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Nestled between ThanksgivingBlack Friday, and Christmas is Hanukkah. While it’s not as commercialized as the rest of the winter holidays, you should be creating engaging Instagram posts for the holiday in order to capture the Jewish audience.  You will probably create special discounts, promotions, and sales; but how do you get targeted eyes on those Instagram posts so that the people who see them convert? Start off with gorgeous images, a short and effective write up that includes a call to action, and then use the perfect mix of optimized Hanukkah Hashtags for Instagram so you can get the perfect eyes on your posts. Before we begin to discuss the way to use these hashtags so you can get the  most ROI from your Hanukkah posts, click the copy button below the Hanukkah hashtags on your iPhone, Android, iPad or PC and save them to your keyboard so you can use them whenever you post to Instagram.

#hanukah #holidays #chamaviva #festadasluzes #menorah #hanukkahbush #socialdraft #noitedemilagres #chanuka #chanukah #holiday #jews #jewish #hasidic #judaica #kippah #yarmulka #kiddushhashem #Kosher #FestivalOfLights #FeastOfDedication



How to Use Hanukkah Hashtags

First, you need to stop thinking of Instagram as a social network. I am not telling you to stop engaging your audience, just that for this part of your Instagram strategy, you need to begin thinking of Instagram as a mini search engine…a mini Google of sorts. Instagram uses hashtags as their SEO tools, each hashtag you use increases your chances of being found. When someone searches a hashtag like #Hanukkah, they’re just looking for general information. But, say you sell menorahs, then you should be using the hashtag #menorah so that people can find you. If your images aren’t properly hashtagged, you’re not going to be found by the right people.

PRO TIP “Don’t listen to sites that say to use a few or even zero hashtags. This only works if you are already a brand. If you are looking to get more views on your post, take advantage of all 30 hashtags Instagram allows you to use”.

Use a Mix of Industry Specific & General Hanukkah Hashtags




How to use Hanukkah hashtags to get more organic traffic on Instagram




 

This goes along with what we said above. The hashtags we gave you are general Hanukkah hashtags. You need these to categorize your posts, but if you have a specific product or service to sell, or if you are trying to send traffic to a particular type of website – you need to research your hashtags so you can get the perfect audience. Say you’re selling chocolate Dreidels as in the sponsored post above. They combine general hashtags (#Hanukkah) with industry specific hashtags such as #chocolate and #eatingnyc.

Geo-targeted Hanukkah Hashtags

Use location Hashtags to get targeted eyes from your Hanukkah audience

If you are a local service or business, you can’t neglect location hashtags. If you are a restaurant in Chicago, it does you no good if you put out a gorgeous post and you get 500 likes from other states. The Chicago Diner was very smart in this post. They used Jewish & Hanukkah specific hashtags (#Hanukkah, #Seitan, #Tempeh) and complimented these with Geo-targeted hashtags (#Chicago #ChicagoDiner). I would have gone a step further to include the neighborhood and some of its nicknames as well (#WindyCity #Chi-Town #SecondCity #CityofBigShoulders).

Trending Hashtags

If something is trending on Facebook or Twitter, most likely it will also trend on Instagram. Keep a look out for trending topics and think of how you can use them in your posts. Then use hashtags related to that topic in order to help you come up on Instagram search.

Branded Hashtags

Create a custom hashtag to strengthen brand recognition on Instagram

Instagram is a great branding opportunity. You should spend some time to come up with a custom hashtag for your brand. An easy one would be the name of your business, but this is not your only option. It could be your slogan, your top product…just make sure that you check Instagram to see if it is being used and, if so, that your chosen branded hashtag does not have a negative connotation. Note how Crazy Jewish Mom uses her name as a hashtag #CrazyJewishMom. While she has created only around 2,000 posts, there are over 6,000 posts using her hashtag. These are reposts and posts by fans mentioning her brand. When you do use a custom hashtag, it is a good idea to include it in your profile and to instruct your audience on how to use it. Product Hashtags

The brands that are associated with your brand or business probably have already been working on their audience. It makes sense to use their hashtags when speaking about them. It will draw their audience to you. If you do create a post that features an associated brand or business, don’t stop at just using their hashtag, make sure that you at tag them (@brand). When you do this, the account will get  notification which increases your chances that they will like and comment on the post. Lightner liquor did things right by tagging Shmaltz Brewing (although the brewery is missing a huge opportunity to capture the liquor store’s audience by not commenting on that post).

Tips to get the most out of your Hanukkah Hashtags for Instagram

Post Daily

It is known that if you don’t post consistently not only will your engagement drop, your follow count will suffer. Use a dashboard like Socialdraft to schedule your Instagram posts for multiple accounts. With Socialdraft, you can also assign different people to schedule these posts and to publish them when the time comes.

There is even an Instagram search that will allow you to identify people creating content on Instagram about your brand, industry (or even your competitors) so that you can engage them and follow them. This is a HUGE help when growing a targeted audience.

If you are interested in Socialdraft, take us for a spin we offer a risk free trial.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

This article was originally posted on OhSnp.com

 

 

 

 

 

 

Makeup and beauty make sense on Instagram, it is, after all a social network focused on the visual. This is both a blessing and a curse. While it is the perfect social network for make up artists, shops, and vloggers to promote themselves, there are tons of people on there who are competing against you and working to steal your audience. You don’t have to fret. Today, we’ll discuss the top Instagram Makeup and Beauty Hashtags to use and how to incorporate them into your Instagram strategy so you don’t just gain followers, but make money. Before you read on, take a few seconds to copy the Makeup and Beauty Hashtags below (just click the “copy” button) and then save them into your phone. These will be the building blocks of your Instagram strategy.

#Makeupartist #Makeupaddict #Makeupjunkie #Makeuplover #Makeupforever #Makeupbyme #Makeupmafia Makeupmurah #Makeupoftheday #Makeuplook #Mascara #Makeupgeek #Makeuplovers #Instamakeup #Instamakeupartist #Makeupporn #Makeupobsessed #Beauty #Eyeliner #Makeupfanatic1 #Eyeshadow #Lipgloss #Makeuptalk #Makeuptutorial #Makeuplove

How to Use Makeup and Beauty Hashtags for Instagram

Think of Instagram as a miniature Google that is growing by the millisecond. Just like Google uses keywords for SEO, Instagram has its own version: hashtags. When you use hashtags, you need to think like an SEO. Is this hashtag going to get me found, and who is it going to get me found by. If the hashtag is not relevant (#followforfollow) or not targeted, the answer is no. Think about it, when someone hops on Instagram and searches #lipstick, they are probably looking for new ideas for a purchase.

RELATED ARTICLE: Lipstick Hashtags

That’s a pretty good person to attract. If you sell or promote lipstick and you are not using that hashtag, you won’t be found. The only people who can get away with not using hashtags, or only using one or two hashtags are celebs like the Kardashians. This is not the time to worry about looking cool. Know what’s cool…making money…and you know how you’re going to make money, by being found. So use all 30 hashtags that Instagram allows you to use. Now that you have the basics on how to use makeup and beauty hashtags, let’s get down to business.

Industry Specific Versus General Makeup and Beauty Hashtags




The hashtags you copied above aren’t going to get you where you need to go. Why? These are general hashtags. They are used quite often. This means that you won’t stay on top of the feed because of the number of posts that utilize these hashtags. That being said, you want to give yourself a chance to reach the millions of people who are searching this type of content on Instagram, so you still want to use them. What you need to do is mix these with more focused hashtags. So, while you will want to keep #lipstick (13 million posts as of today) as part of your hashtag kit, you will also want to add more specific hashtags to draw an audience that is interested in exactly what you are offering. Think #MatteLipstick. This hashtag currently has 463K posts attached to it. This is a perfect hashtag for you. It has enough visibility to get you a decent number of eyes, but it is not too large that you get lost. It also gets you a more targeted audience. These people aren’t just looking for lipstick, they are looking for matte lipstick. You’ve just upped your chances of engagement and of making a sale. If you keep your targeted hashtags between 100k-600k you will be giving yourself the best chance at being seen by the right people.

Geo-Targeted Hashtags

These are extremely important if you are a makeup artist, salon, or local shop. While it is nice to get likes, you want to get likes that convert. That means you need likes from people who can either hire you or drop by your place of business. Say you’re a makeup artist in New York City. You want to attract people in New York. You will want to use geo-targeted hashtags to give yourself a chance of being found when people search by location tags. You would want to use hashtags like #NYCmakeupArtist #NY #NYC #Manhattan #NewYork #NewYorkCity #BigApple #EastSide #MurrayHill #MidtownEast. Notice we’ve covered general location, location nicknames, and neighborhoods. These will change according to your location, of course. Love that K used location and actually tagged the location on the post. That is smart Instagramming.  Trending Hashtags

 

? #Regram from @bopmappy interviewing @ArianaGrande in Tokyo, Japan! #VIVAGLAM #MACAidsFund #MACCosmetics A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

Say #AriannaGrande is trending. This is when you want to create content utilizing her shades of Viva Glam. Make sure that you tag it #AriannaGrande #VivaGlam #MACcosmetics so that you can take advantage of this trending item. You can do the same with events such as the Oscars, Mother’s Day and lots more.

Branded Makeup and Beauty Hashtags

Instagram is the place to brand yourself. You need to come up with a branded hashtag and then educate your clients and audience to use that hashtag to help you grow your brand. Take Pat McGrath who uses the tag #makeupbypatmcgrath. Pat has created 1,900 pieces of content, yet the hashtag has been used 6,000 times. That means that around 4,000 people have become Pat’s personal marketing army. And Pat’s army includes professionals like Samuel Harrison who has a following of 34k. What does this tell you? Start to collaborate with others in your industry, help each other out. It’s an easy way to grow your following and credibility.

Once you’ve got a hand on this, you can run a regram campaign. Change your profile so that it states that those who use your hashtag have a chance to be featured on your account. This will help you with content creation and engagement. Monitor the hashtags, and use a system like Socialdraft to repost those posts. With our dashboard, you can repost to not just Instagram, but also Facebook, Twitter, LinkedIn, and Pinterest. Product Hashtags

 

#MasterPaletteByMario x #anastasiabeverlyhills ? swatches with MAC fix+ sprayed over them. ?? A video posted by Mario Dedivanovic (@makeupbymario) on

Using a well-recognized name helps. Just like you would talk about the products you use when you’re working with a customer, you will want to start the exact same conversation on Instagram. Check out how Mario Dedivanovic has used #anastasiabeverlyhills as a hashtag. It is his way to communicate that he uses their products and to connect with their fans. Go beyond a hashtag. If you are using and promoting someone’s products in this way, make sure you @tag them as well. This way they will receive a notification and hopefully (if they are smart Instagram marketers), they will like, comment on and share your post.

Post Daily, engage and reshare content. 

If you’re not posting daily (or at least consistently) on Instagram, you’re going to lose followers. It is also possible that since each day off is equivalent to fewer interactions that the algorithm will kick in and you’ll drop in the feed. This means that you should be using an Instagram scheduling tool like Socialdraft to schedule to Instagram on a daily basis. This will keep you consistent and growing on a consistent basis.

Now that you have your starter list of Makeup and Beauty Hashtags for Instagram and an entire technique on how to use them, it’s time for you to get out there and slay.

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

April Fools’ Day is an awesome holiday. April 1st means a lighthearted day of silly pranks and trying to outdo each other. It also means a HUGE marketing opportunity for brands and businesses who do things right. Today we’ll discuss how you can use April Fools’ Day Hashtags on Instagram. Before we do, take a few seconds to copy (and save) the hashtags below. Then read on for tips on reaching the right audience for your brand by using these tags.

April Fools’ Day Hashtags for Instagram

#AprilFools #AprilFoolsDay #April1 #Fun #Funny #Jokes #Pranks #AprilFoolsPrank #Hoax #AprilFool #aprilscherz #poissondavril

How to Use Your April Fools’ Hashtags for Instagram

April Fools day is a good chance to connect with your audience on a human level

April Fools Day is an opportunity to show your customers (and potential customers) that you can have fun. Adventure Life Travel’s brilliant April Fools’ Day prank was picked up by Instagram and got them more than 800 likes. It also makes the brand seem fun, human, relatable. They were selling nothing and got much in return. This is a good example of the tone of voice during the holiday.

Tips to get the most out of your April Fools Day Hashtags for Instagram

Post Daily

You can’t expect to only post on holidays and drive millions of people to your website, blog or store. This means that if you want a good reaction to your April Fools post, you need to start posting on a consistent basis. Use a social media

Engage your audience

After publishing each post, take some time to engage your community. Search the hashtags in your posts and engage the last 10 people who engaged the top 10 posts for each hashtags.  Like their posts and follow them. This will result in a reciprocal relationship – more likes on your post and more follows.

PRO TIP : Socialdraft has a great risk free trial. Take us for a trial and if we’re not the right fit, just cancel.

Use a Mix Industry Specific & April Fools’ Day Hashtags Hashtags

Make sure to use hashtags for your industry to get eyes from potential customers

This post by ASOS was creative genius. You’d probably think that it would be impossible to sell Wedding dresses on April Fools’ Day. This proves you can sell anything if you’re creative. This shop posted that they had just launched a wedding service that would mean you’d get married on their catwalk. If you were to do a post like this one, you’d need to use industry hashtags in order to get seen. For ASOS, since they would be selling to brides, a sample of a good set of hashtags would include #wedding #customwedding #bridetobe #sayyestothedress.

Geo-Targeted Hashtags with Your April Fools’ Day Hashtags

Use location hashtags combined with your April Fools Day hashtags

Creating a great April Fools’ post is only the beginning. If you are a local business, brand, or service provider, it is not of great benefit to have 1,000 likes from people who can’t convert to customers. If they are 50 miles away, they probably won’t convert. Follow the lead from Gotham City Collision. Their post includes gorgeous location hashtags so they have a chance to be discovered by a local audience.

Use Both Associated Brand Hashtags & Custom Branded Hashtags

Use a vertical's hashtags to get their audience to pay attention to you

April Fool’s Day is a perfect time to get another brand’s eyes on your audience. On top of that, custom branded hashtags can help you turn your audience and customers into a marketing army. Just Check out what Bare Bones (a bone broth company) did. They took a trending topic associated to their culinary brand and created an awesome April Fool’s post out of it. They “created” a new product based on the very popular show Arrested Development. By using the hashtag #ArrestedDevelopment, they are opening themselves up to an audience that likes this show (a new possible customer demographic). The big key here is that the joke is relevant to their brand. It makes sense. They’ve also used #BareBones, this is their custom hashtag. If you look at the image above, you will see how the top posts aren’t just from the brand itself. Influencers are sharing their experience with the product and posting about it. This opens up a new audience to them. These are incredibly powerful tactics that can also work for you.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

In 2013, Instagram announced it had over 150 million users. Just 4 years later, Instagram has grown to 700 million monthly active users. That’s some incredible growth. From a marketing perspective, it’s a wonderful social network. It allows brands and businesses to build their identity via images AND it gives them a direct line of conversation with their audience.

Instagram Marketing Tips for Business Success

If you are looking to grow your business with Instagram, there are a few strategies you should implement to help you speed up your growth and see an ROI from your time and efforts.

How to find people who will convert

1. USE VIDEOS, STORIES, AND LIVES

All three are great ways to give a less curated, more personal look at your brand or business. Those people who engage with this type of content are truly invested in what you have to say and are more likely to convert than those who merely like your photos. If you are going to begin to experiment with videos, make sure to combine them with post images. Here are a few ideas on how you can incorporate this type of content into your Instagram strategy:

  • Behind the Scenes
  • Coupons & Offers
  • Product & Service Education – how does it work/how is it used
  • Create DYIs

For example, the above video was found by using the #NYCPizza hashtag. Just four days after posting, the video had been viewed more than 1500 times. That’s a heck of a lot of people who are now aware of this business. That’s powerful.

DYK: a view on Instagram means a video has been watched for 3 seconds or more.

 

Use hashtags to be found on Instagram

2. USE THE RIGHT HASHTAGS

Hashtags are Instagram SEO. These are how you get found, so you need to be smart about it. It is a good idea to use a mix of hashtags that includes:

  • Industry hashtags
  • Custom branded hashtags
  • Related brand hashtags
  • Location hashtags (if the post is location specific or refers to a particular place)

If you use a combination of these hashtags, you will increase your chances of being found via the search. Check out the example above. Searching #NYC led us to discover a bake shop in New York. This would not have happened if they had not used this hashtag in their write up.

PRO TIP: Need hashtag ideas? We’ve put all major holidays and tons of industries here. Just click, copy & save for later use.

3. FIGURE OUT YOUR BEST POSTING TIME

On a very good note, Instagram users interact at all hours of the day and every day of the week, since users are active on Instagram through their mobile devices. We recommend that you take the time to look at your Instagram analytics (available if you have converted your account to a business account). You can see what time your followers are active per day. Use this as a guide to figure out your posting time, but don’t be shy to experiment from time to time to reach new people.

Social media schedulers with built in reposter

4. REPOST

If your clients are posting about your brand, then a repost campaign is a perfect way to engage them, thank them, and have them work to build your brand for you. How can you make this work? Simple. Search for people posting about your brand on the Socialdraft dashboard. Reach out to them to ask for permission to repost. If you want to increase your chances of getting a yes, you can offer a discount on their next purchase or even enter them into a giveaway. Then schedule reposts and you’re set. You’ve both taken care of content, connected with your audience, and now they can brag that you’re reposting their content.

5. ENGAGE

On Instagram, you can engage almost anyone (unless they are private). Start by engaging those who have posted about your business. Leave them a comment thanking them, like their images, and make it a point to engage them on a consistent basis. Then, engage those who engage your competition. Create conversations so they become aware of you and can be converted. I cannot tell you how powerful this strategy is. Try it for a week. You’ll see.

6. USE THE RIGHT INSTAGRAM MANAGEMENT TOOL

If you use the right tool, you can save time and stress on your Instagram management. Socialdraft is not just an Instagram management tool, it is an all-in-one social media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
  • Search for images by hashtag
  • Schedule reposts from Instagram to all your connected social networks
  • Have multiple people create content and publish content to Instagram

That was just on Instagram alone. With Socialdraft, you can also:

  • Schedule posts to Facebook pages, Twitter accounts, Pinterest boards & LinkedIn pages
  • Schedule one time, recurring and duplicate posts
  • Schedule in bulk using CSV
  • Engage the community in the feed
  • Set tasks for team members
  • Pull reports
  • Keep an eye on your online reputation
  • And much more…

Curious about Socialdraft? Take us for your risk-free trial and test it out for yourself. 

 

49.6% of the word’s population is women. That means that if your brand or business has anything to do with women (half of the world’s population), you have a huge opportunity to connect with this very desireble demographic on March 8, International Women’s Day. The question is, how exactly do you go about that? Well, if you take into effect the fact that 58% of Instagram users are women, then that may be a good place for you to start. If you are going to be marketing your brand or business during Women’s Day, you need to start with a good set of Women’s Day hashtags. Take a few seconds to copy (and save) the hashtags below into your smart phone; then read on because we’ve got tons of examples on how to use these hashtags to get the most out of your posts for this celebratory day.

Women’s Day Hashtags for Instagram

#internationalwomensday #sexism #CivilRights #Discrimination #IWD #InternationalWorkingWomensDay ##InternationalWomensDay2018 #womensrights #PledgeForParity #intelligenceissexy #intelligence #smartwomen #marriage #growth #empoweringwomen #workingwoman #balance #guysforequality #heforshe #feministmen #womendeservemore #powerofparity #standforwomen #istandforwomen #leanin#BeBoldForChange

How to Use Women’s Day Hashtags for Instagram

How to market on Instagram on International Women's Day

Yes, International Women’s Day is a big promotional opportunity, but just selling things is a way to really miss the mark. This holiday is meant to celebrate the accomplishments of women in economic, cultural and the political fields. But this cannot be achieved all in one day. If women are a big part of your demographic, then your messages need to be consistent throughout, otherwise your efforts on International Women’s Day will not be seen as genuine. Handbag designer Dagne Dover executes this type of post perfectly. Their image is from their founder (a woman), and while it touches a touch on promotional, it is more aspirations.

On the same note, you can’t expect to post just once and get a return on investment from your posts. Instagram takes consistency and commitment. As seen above, Socialdraft’ social media calendar tool was built to help you with this. Click play on the video above to see what you can do on our dash to market your business on Instagram.

PRO TIP Socialdraft offers a risk free trial. That means you can take the dash for a spin, and if you don’t feel it’s the right tool for you, you can cancel. Easy and simple.

Combine Industry Specific & General Women’s Day Hashtags

Combine hashtags for the industry you work for with womens day hashtags

This is a very smart post. The write up easily explains why the brand makes sense for Women’s Day, and it utilizes hashtags to denote its industry, tech.

#womenintech #STEM #femalefounders #volunteers #nonprofit #socent #equality #gender #pledgeforparity #STEMed #innovation #womeninbusiness #strongertogether #socinn #entrepreneur #startup #startuplife #marketing #success #giveback #instagood #businesswoman #YYZ #the6 #communication #techies #instatech

Geo-Targeted Hashtags

How to use location hashtags to be seen by a local audience

If you are a local business, brand, or service, then you must use location tags. It’s great if you are seen as a forward thinking brand by using those International Women’s Day hashtags, but it’s even better if people in your area see you this way. The Manchester City Council does this very easily by using the #Manchester hashtag. You may want to consider using country, city, state and neighborhood hashtags in your posts.

Associated Brand Hashtags

How to use another brand's hashtags to get more likes on Instagram posts

It’s great to associate yourself with verticals who have a good reputation. For example, if you are a retailer selling goods from a “by women” brand, it would be a good idea to showcase them on your Instagram post. Then, utilize the hashtag for their brand. This way, when people browse their hashtag you have a chance of getting exposure directly from their fan base. Model Karlie Kloss did well here with over 70k likes…and may have done better. She used the Clinton Foundation’s #NoCeilings hahstag to associate herself (and to let people know about her support for the movement). She could have gotten even more by using hashtags such as #ClintonFoundation #HillaryClinton and #KateSpade to reach their audiences.

Unique Branded Hashtags

custom instagram hashtags are great for brand growth

Unique branded hashtags are a great way to get your audience to spread your message. Come up with a hashtag that is unique to your business. Add instructions on how to use it on your profile and reward those who do. This way you can train your audience to spread your message to their social circle.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Pi Day is one of my favorite holidays. If you’re not familiar with this scientific celebration, Pi is a day to celebrate π (or 3.14). This number is the ratio of th circumference of a circle to its diameter. It never changes. It’s an irrational number which has no end or pattern. It’s really cool and people make it a life goal to memorize as much of it as possible.  It’s celebrated on March 14. This quirky holiday offers many marketing opportunities not just to those in science and technology; but those in education, culinary, those selling anything circular, and even those who deal in memorization. Really any brand can benefit from marketing themselves on Pi Day (as long as they get creative). Take a few seconds to copy these Pi Day Hashtags and save them on your phone so you can use them to market your Pi Day posts. Then read on as we discuss how you need to use these hashtags in order to get the most out of your Pi Day posts for Instagram.

Pi Day Hashtags for Instagram

#PiDay #NationalPiDay #Math #MathNerd #3.14 #Piday2018 #geekdom #nerdsunite #Math #MathChat #MathHumor #ILoveMath #Mathematics #Maths #Archimedes #AlbertEinstein #Einstein #PiDay #MathTeacher #MathJokes #Algebra #Geometry #Calculus #Mathlete #LoveMath #Mathematician #pie #culinary #baking

How to Use Your Pi Day Hashtags for Instagram

It’s amazing how many people celebrate this esoteric number. Besides it being really cool, it’s celebrated on March 14 (which is also Albert Eintein’s birthday). That means that if you are in any STEM field, you have some incredible marketing opportunities. The hashtags you copied above will get you good visibility during the holiday, but you need to combine them with other types of hashtags to get seen by the right audience. Let’s discuss.

How to get the most out of your Pi Day Day Hashtags for Instagram

Just because you have an awesome set of Pi Day hashtags, don’t expect to just post during the holiday and get a ton of people checking out your account. Instagram is a commitment and you need to be constantly active on the network.  Socialdrafts social media calendar tool can help you save time in scheduling, engaging, and finding the right audience on Instagram.  Click play on the video above to see what you can do on our dash to market your business on Instagram.

 

PRO TIP “Socialdraft offer s a risk free trial .

Combine Industry Specific & General Pi day Hashtags

You must use industry hashtags to get seen by potential customers

This post could not be more perfect for the Pi Day holiday. Sci_Chic is all about making science fashionable. Their Pi jewelry line could not be more perfect. The shop used a combination of Pi Day hashtags, but enhanced their visibility by using hashtags that would attract customers. Someone who is looking for a graduation gift now has a chance to be exposed to this lovely gift idea.

#mathteacher #womeninstem #nerdynecklace #geekchic #geekgift #jewelry #shap3dbyme #3dprintedjewelry #necklace #graduationgift #3dprinting #necklace #handmade #silver #style #fashionblogger #fashionista

Geo-Targeted Hashtags

How to use location hashtags on Pi Day

Local businesses and services would be smart to promote themselves on Pi Day. It’s perfect for pizzerias, restaurants that serve pies, educational stores, museums, book stores, tutors….but, if you fit into any of these categories, then you need to include geo-targeted hashtags into your posts. It’s great if you’re getting exposure for #PiDay, but all those people will be hard to convert to customers if they aren’t in your geographic area. The SMM for Black Barn restaurant understands this well. In this post, they are using PiDay hashtags, associated brand hashtags (that comes next), and location hashtags. This is a smart Instagram post.

#nyceats #nycdining #nycfat #eatingnyc #grubshotsnyc #nyc #nycfood #flatiron #madisonsquarepark

Associated Brand Hashtags

Say you are a kid’s store and you offer math toys for kids. You’ll probably want to show case them during the Pi Day holiday. If you do, make sure to use their branded hashtag and to @tag them as well. This has two results. First, people looking for their brand will stumble onto your post. Then, the @tag will notify the brand that you’ve posted about them. If they have a smart SMM, they will like, comment, and maybe repost your content.

Unique Branded Hashtags

Use your brand hashtags to get customers to push out your products

If your customers love your products, they’re probably creating content showcasing them. Don’t miss out on this opportunity. Train your customers to tag your brand and to use your branded hashtag. This way, every time they post about your work, their entire community has a chance to be exposed to it. TinyPies does this incredibly well. Although they’ve only created a little over 600 pieces of content, their branded hashtag #tinypies has been used almost 2,000 times. Follow their lead and make sure to include your custom hashtag with all your images so that your audience then follows your lead.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

St. Patrick’s day may have started off as a celebration of one of the most favored Saint, but now it has become a huge marketing opportunity for all types of businesses including bars, restaurants, breweries, and – of course – any retailer that sells green apparel. Today we’ll discuss how to market your Instagram posts so they get the most organic views from the right audience, but before we get to that, take a few seconds to copy the St. Patrick’s Day Hashtags below and to save them into your smart phone so you can use them before, during, and after the holiday.

St. Patrick’s Day Hashtags for Instagram

#stpatrick #shamrock #kissme #charms #luckycharms #stpatricksday #drink #parade #green #irish #ireland #paddy #paddysday #flag #party #luckoftheirish #potofgold #shamrock #kissme #kissmeimirish #spring #clover #greenday #gotgreen #stpattysday #beer #guinness #shenanigans #boozy

How to Use Your St. Patrick’s Day Hashtags for Instagram

Everyone’s Irish on St. Patrick’s day (March 17). You’ll see crowds of revelers dressed in green, sporting beads and hats ready to celebrate this holiday not just in Ireland, but all over the world: Britain, United States, Canada, New Zealand, Argentina, and Australia. This is why it is important that you mix the St. Patrick’s day hashtags we gave you above with all other type of tags. The ones above are general to the holiday. These will help you get seen by tons of people and give you a chance to get into “Top Posts”. But, your business has needs and special goals. This means that the tags above are just a starting point. You need to mix those with other types of hashtags in order to actually see an ROI out of your Instagram efforts. Starting today, I want you to think of Instagram as a mini search engine and hashtags as your keywords to get found.

PRO TIP “Ignore anyone who tells you using too many  hashtags is bad. Use all 30 hashtags that are allowed by Instagram so that you have more chances to be found”

Tips to get the most out of your St. Patrick’s Day Hashtags for Instagram

Before you go ahead and learn about the different hashtag combinations you need to use, we need to touch base on one thing. You can’t expect to post to Instagram only the day before St. Patrick’s day and for your business to be filled with people. Instagram requires commitment. If you expect to get a return on investment on your Instagram posts,  you MUST schedule daily Instagram posts consistently, and engage and grow your audience. The Socialdraft social media calendar tool is the perfect thing to help you with this.  Click play on the video above to see what you can do on our dash to market your business on Instagram.

First, you need to Post Daily

You’re busy, but you won’t be for long if your competition steals your clients. Posting to Instagram takes just a few seconds, and if you schedule your posts ahead on our social media calendar tool, you’ll never forget to post.

Engage your audience

After you publish, make a little time to engage your audience. Use the Socialdraft hashtag search tool to check out posts from people in your city, neighborhood, and state; as well as people who are engaging your competitors. Like their posts, follow them and comment on their posts. This is the best way you can earn their attention in order to convert them.

PRO TIP “Socialdraft offer s a risk free trial .

Use a Mix Industry Specific & General Hashtags

Combine industry and holiday hashtags for St. Patrick's Day

When you post to Instagram you want to ascertain that you are seen by the right people, this means you need to use industry specific hashtags. Take this example from the Black Thorn Pub. First, they are posting a post to get people prepped way ahead of time. This is incredibly smart. Then, they include industry hashtags to reach people who may actually be interested in going to the event #djtoro #gabrielwizard #pub #nightclub #nightlife #party #fun #goodtimes #dj #djlife #producer

Geo-Targeted Hashtags

If you are a local business or brand you need to incorporate location hashtags into your St. Patrick's Day posts

Local businesses and services (such as bakers, restaurants, relailers or even doctors) need to be found by local audiences. These are the people who can convert into clients. This is why you need to add location hashtags to your St. Patrick’s Day posts. Hawaii’s Best Kitchens features eateries and restaurants in Hawaii. Sure, this post is scrumptious, but their audience is located mainly in Hawaii. Notice their use of #chocoleahawaii #manoa #madeinhawaii #mint #hawaiisbestkitchens to attract their ideal set of eyes.

Associated Brand Hashtags

Trend jack by using associated hashtags

A great way to grow your audience is to appeal to the audience of associated brands. Gather & Gown has a gorgeous hashtag strategy. They are using a combination of hashtags that are associated to the holiday #stpatricksday #stpattysday (for those wives who are looking for a St. Patrick’s Day wedding),  industry hashtags #bridesmaids #bridesmaid dress #wedding #jewelry #accessorize, and hashtags for an associated brand #sayyestothedress, a popular show that showcases women looking for a perfect wedding dress. That means that ladies who are surfing the hashtag have a chance to see this gorgeous dress.

Unique Branded Hashtags

Use branded hashtags to convert your audience into a marketing army

Baileys Irish Cream is synonymous with St. Patrick’s day. For this post featuring a cocktail recipe, they go beyond using just St. Patrick’s Day hashtags. Note the hashtag #betterwithbaileys. This is their custom branded hashtag. When you click over to their hashtag, you can see that other people are creating content using their product and using their custom hashtag. This serves two purposes. First, it is proof that Social Media is pushing sales; second, it is converting that person into a brand advocate.

RELATED ARTICLE: How to create and use a custom branded hashtag effectively

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Mardi Gras  is a big day for business not just in Louisiana, but anywhere in the US where people like to party. Local businesses like restaurants, bars, bakers, hair dressers, and clothing retailers can benefit from a good Mardi Gras social media campaign. Mardi Gras revelers will spend to have fun and look their best during the Mardi Gras holiday. The issue is, Mardi Gras is very popular. This means that gorgeous photo you post to Instagram has the potential to get lost in the feed, that is unless you use the right Mardi Gras hashtags. This will make it so all those revelers who are posting their own pictures of their celebration have a chance to see your posts. Take a few seconds to copy (and save) the Mardi Gras hashtags below. That way you can use them before, during, and after the holiday. Then, read on to get some ideas on how to use these hashtags with real life examples.

Mardi Gras  Hashtags for Instagram

#FatTuesday #mardigras #bourbon #carnival #Beads #MardiGrasBeads #Krewe #parade #mardigras2018 #mardigrasparade #NewOrleans #bourbonst #frenchquarter #thebigeasy #louisiana #treme #birthplaceofjazz #nola #followyournola #igersnola #Mobile #Pensacola #alwaysneworleans #beautifulneworleans #discovernola #igerslouisiana #igersneworleans #showmeyournola #exploreneworleans

How to Use Your Mardi Gras  Hashtags for Instagram

The hashtags you just copied are general Mardi Gras Hashtags. This means anyone can use them on their posts and get likes and comments. But you’re not just anyone and your brand or business has special needs. You have business goals. This means that you need to mix these general Mardi Gras  Hashtags with other hashtags in order to get an ROI out of your Instagram marketing. You need to start thinking of Instagram as a search engine in itself, and of hashtags as the keywords that will get you found. Let’s discuss this more in depth.

PRO TIP “Use all 30 hashtags that are allowed by Instagram”

Use a Mix Industry Specific & General Hashtags

When posting to Instagram for Mardi Gras, include industry specific hashtags as well

This is a perfect example of why you want to use Mardi Gras AND industry specific hashtags. Pet portraitist Bethany Salisbury, was very smart here. She created a post that was relevant to the holiday by using purple, green and gold – the colors of Mardi Gras. Then she used both industry specific hashtags such as #petportrait #dogportrait #dog #dogart #petgifts #art, then she used tags that would appeal to dog lovers #mixedbreed #rescuedog #adoptdontshop #muttskickbutt, AND she used holiday specific hashtags #neworleans #mardigras #mardigras2016. This gave her visibility among all three audiences, and you can bet that a dog lover in New Orleans has a higher chance to click over since it combines two of their passions, dogs & Nola.

Geo-Targeted Hashtags

Make sure to utilize hashtags for your geographic location in your Instagram posts

If you are a local business (like a restaurant, shop or car dealer), or if you offer a local service; you need to be found by your local audience. They are the ones that can convert to customers. This means that you need to use location hashtags. Faces Events, an events planner is Miami was very smart about pushing out their services. They created a gorgeous post that was relevant to the holiday, used industry hashtags, Mardi Gras hashtags, AND location hashtags #goulds #florida #miamievents. This means that people browsing Instagram for Goulds and Florida would both be exposed to their post increasing their chances of a conversion.

Associated Brand Hashtags

Use hashtags for associated brands to piggy back off their audience

Jackie Merlau is not just a makeup pro, she is really good at using hashtags. Jackie’s posts use branded hashtags that are related to her industry. For example, #MAC #MacCosmetics and #MACgirls. Every time her clients check out her accounts they are reminded that she uses nothing but the best products on her clients.

Unique Branded Hashtags

Using a custom branded hashtag will help you reach more people

Party City is very smart about their custom hashtag. They kept things simple just by using their brand name. Notice that their profile trains their audience to use their hashtag “Show off your party using #PartyCity for your chance to be featured on our social channels!” . This is very effective. While at this time, Party City has only created 1,179 pieces of content, their custom hashtag has been used more than 100,000 times. That means that their customers are promoting them. They’ve converted their customers into an Instagram marketing army. That’s smart.

Tips to get the most out of yourMardi Gras  Hashtags for Instagram

You’re ready for Mardi Gras . You copied and saved the general Mardi Gras  hashtags for Instagram. You know how to use these and how to mix them with other hashtags when you add them in your posts. The issue here is that you still have work to do. If you only post on Mardi Gras, your chances of actually converting people are close to nil. You need to begin to schedule daily Instagram posts, to engage and grow your audience. The Socialdraft social media calendar tool is the perfect thing to help you with this.  Click play on the video above to see what you can do on our dash to market your business on Instagram.

First, you need to Post Daily

You’re busy, but posting to Instagram takes seconds, and if you schedule on our social media calendar tool, you’ll never forget to post. If you can’t post daily, post every other day. The idea here is to stay in the mind of your customers so they don’t forget about you.

Engage your audience

After you post, spend a little time engaging. Use the Socialdraft hashtag tool to check out posts from people in your geographical area and people who are creating content about your industry. Take a few seconds to like their posts and follow them. They will probably get curious and follow you back – this gives you a chance to engage and convert them.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Valentine’s Day is a big day for business. As a matter of fact, the average annual consumer spending on this day of love is 19.7 billion dollars on average. This means that 54.8% of consumers will spend an average of $146 on just flowers, candy, and apparel. Needless to say you NEED to market yourself during the holiday. The question is, how do you make yourself stand out. If you are on Instagram, this means a consistent strategy (you can’t expect to push out one picture on Valentine’s Day and have hoards of people come to your store), beautiful images, an impactful write up, but perhaps the most important thing to your entire strategy is having the right Valentine’s Day Hashtags for Instagram so that your posts are seen. Today, we’ll be showing you examples of how you can maximize exposure for your Instagram posts, but before you get started, take a few seconds to copy these hashtags and store them on your phone so you can use them on all your Valentine’s Day posts.

Valentine’s Day Hashtags for Instagram

#valentinesday #valentines #valentinesdaygift #BeMyValentine #happyvalentinesday #valentinesdaytreats #valentinesdaydate #valentinesdaydinner #chocolate #flowers #love #hearts #feb14th #antivalentines #4ever #theone #smoochies #datenight #Crazy4You #SoulMates #XOXO #BeMine #GotABabysitter #valentinesgift #valentine #valentinecollection #valentinesclothing #girlfriend #boyfriend #floral #rosebouquet #ValentinesDay2018

How to Use Your Valentine’s Day Hashtags for Instagram

The hashtags that we prepared for you above are general to the Valentine’s Day holiday. Thing is, your brand or business is unique. So, when you do post to Instagram, you need to combine these general Valentine’s Day Hashtags with other hashtags that are related to your business and will help you reach the right audience so they can convert. I want you to think of Instagram as a mini search engine just like Google. You post on Instagram so you can be found by your audience in order to convert them. Hashtags are to Instagram what keywords are to Google. Hashtags are your Instagram SEO.

PRO TIP “Like, comment, and follow those who are creating content around your brand or business to get more followers and potential customers.

Use a Mix Industry Specific & General Hashtags

How to use Specific industry hashtags to get more views on your Instagram posts for Valentine's Day

As briefly mentioned above, the hashtags we gave you are optimized, but they are general. You want to utilize these so that your Instagram posts are tied to the Super Bowl, but you need to narrow things down. Irene Chan, a designer and Illustrator designed a gorgeous Valentine’s Day card that will be sold at Trader Joe’s. Notice that while she used Valentine’s Day hashtags such as #lovequotes #love and #ValentinesDay, she also incorporated those that are specific to her brand and industry like #valentinescard #illustration and #handlettering. Something tells me she will get many more likes on this post and sell plenty of these beautiful cards.

Geo-Targeted Hashtags

If you are a local business or brand, use geo-targeted hashtags on your Valentine's Day Instagram posts

If you are a local business or brand, you should always be using geo-targeted location hashtags on your Instagram posts. This is especially so on Valentine’s Day. Why? Because if you only use generic Valentine’s Day hashtags like #ValentinesDay you can’t ascertain that you’re being found by your local audience. Istoria, a flower and gift service in New Zealand, understands this and frequently uses location tags. Take the post above, they combined generic holiday tags such as #valentines & #valentinesdaygift with industry specific hashtags (as seen in tip #1) #floral #macarons #delivery AND they utilized location tags to reach a local audience #auckland #newzealand #istorianz. This is as close to perfect as you can get when it comes to Instagram marketing for the Valentine holiday.

Associated Product & Brand Hashtags

Use other brand's hashtags to associate yourself with them

We could have used a more obvious example here, like a retailer using the hashtags for a perfume brand on their Valentine’s day post, but this was too smart not to share. The Pig & The Lady is a family run restaurant in Hawaii. In promoting their Valentine’s Day offerings,  they did two things we love: use a unique branded hashtag and they “piggy backed” off other trusted brands. Let’s break it down a bit:

Associated Brand Hashtags: 

This very smart marketing team goes beyond this to include hashtags for brands that are trusted by their clients. What do we mean? Take a look. The restaurant uses #tripadvisor #bonappetit #foodandwine #eater #chefsfeed #hawaiisbestkitchens and #yelphawaii. By using these they are telling their audience that they aren’t afraid of review sites, they are sending a gentle reminder to their customers to leave a review, AND they come up on search when people search #yelphawaii. This is smart marketing AND smart SEO.

Unique Branded Hashtags: 

A custom brand hashtag can help you turn customers into advertisements

When you look at this post, you will notice the hashtag #pigandthelady. This hashtag is unique to the business and helps them to brand themselves. The restaurant has only created 1,500 pieces of content, but the hashtag has been used over 5,000 times. This means that their clientele is invested in their brand and that the restaurant has trained their loyal customers to share pictures of their meals using their hashtags. In other words, their customers are their marketing team. How awesome is that!

Tips to get the most out of your Valentine’s Day Hashtags for Instagram

You’re ready for Valentine’s Day. You have your optimized Valentine’s Day hashtags for Instagram. You know how to use them and how to integrate them into your posts. But it as mentioned in the beginning of the post, you can’t expect to only post on major holidays and get a return on investment. Instagram takes commitment. Socialdraft can help you with this – just click play on the video above to see what you can do on our dash to help you save time on Instagram while growing a targeted audience that converts. What do you need to do:

Post Daily: I know you’re busy, maybe you can’t post daily, if you can’t then try to post 3-4 times weekly. Almost every studiy out there shows that if you aren’t posting on a consistent basis on Instagram your audience will unfollow you. Instagram also has implemented a Facebook-like algorithm. This means that if you’re not on the platform consistently, and you’re not getting engagement on your posts, your chances of coming up higher on the feed drop. Use an Instagram scheduler like the  Socialdraft social media calendar tool to schedule your posts so you don’t miss out on the great opportunities from Instagram.

Engage your targeted audience

On a daily basis, spend at least 10 minutes to an hour engaging people. Like and comment on posts of those who liked your content, those who created content similar to yours, and engage the people creating content around your industry. Then spend some time engaging those who engaged your competitors.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

As you and million other brands and businesses are aware, the Super Bowl is a huge marketing opportunity. Today we’ll discuss your Super Bowl Hashtags for Instagram and how to use them, but before we do, you need to click thru and read why you need to be careful when marketing on Social Media during the Super Bowl. In short, the NFL has some pretty strict rules on how businesses and brands use the term “Super Bowl” and other associated terms that can land you in legal hot water. After you’ve read that article, go ahead and click “copy” to copy these hashtags and store them on your smartphone so you can use them as needed during the time before the big game. Then, read on for some great ideas on how to use these hashtags to market your business during the big football game that happens each year, the first Sunday in February.

#BigGame #SuperbOwl #TheBigGame #football #ball #pass #footballgame #footballseason #footballgames #footballplayer #stadium #field #yards #yardline #pads #touchdown #catch #quarterback #nfl #superbowl #kickoff #SuperbOwl2018 #SB51 #SBLI #AmericanFootball #NationalFootballLeague #NFL #NationalFootballLeague #SuperbOwlSunday #BigGame

Optimized Super Bowl Hashtags for Instagram and How to Use Them

The hashtags you copied above are generalized hashtags for the game. When you post, you need to supplement these with other hashtags that will help you get visibility from the audience that is related to your brand or business. The reason for this is that hashtags are to Instagram what keywords are to Google. Hashtags will help you get found, so – for example, if you are a restaurant pushing a wing deal for the event and you skip out on geo-targeted hashtags, you may get a lot of likes, but not from people who may actually come to your restaurant.

PRO TIP “Some sites and blogs will tell you to use just  few hashtags. We disagree 100%. Instagram allows you to use 30 hashtags. USE THEM! They are what will help you get found.

Combine Industry Specific & General Hashtags

It is important to use relevant hashtags for your industry while promoting Super Bowl Instagram posts

As briefly mentioned above, the hashtags we gave you are optimized, but they are general. You want to utilize these so that your Instagram posts are tied to the Super Bowl, but you need to narrow things down.

This example from Temblor Brewing is perfect. They’re selling beer, so although they used hashtags related to the Super Bowl, they included very specific beer related hashtags to make sure the right people are led to their posts on Instagram search: #craftbeer #crowler #beer #beerme #beergeek #beernerd #beerlife #craftbeernotcrapbeer #craftbeernerd #craftbeerlife #craftbeergeek #bier #biere #cerveza #cerveja #piwo #pivo #drinkcraft #hops #instabeer #ilovebeer #untappd

A few other examples:

If you’re in the field of sports, begin with the teams that will be playing in the game. Not just their names, but the names of their cities, games, etc. For example #CarolinaPanthers #Panthers #Broncos #DenverBroncos #PanthersVsBroncos

If you’re in arts & entertainment, then you need to include the half time act and hashtags related to them. #Gaga #Beyonce #HalfTimeShow

If you sell football Jerseys, then you should use #Jerseys #FootballJersey #FootballJerseys

Geo-Targeted Hashtags

Don't forget to use local hashtags to promote your Super Bowl Specials on Instagram

This is especially important if you are a local business such as a bar or restaurant, a sports shop, or even a taxi service (huge opportunities here if you run promotions to deter drunk driving). If you were a local business in say Hoboken, NJ, you should incorporate hashtags such as #Hoboken #NJ (your city & state) as well as nicknames for the city #TheMileSquareCity, and cities nearby #JerseyCity. On top of this, make sure you geo-tag your post so you come up on location search as well.

Product Hashtags

Using product hashtags can help you reach a wider audience on Instagram

There must be other brands or businesses that are related to yours. If their brand is good, you can piggy back off their reputation (and reach their audience). Take the example above. This donut shop in Toronto used Great Lakes Beer in their donut recipe. They didn’t just tag the picture with the associated brand (#greatlakesbrewery #greatlakesbrewing), they @tagged the brand. This meant that if they had not already made the brewery aware of the post, they would get a notification. If they have a smart community manager, the brewery would like and comment on the post (creating engagement and helping the Donut shop come up higher on search), and if the brewery was really smart, they would repost you giving The Rolling Pin even more exposure.

Tips to get the most out of your Super Bowl Hashtags for Instagram

You’re prepared now. We’ve given you a list of optimized Super Bowl hashtags, we’ve explained how you need to use them and what other hashtags to combine them with…but it takes more than just the right hashtags to achieve an Instagram touchdown. If you’re posting your Super Bowl post, but you haven’t been consistently posting, you won’t have an audience to attract, this means that you’ll just be hoping that the Instagram hashtags do all the work for you. This is not a smart strategy. Here are a few things you need to do daily (and Socialdraft can help you with this – just click play on the video above).

Post Daily: And if you can’t post daily, try to post at least 3-4 times per week. Multiple studies have shown that if you aren’t consistent on Instagram your audience will forget about you. On top of that, Instagram has implemented a Facebook-like algorithm. If you’re not active and you’re not getting engagement, your chances of coming up higher on the feed drop. Use an Instagram scheduler like the  Socialdraft social media calendar tool to schedule your posts so you don’t miss a beat.

Engage your targeted audience

On a daily basis, spend a minimum of 15 minutes engaging people. Start by liking and commenting on posts of those who liked your content, then click through to your industry hashtags and engage the people creating content around your industry. Lastly, follow people who create content about your hashtags. They will most likely follow you back, giving you a chance to engage and convert them.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

If you have ever lived in the US, you know that everyone eagerly awaits the mos famous weather man on February 2nd. His name is Punxsutawney Phil (there’s also Staten Island Chuck and Malverne Mel) and each year, this woodchuck sneaks out of his resting place. If he sees his shadow, it is said that winter will last 6 more weeks. If he does not, then Spring and warmer weather is predicted to come early. If you aren’t familiar with the holiday, I suggest you add the Bill Murray film to your Netflix queue. This alone can give you some incredible ideas for marketing during the holiday…but before you do, take a few seconds to click the copy button below the Groundhog Day Hashtags below. These are here to get you started on your Instagram marketing strategy for this so very strange holiday.

#GroundhogDay #GroundhogsDay #BillMurray #Winter#Spring #Weather #DejaVu #Punxsutawney #PunxsutawneyPhil #PunxsutawneyPA #PunxsutawneyPennsylvania #Pennsylvania #GobblersKnob #StatenIslandChuck #MalverneMel #VernalEquinox #Shadow #noshadow

I’m not a fan of winter, so I’m not a fan of this holiday, but if you play it smart you can get a lot out of your Instagram posts.  Let’s give you a brief look into the film – that may inspire a little inspiration in you.

Groundhog Day The Movie

Meteorologis Phil Connors (Bill Murray) goes to cover Groundhog Day. He gets stuck in a loop end ends up waking up to Groundhog Day – every day. Everyone repeats the same activities, but Connors is able to do whatever he wants. SPOILERS: He hates it at first, but then begins to use this time to learn tons of cool things and win the heart of Rita Hanson (played by Andie MacDowell).

Groundhog Day Hashtags & Ideas on How to Use Them

Posts About Shadows

A good idea post for groundhog day is to create posts that mimic seeing the shadow

This very simple post got more than 8,000 likes and plenty of comments. You can take inspiration from Fossil and craft a post around shadows. This would work well for almost any tangible good, but also for hair dressers, lawyers, and more. The post highlights the product, but cleverly ties into the holiday. This is a win!

Bring on The Cuteness

A simple post to share your excitement about Groundhog Day can be quite effective on Instagram

This post works because it is simply about the holiday. Target is selling nothing, but giving their audience a super cute (and very impactful) image to engage with.

Promote Your Stuff

Promote your Groundhog day items on Instagram

This was a no brainer for Benjamin Moore Paints. They offer a paint color called Groundhog Day. Maybe you’re not this lucky, but there are possibilities…If you sell anything that can be related to the holiday, this is your chance? Got a clock like the one on the movie cover? Maybe you sell top hats? How about Bill Murray Tee-Shirts. Take a look through your inventory and see what you can push.

PRO TIP: “If you are a local business, make sure you incorporate geo-targeted hashtags into your Groundhog Day Instagram post so that you can be found by your local audience”

 Promote Your Weather Related Products

Groundhog day is a good opportunity to create weather related Instagram posts

This is a smart post, and one that personalities and shops can easily be inspired by. Imagine you’re a bathing suit shop (great opportunity to push your bikinis)…or a travel agency (sell your tropical locations if he predicts more cold – and even if he doesn’t you can promote an escape until the good weather arrives…or even a restaurant (promote your warmest comfort dish if Phil predicts cold, or something super refreshing if he goes with warm weather). In this case, supplement your hashtags with industry related tags. In this case I may have included #bikini #swimsuit and other related hashtags.

Play on the Weather

Groundhog Day offers many opportunities for travel and lifestyle brands on Instagram

We touched on this a bit, but Groundhog Day is a perfect opportunity to promote travel and activities. Whether you push Spring or Winter is up to Phil. Check out this great post from Fort Worth Texas. They’re using it to build excitement around the Spring and sports activities for the season. Take note that they also included geo-targeted hashtags here such as #seefortworth and #fortworth.

Tips to get the most out of your Groundhog Day Hashtags for Instagram

Post Daily (or as consistently as possible)

Now that you have your Groundhog Day Hashtags, you need to start thinking strategy. You can’t expect to post only during holidays such as Groundhog Day and for that to have an effect on your business. With Instagram, it’s a consistent schedule, engagement, and love that will get you where you need to be.  You can use a social media tool such as Socialdraft to schedule your Instagram posts for multiple accounts. Socialdraft also has capability to let you assign different people to schedule these Instagram posts and to publish them when the time comes.

There is even an Instagram hashtag search. It brings up the latest pieces of content for that hashtag. From there, you can like that content, repost it to all your connected social networks (not just Instagram, and you can engage your community.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Businesses and brands want to make the most out of most holidays on Social Media. They are absolutely great opportunities to build relationships, get conversions and sales…but some holidays need to be treated with respect and care. Just as you need to be careful with Social Media on Memorial Day, you need to think about the tone of voice you use on Martin Luther King Day. These aren’t your regular celebratory holidays. These are historic moments, political moments that can be polarizing…and as much as you may benefit from marketing on a day like MLK day, you run the risk of offending your audience and causing massive damage to your brand. Today, we’ll discuss MLK Day hashtags and the best way to use them on Instagram. Before we get to the discussion, take a few seconds to click copy on the list of hashtags below so you can use them on Instagram throughout the years to come.

MLK Day Hashtags

#MLK #MLKday #MartinLutherKingDay #MartinLutherKing #MartinLutherKingJR #civilrights #standingrock #CivilRightsMovement #FightThePower #MLKjr #Activist #BlackLivesMatter #CivilRightsActivist #Selma #BlackHistory #BlackPride #BlackCulture #EqualRights #CivilDisobedience #MontgomeryBusBoycott #AmericanHistory #USHistory #SCLC #IHaveADream #NobelPeacePrize

Ok, let’s get down to business. The day that we remember one of the most revered civil rights leader is not the day you want to push sales. Just don’t. You want to tie your message into one of inclusion, peace and unity. Here are a few examples that we particularly liked.

Keep things simple on Martin Luther King Day

The Ellen Show: This is a perfect post to remember and honor MLK. This message works for Ellen’s brand because it reminds her audience that it is a day to be of service, to do good for the world. It also resonates since Ellen is always speaking of equality for all on her show.

Educational posts can be very good for a brand on MLK day

MOMA: The Museum of Modern Art crafted a post that is perfect for the audience. This historic photo shows King after winning the Nobel Peace Prize. It is a lovely way to remember him and his work, and highlights the arts at the same time.

Diversity posts work quite well on Martin Luther King Day

CRAYOLA: This was not an Instagram post, it was a tweet, but it worked perfectly with the Crayola brand. It is short, sweet, and fits the spirit of their brand.

If you’re not 100% absolutely sure that your brand or business can push out a respectful MLK post on Instagram, skip the holiday. You’re better off staying quiet for a day than offending your audience, causing a stink and damaging your reputation and ROI.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool.

 

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

If you Google Kwanzaa, the top results include how President Obama’s Kwanzaa tweet was seen as an attack on Christmas, and how Hillary Clinton’s Kwanzaa Twitter avatar may have hurt her standing within the African American community. We’re not here to discuss politics, or religion, but Social Media. If you are a community manager and you are going to market for the Kwanzaa holiday on Instagram, you need to understand the holiday and what it means before you even get started. Today, we’ll start off with a little information on the holiday, we’ll continue by giving you a list of optimized Kwanzaa Hashtags for Instagram, along with some examples on how to use them to run a successful Kwanzaa campaign on Instagram.

Before we even begin to discuss the way to use these Kwanzaa hashtags, click the copy button below the hashtags on your iPhone, Android, iPad or PC and save them to your keyboard so you can use them whenever you post to Instagram.

#Kwanzaa #JoyousKwanzaa #AfricanDiaspora #MaulanaKarenga #MatundaYaKwanza #Kawaida #Umoja #Kujichagulia #Ujima #Ujamaa #Nia #Kuumba #Imani #Mkeka #Kinara #MishumaaSaba #mazao #Muhindi #KikombeChaUmoja #shukrani #Africa #Zawadi

What is Kwanzaa

Kwanzaa hashtags are good to use if you have an African American audience

Kwanzaa, established in 1966, is a holiday in which African-Americans remember their heritage and remind people of the importance of sharing with family and friends. Kwanzaa begins on December 26 and continues for 7 days. In this lesson, children will learn about the celebration and will discuss the seven principles on which Kwanzaa is based: unity, self-determination, collective responsibility, cooperative economics, purpose, creativity, and faith. This lesson helps children understand how different people might celebrate the holidays during the same time as they do, but in a different way.

How to Use Kwanzaa Hashtags

While Instagram is a social network, it is also a mini search engine. Instagram has 500 million active users and it is your job to get those Kwanzaa posts in front of the right audience. Hashtags are a big factor in achieving this goal. First off, do not under any circumstances use hashtags like #F4F or #LikeForLike. These hashtags will not reach out to the right audience and the name of the game here is ROI (return on investment). Your strategy is meant so that you can reach an audience that will convert, be that someone who will click on a blog post, someone who will purchase an item, or someone who will help you spread your message. Start off by using the hashtags we gave you above, these Kwanzaa Hashtags for Instagram are specific to the holiday, respectful, and will get your post in front of the eyes of people who are interested in the holiday.

PRO TIP “Use all 30 hashtags. Sites that tell you that using hashtags is not cool have no clue about search optimization. Instagram allows for 30, use all 30, this will help you to be found.”

Use a Mix of Industry Specific & General Kwanzaa Hashtags

How to get the right people to engage your Kwanzaa Instagram posts

This is advanced Instagram Search Optimization. The hashtags you copied above are general Kwanzaa hashtags. You need to do a bit more research to reach the right audience. For example, if you sell Kwanzaa greeting cards, then follow the example by artbyamw. Alicia uses holiday hashtags such as #Kwanzaa, but further targets her audience by using #GreetingCards #BlackArt and #BlackArtist. This is the perfect way to reach out to both a broad audience (giving herself a chance to be discovered) and by a targeted audience who knows exactly what they are looking for.

Geo-targeted Kwanzaa Hashtags

Use location hashtags on your Kwanzaa posts if you serve a local clientele

If you are marketing for Kwanzaa, then the hashtags on top are probably enough to garner you enough eyes, but if you are a local business or service, then you need to integrate location hashtags into your posts. Notice the post above uses Geo-location hashtags including #Pittsburgh #PittsburghPride and #PittsburghProud. These hashtags will make it so people in Pittsburgh have a better chance to see the post, engage it, and purchase the blankets. If you are a hair salon, restaurant, caterer, or any business such as this, then you should always be using location hashtags.

Trending Hashtags

Keep an eye out for trending (but still Kwanzaa relevant) topics. If possible, integrate these into your Instagram posts by way of hashtags. Again, the idea is to come up on search.

Branded Hashtags

Use branded hashtags to strengthen your brand during Kwanzaa

Instagram is a fantastic place to grow your brand. If you have not done so already, you should come up with a branded hashtag that is unique to your business. Then place this hashtag on your profile with instructions to your community on how to use it. If I were Ankara and Lace, I would add a small call to action to their profile, something like “Don’t forget to tag your latest look #AnkaraAndLace”. The brand is doing a lot right. Their posts are all tagged with Industry specific hashtags, Kwanzaa hashtags and their custom branded hashtag. You can see it is starting to pay off since the brand has created 474 posts, and there are already 685 posts using it. that means that over 200 of their customers have purchased an item and shared it to their social circle. This is free advertising. This is smart. Product Hashtags Use hashtags for products you use or sell at your location to build on their audience If you work with physical goods, chances are there are a few products and brands that you trust. These are brands that are trusted by your community and clients as well. The good news is that they have been working hard to build this reputation and following and that you can piggy back off their work. For example, if I were a salon that used Cantu Beauty products, I would absolutely use their hashtag on posts. This gives your Instagram account a chance to be discovered by their audience. It also lends you credibility since they are a trusted brand. Go a step beyond just a hashtag. Incorporate information about the brand into your posts and at tag the brand. This will send them a notification, and if they have a savvy community manager, they will like and comment on your post so they can capture your audience as well. 

Tips to get the most out of your Kwanzaa Hashtags for Instagram

Post, Engage, and Follow Daily

Quality, Consistency, Engagement. These are the keys to a successful Instagram campaign. Use a tool like Socialdraft to schedule your posts (and to allow your team members to create and schedule content). Then use our Instagram search feature to find the people creating content around your business. These are the people you want to engage. Once you’ve done that, spend some time following people who could be your audience, your clients and engage them. Watch the video above to see a few of the things that Socialdraft can do to help you grow on Instagram.

If you are interested in the Socialdraft dashboard, try us out, we offer a risk free trial

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The wine industry is ridiculously competitive and the sales process is tedious. There are visits to wine shops, education to each customer that walks into a shop, and competition from online shops. Smart wine pushers can reap the rewards of a good Instagram strategy. It’s not just about posting pretty pictures though. You need to be smart, have clear goals, be consistent and engaging. Just think about it. Today, I can follow my favorite wine shop, my favorite winery, and even my favorite wine. It’s a lot less intimidating to buy a wine in a shop or to choose it from a wine list if I have already been familiarized with it online. Instagram is also a great place to track social depletions. Just think about it, every Instagram post by someone outside the industry is a bottle that was purchased. That is proof of ROI…and you can make this proof easier to track with hashtags.  Today we’ll discuss the best practices for wine on Instagram, as well as some great wine hashtag tactics. Before we do, take a few seconds to copy and save the hashtags below. These are optimized wine hashtags will be the basis (but not the whole of your strategy).

Wine Hashtags

Copy these optimized Wine Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. 

#redwine #winetasting #winelover #winery #winetime #whitewine #instawine #winecountry #winelovers #winetasting #wineaddict #winetime #winepairing #mywinemoment #winewednesday #winedownwednesday #winesofinstagram #wineoclock #winemaker #winemaking #wineoftheday #winestagram

 

Best Practices for Wine Hashtags on Instagram

Start off with Targeting

Using regional wine hashtags will help you target the right people

The hashtags you copied above are your generic hashtags. These are your basics. These will appeal to a larger audience. The issue here is that you’re not just pushing any wine. Yes,  you want to reach all wine consumers (and you want to convert them), but just like when you’re conducting a tasting, it is much easier to convert those who already like or know your product. On top of that, due to the nature of the Instagram feed, when you use the #wine hashtag, you will quickly drop on the feed due to the large number of posts tagged this way. When you use more specific hashtags, you will give yourself more visibility with the right people. The sweetspot is using a combination of general industry hashtags and targeted that have between 50,000 -500,000 uses. Check out this post from Loire Valley Wine who uses the Socialdraft dashboard. They really get specific with #LoireValleyWine #LoireRose which are very specific, but they don’t ignore the more general audience by using #winemonday #winesoffrance #vineyard and #frenchwine.

Use Geo-Targeted Hashtags

Mix wine hashtags with city and state and region

Even if you are an online retailer, you should be geo-tagging your posts. If you are a wine shop, restaurant, or a wine seller, then you ABSOLUTELY need to geo tag your posts. You need to stop thinking of Instagram as a social network and more as a search engine (yeah – like Google). Say you are a wine shop in New York, if you don’t geo-tag your posts, when people search those local hashtags you’re not giving them a chance to discover you. Jordan is as good at using local hashtags as they are at making wine (although they could benefit from actually adding a location to their posts – do this and I will call you an Instagram master). Notice their hashtags #sonomacounty #healdsburg #California #AlexanderValley. Whenever anyone searches Instagram for these hashtags, Jordan is giving themselves a chance to be discovered.

 

Use wine hashtags and local hashtags to reach a local audience

Here’s another example from Cellar To Table. Their post is not only hashtagged #williamsburg and #brooklyn, they have also tagged the location on their post. This means that someone can discover this post and decide to go to that restaurant. That’s a bottle sold and depletion goals on their way to being achieved.

Branded Hashtags

Use branded hashtags to get more likes on your Instagram posts

Yes, I know this is not wine, but Cognac Maniacs ran an incredible repost campaign using the Socialdraft dashboard, so I could not resist. Notice their write up. It includes a call to action telling users to share their Cognac Cocktails with the tag #CognacManiacs. What does this do? This strengthens their brand, prompts sales, and leads to depletions. Every Cognac cocktail that was posted to Instagram with this tag was proof of social ROI. On top of that, their brand within the industry became strong. Branding is important, and Instagram can help you with this. We recommend you take time to come up with a great branded hashtag and that you teach your community to use it. Encourage them to share so you can build your brand and prove that social media can get you depletions and brand ambassadors.

Instagram Wine Tips

Tag Others

When you tag someone on Instagram they get a notification which increases the chances of them liking your posts

This is a smart wine pusher. Notice the gorgeous mix of generic and targeted hashtags…but then, click the image. You’ll see that David has taken the time to tag the distributor he works for, the winery in the picture, and more people in the post. All these people will receive notifications that he has posted about them. They will most likely then like and comment on the post and remember this wonderful relationship later on. Another smart social marketer.  Work with an Influencer

Combine wine hashtags with influencer marketing to grow your Instagram account

Influencers have spent lots of time building a strong and engage community that can convert into sales. Check out how Veuve Clicquot has partnered with Whitney, a New Orleans visual artist. Working with her allows them to reach out to a whole new set of customers. You may not have the same budget as Veuve, but you can work with smaller influencers as well. They can be just as powerful. If you haven’t yet worked with an influencer, click the following guide on how to collaborate with an Instagram Influencer. Just make sure you follow all the FTC rules.

Put some love into your account

All the stuff I told you above is not enough to get you a robust ROI on Instagram, there are more things you need to do:

Post Daily: Instagram is a Facebook property. They have recently implemented their algorithm. If you don’t post daily, you won’t get engagement and the algo will kick in. This means you will lose followers and that you will come up lower on the feed. Do yourself a favor and use a scheduler like Socialdraft (you can see it above) to keep yourself on a good schedule.

On the date and time that they are due to publish, you will get an SMS with the image and caption making posting a snap.

Like & Engage: The best way to get people to like your content is to spread the love. Think of each like and comment as an SEO link, a way for people to get to you. Click through on one of your hashtags. Then check out the area that says “Top Posts”. Click on each of the first 10 people on every post. Like and comment on their posts. Then head back on the Socialdraft dashboard and like 50 posts related to that hashtag. You will see more likes, comments, and follows on all your posts.

If you have more questions or need more direction on Instagram marketing, join our Social Media Managers Group on Facebook. 

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft take us for your risk-free trial, simply click here to find the perfect plan for you.

Instagram is a great social network for artists. It is a great place to share your work, but the images are not so high res that they can be stolen from you outright. The question is, how do you go from someone who is posting their artwork on Instagram to someone who is selling their artwork on Instagram? The answer: a combination of great hashtags and strategy. Today, we’ll discuss a strong Instagram strategy for artist and give you the best uses for drawing hashtags so you can get your work seen by the right people. But, before we get to the strategy, take a few seconds to click “copy” below this list of the top Instagram Drawing Hashtags. These hashtags will be the starting point to your strategy on Instagram.

#Drawing #Drawings #Drawingoftheday #Blackandwhite #Drawingskills #Drawingtime #Drawingaday #Doodle #Drawingpen #Drawingart #Drawingbyme #Socialdraft #Instadraw #Instadrawing #Selfportrait #Graphic #Sketch #Sketchbook #Instaart #Sketching #Sketches #Sketchaday #Art #Creative #Artsy

The good news is that as an artists you no longer have to rely on a dealer to help you sell (although that can help significantly). Because of social media and services like Instagram, you can engage a community of artists, and build a fan base that can convert into your customers. Instagram is a perfect place for art promotion. It’s visual and there are ways that you can set up an online shop so you can sell your art directly from your Instagram feed. If you’re new to Instagram, or if you haven’t been attracting the right kind of people to your Instagram feed, read on. We’ll discuss a strategy to help you brand yourself on Instagram and help you sell your art.

What to Post to Instagram

This is your business. Don’t confuse your audience. Stop posting pictures of your baby or your cat. Instagram is where you will be branding yourself, so make sure to stay on brand. Want some ideas on what to post:

              • Art pieces & drawings

 

 

            • Art in progress

 

 

            • Things you are inspired by

 

 

            • Technique and how tos

 

 

            • Behind the scenes

 

            Post High Quality Images

You as an artist cannot post anything that is low quality. Again, you brand your work as high quality and your Instagram feed needs to reflect this.

Captions

Your captions are the second thing your audience will engage with. Yes, the image is the visual story, but you need to make sure your caption compliments the image and gets the viewer engaged. After the caption, make sure to include a call to action. Calls to actions work, when you tell people what you want them to do, a good majority of the time, the do it. Note the call to action on this post. It’s simple and to the point: follow us. Some calls to action you will want to request

              • Click the link on my profile to view more

 

 

            • Double tap if you like this piece

 

 

            • Tag a friend who would like this work

 

            How often Should You Post To Instagram

Minimum on a daily basis. Yes, this seems like a lot, but there are a few reasons why you need to post daily. Instagram has recently implemented an algorithm. It takes into account the engagements you get. That means that if you skip a day or two, you have no chance to get engagement and you’ll drop in the feed. Also, you want to be constantly in the mind of your audience. Don’t let them forget you. That being said, don’t post content that is off brand or of low quality. How to Schedule Daily

Use a service that helps manage and schedule Instagram posts, like Socialdraft. You can sit down say on a Sunday, spend 30 minutes and get your posts scheduled out for the week. Socialdraft will SMS you at the scheduled time with the image and write up. This will keep you active on a consistent basis. Using Art & Drawing Hashtags on Instagram

Hashtags are the key to being found on Instagram. Think of hashtags as Instagram SEO. Hashtags are the way Instagram will categorize your posts, so if you are doing a pencil drawing, the #pencildrawing hashtag will help people looking for that kind of content to find you. You will read that using more than one hashtag is not cool.  You know what’s not cool…not being found. We recommend that you use all 30 hashtags allowed by Instagram. Here’s the breakdown on how to find them and how to use them.

General Drawing Hashtags

Those are the hashtags we gave you above. These are industry specific, but they are used often. You want to use them so you can give yourself a chance to come up on search when people search say #art, but they MUST be combined with a combination of the hashtags we’ll discuss below. Why? Because as of today, #art has been used in 186,783,707 posts. This means that this hashtag has a possibility of getting you seen by many people, but most likely, you’ll quickly drop down the feed unless you have a very strong following.

Industry Specific Drawing Hashtag

We discussed why you need to use #art. But, let’s take a hashtag such as #pencilportrait which has only been used in 56,829 posts or #petportrait which has been used in 207,000 posts. This still gives you a nice chance of reach, but…gives you a much more targeted audience. People who are interested in seeing pencil portraits and who may be looking for someone to create a pencil portrait for them. Also, when there is less competition, you have a better chance to come up on Top posts. When this happens, Instagram keeps you at the top of the feed giving you more exposure. The benefit is more likes, more comments, and a more targeted audience.

Hashtag Campaigns

Once you’ve grown a decent sized audience that is constantly engaging with your posts, you will want to begin to do a few things. First, train them to use your hashtag. Say that you have an Etsy shop or Fiverr shop where you sell pencil portraits. When you complete the piece and send it to your buyer, make sure to prompt them to share it to Instagram with your custom hashtag #yourshopname or #pencilportraitbyyourname in exchange for a percentage off their next purchase. This works as very inexpensive advertising and brand building. This is just one idea, but think of the possibilities of #AskArtistName (to ask for drawing tips)…there is so much you can do.

 

Make Friends On Instagram

Art is a community, and this extends to Instagram. Find other artists on the network and build a relationship with them. Like and comment on their posts and they will do the same with you. This will help you to grow your account and get seen by their audience.

 

How to Manage your Instagram Account

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Lesson to all social marketers: don’t buy fake fans, or your clients could end up like rapper Mase who lost 1.6 MILLION Instagram followers (his account was soon after deleted). He was not the only one. We’ve got the list of the top 100 Celebrities that lost the most Instagram followers during the Instagram purge. The person in charge of their Instagram account will be answering some tough questions for sure.

Celebrities That Lost the Most Instagram Followers

Below is the list of the biggest losers in the recent Instagram Purge.

Instagram 18.8 Million (30%)

Justin Bieber 3.5 Million (15%)

Ariana Grande 1.5 Million (7%)

Kim Kardashian 1.3 Million (5.5%)

Rhianna 1.1 Million (8%)

Taylor Swift 725,000 (4.4%)

Selena Gomez 1.1 Million (5.7%)

Instagram purge 2014

Notice who’s number 1? Of course, it’s Instagram. Fake followers flock to easy targets. This includes celebrities and big brands. Some of these celebs community managers did not buy fake fans. There are tons of fake and spam accounts out there in social media that follow accounts just to lend credibility to their accounts.

We can’t blame this issue only on the community managers. The names behind the brands need to take ownership of their Social Media Identity. If you are a brand/business who has someone managing them, you need to monitor, demand reporting, and ask where fans came from. If you see a sudden spike, ask for an analytics report. Spend a few minutes on your account. Check out the different systems that will tell you if your followers are fake. It will save you embarrassment and get you a real view into the health of your brand.

This issue here is not only specific to celebrities or to Instagram. Twitter is riddled with fake/spam accounts (followed by Facebook & Pinterest)

Rapper Mase shut down his Instagram account after it dropped from the millions to a mere 200,000

Here’s the list of the top 100 celebrities that lost the most Instagram followers during the purge.

Rank

Who

Type

Username

Followers Before

Followers After

Lost Followers

Percent of Total

1 Instagram Brand instagram 64,131,228 45,251,017 18,880,211 29.44%
2 Chiragchirag78 chiragchirag78 3,660,468 8 3,660,460 100.00%
3 Justin Bieber Musician justinbieber 23,817,614 20,279,386 3,538,228 14.86%
4 Camposwell Social Strategist camposwell 5,509,954 2,225,650 3,284,304 59.61%
5 Akon Musician akon 4,375,631 1,916,385 2,459,246 56.20%
6 Kinggoldchains Musician kinggoldchains 5,691,934 3,564,711 2,127,223 37.37%
7 Ariana Grande Musician arianagrande 21,748,827 20,219,621 1,529,206 7.03%
8 Kim Kardashian B-List Celebrity kimkardashian 23,519,002 22,218,039 1,300,963 5.53%
9 Badgalriri Musician badgalriri 14,454,434 13,294,570 1,159,864 8.02%
10 Selena Gomez B-List Celebrity selenagomez 19,572,601 18,456,569 1,116,032 5.70%
11 P.Diddy Musician iamdiddy 4,668,132 3,618,449 1,049,683 22.49%
12 Kendall Jenner C-List Celebrity kendalljenner 17,048,332 16,141,435 906,897 5.32%
13 Bruno Mars Musician brunomars 3,692,756 2,811,373 881,383 23.87%
14 Beyonce Musician beyonce 22,207,790 21,375,819 831,971 3.75%
15 Kylie Jenner C-List Celebrity kyliejenner 15,651,311 14,824,782 826,529 5.28%
16 Harry Styles Musician harrystyles 10,195,045 9,375,270 819,775 8.04%
17 Niallhoran Musician niallhoran 8,714,813 7,966,110 748,703 8.59%
18 Khloe Kardashian C-List Celebrity khloekardashian 15,929,263 15,180,994 748,269 4.70%
19 Taylor Swift Musician taylorswift 16,540,314 15,814,935 725,379 4.39%
20 Miley Cyrus Musician mileycyrus 14,143,315 13,431,417 711,898 5.03%
21 Kourtney Kardashian C-List Celebrity kourtneykardash 13,119,514 12,499,231 620,283 4.73%
22 Kevin Hart Comedian kevinhart4real 10,224,161 9,630,725 593,436 5.80%
23 Champagnepapi Musician champagnepapi 7,186,336 6,618,951 567,385 7.90%
24 Nash Grier Musician nashgrier 7,403,333 6,857,631 545,702 7.37%
25 Onedirection Musician onedirection 7,577,598 7,047,506 530,092 7.00%
26 Chris Brown Musician chrisbrownofficial 6,826,089 6,304,308 521,781 7.64%
27 Bellathorne Actor bellathorne 3,850,191 3,347,584 502,607 13.05%
28 Austinmahone Musician austinmahone 5,655,532 5,164,490 491,042 8.68%
29 Nicki Minaj Musician nickiminaj 12,439,081 11,953,782 485,299 3.90%
30 Lebron James Sports kingjames 8,063,441 7,610,130 453,311 5.62%
31 Ddlovato Musician ddlovato 9,551,616 9,122,803 428,813 4.49%
32 Louist91 louist91 4,031,168 3,640,868 390,300 9.68%
33 Zendaya Musican zendaya 4,873,068 4,492,101 380,967 7.82%
34 Snookinic C-List Celebrity snookinic 5,191,164 4,813,048 378,116 7.28%
35 Caradelevingne Model caradelevingne 8,940,680 8,563,676 377,004 4.22%
36 Lady Gaga Musician ladygaga 5,007,485 4,639,561 367,924 7.35%
37 Bethanynoelm YouTuber bethanynoelm 4,524,505 4,172,836 351,669 7.77%
38 Channing Tatum Actor channingtatum 4,654,828 4,308,597 346,231 7.44%
39 Mistercap Musician mistercap 4,903,134 4,570,811 332,323 6.78%
40 Itsashbenzo Actor itsashbenzo 5,621,641 5,295,690 325,951 5.80%
41 Lucy Hale Musician lucyhale 5,561,316 5,250,756 310,560 5.58%
42 Neymar Jr Sports neymarjr 13,272,600 12,974,188 298,412 2.25%
43 Cristiano Ronaldo Sports cristiano 10,263,581 9,965,591 297,990 2.90%
44 Ciara Musician ciara 4,650,235 4,353,990 296,245 6.37%
45 Floyd Mayweather Sports floydmayweather 4,627,329 4,336,010 291,319 6.30%
46 Katy Perry Musician katyperry 11,108,224 10,817,654 290,570 2.62%
47 Camerondallas Actor camerondallas 5,614,937 5,326,102 288,835 5.14%
48 Shaym Actor shaym 5,040,478 4,770,239 270,239 5.36%
49 The Ellen Show Televison theellenshow 7,739,483 7,469,834 269,649 3.48%
50 Nike Brand nike 9,006,215 8,749,666 256,549 2.85%
51 Snoop Dogg Musician snoopdogg 4,191,449 3,937,390 254,059 6.06%
52 Thenewclassic Musician thenewclassic 6,054,780 5,803,844 250,936 4.14%
53 Vanessa Hudgens Musician vanessahudgens 6,124,723 5,874,699 250,024 4.08%
54 Forever21 Brand forever21 5,576,562 5,331,352 245,210 4.40%
55 Justin Timberlake Musician justintimberlake 6,560,785 6,318,045 242,740 3.70%
56 Easymoneysniper Athlete easymoneysniper 4,138,353 3,902,113 236,240 5.71%
57 Mirandakerr Model mirandakerr 5,504,063 5,268,189 235,874 4.29%
58 Letthelordbewithyou C-List Celebrity letthelordbewithyou 6,348,384 6,118,183 230,201 3.63%
59 Natgeo Brand natgeo 9,980,528 9,751,562 228,966 2.29%
60 The Rock Actor therock 6,260,064 6,037,093 222,971 3.56%
61 Kris Jenner C-List Celebrity krisjenner 5,041,485 4,825,316 216,169 4.29%
62 Barack Obama Politican barackobama 3,722,082 3,509,032 213,050 5.72%
63 50 Cent Musician 50cent 3,859,504 3,653,666 205,838 5.33%
64 Ritaora Musician ritaora 3,876,393 3,670,813 205,580 5.30%
65 Leo Messi Sports leomessi 8,523,502 8,319,316 204,186 2.40%
66 Jessica Alba Actor jessicaalba 4,358,359 4,154,344 204,015 4.68%
67 Nba Sports nba 4,343,680 4,148,149 195,531 4.50%
68 Bestvines Brand bestvines 4,516,400 4,322,234 194,166 4.30%
69 Jen Selter C-List Celebrity jenselter 5,096,193 4,914,098 182,095 3.57%
70 Zozeebo Blogger zozeebo 3,653,799 3,473,304 180,495 4.94%
71 Angelcandices Model angelcandices 4,584,613 4,408,116 176,497 3.85%
72 Elliegoulding Musician elliegoulding 4,007,960 3,833,754 174,206 4.35%
73 Sleepinthegardn Actor sleepinthegardn 3,691,728 3,518,315 173,413 4.70%
74 Pharrell Musician pharrell 4,304,162 4,138,225 165,937 3.86%
75 Laurenconrad Actor laurenconrad 3,888,622 3,722,955 165,667 4.26%
76 Britney Spears Musician britneyspears 3,909,426 3,744,529 164,897 4.22%
77 Real Madrid Sports realmadrid 5,521,290 5,362,564 158,726 2.87%
78 Zac Efron Actor zacefron 3,920,179 3,772,762 147,417 3.76%
79 Shakira Musician shakira 5,591,652 5,450,413 141,239 2.53%
80 Adriana Lima Model adrianalima 3,876,151 3,739,163 136,988 3.53%
81 Nina Dobrev Actor ninadobrev 3,935,148 3,799,668 135,480 3.44%
82 Jennifer Lopez Musician jlo 8,041,983 7,908,825 133,158 1.66%
83 F.C. Barcelona Sports fcbarcelona 5,462,049 5,329,388 132,661 2.43%
84 Brumarquezine Actor brumarquezine 5,585,337 5,457,218 128,119 2.29%
85 Iansomerhalder Actor iansomerhalder 4,026,425 3,898,565 127,860 3.18%
86 Hm Retailer hm 4,673,188 4,545,442 127,746 2.73%
87 9Gag Website 9gag 8,503,713 8,383,902 119,811 1.41%
88 Sarcasm_Only sarcasm_only 3,794,553 3,685,843 108,710 2.86%
89 Anselelgort Actor anselelgort 4,269,290 4,161,545 107,745 2.52%
90 Louis Vuitton Fashion louisvuitton 3,660,373 3,553,633 106,740 2.92%
91 Adidas Brand adidasoriginals 3,698,841 3,597,474 101,367 2.74%
92 David Luiz Sports davidluiz_4 5,578,437 5,479,885 98,552 1.77%
93 Danbilzerian Actor danbilzerian 5,897,718 5,799,807 97,911 1.66%
94 Gopro Brand gopro 3,737,936 3,644,067 93,869 2.51%
95 Fakeliampayne Musician fakeliampayne 3,822,596 3,734,258 88,338 2.31%
96 Nature Brand nature 3,917,903 3,830,410 87,493 2.23%
97 Nailsartvidss Brand nailsartvidss 4,787,590 4,717,885 69,705 1.46%
98 Garethbale11 Sports garethbale11 4,101,657 4,035,611 66,046 1.61%
99 James Rodriguez Sports jamesrodriguez10 5,784,232 5,730,013 54,219 0.94%
100 Nailsvideos nailsvideos 3,627,215 3,603,999 23,216 0.64%

Instead of buying fake Instagram followers, grow your following organically (or with paid ads). A true following is made up of people who can convert – and conversions are the end game when it comes to Instagram marketing. How can you do that?

Manage and Grow Your Instagram Account with Socialdraft

In order to grow and nurture your Instagram audience, you must do a few things. First, you must post on a consistent basis. Daily posts are ideal. Why? Instagram is based on people engaging your posts. If people engage your posts, then Instagram will prioritize your content over other people they follow. If you aren’t posting, you’re not giving them a reason to engage you and your organic reach will drop.

Use the right hashtags. Hashtags are Instagram SEO. Think about your audience and what hashtags they would use to find content like yours. Think about what hashtags they would use that would lead them to you and get them to convert. Use these hashtags. We’ve got plenty of articles on this to get you started.

Engage. You can’t rest on your laurels waiting for people to come to you. Search for the people you want to convert and engage them. Start by following them, like their posts and then comment on them. You can do all this on Socialdraft dash, your all-in-one Instagram management tool. With Socialdraft, you can:

  • Schedule posts to multiple Instagram accounts
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  • Search hashtags
  • Like posts
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  • Repost images to all your connected social networks
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  • and manage all your other social media

If you’re curious about how Socialdraft works, take us for a risk-free trial.