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LinkedIn is powerful, but only if you use it properly. Before you even think about marketing yourself and your business on LinkedIn, you will need to learn how to optimize your LinkedIn profile. Your LinkedIn profile will be their first impression of you, and how you structure it will affect how you are found (or not found) on the platform.

There is one more thing you need to know. On LinkedIn, your profile is seen different by:

  • Public: If someone is not a LinkedIn user
  • LinkedIn User: Someone who uses the platform

We’ll discuss how to optimize both so you make a great first impression, drive more views towards your profile, and get in front of the right people.

How to Optimize Your LinkedIn Profile

Your Public Profile Settings

Where to find the place to edit how people see your LinkedIn Profile


It makes no sense for your profile to be private if you want to be found. Let’s walk you through that:

  1. On the top right hand corner of the page hover over your photo.
  2. Click on “Privacy & Settings”
  3. Click on “Privacy”
  4. Click on “Edit your Public Profile”
  5. On the right hand side, choose the items you want to show on your public profile
  6. To make your profile visible select “Make my public profile visible to everyone”
  7. Click “Save”

If you are working towards getting more views on your profile, you should follow the steps above and make things visible. Your Public Profile does not show rich-text media (for example videos), so this is why it is so important that you display awards, past positions, etc.

Check Your Profile

An example of a good public profile on LinkedIn

You always want to check your work. So now it is time for you to sign out of LinkedIn and Google yourself. Does LinkedIn come up? For most people, their LinkedIn profile is one of the top 3 links on Google search. If your name does not come up search “linkedin.com: your name”. Click on your profile. This is when you need to get to work. Change the name on the profile to someone else’s and ask yourself the following questions:

1. Am I missing any basic information?

2. Am I properly communicating my work and experience?

3. Is the story coherent?

4. Is there something I want people to know that is not here?

5. What would help me with my current business goals?

6. Are all my skills listed?

Go back to your profile (LinkedIn – not public) and make these changes.

Think SEO and Add KeyWords

How to write your linkedin profile

I am always telling people that each social media site is its own search engine. As you saw from the previous search, LinkedIn is not only a search engine within itself, but it affects how you are found on Google, Yahoo, and Bing.

Sit down and do some research into keywords that fit your industry or business. Then pop those keywords into LinkedIn search and check out your competition. Check out their profiles and see what they have on their profile. Start off with the endorsement area. This is a great place to look for keywords. Then take those words and see if they have used them in their profile and how often.  You don’t want to “keyword stuff”, but you want to make sure that those words are present in your bio.

Optimize your LinkedIn Public Profile URL

A step by step guide on how to change the way your LinkedIn URL is displayed

Now that the content of your public profile represents you accurately, it’s time to update your URL. Keep it simple, your name is usually the best thing to use since people will most likely remember that. This will also help your LinkedIn profile to be found by Google and other search engines.

Share Content on LinkedIn


Now that you know how to optimize your LinkedIn profile, you can begin to worry about the Internal LinkedIn profile. LinkedIn users can see all your content. You can use Socialdraft to schedule posts to one (1) profile as well as LinkedIn business pages, so if you are the Socialdraft account owner, take advantage of this nifty feature.

Get Recommendations

These are awesome. Even though recommendations are part of the walled garden and can’t be seen by public users, they are able to see how many recommendations you have. This means that the more recommendations you have the better. So don’t be shy about asking clients and co-workers for a quick recommendation. Easiest way to do this is to offer to return the favor.

Now that you have learned How to Optimize Your LinkedIn Profile, it’s time to get ready and start networking.


How to Manage Your LinkedIn Business Pages

Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

LinkedIn, which is used primarily for professional networking, is the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. Not only is LinkedIn a business-to-business model, it is a great venue for small business marketing. If you are not yet marketing your business, product, or yourself on LinkedIn you are missing out. Last year, LinkedIn Applications was replaced with a new feature that lets you display samples of your work on your profile. With it, you can link to or upload images, presentations, videos, or documents. The SlideShare Presentations or Portfolio Display application content was moved to the Summary section of your profile. We’ll show you how to add media to your LinkedIn profile so that you can stand out from the rest.

You can display samples of your work on your profile, and items can be added, edited, moved or removed from your Edit Profile page.

How to Add Media to Your LinkedIn Profile

To add media samples to the Summary, Education, and Experience sections on your profile:

1) Move your cursor over Profile at the top of your homepage and select Edit Profile.

2) Scroll down to the section you want to add a sample to and move your cursor over the add media icon (looks like a square with a plus sign). If you don’t see the add media icon, you don’t have access to this feature yet. It will be released to you later.

3) Select Upload File if you’d like to display the media sample on your profile OR select Add Link if you want to link to content that exists on another web site.

* If you chose to add a link, type or paste the link to your content into the Add a link field.

* If you chose to upload a file, select the file from your desktop. A picture of your content will display with pre-filled Title and Description fields.

Note: This process may take several seconds. You must use a compatible file type or content provider for best results. You can edit the content in uploaded files.

4) Click Save. An update may appear on the homepages of your network, letting others know you added the media file or link.

How to edit the Title and Description fields of your media sample

1) Move your cursor over Profile at the top of your homepage and select Edit Profile.
2) Scroll down to the media sample you’d like to edit and click the Edit icon in its lower right corner.
3) Click inside the Title and Description fields to edit the text.
4) Click Save.

Note: The image and its link can’t be edited. If you choose to link to content from an unsupported provider, you won’t be able to add a description. The media may also not display when clicked on. A Show Original button will display instead, leading the viewer to the content on the original website.

How to move media samples from one section to another

1) Move your cursor over Profile at the top of your homepage and select Edit Profile.
2) Scroll down to the sample you’d like to move and click the Edit icon in the top right.
3) Click the dropdown menu under Move this media to and select which section of your profile you’d like to move it to.
4) Click Save.

How to remove the media sample from your profile:

1) Move your cursor over Profile at the top of your homepage and select Edit Profile.
2) Scroll down to the sample you’d like to remove and click the Edit icon in the top right.
3) Click Remove this Media and then click Yes, remove it.

To rearrange items within the same section of your profile, click Edit on your profile and drag the items to rearrange them in the order you want.