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In 2013, Instagram announced it had over 150 million users. Just 4 years later, Instagram has grown to 700 million monthly active users. That’s some incredible growth. From a marketing perspective, it’s a wonderful social network. It allows brands and businesses to build their identity via images AND it gives them a direct line of conversation with their audience.

Instagram Marketing Tips for Business Success

If you are looking to grow your business with Instagram, there are a few strategies you should implement to help you speed up your growth and see an ROI from your time and efforts.

How to find people who will convert

1. USE VIDEOS, STORIES, AND LIVES

All three are great ways to give a less curated, more personal look at your brand or business. Those people who engage with this type of content are truly invested in what you have to say and are more likely to convert than those who merely like your photos. If you are going to begin to experiment with videos, make sure to combine them with post images. Here are a few ideas on how you can incorporate this type of content into your Instagram strategy:

  • Behind the Scenes
  • Coupons & Offers
  • Product & Service Education – how does it work/how is it used
  • Create DYIs

For example, the above video was found by using the #NYCPizza hashtag. Just four days after posting, the video had been viewed more than 1500 times. That’s a heck of a lot of people who are now aware of this business. That’s powerful.

DYK: a view on Instagram means a video has been watched for 3 seconds or more.

 

Use hashtags to be found on Instagram

2. USE THE RIGHT HASHTAGS

Hashtags are Instagram SEO. These are how you get found, so you need to be smart about it. It is a good idea to use a mix of hashtags that includes:

  • Industry hashtags
  • Custom branded hashtags
  • Related brand hashtags
  • Location hashtags (if the post is location specific or refers to a particular place)

If you use a combination of these hashtags, you will increase your chances of being found via the search. Check out the example above. Searching #NYC led us to discover a bake shop in New York. This would not have happened if they had not used this hashtag in their write up.

PRO TIP: Need hashtag ideas? We’ve put all major holidays and tons of industries here. Just click, copy & save for later use.

3. FIGURE OUT YOUR BEST POSTING TIME

On a very good note, Instagram users interact at all hours of the day and every day of the week, since users are active on Instagram through their mobile devices. We recommend that you take the time to look at your Instagram analytics (available if you have converted your account to a business account). You can see what time your followers are active per day. Use this as a guide to figure out your posting time, but don’t be shy to experiment from time to time to reach new people.

Social media schedulers with built in reposter

4. REPOST

If your clients are posting about your brand, then a repost campaign is a perfect way to engage them, thank them, and have them work to build your brand for you. How can you make this work? Simple. Search for people posting about your brand on the Socialdraft dashboard. Reach out to them to ask for permission to repost. If you want to increase your chances of getting a yes, you can offer a discount on their next purchase or even enter them into a giveaway. Then schedule reposts and you’re set. You’ve both taken care of content, connected with your audience, and now they can brag that you’re reposting their content.

5. ENGAGE

On Instagram, you can engage almost anyone (unless they are private). Start by engaging those who have posted about your business. Leave them a comment thanking them, like their images, and make it a point to engage them on a consistent basis. Then, engage those who engage your competition. Create conversations so they become aware of you and can be converted. I cannot tell you how powerful this strategy is. Try it for a week. You’ll see.

6. USE THE RIGHT TOOLS

If you use the right tools, you can save time and stress on your Instagram management. With Socialdraft, you can schedule posts to multiple accounts, search for people posting about certain hashtags, follow and unfollow, and even repost. Take us for your risk-free trial and test it out for yourself. 

 

By now you know that Instagram gets more engagement than any other social network.  If you are a local business who is just starting to use Instagram to try to get more people to come in, you’ll be playing catchup. That does not mean that you can’t succeed. Very often, small local businesses stop being “active” on Instagram within a month or so. They get discouraged because they see no results from just sharing a picture. I’m going to be honest here, Instagram takes strategy, consistency, and work. Today, we’ll give you the break down on how Instagram works; then we’ll give you 15 easy to implement Instagram Tips for Local Business.

How Instagram Works

Instagram is a social network that revolves around images – both photos and videos. When someone first logs onto Instagram, they see images taken by people they follow. Instagram users can also use the search feature to search the top posts for a particular term, people, hashtags and places.

How are Images Organized on Instagram

When you log onto Instagram and you see the images posted by people you follow, they are prioritized by how often you engage them. So, if you always like and comment on someone’s posts, it is most likely that you will see those first.

If you search people, those you follow will come up first, then those you engage most, then those that are active on the network.

If you search by hashtag or location, you will first be shown the top 9 performing posts, then you will be shown the latest images to be posted with that hashtag.

Why Should You Use Instagram to Market Your Small Business?

Instagram is an incredibly effective marketing tool for small businesses. As a business, you can grow followers and directly speak to them on the network. Because the site is focused on images, it makes it easy to tell the story of your business or brand. It is also one of the fastest growing social networks. As of September 2017, there were 500 MILLION active users. Those are some strong numbers.

Before we get to the tips to help you maximize your return on investment, let’s cover the basics.

How to Create a Solid Instagram Business Account

Create Your Username and Fill Out Your Profile

Create uniformity by creating consistent usernames for all social networks

The above example is a good profile for a local business on Instagram. Why? The profile clearly and simply states what this account is and where it is located. There is no question that this is a French restaurant in New York City. Here are some tips on how to make your Instagram business account effective:

Use Consistent Handles

When choosing the name of your Instagram account, try as much as you can to be consistent with your username/handle. Sign up for an Instagram account with the same name as your Twitter & Facebook account. Madison Bistro has the same handles across Social Media, including Twitter. This makes them super easy to find across networks. If your desired username is taken up, keep the new version as simple as possible.

Connect to Facebook

Make sure to connect your account to Facebook. When eligible, switch to a business profile.

Take Care of Branding

Add a profile photo or brand logo. Bear in mind that your profile photo or brand logo will be cropped into a circle and appear as a 150 x 150-pixel image on most phones, so your logo or image needs to be legible on smartphones and mobile devices.

Link Out to Your Website

Add a link to your website. This is especially important because you can’t add links to Instagram posts. Your profile is the only spot where a link can push people towards your website, so make this a priority.

SEO Your Profile

Make sure to include call-to-action phrases and geo-location information so people know where your local business is located. In the example above we have “Traditional French Cuisine” and “Madison Avenue”.  This gets the point across without being spammy.

Convert to a Business Account

You will hear from many that it is harder to get engagement as a business account. To these people, I say – analytics are key. What does engagement matter if the people who are following you are not your target audience? If you were the above restaurant in NYC and your following was in Spain, you’d want to know and re-work your strategy, right? The idea is not to have vanity metrics, but to have followers who can convert. If you don’t have access to analytics, you will have a much harder time getting people to convert.

Instagram Tips for Local Businesses

Start with Clear Goals

Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience? Pick a goal or two that can be achieved by connecting with Instagram’s highly visual and creative community. If you were this French restaurant in NYC, you could start with setting a goal to get 100 people in NYC to follow your account. This is clear, attainable, and measurable. Once this goal is set, then you can create more aggressive goals, like getting 50 people to click thru to your website to make reservations for an event. Again, the key here is that your goals are clear and attainable.

How to set a consistent theme on Instagram

Choose Themes to Tell a Cohesive Story

Choose storylines that are authentic to your brand and are best conveyed through captivating imagery. Create posts that follow these themes for a diversity of content that also remains consistent over time. For example, pick a filter and stick with it. Make all your images black and white…you get the idea. The example above uses Tiffany’s iconic blue as the overall theme of their account.

Create High-quality Content Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform. Or, if you’re a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead. 

 

Come to our bar and we’ll help you out! – 37th St. at Madison Ave. A photo posted by Madison Bistro NY (@madisonbistrony) on

Limit Text

Keep captions short and fresh. People online have a short attention span, so don’t give them a book to read.

A good Instagram tip for small business is to ask questions

Ask questions to engage people This will get them to comment on your post and increase your engagement. A few examples: What do you think our most popular dish is? Are you ready for Happy Hour/Friday/The Weekend? Are you Hungry?

Comment & Like Use hashtags, location, and photos of you to find others’ images of your brand. Engage with them by liking and commenting on their images. Since you are a local business, you will also want to engage those posting images of your city, state, and neighborhood. They’re nearby…you can convert them!

A tip to get more reach out of your Instagram account

Geo-Tag your Posts

Include the location of your photo or video when it helps tell the story of the image. This will make it so your image comes up when people search by location, it’s a great way to be discovered especially now that people will be able to follow hashtags.

 

Tag Relevant People Use the Add People feature to tag accounts in your image when they will help you reach a broader audience. Note how Le Bernadin tags their Chef Eric Ripert.   

Use Image Editing Apps Edit your images with filters and other tools available in the Instagram app. These effects give images that unmistakable “Instagram” look that people respond to. You can also use these to say add a logo to brand all your images. Highlight Your Brand’s Identity Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand’s identity or point of view.  

 

#SoupDumplingSaturdays thanks for the photo, @eatingnyc 📸! #xiaolongbao #dimsum #westvillage #uws A photo posted by RedFarm (@redfarmnyc) on

Use Hashtags

Hashtags are one of the keys to success on Instagram. Make sure to use relevant, popular (but not too popular) ones for your image content. Incorporate a mix of targeted and general hashtags (we recommend you use all 30). If you don’t know how to use Instagram hashtags, click here. But in the meantime, make sure you use location-specific hashtags.

Pay Attention To The Background

Sometimes the background in your photograph is more interesting than the person or image in the foreground. You don’t want someone to sneak in the background for a photobomb that can ruin your shot. Or maybe you do want things like that to happen. As long as it’s interesting it can get you and your brand attention.

Take Photos From Unique Angles

Cheers to the weekend!!!!!! #regram #dinner #tgif #friday #weekend #nyc #food #wine #foodie #uws #centralpark #eat #datenight #date #potd #ny #newyork #newyorkcity #instagood #instamood #instafood #manhattan #nom #nomnom #nomnomnom

A photo posted by Bellini Italian Restaurant (@bellininyc) on

There are a lot of photos on Instagram, as in billions of photos.  You’ll know when you’re getting too much light in the frame and when you’re not getting enough. “There is a lot more you could do with light, but for quick ways to make your photos different try shooting from unique angles. Get real low and shoot up on things like buildings, walls, and people. These photos will stand out and will get you lots of attention.”

Promote your business on both Instagram and Facebook

Promote Your Business on Both Facebook and Instagram

If you really want to maximize your efforts, then boost them with paid media. Chances are your competitors are not currently doing this which means you can get some amazing ad prices and tons of rewards.

Widen Your Exposure to Other Brands

Social Media Examiner advises small businesses to follow other brands on Instagram. It’s good research, you can engage their followers, and you can stay fresh with ideas.

Balance Fun Images With Pictures From Your Business

Keep your Instagram feed fun. Don’t just push out promotional items, Instagram is all about lifestyle. Take pics of your staff, customers (always with permission) and get them involved in the process.

Post daily

Studies show that if you don’t post consistently, your audience will leave and your reach will drop. It will also make it harder for you to come up on search. That’s why it is so important that you post daily on Instagram. You can schedule posts for multiple Instagram accounts using Socialdraft. What’s even better is that you can use the dash to manage all your other social media accounts including Facebook Pages, Facebook Groups, Twitter Accounts, Pinterest Boards, and LinkedIn Company Pages. This simple feature will keep you consistent and growing.

Instagram offers a great marketing opportunity to businesses. In case you’ve been living under a rock, Instagram is a social network that lets users take pictures and videos, apply filters to them, and share them with their followers. It has grown exponentially and continues to grow. Let’s look at some stats before we give you an essential set of Instagram local business tips to help you convert eyes to customers:

2014

  • 200 million active users
  • 70% of which logged in daily

2015

  • 400 million active users
  • 60% of which logged in daily

2016

  • 500 million active users
  • 300 million of which log in daily.

2017

This means your current and potential customers are on Instagram. It also means that if you are not using the platform, you are missing out on some pretty good opportunities.

You may think you waited too long, but you haven’t. If you are willing to put in the work and you have the right strategy and tools, you can catch up in no time and convert eyes on Instagram into customers. Let’s give you the arsenal you need to get your local business started on Instagram.

INSTAGRAM LOCAL BUSINESS TIPS

How to format your local business Instagram profile

Choose a Username 

This is how people will find you. You want to make it as easy as possible for people to find you again. This means that you should not use any weird characters or words. When choosing your handle, keep it simple and constant with the rest of your branding. Let’s use Epicerie Boulud, a French restaurant/shop in New York as an example, they do things right!

If your business was “Epicerie Boulud”, your ideal Instagram handle should be @EpicerieBoulud. If that was already taken, you could try something like @EpicerieBouludNY (add the location marker). If that is taken, you can try @EpicerieBouludUWS (hyper-local – with the neighborhood as the marker). Stay away from numbers, caps, or weird letters, that will make it harder for people to remember your handle.

Measure ROI with branded hashtags

Personalized-Branded #hashtags 

Create a hashtag for your business. The easiest one to go with would be your username #EpicerieBoulud. Use this hashtag on all pictures posted to Instagram. This will help you later on when sharing your Instagram content to other social media channels. Encourage clients to use this hashtag on your profile (this would be an improvement to the EB account) or by pushing contests and discounts. As you see in the example above, your branded hashtag can be used by your marketing team, press, and consumers. it can help you convert your customers into a marketing army. That’s some pretty powerful stuff.

Use keywords and local info in your Instagram profile

Optimize Your Listing

There are certain things your listing should always have. These include:

a. Your business name (Epicerie Boulud)

b. What your business does with keywords (@DanielBoulud‘s eat-in/take-out market and catering)

c. Your location (📍Upper West Side📍Plaza Food Hall📍WTC Oculus)

d. Call to action (this one is missing here – a call to action to share with a branded hashtag would be perfect here)

e. URL (www.epicerieboulud.com)

Epicerie Boulud has an almost perfect Instagram page profile. All they are missing is a call to action to the public. They could add a tag us on your #EpicerieBoulud pics for a chance at free coffee.
How to get customers to come to your local business with Instagram

Reply to Comments

You wouldn’t ignore someone who complimented your products or services at your local business. Same goes for Instagram. That’s one thing EB is not doing right compared to our second example, Burger & Lobster. Burger & Lobster engages almost every single person who leaves a comment on their profile. This is a smart way to build a relationship and get customers to come back and spread the word.

Use local hashtags to attract a local audience

Use Local Hashtags

You’re already using your custom hashtag. As a local business you need to use other hashtags that will attract the eyes of those who can convert to customers, that means using local hashtags. If you were a local business in NY, you’d want to use hashtags related to the city, neighborhood and nearby landmarks. This way, when people search Instagram for them, you have a chance of being discovered by locals and tourists.

Posting Frequency

Post often, not too many businesses are taking advantage of this platform. Post at least 1 time a day.  If you’re too busy and can’t post daily, it is better to skip a day than put out bad content. But try not to skip more than 1 day. The Instagram algorithm can be brutal and if you don’t post daily, your reach can suffer.

Cross promote your Instagram on other social networks

Cross-Promote 

Remember we told you to create a personalized hashtag? This is where it comes in handy. Although you can instantly share your Instagram photos to Facebook and Twitter, you don’t want to. If someone is a fan of your local business on multiple social networks, you’ll just bore them that way. However, you can cross-promote networks to let people know that you’re active elsewhere and that you have different offerings.

Amplify User Generated Content

A simpler way to say this is “repost content from people who post about your local business”. It’s that simple. Remember that branded hashtag? Simply click on that branded hashtag to find people who posted about your biz. They’re creating content daily, sharing it to their audience…so why not share it with yours. But don’t just go and share without first asking for permission. You want to do this because you’re using someone else’s content AND because when you ask for permission you are building a relationship with this loyal customer. It’s a win in so many ways…and, if you use the Socialdraft dashboard, you can do this with ease!

(Shameless plug – if you don’t have a Socialdraft account, take a test drive – it won’t cost you anything to try us out).

Be a part of the conversation 

Go beyond waiting for people to comment on your images to engage them. Do hashtag searches for your city, neighborhood…then engage those creating content around your area. Chances are they’re nearby and you’re making it easier for them to discover you. Don’t be shy here. Do the work for them.

Use A Social Media Scheduler Like Socialdraft

Socialdraft is an all-in-one social media tool geared for local businesses. With Socialdraft, you can manage your local business’ entire social media presence. Here are a few things you can do with Socialdraft”

  • Schedule posts to Facebook pages & groups, Twitter, Instagram, Pinterest and LinkedIn
  • Give access to your team members or marketing company and set permissions on them. This keeps your social media accounts safe and lets you delegate.
  • Schedule recurring posts for promotions, reviews, sales and holidays.
  • Find out which influencers you need to engage.
  • Know whenever your business is mentioned on the web or on social.
  • Share the great mentions to social with a few clicks.
  • Repost from Instagram to all other social networks.
  • Pull reports so you can analyze your performance.
  • And tons more.

If you’re curious about Socialdraft, sign up for our risk-free trial. If you have questions, just ask by clicking on support.

 

Instagram is unlike all other social networks. I’ve been recently getting more and more active and LOVE the interaction and connections to be made here. However, it is not as easy to get engagement and to grow your account as it used to be. First, Instagram was purchased by Facebook. Then, the Instagram algorithm was put into place. Lastly, Instagram announced not just that it has 800 million users, 500 million of which log on daily and 200 million who advertise. This means that there is more competition and that you need to be smarter than ever in how you use Instagram.

How to Grow Your Instagram Following

As a brand or local business, you may be a little concerned on how to get started with your Instagram account and how to grow your audience.  But if you take it step by step, you will be just fine.

Steady growth comes from consistent engagement and posting

Understand Your Audience

If you are going to grow your Instagram, you need to know your audience. Instagram’s demographic has changed tons, especially with its rapid growth. Let’s look at who uses Instagram today:

  • 80% of Instagram users are outside the US
  • 31% of American women and 24% of men use Instagram
  • 32% of all people who use the Internet use Instagram
  • 59% of people between the ages of 18 & 29 who use the web use Instagram
  • 33% of people 30-49 years old who use the web use Instagram
  • 38% of women who use the internet use Instagram
  • 26% of men who use the internet use Instagram
  • 17% of teenagers say Instagram is the most important social network

Start by making a user profile. Then begin to think about what other accounts like yours they will like. Check out the followers of those accounts and engage them. This is your audience. One Socialdraft user, Cognac Maniacs, represents the Cognac region. Since this beverage is very popular within the male urban market., Instagram was the perfect platform for them. They were able to grow their account organically on the platform by 5,000 followers in just 3 months by engaging followers of similar accounts.

2. Make Things Personal

Instagram is all about passion…and pictures, of course. Make sure your content expresses that passion, be creative. This is the last place you want to be boring, repetitive, or overly salesy. Keep the 80/20 rule in mind and don’t bore your audience with constant product shots. Instead, highlight your team at work, take pics of your neighborhood, or of silly things that happen. A repost campaign is perfect for this. With a repost campaign, you are publishing other people’s content. They are the ones creating the message, not you. It’s all about rewarding your audience for being loyal. If you use Socialdraft, scheduling these reposts is super easy.

3. Take a Photography Class

Yes, I said that. Instagram is all about visuals, and high-quality photos and videos can make or break your marketing efforts.  Luckily, you have the internet at your fingers and there are tons of great tutorials out there. Start off with learning about the rule of thirds.

Mobile Photo Applications

4. Get Appy

There are tons of apps out there to help you create amazing photos, check out Afterlight, VSCOcam, PicFrame, and PhotoStudio. These are a few of our staff’s favorites photo editing apps to get you started.

5. Post Daily

We polled Socialdraft users, and the overwhelming opinion was that not posting daily can result in lower engagement. This is dangerous, as your fans can lose interest, or your competition could swoop in and steal them from you. Make sure to post on a daily basis, twice a day if possible. Don’t overpost either. Once a day is good for most brands but look at analytics. Your brand is not average, so make use of the info given to you by Instagram’s analytics dashboard to figure out what is best for you.

6. Engage (Lots)

With all the extra competition out there, you can’t rely on hashtags and the algorithm to get people to come to you. The best way to get followers is to get out there and engage them. Find other accounts that are similar to yours (same industry or brand type). Find the people who engage them by checking out their latest images. Click through to their profile and engage them. Comment on their images, but make the comments good. “Great picture” is not going to get you anywhere. Engage them, like their image and comment. You will begin to see them reciprocate.

7. Get Organized

You create a calendar and strategy for Facebook and Twitter, you should do the same for Instagram. Yes, I know you can’t “publish” posts, but with Socialdraft you can schedule your posts. They will go to your phone and you can schedule from there. It is the best way to make sure you publish daily.

8. Repost Community Content

This is especially powerful if you are a brand (as in the cognac example above) or even a local business. Search for content created about you on Instagram (super easy to do on Socialdraft). Then, share this content not just to Instagram, but the rest of your social networks. We recommend that you ask permission before you do. When you do this you are both complimenting the content creator, and starting a conversation. This is a fabulous way to build brand advocates.

9. Measure

A game is no fun if you don’t keep score. This also applies to Instagram. The one issue with Instagram is that it only gives you 7 days worth of analytics, so make sure to keep track of them on Google docs.

 

10. Shorten URLS

Since you can’t add links to pictures on Instagram, you can use a URL shortener (like Bit.ly) to create easy to remember URLs that will help point people to where you want them to go. This will also allow you to measure if people are actually going outside of Instagram to your website. If you can get them to do this, then you’re an Instagram success.

Got questions about Instagram? Need help with Social Media? Ask for an invite to our Facebook group. We’re there to help!

 

 

Turtles. These darling reptiles are beloved the world over and are quite popular on Instagram. They’re so popular that there are currently over 3 million posts tagged turtle. That means that your turtle images have the potential to reach a huge audience, but you can’t reach the right audience without using the proper Turtle hashtags.

Your strategy will vary if you are a travel account, an environmentalist account, a tattoo artist…see where I’m getting at? Today, we’ll discuss how to use your turtle hashtags and how to combine them with other types of tags to increase your reach to a targeted audience. Before you read on, take a few seconds to copy the Turtle hashtags below, these will be the foundation for your strategy.

Instagram Turtle Hashtags

#Turtle #Turtles #Instaturtle #Instaturtles #Turtlelove #Turtlelover #Turtlesofinstagram #Turtlelife #Mypet #Pet

How to use Your Instagram Turtle Hashtags

 Location hashtags are great for local businesses

Combine them with Location Hashtags

This is great if your brand or business has anything to do with a location. We chose this example from the Australia Instagram account, but this is a good strategy not just for travel brands,  but local businesses (restaurants, shops, vets). Tourism Australia uses location tags to get in front of people who are interested in particular areas, in this case #queensland and #GreatBarrierReef. They are giving themselves more chances to be discovered by those who are actively looking for information on the area. This is a great Instagram SEO strategy.

Include hashtags that are specific to your business with your turtle hashtags

Mix in Industry Hashtags

 Tattoo artist Lilian Raya is smart about her hashtag use. Here, she uses turtle hashtags to appeal to a wider audience and increase her likes; but she also includes industry hashtags (#tattoo #colortattoo #inked) in order to give herself a chance to be seen by people who convert. People who may be browsing for ideas on a new tattoo. They will be easier to convert than those who merely like turtles, but it is those turtle likes that give her a chance to come up on Top Posts and get more organic views.

Mixing custom brand hashtags with your turtle hashtags will help you build your brand

Use a Custom Brand Hashtag

Custom brand hashtags are a great way to get your audience and customers to act as free marketers for you. Just check out the above example from Petco. While they have only created a little over 2,000 posts, there are over 400,000 posts that are tagged Petco. That means that there are a large amount of people who are being exposed to their brand by current customers. This is an incredibly powerful tactic.

RELATED ARTICLE: How to create & implement branded hashtags on Instagram.

How to Grow, Schedule & Manage Multiple Instagram Accounts

Having the right hashtag strategy will help you on Instagram, but actually getting an ROI from your Instagram account takes more. Instagram’s algorithm means that you must post on a consistent basis, engage your audience, and manage your following.

Doing all this can be time consuming, but Socialdraft is the Instagram tool that can help you manage your accounts without wasting a ridiculous amount of time. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account

Take Socialdraft for a risk free trial. It’s easy

As of early 2017, Instagram has 600 million monthly active users. But what’s relevant to anyone in the music industry, especially those who are in the DJ industry is that 28% of internet users who are between the ages of 18 and 29 use Instagram and that 4% of internet users bet 30-49 do as well. That means that your target audience is on Instagram. The problem? There’s tons of content and competition on Instagram. As of February 2017, there were 18 million posts tagged #DJ. This means you need to be smart about your hashtag use to stand out from the crowd. Before we discuss how to use your DJ hashtags, take a few seconds to copy those hashtags below. They will be the building block to your Instagram strategy.

DJ Hashtags for Instagram

#Dj #Mixing #Djlife #Newmusic #Hiphop #Mastering #Music #Instamusic #Remix #Soundcloud #Studio #Recording #Party #Mixer #Launchpad #Produce #Bass #Beatmaker #Musicstudio #Studiolife #Musicproduction #Dubstep

How to use DJ Hashtags for Instagram

A good way to expand your audience is to use hashtags for relevant brands

Combine them with Related Brand Hashtags

DJ Lena Estetica understands the power or related brand hashtags. Although she has a healthy following on Instagram, she still uses hashtags for related brands; for example, venues that she will appear at. By doing this she allows her posts to come up on the feed for these tags and gives herself exposure to a very desirable and related audience which has a higher chance to engage her content…and more importantly, attend her shows.

A custom hashtags will help you convert fans into brand advocates

Make Sure to Include YOUR Branded Hashtag

Every DJ and music related brand should have a custom hashtag. This can be something simple, like your name. The Nature One festival utilizes this exact method #NatureOne.  Note that while they’ve only created 340 pieces of content, the hashtag has been used over 40,000 times. This means that their fan base is so vested in their brand and in being associated with it that they are acting as a marketing army that only makes the brand stronger.

Use geo targeted hashtags to draw in a local audience

Incorporate Location Hashtags

Location hashtags are quite useful if you need to promote a show or venue. Sure, you want your DJ brand to be internationally known, but converting people to see your shows is much easier if they are nearby. Le Shuuk uses location hashtags such as #Stuttgart and #Germany alongside DJ hashtags so that he can come up on the feed for his core follower base in Germany.

Use hashtags for your specific type of music to get in front of the right audience

Use Industry Specific DJ Hashtags

There are many different types of DJ’s, different styles, different industries, different music. While the general music audience may convert, you will have a better chance of getting engagement if you target those closest to your exact industry. If you are a techno, electronica, or dubstep DJ, then you need to mix in a few hashtags for the genre that fits you. If you’re a wedding DJ, then you need to edit your tags to attract the right eyes. The idea is to mix in the general hashtags to get wider reach, and mix in more specific ones to assure engagement and increase the chances of a return on your Instagram investment.

How to Manage and Grow Your DJ Instagram Account

It takes more than just the right hashtag strategy to see a return on investment from Instagram. In order for your account to be effective, you need to consistently manage and care for your account. That means posting daily, engaging your audience, and cleaning up your account.

 Socialdraft is the Social Media Management Tool that can help you manage this. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

Sunrises are with us daily. They inspire us, they make us happy, they keep us warm. They are also a great way for you to market yourself on Instagram. Sunrise images can be used by many different types of brands and businesses: sports, travel, fashion, art, coaching, music, photography…the list goes on. If you are going to market your brand or business on Instagram using a sunrise, you’ll need to start with a great set of Sunrise hashtags. However, these alone won’t get you the right audience. They will help you get into top posts…but combining your sunrise hashtags with other types of tags is how you will see an ROI from your Instagram efforts.  Below is your list of the top Instagram Sunrise Hashtags. Copy these and save them so that you can use them on your Instagram posts. Then read on to learn how to properly use these hashtags to get in front of the right audience that converts.

Sunrise Hashtags For Instagram

#Sunrise #Sunrise_sunsets_aroundworld #sunriseavenue #sunrises #Earlymorning
#Beautifulview #Morning #Amazingview #Sun #Sky #Skyporn #Cloudporn #Horizon #Nature#Naturelovers #Instasunrise #Scenery #Landscape #Instasky #Orange #Goodstart

How to Use Your Sunrise Hashtags

Using Industry hashtags will get your Instagram images in front of those who are more likely to convert

Combine them with Industry Hashtags

Imagine what would have happened if NA-KD Fashion had only used sunrise hashtags in this image. Sure, they may have gotten some likes from people who like sunrises and photography, but who they really need to get in front of people who may buy. By using industry hashtags such as #NYFW they are giving themselves a chance to appear on Instagram search for those who are interested in Fashion Week. This is their core customer and this is smart hashtag use.

Related brand hashtags can help you grow your following

Naomi-Jane Adams of Book on In understands how powerful using another brand’s hashtag can be (when it is related and non-spammy). By using the branded hashtags for the Hilton hotel chain – #ShareMyHiltonPic and #HiltonHotel, her images come up on these searches. This means that an audience who is interested in the Hilton and may be thinking of staying there has a higher chance of clicking over to check out her post where she can convert them. Whenever you post, think of what other brands can have this effect for your images.

Geo Location tags will get you engagement from a local audience that converts

Mix in Location Hashtags

This is a great way to get engagement from both a local audience and people who are interested in a location. Digital Nomad Blanca uses multiple types of location tags to attract people to her travel posts. Notice the tags used in this image go beyond basic location tags like #Colombia & #SantiagoDeCali. She also includes tags such as #SalsaCapitalOfTheWorld and #igersCali to draw all types of people interested in that location.

How to Grow, Schedule & Manage Instagram

You now have a full understanding of the other types of hashtags you need to mix in with your sunrise hashtags. These will put you a step closer to reaching your targeted audience, an audience that converts. However, hashtags alone won’t cut it. You need to post & engage on a consistent basis, manage your followings, and review your performance.  Socialdraft is a Social Media Scheduling tool that will help you manage all these tasks. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

What are you waiting for? Take Socialdraft for a risk free trial. It’s easy

 

 

“Dogs are our link to paradise. They don’t know evil or jealousy or discontent. To sit with a dog on a hillside on a glorious afternoon is to be back in Eden, where doing nothing was not boring–it was peace.”
― Milan Kundera

Needless to say, humans and dogs have more than a symbiotic relationship. We’ve gone beyond helping each other eat to giving each other warmth, love and care. It is no surprise that the dog industry is big business and that this has translated to over 121,827,000 Instagram posts using the #dog hashtag as of today. What does this mean? That if you are marketing your dog images on Instagram you have a HUGE opportunity and just as much competition. Today, we’ll give you a list of the top Instagram Dog Hashtags. Take a few seconds to copy and save these dog hashtags onto your phone so you can use them any time you post dog images to Instagram. Just remember that these hashtags are the building block to your strategy. You’ll need to combine these with other types of hashtags in order to get in front of the right audience, an audience that converts. Keep reading to learn how to mix and use these hashtags to see an ROI from your dog Instagram posts.

A List of Dog Hashtags

#Dog #Instadog #Instadog #Instadogbreeds #Instadogofficial #Puppy #Puppylove #Instapuppy #Puppypalace #Doglovers #Puppyeyes #Doglover #Instapuppies #Puppydog #Puppygram #Doggie #Puppyoftheday #Doggy #Doggylove #Cutedog #Cutedogs #Puppylife #Doggies

How to Manage & Grow Your Instagram Accounts

Before we move onto the strategy you will use with your dog hashtags, we need to discuss the work you need to do in order to actually get Instagram results. That incredible gorgeous puppy and a great set of hashtags will only get you so far. The latest Instagram algorithm penalizes accounts that

  1. are not active
  2. don’t get engagement

This means that in order to actually see a return on investment (ROI), you need to post on a consistent basis – ideally daily- and to engage your audience by liking their posts and commenting. Socialdraft is an Social Media Scheduling tool that helps you manage all this. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

Take Socialdraft for a risk free trial. It’s easy

 

Using breed hashtags with your dog Instagram posts will get you more exposure on Instagram

Include Breed Hashtags

Sure, using the general dog hashtags above is going to get your image in front of the eyes of dog lovers, but using breed hashtags will get you in front of those who love the particular breed for the pup in your image. That means your post will be seen by people who are super passionate about that pup and that you’ll significantly increase your likes and comments. Check out the above post by Oscar the Frenchie NYC. He uses various types of hashtags (we’ll show more examples of those later), but he always uses breed hashtags so that Frenchie lovers always have a chance to see his posts

#frenchie #frenchbulldog #bouledoguefrancais #bulldog #bulldogfrances #frenchielove #frenchies #frenchbulldogs #frenchiesofig #frenchbulldogsofinstagram #frenchiesofinstagram #instafrenchie #frenchieoftheday #frenchiegram

Industry hashtags will increase conversion on your dog Instagram posts

Include Industry Hashtags

Not all Instagram dog posts on Instagram are made the same. Some are just cuteness all around, others sell dog food, others promote doggy adoption. Whenever you post your dog related image to Instagram, keep your industry and goal in mind. Take the above example. Dr. Evan Antin, a vet in Conejo Valley, did a TV spot to urge people to adopt dogs and to stop going to breeders and pet stores. By using the tags #adoptdontshop and #rescue, he assures that the post will be seen by those who are actively browsing those terms on Instagram. Before you post, ask yourself what terms your target audience, the one who will take the action you desire would look for, and include those in your post.

Local businesses need to use location hashtags such as neighborhood, city and state

Include Location Hashtags

If you are a local brand, business or service provider (like a pet shop, vet, or dog walker) you need to use location hashtags to increase your ROI. Just think about it. Using general, breed, and industry hashtags will get you global eyes, but you need to be seen by people in your area, people who convert. Check out the post above from ps9pets, a Williamsburg, Brooklyn pet shop. Note how they include both #Williamsburg and #Brooklyn in their post. This makes it so whenever someone is looking through those hashtags, they have a chance to be seen. And that means another chance at exposure by someone who could go in and make a purchase.

How to use custom hashtags to get your customers to market your business

Include Custom Brand Hashtags

If your brand or business does not have a custom brand hashtag, you need to create one. They are a fantastic way to get your audience to participate in marketing your brand. Stella & Chewys, a raw dog food company understands perfectly well how to do this. Note that in their profile, they have included a call to action asking their customers to tag their images #StellaAndChewys in order to be featured. By doing this, they get their customers to become brand advocates, and they solve the problem of having to create content. While they have only posted about 200 posts, there are over 4,000 that use their custom hashtag. Pretty smart, right?

You are now fully equipped to get tons of love on those dog Instagram posts. You’ve got an Instagram scheduler that will save you time and help you manage your account, you’ve got your base dog hashtags, and you know how to use them to both get more organic reach AND more likes and comments. If you liked this article, share it so social media…and take Socialdraft for your risk free trial.

 

If you’re in the music industry, you’ll be dealing with guitars at some point. Maybe you’re a guitar store, a music venue, or even a bar and you need to promote your guitar related Instagram posts. The issue is that guitars are popular in the real world and on Instagram. The #guitar hashtag has been used over 16 million times as I write this post. Today, we’ll give you your essential guitar hashtags for Instagram. Then we’ll discuss how you need to use them and how you need to combine them with other hashtags in order to get in front of your ideal audience.  Before we get stared, take a few seconds to copy and save the hashtags below, these will be the basis for your Guitar hashtag strategy on Instagram.

List of Instagram Guitar Hashtags

#Guitar #Guitarist #Instamusic #Instaguitar #Singing #Guitarcover #Guitarvideo #Instacover #Music #Coversong #Acousticguitar #Acousticcover #Electricguitar #Guitarplayer #Guitarra #Guitarporn #Guitarhero #Guitarsolo #Fingerstyle #Chords #Strum #StringInstrument #Guitarrist

How to Use Your Guitar Hashtags for Instagram

Mix associated brand and guitar hashtags to broaden your audience

Mix them up with Brand Hashtags

Phil Wenerson understands just how passionate people are about guitars. Because he understands this passion, he knows that if he uses brand hashtags such as #Fender #Gibson and #LesPaul, he will draw the eyes of their fans to his posts and in turn he will make his audience broader. The trick here is that his posts are relevant to this audience. Keep this in mind when you schedule your guitar Instagram posts and you can gain new targeted eyes.

If you are a local service you need to use city hashtags in your posts

Include Location Hashtags

Local brands, businesses and service providers (like a guitar store, guitar teacher, or a bands to name a few), need to use geo-targeted hashtags. The general guitar hashtags you copied earlier will get you more exposure by people who like guitars, but location hashtags get you seen by people who are more likely to convert. The band Stone Giant understands this. Notice how they not only tag #Brooklyn, the city where they are playing, but also the venue #FreddysBar. Whenever you post, take their example and think about the hashtags that locals will browse on Instagram so that they too can see your posts.

Use industry hashtags to attract hyper targeted views

Don’t Forget Industry Tags

#Guitar and #Guitarist are both very broad hashtags. There are many different parts to the industry, this means that in order to attract people that convert you’ll need to narrow things down. When you do, don’t go too narrow. Let’s dive into what is too narrow and what is not narrow enough.  Take the example above from New York Guitar Academy. Sure they want to attract people who like guitars, but in order for their Instagram efforts to yield and ROI, they need to attract those who are actually looking to learn to play the guitar. They were very smart about this, note their tags #learntoplayguitar and #guitar lessons will get them in front of the eyes that matter, eyes that convert.

Custom hashtags can help you convert customers in to brand advocates

Use Custom Brand Hashtags

If you don’t have a custom hashtag for your brand, you should create one now. Custom hashtags help you measure the interest in your brand, and can also help you convert your customers and audience into marketing groupies. Veritas Guitars understands this quite well.  Note the use of #VeritasGuitars and how the brand has only created 444 pieces of content, yet there are well over 1,000 posts that use their custom hashtag. That means that their audience has so much stock in the brand that they take the time to tag their images with the #VeritasGuitars tag. This is smart marketing.

How to Manage and Grow your Instagram Account

You now understand how to mix your Guitar hashtags with others to get the most reach. Now you need to work your account. That means posting beautiful images daily, using a call to action on your posts, and engaging your targets. This requires help from a great tool like Socialdraft. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you want to take the Socialdraft social media calendar tool for a risk free trial, click here. If you have questions, just open up a chat :)

The love of mankind for horses goes way back, in fact, our society was able to develop because of horses and our ability to ride on horseback. Although we no longer need to ride horses, our symbiotic relationship remains and horses are one of humanity’s most beloved friends. This means that those involved in agribusiness, equine nutrition, racing, veterinary care, and even the arts have a huge pool to market to if their craft is related to horses. However, this means there is a lot of competition as well, especially when marketing on Instagram. For example, the #equine hashtag has been used in over 1.6 million posts, and the #horse hashtag has been used 15 MILLION TIMES! Today, we’ll discuss how to use hashtags to get the most amount of targeted eyes on your horse related Instagram posts. Before you read ahead, take a few seconds to copy and save these top Instagram Horse Hashtags, they will be the building block of your Instagram strategy for your equine posts.

Horse Hashtags for Instagram

#Horse #Instahorses #Horses #Horsesofinstagram #Animals #Horseriding #Myhorse #Horselover #Horsehead #Horselove #Horseoftheday #Farm #Horsestagram #Horsejumping #Horserider #Horsey #Horsegirl #Horselove #Horsephotography #Horseback #HorsebackRiding #Horselovers #Equine

How to Use Your Horse Hashtags for Instagram

 We discussed above how the more general horse hashtags have been used a lot. The issue with these tags is that due to the way Instagram works, your posts will drop quickly down the feed…but you still need to use these to categorize your posts properly. That being said, you need to combine these more general hashtags with other types of hashtags in order to be seen by the right audience, an audience that converts. We’ll discuss the various types of hashtags that you need to use; just remember that when you research the other types of tags, that you should keep them between 5,000 to 500,000 uses. This way you don’t have too small of an audience or too large of an audience. Ok, let’s get down to business.

Use Industry Specific Hashtags

Make use of hashtags that are unique to your industry to get more eyes on your horse Instagram posts

Sure, people interested in horses will probably be interested in your post, but what if you are posting about something very specific to your industry, say trick training? In a case such as this, you need to include hashtags that are related to that part of the industry in order to attract eyeballs from people who are interested in particularly that. They are more likely to leave likes on your posts and to engage them and in turn can get you to the Top Posts for that tag which will get you even more likes. So, when you are about to post, think about what hashtags will attract hyper targeted eyes to really bring up those likes and push you up on the feed. Little Red Cowgirl, Danielle, understands this quite well. Note how her post includes both general horse hashtags and others that are hyper targeted to her audience.

Mix in Branded Hashtags

A custom horse hashtags can help you get more visibility on Instagram

Custom hashtags can be quite effective at getting your customers and audience to become a marketing army. Struck Apparel, a riding apparel brand has begun to use their branded hashtag #StruckApparel on their Instagram posts along with their horse hashtags. As you can see in the example above, customers and celebs are starting to post images of themselves wearing their items. This is a great way to control the conversation and to get your community involved. I would suggest to the brand that they add instructions to their profile write up so that their audience can be trained to use the hashtag more often.

RELATED ARTICLE: How to use branded hashtags effectively.

 Use Location Hashtags

Local brands and businesses need to use city and state hashtags on their horse instagram posts

If you are a local brand, business, or service provider; you increase your chances of conversion by having locals exposed to your posts. The easiest way to do this is first to geo-tag your post, then to use geo-hashtags such as neighborhood, city, state tags so that people who are interested in the city, and most likely in your area can see your post. Artist Whitney Landerson understands the power of location hashtags. The above post includes general horse hashtags (since a horse is the subject of her piece), horse industry hashtags (#kentuckyderby) to appeal to those who are passionate about horses, racing, and the derby; and finally location tags so that she can identify herself as an artist in Seattle.

Use Related Brand Hashtags

Ok, so this really works best when the brand is directly tied to your post, but I decided to use this example because this brandjacking worked perfectly for this brand. Note how Rupa Sutton included the #AnimalPlanet hashtag along with general horse hashtags. This resulted in people who are interested in the very popular animal TV network to be exposed to her post. Since her post is related to animals, she hit her target audience. This post would have been even better if she had been featured on the channel or was sponsored by them. Either way, it worked…so think about the brands that your audience is interested in, and test a few out to see how they increase your reach.

Managing and Growing your Instagram Account

Now that you have your list of horse hashtags and you know how to combine them with others, you’re better prepared to maximize your Instagram posts. However, Instagram recently implemented an algorithm that is based on engagement. Basically, if your posts don’t get likes and comments within a short time of you publishing, you’ll drop in the feed. You’re probably asking yourself “what do I need to do to get more likes and comments on my Instagram posts?”. It’s not too hard, but it is time consuming. You need to post daily (or at least consistently), you need to engage your audience, you need to follow people who may like your images, and you need to keep your account clean. Socialdraft can help you with many of these including:

Scheduling Instagram Posts
Having multiple people work on various accounts
Searching for posts in a particular industry
Liking these posts
Finding people to engage and follow
Cleaning up your Instagram account.

If you are ready to take Socialdraft for a spin and see how it can help you with Instagram and all your other social efforts, go for it, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Whether you love or hate PEOTUS Trump, the 2017 US Presidential Inauguration will be historic. Mostly everyone will be talking about it. Some people will be hosting #MakeAmericaGreatAgain parties while others will be running theirs as #NotMyPresident. Regardless of which side you and your audience fall on, you want the most amount of eyes on your social media post. Today, we’ve put together a list of Inauguration Day Hashtags you can use to achieve just that, getting the most organic views from your targeted audience. So take a few seconds to copy and save these hashtags and then read on so that you can learn exactly how to use them on Instagram.

Inauguration Day Hashtags

#inauguration2017 #inauguration #inaugurationday #constitution #merica #america #USA #UnitedStates #USpresident #donaldtrump #presidenttrump #trump #presidentdonaldtrump #mikepence #pence #makeamericagreatagain #January20 #liberal #conservative #republican #democrat

How to Use Inauguration Day Hashtags

The first thing you need to know is that #InaugurationDay has only been used around 7,000 times on Instagram as of 1/17/16. That means that there’s not an incredible amount of competition and that you can really get a good amount of eyes on your post. In fact, it should be very easy for your post to come up on Top Posts. But before you start to post, let’s talk about how Instagram hashtags work. You need to think of them as Instagram SEO. Hashtags are the way you get found, so in order to be found by your target audience, you must use the right hashtags and combine them with other types of hashtags.

Mix In Hashtags for Your Industry

How to combine Inauguration Day Hashtags with hashtags for your business to be seen by people who can become customers

If you are a business that is not politically active, it may be a good idea to stay neutral. Brodiefur, an account that sells custom socks, was very smart in their 2017 Inauguration Day post. They went with a fairly neutral post that stayed away from politics, and which zeroed in to dog lovers by using industry hashtags such as #happylabpack #TalesofaLab #fab_labs_ #dogsofinstagram #happydog #worldoflabs #labs_of_insta #labradoroftheday and #talesofapuppy. This makes it so their post gets to hijack some traffic on Instagram from the #inauguration day hashtag bringing them both conservatives & liberals who may be interested in purchasing cute socks, AND that they are seen by dog lovers who even if not interested in patriotic socks, may be interested in getting some custom ones made.

Use Location Hashtags

How to get your Inauguration Day Instagram Posts seen by a local audience

If you are a local brand, service, or business (like a restaurant, museum, or dog walker), you need to use geo-location hashtags. Why? Because while it is great to get all those Inauguration Day eyeballs, you need eyeballs that convert. The Rubin museum created a neutral post prompting people to visit the museum on Inauguration Day. They were smart by offering #nyc #chelsea #nycmuseums to give themselves a chance to be seen by people in NYC and Chelsea.

Use Custom Brand & Vertical Brand Hashtags

Custom hashtags can get your audience involved

When you craft your Inauguration day Instagram posts, you will want to use two types of branded hashtags Custom Brand Hashtags & Vertical Brand Hashtags. These are your custom hashtags. Usually, they are your brand or business’ name. Sometimes, as seen above, they can be for a related product such as #wetheresilient. Using this type of hashtags is a great way to market yourself and to get your community involved in helping market you. If I were the Amplifier Foundation, I would have included not just the vertical tag #wetheresilient, but also the tag #AmplifierFoundation with a call to action on the profile teaching people how to use the tag for maximum impact.

Use Party Related Hashtags

Mix party hashtags with your Inauguration day hashtags

The hashtags given above are generic Inauguration Day hashtags. These will give you general exposure to people who are interested in the Inauguration. The issue here is that you need your posts to be seen by your audience, and that requires that you speak their language. If you are on the democratic side, you’ll have to include hashtags to appeal to your audience. Same if you are on the republican side. A good example is how the Conservative Babes account uses party hashtags to attract their target political audience.

How to Manage & Grow Your Instagram Account

You now have a great set of starter Inauguration day hashtags and you know how to combine them with other hashtags. But it takes a lot more than that to be successful on Instagram. You need to be consistent in posting, engaging and managing your account. The Socialdraft Instagram tool will save you time and make you more effective when managing your Instagram account. With Socialdraft, you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are ready to take your Instagram account to the next level, take the Socialdraft social media calendar tool for a risk free trial.  If you find that we don’t fit your needs, cancel any time before the 14 days are up & you won’t be charged. So go ahead, try us out and see how you like us.

It’s not just weather forecasters who need to know which rain hashtags to use in Social Media. These hashtags can be used by weather gear companies, retailers, local businesses and more. Just think about it, on a rainy day people are looking for umbrellas to purchase, places to get out of the rain and more. There are even more uses for these rain hashtags, imagine you’re a nature photographer, or a travel blogger on Instagram taking shots in the rain. We’ll discuss strategy for these rain hashtags for each of these industries, but before we do, take a few seconds to click the “copy” button below these rain hashtags. Then save them to your phone’s note pad or use the nifty trick in the video below so you can use them whenever you need.

Rain Hashtags for Instagram

#rain #raining #rainyday #pouring #rainydays #storm #water #rainy #clouds #thunderstorm #cloudy #soaked #puddle #umbrella #storm #weather #lighting #rainyweather #wet #splash #instarain #thunder #raindrop

How to use Rain Hashtags on Instagram

As mentioned above, rain can be a great thing for some local businesses. Just imagine that someone’s walking in NYC when it starts to rain. Wouldn’t it be great if when they hopped on Instagram to post their image of rain your post saying that you’re open comes up? Let’s get down to a few examples and best practices on how to use your rain hashtags for Instagram.

Branded Hashtags

Branded hashtags help to create brand advocates

Instagram is “the” place to build your brand. Make sure to think of a hashtag that is unique to you. Begin to use it in all your posts, and begin to train your community to use this hashtag. For example, Hunter boots has been using the hashtag #rainstartsplay on their posts. When you click over to the hashtag, you can see that customers and influencers are sharing pictures of their product with the hashtag. It is fun, inventive and a great way to convert your audience and customers into brand advocates.

Industry Hashtags

If you create posts about rain you must include industry related hashtags

Artist Leonid Afremov understands that rain hashtags alone won’t get him in front of all the possible people who may purchase his works. That’s why he combines rain hashtags such as #umbrella and #rain with #art and #painting. By mixing up both of these types of hashtags he has increased his chances of being seen by people who are interested in both the rain and the arts.

Location Hashtags

Use location hashtags to be seen by people who convert

Digital Marketer Leslie Caswell understands the importance of location hashtags. If you don’t use location tags (neighborhood, city, state, country) your chances of being seen by a local audience are significantly reduced. This means that if you are a local business like a restaurant, a local service provider (like a dog walker), or a brand that wants to be seen by an audience in a particular location that you must include location hashtags with your Instagram posts.

How to Manage and Grow your Instagram Account

Now that you know how to use your rain hashtags and how to combine them with other hashtags to get the most amount of reach, you need to do a few other things. Instagram is not a hit and run kinda network. There is the Instagram algorithm to keep in mind. If you are not active on a consistent basis, and if you aren’t getting engagement from your community, these hashtags will be worth nada. In order to make sure that the time spent on creating these posts is fruitful, you need to make sure that you post consistently and engage consistently. Socialdraft is an Instagram tool that will help you to:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you are curious about what we do, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel. So go ahead, try us out and see how you like us.

Giving Tuesday is celebrated the Tuesday after Thanksgiving and is part of the many holidays of the fall and winter season including Black Friday and Cyber Monday. The biggest difference is that this holiday was created in the spirit to get people to be more altruistic and charitable. This holiday is all about philanthropy, but that does not mean that this holiday can only be used for marketing by non-profits. If you are a smart brand, business or service, it is good for you to align yourself with this type of event. Today we’ll discuss how to market your business on this day on Instagram. But, before you read on, take a few seconds to copy the following Giving Tuesday Hashtags. They will be the foundation for your Giving Tuesday Instagram strategy.

Giving Tuesday Hashtags

#GivingTuesday @GivingTuesday2017 #IamGrateful #Charity #CharityEvent #Giving #Charities #UnSelfie #NonProfit #NonProfitOrganization #Humanitarian #HumanitarianAid #CharityChallenge #Volunteering #Causes #Donate #Activism #DoGood #DoGoodFeelgood #FundRaising #FundRaisingEvent #Philanthropy #givingback 

How to Use Giving Tuesday Hashtags

Collaborate with a Charity & Use their Hashtag

Using a charity's custom hashtag will associate you with their cause

The NFl and players such as Edwin Jackson participated in an incentive called #MyCauseMyCleats. Each player would wear custom cleats to bring awareness for a cause of their choice. Jackson chose Hope For Justice. Note his use of #MyCauseMyCleats in order to let people know why he was showing his cleats on Instagram. Whenever people search the campaign on Instagram, they have a chance to click through and learn what cause is important to him. This post would have been even more successful if he used the hashtag #HopeForJustice.

Include Location Hashtags

How to use location hashtags on Giving Tuesday

There are two ways to use location hashtags on Giving Tuesday. First, if you are participating in a local event. In this case you will want to use location hashtags so that people in your geographical area will have a chance to see your post. The second is to use location hashtags if you are involved with a charity that serves a special location. Project Picture Day did a fantastic job at both of these. First, by tagging #NYC, they can ascertain that they will get exposed to people in NYC who may want to get involved or donate. Then, by tagging #Haiti #DominicanRepublic and #Philippines so that people interested in those locations are made aware of their efforts.

Mix in Industry Hashtags

Industry hashtags will make it so you can be seen by people interested in your business

If you are working towards getting donations on Giving Tuesday, you need to include industry hashtags. People who are interested in your industry are more likely to donate to your cause. Check out the Saint Louis Chess Club. They are not only attracting people who are interested in philanthropy, but also people who are into Chess.

Marketing Tips for Giving Tuesday

Partner Up: Partner up with charities or with other vertical businesses to benefit a charity.

Get Visual: Ask your community to take pictures using your custom brand hashtag and #GivingTuesday. Make this better by running an event that benefits a local charity.

Take Videos: You can now do Instagram lives, so why not post some of your event, or while you are donating something. It’s a great way to show people you’re involved.

Easily Managing and Growing your Instagram Account

It will take more than a few beautiful posts, the right write up and perfect hashtag strategy to get you to Instagram success. In order to succeed, you need to be constant on Instagram. That means publishing posts daily (or at least on a consistent basis), engaging your audience, and keeping your account clean. You can do all this on Socialdraft:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

On top of that, you can do that while managing Facebook, Twitter, LinkedIn AND Pinterest. If you want to take the Socialdraft social media calendar tool for a risk free trial, click here. If you have questions, just open up a chat :)

 

Instagram is an incredible platform for all types of businesses and brands. You may think that your brand or product is boring, that there’s no way to promote it on Instagram and get people excited. But you can! We’ve put together some of our favorite examples of incredibly innovative Instagram campaigns from some of the top firms to show you just how it can be done. These top Instagram campaigns of 2016 succeeded because they were well researched, were laser targeted to their audience, and because they followed the tenets of Instagram success.

Lessons from Top Instagram Campaigns of 2016

Get Stylish & Creative

How to run an Instagram campaign for a boring product

 

Januel+Johnson (also known as J&J) had a big challenge for Instagram. Their client Bezalel, a phone wireless charger was looking to build their brand awareness with the public and influencers and increase sales while growing their Instagram following. Phone chargers may not seem like the sexiest products out there, but after the Bezalel campaign, I think we can all agree they seemed pretty hot.  We asked CJ Johnson about the creative process for this campaign. He told us: “We’re often tasked with injecting style and creativity into brands. With Bezalel, we create stylish and original content with a focus on millennials. In October we thought it would be fun to do a throwback Halloween photo campaign. We casted twin influencer artists and shot in a hedge maze. With our Kodak/Throwback style we made it look like something out of “The Shinning”. In addition we used a creepy Halloween poem and spread out our posts through the week of Halloween with excerpts from the poem. It was awesome!”

The campaign integrated a special offer for 20% off all orders with a code which made it easy to track sales stemming from the campaign.

The Results: The Instagram following for Bezalel grew by 1,000% and there has been a continuous  uptick in sales.

About J&J: J&J is the voice of the next generation and one-stop shop in creative marketing. Listed as one of the Top 50 Digital Agencies in Los Angeles, J+J empowers the brands we work with, with innovative steps and tools they need to conquer the world. In this fast-paced world, J+J is on the front lines of the growing Silicon Beach movement in Los Angeles, bridging the worlds of entrepreneurship and creativity all the while using the power of social influence to get our message across. We create contemporary strategies and then we execute them to perfection. We’re not going to do it in the same way everyone else does. We’re going to do it in a new way that showcases why you’re so special.

Run an Influencer Campaign

Instagram Influencer campaigns work great

Fossil watches is well known throughout the world. The brand brought on Upfluence in order to run an influencer marketing campaign to promote its latest watches and bracelets. The final goal of the campaign was to raise interest for their high-end products. In order to do this, they identified lifestyle influencers who received a watch of their choosing from a particular collection. In exchange, they would create animated GIFS for Instagram featuring the watches from the collection with branded hashtags to allow them to measure performance: #FossilStyle #FromWhereIStand (for women)#FossilsQ #FromWhereIStand (for men).

The Results: 60k+ views, 20k+ likes

About Upfluence:  Upfluence is the fastest growing influencer marketing company in Europe. The firm focuses on end to end influencer marketing campaigns: we help clients reaching their goals through advanced IM strategies across blogs, websites & social networks. They also specialize in end to end content marketing campaigns: we define and activate original content strategies to make sure our client’s expertise is recognized in their industries. Upfluence also has software that allows brands to identify the right influencers that matter to them so they can contact them at scale.

Be Consistent with Your Aesthetics

Use the same filters on Instagram to build an aesthetic

Shore Projects brands themselves as a watch brand inspired by beauty and fun of the British seaside. As such, they want a strong connection with some very specific seaside imagery.  This meant it already had a great foundation for image-based branding on Instagram.

The campaign for Shore projects by Grove Communication uses images that are on brand at all times. Many of the photos for the account are taken on the beaches and coasts of the U.K., and those that aren’t maintain the look and feel of the British seaside with faded colors and a lot of grey and green hues. The entire idea behind their campaign is to have very consistent branding.

The Results: The brand’s following has grown up to 46.5k followers in a very short time.

About Grove Communication:  Grove Communication is an integrated communication and brand development company specialising in accessories, fashion and luxury goods. Headed up by founding partner Marie Grove Walton and Emily Gegg with over 25 years of experience across luxury, fashion and accessories within agency, in-house and publishing, we offer all the benefits of your own in-house team combined with the creativity and flexibility of a leading public relations, brand development and marketing agency.

Collaborate with Verticals

Collaborate with Verticals to piggy back off their audience

Outdoor product company Crazy Creek wanted to increase their Instagram followers to expand awareness and reach. They brought on Carmen & Grace to implement a campaign to achieve this goal. We asked Natalie DeRatt of Carmen and Grace to tell us a bit about the process for achieving these results. Natalie’s strategy was to build collaborations with vertical brands so they could all play off each others’ audience and grow together.

Natalie told us “We teamed up with 4 other outdoor companies (Chaco Footwear, Coalatree, Gregory Packs and Nectar Sunglasses) to build an amazing prize package for 1 winner and their friend. We then organized a week long promotion, with all 5 brands publishing the contest art on Day 1. Fans were encouraged to follow all brand’s handles, comment with their favorite fall emoji, and tag a friend. They could enter an unlimited time throughout the week, and a winner was picked at random on the 5th day of the promo.”

The Results: The campaign was a great success, with everyone jumping up about 3000 followers.

Crazy Creek: 1,728 – 5,017 (+3,289)
Nectar: 51,567 – 54,969 (+3,402)
Gregory: 27,732 – 31,064 (+3,332)
Coalatree: 149,870 – 153,019 (+3,149)
Chaco: 192,672 – 194,219 (+1,547)

As with these competitions, some followers then unfollow if they don’t win, but on average everyone has maintained an increase of 1000 followers since (we ran it about a month ago). This is an incredibly successful campaign for all brands involved.

About Carmen and Grace Communications:  Carmen & Grace is an all inclusive communications firm providing years of experience in active lifestyles, outdoors public relations, and creative marketing. We specialize in the outdoors industry, run by active, outdoors women who are living and breathing the messages they’re sharing. We are based in Asheville, NC – the outdoors mecca of the East Coast!

As you can see, marketing your brand or business on Instagram is all about getting creative and collaborating with others. These key ingredients will be the key to your success in 2017.

How to Manage & Grow Your Instagram Account with Socialdraft

After checking out all this great inspiration from the Top Instagram Campaigns of 2016, and once you have come up with your Instagram strategy, you’ll need a good tool to help you manage and grow your Instagram account. This could be Socialdraft.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account

What are you waiting for? Check out Socialdraft risk free today!

Contrary to what you may think, Oktoberfest actually starts in September. What I love about this holiday is that although it is a German festival, it’s become world famous and replicated across pubs all over the world. Did I mention it’s all about beer? Yup. This holiday is awesome if you’re in F&B. It means that you’ll have tons of marketing opportunities to market your business on social media almost anywhere in the world. If you are planning to market your business on Instagram during Oktoberfest, take a few seconds to copy and save these Oktoberfest Hashtags. They will help you to get more organic views, likes, and comments.

Oktoberfest Hashtags

#wiesn #oktoberfest #oktoberfest2017 #weinzelt #tracht #feschemadln #munich #munichgermany #münchen #bayern #germany #bavaria #german #fcbayern #instamunich #instamünchen #deutschland #germanywonderland #Volksfest #BeerFestival #Beer #Bavaria #Theresienwiese #MünchnerKindle

How to Manage & Grow Your Instagram Accounts

Don’t expect your Oktoberfest hashtags to do all the work. Instagram requires more than just beautiful images, a call to action and the perfect hashtags. You need to work your account on a consistent basis in order to have success. That means you need to post daily (or at least consistently). It also means that you need to engage your audience by liking their posts and following people creating content around your industry. The good news is that Socialdraft’s dashboard can help you with all this.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

How to Use Your Oktoberfest Hashtags

Mix them with Location Hashtags

If you are a local business use hashtags for your city and state in order to get exposure on Instagram to a local audience

If you are a local business like a restaurant, hair dresser, or costume shop, then you need to incorporate location hashtags with your Oktoberfest hashtags. Why? This is done so that you can be found by people in your area, people who can convert. Hofbräu Bierhaus NYC does a great job at this. Note their use od #NYCfood #hungryNYC and #midtowneast. If someone hops on Instagram (say a tourist staying at a hotel at Midtown East in order to see what’s going on around the area, this hashtag will increase the chances that they will see the post and hopefully convert.

Use Custom Hashtags

A branded hashtag will not only get you more exposure but also help your fans help you build your brand

Include a Custom Brand Hashtag

Branded hashtags are an effective way to convert your audience and customers into brand advocates. German beer company Paulaner understands this. Note how they use a few simple to understand hashtags:

#paulaner #paulanermuenchen #paulanerbrauerei #paulanerbrewery

Seeing these hashtags will increase the chances that their customers will share images of their beer with their branding. This is incredibly powerful. Just look at their numbers. Paulaner has created 100 pieces of content, but there are over 231k images using their branded hashtags.

RELATED ARTICLE: How to implement and use branded hashtags effectively

Include Industry Hashtags

Using industry hashtags will get you more likes and comments

Integrating the #dachshund hashtag with Oktoberfest hashtags in this post was genius. Natalie was able to get in front of not just people interested in Oktoberfest, but also dachsund fanatics. This means more likes and comments. When you create your post, keep in mind what else people may be interested in that is seen in the post. This way you can get as many interested people to check out and engage with the post.

Fall is the perfect season for you to promote your brand, business, or service. Everyone is back in gear for work after vacationing. Kids are headed back to school and stay at home parents will have time to spruce up the house. Autumn is the perfect season for you to take advantage of Instagram to take advantage of these opportunities. Before you get started on your Instagram marketing this season, take a few seconds to copy (and save) the Fall hashtags below. They will help you to get more organic views, and if you play your cards right, this could mean more likes, more comments and a higher ROI.

Fall Hashtags

#Fall #Autumn #Leaves #Nature #SweaterWeather #AutumnLeaves #Trees #Nature #AutumnColors #autumncolors #autumn2017 #fall2017 #autumnweather #seasons #season #autumntime #fallweather #nature #autumncolours #autumnsky #autumnday #autumnstyle #autumnleaves #falltime #red #leaf #autumnal #orange #foliage

How to Manage & Grow Your Instagram Accounts

Fall is a great marketing opportunity for most businesses. Restaurants can sell fall dishes and cocktails. Retailers can sell light coats. Doctors can push flu shots. There is so much related to this season that imagination is your only hurdle. That being said, having a gorgeous post and great hashtags can only get you so far. To succeed on Instagram (make sales and get clicks) you need to post consistently and engage your audience.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you’re ready to get serious about your Instagram marketing, take a risk free trial of the social media calendar tool from Socialdraft. Then, read on for more tips on getting your Instagram account ready for the fall season.

Tips for Using Your Fall Hashtags on Instagram

1. Use a Blend of Industry & Fall Hashtags

Fall hashtags work best when combined with other types of tags like business hashtags

You know how sometimes you’re browsing for something on Instagram, and then suddenly have to click on something you weren’t looking for. This is probably because that SMM used smart hashtags. Krystya is a very smart fashion blogger. You may wonder what this post has to do with fall, but it absolutely has to do with fall style. Sure, it’s a touch too close to Christmas, but I’m sure many of her fans could see themselves sporting these to Thanksgiving dinner. The lesson? Mix up hashtags that are related to your industry (in this case #styleoftheday #fashion #instafashion) with your fall hashtags (#fall #fallstyle) to get a larger organic reach.

2. Use Geo Targeted Hashtags

To reach a local audience that converts, use location hashtags with your fall hashtags

If you are a local business (such as a restaurant, hair salon, or doctor’s office), you can’t rely just on Fall hashtags. You need to enhance them with location hashtags (city, state, neighborhood) in order to be found by a local audience that converts. So make sure that you include tags on your posts. This post by Wright & Company Restaurant in Detroit did well, but would have done even better if they incorporated more location tags such as #Downtown #Greektown and #Motown to get eyes from people who were browsing those tags at the time.

3. Create Custom Fall Hashtags

Use custom hashtags to get the community involved

I Love NY is the tourism council for the state of New York. They have one of the most memorable slogans and a gorgeous Instagram account. For the fall, they created a custom hashtag #NYlovesfall, they encouraged their community to share photos of New York State while using this hashtags so other people could discover the beauty of New York during the season. This campaign has been incredibly successful. While the brand has only created 1,400 posts in total, there are over 9,000 uses of the hashtag on Instagram. They also tend to get thousands of likes per post because their community is quite involved. Great marketing for the state.

Día de los Muertos, the Day of the Dead, is quickly gaining speed in popularity in the United States outside of a Mexican audience. After Cinco de Mayo, it is probably the second most well known Mexican celebration (even more so than Mexican Independence Day). What does this mean for your brand or business? It means that you have a chance to reach out to Latin-American customers – just keep in mind that this celebration has roots in religion and it must be handled with care. Before you post to Instagram, take a few seconds to copy and paste these Dia De Los Muertos Hashtags. They will help you to get more likes and engagement from your community.

Dia De Los Muertos Hashtags

#DiadelosMuertos #DayOfTheDead #SugarSkull #DiaDeLosMuertos #Mexico #DiaDeMuertos #Skeleton #Skull #Flowers #UNESCO #AllSaintsDay #AllSoulsDay #Calavera #Marigold #Ofrenda #LadyoftheDead #LaCalaveraCatrina #FlordeMuerto

How to Manage & Grow Your Instagram Accounts

If you plan to have a successful Dia de los Muertos Instagram campaign, you can’t expect to post just once a month and succeed. Instagram takes commitment. That commitment involves gorgeous images, good write ups with a call to action, and a good set of hashtags. But, that’s just the basics. If you actually want to see a return on investment from Instagram, you need to post consistently (daily if possible) and engage on a daily basis. This can get cumbersome, but there are tools such as Socialdraft that can help  you stay consistent and focused while saving you time.

Socialdraft helps yo tou:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry
Like these posts
Find people to engage and follow
Clean up your Instagram account.

If you’re ready to get and ROI from your Instagram marketing, take a risk free trial of the social media calendar tool from Socialdraft. Now, read on for more tips on getting your Instagram account ready for the fall season.

How to Get The Most from Your Dia De Los Muertos Hashtags

Run a Hashtag Contest

Teach your customers to use custom hashtags with a contest

Dia de los Muertos is an awesome marketing opportunity. Not every business in town will be running a promotion for the holiday. You can take a cue from Dos Caminos. They came up with a Dia De Los Muertos branded hashtag #DayOfTheDeadatDos and asked their customers to take pictures at the location and share it on Instagram  with the tag. This means that all their friends would be exposed to the post and to the restaurant. Dos Caminos basically converted their customers into a happy marketing army.

Mix up Business Related and Dia De Los Muertos Hashtags

Mix up dia de los muertos hashtags with business tags

Use Industry Hashtags

By using hashtags related to the makeup and face painting industries, artist Ronnie Mena exposes himself to both an audience that is interested in Dia de los Muertos, and an audience that is directly interested in his craft.

Align Yourself With Verticals

You can earn another brand's audience by using their hashtags

You can use hashtags to align yourself with and reach the audience of associated brands, personalities, and businesses. Museo del Barrio did this beautifully by crafting a post around artist Antonio Lopez. By using the hashtag #AntonioLopez, they are giving themselves a chance to be discovered on Instagram by the artist’s fans.

Use Location Hashtags

Location hashtags help businesses to be seen by people who can convert

If you are a local business (like a restaurant, bar or make up artist) you need to attract local eyes. They are more likely to convert to customers the closer they are to your location. Take this example from Casa Neta Restaurant. By using #nycevents #flatironny #nycnightlife #nyc #flatiron #nychalloween #newyorkcity as their location hashtags, they are increasing their chances of being seen by those who are checking out what’s going on in those locations on those date and increasing their chances of a conversion from a view to a customer.

April Fools’ Day is an awesome holiday. April 1st means a lighthearted day of silly pranks and trying to outdo each other. It also means a HUGE marketing opportunity for brands and businesses who do things right. Today we’ll discuss how you can use April Fools’ Day Hashtags on Instagram. Before we do, take a few seconds to copy (and save) the hashtags below. Then read on for tips on reaching the right audience for your brand by using these tags.

April Fools’ Day Hashtags for Instagram

#AprilFools #AprilFoolsDay #April1 #Fun #Funny #Jokes #Pranks #AprilFoolsPrank #Hoax #AprilFool #aprilscherz #poissondavril

How to Use Your April Fools’ Hashtags for Instagram

April Fools day is a good chance to connect with your audience on a human level

April Fools Day is an opportunity to show your customers (and potential customers) that you can have fun. Adventure Life Travel‘s  brilliant April Fools’ day prank was picked up by Instagram and got them more than 800 likes. It also makes the brand seem fun, human, relatable. They were selling nothing and got much in return. This is a good example of tone of voice during the holiday.

Tips to get the most out of your April Fools Day Hashtags for Instagram

Post Daily

You can’t expect to only post on holidays and drive millions of people to your website, blog or store. This means that if you want a good reaction for your April Fools post, you need to start posting on a consistent basis. Use a social media

Engage your audience

After publishing each post, take some time to engage. Use Socialdraft’s hashtag research tool, look for people creating similar content to yours. Like their posts and follow them. This will result in a reciprocal relationship – more likes on your post and more follows.

PRO TIP : Socialdraft has a great risk free trial. Take us for a trial and if we’re not the right fit, just cancel. And if you ever have questions, just open up a chat with one of our customer service agents and ask.

Use a Mix Industry Specific & April Fools’ Day Hashtags Hashtags

Make sure to use hashtags for your industry to get eyes from potential customers

This post by ASOS was creative genius. You’d probably think that it would be impossible to sell Wedding dresses on April Fools’ Day. This proves you can sell anything if you’re creative. This shop posted that they had just launched a wedding service that would mean you’d get married on their catwalk. If you were to do a post like this one, you’d need to use industry hashtags in order to get seen. For ASOS, since they would be selling to brides, a sample of a good set of hashtags would include #wedding #customwedding #bridetobe #sayyestothedress.

Geo-Targeted Hashtags with Your April Fools’ Day Hashtags

Use location hashtags combined with your April Fools Day hashtags

Creating a great April Fools’ post is only the beginning. If you are a local business, brand, or service provider, it is not of great benefit to have 1,000 likes from people who can’t convert to customers. If they are 50 miles away, they probably won’t convert. Follow the lead from Gotham City Collision. Their post includes gorgeous location hashtags so they have a chance to be discovered by a local audience.

Use Both Associated Brand Hashtags & Custom Branded Hashtags

Use a vertical's hashtags to get their audience to pay attention to you

April Fool’s Day is a perfect time to get another brand’s eyes on your audience. On top of that, custom branded hashtags can help you turn your audience and customers into a marketing army. Just Check out what Bare Bones (a bone broth company) did. They took a trending topic associated to their culinary brand and created an awesome April Fool’s post out of it. They “created” a new product based on the very popular show Arrested Development. By using the hashtag #ArrestedDevelopment, they are opening themselves up to an audience that likes this show (a new possible customer demographic). The big key here is that the joke is relevant to their brand. It makes sense. They’ve also used #BareBones, this is their custom hashtag. If you look at the image above, you will see how the top posts aren’t just from the brand itself. Influencers are sharing their experience with the product and posting about it. This opens up a new audience to them. These are incredibly powerful tactics that can also work for you.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

49.6% of the word’s population is women. That means that if your brand or business has anything to do with women (half of the world’s population), you have a huge opportunity to connect with this very desireble demographic on March 8, International Women’s Day. The question is, how exactly do you go about that? Well, if you take into effect the fact that 58% of Instagram users are women, then that may be a good place for you to start. If you are going to be marketing your brand or business during Women’s Day, you need to start with a good set of Women’s Day hashtags. Take a few seconds to copy (and save) the hashtags below into your smart phone; then read on because we’ve got tons of examples on how to use these hashtags to get the most out of your posts for this celebratory day.

Women’s Day Hashtags for Instagram

#internationalwomensday #sexism #CivilRights #Discrimination #IWD #InternationalWorkingWomensDay ##InternationalWomensDay2017 #womensrights #PledgeForParity #intelligenceissexy #intelligence #smartwomen #marriage #growth #empoweringwomen #workingwoman #balance #guysforequality #heforshe #feministmen #womendeservemore #powerofparity #standforwomen #istandforwomen #leanin#BeBoldForChange

How to Use Women’s Day Hashtags for Instagram

How to market on Instagram on International Women's Day

Yes, International Women’s Day is a big promotional opportunity, but just selling things is a way to really miss the mark. This holiday is meant to celebrate the accomplishments of women in economic, cultural and the political fields. But this cannot be achieved all in one day. If women are a big part of your demographic, then your messages need to be consistent throughout, otherwise your efforts on International Women’s Day will not be seen as genuine. Handbag designer Dagne Dover executes this type of post perfectly. Their image is from their founder (a woman), and while it touches a touch on promotional, it is more aspirations.

On the same note, you can’t expect to post just once and get a return on investment from your posts. Instagram takes consistency and commitment. As seen above, Socialdraft’ social media calendar tool was built to help you with this. Click play on the video above to see what you can do on our dash to market your business on Instagram.

PRO TIP Socialdraft offers a risk free trial. That means you can take the dash for a spin, and if you don’t feel it’s the right tool for you, you can cancel. Easy and simple.

Combine Industry Specific & General Women’s Day Hashtags

Combine hashtags for the industry you work for with womens day hashtags

This is a very smart post. The write up easily explains why the brand makes sense for Women’s Day, and it utilizes hashtags to denote its industry, tech.

#womenintech #STEM #femalefounders #volunteers #nonprofit #socent #equality #gender #pledgeforparity #STEMed #innovation #womeninbusiness #strongertogether #socinn #entrepreneur #startup #startuplife #marketing #success #giveback #instagood #businesswoman #YYZ #the6 #communication #techies #instatech

Geo-Targeted Hashtags

How to use location hashtags to be seen by a local audience

If you are a local business, brand, or service, then you must use location tags. It’s great if you are seen as a forward thinking brand by using those International Women’s Day hashtags, but it’s even better if people in your area see you this way. The Manchester City Council does this very easily by using the #Manchester hashtag. You may want to consider using country, city, state and neighborhood hashtags in your posts.

Associated Brand Hashtags

How to use another brand's hashtags to get more likes on Instagram posts

It’s great to associate yourself with verticals who have a good reputation. For example, if you are a retailer selling goods from a “by women” brand, it would be a good idea to showcase them on your Instagram post. Then, utilize the hashtag for their brand. This way, when people browse their hashtag you have a chance of getting exposure directly from their fan base. Model Karlie Kloss did well here with over 70k likes…and may have done better. She used the Clinton Foundation’s #NoCeilings hahstag to associate herself (and to let people know about her support for the movement). She could have gotten even more by using hashtags such as #ClintonFoundation #HillaryClinton and #KateSpade to reach their audiences.

Unique Branded Hashtags

custom instagram hashtags are great for brand growth

Unique branded hashtags are a great way to get your audience to spread your message. Come up with a hashtag that is unique to your business. Add instructions on how to use it on your profile and reward those who do. This way you can train your audience to spread your message to their social circle.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

Pi Day is one of my favorite holidays. If you’re not familiar with this scientific celebration, Pi is a day to celebrate π (or 3.14). This number is the ratio of th circumference of a circle to its diameter. It never changes. It’s an irrational number which has no end or pattern. It’s really cool and people make it a life goal to memorize as much of it as possible.  It’s celebrated on March 14. This quirky holiday offers many marketing opportunities not just to those in science and technology; but those in education, culinary, those selling anything circular, and even those who deal in memorization. Really any brand can benefit from marketing themselves on Pi Day (as long as they get creative). Take a few seconds to copy these Pi Day Hashtags and save them on your phone so you can use them to market your Pi Day posts. Then read on as we discuss how you need to use these hashtags in order to get the most out of your Pi Day posts for Instagram.

Pi Day Hashtags for Instagram

#PiDay #NationalPiDay #Math #MathNerd #3.14 #Piday2017 #geekdom #nerdsunite #Math #MathChat #MathHumor #ILoveMath #Mathematics #Maths #Archimedes #AlbertEinstein #Einstein #PiDay #MathTeacher #MathJokes #Algebra #Geometry #Calculus #Mathlete #LoveMath #Mathematician #pie #culinary #baking

How to Use Your Pi Day Hashtags for Instagram

It’s amazing how many people celebrate this esoteric number. Besides it being really cool, it’s celebrated on March 14 (which is also Albert Eintein’s birthday). That means that if you are in any STEM field, you have some incredible marketing opportunities. The hashtags you copied above will get you good visibility during the holiday, but you need to combine them with other types of hashtags to get seen by the right audience. Let’s discuss.

How to get the most out of your Pi Day Day Hashtags for Instagram

Just because you have an awesome set of Pi Day hashtags, don’t expect to just post during the holiday and get a ton of people checking out your account. Instagram is a commitment and you need to be constantly active on the network.  Socialdrafts social media calendar tool can help you save time in scheduling, engaging, and finding the right audience on Instagram.  Click play on the video above to see what you can do on our dash to market your business on Instagram.

 

PRO TIP “Socialdraft offer s a risk free trial . If you have questions before signing up, open up a chat with one of our agents, we’re always happy to chat.

Combine Industry Specific & General Pi day Hashtags

You must use industry hashtags to get seen by potential customers

This post could not be more perfect for the Pi Day holiday. Sci_Chic is all about making science fashionable. Their Pi jewelry line could not be more perfect. The shop used a combination of Pi Day hashtags, but enhanced their visibility by using hashtags that would attract customers. Someone who is looking for a graduation gift now has a chance to be exposed to this lovely gift idea.

#mathteacher #womeninstem #nerdynecklace #geekchic #geekgift #jewelry #shap3dbyme #3dprintedjewelry #necklace #graduationgift #3dprinting #necklace #handmade #silver #style #fashionblogger #fashionista

Geo-Targeted Hashtags

How to use location hashtags on Pi Day

Local businesses and services would be smart to promote themselves on Pi Day. It’s perfect for pizzerias, restaurants that serve pies, educational stores, museums, book stores, tutors….but, if you fit into any of these categories, then you need to include geo-targeted hashtags into your posts. It’s great if you’re getting exposure for #PiDay, but all those people will be hard to convert to customers if they aren’t in your geographic area. The SMM for Black Barn restaurant understands this well. In this post, they are using PiDay hashtags, associated brand hashtags (that comes next), and location hashtags. This is a smart Instagram post.

#nyceats #nycdining #nycfat #eatingnyc #grubshotsnyc #nyc #nycfood #flatiron #madisonsquarepark

Associated Brand Hashtags

Say you are a kid’s store and you offer math toys for kids. You’ll probably want to show case them during the Pi Day holiday. If you do, make sure to use their branded hashtag and to @tag them as well. This has two results. First, people looking for their brand will stumble onto your post. Then, the @tag will notify the brand that you’ve posted about them. If they have a smart SMM, they will like, comment, and maybe repost your content.

Unique Branded Hashtags

Use your brand hashtags to get customers to push out your products

If your customers love your products, they’re probably creating content showcasing them. Don’t miss out on this opportunity. Train your customers to tag your brand and to use your branded hashtag. This way, every time they post about your work, their entire community has a chance to be exposed to it. TinyPies does this incredibly well. Although they’ve only created a little over 600 pieces of content, their branded hashtag #tinypies has been used almost 2,000 times. Follow their lead and make sure to include your custom hashtag with all your images so that your audience then follows your lead.

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