With over 250 million monthly users, Pinterest is an extremely effective marketing tool on social media. Additionally, 77.4 million Pinterest users are in the US. Pinterest marketing is an excellent way to drive traffic to your blog or website.
But if your Pinterest marketing campaign has become too time-consuming, we’ve put together valuable tips that will save you time and enhance your marketing strategy.
Pinterest Tips You NEED to Know
Follow New Pinners
Use Pinterest search to find pinners that are well suited to your brand and try to follow five new pinners daily. If you’re unsure about following certain pinners, check their profile to be sure.
Increase Pin Visibility
When uploading Pinterest images, use vertical images with an image aspect ratio of 2:3 or 1:3.5 to get more visibility on your pins.
Comment on Pins
Make a point to comment on pins you find interesting, and if possible, include a link to content that may add support to your comment. But stay clear of making a promotional comment.
Pin With iPhone
You can pin from mobile Safari and Chrome with your iPhone. Just enable the share extension for Pinterest. Tap the Share icon then swipe left and tap More in the second row of the share menu. In the Activities menu, turn on Pinterest and hit Done. The Pinterest button will appear when you tap the Share icon. Remember to clear your Pinterest app’s cached data.
Embed a “Follow Me on Pinterest” widget on your Blog or Website
Use this link to obtain a widget and corresponding code you can embed on your blog or website.
Review Analytics For Creative Pins
To find inspiration for original pins, review Pinterest Analytics to determine which images are getting the most likes and comments. After you have discovered what your best pins are you can utilize what you’ve learned before creating new pins.
Use Canva to Create Pins
On Canva select the default Pinterest graphics layout and create your design. Canva has pre-designed text options as well as photo layouts and textured backgrounds. All of the editing tools are online.
Pin at Optimal Times
By scheduling pins you can reach your audience at the best times.Check Pinterest analytics and play around with times to figure out what works best for you.
Use Pinterest For Product Rating
By posting images of potential new products on Pinterest, you can determine which products receive the most favorable responses. You can even study responses based on geographic location to forecast where and which items will sell.
It has never been easier OR more difficult to own and operate your own business than it is today. The web has completely transformed the way that we all do business. Now, for the first time in human history, it’s possible to start up a global operation with nothing more than $15, a domain name, and a vague idea and be competing directly against some of the biggest businesses on the planet.
This is a double-edged sword, however.
On the one hand, since it is so easy to build your own business, you are going to be able to do so without too terribly much risk and without too terribly much danger. On the other hand, because it is so easy, EVERYONE else (and their brother) is going to be building their own business as well.
You are going to be up against some pretty stiff competition! Not just established companies, but newbies just like you. That’s why you need to unlock the leverage that social media has to offer, especially when it comes to Pinterest. One of the most popular social media platforms on the planet, the overwhelming majority of people on Pinterest are women (close to 80%), and 70% of those users have purchased something either directly from Pinterest or because of Pinterest.
Can you make money on Pinterest?
Social media has opened up marketing and advertising opportunities that never existed previously. With social media, you’ll have the chance to dominate your market without having to spend a lot of money on marketing – as long as you are savvy about how you go through the process.
With more than 100 million people to market to, there is an opportunity to make money on Pinterest. Some sources claim “the average order value of sales coming from Pinterest is $50 – higher than any other major social platform.”
HOW do you make money on Pinterest?
Unfortunately, Pinterest recently banned making money from affiliate links. Previously, affiliate links earned money when users clicked on your specific link to a product and made a purchase. If you are what is known as a “Pinterest Power User”, a Pinterest competitor known as Keep has launched its own affiliate program. Although Keep’s Influencer Program is by invitation only, you can fill out a short application to see if you qualify.
While affiliate links no longer are a source of revenue on Pinterest, several brands are active on Pinterest and some are in search of people to run their social media marketing campaigns.
Pinterest claims there is still ways to make money, such as being paid to curate a board or participating in paid social-media marketing from a board, which involves Pinterest. An experienced crafter can find countless opportunities to learn via Pinterest, and Pinterest boards offer boundless ideas and inspiration.
You can sell your own products using “buyable pins“). You could also consider creating contests to sell your own products on Pinterest. To sell your brand, create Pinterest boards that attract an audience and followers, then create a mailing list.
Once you’ve established a track record of using Pinterest successfully, you could also make money by teaching your strategies to others via e-books and courses.
For more ideas on how to make money on Pinterest, check out this article titled “29 Smart Ways to Make Money on the Side in 2016”. as well as this Money-Making Ideas board on Pinterest that has over 100K followers.
Tools to Make Money on Pinterest
This type of Pin lets people find and PURCHASE your products on Pinterest. After a merchant is approved for Buyable Pins, Pinners will see Pins with a “Buy It” button that links back to the merchant’s store. When a Pinner chooses to buy a product on Pinterest, order details and payment information are sent to the merchant for processing. Buyable Pins are only available to a select group of retail partners and U.S. merchants with Pinterest business accounts.
Pinterest is testing Buyable Pins with merchants on select commerce platforms. If you’re on one of their supported platforms and want to use Buyable Pins, follow these steps:
1) Review our policies to see if your business is eligible
2) Create a Pinterest business account, or convert your personal account
3) Apply for Buyable Pins (Shopify), purchase the Creatuity plugin on Magento or sign up for the waitlist on your e-commerce platform. (Demandware, Bigcommerce and IBM Commerce).
If you are a Shopify store owner, there is a free app called ShopConnection, it works not just with with Pinterest, but Tumblr, and Fancy buttons and makes it much easier for your community to shop.
How to use Shopify
You can use the Pinterest sales channel to add Buyable Pins to your products on Pinterest. This lets customers in the U.S. using the Pinterest iOS or Android app purchase your Shopify products directly on Pinterest with Apple Pay or their credit card.
Here’s how the Pinterest sales channel helps you build your business:
1) You can sell your products using Buy it buttons directly on Pinterest
2) Automatically enable Buyable Pins for any of your products that have already been pinned on Pinterest (by you or anyone else)
3( Manage Pinterest orders easily with other active sales channels in your Shopify admin.
To get started, make sure your store meets Pinterest’s eligibility requirements, add the Pinterest sales channel in Shopify, and then connect your accounts. Products must meet Pinterest’s product requirements before they can be Buyable Pins.
Pinterest has the potential to completely transform your business, pushing hundreds of thousands or even millions of visitors to your website, to your sales page, and to your online store each and every month for next to nothing – so long as you know a couple of tips and tricks about how to get customers from Pinterest in the first place.
Remember this – close to 100,000,000+ people log into Pinterest each and every single day. Each and every single day. On top of this, 60% of them are located in the United States, and the other 40% use English almost exclusively as their main language of communication on the platform.
Combine that with the fact that close to 70% of all users on Pinterest have either purchased something directly from the platform or because of something that they saw on Pinterest, and you are talking about a digital gold mine.
Ignoring all of the leverage that Pinterest offers would be a major mistake.
Here are a couple of tips and tricks to help you figure out exactly how to get sales from Pinterest without any real extra effort whatsoever.
Seven ways to get customers from Pinterest
There are lots of different things you can do to figure out how to get customers from the interest, but there are roughly 7 different things you can do to dramatically improve your results and give you a significant boost as far as your conversion rates are concerned.
We are going to break down those seven details in this quick guide below.
Take advantage of “rich pins”
Significantly better than traditional pins that you can upload to Pinterest, rich pins and rich content is going to include a lot of extra information about the subject matter right inside that. You’ll be using this “container” to include all kinds of sales and marketing pieces and material that traditional pins never would have allowed you to.
Be smart about the content that you pin
Quality is always going to be the biggest determining factor in whether or not you’re able to convert your visitors to customers on Pinterest, and you have to make sure that you never get lazy.
Always post the highest quality content you can, really try to share unique and new pieces that no one else has access to, and always look for ways to rise above the crowded space that is Pinterest in the first place. If you’re not the strongest when it comes to design, this article we put together will help.
Also keep in mind that tall images do better on Pinterest, and that images without faces do best.
Really sell the lifestyle
In business, there is a real temptation to want to aggressively market or advertise the utility or the functionality of the product or service that you are selling.
This is a major mistake.
It is especially deadly on Pinterest, a website that is very much “lifestyle marketing”. You want to sell the intangible, the experience, and the lifestyle that your products or services offered. This is smart and savvy marketing, advanced marketing plan the best way to learn how to get customers from Pinterest.
This means you should stick to the 80/20 rule – keep at 20% promotional. This tactic will keep your audience coming back and clicking through on your pins. This equals conversions.
Ride the wave
You would have to be at least a little bit crazy to try and buck any of the trends that are happening on Pinterest at any one particular point in time.
Instead, you’re going to want to figure out what’s popular right now and jump on board, riding that wave of popularity to incredible success.
You may have some trepidation about becoming a “copycat”, but as long as you are posting quality information, quality posts, and looking for new and creative ways to attract visitors, you have nothing to worry about – and will be certain to be giving your market everything that they are looking for in the first place.
Run contests on Pinterest
There isn’t a single person on the planet that doesn’t love the idea of a contest, and it’s one of the best ways to get your hands on a red-hot mailing list of excited and eager prospects that are looking for the kinds of things that you have available for sale.
Make sure that you were smart and savvy about the contest (and that you have something premium to offer), and you will be able to make a tremendous amount of money on the back end by learning how to get customers from Pinterest with all of your contests.
Find Customers Who Interact With You On Other Platforms
You can use Socialdraft SmartID to find influential people who have already engaged your audience. Since they are already engaged with your brand, they have a higher chance to convert. SmartID even tells you why they are influential AND will give you their Pinterest profile. So don’t wait for customers to go to you, go to them, like and re-pin their pins. This will put you in front of them instead of your competition.