As you already know, Pinterest allows users to upload and manage images known as pins, and other media content through collections known as pinboards. Pinterest also allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” Pinterest has HUGE potential for small business marketing, but only for those who know what they are doing and who use the right tools. Today, we will discuss our favorite Pinterest tools for small business so you too can save time on your Pinterest marketing efforts and actually see a return on investment from your time.
Pinterest Tools For Small Businesses
Online consumers view Pinterest as a place to get inspiration on what to buy, and Pinterest is a powerful vehicle for brand association, with over 60 percent of the brands out there now using Pinterest to expand brand awareness. And 43 percent of Pinterest members claim they use Pinterest to associate with retailers or brands they identify with, compared to just 24 percent of Facebook users.
If you’re using a personal account for your business, you can easily convert your personal page to a business page which includes analytics to help you determine which of your pins are the most popular.
In a previous article, “Pinterest Tips For Small Businesses,” we provided Pinterest tips and also pointed out that almost 70 percent of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40 percent of consumers who visit Facebook.
In this article – Pinterest Tools For Small Businesses – we’ll provide some useful Pinterest tools to help you showcase your business and expand your reach in a visual context.
Socialdraft Pinterest Scheduling Tool
Can’t blame us for a little shameless promotion. With Socialdraft, you are able to have multiple people on your team schedule pins to different accounts and different boards. On top of that, Socialdraft allows you to manage Facebook pages, Instagram accounts, Twitter accounts, and Linkedin business pages, making it an all-in-one social media tool.
Canva – Pinterest Design Tool
So….we use Canva…and we use the free version for work…and it is awesome. Big ups to Canvas creators for making it so we don’t need to rely on Photoshop for everything. They get a HUGE recommendation form everyone on our team.
PicMonkey – Pinterest Design Tool
Another fantastic photo editor to help you make some incredible Pinterest images. Pricing starts at 10.99 per month.
Photoshop – Pinterest Design Tool
We also use photoshop because it has so much to offer. It sucks to pay for upfront, but if you want to really design your images, this is your tool of choice.
Easil – Pinterest Design Tool
Another design tool with some incredible templates.
Crello – Pinterest Design Tool
Another image editor we love. It’s simple to use and gives you plenty of options when creating your pins.
Piktochart – Pinterest Design Tool
This Pinterest design tool is focused on ease of use so you can tell your story on Pinterest.
Buyable Pins – Pinterest E-Commerce Tool
Pinterest is awesome for those with something to sell online. The best part of Pinterest’s buyable pins is that they’re FREE (yeah – Pinterest does not take a percentage)…sure, your audience will stay on Pinterest…but if they’re making a purchase, you don’t really need them to go to your site.
TastyPins – Image Optimization Tool
This WordPress plugin is made to help you optimize your images for Pinterest search. Well worth its $29 price point.
Woobox – Pinterest Exposure Tool
If you have a strong Facebook following and want to piggyback off of that onto Pinterest, check out the Woobox Pinterest tab which lets you share your boards on Facebook and bring that audience to Pinterest where they are more likely to shop.
If you’re into widgets (and you should be), the Pinterest widget builder will help you create widgets to maximize Pinterest on your website or app.
This nifty little button makes it easier for your website visitors to pin your content.
If you’re dealing with social media, then you should be looking at analytics. This would be the number one thing I would tell you to use…after Socialdraft 😉 In all seriousness though, Analytics are the key to Pinterest success, so start off here.
How to Manage & Grow Your Social Media Accounts
Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:
- Schedule posts to multiple Social media accounts – including Pinterest boards.
- Have multiple people create and post content
- Pull Reports
- and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?
If you’re not marketing yourself on Pinterest, then you’re missing out. Pinterest is incredible at driving web traffic, especially for those who are marketing in the areas of food and beverage, home decor and repair, and anything creative. If you have an online shop, then Pinterest needs to become a priority if it isn’t already. These Pinterest Statistics for 2017 will help you better understand why you need to be on this Pinterest and give you a few tips so you can be more effective on the network.
RELATED VIDEO: “Socialdraft’s Pinterest Scheduling Tool”
Pinterest Statistics For 2017
Pinterest is Growing Fast
Pinterest has over 150 million monthly active users. Pinterest is not slowing down. Let’s take a look at their numbers over the years:
- 2010 – 1 million
- 2011 – 10.4 million
- 2012 – 20 million
- 2013 – 48 million
- 2014 – 70 million
- 2015 – 100 million
- 2016 – 150 million
Looking at this solid growth and this very strong user base you should already be considering marketing yourself on the network. There are probably already people pinning about your brand or business on Pinterest. The main people go to Pinterest is to create collections of things that inspire them and to search for answers to problems, so when you create your boards, keep this in mind.
Pinterest Has a Healthy International Audience
More than 80 million Pinterest users currently reside outside the USA. This means that more than half of Pinterest users are international. On top of that 75% of the new people who are signing up are from outside the USA. This means that if you are an international brand, you have a place where you can reach a global audience. This also means that you need to keep in mind what your business demographics are an implement a Pinterest strategy for your social media calendar that fits the audience you are marketing to. This includes time zones, cultural appropriation, puns, etc.
Pinterest is Browsed on Many Devices
Currently, 84% of Pinterest users are browsing the network on smart phones, tablets, and on their computers and laptops. 75% of these people are browsing on their mobile devices. This means that when you create your content, you need to consider how it will look on Pinterest mobile. Is the font clear and easy to read, are the images too small to see?
There is a second thing you need to consider here. People are also browsing before going into local businesses. Your customers are doing research before they shop, they are checking prices and reviews to make sure that you are offering them a fair deal.
Pinterest Users Are Gen X-ers
This means they are young, but not too young. 67% of Pinterest users are slightly younger than 40. What does this mean, this user has disposable income and are willing to shop. Keep their needs and desires in mind and look at analytics on your website to see what content already interests them, it could work on Pinterest as well.
Men Are Pinners Too
The percentage of men on Pinterest has grown 120% from last year. This means that Pinterest is no longer just for women. Men are currently the fastest growing demographic on Pinterest. This probably has something to do with Pinterest’s new and improved search which allows us to filter by gender.
Pinterest Affects Purchases
It is reported that 87% of Pinterest users have bought stuff because they saw it on Pinterest. Are you going to let this opportunity go by? If you are not active on Pinterest you are seriously missing out. On top of that, 93% of Pinterest users use the site to plan out purchases. Are you still not convinced? 47% of pinners discover brands on Pinterest as opposed to other social networks.
Pinterest Affects Offline Purchases
Yup, 72% of Pinterest users check out the site to figure out what they want to buy offline. This means that if you are a local shop, you can increase in-store sales by promoting on Instagram.
Pinterest Is For Brands, Not Celebs
People don’t follow Kim K on Pinterest, that’s what Instagram is for. Currently, 83% of Pinterest users follow brands over celebs. This is especially good if you are selling something.
Pinterest Will Send Traffic To Your Website
More than 5% of traffic to websites is driven by Pinterest. This seems small, but it is quite significant. Facebook is the only other network that drives more traffic to websites at 25%. That means that between the two, they are creating 30% of website traffic. Pinterest is currently the 2nd highest referrer of traffic to Shopify stores. Pinterest works when it comes to driving traffic.
Pinners Have Money
Remember when we discussed that Pinterest users are right below the 40 year mark. They also happen to be 9% richer than non-pinners. Just think about this power, with Pinterest you can push your items and services at a fraction of the cost of traditional advertising, and all you have to do is be active on the network.
Pinterest Ads Work
Promoted pins result in a 7x higher spend compared to traditional marketing. These promoted pins look like regular pins, but they include information that drives sales. Pinners are on the network to shop and they react by spending more when you make it easier for them. Interestingly enough, pinners who see promoted pins are 40% more aware of the brands and products they see and they report that they are 50% more likely to make a purchase.
Even better still, 70% of sales that come in from Promoted Pins are brand new customers. This means that they have discovered new brands and completed a buy.
How to Use Socialdraft to Schedule Pinterest Pins
You can use Socialdraft to schedule pins to multiple boards on Pinterest. You can even assign certain boards to your team members to split up the work. If you’ve just hired a freelancer, intern, or VA, you can set up their account so that they can schedule content, but it must be approved by you before it publishes.
This is all on top of all our other features such as Facebook scheduling (to accounts and pages), LinkedIn scheduling, Instagram scheduling, Twitter Scheduling, reporting, our all-in-one inbox and our amazing Instagram engagement tools.
How to Manage your Pinterest Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Pinterest. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.
If you want to maximize your success on Pinterest when it comes to marketing and advertising, you need to be really savvy about how you use this technology.
A lot of people think that because they have used Pinterest for their personal use in the past they understand how to leverage everything that this social media platform has to offer businesses – but nothing could be further from the truth.
Marketing on Pinterest is an entirely different animal than marketing on almost any other social media platform, and you have to make sure that you are doing everything the right way to improve your odds of success.
Take advantage of the Pinterest information and tricks we’re able to share with you below and you won’t have any trouble whatsoever dominating on this platform ASAP.
Really laser in on your target market
Marketing success is about three specific things – understanding WHO your market is, understanding WHAT your market wants, and understanding HOW to get your message in front of them.
When you are able to master those three elements of marketing, you are going to be able to put your marketing success on almost autopilot. This is true in the world of Pinterest as well as the world of direct mail and television advertising (or any form of marketing and advertising, for that matter).
But unless you know exactly WHO your market is, no amount of Pinterest tips and tricks will be able to help you. Wanna know who the Pinterest user is in 2016?
- 100 million people are active Pinterest users
- 176 million people are registered
- 85% of Pinterest users are women
- 42% of adult women in the US are on Pinterest
- 28% of US adults use Pinterest
- 67% of Pinterest users are under the age of 40
- 80% of Millennials use Pinterest as a shopping discovery tool
- 93% of all Pinterest users use the site as a shopping discovery tool
- 60% of Pinterest users are in the US
- 18% of Pinterest users have a household income of more than $75K
Basically, if your market is women who are under 40 years old and make around $75K, then you should be marketing on Pinterest.
In order to better understand your market, you’ll want to leverage these tips on Pinterest:
- “Spy” on your competitors to see what they are posting on Pinterest
- “Stalk” some of your prospects and customers on Pinterest to see what they are pending
- Pay attention to all influential members of your market, especially when it comes to how they use social media
- Zero in on influential Pinterest accounts that you want to leverage to improve your influence on the platform
- Always focus on popular trends so that you have the edge when new opportunities arise on Pinterest
Break down exactly what your market is interested in
A lot of people have trouble taking advantage of Pinterest tips to get followers not because they aren’t following the directions to the letter, but because those directions aren’t really going to help them get the results that they are after in the first place.
Elite salesmen understand that “you don’t sell the steak, you sell the sizzle” and that “people aren’t interested in drill bits, they really want the little holes that those drill bits make”.
This is the kind of mindset and mentality you need to cultivate to have real and lasting success on Pinterest.
Regardless of what it is you are selling, there are two different things that you really have to offer – the functional or utility product (what it is) and the aspirational or emotional result that it produces or provides.
For example, a car is functional and utilitarian – but a Mercedes (or an Aston Martin) tells the world that you are wealthy and that’s why they are able to command top dollar.
This is the kind of thinking that you need to do as a Pinterest marketer to improve your followers and your conversion rate on the platform.
- What does your market want most?
- What does your market want other people to think of them?
- How important is the emotional value of what you have to sell?
- How can you increase your in tangible benefits to increase your profit margins?
- How can you best communicate the aspirational or emotional benefits you have to offer on Pinterest?
The last of the Pinterest tips and tricks that we want to share with you in this quick guide is maybe the most important, but also the one that most people overlook.
Thanks to the power of the web (and social media in particular) it has become ridiculously inexpensive to market and advertise to millions and millions of people all over the world. You need to make sure that you are testing absolutely EVERYTHING) about your offer – your headlines, your images, your copy, your links, your prices, your sales funnel, etc. – until you hit upon a combination that out converts everything else.
This is the real secret to Pinterest success, and this is what is going to allow you to live your financial dreams!
All smart and savvy marketers understand that there is tremendous power and influence in understanding the “numbers” behind the marketing and advertising that they do.
This is especially true of marketing and advertising on the Internet, and doubly true when your marketing with social media.
Without understanding your numbers, without understanding Pinterest stats and 2016 figures, and without knowing exactly how many people use Pinterest on a regular basis – and how many are likely to visit your page and interact with your content – you’ll never have a chance to enjoy the kind of success you’re hoping for.
That’s why we are sharing with you these 10 critical pieces of Pinterest information below. Hopefully, you’ll be able to use them to improve your marketing and advertising on Pinterest dramatically.
TEN PINTEREST STATS ALL MARKETERS NEED IN 2016
100,000,000+ regular users already on Pinterest
With more than 100 million regular users logging into Pinterest every day, the marketing and advertising opportunities that you have available to you are unlike anything else out there.
Sure, Facebook, Twitter, and even Instagram may be larger than Pinterest – but when you figure out how many people use Pinterest on a daily basis, how many of them purchase products from Pinterest or because of Pinterest, and how many of them are part of your target market, you’ll see exactly why this platform is so important to your bottom line.
85% of Pinterest users are female
It is of vital importance to laser target your marketing and your advertising today, and when you know that the overwhelming majority of people that are going to see your marketing and advertising pieces on Pinterest are women things become a lot easier.
You can tailor your messages to your market and your conversion rates will jump through the roof!
Nearly 75% of Pinterest users have purchased something on the platform or because of the platform
Another important number (maybe even more important than understanding how many people use Pinterest in the first place) is that the bulk of them – nearly ¾ of them, in fact – is going to either purchase something directly from a Pinterest link or because of seeing content on the platform.
This is not an insignificant figure.
60% of Pinterest users are in the United States
Another of the more important Pinterest stats 2016 has shown us is that close to 60% of all users on the platform are from the United States.
This is great news for those that are targeting US-based markets, but it’s also fantastic news for those that are targeting the international market as well. English is the dominant language on the site, so you aren’t going to have to worry about translating your content to maximize its shareability.
International growth on Pinterest was close to 135% in 2015
International growth rates on interest is sky high, a lot higher than almost any of the other major social media platforms.
We’re talking about international growth that is close to 135% in 2015 alone – an incredible figure that (if it keeps up) is only going to skyrocket your business success even faster.
The average Pinterest user stays on the platform for close to 15 minutes at a time
To have people engaged on your Pinterest platform for 15 minutes at a time is almost unheard-of in our digital world.
Remember, we live in a day and age when every competitor on the planet is only a single click away from your website, your Pinterest account, or your other social media profiles. At any point in time, your prospects can abandon ship, in the fact that they stick around for up to 15 minutes at a time on Pinterest gives you a tremendous opportunity to market and advertise to them.
Pinterest is one of the fastest growing social media platforms on the planet
As we touched upon above, Pinterest is growing at an exponential rate.
Millions of people are joining the site every month, and since it is one of the younger social media platforms, it’s only going to continue to grow and grow as it matures. You’ll have access to fresh traffic for quite a while.
Businesses have more success on Pinterest when they post five times a day
Even though you are going to have the opportunity to market on Pinterest as often or as infrequently as you like, research shows that the “sweet spot” is right at five posts a day. Any less than that and you won’t have enough content to share, and any more than that and people begin to feel overwhelmed.
Saturday afternoon (or the evening) is the best time to post on Pinterest
According to the people behind Pinterest, the best time to post content and really maximize its share-ability potential is to upload it on Saturday afternoon or in the evening. This gives you the best chance to really spread your message, as that’s when the overwhelming majority of Pinterest users are on at the same time.
Different days of the week are better to post specific pieces of content than others
At the same time, different days of the week are better suited to posting different types of content than others.
Monday is a great day for fitness posts, for example, while Friday is best suited to funny posts. You’ll have to do a little bit of experimenting to figure out exactly how to get the most out of your content, but it’s important to remember that there is real value in posting regularly and on a specific schedule.
How to Schedule Pins to Boards on Pinterest
Sure, you can log onto Pinterest daily to pin, but what happens when you’re sick? Or when you’re busy? Stop improvising and start planning. With Socialdraft you can schedule not just to Pinterest, but to:
- Facebook pages
- Instagram accounts
- LinkedIn Business pages
- and Twitter
On top of this, you can also engage your audiences, you can get alerts whenever your business or brand is mentioned, and you can turn these alerts to social media posts in seconds. Our dash does tons more, so check out our demo for full details.