In 2013, Instagram announced it had over 150 million users. Just 4 years later, Instagram has grown to 700 million monthly active users. That’s some incredible growth. From a marketing perspective, it’s a wonderful social network. It allows brands and businesses to build their identity via images AND it gives them a direct line of conversation with their audience.
Instagram Marketing Tips for Business Success
If you are looking to grow your business with Instagram, there are a few strategies you should implement to help you speed up your growth and see an ROI from your time and efforts.
1. USE VIDEOS, STORIES, AND LIVES
All three are great ways to give a less curated, more personal look at your brand or business. Those people who engage with this type of content are truly invested in what you have to say and are more likely to convert than those who merely like your photos. If you are going to begin to experiment with videos, make sure to combine them with post images. Here are a few ideas on how you can incorporate this type of content into your Instagram strategy:
- Behind the Scenes
- Coupons & Offers
- Product & Service Education – how does it work/how is it used
- Create DYIs
For example, the above video was found by using the #NYCPizza hashtag. Just four days after posting, the video had been viewed more than 1500 times. That’s a heck of a lot of people who are now aware of this business. That’s powerful.
DYK: a view on Instagram means a video has been watched for 3 seconds or more.
2. USE THE RIGHT HASHTAGS
Hashtags are Instagram SEO. These are how you get found, so you need to be smart about it. It is a good idea to use a mix of hashtags that includes:
- Industry hashtags
- Custom branded hashtags
- Related brand hashtags
- Location hashtags (if the post is location specific or refers to a particular place)
If you use a combination of these hashtags, you will increase your chances of being found via the search. Check out the example above. Searching #NYC led us to discover a bake shop in New York. This would not have happened if they had not used this hashtag in their write up.
PRO TIP: Need hashtag ideas? We’ve put all major holidays and tons of industries here. Just click, copy & save for later use.
3. FIGURE OUT YOUR BEST POSTING TIME
On a very good note, Instagram users interact at all hours of the day and every day of the week, since users are active on Instagram through their mobile devices. We recommend that you take the time to look at your Instagram analytics (available if you have converted your account to a business account). You can see what time your followers are active per day. Use this as a guide to figure out your posting time, but don’t be shy to experiment from time to time to reach new people.
If your clients are posting about your brand, then a repost campaign is a perfect way to engage them, thank them, and have them work to build your brand for you. How can you make this work? Simple. Search for people posting about your brand on the Socialdraft dashboard. Reach out to them to ask for permission to repost. If you want to increase your chances of getting a yes, you can offer a discount on their next purchase or even enter them into a giveaway. Then schedule reposts and you’re set. You’ve both taken care of content, connected with your audience, and now they can brag that you’re reposting their content.
On Instagram, you can engage almost anyone (unless they are private). Start by engaging those who have posted about your business. Leave them a comment thanking them, like their images, and make it a point to engage them on a consistent basis. Then, engage those who engage your competition. Create conversations so they become aware of you and can be converted. I cannot tell you how powerful this strategy is. Try it for a week. You’ll see.
6. USE THE RIGHT INSTAGRAM MANAGEMENT TOOL
If you use the right tool, you can save time and stress on your Instagram management. Socialdraft is not just an Instagram management tool, it is an all-in-one social media tool for teams. With Socialdraft, you can:
- Schedule posts to multiple Instagram accounts
- Search for images by hashtag
- Schedule reposts from Instagram to all your connected social networks
- Have multiple people create content and publish content to Instagram
That was just on Instagram alone. With Socialdraft, you can also:
- Schedule posts to Facebook pages, Twitter accounts, Pinterest boards & LinkedIn pages
- Schedule one time, recurring and duplicate posts
- Schedule in bulk using CSV
- Engage the community in the feed
- Set tasks for team members
- Pull reports
- Keep an eye on your online reputation
- And much more…
Curious about Socialdraft? Take us for your risk-free trial and test it out for yourself.
You were just checking out hashtags on Instagram and suddenly you saw a photo that looked quite familiar. Then you realized it’s not similar…it’s yours. Now you’re wondering what to do when someone steals your Instagram photos. At some point you will have someone steal an Instagram image. It will either be a repost with no credit, or just flat out image theft. It does not matter if the image is gorgeous or ugly, but it can feel invasive. Even worst, it could be your client’s image and it could be used to harm their brand. There are plenty of accounts that do this, but you don’t have to get used to it. Today, we’ll discuss what to do when someone steals your Instagram photos so you get results.
RELATED POST: HOW TO RUN A PROPER REPOST INSTAGRAM CAMPAIGN
What to do When Someone Steals Your Instagram Photos
Document the theft: Screen cap the theft. Then check out the account. Take a few screenshots of the account and see if any of your other images have been stolen by these users.
Ask for Credit: Take a few seconds to comment on the image. “Thank” the account for reposting the images and ask that they give you credit. There is a small chance that this person is a new generation of internet user where they think all public content is free for them to use. If this is the case, hopefully they will apologize and credit you for your work.
File a Copyright Complaint on Instagram: The link to your left is the place on Instagram where you can file this complaint. This works much better than the report abuse option that is available on the app. Follow the process on the form, add the links to the images in question and links to your original posts. Instagram usually removes the stolen posts in a few days.
Block the User
Instagram does not ban or remove the offending accounts. They just delete the images they stole from you. Take a few seconds to block the user. The offending image thief won’t receive a notification that you have blocked them and they won’t be able to view your posts or search for you on Instagram. That being said, there are apps such as InsTrack that will show you who has blocked you…but the majority of time these people are just looking to quickly create content by stealing someone else’s. They’ll forget about you in no time.
Let the Community Know
There are some fantastic Instagram groups on Facebook as well as reddit. Join up & let them know that a certain account is stealing images and to check the account for their own. You may be helping someone else out with this issue.
Instagram Facebook Groups
Why do Accounts Steal Instagram Images
Many times it is teenagers. They have grown up in a world where the internet has no boundaries and everything is on a freemium model. They assume things are free and are used to sites such as Pinterest or Tumblr where reposts are key.
Other times, it is accounts looking for high performing posts to boost their engagement and growth.
What Can I do to Prevent People from Stealing my Instagram Images
Unfortunately, there’s not much you can do. You can make your account private, but that kinda takes the fun out of Instagram…and if you’re working Instagram for business, this just does not make sense. You can also watermark your images. We have a whole YouTube playlist that shows you how to watermark your images using various apps. This will at least give them an extra step of cropping if they want a watermark free image.
How to Manage and Grow My Instagram Account
Now that you know what to do when someone steals your images on Instagram, you need a great tool to grow your Instagram account. Socialdraft is a great tool that lets you manage and grow your Instagram as well as Facebook, LinkedIn, Twitter, and Pinterest so there’s no need to manage each one from all different platforms. With the Socialdraft social media scheduling calendar tool, you will be able to:
Scheduling Instagram Posts
Having multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks
If you are ready to take Socialdraft for a spin and see how it can help you with Instagram and all your other social efforts, go for it, take the Socialdraft social media calendar tool for a risk free trial. There’s no risk. If we don’t fit your needs….simply cancel before your trial is up. So go ahead, try us out and see how you like us.
What Else Does Socialdraft Do?
Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
Instagram Regram or repost campaigns are incredibly powerful. They can help you get in the faces of new audience members, grow your brand awareness, and build a targeted following. It’s also a great way to generate content if you don’t have great photography skills or if you have a client that is not so prolific when it comes to sending you content. Today, we’ll discuss how to get started on an Instagram regram or repost initiative so that you can achieve the above goals:
How to Run A Successful Repost Campaign
First you need to understand what a regram or repost is exactly. These are Instagram terms for sharing someone else’s photo on your Instagram account. The key here is that you are not stealing the photo or using it without permission. A proper regram requires that you have the content creator’s ok to post.
This type of content campaign is incredibly powerful because it requires you to engage with your target audience which in turn helps them get more exposure to your followers, and in turn yours.
Step 1. Choose a Hashtag
You will need a hashtag so that you can properly tag those who want to be regrammed by you. We’ll be using one of our users as a case study. Cognac Maniacs has run a very successful regram content campaign. They have been growing their account at about 1,000 targeted followers per month utilizing this technique. They chose #CognacManiacs as their hashtag.
Step 2. Promote Your Hashtag and Campaign
Once you’ve chosen a hashtag, make sure you include it in your profile with a call to action for your followers to use said hashtag for a chance to be featured. Then, cross-promote the campaign on other social media networks. Let your community on Facebook, Twitter, and all other social media networks know that you’re ready to share their content if they use your hashtag.
Step 3. Get Out There And Find Content To Share
Chances are when you first get started, you won’t have too many people participating. So get out there and search. Yes, you can do the search manually on Instagram and then screencap the image and then repost it after you’ve cropped it…but this takes so much time. Instead, you can save time by using the Socialdraft dashboard to search for content that is specific to your industry. Click over to their profile and ask permission to repost their image. This can be something as simple as a simple comment on why you love the image followed by “would love to repost, mind if I do? Full credit will be given”. Once they approve, you can schedule the repost using the Socialdraft dashboard.
Step 4. Schedule your repost
From the Socialdraft dashboard, click “share”. A modal box will open and you will be able to credit the content creator, add a write-up, and of course, include your hashtag.
***Make sure to add a line telling people who see this image that they too have a chance to be featured if they use your #reposthashtag.
Step 5. Follow and Engage
Make sure you follow and engage the people involved in your regram campaign. They will become brand advocates, probably regram your regram with a thank you…and tell others about it.
PRO TIP: Always credit the content creator. This is not just polite, it’s the right thing to do.