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Look, I get it. LinkedIn is not as fun as Pinterest or Instagram, but you can’t ignore it. It is still the most effective platform for you to network professionally. The issue is that you can’t treat LinkedIn like all those other networks. LinkedIn business marketing is a science. That’s why we’ve put together this list of LinkedIn statistics for 2017 with a little bit of insight so that you can better understand the techniques that work best on the number one professional network.

LinkedIn Statistics for 2017

How Many People Use LinkedIn

As of 2016, there were over 467 MILLION LinkedIn users and is gaining an average of 2 members per second.  If you think that these numbers are made up only of people who are established in business, think again. The fastest growing demographic group on LinkedIn is young people – more than 40 million students and recent grads are active on LinkedIn (It’s LinkedIn’s fastest-growing demographic). That means if you are trying to reach a younger demographic, LinkedIn works.

It’s in Your Hand at all Times

Ok, really most of the time, since 57% of all usage of LinkedIn is on mobile devices. This is great if you are a company. It means that the competition has not overtaken the market.  This is something we expect to grow exponentially. Why? The use of LinkedIn company pages grew from 24% to 57% YOY. As mobile devices keep overtaking the market, this will be faster still.

LinkedIn Publishing is HOT




As of 2014, LinkedIn opened its publishing platform to everyone. Today, over 1 million people are using LinkedIn to establish themselves as experts and there are more than 130,000 posts published weekly. Because there is so much content, you need to be smart when using this LinkedIn feature.

On top of this, 71% of professionals feel that LinkedIn is a credible source for professional content. It makes sense why people use it for publishing.

PRO TIP: Use LinkedIn’s Sponsored Content tool to target the right people.

LinkedIn is International & Diverse

LinkedIn currently has 467 million members in more than 200 countries.  This means that if you run an international business, LinkedIn is a great place to market it. However, that does not mean that if you’re a US based business you can’t earn an ROI there.

Let’s check out the LinkedIn Statistics:

  • Europe, the Middle East & Africa – 258 million
  • Asia & the Pacific – 105 million
  • Latin America – 65 million
  • Middle East & North Africa – 20 million
  • Southeast Asia – 20 million
  • 29% of LinkedIn Users are in the USA
  • 44% of LinkedIn users are women
  • 50% of online adults with college degrees are on LinkedIn

What is LinkedIn Used For

One would think that most people use LinkedIn to find work, but amazingly, 98% of LinkedIn users are sharing content on the network. Let’s see what else people are using LinkedIn for.

  • Marketing
  • Lead generation
  • Sales
  • Job Hunting
  • Recruiting

Company Pages Are Growing Quickly

Companies are making sure that not only their employees and team members are represented. 57% of companies have created LinkedIn Company Pages. LinkedIn pages are a way for businesses to:

  • Yield more control over the conversation about their brand on the network
  • Earn followers
  • Attract the right hires
  • Engage their audience
  • Share business content
  • Get analytics on their content
  • Create Showcase pages to bring attention to a specific brand or product

LinkedIn Influences B2B Purchases

[fve]https://www.youtube.com/watch?v=Dl2v8x678Ig[/fve]

This is specially so for B2B where half of buyers use LinkedIn to research before making a business purchase. Why are people looking at LinkedIn to help them in these choices?

If you want to drive more B2B sales using LinkedIn, check out the Sales Navigator Tool. It can help you to:

  • Target the right audience
  • Get sales updates on accounts and leads
  • Get lead recommendations

There is also TeamLink  within the Sales Navigator Tool, which helps you find ways to connect with leads and prospects via your network.

If you need to reach out to people to whom you are not connected, there is  InMail which allows you to contact leads via the LinkedIn dashboard. The catch on this one is that you need to have a Premium account to use InMail which starts at $47.99 per month (when billed annually – $575.88 per year). Totally worth it if you can close those sales.

How to Manage LinkedIn with Socialdraft

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

As you can see from these LinkedIn Statistics, it is a very powerful platform that offers effective tools. But before you begin to market your business or service on LinkedIn, you need to establish your account and pages. Socialdraft allows you to manage one personal LinkedIn account and multiple LinkedIn business pages. It also lets you engage the LinkedIn community and manage tons of other social networks making it one of the most complete social media marketing suites out there. Take Socialdraft’s social media calendar tool for a risk free trial today

 

How to Manage Your Linkedin Profile

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Linkedin. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

LinkedIn is powerful, but only if you use it properly. Before you even think about marketing yourself and your business on LinkedIn, you will need to learn how to optimize your LinkedIn profile. Your LinkedIn profile will be their first impression of you, and how you structure it will affect how you are found (or not found) on the platform.

There is one more thing you need to know. On LinkedIn, your profile is seen different by:

  • Public: If someone is not a LinkedIn user
  • LinkedIn User: Someone who uses the platform

We’ll discuss how to optimize both so you make a great first impression, drive more views towards your profile, and get in front of the right people.

How to Optimize Your LinkedIn Profile

Your Public Profile Settings

Where to find the place to edit how people see your LinkedIn Profile

 

It makes no sense for your profile to be private if you want to be found. Let’s walk you through that:




  1. On the top right hand corner of the page hover over your photo.
  2. Click on “Privacy & Settings”
  3. Click on “Privacy”
  4. Click on “Edit your Public Profile”
  5. On the right hand side, choose the items you want to show on your public profile
  6. To make your profile visible select “Make my public profile visible to everyone”
  7. Click “Save”

If you are working towards getting more views on your profile, you should follow the steps above and make things visible. Your Public Profile does not show rich-text media (for example videos), so this is why it is so important that you display awards, past positions, etc.

Check Your Profile

An example of a good public profile on LinkedIn

You always want to check your work. So now it is time for you to sign out of LinkedIn and Google yourself. Does LinkedIn come up? For most people, their LinkedIn profile is one of the top 3 links on Google search. If your name does not come up search “linkedin.com: your name”. Click on your profile. This is when you need to get to work. Change the name on the profile to someone else’s and ask yourself the following questions:

1. Am I missing any basic information?

2. Am I properly communicating my work and experience?

3. Is the story coherent?

4. Is there something I want people to know that is not here?

5. What would help me with my current business goals?

6. Are all my skills listed?

Go back to your profile (LinkedIn – not public) and make these changes.

Think SEO and Add KeyWords

How to write your linkedin profile

I am always telling people that each social media site is its own search engine. As you saw from the previous search, LinkedIn is not only a search engine within itself, but it affects how you are found on Google, Yahoo, and Bing.

Sit down and do some research into keywords that fit your industry or business. Then pop those keywords into LinkedIn search and check out your competition. Check out their profiles and see what they have on their profile. Start off with the endorsement area. This is a great place to look for keywords. Then take those words and see if they have used them in their profile and how often.  You don’t want to “keyword stuff”, but you want to make sure that those words are present in your bio.

Optimize your LinkedIn Public Profile URL

A step by step guide on how to change the way your LinkedIn URL is displayed

Now that the content of your public profile represents you accurately, it’s time to update your URL. Keep it simple, your name is usually the best thing to use since people will most likely remember that. This will also help your LinkedIn profile to be found by Google and other search engines.

Share Content on LinkedIn

[fve]https://www.youtube.com/watch?v=sw8C1yJt5AE[/fve]

Now that you know how to optimize your LinkedIn profile, you can begin to worry about the Internal LinkedIn profile. LinkedIn users can see all your content. You can use Socialdraft to schedule posts to one (1) profile as well as LinkedIn business pages, so if you are the Socialdraft account owner, take advantage of this nifty feature.

Get Recommendations

These are awesome. Even though recommendations are part of the walled garden and can’t be seen by public users, they are able to see how many recommendations you have. This means that the more recommendations you have the better. So don’t be shy about asking clients and co-workers for a quick recommendation. Easiest way to do this is to offer to return the favor.

Now that you have learned How to Optimize Your LinkedIn Profile, it’s time to get ready and start networking.

 

How to Manage Your LinkedIn Business Pages

Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.