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In order to grow your small businesses and stay competitive, your company should utilize tool available. This includes social media sites including Pinterest. Sure, you’re familiar with Pinterest, but do you really know what it is? Pinterest is a free visual discovery tool used to collect ideas for projects and interests. Pinterest users upload, save, sort and manage images, known as pins, and other media content through collections known as boards. Basically, Pinterest is a virtual pinboard. People create and share collections or “boards” of visual “Pins” to plan trips and projects, organize events or save articles and recipes. Pinterest can be a great asset for business…if you know what you are doing. If you’re new to the platform, take a few minutes to read through these Pinterest Small Business Tips to get yourself started and actually see a return on the investment of time you will put into the platform.

Pinterest Small Business Tips

Pinterest allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” According to a set of study surveys conducted by Bizrate Insights, Pinterest is more effective at driving sales than other forms of social media. In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s Pinboard.

The study also revealed that Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery, and 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

Reasons-for-Using-Pinterest-and-Facebook

Additionally, significantly more online consumers view Pinterest as a place to get inspiration on what to buy and to help keep track of the latest trends. Pinterest also appears to be the stronger vehicle for brand association. “Forty-three percent of Pinterest members claim they use Pinterest to associate with retailers or brands they identify with, compared to just 24% of Facebook users.”

A greater percent of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users. However, Facebook still significantly surpasses Pinterest in reach. Data from 2012 showed that 63% of online consumers have a Facebook account, with only 15% of online consumers have a Pinterest account. But awareness of Pinterest among online consumers is trending upwards, which is why small businesses should not ignore Pinterest as an important social media tool. Still need more reasons to use Pinterest to promote your business? Here are a few bullet points to convince you:




  • Pinterest has 200 million monthly users.
  • 50% of all U.S. millennials use Pinterest.
  • 68% of U.S. women between 25 & 54 years old use Pinterest.
  • 40% of new Pinterest users are male.
  • 66% of Pinterest users report that they have discovered a new brand or product on Pinterest.
  • 93 % of Pinterest users plan purchases on the network.
  •  50% of Pinterest users have been influenced to make a purchase after being exposed to Promoted Pins.
  • 66% look at Pins they have saved while they are at an actual store.

How’s that for an important social network? On top of this, Pinterest has not been riddled with any of the scandals that Facebook has AND the network is not a pay-to-play network like Facebook. As you can see, it may be worth your time to start that business Pinterest account…but understand that it takes work to actually get conversions. But don’t worry, the following Pinterest Small Businesses Tips will make things easier for you.

10 Pinterest Small Business Tips

Always Include a Link

URL or Link on Pinterest description

When you are pinning, make sure to include a link to your site. In 2017, Pinterest was the second-biggest referrer of web traffic after Facebook when it came to social media sites. It makes sense to make it easier for those on the network to click thru where they can take the desired action for your business.

So keep in mind that a pretty picture is great, but an action and a click are much better. The pretty picture is the bait to get people to click thru to your site.

Optimize Your Pin Descriptions

Guide to optimize Pinterest pins

Be strategic when you draft your pin descriptions. Here are a few items you should always keep in mind when doing so:

  • Include a call-to-action. They work. Seriously. If you don’t tell people what you want them to do, they won’t do it.
  • Include the link to where you want them to click. Again, it is about making things easier for them.
  • Include SEO related keywords..on every single pin. This will make it easier for those looking for your goods or services to find your pins and eventually click thru.

Pinterest pin descriptions are more important than ever before because of Pinterest’s Guided Search feature. When you search for any term on your iPhone, iPad or of Android device a descriptive guide will appear at the top allowing you to scroll through and refine your search to find the best match possible.

Work on Getting Repins

Re-pin Old Pins on Pinterest

Make it your goal to build relationships with others who are in your related industry but not competitors and collaborate on repinning. This opens you up to being discovered not just by a larger audience, but by an audience that is vetted and is more likely to convert. It also makes it so your content does not disappear from the feed.

Share Your Pins to Other Networks

You created a pin on Pinterest. Don’t stop there. Share those pins to Twitter, LinkedIn. If you have taken the time to create a high-quality, well-branded image you might as well repurpose it and increase your chances of people taking an action in it. Think of these shares as a way to double your exposure, traffic, and actually see some sales.

Tell Your Story

Theme or Story on Pinterest Boards

Branding is important. Your business has a story to tell, it is the story that gets people to invest and engage in your business and eventually convert. Use Pinterest to tell this story. Showcase pictures, posts, marketing material, and all images that share the history behind your business.

Include a Pin it Button on Your Website

 

Pin It button on Websites

Wade Harman, a social media marketing and psychology expert, advises Pinterest users to create images that can actually be pinned. In other words, include a pin it button on the image in the post.

Build Relationships

According to Vincent Ng, founder of MCNG Marketing and author of “Pinterest to Profits with Pintalysis,” when trying to gain traction on Pinterest, it’s important to try to create relationships with other influential users on different social networks as well. “It’s taking that time to make that extra commitment to leaving comments on their blogs, contacting them on Twitter, or finding them on Google Plus. It takes a lot of effort, but you will see traction over time as some of these influencers will start to repin your content.”

Think Like a Magazine Editor

How to curate Pinterest boards

I especially like Vincent’s advice to think like a magazine editor and to think of your pins as covers. “What type of images would be important to your audience? What type of headlines would grip them into clicking onto your pin? If the pin was a magazine cover, would your audience pick it up to start reading?”

Include Keywords

SEO Keywords on Pinterest

As Pinterest continues to grow, gaining steam on Pinterest is more and more challenging. With the new Guided Search feature of Pinterest, SEO is now more important than ever. Be sure to include keywords anywhere text is available.

Optimize Image Size

Format for best Pinterest images

The highlighted image above is a perfect Pinterest image. Here’s why:

Orientation: Because Pinterest works as a pin board, your images need to be formatted a certain way. Always make sure that your images are in portrait orientation (not landscape) so that you take up the most real estate possible in the feed. This also makes your images more easily readable on devices like smart phones.

Simplicity: Keep the images simple, and if you use text – keep it simple, short, and make sure it is easy to read. If people struggle to read your message, they will scroll right past your pin.

Directness: This pin tells you exactly what it is about. This makes it so that those who are vetted to want your content will click through, as opposed to those who may click on a New York image, but may not be interested in what you have to offer.

When it comes to size, we recommend the size for medium pins be around 600 x 1260 and longer pins 600 x 1560 pixels.

Let Everyone And Their Mother Know You’re on Pinterest

If you’re new to Pinterest but have been building your presence on other networks, let friends, family, and most importantly customers know you’re on Pinterest too. Let them know why they should follow you there. What’s in it for them? Make it easier for them to follow and engage you. Why not offer a 10% discount to any Pinterest followers? Or maybe offer them an invite to special events. Get creative and stand out from the competition.

Hope you enjoyed these Pinterest Small Business Tips. Make sure to post consistently and you’ll get the most out of your Pinterest efforts.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts (including Pinterest)
  • Have multiple people create and post content (and give you control over this content)
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010.  You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. However, if you run a business, want to grow your brand, or need to get more traffic on your website, you’d be silly to ignore this social media powerhouse.  Before we get you started with your Beginner’s Guide to Pinterest, let’s discuss a few stats you absolutely need to know:

  • Pinterest has over 250 million monthly active users (compared with 150 million users in 2013)
  • 125 million are in the USA
  • 81% of its users are Female
  • Men are signing up more than ever. 40% of new users are male.
  • Millennials are active on Pinterest the same as they do Instagram.
  • The average age of a Pinterest user is 40
  • Most active pinners are under 40 years old.
  • 50% of Pinterest users earn $50K or more
  • 10% Pinterest households earn more than $125K.
  • 30% of all US social media users are Pinterest users.
  • Pinterest Drives Tons of Traffic

Those are some pretty strong numbers. Just imagine how much power those pins can have on your business and your profit margin. So stop lollygagging and start scheduling your pins. We’ve got everything you need to get started below (and when you get to the end you’ll learn how to schedule posts to Pinterest too).

A Beginner’s Guide to Pinterest

What Is Pinterest?

“A place to organize and share things you love.” – Pinterest

To that end, it’s helpful to think of Pinterest as a social media platform that works as an online bulletin board. It’s where users can go to “pin” down things they like and enjoy. Pinterest boards can be focused on any subject including:

  • Favorite Restaurants – Great for restaurant supply stores, wine importers to showcase their clients.
  • Wedding Ideas – Great for florists, dress shops, photographers, and wedding venues.
  • Dream vacations – Travel agencies, hotel chains
  • Art – Interior decorators, artists, galleries
  • Decorating Ideas – home supply stores, decorators, department stores

The possibilities for collections are endless and determined by pinners. Since Pinterest boards are focused on public consumption, others can re-pin things from another user’s bulletin board. When this happens, your pins grow within the Pinterest network and your pins (reach more and more people each day).

Once you get started, you’ll understand how addictive it can be. Pinterest allows users to easily organize their pins so they can continuously build their interests and then arrange them in a convenient manner.

How Does Pinterest Work

add pin from website




 

You can add pins either by uploading them directly from your computer, by sharing a link to a website with images, or by using a social media scheduling tool like Socialdraft. Here’s how:

  • Click the “+” to the left of your avatar
  • Select whether you want to “upload a pin” or “Add from a website”

If adding from your computer

  • Click ‘Choose image’
  • Select an image from your computer
  • Click open
  • Select the board that you want your pin to appear on
  • Add a description
  • Click pin.
  • If you have connected your Facebook & Twitter accounts, you will have the choice to share the pin to those social networks.

If Adding from a Website

  • Copy the URL for the site and paste it into the area provided by Pinterest.
  • Click next.
  • All images that can be posted to Pinterest will come up on the top of the screen.
  • Select the pin by clicking on it.
  • Select the appropriate board
  • Add a description
  • Click “Pin”

With Socialdraft

  • Log in
  • Click create
  • Enter your text
  • Attach your image
  • Select the Pinterest icon
  • Select the Pinterest account
  • Select the Boards you want this to publish to
  • Then choose either 1 day and time, multiple days and times, or recurring dates.
  • You can also schedule pins in the same manner from the home page dashboard, our photos area, via CSV or from anywhere on the web with our Bookmarklet.

Pinterest Marketing

Sushi Samba

 

Like all things social media, Pinterest can be used for marketing. When you consider how many people are currently on Pinterest, this probably seems like a no-brainer. But this is especially true if your business is aimed at women.

When you start your business’ page on Pinterest, it makes sense to fill it with images of the services you provide or products you sell. But don’t stop there. It’s social media, after all. Use Pinterest to interact and engage with your customers. Companies like L.L. Bean, Nordstrom and Applebees have all launched very successful Pinterest campaigns. There’s no reason your company can’t do the same.

  • Re-pin images that are relevant to your business, its location, and its customers
  • Comment on boards for possible customers or business partners.
  • Pin images that come directly from your website so that when people click on the pin, they are directed to your website where they can learn more about you.
  • Invite others to pin to your boards. When you do this, your board becomes part of their profile and your reach grows.

Pinterest Tips

nursery pinterest board

 

There are some easy ways to get the most out of your Pinterest use. These go beyond the Beginner’s Guide to Pinterest to put you on your way to becoming an expert.

Make it easy for people to repin your content: One of the best ways to do this is to make sure you have Pinterest sharing buttons installed on your website.

Make it easier for you to pin: install a “Pin It” button on your browser’s toolbar. This makes it extremely easy to pin images whenever you find them during your internet browsing. You can also use the Socialdraft’s extension to do this.

Craft DIY Posts & Boards: Pinterest users are very DIY (Do It Yourself), meaning they love posts that help explain how to make something. Recipes, for example, are easily the most popular post on the board. You’re 42% more likely to see them get clicked than any other kind of post.

Collaborate with others: We mentioned this earlier, but get creative here. For example…say you are a restaurant in New York that uses only local suppliers. Invite them to post to your Pinterest boards so they can tell your audience what they’re up to.

Don’t go crazy in the beginning. If you overpin items, you’ll end up with followers who are sick of always seeing their board cluttered with your interests. Pin at a pace (and use a Pinterest scheduling tool like Socialdraft to keep you organized and consistent).

Hopefully, by now you feel a bit more comfortable giving Pinterest a try. Now that you have your Beginner’s Guide to Pinterest, it’s time to get started. Your bottom line depends on it.

 

Pinterest rocks. Sure, Instagram is on everyone’s lips, but Pinterest is one network that has not lost steam and still delivers an ROI. If you haven’t started marketing on Pinterest, perhaps it is time you do so. that you explore the concept of how to brand your business on Pinterest. Today we’ll discuss why you need to market your brand or business on Pinterest, and then we’ll give you Pinterest tips for business so you can see an ROI from the time you spend on the network.

PINTEREST STATS

Before we move forward, let’s chat about where Pinterest is currently at so that you can get a better idea of why the network is so powerful.

  • Pinterest has over 150 million users
  • Pinners are young, 67% are under 40 years old.
  • Women love Pinterest, 54% of women between the ages of 34-55 are on the network (and 35% of them make over $100k.
  • Men are significantly increasing in numbers by 120%
  • Pinterest is great for particularly good for brands. 83% of people on Pinterest like to follow brands over celebrities.
  • Pinterest influences purchases, 87% of Pinners have purchased a product because they saw it on a pin.
  • Pinterest is great for web traffic. 5% of all referral traffic to websites is generated by Pinterest.

 

WHY USE PINTEREST?

As you can see from the Pinterest stats above, Pinterest is powerful. It drives web traffic, purchases, and brand loyalty. Wanna know what’s even better?

PINTEREST USERS LOVE TO SPEND MORE. The average social shopper (someone who clicks from a social network) spends around $60 to $80 when coming from Facebook. When she clicks through from Pinterest, she spends an average of $140 to $180. That’s sure to affect your profit margin.

PINTEREST ITSELF IS EXTREMELY EASY TO USE. If the above reasons aren’t enough, think about it. Pinterest is easy. Create boards to categorize items, schedule your Pinterest pins through a dashboard like Socialdraft, and set aside a little time to engage. If you can do these things, you can have a well curated Pinterest account.

PINTEREST TIPS FOR BUSINESS

Ok, it’s really not all that simple. You can have a perfectly nice board that drives no revenue. So, let’s get down and dirty to the actions that are going to increase your chances of getting a return on investment from your Pinterest boards.

Pinterest boards should entertain and help

Don’t engage in aggressive self-promotion.

If you look at the top Pinterest brands out there, you will see that their boards are laid back and not overly promotional. Home Depot’s boards are a great example of this. While their boards feature their products, they’re not overtly selling you anything. They show you helpful ways to solve problems while including their items in a more subtle manner.

Lifestyle sells on Pinterest

Emphasize lifestyle over actual products.

Your brand surely stands for something, represents a lifestyle of some kind. This is the lifestyle your customers aspire to have. Create Pinterest boards that focus on the kind of lifestyle that you would want people to associate with your brand. As you can imagine, this can give you a lot of creative freedom and will draw customers to your boards (and website) much better than a picture of the items you sell. Aerie does a great job of this. Instead of posting an image of a swimsuit with its sales price, they show people like their customers wearing their products in settings that inspire. This technique always wins.

Keep track of what’s popular.

As you share pins that emphasize your brand’s lifestyle concept, pay attention to the pins people like best of all. Take that information, and apply it to product development and marketing elsewhere.

Pinterest contests generate sales

Run Contests.

While overtly marketing products is a Pinterest no-no, it is considered good form to let your followers share photos of each other with your products. Contests that allow people to do things like submitting their own Pinterest boards of your products can be fun, too. These work particularly well with custom hashtags. Valpak ran an awesome contest where pinners needed to create a board named “Register For Love“. They then had to hashtag pins in order to enter to win. This got tons of submissions and great press for the company.

Use Keywords More than Hashtags. 

We like to think of Pinterest as a social media search engine. It is where people go to discover things they need or lust after. When you write the description for your pins, use keywords, not hashtags. This is how people primarily search on Pinterest and will give your pin a higher chance of being discovered.

Vertical pins perform better on Pinterest

Keep Your Images Vertical

This is one case where landscape does not work. Why? Various reasons. Pins are displayed in columns. This means that horizontal images are shrunk and don’t look as good as vertical pins. This is even more so on mobile!

Make sure your pins are legible

Mind Your Text Legibility

Look at the above example. I know which pin I’d click. Yeah, the colorful one with the large numbers that makes it easy for me to read. The first is too hard to read, and this was on a desktop, not on mobile. The lesson? Make sure that your pin’s text is easily readable on the platform regardless of the device people are consuming it in.

Add Copy as Overlays

That being said, text is a great device for driving clicks and repins. So add a little text to give some context to the image on your pin. That overlay text will make it much easier for people to understand what your pin is all about.

Make Your Website Pinterest Ready

You’re probably creating great content on your website. Make it easier for your audience and clients to share it. Let them do the marketing for you. How?

  • Use the Pinterest browser extension.
  • Add the ‘Pin it’ button.
  • Add a Follow button.
  • Enhance the site with widgets such as Pin, profile, and board features.
  • Optimize your website for Rich Pins, they show more information about the product right on the pin. These are great for app, movie, recipe, article, product, and place pins.

How to change your profile on Pinterest so you come up on search

Optimize Your Profile

If you haven’t revised your Pinterest profile, it’s probably time you do. Here are a few action items for you:

  • Rename your profile so that it includes keywords before your profile name.
  • Add keywords to your description.
  • Choose your most important boards to feature (you get to pick 5)
  • Review the names of your boards.
  • Review your board performance, make the underperformers secret (this way you don’t lose its followers)

HOW TO SCHEDULE PINS TO PINTEREST

You’ve covered all the basics for Pinterest success. All you need now is a Pinterest tool to help you save time when scheduling Pins to Pinterest. Socialdraft does this and much more.

Socialdraft is an all-in-one Social Media  Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter,  Instagram, LinkedIn Business Pages and Pinterest
Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download reports for Facebook and Twitter
and tons more…

Best part, if you’re curious about Socialdraft, you can take us for a risk-free trial. If we’re not the right fit for you, just cancel before the trial is over. It’s that simple.

 

Even though Facebook, Twitter, and Instagram are considered the “Big Three” when it comes to social media platforms, Pinterest has proven time and time again that it cannot – and must not – be ignored if you’re serious about competing online.

The web has completely transformed the way that people build their businesses, and the social media in particular provides you with unique marketing opportunities that you never would have had the chance to take advantage of previously.

At the same time, you need to know exactly what you’re doing to build your business with this technology – and you need to leverage smart and savvy Pinterest tips for brands and businesses that can help you grow.

That’s where we come into play!

Why take advantage of Pinterest?

Pinterest Analytics: Pinterest offers its own analytics so you can track how many people have pinned from your website, as well as how many people have viewed your pins. You can also determine what’s trending on Pinterest by reviewing the repin list.

Great Place to Share Infographics: Infographics boost engagement and attracts Pinterest followers. Among all your pins and repins, some original content–especially educational content–will give you an extra edge. Because Pinterest is image-based, Pinterest is perfect place for infograhics.

Pinterest Has Business Accounts: You can set up a Pinterest business page to sell your products on Pinterest.

People Can Pin From Your Website or Blog: You can use Pinterest as another platform to market your product or service with pin worthy images. This really helps you to get into a visual frame of mind, and will contribute to your marketing skills via the power and allure of images.

You Can Create Business Boards: You can create boards that represent your business.

You Can Add a Pin It Button to your Browser: You can add a button to Chrome, Firefox, Safari or Internet Explorer, which simplifies the pinning a seamless process.

Pinterest Helps Optimize your SEO: Pinterest contributes to strengthening your SEO. Make sure you include a link back to your website or blog to drive traffic.

Leverage everything that Pinterest has to offer to build your business and your brand

As we mentioned above, you are going to be able to tap into an amazing source of traffic when you market on this platform. We are talking about gaining the ability to spread your brand, your marketing messages, and your advertising to more than 100 million people – many of them hungry for the kinds of products and services that you provide.

You’re also going to benefit from tons of web traffic. Did you know Pinterest was #2 two source of all social media traffic to Shopify stores in 2015?

The multimedia capabilities and visual nature of this platform is going to really open up your marketing opportunities as well. You just have to be smart about how you go about using this platform to get the highest return on investment from it.

Consistency is everything when you want to succeed on social media

Consistency is the key when you are looking to succeed on social media, and that is the first of the Pinterest tips and tricks for business that we wish to share with you.

For starters, you need to create a Pinterest “board” that is consistent with the rest of your brand, the rest of your marketing and advertising pieces, and the rest of your sales efforts. People should be able to visit your board and know immediately that it belongs to you and your business – there should be no confusion, there should be no mistaking this, and there should be no “hiccups” that might otherwise derail this consistency.

On top of that, you need to make sure that you are regularly and consistently posting to Pinterest based off of a repeatable schedule. People should be able to know exactly when you are going to release new content, and they should be able to set their watches to this schedule and count on you religiously.

This is the only way that you’re going to be able to rise above the “shotgun marketers” that prey and spray when it comes to advertising on this platform.

Give your market EXACTLY what they want

Another of the Pinterest tips for brands that we want to share with you in this quick guide is the value in giving your market EXACTLY what they want.

Not only is Pinterest a fantastic tool for disseminating in sharing your content, but also gives you x-ray vision when it’s time to analyze your market, your prospects, and what they are interested in. Simply follow some of the people in your target market, pay attention to the content that they are adding to their own Pinterest account, and you will have more targeted marketing information than you ever would have had previously.

There is real power in taking advantage of these Pinterest tips and tricks for business. Use them wisely and your results will skyrocket.

Pinterest Tips to Get the Most Out of Your Pins

  • Color: Pins that have more than one dominant colors get repinned more. How much more? At least 2 times more. That’s pretty significant. So go ahead and test this out.
  • Use Optimized Sizes: Real estate is key on Pinterest. A tiny pin is just not going to get noticed on Pinterest. Make your images BIG, HUGE!!! Start off with an image that is at least 736 pixels wide.  Also, make your image tall. Vertical images get repinned aignificantly more than horizontal images.
  • Keep things “Objective”: Studies also show that images of people) get reppined 23% less than those of objects. This means Pinterest is a perfect platform for you to feature products, not selfies..
  • Include a Call to Action: Ask and you shall receive. This is especially true on Pinterest. Include a call-to-action (example – click for more info) in your pin description. This should result in an 80% increase in engagement.
  • Check your Pin Links: As seen in the video above, edit the links to your pins, it’s super easy, takes just a few seconds, and this way you can decide exactly where your Pinterest pins will go.

Schedule Consistently for Best Results

One of the keys to social media success is to be active. The moment you stop posting, your community will forget about you. So take advantage of a tool like Socialdraft that allows you to schedule pins to your Pinterest boards. This way you can do all that work at once and make sure that you are a constant presence in your audience’s eyes.

Rich Pins and How To Use Them

One of the latest additions to Pinterest is the introduction of Rich Pins which include more information about pinned images and the integration of the Pin It button with mobile apps. Rich Pins are Pins that include extra information on the Pin itself.

6 Types of Pinterest Rich Pins

There are 6 types of rich pins: app, movie, recipe, article, product and place. From your feed, you can tell when a pin has more information by the icon that appears below the picture. Pinterest will also update all of your old pins so they’re more useful.

1) Product Pins are for things like clothes and furniture with pricing, availability, and where to buy (updated every day!) Product Pins include real time pricing, availability and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.

2) Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen.

3) Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

4) Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.

5) Place Pins include a map, address, and phone number.

6) App Pins include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)

The benefit of Rich Product Pins is that they show current pricing details and have a direct link to the product page. With regular pins, the user must enter the price and the link only appears when someone hovers over the image. Rich Pins also automatically update with your website, and make shopping or finding information on Pinterest much easier.

How to Apply for Rich Pins:

1) Decide what kind of Rich Pin ( product, recipe, movie, article or place ) you want to apply for your website.

2) Learn more about the required meta tags for each type of Rich Pin you want for your website.

3) Add the appropriate Rich Pin meta tags to product, recipe, article, movie, or place pages on your site.

4) Apply for Rich Pins with a single URL that contains the correct meta tags in the Rich Pin validator.

5) Someone from our team will contact you over email with the status of your Rich Pin application. The review process may take a few weeks.

6) Once your site is enabled for Rich Pins, all Pins that link back to pages with the correct meta tags will start appearing as Rich Pins.

Learn How to Add Tags For:

Product Rich Pins
Recipe Rich Pins
Article Rich Pins
Movie Rich Pins
Place Rich Pins

With over 100 million users, Pinterest is an extremely effective marketing tool on social media. Additionally, 30% of all US social media users use Pinterest. Pinterest marketing is an excellent way to drive traffic to your blog or website.

But if your Pinterest marketing campaign has become too time consuming, we’ve put together 10 valuable tips that will save you time and enhance your marketing strategy.

1) Follow New Pinners

Use Pinterest search to find pinners that are well suited to your brand and try to follow five new pinners daily. If you’re unsure about following certain pinners, check their profile to be sure.

2) Increase Pin Visibility

When uploading Pinterest images, use vertical images with an image aspect ratio of 2:3 or 1:3.5 to get more visibility on your pins.

3) Comment on Pins

Make a point to comment on pins you find interesting, and if possible, include a link to content that may add support to your comment. But stay clear of making a promotional comment.

4) Pin With iPhone

You can pin from mobile Safari and Chrome with your iPhone. Just enable the share extension for Pinterest. Tap the Share icon then swipe left and tap More in the second row of the share menu. In the Activities menu, turn on Pinterest and hit Done. The Pinterest button will appear when you tap the Share icon. Remember to clear your Pinterest app’s cached data.

5) Embed a “Follow Me on Pinterest” widget on your Blog or Website

Use this link to obtain a widget and corresponding code you can embed on your blog or website.

6) Review Analytics For Creative Pins

To find inspiration for original pins, review Pinterest Analytics to determine which images are getting the most likes and comments. After you have discovered what your best pins are you can utilize what you’ve learned before creating new pins.

7) Use Socialdraft to Schedule Pins to be Published

You can save time for other social media tasks by scheduling images to be pinned on Pinterest during the week and even on weekends with Socialdraft. With Socialdraft you can schedule your pins from anywhere, including your smart phone or tablet.

First, Add Your Pinterest Account to Socialdraft:

1. Click the Pinterest Connect Button (it will be on top of your screen)
2. Agree for Socialdraft to manage your pinterest boards
3. Page will redirect to Socialdraft connection page with your Pinterest boards

Read this Socialdraft tutorial to learn how to schedule your pins.

8) Use Canva to Create Pins

On Canva select the default Pinterest graphics layout and create your design. Canva has pre-designed text options as well as photo layouts and textured backgrounds. All of the editing tools are online.

9) Pin at Optimal Times

By scheduling pins you can reach your audience at the best times. Use Socialdraft to find optimal sharing times, or experiment on your own to find the most most favorable times.

10) Use Pinterest For Product Rating

By posting images of potential new products on Pinterest, you can determine which products receive the most favorable responses. You can even study responses based on geographic location to forecast where and which items will sell.