If you own a small business, social media can do wonders for growing your business and helping your dreams come alive. Pinterest, allows you to upload, save, sort, and manage images known as pins and collections of pins known as pinboards.
Pinterest is a fantastic visual discovery tool, people go there when they are looking for ideas for projects, events, and interests. Because Pinterest allows companies to create pages to promote their businesses online, small businesses can use Pinterest as a “virtual storefront.”
Pinterest is incredibly effective at driving sales and continuous web traffic. In one case study, Pinterest users spent more than double for products compared to Facebook users, and Pinterest’s 175 million users spend more time on the Pinterest website than other social media venues.
Pinterest is more often used as a destination for shopping, tracking, and product discovery, and 69% of online consumers who visit Pinterest have found an item they’ve purchased compared to only 40% of online consumers who visit Facebook, making Pinterest a stronger vehicle for brand association.
Because Pinterest is so powerful, especially for e-commerce, today we’re going to provide 10 Pinterest marketing tips to help you and your business get the most out of this great visual media platform.
10 Pinterest Marketing Tips That Work
1) Make it Easy for People to Share to Pinterest from Your Website
One of the most important things any website can do to help people discover their products or service on Pinterest is to install the Save button. The Save button makes it simple for people to save and share things they find on your site. These Pins link back to your website and increase the spread of your content on Pinterest. With this button, your customers and fans are instantly empowered to become your own personal Pinterest marketing army.
2) Include Pin Descriptions and a Link
Although Pinterest is all about images, SEO is a key player in being found on Pinterest. Your Pin descriptions need to be crafted with Pinterest SEO in mind. Make sure that you craft your Pin descriptions with simple and clear words that explain what is being shown and where the Pinner will go if they click thru to your website. The words in your description will help your Pin to come up in the search.
Finally, adding a link to the caption in your pin description will increase your click-thru rate.
3) Tell The World You’re on Pinterest
Start off by cross-promoting your Pinterest account on Social Media. Then, make it a point to create relationships. Start off with friendlies. If you’re an e-shop, ask your suppliers to spread the word. Work with a PR agent to get you some press about the shop. Lastly, begin conversations with influential users by sharing and leaving comments on other blogs, Twitter, or Facebook pages. The goal here is to attract influencers to repin your content.
4) Pin Consistently
Pinterest’s feed is constantly changing. As people pin, other pins get buried. In order to make this job way easier, use a social media scheduler like Socialdraft. Socialdraft allows you to schedule Pins for your Pinterest boards, even recurring Pins which is an incredible time saver. If you are working with others on the account, you can also give them permission to either one, multiple, or all boards so that you can maximize your efforts.
5) Work With Top Influential Users
Connect with influencers, and begin a working relationship with them. Influencers will help you to get more eyes on your pins, broaden your brand reach, get leads and sales. Just make sure to research the influencer first to make sure they aren’t gaming the system and set very clear outlines on what they are expected to do and how you will reimburse them for their work.
6) Get Your Pin Repinned
In order to expand your brand’s reach, strive to get your original pins repinned. If a pin does not get repinned, repin it or schedule it again at a different time of day until it does get repinned. Change the write-up, keywords, and even the image to see what will work best to get it re-pinned.
7) Make Your Pins Mobile Friendly
This is especially important now that people are spending more and more time on their smartphones. Always ask yourself how that pin will look on a tablet or mobile phone. A good rule of thumb is to make your pins vertical.
8) Share Text As An Image
Since images get 84% more click-throughs on links than text-based posts, make text into an image. There are tons of tools you can do this with, including Canva. Check out the example above. Which image do you see first? The one all the way on the left, right? That’s because it is easy to read and the text is kept to a minimum.
9) Schedule Pins in Bulk
There are various ways to do this with Socialdraft:
- Campaigns: You can group various boards into campaigns. When you want to share the same content to all those boards, you can simply schedule to that campaign.
- Recurring Posts: This is great for evergreen content like that loss-leader tee-shirt, that awesome blog post an influencer wrote about you, or those incredible Amazon reviews. Schedule it once, set it as a recurring post and you’ve saved yourself tons of time.
- CSV Bulk Scheduling: Excel is so powerful. Add your content to a CSV bulk file and upload your content as often as you want. It’s super easy.
10) Use Buyable Pins
If you’re an online shop and you don’t have these, you’re missing out. Buyable pins are free and will increase your sales because people can buy directly from Pinterest. That’s powerful. Pinterest also makes it super easy to promote these.
We hope you enjoyed these Pinterest tips to help you get more sales.
If you’re not marketing yourself on Pinterest, then you’re missing out. Pinterest is incredible at driving web traffic, especially for those who are marketing in the areas of food and beverage, home decor and repair, and anything creative. If you have an online shop, then Pinterest needs to become a priority if it isn’t already. These Pinterest Statistics for 2017 will help you better understand why you need to be on this Pinterest and give you a few tips so you can be more effective on the network.
RELATED VIDEO: “Socialdraft’s Pinterest Scheduling Tool”
Pinterest Statistics For 2017
Pinterest is Growing Fast
Pinterest has over 150 million monthly active users. Pinterest is not slowing down. Let’s take a look at their numbers over the years:
- 2010 – 1 million
- 2011 – 10.4 million
- 2012 – 20 million
- 2013 – 48 million
- 2014 – 70 million
- 2015 – 100 million
- 2016 – 150 million
Looking at this solid growth and this very strong user base you should already be considering marketing yourself on the network. There are probably already people pinning about your brand or business on Pinterest. The main people go to Pinterest is to create collections of things that inspire them and to search for answers to problems, so when you create your boards, keep this in mind.
Pinterest Has a Healthy International Audience
More than 80 million Pinterest users currently reside outside the USA. This means that more than half of Pinterest users are international. On top of that 75% of the new people who are signing up are from outside the USA. This means that if you are an international brand, you have a place where you can reach a global audience. This also means that you need to keep in mind what your business demographics are an implement a Pinterest strategy for your social media calendar that fits the audience you are marketing to. This includes time zones, cultural appropriation, puns, etc.
Pinterest is Browsed on Many Devices
Currently, 84% of Pinterest users are browsing the network on smart phones, tablets, and on their computers and laptops. 75% of these people are browsing on their mobile devices. This means that when you create your content, you need to consider how it will look on Pinterest mobile. Is the font clear and easy to read, are the images too small to see?
There is a second thing you need to consider here. People are also browsing before going into local businesses. Your customers are doing research before they shop, they are checking prices and reviews to make sure that you are offering them a fair deal.
Pinterest Users Are Gen X-ers
This means they are young, but not too young. 67% of Pinterest users are slightly younger than 40. What does this mean, this user has disposable income and are willing to shop. Keep their needs and desires in mind and look at analytics on your website to see what content already interests them, it could work on Pinterest as well.
Men Are Pinners Too
The percentage of men on Pinterest has grown 120% from last year. This means that Pinterest is no longer just for women. Men are currently the fastest growing demographic on Pinterest. This probably has something to do with Pinterest’s new and improved search which allows us to filter by gender.
Pinterest Affects Purchases
It is reported that 87% of Pinterest users have bought stuff because they saw it on Pinterest. Are you going to let this opportunity go by? If you are not active on Pinterest you are seriously missing out. On top of that, 93% of Pinterest users use the site to plan out purchases. Are you still not convinced? 47% of pinners discover brands on Pinterest as opposed to other social networks.
Pinterest Affects Offline Purchases
Yup, 72% of Pinterest users check out the site to figure out what they want to buy offline. This means that if you are a local shop, you can increase in-store sales by promoting on Instagram.
Pinterest Is For Brands, Not Celebs
People don’t follow Kim K on Pinterest, that’s what Instagram is for. Currently, 83% of Pinterest users follow brands over celebs. This is especially good if you are selling something.
Pinterest Will Send Traffic To Your Website
More than 5% of traffic to websites is driven by Pinterest. This seems small, but it is quite significant. Facebook is the only other network that drives more traffic to websites at 25%. That means that between the two, they are creating 30% of website traffic. Pinterest is currently the 2nd highest referrer of traffic to Shopify stores. Pinterest works when it comes to driving traffic.
Pinners Have Money
Remember when we discussed that Pinterest users are right below the 40 year mark. They also happen to be 9% richer than non-pinners. Just think about this power, with Pinterest you can push your items and services at a fraction of the cost of traditional advertising, and all you have to do is be active on the network.
Pinterest Ads Work
Promoted pins result in a 7x higher spend compared to traditional marketing. These promoted pins look like regular pins, but they include information that drives sales. Pinners are on the network to shop and they react by spending more when you make it easier for them. Interestingly enough, pinners who see promoted pins are 40% more aware of the brands and products they see and they report that they are 50% more likely to make a purchase.
Even better still, 70% of sales that come in from Promoted Pins are brand new customers. This means that they have discovered new brands and completed a buy.
How to Use Socialdraft to Schedule Pinterest Pins
You can use Socialdraft to schedule pins to multiple boards on Pinterest. You can even assign certain boards to your team members to split up the work. If you’ve just hired a freelancer, intern, or VA, you can set up their account so that they can schedule content, but it must be approved by you before it publishes.
This is all on top of all our other features such as Facebook scheduling (to accounts and pages), LinkedIn scheduling, Instagram scheduling, Twitter Scheduling, reporting, our all-in-one inbox and our amazing Instagram engagement tools.
How to Manage your Pinterest Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Pinterest. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.