The video and photo sharing platform, Instagram, has proven to be a very valuable addition to the social networking arsenal. Not only does Instagram generate a huge amount of traffic, Instagram’s engagement rate far exceeds that of Facebook and Twitter, which is why over 85 percent of top brands are regular users. This means that if your brand or business is on Instagram you have a better chance of attracting new customers AND converting them than other social networks.
The more active your Instagram account, the more you will capitalize on Instagram’s incredibly high engagement level. That’s why it’s so important to grow your Instagram account. In order to do this you need to engage people in your industry (or geo-targeted area if you’re a local business) and enhance this with the savvy use of hashtags, and captions.
Since Instagram does not allow you to add links to posts, the bio serves as the only space for links on Instagram, and the link in your bio is crucial for driving Instagram website traffic. Make sure your username closely reflects you, your brand or business, and your message, and try to update the link on your profile as you post. If, for example, you penned a new blog post, you could change the link on your profile and include a prompt to click the link to get to the article. You’ll note that we do this on an almost daily basis.
How to Use your Instagram Bio to Promote Your Brand
Make sure to Include your company name and contact instructions in your bio. The contact information could be in the form of a phone number, link to a web or blog, an email address, or physical location. You’ll see many influencers leave this on their bio, it’s an easy way for sponsors to reach out to them.
Make use of your brand hashtag, consisting of your company name, or a tagline in the bio. KitKat’s brand hashtag is the tagline: #HaveABreak. They use it on all their social sites, and they use it to engage with the social KitKat community.
In your bio, you can lure your Instagram fans to connect with you on other platforms such as Twitter, Facebook, Pinterest, or Snapchat, by using the username for other social channels. However, the username or business name should be the same on all your social media accounts so people know your profile belongs to your company and not a fraud.
Since visuals are processed 60 thousand times faster than text, and to create a little personal magnetism with your brand, you could add emojis to your Instagram bio. Emojis amount to visual expression and will also help you get more likes, comments, and shares on Instagram. Emojis are an international language that attracts readers worldwide. These look ok on your desktop – but amazing on your mobile.
You can include a link to your website in your bio, or a link to a product or promotional event. You can also include a link to any article you may want to use for a detailed description of a product or service you would like to advertise, explaining to fans that the link to learn more can be found in your bio.
Space your bio out vertically rather than horizontally.
This makes your bio easier to read. On Android devices, you press the Enter or Return key on your keyboard to drop down a line. For iOS users, you use the Next key instead of a Return key to drop down to the next field. Using iOS you can also compose your bio in another app, such as Notes, and then copy and paste it into Instagram.
Socialdraft Instagram Scheduling Tool
But don’t forget that your Instagram bio is only there to enhance your efforts. It is incredibly important to be consistent – post on at least a once daily basis AND engage your community & those you want to become part of your community. You can schedule posts to Instagram via the Socialdraft dashboard. You will receive an SMS which makes it super easy to post.
Instagram is an incredible marketing tool. For the most part, due to how Instagram restricts apps, it means that the principals behind the account usually are behind the account. That means you have a direct line to the person making choices. This is powerful. The issue with Instagram is that because of how it is set up, it can be a time suck. In this article, we’ll outline a few Instagram Tips to Save you Time while marketing your brand or business on Instagram.
Instagram Tips to Save you Time
Save Time Typing Handles on Instagram
Replying to comments is one of the most effective techniques on Instagram. It will get you more likes, comments and engagement; and in turn it will push you up on the feed. Typing these names manually can be time consuming, lead to mistakes meaning people won’t get your notifications and result in a lower ROI. There are two ways to handle this:
- Press and hold over the name of the person who you want to reply to. Their handle will auto populate on the comments area.
- Swipe left over the person’s comment. Press the arrow and their handle will come up on the comments area.
Block Offensive Comments on Instagram
This is a fantastic feature from Instagram on how to block offensive comments. Simply go to your settings and scroll until you see comments. Click on that. There is an option to Hide Inappropriate Comments. What’s cool is that Instagram lets you add custom keywords. This means that if you have a troll that is using certain words on your comments, you can easily block that particular content.
How to Zoom on Instagram
This one is super easy, just pinch and zoom.
How to See Who Watched your Instagram Stories
Instagram basically cloned Snapchat when they released the Stories feature earlier this year. The ui is much easier to understand than Snapchat and has really taken off.
If you want to see the people who have viewed your Instagram Story. First, click your story to open it up. Then swipe up on the number on the bottom. That’s how many people have seen your story. From here you can see all the people who watched your story. You should take the time to engage these people.
Schedule Posts and Repost (to all other social networks) with Socialdraft
Socialdraft allows you to work with teams to schedule Instagram posts to multiple accounts. It also allows you to search Instagram by keyword. On top of that, you can also repost from Instagram…but not just to Instagram, but to all your other connected networks including Facebook pages, Twitter, LinkedIn business pages AND Pinterest boards. This feature is powerful, especially for repost campaigns and can help you grow your accounts quickly and efficiently.
How to Rearrange Your Instagram Filters
Organize your Instagram filters so that you can access the ones you use most first. It’s super easy. Just press and hold on the filter you want to move and drag it to its desired location.
Join The Socialdraft Social Media Manager Facebook group to get more social media and Instagram Tips to Save you Time and take Socialdraft for a risk test drive.
How to Block Spammers on Instagram
Spammers love Instagram. Lucky for all of us, it’s super easy to block them. Simply swipe left on their comments and click the spam icon.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.