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Black Friday is the start of the big retail season. In truth, the season starts way before that, and if you are a retailer or small business marketing for Black Friday you need to start thinking about your strategy way before that. Today we’ll discuss how to use Black Friday hashtags on Social Media (particularly Instagram) to build excitement and get people to buy your products. But, before we get to that, take a few seconds to copy and save the following Black Friday hashtags. They are optimized to get you the most eyeballs on your Instagram posts.

Black Friday Hashtags 

#Blackfriday #Blackfriday2014 #Blackfridaysale #Blackfridayshopping #Blackfridaydeals #Socialdraft #Blackfridaybonus #ShoppingDay #Shoppingtime #Deals #Sale #Bigsale #Fashion #Shopping #ShopTilYouDrop

Let’s discuss how to use your hashtags, then we can get into some really cool ideas for you to use along with your Black Friday hashtags on your Instagram posts.

Promotional Hashtags

Sure, you’re going to use more general hashtags like the ones listed above (#BlackFriday), but you want to be a sniper. Why? Because you want to aim to get the attention of the people who are really going to come into your shop or log onto your website to buy your stuff. Also, Black Friday is a great time to brand yourself. You may not be Kohls, but you can learn from their social strategy after the holiday. About 8 months ago (Dec & Jan), Kohls announced a sweepstakes that became a complete social media success. They announced that people who retweeted their favorite Kohl’s ite, using the hashtags #KohlsSweepstakes or #BlackFriday could win small prizes such as tickets to the Star Wars movie, but that there would be a grand prize, a chance to win all the 30 featured gifts from their Black Friday Guide. This promotion earned them over 112,000 tweets just in the first three days. Maybe your shop can’t give away items, but you could ask customers to share their favorite item from your shop (using your branded hashtag #StoreNameSweepstakes) to either Twitter or Instagram for a discount. This helps you in two ways. First, these people will be a marketing army sharing your merchandise to their local circle. Second, they will be getting a discount, so that’s pretty much a guaranteed sale. Branded Hashtags

Maybe you’re not running a promotion like the one above, and you just need to spread the word that you have the hottest item in stock. Make sure to use that branded hashtag so that you come up on the feed when people search. Otherwise, you’re not giving yourself a chance. Competitor Hashtags This one is a bit sneaky, but…all is fair in love & business. Your customers may be shopping your competition. This means they may also be searching for your competition on Instagram and Twitter. Go ahead and drop their hashtag on your image. For example, Hollister was the number one brand on Instagram last year during Black Friday. If you sell a similar product, drop the #Hollister hashtag on your images to drive more eyes towards your products. BLACK FRIDAY INSTAGRAM POST IDEAS Update Consumers & Get Them Excited

This is a basic for social media, but something worth a reminder. Make sure you use your social networks to let potential buyers know about deals, hours, etc. Go a step further. Tease your followers a bit. Macy’s did this in 2014. They started revealing one of their best deals on a daily basis on Instagram. Great way to get your customers to come back to your account, engage them, and re-market them. In this case, Macy’s kept things simple with one single hashtag, #BlackFriday.

Create a Deal Flipbook

Use an app like PicFlow, Flipagram, or Slidemaker to create a video flipboook of the items that are on deal, something like a 10 for $10 with the discount code at the end so that you can get your customers excited about those #blackfriday deals.

Offer Instagram Exclusive Deals

Tell your customers to follow you on Instagram and DM you for special deals and coupons for the Black Friday holiday.

Create an @tag Referral Program

Ask followers to tag a friend to get a DM with a special discount code. This will make it so their friends come in and tag their friends allowing you to capture more leads.

Run a Hashtag Giveaway

Ask your community to post a photo the week before Black Friday and to add your custom Black Friday Hashtag to it. Then you can pick one or multiple winners from the submissions. Make the prize something exciting and worthwhile so you get good participation. Each picture is a proof of purchase & a free piece of advertising.



Now that you have your Black Friday Hashtags, you need to take care of a few more things. Instagram recently implemented an algorithm that penalizes accounts that aren’t consistent and don’t get too much engagement. Socialdraft is an Instagram tool you can use to help you with getting an ROI from your Instagram account.

Engage Your Customers

This may sound counter intuitive, but some brands and businesses will be able to pull this off. There tends to be some fatigue around Black Friday. People do get tired of all commercialized nature of the Black Friday holiday. Businesses who take the time to listen to their community and engage them in real-time chat have a lot to gain in the long run. This is something you should do on a regular basis. Just search a hashtag that is related to your business and like the posts & follow the content creator. This acts as a reverse link. They’ll want to check out who you are and follow you.

Monitor Your Brand

You need to listen. It is probably the most important skill of Social Media. So take a few minutes per day to check out what is being said about your business on Social Media. These opportunities could not come around again, so you want to be especially vigilant around the holiday. You can use a tool like Socialdraft to stay abreast of your business mentions.

If someone mentions you or the products you are selling, make sure to take time to like, comment, and engage. You show that your brand is human and that it cares.


How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.


When it comes to marketing on Social Media, you must create a sense of urgency in your audience.  If you don’t tell them what to do, they probably won’t do it. Calls-to-Action work!  You need to use the right Call-to-Action to encourage them to take action, be that a click thru, a share, or a purchase.  Smart marketers and business owners know that adding a few highly targeted words can make all the difference.

Even if your product or service is a stroke of genius whose quality is ridiculously above the competition, unless you prompt your prospects to buy now without delay, only two percent in any given month are likely to purchase. A call-to-action serves as a push to get your audience to take immediate action. However, creating this urgency without offending and angering potential customers requires a little finesse, and should be tailored to your brand identity and audience so that it doesn’t seem manufactured or forced. Let’s go through a few Call-to-Action examples and best practices so you can get your audience to do what you want.

Call-to-Action Examples


Effective calls to action make instructions simple

Calls-to-action work on all types of posts, but – of course – they are incredibly effective on giveaway posts. This is a nice example of an effective call to action. Let’s break down what makes a good call to action.

* The urgency of your call-to-action needs to feel true and not simply created as a sales shtick. People online are savvier than they’ve ever been and they smell inauthenticity in seconds.

* Even the most sophisticated call-to-action will be seen by your audience as a promotional tactic. This is works IF you are offering a value (be that monetary, informational, or fun). Your offer once your audience performs the desired action should be a gorgeous piece of content that will push them further down the rabbit hole of your brand, an enticing giveaway, or a great laugh.

* If your call-to-action leads your audience to a different place or site, make sure it is optimized to give them the most pleasant experience.

Using effective calls-to-action will increase your conversion rates, engagement, and brand advocacy.

Three Call-To-Action Techniques

Calls to action work best in images

1) Make the call-to-action a part of your image

Images are powerful. They take up real estate on social media feeds and are the first thing your audience will see.

Adding your call to action like The Gap did here is a great way to increase conversions. In their case, getting views on their video (I kept the sound off, this is the original post)

Make people feel like they will miss out if they won't click

2) Create time-sensitive offers.

An excellent way to get the attention of consumers and make them move to action is to tie your messages to a specific time frame or deadline. This is particularly effective for marketing messages that advertise short-term promotions. Even if you didn’t originally intend to attach a time frame or deadline to a marketing message, review your message and determine if adding one could increase the urgency of your offer. You might be surprised by the positive effect it can have on your overall marketing initiative. You can create time-sensitive messages by using quantifiers like:

  • For a limited time only
  • While supplies last
  • Available to the first 20 callers
  • One-day sale

make sure you use words of urgency

3) Use Words that Denote Urgency 

Generating a sense of urgency is as simple as choosing the right words to use in your copy. Don’t douse your social media messages with words that suggest immediacy, though. Instead, place these words strategically within your calls to action.

Furthermore, don’t make the mistake of cluttering your messages with exclamation points in an effort to create a sense of urgency in your copy. One or two well-placed exclamation points can work, but too many exclamation points dilute their effectiveness.

Instead, add a sense of urgency to your marketing messages with these call-to-action phrases:

  • Don’t delay
  • Act now
  • Hurry in
  • Call today
  • Call now


a call to action works if people trust your brand

4) Make them Comfortable With The Offer

People are afraid to lose money or to be tied into a membership they don’t want. What if they hate what you have to offer? Reassure them that they’ve got nothing to fear with phrases such as:

  • Cancel Anytime
  • Start Your Risk-Free Trial Today
  • Join Free for a Month

5) Make it easy to act.

The perception of urgency in your marketing messages should go hand-in-hand with the call to action in your marketing message. But people are busy, so it’s your responsibility to make it as simple as possible for consumers to respond to your marketing communications in the way that you want them to. Ensure that it’s easy for your audience to get more information or make a purchase by telling them exactly what they need to do as soon as they’re done reading or listening to your messages.

For example, don’t just include the address for your website’s homepage in your message. Instead, take consumers directly to the page that provides the information they need to respond to your offer. That could be a contact form, a specific product page, or a specific landing page or splash page created just for this communication. Alternately, if you’re directing consumers to visit your brick-and-mortar location, include a map or landmarks along with your street address to make it easier to find your business or to encourage recognition of your location in consumers’ minds.

If you can’t get the attention of your audience within a few seconds and deliver your message to them quickly and succinctly, then you risk wasting your marketing investment.

Are you ready to put those calls to action to use?

Take Socialdraft for a risk free trial. It’s an all-in-one Social Media Tool that lets you:

  • Schedule posts to Facebook pages, Twitter, LinkedIn business pages, Instagram, and Pinterest
  • Schedule a single occurrence or recurring posts
  • Duplicate posts
  • Bulk schedule with a CSV
  • Pull reports
  • Work with Teams
  • Schedule Instagram reposts to all connected networks
  • Monitor your brand
  • and much more

Instagram is unlike all other social networks. I’ve been recently getting more and more active and LOVE the interaction and connections to be made here. However, it is not as easy to get engagement and to grow your account as it used to be. First, Instagram was purchased by Facebook. Then, the Instagram algorithm was put into place. Lastly, Instagram announced not just that it has 800 million users, 500 million of which log on daily and 200 million who advertise. This means that there is more competition and that you need to be smarter than ever in how you use Instagram.

How to Grow Your Instagram Following

As a brand or local business, you may be a little concerned on how to get started with your Instagram account and how to grow your audience.  But if you take it step by step, you will be just fine.

Steady growth comes from consistent engagement and posting

Understand Your Audience

If you are going to grow your Instagram, you need to know your audience. Instagram’s demographic has changed tons, especially with its rapid growth. Let’s look at who uses Instagram today:

  • 80% of Instagram users are outside the US
  • 31% of American women and 24% of men use Instagram
  • 32% of all people who use the Internet use Instagram
  • 59% of people between the ages of 18 & 29 who use the web use Instagram
  • 33% of people 30-49 years old who use the web use Instagram
  • 38% of women who use the internet use Instagram
  • 26% of men who use the internet use Instagram
  • 17% of teenagers say Instagram is the most important social network

Start by making a user profile. Then begin to think about what other accounts like yours they will like. Check out the followers of those accounts and engage them. This is your audience. One Socialdraft user, Cognac Maniacs, represents the Cognac region. Since this beverage is very popular within the male urban market., Instagram was the perfect platform for them. They were able to grow their account organically on the platform by 5,000 followers in just 3 months by engaging followers of similar accounts.


2. Make Things Personal

Instagram is all about passion…and pictures, of course. Make sure your content expresses that passion, be creative. This is the last place you want to be boring, repetitive, or overly salesy. Keep the 80/20 rule in mind and don’t bore your audience with constant product shots. Instead, highlight your team at work, take pics of your neighborhood, or of silly things that happen. A repost campaign is perfect for this. With a repost campaign, you are publishing other people’s content. They are the ones creating the message, not you. It’s all about rewarding your audience for being loyal. If you use Socialdraft, scheduling these reposts is super easy.

3. Take a Photography Class

Yes, I said that. Instagram is all about visuals, and high-quality photos and videos can make or break your marketing efforts.  Luckily, you have the internet at your fingers and there are tons of great tutorials out there. Start off with learning about the rule of thirds.

Mobile Photo Applications

4. Get Appy

There are tons of apps out there to help you create amazing photos, check out Afterlight, VSCOcam, PicFrame, and PhotoStudio. These are a few of our staff’s favorites photo editing apps to get you started.

5. Post Daily

We polled Socialdraft users, and the overwhelming opinion was that not posting daily can result in lower engagement. This is dangerous, as your fans can lose interest, or your competition could swoop in and steal them from you. Make sure to post on a daily basis, twice a day if possible. Don’t overpost either. Once a day is good for most brands but look at analytics. Your brand is not average, so make use of the info given to you by Instagram’s analytics dashboard to figure out what is best for you.

6. Engage (Lots)

With all the extra competition out there, you can’t rely on hashtags and the algorithm to get people to come to you. The best way to get followers is to get out there and engage them. Find other accounts that are similar to yours (same industry or brand type). Find the people who engage them by checking out their latest images. Click through to their profile and engage them. Comment on their images, but make the comments good. “Great picture” is not going to get you anywhere. Engage them, like their image and comment. You will begin to see them reciprocate.

7. Get Organized

You create a calendar and strategy for Facebook and Twitter, you should do the same for Instagram. Yes, I know you can’t “publish” posts, but with Socialdraft you can schedule your posts. They will go to your phone and you can schedule from there. It is the best way to make sure you publish daily.

8. Repost Community Content

This is especially powerful if you are a brand (as in the cognac example above) or even a local business. Search for content created about you on Instagram (super easy to do on Socialdraft). Then, share this content not just to Instagram, but the rest of your social networks. We recommend that you ask permission before you do. When you do this you are both complimenting the content creator, and starting a conversation. This is a fabulous way to build brand advocates.

9. Measure

A game is no fun if you don’t keep score. This also applies to Instagram. The one issue with Instagram is that it only gives you 7 days worth of analytics, so make sure to keep track of them on Google docs.


10. Shorten URLS

Since you can’t add links to pictures on Instagram, you can use a URL shortener (like Bit.ly) to create easy to remember URLs that will help point people to where you want them to go. This will also allow you to measure if people are actually going outside of Instagram to your website. If you can get them to do this, then you’re an Instagram success.

Got questions about Instagram? Need help with Social Media? Ask for an invite to our Facebook group. We’re there to help!



Smart fitness marketers are reaping the rewards of being active on Instagram. It’s a great place for them to connect with potential customers and consumers. Just think about it. Nowadays, I can follow a local trainer and get a feel for their style. It’s a lot less intimidating than going to the gym and being assigned someone randomly. There are even Instagram Fitness accounts that work as virtual trainers by sharing videos on technique and tips. Instagram is a perfect outlet for the Fitness industry. Today we’ll discuss the best practices for fitness, as well as some great Fitness hashtag tactics, but before we do, take a few seconds to copy and save the hashtags below. These are optimized fitness Instagram hashtags to help you get better organic reach on your Instagram posts.

Copy these optimized 
Instagram Fitness Hashtags by clicking on the “copy” button on your iPhone, Android, iPad or PC. 

#Fitness #Fitnessaddict #Fit #Instafitness #Instafit #Fitnessmodel #Fitnessjourney #Workouts #Abs #Socialdraft#Fitnessfreak #Workout#Fitnessmotivation #Gym #Fitnesslifestyle #Fitnessinspiration #Fitspiration #Fitnessfood #Fitnessgear #Fitnesslife #Eatclean #Health #Getfit #Bodybuilding


Best Practices for Fitness Hashtags on Instagram


Targeting is Key The hashtags we gave you above should only be a starting point (think of it like your basics – lunges, and squats). But anybody can do those and you’ll get left behind in the feed if you use only these. Instead, begin to target your posts. Maybe you’re a #crossfit trainer, if you want to attract that audience, make sure you use that hash. If you’re into #yoga use that hashtag, but don’t stop there.  Go beyond this to include your poses #EaglePose or #Garudasana. These hyper-targeted hashtags will make it so you attract the perfect audience and get enough reach.

Use Geo-Targeted Hashtags

If you are a local fitness business such as a supplement shop, a gym, or trainer, make sure you use geo-targeted hashtags. Think of Instagram as another search engine such as Google. Let’s say you are a physical trainer in Northern NJ. When people browse Instagram for say #NorthBergen, if your images aren’t tagged #NorthBergen, you have no chance of being discovered. If you are local, make sure that you use location hashtags such as #city and #neighborhood. Get Bodied Services does an incredible job of this combination of fitness & geo-targeted hashtags.


Branded Hashtags Branding is important. That’s what marketing is all about, building your brand. Instagram is a great place to do this. Along with your hashtags, include one brand hashtag. The one that people will know you’re all about. Our inspiration here will be #cize, part of the Beach Body – Shaun T empire. Notice how it’s not just Shaun using the hashtag, but his followers. So take time to come up with a great branded hashtag and make sure you display it where your customers can easily see it. Encourage them to share so you can build your brand.

Tag Others

It is proven that if you tag others your engagement increases, so go ahead and tag relevant accounts. Just don’t go crazy spammy on this. Tag brands you’re wearing or representing, and give them lots of love so they do the same to you. Trainer Ken Ferrer tags brands he is associated with such as Fly Wheel Sports and Conde Nast to increase his engagement.

Conduct a Repost Campaign

Remember that branded hashtag. Let your followers know that you will repost them if they use your branded hashtag. They will love this as they will get exposure with your audience. When you do repost, make sure the write up is complimentary AND that you credit the content creator. The person who posted will get a notification (which is a prompt to engage) and helps you build a relationship with your community. The CrossFit account is a monster when doing this and they’ve grown a ridiculously targeted audience.


Work with an Influencer Influencers have spent lots of time building a dedicated community that converts. Work off of their community to build your brand. If you haven’t yet worked with an influencer, click the following guide on how to collaborate with an Instagram Influencer. Just make sure you follow all the FTC rules. Put some love into your account [fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y&index=7&list=PLjb-HhxqjqJWSsnurZyrNSg-dqmDhnDSa[/fve] There are a few things outside of those mentioned above that you need to do. These include: Post Daily:  Every study out there shows that if you are not consistently active on Instagram you will lose followers and drop in engagement, so plan out your content calendar and use a system like Socialdraft to schedule your posts. On the date and time that they are due to publish, you will get an SMS with the image and caption making posting a snap. Like & Engage: The best way to get people to like your content is to spread the love. Right after posting, spend some time engaging. Click through on one of your hashtags. See the area that says “Top Posts”. Click on the first one. What you will do now is click through to the first 10 people on every post. Like and comment on their post. Then head back to the Socialdraft dashboard and like 50 posts related to that hashtag. You will begin to see your likes, engagements and follows increase. If you have more questions about Instagram marketing, join our Social Media Managers Group on Facebook.  There you can ask questions, get support and even vent when you need it.  Looking forward to getting to know you.   


How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Twitter is an effective social networking tool for developing leads and communicating with customers. And Twitter, along with Facebook and Pinterest, is among the top three social media platforms generating web traffic. But as Omkar Mishra with Digital Insights points out, until recently, Twitter account holders had to rely on third party apps to measure crucial Twitter data and post activity.

Since going public, Twitter has introduced Twitter Analytics for different components on Twitter. And Mishra does a good job of breaking down the Twitter Analytics dashboard, available to everyone who has created ad accounts on Twitter. But now you don’t have to be an advertiser with Twitter to access the dashboard; you can use the Analytics Dashboard by simply setting up a Twitter Ads profile. Twitter Analytics is a great tool allowing brands to see what’s working and generate more out of daily tweets.

Dashboard of Twitter Analytics

Twitter Analytics Dashboard

After logging in to the Twitter Ads or Twitter Analytics platform, the default dashboard has three components. The dashboard’s components allows you to decipher the performance of your account on a tweet level basis. The Impressions metric lets you see the number of times your followers saw your tweet on Twitter.

Twitter also lets you compare your performance over the 28 day period with specific actionable metrics such as Engagement Rate, Favorites, Replies, ReTweets, Link Clicks and Impressions. Now it is much easier to benchmark your content performance. The tweets are segregated into different categories so you can view a Tweet by Tweet performance for your organic Tweets, Replies and Promoted Tweets. Now if a conversation with a Twitter user is generating engagement, you will know on this dashboard.

Twitter Analytics Key Metrics

The Dashboard’s Key Metrics:

Impressions: The number of times users on Twitter view your tweet in their timeline.

Engagement: The total interactions that have occurred on the tweet by the user which includes all the clicks on the Tweet (hashtags, link clicks, avatar, username & tweet expansion) along with the usual engagement metrics like favorites, replies, retweets as well as new follows.

Engagement Rate: The Engagement Rate for Twitter is the ratio of the Engagement actions and Impressions generated over a Tweet. The key difference to note here is Twitter is giving us the engagement rate based on impressions whereas Facebook does a similar metric based on the number of unique people reached.

Twitter Analytics Export or Data Download

Download Data

The best addition to the new dashboard is the ability to download data for each tweet. The “Export Data” option at the right-hand corner gives you a lot of meta data attached with each particular tweet to play with. The information can be downloaded to an excel file for further analysis.

The following metrics are available in the downloaded:

Engagement Rate
User Profile Clicks
URL clicks
Hashtag clicks
Detail expands
permalink clicks
embedded media clicks
App Opens (If you are promoting an App or sharing one)
App install attempts
email tweet
dial phone

The same metrics are available for organic as well as promoted tweets. The level of detail allows brands to accurately determine which tweet resulted in more engagement, and which tweet resulted in higher new followers/app installs. The user consumption can be broken down into specific actions to analyze the behavior of your Twitter followers and plan your content accordingly.

Twitter Analytics Followers Tab

Know Your Followers

This section was introduced some time ago in the Analytics dashboard and serves as a useful reminder about the growth of your Followers over time. The ‘Followers’ tab also tells you about the top interests of your followers along with the location demographics. So if you are a blog, you can leverage this data to know the interests of your followers and blog accordingly.


Through the dashboard, Digital Insights knows most of their followers are interested in Marketing and SEO and as a results they generate their content mostly based on helpful marketing content.

Twitter Card Analytics

Twitter Card Analytics

Twitter Cards are small snippets which appear on a Twitter timeline embedding rich context to your website content. Digital Insights has integrated Twitter Cards with their blog posts and have seen a considerable increase in their CTR rate on Twitter. If you still have not integrated your website/blog with Twitter Cards, you are encouraged to do so. With the measurement framework already available, you can test it out to see if it works for your brand and how.

Twitter Cards tell you the link clicks over time to your tweets along with the top links of your website/blog which drove the maximum traffic from Twitter. The best thing about the Twitter Cards dashboard is that it also provides you with the list of Twitter users which often tweet your content and you generate the maximum traffic out of them.


Find your most influential users and build long-term relationships with them. Focus on the value providers and ask them for their opinions to create a two-way dialogue.

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?