When you are marketing your brand or business on Instagram and using a night post to do so, you’ve got your work cut out for you. There are over 115,583,753 posts tagged #night on Instagram. That means you need a strong hashtag strategy to get seen by the right people. We’ve put together this list of the best Night hashtags for Instagram & Twitter. They will help you to get more organic reach from a targeted audience that converts. Copy and save them so you can paste them into your Instagram posts. Then, read below to learn how to combine these Night hashtags on Instagram to maximize your marketing efforts.
#goodnight #lights #light #stars #moon #nightphotography #dark #day #nightsky #longexposure #red #nighttime #sleep #sunrise #socialdraft #cloudporn #good #nightlife #tree #morning #horizon
How to use Night Hashtags Hashtags
Night is a pretty generic theme for Instagram. Your business is unique. Let’s give you some examples on how you can use night hashtags on Instagram and combine them with other types of hashtags to be discovered by people who convert to sales and actions.
Start With Your Brand’s Hashtags
Because Instagram is a user-generated content social network, it is ripe to help you convert your audience into free marketers for your brand or business. Start by creating a branded hashtag. It should be short, simple, and as close to your brand’s name as possible. Then, include it in your profile write-up with a call-to-action to train your customers and audience to use the tag. Marca Chile which seeks to increase awareness of all the things Chile has to offer does this incredibly well. Note the call-to-action on their profile AND how many people have used their tag. Great marketing here.
Include Industry Hashtags
If you want conversions, then using only using night hashtags won’t get you where you need. You need to combine them with hashtags for your industry so that you increase your chances of being discovered by those who are looking particularly for what you have to offer. Artist Is Mirek uses hashtags for the art industry as well as night hashtags so that he can be discovered by those who are passionate about art. They are more likely to double tap and bring his artwork higher into the feed.
Don’t Forget Location Hashtags
This is a MUST if you are a local brand, service, or business. Make sure to include hashtags for your neighborhood, city, state or country so you have a chance to reach both tourists and locals looking for your business or services. Location hashtags are being used incredibly well by the TravelBloggerers account. While they are not a local business, their brand is specifically tied to a location. As such, they include Paris hashtags and France hashtags to increase their chances of being discovered by people who are exploring Instagram by these location hashtags.
Related Brand Hashtags
This works particularly well when you use hashtags for related brands. For example look for some of our related brand hashtags. The idea is to increase views from a vetted audience that is already interested in brands associated with your business. It’s an easy way to use Instagram hashtags to reach a targeted audience that converts.
How to Manage Your Instagram Accounts
Now that you have all those great night hashtags to use on your account, and you know how to use them to get the most reach and engagement, you need a great Instagram management tool. Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media.
With Socialdraft you can:
- Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
- Easily re-schedule with a drag & drop action
- Schedule GIFs to Facebook and Twitter
- Download content calendars as PDF
- Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
- Engage on Twitter, Facebook, and Linkedin
- Download Facebook and Twitter reports
- and tons more…