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BIG…HUGE news for the restaurant industry. The travel site Priceline announced in a press release that they would be adding OpenTable to their portfolio of acquisitions. The purchase will cost 2.6 billion.  Why is this important to you as a restaurant owner or manager?

Priceline Group to Acquire OpenTable


* 31,000 restaurants are on OpenTable
* 15 million people use OpenTable monthly
* It has a google glass app which allows you to make reservations without touching your phone or computer


Priceline Group Companies


* Booking.com
* Agoda.com
* Kayak
* Rentalcars.com
* Quickcue,  Rezbook, Foodspotting (once the OpenTable acquisition goes through)

This probably means that OpenTable will be somehow integrated into these platforms giving you more reach.

On top of all this, OpenTable partnered with Facebook so its users can make reservations directly from restaurants’ mobile Facebook pages. OpenTable has also been playing with a payment feature to allow members to pay via their app AND they’re testing out “Hot Tables” which helps their users get reservations at hot restaurants.


* Booking through the restaurant website via the OpenTable widget cost $0.25 per seated diner.
Booking through OpenTable directly costs the restaurant $1.00 per seated diner
OpenTable allows restaurants to keep notes on customers
* OpenTable users earn points by dining out that can be used towards meals in the future


Alternative OpenTable Apps

* ResyBen Leventhal and Gary Vaynerchuk are launching this reservations system that charges diners, not restaurants.
* Yelp: Free reservations for restaurants that have claimed their listings.
CityEats: Last we heard, it had been put up for sale by Scripps Network Interactive. The system is available in Chicago; Washington, D.C.; Philadelphia; Phoenix; New Orleans; New York; and parts of South Florida.
* TripAdvisor: They recently purchased LaFourchette, which is quite similar to OpenTable but serves the European market.


To say that Yelp is a controversial website is putting things mildly. However, Yelp does offer some great features to its users including analytics. In 2014, it joined the ranks of some of its competitors in offering reservations. TripAdvisor purchased French reservations website LaFourchette, Google acquired website builder Appetas, and – in turn – there is now a  Yelp Restaurant reservations system.

Yelp Restaurant Reservations System

Restaurants who have claimed their listing on Yelp are able to offer online reservations at no fee. Here’s the breakdown on the cost to restaurants by reservation system:

Yelp Restaurant Reservations: Free to restaurants with a claimed listing.

OpenTable: $1 per seated diner booked on OpenTable.com or $0.25 per seated diner booked via the restaurant’s website.

How the Yelp Restaurant Reservations System Works

Yelp’s Free RestaurantReservations system (via SeatMe) will include some of SeatMe’s features including being able to accept invitations and send alerts to customers to confirm reservations. Restaurants will also be able to use a widget. If you are a restaurant, you’d be silly not to take advantage. Wether you like Yelp or not, your future customers are there and this feature is free.

Click the link below to claim your yelp business listing

How to Turn on Yelp’s Free Reservations

1. Claim your Yelp Listing by clicking here

2. Log onto your Yelp Business Owner Account

3. On the left-hand side, click “SeatMe”

4. Follow their instructions


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