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Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, LinkedIn, Instagram, and Pinterest seem to have the strongest staying power. IF you are just jumping on board and need to quickly build your Social Media following, read on. We’ll give you some tried and true techniques so you can not just grow a following, but grow a following that is targeted and converts.

24 Tips to Quickly Build Your Social Media Following

Social Media is the New ”World of Mouth”

You had to know things were changing when Beyonce skipped traditional press to launch her new album on social media. She skipped the middle man and went directly to her fans and followers…and she killed it! How much did she slay? Let’s take a look:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store




* It was iTunes fastest selling album worldwide

But Social Media Takes Time & Consistency

Those who expect to go on a social media site and become an overnight success should expect to be disappointed.

Success on social media requires strategy, consistency, and persistence. It also requires diversification. Relying on only one network can really be risky. Snapchat’s fans recently rebelled. What would happen if that was your only marketing channel?

Facebook Growth Tactics

Hate to confirm what you already know, but growing organically on Facebook is a more difficult task by the day. It is evolving into a pay-to-play dashboard, but that does not mean that you can’t win on Facebook.

You’re going to have to get creative. Let’s look at some ideas to help you game engagement and reach that ever elusive targeted audience:

Run contests

Contests are exciting ways to bring engagement to your Facebook page. Just remember that people have content fatigue, so that fee piece of pie at the end of a meal is not going to get people excited. Make your prize truly amazing. Collaborate with other related businesses to make the prize something to get really excited about.

Provide premium content

This means creating content outside of regular Facebook posts. Think about creating a free e-book, a really cool video, or some sort of content to provide a value to your audience.

Activate a Facebook Plugin on your blog or website

Blogging and website platforms like WordPress have a range of Facebook like plugins. Activate these plugins to launch once someone has been on your site for about 30 seconds to a minute. If they are there that long, it means they are interested in your content. Launching them too early will probably make them click off page and hurt your time on page. When executing this tactic, always remember to keep a balance between capturing that like so you can retarget & keeping people on the page.

Create Inspiring Content

Test to see what content will drive “likes.” Oftentimes this can be inspirational content. Back in the day, images of Inspirational quotes would do, but these are trite now. Create a powerful video and upload it directly to Facebook to get the most engagement and shares possible.

Engage Your Audience

If there is anything you can do (outside of paid reach) to grow your audience is to engage. Respond to comments, but don’t stop there. Get out to pages that cater to your audience and comment and like their posts. Each comment is like Facebook link building, it gives people another way to reach your page.

Mobile optimization

Include like buttons on your mobile app and website so that when people they are using your app or perusing your website they can like your Facebook page

Pay

Run ad campaigns and promote posts. Facebook has some of the best targeting options (outside of Google), so if you target properly you can grow an audience that converts.

Use Pop-Ups

Especially after videos on your site. Once people have watched a video, prompt them to like your Facebook page. It’s a great way to get more likes.

Twitter Growth Strategies

Twitter plays by its own rules. It recently discarded its 140 character limit and has become a political battleground. Many poo-poo Twitter and say it’s over. We love it and we convert lots of users on the dashboard. It gives you a direct way to reach your audience, so if you’ve been ignoring the network, perhaps it is time you give it another try. Let’s discuss how to grow a targeted following on your Twitter account:

Optimize Your Bio

Take time to make sure your profile and “Bio” are to the point. Use keywords to attract followers in your niche.

Tweet, Tweet A Lot

Tweet more often. The timeline is always moving and your audience will be on at all different times. This is one network where more is more. We tweet around 10-15 times per day.

Use Hashtags

Hashtags are Twitter SEO tools. They are a great way to get found and to expand your tweet visibility.

Use a Scheduling Tool Like Socialdraft

Schedule and automate tweets. We recommend 80% lead & influencer content followed by 20% of your content split between evergreen & promotional. Spend the rest of your time engaging.

Share Plenty Of Influencer Content

Make lists of influencers. Share their content via scheduled posts and retweets. Always include an @mention so they get a notification whenever you share. This is a great way to start up a conversation.

Take Part in Twitter Chats

Twitter chats are a fantastic way to reach your target audience. Join some, or start one of your own.

Find New Followers

Twitter will suggest followers according to those you follow and engage. This is an underused tool you should take advantage of.

Tweet Valuable Content

Don’t bore your audience by always tweeting about yourself. Think about their problems and craft your tweets so they are the answer to their problems. If you can provide a value to your Twitter audience, your account will grow.

Cross Promote

Promote your Twitter account everywhere. Make sure it’s visible on your website, business cards, and that you cross-promote on other social networks.

Instagram Growth Techniques

Who knew Instagram would become the fastest growing social network. Its simplicity (and the Facebook team’s strategy) have grown this network exponentially. However, this means that there’s a ridiculous amount of competition. You need to work smart and consistently to grow your Instagram account. Let’s dive in:

Use a Scheduling Tool

It’s easy to forget to post to Instagram, use an Instagram scheduler like Socialdraft to make sure you post consistently.

Engage

I cannot stress the importance of engagement. You can have gorgeous images, but if you don’t get out there and engage you’re not going to grow your Instagram account. Engage on hashtags, location, and on followers of your competition.

Run contests outside of Instagram

No matter what network, contests are a great way to gain followers. Run your contests on Instagram and promote them on all other social media. Think about running a repost campaign. This way your community creates the content and helps you share it to their audience. Socialdraft has a great repost tool on the dash to make this easier for you.

Display Instagram Your Site

There are fantastic plugins that allow you to display your Instagram feed on your site. It’s a fantastic visual tool to help you capture people who visit your site so you can remarket them later.

How to Manage & Build Your Social Media Following

[fve]https://www.youtube.com/watch?v=BFhLPXZ4XbA[/fve]

Sure, you can do this all manually, but there are tools out there to make this easier for you. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards
  • Schedule GIFs to Facebook and Twitter
  • Have multiple people create and post content w/ different permissions
  • Search Instagram hashtags, and repost to all connected social media.
  • Engage on Facebook, Twitter, and LinkedIn via the feed
  • Manage your online reputation
  • Assign tasks to team members
  • and much more

Ready to check us out? Sign up for your risk-free trial!!!

 

As of the end of 2016, LinkedIn had 460+ million members. That’s a whole lot of people and it means that it is very much a great place to market your business and to get more customers. The issue is how to target the right people on LinkedIn so you don’t waste your time. Today, we’ll discuss a few tools that will make it much easier for you to identify the people you need to touch on LinkedIn to achieve your brand and business goals.

How to Target the Right people on LinkedIn

How to find targets for LInkedin using SmartID

Socialdraft Smart ID

It may sound weird to you to go to Twitter to find prospects for LinkedIn, but this tool works wonders. SmartID gives you the top 4 most influential people to engage with your Tweets. The tool tells you why they are the most important, what they are influential in, and it will give you their social media links – including LinkedIn. When you cross-market people on various networks, you know they are vetted and more willing to convert. SmartID is a great way to target the right people on LinkedIn. If you’d like to take SmartID for a risk-free trial, click here.

Use LinkedIn advanced search to find sales prospects

LinkedIn’s Advanced Search




This is probably the must underused and most powerful tool in Social Media. LinkedIn’s advanced search lets you really drill down to find the right targets. You can target by location, industry, schools, language, non-profit interests and much more.

To find hyper targeted leads on LinkedIn use keyword search

LinkedIn Advanced Search – Keyword

Within advanced search, you are able to narrow down your targets by keyword. You can either do one term or various terms together to really get to your target. If you search by term, you will need to use OR, AND, or NOT in your Keyword Search, example:

CEO OR “Chief Executive Officer”

CEO OR “Chief Executive Officer” AND public relations AND PR firm

CEO OR “Chief Executive Officer” AND public relations AND PR firm NOT Restaurant

LinkedIn Sponsored Content

LinkedIn has ways for you to sponsor your content. If you take this paid option, you will be able to target LinkedIn users according to their industry, company size, job function, and job title. The sponsored content types can be whitepapers, case studies, Slideshare slide decks etc.

Sponsored content can be content that you create as a company update, you can boost this and make it into sponsored content.

There is also Direct Sponsored Content which does not live on your company page. This way you can create content that does not have to be a company update and still be sponsored on LinkedIn.

If you go this route, you can make it so that content is not seen by everyone, but only a target audience of your choosing and there are tons of options so you can A/B split test the content.  For example, you can test whether link or photo posts resonate better or if a combination of a post with a certain type of image gets you better results.

How to Manage your LinkedIn Business Pages

Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

 

Look, I get it. LinkedIn is not as fun as Pinterest or Instagram, but you can’t ignore it. It is still the most effective platform for you to network professionally. The issue is that you can’t treat LinkedIn like all those other networks. LinkedIn business marketing is a science. That’s why we’ve put together this list of LinkedIn statistics for 2017 with a little bit of insight so that you can better understand the techniques that work best on the number one professional network.

LinkedIn Statistics for 2017

How Many People Use LinkedIn

As of 2016, there were over 467 MILLION LinkedIn users and is gaining an average of 2 members per second.  If you think that these numbers are made up only of people who are established in business, think again. The fastest growing demographic group on LinkedIn is young people – more than 40 million students and recent grads are active on LinkedIn (It’s LinkedIn’s fastest-growing demographic). That means if you are trying to reach a younger demographic, LinkedIn works.

It’s in Your Hand at all Times

Ok, really most of the time, since 57% of all usage of LinkedIn is on mobile devices. This is great if you are a company. It means that the competition has not overtaken the market.  This is something we expect to grow exponentially. Why? The use of LinkedIn company pages grew from 24% to 57% YOY. As mobile devices keep overtaking the market, this will be faster still.

LinkedIn Publishing is HOT

As of 2014, LinkedIn opened its publishing platform to everyone. Today, over 1 million people are using LinkedIn to establish themselves as experts and there are more than 130,000 posts published weekly. Because there is so much content, you need to be smart when using this LinkedIn feature.

On top of this, 71% of professionals feel that LinkedIn is a credible source for professional content. It makes sense why people use it for publishing.

PRO TIP: Use LinkedIn’s Sponsored Content tool to target the right people.

LinkedIn is International & Diverse

LinkedIn currently has 467 million members in more than 200 countries.  This means that if you run an international business, LinkedIn is a great place to market it. However, that does not mean that if you’re a US based business you can’t earn an ROI there.

Let’s check out the LinkedIn Statistics:

  • Europe, the Middle East & Africa – 258 million
  • Asia & the Pacific – 105 million
  • Latin America – 65 million
  • Middle East & North Africa – 20 million
  • Southeast Asia – 20 million
  • 29% of LinkedIn Users are in the USA
  • 44% of LinkedIn users are women
  • 50% of online adults with college degrees are on LinkedIn

What is LinkedIn Used For

One would think that most people use LinkedIn to find work, but amazingly, 98% of LinkedIn users are sharing content on the network. Let’s see what else people are using LinkedIn for.

  • Marketing
  • Lead generation
  • Sales
  • Job Hunting
  • Recruiting

Company Pages Are Growing Quickly

Companies are making sure that not only their employees and team members are represented. 57% of companies have created LinkedIn Company Pages. LinkedIn pages are a way for businesses to:

  • Yield more control over the conversation about their brand on the network
  • Earn followers
  • Attract the right hires
  • Engage their audience
  • Share business content
  • Get analytics on their content
  • Create Showcase pages to bring attention to a specific brand or product

LinkedIn Influences B2B Purchases

[fve]https://www.youtube.com/watch?v=Dl2v8x678Ig[/fve]

This is specially so for B2B where half of buyers use LinkedIn to research before making a business purchase. Why are people looking at LinkedIn to help them in these choices?

If you want to drive more B2B sales using LinkedIn, check out the Sales Navigator Tool. It can help you to:

  • Target the right audience
  • Get sales updates on accounts and leads
  • Get lead recommendations

There is also TeamLink  within the Sales Navigator Tool, which helps you find ways to connect with leads and prospects via your network.

If you need to reach out to people to whom you are not connected, there is  InMail which allows you to contact leads via the LinkedIn dashboard. The catch on this one is that you need to have a Premium account to use InMail which starts at $47.99 per month (when billed annually – $575.88 per year). Totally worth it if you can close those sales.

How to Manage LinkedIn with Socialdraft

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

As you can see from these LinkedIn Statistics, it is a very powerful platform that offers effective tools. But before you begin to market your business or service on LinkedIn, you need to establish your account and pages. Socialdraft allows you to manage one personal LinkedIn account and multiple LinkedIn business pages. It also lets you engage the LinkedIn community and manage tons of other social networks making it one of the most complete social media marketing suites out there. Take Socialdraft’s social media calendar tool for a risk free trial today

 

How to Manage Your Linkedin Profile

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Linkedin. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

LinkedIn is powerful, but only if you use it properly. Before you even think about marketing yourself and your business on LinkedIn, you will need to learn how to optimize your LinkedIn profile. Your LinkedIn profile will be their first impression of you, and how you structure it will affect how you are found (or not found) on the platform.

There is one more thing you need to know. On LinkedIn, your profile is seen different by:

  • Public: If someone is not a LinkedIn user
  • LinkedIn User: Someone who uses the platform

We’ll discuss how to optimize both so you make a great first impression, drive more views towards your profile, and get in front of the right people.

How to Optimize Your LinkedIn Profile

Your Public Profile Settings

Where to find the place to edit how people see your LinkedIn Profile

 

It makes no sense for your profile to be private if you want to be found. Let’s walk you through that:

  1. On the top right hand corner of the page hover over your photo.
  2. Click on “Privacy & Settings”
  3. Click on “Privacy”
  4. Click on “Edit your Public Profile”
  5. On the right hand side, choose the items you want to show on your public profile
  6. To make your profile visible select “Make my public profile visible to everyone”
  7. Click “Save”

If you are working towards getting more views on your profile, you should follow the steps above and make things visible. Your Public Profile does not show rich-text media (for example videos), so this is why it is so important that you display awards, past positions, etc.

Check Your Profile

An example of a good public profile on LinkedIn

You always want to check your work. So now it is time for you to sign out of LinkedIn and Google yourself. Does LinkedIn come up? For most people, their LinkedIn profile is one of the top 3 links on Google search. If your name does not come up search “linkedin.com: your name”. Click on your profile. This is when you need to get to work. Change the name on the profile to someone else’s and ask yourself the following questions:

1. Am I missing any basic information?

2. Am I properly communicating my work and experience?

3. Is the story coherent?

4. Is there something I want people to know that is not here?

5. What would help me with my current business goals?

6. Are all my skills listed?

Go back to your profile (LinkedIn – not public) and make these changes.

Think SEO and Add KeyWords

How to write your linkedin profile

I am always telling people that each social media site is its own search engine. As you saw from the previous search, LinkedIn is not only a search engine within itself, but it affects how you are found on Google, Yahoo, and Bing.

Sit down and do some research into keywords that fit your industry or business. Then pop those keywords into LinkedIn search and check out your competition. Check out their profiles and see what they have on their profile. Start off with the endorsement area. This is a great place to look for keywords. Then take those words and see if they have used them in their profile and how often.  You don’t want to “keyword stuff”, but you want to make sure that those words are present in your bio.

Optimize your LinkedIn Public Profile URL

A step by step guide on how to change the way your LinkedIn URL is displayed

Now that the content of your public profile represents you accurately, it’s time to update your URL. Keep it simple, your name is usually the best thing to use since people will most likely remember that. This will also help your LinkedIn profile to be found by Google and other search engines.

Share Content on LinkedIn

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

Now that you know how to optimize your LinkedIn profile, you can begin to worry about the Internal LinkedIn profile. LinkedIn users can see all your content. You can use Socialdraft to schedule posts to one (1) profile as well as LinkedIn business pages, so if you are the Socialdraft account owner, take advantage of this nifty feature.

Get Recommendations

These are awesome. Even though recommendations are part of the walled garden and can’t be seen by public users, they are able to see how many recommendations you have. This means that the more recommendations you have the better. So don’t be shy about asking clients and co-workers for a quick recommendation. Easiest way to do this is to offer to return the favor.

Now that you have learned How to Optimize Your LinkedIn Profile, it’s time to get ready and start networking.

 

How to Manage Your LinkedIn Business Pages

Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.