Tag Results

Turtles. These darling reptiles are beloved the world over and are quite popular on Instagram. They’re so popular that there are currently over 3 million posts tagged turtle. That means that your turtle images have the potential to reach a huge audience, but you can’t reach the right audience without using the proper Turtle hashtags.

Your strategy will vary if you are a travel account, an environmentalist account, a tattoo artist…see where I’m getting at? Today, we’ll discuss how to use your turtle hashtags and how to combine them with other types of tags to increase your reach to a targeted audience. Before you read on, take a few seconds to copy the Turtle hashtags below, these will be the foundation for your strategy.

Instagram Turtle Hashtags

#Turtle #Turtles #Instaturtle #Instaturtles #Turtlelove #Turtlelover #Turtlesofinstagram #Turtlelife #Mypet #Pet

How to use Your Instagram Turtle Hashtags

 Location hashtags are great for local businesses

Combine them with Location Hashtags

This is great if your brand or business has anything to do with a location. We chose this example from the Australia Instagram account, but this is a good strategy not just for travel brands,  but local businesses (restaurants, shops, vets). Tourism Australia uses location tags to get in front of people who are interested in particular areas, in this case #queensland and #GreatBarrierReef. They are giving themselves more chances to be discovered by those who are actively looking for information on the area. This is a great Instagram SEO strategy.

Include hashtags that are specific to your business with your turtle hashtags

Mix in Industry Hashtags

 Tattoo artist Lilian Raya is smart about her hashtag use. Here, she uses turtle hashtags to appeal to a wider audience and increase her likes; but she also includes industry hashtags (#tattoo #colortattoo #inked) in order to give herself a chance to be seen by people who convert. People who may be browsing for ideas on a new tattoo. They will be easier to convert than those who merely like turtles, but it is those turtle likes that give her a chance to come up on Top Posts and get more organic views.

Mixing custom brand hashtags with your turtle hashtags will help you build your brand

Use a Custom Brand Hashtag

Custom brand hashtags are a great way to get your audience and customers to act as free marketers for you. Just check out the above example from Petco. While they have only created a little over 2,000 posts, there are over 400,000 posts that are tagged Petco. That means that there are a large amount of people who are being exposed to their brand by current customers. This is an incredibly powerful tactic.

RELATED ARTICLE: How to create & implement branded hashtags on Instagram.

How to Grow, Schedule & Manage Multiple Instagram Accounts

Having the right hashtag strategy will help you on Instagram, but actually getting an ROI from your Instagram account takes more. Instagram’s algorithm means that you must post on a consistent basis, engage your audience, and manage your following.

Doing all this can be time consuming, but Socialdraft is the Instagram tool that can help you manage your accounts without wasting a ridiculous amount of time. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account

Take Socialdraft for a risk free trial. It’s easy

As of early 2017, Instagram has 600 million monthly active users. But what’s relevant to anyone in the music industry, especially those who are in the DJ industry is that 28% of internet users who are between the ages of 18 and 29 use Instagram and that 4% of internet users bet 30-49 do as well. That means that your target audience is on Instagram. The problem? There’s tons of content and competition on Instagram. As of February 2017, there were 18 million posts tagged #DJ. This means you need to be smart about your hashtag use to stand out from the crowd. Before we discuss how to use your DJ hashtags, take a few seconds to copy those hashtags below. They will be the building block to your Instagram strategy.

DJ Hashtags for Instagram

#Dj #Mixing #Djlife #Newmusic #Hiphop #Mastering #Music #Instamusic #Remix #Soundcloud #Studio #Recording #Party #Mixer #Launchpad #Produce #Bass #Beatmaker #Musicstudio #Studiolife #Musicproduction #Dubstep

How to use DJ Hashtags for Instagram

A good way to expand your audience is to use hashtags for relevant brands

Combine them with Related Brand Hashtags

DJ Lena Estetica understands the power or related brand hashtags. Although she has a healthy following on Instagram, she still uses hashtags for related brands; for example, venues that she will appear at. By doing this she allows her posts to come up on the feed for these tags and gives herself exposure to a very desirable and related audience which has a higher chance to engage her content…and more importantly, attend her shows.

A custom hashtags will help you convert fans into brand advocates

Make Sure to Include YOUR Branded Hashtag

Every DJ and music related brand should have a custom hashtag. This can be something simple, like your name. The Nature One festival utilizes this exact method #NatureOne.  Note that while they’ve only created 340 pieces of content, the hashtag has been used over 40,000 times. This means that their fan base is so vested in their brand and in being associated with it that they are acting as a marketing army that only makes the brand stronger.

Use geo targeted hashtags to draw in a local audience

Incorporate Location Hashtags

Location hashtags are quite useful if you need to promote a show or venue. Sure, you want your DJ brand to be internationally known, but converting people to see your shows is much easier if they are nearby. Le Shuuk uses location hashtags such as #Stuttgart and #Germany alongside DJ hashtags so that he can come up on the feed for his core follower base in Germany.

Use hashtags for your specific type of music to get in front of the right audience

Use Industry Specific DJ Hashtags

There are many different types of DJ’s, different styles, different industries, different music. While the general music audience may convert, you will have a better chance of getting engagement if you target those closest to your exact industry. If you are a techno, electronica, or dubstep DJ, then you need to mix in a few hashtags for the genre that fits you. If you’re a wedding DJ, then you need to edit your tags to attract the right eyes. The idea is to mix in the general hashtags to get wider reach, and mix in more specific ones to assure engagement and increase the chances of a return on your Instagram investment.

How to Manage and Grow Your DJ Instagram Account

It takes more than just the right hashtag strategy to see a return on investment from Instagram. In order for your account to be effective, you need to consistently manage and care for your account. That means posting daily, engaging your audience, and cleaning up your account.

 Socialdraft is the Social Media Management Tool that can help you manage this. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

Sunrises are with us daily. They inspire us, they make us happy, they keep us warm. They are also a great way for you to market yourself on Instagram. Sunrise images can be used by many different types of brands and businesses: sports, travel, fashion, art, coaching, music, photography…the list goes on. If you are going to market your brand or business on Instagram using a sunrise, you’ll need to start with a great set of Sunrise hashtags. However, these alone won’t get you the right audience. They will help you get into top posts…but combining your sunrise hashtags with other types of tags is how you will see an ROI from your Instagram efforts.  Below is your list of the top Instagram Sunrise Hashtags. Copy these and save them so that you can use them on your Instagram posts. Then read on to learn how to properly use these hashtags to get in front of the right audience that converts.

Sunrise Hashtags For Instagram

#Sunrise #Sunrise_sunsets_aroundworld #sunriseavenue #sunrises #Earlymorning
#Beautifulview #Morning #Amazingview #Sun #Sky #Skyporn #Cloudporn #Horizon #Nature#Naturelovers #Instasunrise #Scenery #Landscape #Instasky #Orange #Goodstart

How to Use Your Sunrise Hashtags

Using Industry hashtags will get your Instagram images in front of those who are more likely to convert

Combine them with Industry Hashtags

Imagine what would have happened if NA-KD Fashion had only used sunrise hashtags in this image. Sure, they may have gotten some likes from people who like sunrises and photography, but who they really need to get in front of people who may buy. By using industry hashtags such as #NYFW they are giving themselves a chance to appear on Instagram search for those who are interested in Fashion Week. This is their core customer and this is smart hashtag use.

Related brand hashtags can help you grow your following

Naomi-Jane Adams of Book on In understands how powerful using another brand’s hashtag can be (when it is related and non-spammy). By using the branded hashtags for the Hilton hotel chain – #ShareMyHiltonPic and #HiltonHotel, her images come up on these searches. This means that an audience who is interested in the Hilton and may be thinking of staying there has a higher chance of clicking over to check out her post where she can convert them. Whenever you post, think of what other brands can have this effect for your images.

Geo Location tags will get you engagement from a local audience that converts

Mix in Location Hashtags

This is a great way to get engagement from both a local audience and people who are interested in a location. Digital Nomad Blanca uses multiple types of location tags to attract people to her travel posts. Notice the tags used in this image go beyond basic location tags like #Colombia & #SantiagoDeCali. She also includes tags such as #SalsaCapitalOfTheWorld and #igersCali to draw all types of people interested in that location.

How to Grow, Schedule & Manage Instagram

You now have a full understanding of the other types of hashtags you need to mix in with your sunrise hashtags. These will put you a step closer to reaching your targeted audience, an audience that converts. However, hashtags alone won’t cut it. You need to post & engage on a consistent basis, manage your followings, and review your performance.  Socialdraft is a Social Media Scheduling tool that will help you manage all these tasks. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

 

 

“Dogs are our link to paradise. They don’t know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring–it was peace.”
― Milan Kundera

Needless to say, humans and dogs have more than a symbiotic relationship. We’ve gone beyond helping each other eat to giving each other warmth, love and care. It is no surprise that the dog industry is big business and that this has translated to over 121,827,000 Instagram posts using the #dog hashtag as of today. What does this mean? That if you are marketing your dog images on Instagram you have a HUGE opportunity and just as much competition. Today, we’ll give you a list of the top Instagram Dog Hashtags. Take a few seconds to copy and save these dog hashtags onto your phone so you can use them any time you post dog images to Instagram. Just remember that these hashtags are the building block to your strategy. You’ll need to combine these with other types of hashtags in order to get in front of the right audience, an audience that converts. Keep reading to learn how to mix and use these hashtags to see an ROI from your dog Instagram posts.

A List of Dog Hashtags

#Dog #Instadog #Instadog #Instadogbreeds #Instadogofficial #Puppy #Puppylove #Instapuppy #Puppypalace #Doglovers #Puppyeyes #Doglover #Instapuppies #Puppydog #Puppygram #Doggie #Puppyoftheday #Doggy #Doggylove #Cutedog #Cutedogs #Puppylife #Doggies

How to Manage & Grow Your Instagram Accounts

Before we move onto the strategy you will use with your dog hashtags, we need to discuss the work you need to do in order to actually get Instagram results. That incredible gorgeous puppy and a great set of hashtags will only get you so far. The latest Instagram algorithm penalizes accounts that

  1. are not active
  2. don’t get engagement

This means that in order to actually see a return on investment (ROI), you need to post on a consistent basis – ideally daily- and to engage your audience by liking their posts and commenting. Socialdraft is an Social Media Scheduling tool that helps you manage all this. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

Take Socialdraft for a risk free trial. It’s easy

 

Using breed hashtags with your dog Instagram posts will get you more exposure on Instagram

Include Breed Hashtags

Sure, using the general dog hashtags above is going to get your image in front of the eyes of dog lovers, but using breed hashtags will get you in front of those who love the particular breed for the pup in your image. That means your post will be seen by people who are super passionate about that pup and that you’ll significantly increase your likes and comments. Check out the above post by Oscar the Frenchie NYC. He uses various types of hashtags (we’ll show more examples of those later), but he always uses breed hashtags so that Frenchie lovers always have a chance to see his posts

#frenchie #frenchbulldog #bouledoguefrancais #bulldog #bulldogfrances #frenchielove #frenchies #frenchbulldogs #frenchiesofig #frenchbulldogsofinstagram #frenchiesofinstagram #instafrenchie #frenchieoftheday #frenchiegram

Industry hashtags will increase conversion on your dog Instagram posts

Include Industry Hashtags

Not all Instagram dog posts on Instagram are made the same. Some are just cuteness all around, others sell dog food, others promote doggy adoption. Whenever you post your dog related image to Instagram, keep your industry and goal in mind. Take the above example. Dr. Evan Antin, a vet in Conejo Valley, did a TV spot to urge people to adopt dogs and to stop going to breeders and pet stores. By using the tags #adoptdontshop and #rescue, he assures that the post will be seen by those who are actively browsing those terms on Instagram. Before you post, ask yourself what terms your target audience, the one who will take the action you desire would look for, and include those in your post.

Local businesses need to use location hashtags such as neighborhood, city and state

Include Location Hashtags

If you are a local brand, business or service provider (like a pet shop, vet, or dog walker) you need to use location hashtags to increase your ROI. Just think about it. Using general, breed, and industry hashtags will get you global eyes, but you need to be seen by people in your area, people who convert. Check out the post above from ps9pets, a Williamsburg, Brooklyn pet shop. Note how they include both #Williamsburg and #Brooklyn in their post. This makes it so whenever someone is looking through those hashtags, they have a chance to be seen. And that means another chance at exposure by someone who could go in and make a purchase.

How to use custom hashtags to get your customers to market your business

Include Custom Brand Hashtags

If your brand or business does not have a custom brand hashtag, you need to create one. They are a fantastic way to get your audience to participate in marketing your brand. Stella & Chewys, a raw dog food company understands perfectly well how to do this. Note that in their profile, they have included a call to action asking their customers to tag their images #StellaAndChewys in order to be featured. By doing this, they get their customers to become brand advocates, and they solve the problem of having to create content. While they have only posted about 200 posts, there are over 4,000 that use their custom hashtag. Pretty smart, right?

You are now fully equipped to get tons of love on those dog Instagram posts. You’ve got an Instagram scheduler that will save you time and help you manage your account, you’ve got your base dog hashtags, and you know how to use them to both get more organic reach AND more likes and comments. If you liked this article, share it so social media…and take Socialdraft for your risk free trial.

 

If you’re in the music industry, you’ll be dealing with guitars at some point. Maybe you’re a guitar store, a music venue, or even a bar and you need to promote your guitar related Instagram posts. The issue is that guitars are popular in the real world and on Instagram. The #guitar hashtag has been used over 16 million times as I write this post. Today, we’ll give you your essential guitar hashtags for Instagram. Then we’ll discuss how you need to use them and how you need to combine them with other hashtags in order to get in front of your ideal audience.  Before we get stared, take a few seconds to copy and save the hashtags below, these will be the basis for your Guitar hashtag strategy on Instagram.

List of Instagram Guitar Hashtags

#Guitar #Guitarist #Instamusic #Instaguitar #Singing #Guitarcover #Guitarvideo #Instacover #Music #Coversong #Acousticguitar #Acousticcover #Electricguitar #Guitarplayer #Guitarra #Guitarporn #Guitarhero #Guitarsolo #Fingerstyle #Chords #Strum #StringInstrument #Guitarrist

How to Use Your Guitar Hashtags for Instagram

Mix associated brand and guitar hashtags to broaden your audience

Mix them up with Brand Hashtags

Phil Wenerson understands just how passionate people are about guitars. Because he understands this passion, he knows that if he uses brand hashtags such as #Fender #Gibson and #LesPaul, he will draw the eyes of their fans to his posts and in turn he will make his audience broader. The trick here is that his posts are relevant to this audience. Keep this in mind when you schedule your guitar Instagram posts and you can gain new targeted eyes.

If you are a local service you need to use city hashtags in your posts

Include Location Hashtags

Local brands, businesses and service providers (like a guitar store, guitar teacher, or a bands to name a few), need to use geo-targeted hashtags. The general guitar hashtags you copied earlier will get you more exposure by people who like guitars, but location hashtags get you seen by people who are more likely to convert. The band Stone Giant understands this. Notice how they not only tag #Brooklyn, the city where they are playing, but also the venue #FreddysBar. Whenever you post, take their example and think about the hashtags that locals will browse on Instagram so that they too can see your posts.

Use industry hashtags to attract hyper targeted views

Don’t Forget Industry Tags

#Guitar and #Guitarist are both very broad hashtags. There are many different parts to the industry, this means that in order to attract people that convert you’ll need to narrow things down. When you do, don’t go too narrow. Let’s dive into what is too narrow and what is not narrow enough.  Take the example above from New York Guitar Academy. Sure they want to attract people who like guitars, but in order for their Instagram efforts to yield and ROI, they need to attract those who are actually looking to learn to play the guitar. They were very smart about this, note their tags #learntoplayguitar and #guitar lessons will get them in front of the eyes that matter, eyes that convert.

Custom hashtags can help you convert customers in to brand advocates

Use Custom Brand Hashtags

If you don’t have a custom hashtag for your brand, you should create one now. Custom hashtags help you measure the interest in your brand, and can also help you convert your customers and audience into marketing groupies. Veritas Guitars understands this quite well.  Note the use of #VeritasGuitars and how the brand has only created 444 pieces of content, yet there are well over 1,000 posts that use their custom hashtag. That means that their audience has so much stock in the brand that they take the time to tag their images with the #VeritasGuitars tag. This is smart marketing.

How to Manage and Grow your Instagram Account

You now understand how to mix your Guitar hashtags with others to get the most reach. Now you need to work your account. That means posting beautiful images daily, using a call to action on your posts, and engaging your targets. This requires help from a great tool like Socialdraft. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you want to take the Socialdraft social media calendar tool for a risk free trial, click here. If you have questions, just open up a chat :)

The love of mankind for horses goes way back, in fact, our society was able to develop because of horses and our ability to ride on horseback. Although we no longer need to ride horses, our symbiotic relationship remains and horses are one of humanity’s most beloved friends. This means that those involved in agribusiness, equine nutrition, racing, veterinary care, and even the arts have a huge pool to market to if their craft is related to horses. However, this means there is a lot of competition as well, especially when marketing on Instagram. For example, the #equine hashtag has been used in over 1.6 million posts, and the #horse hashtag has been used 15 MILLION TIMES! Today, we’ll discuss how to use hashtags to get the most amount of targeted eyes on your horse related Instagram posts. Before you read ahead, take a few seconds to copy and save these top Instagram Horse Hashtags, they will be the building block of your Instagram strategy for your equine posts.

Horse Hashtags for Instagram

#Horse #Instahorses #Horses #Horsesofinstagram #Animals #Horseriding #Myhorse #Horselover #Horsehead #Horselove #Horseoftheday #Farm #Horsestagram #Horsejumping #Horserider #Horsey #Horsegirl #Horselove #Horsephotography #Horseback #HorsebackRiding #Horselovers #Equine

How to Use Your Horse Hashtags for Instagram

 We discussed above how the more general horse hashtags have been used a lot. The issue with these tags is that due to the way Instagram works, your posts will drop quickly down the feed…but you still need to use these to categorize your posts properly. That being said, you need to combine these more general hashtags with other types of hashtags in order to be seen by the right audience, an audience that converts. We’ll discuss the various types of hashtags that you need to use; just remember that when you research the other types of tags, that you should keep them between 5,000 to 500,000 uses. This way you don’t have too small of an audience or too large of an audience. Ok, let’s get down to business.

Use Industry Specific Hashtags

Make use of hashtags that are unique to your industry to get more eyes on your horse Instagram posts

Sure, people interested in horses will probably be interested in your post, but what if you are posting about something very specific to your industry, say trick training? In a case such as this, you need to include hashtags that are related to that part of the industry in order to attract eyeballs from people who are interested in particularly that. They are more likely to leave likes on your posts and to engage them and in turn can get you to the Top Posts for that tag which will get you even more likes. So, when you are about to post, think about what hashtags will attract hyper targeted eyes to really bring up those likes and push you up on the feed. Little Red Cowgirl, Danielle, understands this quite well. Note how her post includes both general horse hashtags and others that are hyper targeted to her audience.

Mix in Branded Hashtags

A custom horse hashtags can help you get more visibility on Instagram

Custom hashtags can be quite effective at getting your customers and audience to become a marketing army. Struck Apparel, a riding apparel brand has begun to use their branded hashtag #StruckApparel on their Instagram posts along with their horse hashtags. As you can see in the example above, customers and celebs are starting to post images of themselves wearing their items. This is a great way to control the conversation and to get your community involved. I would suggest to the brand that they add instructions to their profile write up so that their audience can be trained to use the hashtag more often.

RELATED ARTICLE: How to use branded hashtags effectively.

 Use Location Hashtags

Local brands and businesses need to use city and state hashtags on their horse instagram posts

If you are a local brand, business, or service provider; you increase your chances of conversion by having locals exposed to your posts. The easiest way to do this is first to geo-tag your post, then to use geo-hashtags such as neighborhood, city, state tags so that people who are interested in the city, and most likely in your area can see your post. Artist Whitney Landerson understands the power of location hashtags. The above post includes general horse hashtags (since a horse is the subject of her piece), horse industry hashtags (#kentuckyderby) to appeal to those who are passionate about horses, racing, and the derby; and finally location tags so that she can identify herself as an artist in Seattle.

Use Related Brand Hashtags

Ok, so this really works best when the brand is directly tied to your post, but I decided to use this example because this brandjacking worked perfectly for this brand. Note how Rupa Sutton included the #AnimalPlanet hashtag along with general horse hashtags. This resulted in people who are interested in the very popular animal TV network to be exposed to her post. Since her post is related to animals, she hit her target audience. This post would have been even better if she had been featured on the channel or was sponsored by them. Either way, it worked…so think about the brands that your audience is interested in, and test a few out to see how they increase your reach.

Managing and Growing your Instagram Account

Now that you have your list of horse hashtags and you know how to combine them with others, you’re better prepared to maximize your Instagram posts. However, Instagram recently implemented an algorithm that is based on engagement. Basically, if your posts don’t get likes and comments within a short time of you publishing, you’ll drop in the feed. You’re probably asking yourself “what do I need to do to get more likes and comments on my Instagram posts?”. It’s not too hard, but it is time consuming. You need to post daily (or at least consistently), you need to engage your audience, you need to follow people who may like your images, and you need to keep your account clean. Socialdraft can help you with many of these including:

Scheduling Instagram Posts
Having multiple people work on various accounts
Searching for posts in a particular industry
Liking these posts
Finding people to engage and follow
Cleaning up your Instagram account.

If you are ready to take Socialdraft for a spin and see how it can help you with Instagram and all your other social efforts, go for it, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Whether you love or hate PEOTUS Trump, the 2017 US Presidential Inauguration will be historic. Mostly everyone will be talking about it. Some people will be hosting #MakeAmericaGreatAgain parties while others will be running theirs as #NotMyPresident. Regardless of which side you and your audience fall on, you want the most amount of eyes on your social media post. Today, we’ve put together a list of Inauguration Day Hashtags you can use to achieve just that, getting the most organic views from your targeted audience. So take a few seconds to copy and save these hashtags and then read on so that you can learn exactly how to use them on Instagram.

Inauguration Day Hashtags

#inauguration2017 #inauguration #inaugurationday #constitution #merica #america #USA #UnitedStates #USpresident #donaldtrump #presidenttrump #trump #presidentdonaldtrump #mikepence #pence #makeamericagreatagain #January20 #liberal #conservative #republican #democrat

How to Use Inauguration Day Hashtags

The first thing you need to know is that #InaugurationDay has only been used around 7,000 times on Instagram as of 1/17/16. That means that there’s not an incredible amount of competition and that you can really get a good amount of eyes on your post. In fact, it should be very easy for your post to come up on Top Posts. But before you start to post, let’s talk about how Instagram hashtags work. You need to think of them as Instagram SEO. Hashtags are the way you get found, so in order to be found by your target audience, you must use the right hashtags and combine them with other types of hashtags.

Mix In Hashtags for Your Industry

How to combine Inauguration Day Hashtags with hashtags for your business to be seen by people who can become customers

If you are a business that is not politically active, it may be a good idea to stay neutral. Brodiefur, an account that sells custom socks, was very smart in their 2017 Inauguration Day post. They went with a fairly neutral post that stayed away from politics, and which zeroed in to dog lovers by using industry hashtags such as #happylabpack #TalesofaLab #fab_labs_ #dogsofinstagram #happydog #worldoflabs #labs_of_insta #labradoroftheday and #talesofapuppy. This makes it so their post gets to hijack some traffic on Instagram from the #inauguration day hashtag bringing them both conservatives & liberals who may be interested in purchasing cute socks, AND that they are seen by dog lovers who even if not interested in patriotic socks, may be interested in getting some custom ones made.

Use Location Hashtags

How to get your Inauguration Day Instagram Posts seen by a local audience

If you are a local brand, service, or business (like a restaurant, museum, or dog walker), you need to use geo-location hashtags. Why? Because while it is great to get all those Inauguration Day eyeballs, you need eyeballs that convert. The Rubin museum created a neutral post prompting people to visit the museum on Inauguration Day. They were smart by offering #nyc #chelsea #nycmuseums to give themselves a chance to be seen by people in NYC and Chelsea.

Use Custom Brand & Vertical Brand Hashtags

Custom hashtags can get your audience involved

When you craft your Inauguration day Instagram posts, you will want to use two types of branded hashtags Custom Brand Hashtags & Vertical Brand Hashtags. These are your custom hashtags. Usually, they are your brand or business’ name. Sometimes, as seen above, they can be for a related product such as #wetheresilient. Using this type of hashtags is a great way to market yourself and to get your community involved in helping market you. If I were the Amplifier Foundation, I would have included not just the vertical tag #wetheresilient, but also the tag #AmplifierFoundation with a call to action on the profile teaching people how to use the tag for maximum impact.

Use Party Related Hashtags

Mix party hashtags with your Inauguration day hashtags

The hashtags given above are generic Inauguration Day hashtags. These will give you general exposure to people who are interested in the Inauguration. The issue here is that you need your posts to be seen by your audience, and that requires that you speak their language. If you are on the democratic side, you’ll have to include hashtags to appeal to your audience. Same if you are on the republican side. A good example is how the Conservative Babes account uses party hashtags to attract their target political audience.

How to Manage & Grow Your Instagram Account

You now have a great set of starter Inauguration day hashtags and you know how to combine them with other hashtags. But it takes a lot more than that to be successful on Instagram. You need to be consistent in posting, engaging and managing your account. The Socialdraft Instagram tool will save you time and make you more effective when managing your Instagram account. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are ready to take your Instagram account to the next level, take the Socialdraft social media calendar tool for a risk free trial.  If you find that we don’t fit your needs, cancel any time before the 14 days are up & you won’t be charged. So go ahead, try us out and see how you like us.

It’s not just weather forecasters who need to know which rain hashtags to use in Social Media. These hashtags can be used by weather gear companies, retailers, local businesses and more. Just think about it, on a rainy day people are looking for umbrellas to purchase, places to get out of the rain and more. There are even more uses for these rain hashtags, imagine you’re a nature photographer, or a travel blogger on Instagram taking shots in the rain. We’ll discuss strategy for these rain hashtags for each of these industries, but before we do, take a few seconds to click the “copy” button below these rain hashtags. Then save them to your phone’s note pad or use the nifty trick in the video below so you can use them whenever you need.

Rain Hashtags for Instagram

#rain #raining #rainyday #pouring #rainydays #storm #water #rainy #clouds #thunderstorm #cloudy #soaked #puddle #umbrella #storm #weather #lighting #rainyweather #wet #splash #instarain #thunder #raindrop

How to use Rain Hashtags on Instagram

As mentioned above, rain can be a great thing for some local businesses. Just imagine that someone’s walking in NYC when it starts to rain. Wouldn’t it be great if when they hopped on Instagram to post their image of rain your post saying that you’re open comes up? Let’s get down to a few examples and best practices on how to use your rain hashtags for Instagram.

Branded Hashtags

Branded hashtags help to create brand advocates

Instagram is “the” place to build your brand. Make sure to think of a hashtag that is unique to you. Begin to use it in all your posts, and begin to train your community to use this hashtag. For example, Hunter boots has been using the hashtag #rainstartsplay on their posts. When you click over to the hashtag, you can see that customers and influencers are sharing pictures of their product with the hashtag. It is fun, inventive and a great way to convert your audience and customers into brand advocates.

Industry Hashtags

If you create posts about rain you must include industry related hashtags

Artist Leonid Afremov understands that rain hashtags alone won’t get him in front of all the possible people who may purchase his works. That’s why he combines rain hashtags such as #umbrella and #rain with #art and #painting. By mixing up both of these types of hashtags he has increased his chances of being seen by people who are interested in both the rain and the arts.

Location Hashtags

Use location hashtags to be seen by people who convert

Digital Marketer Leslie Caswell understands the importance of location hashtags. If you don’t use location tags (neighborhood, city, state, country) your chances of being seen by a local audience are significantly reduced. This means that if you are a local business like a restaurant, a local service provider (like a dog walker), or a brand that wants to be seen by an audience in a particular location that you must include location hashtags with your Instagram posts.

How to Manage and Grow your Instagram Account

Now that you know how to use your rain hashtags and how to combine them with other hashtags to get the most amount of reach, you need to do a few other things. Instagram is not a hit and run kinda network. There is the Instagram algorithm to keep in mind. If you are not active on a consistent basis, and if you aren’t getting engagement from your community, these hashtags will be worth nada. In order to make sure that the time spent on creating these posts is fruitful, you need to make sure that you post consistently and engage consistently. Socialdraft is an Instagram tool that will help you to:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are curious about what we do, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Giving Tuesday is celebrated the Tuesday after Thanksgiving and is part of the many holidays of the fall and winter season including Black Friday and Cyber Monday. The biggest difference is that this holiday was created in the spirit to get people to be more altruistic and charitable. This holiday is all about philanthropy, but that does not mean that this holiday can only be used for marketing by non-profits. If you are a smart brand, business or service, it is good for you to align yourself with this type of event. Today we’ll discuss how to market your business on this day on Instagram. But, before you read on, take a few seconds to copy the following Giving Tuesday Hashtags. They will be the foundation for your Giving Tuesday Instagram strategy.

Giving Tuesday Hashtags

#GivingTuesday @GivingTuesday2017 #IamGrateful #Charity #CharityEvent #Giving #Charities #UnSelfie #NonProfit #NonProfitOrganization #Humanitarian #HumanitarianAid #CharityChallenge #Volunteering #Causes #Donate #Activism #DoGood #DoGoodFeelgood #FundRaising #FundRaisingEvent #Philanthropy #givingback 

How to Use Giving Tuesday Hashtags

Collaborate with a Charity & Use their Hashtag

Using a charity's custom hashtag will associate you with their cause

The NFl and players such as Edwin Jackson participated in an incentive called #MyCauseMyCleats. Each player would wear custom cleats to bring awareness for a cause of their choice. Jackson chose Hope For Justice. Note his use of #MyCauseMyCleats in order to let people know why he was showing his cleats on Instagram. Whenever people search the campaign on Instagram, they have a chance to click through and learn what cause is important to him. This post would have been even more successful if he used the hashtag #HopeForJustice.

Include Location Hashtags

How to use location hashtags on Giving Tuesday

There are two ways to use location hashtags on Giving Tuesday. First, if you are participating in a local event. In this case you will want to use location hashtags so that people in your geographical area will have a chance to see your post. The second is to use location hashtags if you are involved with a charity that serves a special location. Project Picture Day did a fantastic job at both of these. First, by tagging #NYC, they can ascertain that they will get exposed to people in NYC who may want to get involved or donate. Then, by tagging #Haiti #DominicanRepublic and #Philippines so that people interested in those locations are made aware of their efforts.

Mix in Industry Hashtags

Industry hashtags will make it so you can be seen by people interested in your business

If you are working towards getting donations on Giving Tuesday, you need to include industry hashtags. People who are interested in your industry are more likely to donate to your cause. Check out the Saint Louis Chess Club. They are not only attracting people who are interested in philanthropy, but also people who are into Chess.

Marketing Tips for Giving Tuesday

Partner Up: Partner up with charities or with other vertical businesses to benefit a charity.

Get Visual: Ask your community to take pictures using your custom brand hashtag and #GivingTuesday. Make this better by running an event that benefits a local charity.

Take Videos: You can now do Instagram lives, so why not post some of your event, or while you are donating something. It’s a great way to show people you’re involved.

Easily Managing and Growing your Instagram Account

It will take more than a few beautiful posts, the right write up and perfect hashtag strategy to get you to Instagram success. In order to succeed, you need to be constant on Instagram. That means publishing posts daily (or at least on a consistent basis), engaging your audience, and keeping your account clean. You can do all this on Socialdraft:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

On top of that, you can do that while managing Facebook, Twitter, LinkedIn AND Pinterest. If you want to take the Socialdraft social media calendar tool for a risk free trial, click here. If you have questions, just open up a chat :)

 

Instagram is an incredible platform for all types of businesses and brands. You may think that your brand or product is boring, that there’s no way to promote it on Instagram and get people excited. But you can! We’ve put together some of our favorite examples of incredibly innovative Instagram campaigns from some of the top firms to show you just how it can be done. These top Instagram campaigns of 2016 succeeded because they were well researched, were laser targeted to their audience, and because they followed the tenets of Instagram success.

Lessons from Top Instagram Campaigns of 2016

Get Stylish & Creative

How to run an Instagram campaign for a boring product

 

Januel+Johnson (also known as J&J) had a big challenge for Instagram. Their client Bezalel, a phone wireless charger was looking to build their brand awareness with the public and influencers and increase sales while growing their Instagram following. Phone chargers may not seem like the sexiest products out there, but after the Bezalel campaign, I think we can all agree they seemed pretty hot.  We asked CJ Johnson about the creative process for this campaign. He told us: “We’re often tasked with injecting style and creativity into brands. With Bezalel, we create stylish and original content with a focus on millennials. In October we thought it would be fun to do a throwback Halloween photo campaign. We casted twin influencer artists and shot in a hedge maze. With our Kodak/Throwback style we made it look like something out of “The Shinning”. In addition we used a creepy Halloween poem and spread out our posts through the week of Halloween with excerpts from the poem. It was awesome!”

The campaign integrated a special offer for 20% off all orders with a code which made it easy to track sales stemming from the campaign.

The Results: The Instagram following for Bezalel grew by 1,000% and there has been a continuous  uptick in sales.

About J&J: J&J is the voice of the next generation and one-stop shop in creative marketing. Listed as one of the Top 50 Digital Agencies in Los Angeles, J+J empowers the brands we work with, with innovative steps and tools they need to conquer the world. In this fast-paced world, J+J is on the front lines of the growing Silicon Beach movement in Los Angeles, bridging the worlds of entrepreneurship and creativity all the while using the power of social influence to get our message across. We create contemporary strategies and then we execute them to perfection. We’re not going to do it in the same way everyone else does. We’re going to do it in a new way that showcases why you’re so special.

Run an Influencer Campaign

Instagram Influencer campaigns work great

Fossil watches is well known throughout the world. The brand brought on Upfluence in order to run an influencer marketing campaign to promote its latest watches and bracelets. The final goal of the campaign was to raise interest for their high-end products. In order to do this, they identified lifestyle influencers who received a watch of their choosing from a particular collection. In exchange, they would create animated GIFS for Instagram featuring the watches from the collection with branded hashtags to allow them to measure performance: #FossilStyle #FromWhereIStand (for women)#FossilsQ #FromWhereIStand (for men).

The Results: 60k+ views, 20k+ likes

About Upfluence:  Upfluence is the fastest growing influencer marketing company in Europe. The firm focuses on end to end influencer marketing campaigns: we help clients reaching their goals through advanced IM strategies across blogs, websites & social networks. They also specialize in end to end content marketing campaigns: we define and activate original content strategies to make sure our client’s expertise is recognized in their industries. Upfluence also has software that allows brands to identify the right influencers that matter to them so they can contact them at scale.

Be Consistent with Your Aesthetics

Use the same filters on Instagram to build an aesthetic

Shore Projects brands themselves as a watch brand inspired by beauty and fun of the British seaside. As such, they want a strong connection with some very specific seaside imagery.  This meant it already had a great foundation for image-based branding on Instagram.

The campaign for Shore projects by Grove Communication uses images that are on brand at all times. Many of the photos for the account are taken on the beaches and coasts of the U.K., and those that aren’t maintain the look and feel of the British seaside with faded colors and a lot of grey and green hues. The entire idea behind their campaign is to have very consistent branding.

The Results: The brand’s following has grown up to 46.5k followers in a very short time.

About Grove Communication:  Grove Communication is an integrated communication and brand development company specialising in accessories, fashion and luxury goods. Headed up by founding partner Marie Grove Walton and Emily Gegg with over 25 years of experience across luxury, fashion and accessories within agency, in-house and publishing, we offer all the benefits of your own in-house team combined with the creativity and flexibility of a leading public relations, brand development and marketing agency.

Collaborate with Verticals

Collaborate with Verticals to piggy back off their audience

Outdoor product company Crazy Creek wanted to increase their Instagram followers to expand awareness and reach. They brought on Carmen & Grace to implement a campaign to achieve this goal. We asked Natalie DeRatt of Carmen and Grace to tell us a bit about the process for achieving these results. Natalie’s strategy was to build collaborations with vertical brands so they could all play off each others’ audience and grow together.

Natalie told us “We teamed up with 4 other outdoor companies (Chaco Footwear, Coalatree, Gregory Packs and Nectar Sunglasses) to build an amazing prize package for 1 winner and their friend. We then organized a week long promotion, with all 5 brands publishing the contest art on Day 1. Fans were encouraged to follow all brand’s handles, comment with their favorite fall emoji, and tag a friend. They could enter an unlimited time throughout the week, and a winner was picked at random on the 5th day of the promo.”

The Results: The campaign was a great success, with everyone jumping up about 3000 followers.

Crazy Creek: 1,728 – 5,017 (+3,289)
Nectar: 51,567 – 54,969 (+3,402)
Gregory: 27,732 – 31,064 (+3,332)
Coalatree: 149,870 – 153,019 (+3,149)
Chaco: 192,672 – 194,219 (+1,547)

As with these competitions, some followers then unfollow if they don’t win, but on average everyone has maintained an increase of 1000 followers since (we ran it about a month ago). This is an incredibly successful campaign for all brands involved.

About Carmen and Grace Communications:  Carmen & Grace is an all inclusive communications firm providing years of experience in active lifestyles, outdoors public relations, and creative marketing. We specialize in the outdoors industry, run by active, outdoors women who are living and breathing the messages they’re sharing. We are based in Asheville, NC – the outdoors mecca of the East Coast!

As you can see, marketing your brand or business on Instagram is all about getting creative and collaborating with others. These key ingredients will be the key to your success in 2017.

How to Manage & Grow Your Instagram Account with Socialdraft

After checking out all this great inspiration from the Top Instagram Campaigns of 2016, and once you have come up with your Instagram strategy, you’ll need a good tool to help you manage and grow your Instagram account. This could be Socialdraft.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account

What are you waiting for? Check out Socialdraft risk free today!