working with other brands. It’s smart to piggy-back on their brand when relevant. Whole Foods tagged #Allegrocoffee on their post. This is smart because it encourages them to engage. It also makes so that people who are interested in their brand now have a direct path to connect with your business.

How to use food industry hashtags

Industry Hashtags

These are simple. For example, if you’re a lobster shack, use lobster related hashtags. Why? This will give you a broader reach on Instagram. That means more likes which will give you a better chance of staying up on the newsfeed. This is merely a numbers game to keep you in sight so you can reach a targeted audience.

How to Manage Your Instagram Accounts

Now that you have a solid starting place for your Instagram Food Hashtag strategy, you need a tool to help you with implementation. Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

Hashtags are to Instagram what keywords are to Google. Hashtags are Instagram’s most powerful tools when it comes to being found organically. But, there are many brands and businesses out there who do not use Instagram hashtags the right way. Today, we will discuss the best practices for using Instagram hashtags to help you get more organic reach and to be seen by targeted eyes, by the people who can convert.

How To Use Instagram Hashtags

If your posts are set to public, you can add hashtags to your photos and videos.

1) Take a photo/video and choose a filter.

2) On the screen you see after choosing a filter, type your hashtags in the Caption field (ex: #flower).

3) If you want to tag a post you’ve already uploaded, edit the caption or include your #hashtag in a comment on your photo.

After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. We’ll use examples from companies currently using our dashboard to better explain each point.

Instagram Tips on Using Hashtags

Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky, we’ll discuss some tips and best practices to get you started.

Using hyper specific hastags will get you more results on Instagram

Be Industry Specific

Choosing industry-specific tags will help you connect with other like-minded people on Instagram, specifically customers, and verticals. This post by Devocion makes great use of coffee hashtags.

Best Practice for Instagram hashtags

Be Relevant

Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo or #wine might get you a few likes, but with over 700,000 photos tagged #photo, and 15,000,000 tagged #wine, it isn’t the best way to make your photos stand out and connect with the people most like you. Instead, use relevant tags to help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. The Loire Valley is new to Instagram, but is already using great targeted hashtags including #urLoire #PouillySurLoire which will attract a very targeted audience.

Pay Attention

Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. Instagram’s gives a great example of photos tagged #volkswagen. When you do a search for images with the #volkswagen tag, they noticed that Instagrammers use #vw to describe their Volkswagen photos more than twice as often as they use #volkswagen. Look for similar patterns for your Instagram brand.

Businesses can use emoji hashtags to find influencers, and brand themselves

Emoji Hashtags

Emoji hashtags promise to be tons of fun. A travel agency could begin to brand themselves with emoji hashtags of flags and planes, wineries could use their name and a glass of wine. The possibilities are endless and this will add a great personal touch to your brand.

Stop using vanity hashtags

Using Top Instagram Hashtags

We usually advise against using this type of Instagram hashtag. All those #f4f, #like4like and #followforfollow tags will put your post in front of eyes that have no value when it comes to conversions. The name of the game on Instagram is targeting and this is a certain way to make sure you lower your chances of seeing a return on investment on your Instagram efforts. Also, these hashtags are used a lot, so you’ll get buried by the sheer volume of content created around these tags.

NIche Instagram hashtags are the best to use to get people who convert

Niche Hashtags

The more specific hashtags are, the more engagement they attract. And the people engaged are more robust and active in the Instagram community. These are an absolute yes. If you are looking for hashtags for your particular industry or a particular holiday, check out our Instagram hashtag directory.

Instagram’s Weekly Hashtag Project

Check out Instagram’s Weekend Hashtag Project where they feature chosen themes and hashtags by the Community Team at Instagram. The weekend project is announced every Friday and on Monday Instagram showcases some of their top-notch submissions.

How to Manage Multiple Instagram Accounts

Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Spring is right around the corner and that means plenty of opportunities to take some amazing Instagram shots. It also means plenty of opportunities to promote your brand on Instagram, but if you’re going to do that properly, you need this list of Spring Hashtags for Instagram and all the best ways to use them with other hashtags so you can get organic reach from a targeted audience.

Copy this optimized list of Spring Hashtags for Instagram by clicking on “copy” below the hashtags. Save them to your smartphone’s keyboard and then read on the best practices for marketing during the Spring on Instagram and how the Socialdraft Instagram management tool can help with your efforts.

Spring Hashtags

#spring #blossom #flowers #beautiful #season #seasons #instaspring #springtime #color #ilovespring #warm #sunny #sun #socialdraft #tree
#pretty #springbreak #trees #flower #bloom #colorful #spring2018 #easter #breeze #april #march #may #holiday #holidays

How to Use Your Optimizes Spring Hashtags For Instagram

use a mix of spring hashtags and brand hashtags

Combine them with Related Brand Hashtags

Elisa is smart about her hashtag use. Notice that she uses both Spring hashtags and hashtags for Candlebox. By doing this, she gives herself a chance of coming up when people search those tags. These eyes are already vetted and will be interested in her subject. It’s a great way to increase your chances of engagement.

use industry and spring hashtags to increase your chances of targeted engagement

Combine Spring Hashtags with Industry Hashtags

Heroes of Riesling knows that using only Spring hashtags won’t get them in front of vetted eyeballs. By mixing those hashtags with those that are geared towards wine and Riesling lovers, they increase their chances of reaching a targeted audience for their wine blog.

use location hashtags to come up on locaiton search

Include Geo-location Hashtags

This is a must if you are a local business or if you are targeting people in a specific location. By using location hashtags (and geo-tagging) your post, you increase your chances of being found by people who are either in that location, who are planning to be in that location, or who are generally interested in the location. Barbuto does this quite well.

Manage Your Instagram Account with Socialdraft

Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Even with the drop on Instagram reach, we still recommend marketing your brand or business on the platform. Why? Instagram does not restrict you the same way when it comes to reaching out to potential customers. It’s incredibly easy to engage them into a conversation. If your business has not yet created an Instagram account, go ahead, take the plunge and establish a business profile on Instagram so that your brand is visible to another new market. Then, take a second to read this post. It’s a quick guide for absolute beginners (we’ve got plenty of advanced articles for you to read once you’ve mastered these basics).

Instagram Beginners Guide

We’ve mentioned this before but it bears repeating — Instagram is still one of the fastest growing social media platforms, with 15 times more user engagement than Facebook, and 40 times more engagement than Twitter.

1. Double tap a photo to like it.

2. Create an Instagram Business profile. You’ll hear that this decreases your engagement, but you can’t be fully in the game unless you keep score. When you create a business account, you’ll be able to:

  • Get insights on performance for stories and promoted posts
  • Get information on your followers and how they engage you
  • Add more information about your brand or business (example – hours, location, contact info)
  • Run ads and get reporting on your ads
  • Include call-to-action buttons

3. Choose an aesthetic look. This will help you keep consistent branding and increase brand recognition.

4. Make sure your images are always easy to read (clear, simple and to the point)

5. Click the raindrop to use tilt-shift focus on the photograph. What does this do you ask? This allows you to select part of your image to be in focus, while the rest is slightly blurry. This gives an edgy and unique to particular pics.

6. Use your phone’s camera to take all of your photos and then upload them to Instagram. This provides agents more control over design.

7. Use hashtags in your image captions. This groups the photo with other photos of similar themes and makes it easier for your audience to find you.

RELATED ARTICLES

8. Once your picture is published, click the three dots under it to delete it, share it, copy the photo’s URL, or to email it to someone.

9. Respond to any comments under your photo by holding down the user’s name. You can mention the user or be taken to their profile. By doing this they will get a notification that you have responded.

10. Keep your comments area spam free. Leaving those crummy “nice pic” comments makes it look like you don’t care about your business. Besides, as you can see in the above video, it is super easy to remove spam and block spam commenters.

11. You can delete comments that you’ve left on another individual’s photos by clicking the top right-hand corner, and then clicking the red circle next to your name. Remember to take your time and use discretion to avoid needing to do this often.

12. Want to put a filter on your photos and save them to your photos? But you also do not want to publish them on to your Instagram feed? Use this trick: Put your phone in “airplane mode” and load your photos as you would normally. Your photos will be saved to the camera roll.

13. Use a strong Instagram tool like Socialdraft. With Socialdraft you can:

  • Schedule posts to multiple Instagram accounts
  • Have multiple people create and post content
  • Search hashtags
  • Repost images to all your connected social networks
  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial. 

In 2013, Instagram announced it had over 150 million users. Just 4 years later, Instagram has grown to 700 million monthly active users. That’s some incredible growth. From a marketing perspective, it’s a wonderful social network. It allows brands and businesses to build their identity via images AND it gives them a direct line of conversation with their audience.

Instagram Marketing Tips for Business Success

If you are looking to grow your business with Instagram, there are a few strategies you should implement to help you speed up your growth and see an ROI from your time and efforts.

How to find people who will convert

1. USE VIDEOS, STORIES, AND LIVES

All three are great ways to give a less curated, more personal look at your brand or business. Those people who engage with this type of content are truly invested in what you have to say and are more likely to convert than those who merely like your photos. If you are going to begin to experiment with videos, make sure to combine them with post images. Here are a few ideas on how you can incorporate this type of content into your Instagram strategy:

  • Behind the Scenes
  • Coupons & Offers
  • Product & Service Education – how does it work/how is it used
  • Create DYIs

For example, the above video was found by using the #NYCPizza hashtag. Just four days after posting, the video had been viewed more than 1500 times. That’s a heck of a lot of people who are now aware of this business. That’s powerful.

DYK: a view on Instagram means a video has been watched for 3 seconds or more.

 

Use hashtags to be found on Instagram

2. USE THE RIGHT HASHTAGS

Hashtags are Instagram SEO. These are how you get found, so you need to be smart about it. It is a good idea to use a mix of hashtags that includes:

  • Industry hashtags
  • Custom branded hashtags
  • Related brand hashtags
  • Location hashtags (if the post is location specific or refers to a particular place)

If you use a combination of these hashtags, you will increase your chances of being found via the search. Check out the example above. Searching #NYC led us to discover a bake shop in New York. This would not have happened if they had not used this hashtag in their write up.

PRO TIP: Need hashtag ideas? We’ve put all major holidays and tons of industries here. Just click, copy & save for later use.

3. FIGURE OUT YOUR BEST POSTING TIME

On a very good note, Instagram users interact at all hours of the day and every day of the week, since users are active on Instagram through their mobile devices. We recommend that you take the time to look at your Instagram analytics (available if you have converted your account to a business account). You can see what time your followers are active per day. Use this as a guide to figure out your posting time, but don’t be shy to experiment from time to time to reach new people.

Social media schedulers with built in reposter

4. REPOST

If your clients are posting about your brand, then a repost campaign is a perfect way to engage them, thank them, and have them work to build your brand for you. How can you make this work? Simple. Search for people posting about your brand on the Socialdraft dashboard. Reach out to them to ask for permission to repost. If you want to increase your chances of getting a yes, you can offer a discount on their next purchase or even enter them into a giveaway. Then schedule reposts and you’re set. You’ve both taken care of content, connected with your audience, and now they can brag that you’re reposting their content.

5. ENGAGE

On Instagram, you can engage almost anyone (unless they are private). Start by engaging those who have posted about your business. Leave them a comment thanking them, like their images, and make it a point to engage them on a consistent basis. Then, engage those who engage your competition. Create conversations so they become aware of you and can be converted. I cannot tell you how powerful this strategy is. Try it for a week. You’ll see.

6. USE THE RIGHT INSTAGRAM MANAGEMENT TOOL

If you use the right tool, you can save time and stress on your Instagram management. Socialdraft is not just an Instagram management tool, it is an all-in-one social media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Search for images by hashtag
  • Schedule reposts from Instagram to all your connected social networks
  • Have multiple people create content and publish content to Instagram

That was just on Instagram alone. With Socialdraft, you can also:

  • Schedule posts to Facebook pages, Twitter accounts, Pinterest boards & LinkedIn pages
  • Schedule one time, recurring and duplicate posts
  • Schedule in bulk using CSV
  • Engage the community in the feed
  • Set tasks for team members
  • Pull reports
  • Keep an eye on your online reputation
  • And much more…

Curious about Socialdraft? Take us for your risk-free trial and test it out for yourself. 

 

By now you know that Instagram gets more engagement than any other social network.  If you are a local business who is just starting to use Instagram to try to get more people to come in, you’ll be playing catchup. That does not mean that you can’t succeed. Very often, small local businesses stop being “active” on Instagram within a month or so. They get discouraged because they see no results from just sharing a picture. I’m going to be honest here, Instagram takes strategy, consistency, and work. Today, we’ll give you the break down on how Instagram works; then we’ll give you 15 easy to implement Instagram Tips for Local Business.

How Instagram Works

Instagram is a social network that revolves around images – both photos and videos. When someone first logs onto Instagram, they see images taken by people they follow. Instagram users can also use the search feature to search the top posts for a particular term, people, hashtags and places.

How are Images Organized on Instagram

When you log onto Instagram and you see the images posted by people you follow, they are prioritized by how often you engage them. So, if you always like and comment on someone’s posts, it is most likely that you will see those first.

If you search people, those you follow will come up first, then those you engage most, then those that are active on the network.

If you search by hashtag or location, you will first be shown the top 9 performing posts, then you will be shown the latest images to be posted with that hashtag.

Why Should You Use Instagram to Market Your Small Business?

Instagram is an incredibly effective marketing tool for small businesses. As a business, you can grow followers and directly speak to them on the network. Because the site is focused on images, it makes it easy to tell the story of your business or brand. It is also one of the fastest growing social networks. As of September 2017, there were 500 MILLION active users. Those are some strong numbers.

Before we get to the tips to help you maximize your return on investment, let’s cover the basics.

How to Create a Solid Instagram Business Account

Create Your Username and Fill Out Your Profile

Create uniformity by creating consistent usernames for all social networks

The above example is a good profile for a local business on Instagram. Why? The profile clearly and simply states what this account is and where it is located. There is no question that this is a French restaurant in New York City. Here are some tips on how to make your Instagram business account effective:

Use Consistent Handles

When choosing the name of your Instagram account, try as much as you can to be consistent with your username/handle. Sign up for an Instagram account with the same name as your Twitter & Facebook account. Madison Bistro has the same handles across Social Media, including Twitter. This makes them super easy to find across networks. If your desired username is taken up, keep the new version as simple as possible.

Connect to Facebook

Make sure to connect your account to Facebook. When eligible, switch to a business profile.

Take Care of Branding

Add a profile photo or brand logo. Bear in mind that your profile photo or brand logo will be cropped into a circle and appear as a 150 x 150-pixel image on most phones, so your logo or image needs to be legible on smartphones and mobile devices.

Link Out to Your Website

Add a link to your website. This is especially important because you can’t add links to Instagram posts. Your profile is the only spot where a link can push people towards your website, so make this a priority.

SEO Your Profile

Make sure to include call-to-action phrases and geo-location information so people know where your local business is located. In the example above we have “Traditional French Cuisine” and “Madison Avenue”.  This gets the point across without being spammy.

Convert to a Business Account

You will hear from many that it is harder to get engagement as a business account. To these people, I say – analytics are key. What does engagement matter if the people who are following you are not your target audience? If you were the above restaurant in NYC and your following was in Spain, you’d want to know and re-work your strategy, right? The idea is not to have vanity metrics, but to have followers who can convert. If you don’t have access to analytics, you will have a much harder time getting people to convert.

Instagram Tips for Local Businesses

Start with Clear Goals

Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience? Pick a goal or two that can be achieved by connecting with Instagram’s highly visual and creative community. If you were this French restaurant in NYC, you could start with setting a goal to get 100 people in NYC to follow your account. This is clear, attainable, and measurable. Once this goal is set, then you can create more aggressive goals, like getting 50 people to click thru to your website to make reservations for an event. Again, the key here is that your goals are clear and attainable.

How to set a consistent theme on Instagram

Choose Themes to Tell a Cohesive Story

Choose storylines that are authentic to your brand and are best conveyed through captivating imagery. Create posts that follow these themes for a diversity of content that also remains consistent over time. For example, pick a filter and stick with it. Make all your images black and white…you get the idea. The example above uses Tiffany’s iconic blue as the overall theme of their account.

Create High-quality Content Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform. Or, if you’re a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead. 

 

Come to our bar and we’ll help you out! – 37th St. at Madison Ave. A photo posted by Madison Bistro NY (@madisonbistrony) on

Limit Text

Keep captions short and fresh. People online have a short attention span, so don’t give them a book to read.

A good Instagram tip for small business is to ask questions

Ask questions to engage people This will get them to comment on your post and increase your engagement. A few examples: What do you think our most popular dish is? Are you ready for Happy Hour/Friday/The Weekend? Are you Hungry?

Comment & Like Use hashtags, location, and photos of you to find others’ images of your brand. Engage with them by liking and commenting on their images. Since you are a local business, you will also want to engage those posting images of your city, state, and neighborhood. They’re nearby…you can convert them! A tip to get more reach out of your Instagram account

Geo-Tag your Posts

Include the location of your photo or video when it helps tell the story of the image. This will make it so your image comes up when people search by location, it’s a great way to be discovered especially now that people will be able to follow hashtags.

 

Tag Relevant People Use the Add People feature to tag accounts in your image when they will help you reach a broader audience. Note how Le Bernadin tags their Chef Eric Ripert.   

Use Image Editing Apps Edit your images with filters and other tools available in the Instagram app. These effects give images that unmistakable “Instagram” look that people respond to. You can also use these to say add a logo to brand all your images. Highlight Your Brand’s Identity Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand’s identity or point of view.  

 

#SoupDumplingSaturdays thanks for the photo, @eatingnyc ?! #xiaolongbao #dimsum #westvillage #uws A photo posted by RedFarm (@redfarmnyc) on

Use Hashtags

Hashtags are one of the keys to success on Instagram. Make sure to use relevant, popular (but not too popular) ones for your image content. Incorporate a mix of targeted and general hashtags (we recommend you use all 30). If you don’t know how to use Instagram hashtags, click here. But in the meantime, make sure you use location-specific hashtags.

Pay Attention To The Background

Sometimes the background in your photograph is more interesting than the person or image in the foreground. You don’t want someone to sneak in the background for a photobomb that can ruin your shot. Or maybe you do want things like that to happen. As long as it’s interesting it can get you and your brand attention.

Take Photos From Unique Angles

Cheers to the weekend!!!!!! #regram #dinner #tgif #friday #weekend #nyc #food #wine #foodie #uws #centralpark #eat #datenight #date #potd #ny #newyork #newyorkcity #instagood #instamood #instafood #manhattan #nom #nomnom #nomnomnom

A photo posted by Bellini Italian Restaurant (@bellininyc) on

There are a lot of photos on Instagram, as in billions of photos.  You’ll know when you’re getting too much light in the frame and when you’re not getting enough. “There is a lot more you could do with light, but for quick ways to make your photos different try shooting from unique angles. Get real low and shoot up on things like buildings, walls, and people. These photos will stand out and will get you lots of attention.”

Promote your business on both Instagram and Facebook

Promote Your Business on Both Facebook and Instagram

If you really want to maximize your efforts, then boost them with paid media. Chances are your competitors are not currently doing this which means you can get some amazing ad prices and tons of rewards.

Widen Your Exposure to Other Brands

Social Media Examiner advises small businesses to follow other brands on Instagram. It’s good to research, you can engage their followers, and you can stay fresh with ideas.

Balance Fun Images With Pictures From Your Business

Keep your Instagram feed fun. Don’t just push out promotional items, Instagram is all about lifestyle. Take pics of your staff, customers (always with permission) and get them involved in the process.

Post to Instagram daily

Studies show that if you don’t post consistently, your audience will leave and your reach will drop. It will also make it harder for you to come up on search. That’s why it is so important that you post daily on Instagram. You can schedule posts for multiple Instagram accounts using the all-in-one social media tool, Socialdraft.

Socialdraft is more than just an Instagram management tool. With Socialdraft, you can:

  • Schedule to multiple Instagram accounts, Twitter accounts, Facebook pages, Pinterest boards, and LinkedIn pages
  • Schedule one time, duplicate, or recurring posts
  • Schedule in bulk (perfect if you run recurring promotions, post reviews, and evergreen content).
  • Set up different people on your team with different permissions.
  • Pull reports
  • and much more

If you want to take Socialdraft for a risk-free trial, just click here. 

Instagram offers a great marketing opportunity to businesses. In case you’ve been living under a rock, Instagram is a social network that lets users take pictures and videos, apply filters to them, and share them with their followers. It has grown exponentially and continues to grow. Let’s look at some stats before we give you an essential set of Instagram local business tips to help you convert eyes to customers:

2014

  • 200 million active users
  • 70% of which logged in daily

2015

  • 400 million active users
  • 60% of which logged in daily

2016

  • 500 million active users
  • 300 million of which log in daily.

2017

This means your current and potential customers are on Instagram. It also means that if you are not using the platform, you are missing out on some pretty good opportunities.

You may think you waited too long, but you haven’t. If you are willing to put in the work and you have the right strategy and tools, you can catch up in no time and convert eyes on Instagram into customers. Let’s give you the arsenal you need to get your local business started on Instagram.

INSTAGRAM LOCAL BUSINESS TIPS

How to format your local business Instagram profile

Choose a Username 

This is how people will find you. You want to make it as easy as possible for people to find you again. This means that you should not use any weird characters or words. When choosing your handle, keep it simple and constant with the rest of your branding. Let’s use Epicerie Boulud, a French restaurant/shop in New York as an example, they do things right!

If your business was “Epicerie Boulud”, your ideal Instagram handle should be @EpicerieBoulud. If that was already taken, you could try something like @EpicerieBouludNY (add the location marker). If that is taken, you can try @EpicerieBouludUWS (hyper-local – with the neighborhood as the marker). Stay away from numbers, caps, or weird letters, that will make it harder for people to remember your handle.

Measure ROI with branded hashtags

Personalized-Branded #hashtags 

Create a hashtag for your business. The easiest one to go with would be your username #EpicerieBoulud. Use this hashtag on all pictures posted to Instagram. This will help you later on when sharing your Instagram content to other social media channels. Encourage clients to use this hashtag on your profile (this would be an improvement to the EB account) or by pushing contests and discounts. As you see in the example above, your branded hashtag can be used by your marketing team, press, and consumers. it can help you convert your customers into a marketing army. That’s some pretty powerful stuff.

Use keywords and local info in your Instagram profile

Optimize Your Listing

There are certain things your listing should always have. These include:

a. Your business name (Epicerie Boulud)

b. What your business does with keywords (@DanielBoulud‘s eat-in/take-out market and catering)

c. Your location (?Upper West Side?Plaza Food Hall?WTC Oculus)

d. Call to action (this one is missing here – a call to action to share with a branded hashtag would be perfect here)

e. URL (www.epicerieboulud.com)

Epicerie Boulud has an almost perfect Instagram page profile. All they are missing is a call to action to the public. They could add a tag us on your #EpicerieBoulud pics for a chance at free coffee.
How to get customers to come to your local business with Instagram

Reply to Comments

You wouldn’t ignore someone who complimented your products or services at your local business. Same goes for Instagram. That’s one thing EB is not doing right compared to our second example, Burger & Lobster. Burger & Lobster engages almost every single person who leaves a comment on their profile. This is a smart way to build a relationship and get customers to come back and spread the word.

Use local hashtags to attract a local audience

Use Local Hashtags

You’re already using your custom hashtag. As a local business you need to use other hashtags that will attract the eyes of those who can convert to customers, that means using local hashtags. If you were a local business in NY, you’d want to use hashtags related to the city, neighborhood and nearby landmarks. This way, when people search Instagram for them, you have a chance of being discovered by locals and tourists.

Posting Frequency

Post often, not too many businesses are taking advantage of this platform. Post at least 1 time a day.  If you’re too busy and can’t post daily, it is better to skip a day than put out bad content. But try not to skip more than 1 day. The Instagram algorithm can be brutal and if you don’t post daily, your reach can suffer.

Cross promote your Instagram on other social networks

Cross-Promote 

Remember we told you to create a personalized hashtag? This is where it comes in handy. Although you can instantly share your Instagram photos to Facebook and Twitter, you don’t want to. If someone is a fan of your local business on multiple social networks, you’ll just bore them that way. However, you can cross-promote networks to let people know that you’re active elsewhere and that you have different offerings.

Amplify User Generated Content

A simpler way to say this is “repost content from people who post about your local business”. It’s that simple. Remember that branded hashtag? Simply click on that branded hashtag to find people who posted about your biz. They’re creating content daily, sharing it to their audience…so why not share it with yours. But don’t just go and share without first asking for permission. You want to do this because you’re using someone else’s content AND because when you ask for permission you are building a relationship with this loyal customer. It’s a win in so many ways…and, if you use the Socialdraft dashboard, you can do this with ease!

(Shameless plug – if you don’t have a Socialdraft account, take a test drive – it won’t cost you anything to try us out).

Be a part of the conversation 

Go beyond waiting for people to comment on your images to engage them. Do hashtag searches for your city, neighborhood…then engage those creating content around your area. Chances are they’re nearby and you’re making it easier for them to discover you. Don’t be shy here. Do the work for them.

Use A Social Media Scheduler Like Socialdraft

Socialdraft is an all-in-one social media tool geared for local businesses. With Socialdraft, you can manage your local business’ entire social media presence. Here are a few things you can do with Socialdraft”

  • Schedule posts to Facebook pages, Twitter, Instagram, Pinterest and LinkedIn
  • Give access to your team members or marketing company and set permissions on them. This keeps your social media accounts safe and lets you delegate.
  • Schedule recurring posts for promotions, reviews, sales and holidays.
  • Find out which influencers you need to engage.
  • Know whenever your business is mentioned on the web or on social.
  • Share the great mentions to social with a few clicks.
  • Repost from Instagram to all other social networks.
  • Pull reports so you can analyze your performance.
  • And tons more.

If you’re curious about Socialdraft, sign up for our risk-free trial. If you have questions, just ask by clicking on support.

 

Instagram is unlike all other social networks. I’ve been recently getting more and more active and LOVE the interaction and connections to be made here. However, it is not as easy to get engagement and to grow your account as it used to be. First, Instagram was purchased by Facebook. Then, the Instagram algorithm was put into place. Lastly, Instagram announced not just that it has 800 million users, 500 million of which log on daily and 200 million who advertise. This means that there is more competition and that you need to be smarter than ever in how you use Instagram.

How to Grow Your Instagram Following

As a brand or local business, you may be a little concerned on how to get started with your Instagram account and how to grow your audience.  But if you take it step by step, you will be just fine.

Steady growth comes from consistent engagement and posting

Understand Your Audience

If you are going to grow your Instagram, you need to know your audience. Instagram’s demographic has changed tons, especially with its rapid growth. Let’s look at who uses Instagram today:

  • 80% of Instagram users are outside the US
  • 31% of American women and 24% of men use Instagram
  • 32% of all people who use the Internet use Instagram
  • 59% of people between the ages of 18 & 29 who use the web use Instagram
  • 33% of people 30-49 years old who use the web use Instagram
  • 38% of women who use the internet use Instagram
  • 26% of men who use the internet use Instagram
  • 17% of teenagers say Instagram is the most important social network

Start by making a user profile. Then begin to think about what other accounts like yours they will like. Check out the followers of those accounts and engage them. This is your audience. One Socialdraft user, Cognac Maniacs, represents the Cognac region. Since this beverage is very popular within the male urban market., Instagram was the perfect platform for them. They were able to grow their account organically on the platform by 5,000 followers in just 3 months by engaging followers of similar accounts.

2. Make Things Personal

Instagram is all about passion…and pictures, of course. Make sure your content expresses that passion, be creative. This is the last place you want to be boring, repetitive, or overly salesy. Keep the 80/20 rule in mind and don’t bore your audience with constant product shots. Instead, highlight your team at work, take pics of your neighborhood, or of silly things that happen. A repost campaign is perfect for this. With a repost campaign, you are publishing other people’s content. They are the ones creating the message, not you. It’s all about rewarding your audience for being loyal. If you use Socialdraft, scheduling these reposts is super easy.

3. Take a Photography Class

Yes, I said that. Instagram is all about visuals, and high-quality photos and videos can make or break your marketing efforts.  Luckily, you have the internet at your fingers and there are tons of great tutorials out there. Start off with learning about the rule of thirds.

Mobile Photo Applications

4. Get Appy

There are tons of apps out there to help you create amazing photos, check out Afterlight, VSCOcam, PicFrame, and PhotoStudio. These are a few of our staff’s favorites photo editing apps to get you started.

5. Post Daily

We polled Socialdraft users, and the overwhelming opinion was that not posting daily can result in lower engagement. This is dangerous, as your fans can lose interest, or your competition could swoop in and steal them from you. Make sure to post on a daily basis, twice a day if possible. Don’t overpost either. Once a day is good for most brands but look at analytics. Your brand is not average, so make use of the info given to you by Instagram’s analytics dashboard to figure out what is best for you.

6. Engage (Lots)

With all the extra competition out there, you can’t rely on hashtags and the algorithm to get people to come to you. The best way to get followers is to get out there and engage them. Find other accounts that are similar to yours (same industry or brand type). Find the people who engage them by checking out their latest images. Click through to their profile and engage them. Comment on their images, but make the comments good. “Great picture” is not going to get you anywhere. Engage them, like their image and comment. You will begin to see them reciprocate.

7. Get Organized

You create a calendar and strategy for Facebook and Twitter, you should do the same for Instagram. Yes, I know you can’t “publish” posts, but with Socialdraft you can schedule your posts. They will go to your phone and you can schedule from there. It is the best way to make sure you publish daily.

8. Repost Community Content

This is especially powerful if you are a brand (as in the cognac example above) or even a local business. Search for content created about you on Instagram (super easy to do on Socialdraft). Then, share this content not just to Instagram, but the rest of your social networks. We recommend that you ask permission before you do. When you do this you are both complimenting the content creator, and starting a conversation. This is a fabulous way to build brand advocates.

9. Measure

A game is no fun if you don’t keep score. This also applies to Instagram. The one issue with Instagram is that it only gives you 7 days worth of analytics, so make sure to keep track of them on Google docs.

 

10. Shorten URLS

Since you can’t add links to pictures on Instagram, you can use a URL shortener (like Bit.ly) to create easy to remember URLs that will help point people to where you want them to go. This will also allow you to measure if people are actually going outside of Instagram to your website. If you can get them to do this, then you’re an Instagram success.

Got questions about Instagram? Need help with Social Media? Ask for an invite to our Facebook group. We’re there to help!

 

 

Turtles. These darling reptiles are beloved the world over and are quite popular on Instagram. They’re so popular that there are currently over 3 million posts tagged turtle. That means that your turtle images have the potential to reach a huge audience, but you can’t reach the right audience without using the proper Turtle hashtags.

Your strategy will vary if you are a travel account, an environmentalist account, a tattoo artist…see where I’m getting at? Today, we’ll discuss how to use your turtle hashtags and how to combine them with other types of tags to increase your reach to a targeted audience. Before you read on, take a few seconds to copy the Turtle hashtags below, these will be the foundation for your strategy.

Instagram Turtle Hashtags

#Turtle #Turtles #Instaturtle #Instaturtles #Turtlelove #Turtlelover #Turtlesofinstagram #Turtlelife #Mypet #Pet

How to use Your Instagram Turtle Hashtags

 Location hashtags are great for local businesses

Combine them with Location Hashtags

This is great if your brand or business has anything to do with a location. We chose this example from the Australia Instagram account, but this is a good strategy not just for travel brands,  but local businesses (restaurants, shops, vets). Tourism Australia uses location tags to get in front of people who are interested in particular areas, in this case, #queensland and #GreatBarrierReef. They are giving themselves more chances to be discovered by those who are actively looking for information on the area. This is a great Instagram SEO strategy.

Include hashtags that are specific to your business with your turtle hashtags

Mix in Industry Hashtags

 Tattoo artist Lilian Raya is smart about her hashtag use. Here, she uses turtle hashtags to appeal to a wider audience and increase her likes; but she also includes industry hashtags (#tattoo #colortattoo #inked) in order to give herself a chance to be seen by people who convert. People who may be browsing for ideas on a new tattoo. They will be easier to convert than those who merely like turtles, but it is those turtle likes that give her a chance to come up on Top Posts and get more organic views.

Mixing custom brand hashtags with your turtle hashtags will help you build your brand

Use a Custom Brand Hashtag

Custom brand hashtags are a great way to get your audience and customers to act as free marketers for you. Just check out the above example from Petco. While they have only created a little over 2,000 posts, there are over 400,000 posts that are tagged Petco. That means that there are a large number of people who are being exposed to their brand by current customers. This is an incredibly powerful tactic.

RELATED ARTICLE: How to create & implement branded hashtags on Instagram.

How to Grow, Schedule & Manage Multiple Instagram Accounts

Having the right hashtag strategy will help you on Instagram, but actually getting an ROI from your Instagram account takes more. Instagram’s algorithm means that you must post on a consistent basis, engage your audience, and manage your following.

Doing all this can be time-consuming, but Socialdraft is the Instagram tool that can help you manage your accounts without wasting a ridiculous amount of time. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts in a particular industry & schedule reposts to all your connected social networks
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest
Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

Take Socialdraft for a risk-free trial. It’s easy

As of early 2017, Instagram has 600 million monthly active users. But what’s relevant to anyone in the music industry, especially those who are in the DJ industry is that 28% of internet users who are between the ages of 18 and 29 use Instagram and that 4% of internet users bet 30-49 do as well. That means that your target audience is on Instagram. The problem? There’s tons of content and competition on Instagram. As of February 2017, there were 18 million posts tagged #DJ. This means you need to be smart about your hashtag use to stand out from the crowd. Before we discuss how to use your DJ hashtags, take a few seconds to copy those hashtags below. They will be the building block to your Instagram strategy.

DJ Hashtags for Instagram

#Dj #Mixing #Djlife #Newmusic #Hiphop #Mastering #Music #Instamusic #Remix #Soundcloud #Studio #Recording #Party #Mixer #Launchpad #Produce #Bass #Beatmaker #Musicstudio #Studiolife #Musicproduction #Dubstep

How to use DJ Hashtags for Instagram

A good way to expand your audience is to use hashtags for relevant brands

Combine them with Related Brand Hashtags

DJ Lena Estetica understands the power or related brand hashtags. Although she has a healthy following on Instagram, she still uses hashtags for related brands; for example, venues that she will appear at. By doing this she allows her posts to come up on the feed for these tags and gives herself exposure to a very desirable and related audience which has a higher chance to engage her content…and more importantly, attend her shows.

A custom hashtags will help you convert fans into brand advocates

Make Sure to Include YOUR Branded Hashtag

Every DJ and music related brand should have a custom hashtag. This can be something simple, like your name. The Nature One festival utilizes this exact method #NatureOne.  Note that while they’ve only created 340 pieces of content, the hashtag has been used over 40,000 times. This means that their fan base is so vested in their brand and in being associated with it that they are acting as a marketing army that only makes the brand stronger.

Use geo targeted hashtags to draw in a local audience

Incorporate Location Hashtags

Location hashtags are quite useful if you need to promote a show or venue. Sure, you want your DJ brand to be internationally known, but converting people to see your shows is much easier if they are nearby. Le Shuuk uses location hashtags such as #Stuttgart and #Germany alongside DJ hashtags so that he can come up on the feed for his core follower base in Germany.

Use hashtags for your specific type of music to get in front of the right audience

Use Industry Specific DJ Hashtags

There are many different types of DJ’s, different styles, different industries, different music. While the general music audience may convert, you will have a better chance of getting engagement if you target those closest to your exact industry. If you are a techno, electronica, or dubstep DJ, then you need to mix in a few hashtags for the genre that fits you. If you’re a wedding DJ, then you need to edit your tags to attract the right eyes. The idea is to mix in the general hashtags to get a wider reach and mix in more specific ones to assure engagement and increase the chances of a return on your Instagram investment.

How to Manage and Grow Your DJ Instagram Account

It takes more than just the right hashtag strategy to see a return on investment from Instagram. In order for your account to be effective, you need to consistently manage and care for your account. That means posting daily, engaging your audience, and cleaning up your account.

Socialdraft is the Social Media Management Tool that can help you manage this. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtag and schedule reposts to all your connected social networks.

But Socialdraft is more than just an Instagram management tool. With Socialdraft, you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

What are you waiting for? Take Socialdraftrisk-freesk free trial. It’s easy

Sunrises are with us daily. They inspire us, they make us happy, they keep us warm. They are also a great way for you to market yourself on Instagram. Sunrise images can be used by many different types of brands and businesses: sports, travel, fashion, art, coaching, music, photography…the list goes on. If you are going to market your brand or business on Instagram using a sunrise, you’ll need to start with a great set of Sunrise hashtags. However, these alone won’t get you the right audience. They will help you get into top posts…but combining your sunrise hashtags with other types of tags is how you will see an ROI from your Instagram efforts.  Below is your list of the top Instagram Sunrise Hashtags. Copy these and save them so that you can use them on your Instagram posts. Then read on to learn how to properly use these hashtags to get in front of the right audience that converts.

Sunrise Hashtags For Instagram

#Sunrise #Sunrise_sunsets_aroundworld #sunriseavenue #sunrises #Earlymorning
#Beautifulview #Morning #Amazingview #Sun #Sky #Skyporn #Cloudporn #Horizon #Nature#Naturelovers #Instasunrise #Scenery #Landscape #Instasky #Orange #Goodstart

How to Use Your Sunrise Hashtags

Using Industry hashtags will get your Instagram images in front of those who are more likely to convert

Combine them with Industry Hashtags

Imagine what would have happened if NA-KD Fashion had only used sunrise hashtags in this image. Sure, they may have gotten some likes from people who like sunrises and photography, but who they really need to get in front of people who may buy. By using industry hashtags such as #NYFW they are giving themselves a chance to appear on Instagram search for those who are interested in Fashion Week. This is their core customer and this is smart hashtag use.

Related brand hashtags can help you grow your following

Naomi-Jane Adams of Book on In understands how powerful using another brand’s hashtag can be (when it is related and non-spammy). By using the branded hashtags for the Hilton hotel chain – #ShareMyHiltonPic and #HiltonHotel, her images come up on these searches. This means that an audience who is interested in the Hilton and may be thinking of staying there has a higher chance of clicking over to check out her post where she can convert them. Whenever you post, think of what other brands can have this effect for your images.

Geo Location tags will get you engagement from a local audience that converts

Mix in Location Hashtags

This is a great way to get engagement from both a local audience and people who are interested in a location. Digital Nomad Blanca uses multiple types of location tags to attract people to her travel posts. Notice the tags used in this image go beyond basic location tags like #Colombia & #SantiagoDeCali. She also includes tags such as #SalsaCapitalOfTheWorld and #igersCali to draw all types of people interested in that location.

How to Grow, Schedule & Manage Instagram

You now have a full understanding of the other types of hashtags you need to mix in with your sunrise hashtags. These will put you a step closer to reaching your targeted audience, an audience that converts. However, hashtags alone won’t cut it. You need to post & engage on a consistent basis, manage your followings, and review your performance.  Socialdraft is a Social Media Scheduling tool that will help you manage all these tasks. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtag and schedule reposts to all your connected social networks

However, Socialdraft is more than just an Instagram management tool. Socialdraft is an all-in-one social media tool that lets you:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

 

 

“Dogs are our link to paradise. They don’t know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring–it was peace.”
― Milan Kundera

Needless to say, humans and dogs have more than a symbiotic relationship. We’ve gone beyond helping each other eat to giving each other warmth, love and care. It is no surprise that the dog industry is big business and that this has translated to over 121,827,000 Instagram posts using the #dog hashtag as of today. What does this mean? That if you are marketing your dog images on Instagram you have a HUGE opportunity and just as much competition. Today, we’ll give you a list of the top Instagram Dog Hashtags. Take a few seconds to copy and save these dog hashtags onto your phone so you can use them any time you post dog images to Instagram. Just remember that these hashtags are the building block to your strategy. You’ll need to combine these with other types of hashtags in order to get in front of the right audience, an audience that converts. Keep reading to learn how to mix and use these hashtags to see an ROI from your dog Instagram posts.

A List of Dog Hashtags

#Dog #Instadog #Instadog #Instadogbreeds #Instadogofficial #Puppy #Puppylove #Instapuppy #Puppypalace #Doglovers #Puppyeyes #Doglover #Instapuppies #Puppydog #Puppygram #Doggie #Puppyoftheday #Doggy #Doggylove #Cutedog #Cutedogs #Puppylife #Doggies

How to Manage & Grow Your Instagram Accounts

Before we move onto the strategy you will use with your dog hashtags, we need to discuss the work you need to do in order to actually get Instagram results. That incredible gorgeous puppy and a great set of hashtags will only get you so far. The latest Instagram algorithm penalizes accounts that

  1. are not active
  2. don’t get engagement

This means that in order to actually see a return on investment (ROI), you need to post on a consistent basis – ideally daily- and to engage your audience by liking their posts and commenting. Socialdraft is a Social Media Scheduling tool that helps you manage all this. With Socialdraft, you can:

Schedule posts to multiple Instagram accounts
Have multiple people work on various accounts
Search for posts by hashtag and schedule reposts to all your connected social networks

However, Socialdraft is more than just an Instagram management tool. Socialdraft is an all-in-one social media tool that lets you:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

 

Using breed hashtags with your dog Instagram posts will get you more exposure on Instagram

Include Breed Hashtags

Sure, using the general dog hashtags above is going to get your image in front of the eyes of dog lovers, but using breed hashtags will get you in front of those who love the particular breed for the pup in your image. That means your post will be seen by people who are super passionate about that pup and that you’ll significantly increase your likes and comments. Check out the above post by Oscar the Frenchie NYC. He uses various types of hashtags (we’ll show more examples of those later), but he always uses breed hashtags so that Frenchie lovers always have a chance to see his posts

#frenchie #frenchbulldog #bouledoguefrancais #bulldog #bulldogfrances #frenchielove #frenchies #frenchbulldogs #frenchiesofig #frenchbulldogsofinstagram #frenchiesofinstagram #instafrenchie #frenchieoftheday #frenchiegram

Industry hashtags will increase conversion on your dog Instagram posts

Include Industry Hashtags

Not all Instagram dog posts on Instagram are made the same. Some are just cuteness all around, others sell dog food, others promote doggy adoption. Whenever you post your dog related image to Instagram, keep your industry and goal in mind. Take the above example. Dr. Evan Antin, a vet in Conejo Valley, did a TV spot to urge people to adopt dogs and to stop going to breeders and pet stores. By using the tags #adoptdontshop and #rescue, he assures that the post will be seen by those who are actively browsing those terms on Instagram. Before you post, ask yourself what terms your target audience, the one who will take the action you desire would look for, and include those in your post.

Local businesses need to use location hashtags such as neighborhood, city and state

Include Location Hashtags

If you are a local brand, business or service provider (like a pet shop, vet, or dog walker) you need to use location hashtags to increase your ROI. Just think about it. Using general, breed, and industry hashtags will get you global eyes, but you need to be seen by people in your area, people who convert. Check out the post above from ps9pets, a Williamsburg, Brooklyn pet shop. Note how they include both #Williamsburg and #Brooklyn in their post. This makes it so whenever someone is looking through those hashtags, they have a chance to be seen. And that means another chance at exposure by someone who could go in and make a purchase.

How to use custom hashtags to get your customers to market your business

Include Custom Brand Hashtags

If your brand or business does not have a custom brand hashtag, you need to create one. They are a fantastic way to get your audience to participate in marketing your brand. Stella & Chewys, a raw dog food company understands perfectly well how to do this. Note that in their profile, they have included a call to action asking their customers to tag their images #StellaAndChewys in order to be featured. By doing this, they get their customers to become brand advocates, and they solve the problem of having to create content. While they have only posted about 200 posts, there are over 4,000 that use their custom hashtag. Pretty smart, right?

You are now fully equipped to get tons of love on those dog Instagram posts. You’ve got an Instagram scheduler that will save you time and help you manage your account, you’ve got your base dog hashtags, and you know how to use them to both get more organic reach AND more likes and comments. If you liked this article, share it so social media…and take Socialdraft for your risk free trial.