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In order to grow your small businesses and stay competitive, your company should utilize tool available. This includes social media sites including Pinterest. Sure, you’re familiar with Pinterest, but do you really know what it is? Pinterest is a free visual discovery tool used to collect ideas for projects and interests. Pinterest users upload, save, sort and manage images, known as pins, and other media content through collections known as boards. Basically, Pinterest is a virtual pinboard. People create and share collections or “boards” of visual “Pins” to plan trips and projects, organize events or save articles and recipes. Pinterest can be a great asset for business…if you know what you are doing. If you’re new to the platform, take a few minutes to read through these Pinterest Small Business Tips to get yourself started and actually see a return on the investment of time you will put into the platform.

Pinterest Small Business Tips

Pinterest allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” According to a set of study surveys conducted by Bizrate Insights, Pinterest is more effective at driving sales than other forms of social media. In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company’s website, choosing instead to browse from the company’s Pinboard.

The study also revealed that Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery, and 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

Reasons-for-Using-Pinterest-and-Facebook

Additionally, significantly more online consumers view Pinterest as a place to get inspiration on what to buy and to help keep track of the latest trends. Pinterest also appears to be the stronger vehicle for brand association. “Forty-three percent of Pinterest members claim they use Pinterest to associate with retailers or brands they identify with, compared to just 24% of Facebook users.”

A greater percent of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users. However, Facebook still significantly surpasses Pinterest in reach. Data from 2012 showed that 63% of online consumers have a Facebook account, with only 15% of online consumers have a Pinterest account. But awareness of Pinterest among online consumers is trending upwards, which is why small businesses should not ignore Pinterest as an important social media tool. Still need more reasons to use Pinterest to promote your business? Here are a few bullet points to convince you:




  • Pinterest has 200 million monthly users.
  • 50% of all U.S. millennials use Pinterest.
  • 68% of U.S. women between 25 & 54 years old use Pinterest.
  • 40% of new Pinterest users are male.
  • 66% of Pinterest users report that they have discovered a new brand or product on Pinterest.
  • 93 % of Pinterest users plan purchases on the network.
  •  50% of Pinterest users have been influenced to make a purchase after being exposed to Promoted Pins.
  • 66% look at Pins they have saved while they are at an actual store.

How’s that for an important social network? On top of this, Pinterest has not been riddled with any of the scandals that Facebook has AND the network is not a pay-to-play network like Facebook. As you can see, it may be worth your time to start that business Pinterest account…but understand that it takes work to actually get conversions. But don’t worry, the following Pinterest Small Businesses Tips will make things easier for you.

10 Pinterest Small Business Tips

Always Include a Link

URL or Link on Pinterest description

When you are pinning, make sure to include a link to your site. In 2017, Pinterest was the second-biggest referrer of web traffic after Facebook when it came to social media sites. It makes sense to make it easier for those on the network to click thru where they can take the desired action for your business.

So keep in mind that a pretty picture is great, but an action and a click are much better. The pretty picture is the bait to get people to click thru to your site.

Optimize Your Pin Descriptions

Guide to optimize Pinterest pins

Be strategic when you draft your pin descriptions. Here are a few items you should always keep in mind when doing so:

  • Include a call-to-action. They work. Seriously. If you don’t tell people what you want them to do, they won’t do it.
  • Include the link to where you want them to click. Again, it is about making things easier for them.
  • Include SEO related keywords..on every single pin. This will make it easier for those looking for your goods or services to find your pins and eventually click thru.

Pinterest pin descriptions are more important than ever before because of Pinterest’s Guided Search feature. When you search for any term on your iPhone, iPad or of Android device a descriptive guide will appear at the top allowing you to scroll through and refine your search to find the best match possible.

Work on Getting Repins

Re-pin Old Pins on Pinterest

Make it your goal to build relationships with others who are in your related industry but not competitors and collaborate on repinning. This opens you up to being discovered not just by a larger audience, but by an audience that is vetted and is more likely to convert. It also makes it so your content does not disappear from the feed.

Share Your Pins to Other Networks

You created a pin on Pinterest. Don’t stop there. Share those pins to Twitter, LinkedIn. If you have taken the time to create a high-quality, well-branded image you might as well repurpose it and increase your chances of people taking an action in it. Think of these shares as a way to double your exposure, traffic, and actually see some sales.

Tell Your Story

Theme or Story on Pinterest Boards

Branding is important. Your business has a story to tell, it is the story that gets people to invest and engage in your business and eventually convert. Use Pinterest to tell this story. Showcase pictures, posts, marketing material, and all images that share the history behind your business.

Include a Pin it Button on Your Website

 

Pin It button on Websites

Wade Harman, a social media marketing and psychology expert, advises Pinterest users to create images that can actually be pinned. In other words, include a pin it button on the image in the post.

Build Relationships

According to Vincent Ng, founder of MCNG Marketing and author of “Pinterest to Profits with Pintalysis,” when trying to gain traction on Pinterest, it’s important to try to create relationships with other influential users on different social networks as well. “It’s taking that time to make that extra commitment to leaving comments on their blogs, contacting them on Twitter, or finding them on Google Plus. It takes a lot of effort, but you will see traction over time as some of these influencers will start to repin your content.”

Think Like a Magazine Editor

How to curate Pinterest boards

I especially like Vincent’s advice to think like a magazine editor and to think of your pins as covers. “What type of images would be important to your audience? What type of headlines would grip them into clicking onto your pin? If the pin was a magazine cover, would your audience pick it up to start reading?”

Include Keywords

SEO Keywords on Pinterest

As Pinterest continues to grow, gaining steam on Pinterest is more and more challenging. With the new Guided Search feature of Pinterest, SEO is now more important than ever. Be sure to include keywords anywhere text is available.

Optimize Image Size

Format for best Pinterest images

The highlighted image above is a perfect Pinterest image. Here’s why:

Orientation: Because Pinterest works as a pin board, your images need to be formatted a certain way. Always make sure that your images are in portrait orientation (not landscape) so that you take up the most real estate possible in the feed. This also makes your images more easily readable on devices like smart phones.

Simplicity: Keep the images simple, and if you use text – keep it simple, short, and make sure it is easy to read. If people struggle to read your message, they will scroll right past your pin.

Directness: This pin tells you exactly what it is about. This makes it so that those who are vetted to want your content will click through, as opposed to those who may click on a New York image, but may not be interested in what you have to offer.

When it comes to size, we recommend the size for medium pins be around 600 x 1260 and longer pins 600 x 1560 pixels.

Let Everyone And Their Mother Know You’re on Pinterest

If you’re new to Pinterest but have been building your presence on other networks, let friends, family, and most importantly customers know you’re on Pinterest too. Let them know why they should follow you there. What’s in it for them? Make it easier for them to follow and engage you. Why not offer a 10% discount to any Pinterest followers? Or maybe offer them an invite to special events. Get creative and stand out from the competition.

Hope you enjoyed these Pinterest Small Business Tips. Make sure to post consistently and you’ll get the most out of your Pinterest efforts.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts (including Pinterest)
  • Have multiple people create and post content (and give you control over this content)
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010.  You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. However, if you run a business, want to grow your brand, or need to get more traffic on your website, you’d be silly to ignore this social media powerhouse.  Before we get you started with your Beginner’s Guide to Pinterest, let’s discuss a few stats you absolutely need to know:

  • Pinterest has over 250 million monthly active users (compared with 150 million users in 2013)
  • 125 million are in the USA
  • 81% of its users are Female
  • Men are signing up more than ever. 40% of new users are male.
  • Millennials are active on Pinterest the same as they do Instagram.
  • The average age of a Pinterest user is 40
  • Most active pinners are under 40 years old.
  • 50% of Pinterest users earn $50K or more
  • 10% Pinterest households earn more than $125K.
  • 30% of all US social media users are Pinterest users.
  • Pinterest Drives Tons of Traffic

Those are some pretty strong numbers. Just imagine how much power those pins can have on your business and your profit margin. So stop lollygagging and start scheduling your pins. We’ve got everything you need to get started below (and when you get to the end you’ll learn how to schedule posts to Pinterest too).

A Beginner’s Guide to Pinterest

What Is Pinterest?

“A place to organize and share things you love.” – Pinterest

To that end, it’s helpful to think of Pinterest as a social media platform that works as an online bulletin board. It’s where users can go to “pin” down things they like and enjoy. Pinterest boards can be focused on any subject including:

  • Favorite Restaurants – Great for restaurant supply stores, wine importers to showcase their clients.
  • Wedding Ideas – Great for florists, dress shops, photographers, and wedding venues.
  • Dream vacations – Travel agencies, hotel chains
  • Art – Interior decorators, artists, galleries
  • Decorating Ideas – home supply stores, decorators, department stores

The possibilities for collections are endless and determined by pinners. Since Pinterest boards are focused on public consumption, others can re-pin things from another user’s bulletin board. When this happens, your pins grow within the Pinterest network and your pins (reach more and more people each day).

Once you get started, you’ll understand how addictive it can be. Pinterest allows users to easily organize their pins so they can continuously build their interests and then arrange them in a convenient manner.

How Does Pinterest Work

add pin from website




 

You can add pins either by uploading them directly from your computer, by sharing a link to a website with images, or by using a social media scheduling tool like Socialdraft. Here’s how:

  • Click the “+” to the left of your avatar
  • Select whether you want to “upload a pin” or “Add from a website”

If adding from your computer

  • Click ‘Choose image’
  • Select an image from your computer
  • Click open
  • Select the board that you want your pin to appear on
  • Add a description
  • Click pin.
  • If you have connected your Facebook & Twitter accounts, you will have the choice to share the pin to those social networks.

If Adding from a Website

  • Copy the URL for the site and paste it into the area provided by Pinterest.
  • Click next.
  • All images that can be posted to Pinterest will come up on the top of the screen.
  • Select the pin by clicking on it.
  • Select the appropriate board
  • Add a description
  • Click “Pin”

With Socialdraft

  • Log in
  • Click create
  • Enter your text
  • Attach your image
  • Select the Pinterest icon
  • Select the Pinterest account
  • Select the Boards you want this to publish to
  • Then choose either 1 day and time, multiple days and times, or recurring dates.
  • You can also schedule pins in the same manner from the home page dashboard, our photos area, via CSV or from anywhere on the web with our Bookmarklet.

Pinterest Marketing

Sushi Samba

 

Like all things social media, Pinterest can be used for marketing. When you consider how many people are currently on Pinterest, this probably seems like a no-brainer. But this is especially true if your business is aimed at women.

When you start your business’ page on Pinterest, it makes sense to fill it with images of the services you provide or products you sell. But don’t stop there. It’s social media, after all. Use Pinterest to interact and engage with your customers. Companies like L.L. Bean, Nordstrom and Applebees have all launched very successful Pinterest campaigns. There’s no reason your company can’t do the same.

  • Re-pin images that are relevant to your business, its location, and its customers
  • Comment on boards for possible customers or business partners.
  • Pin images that come directly from your website so that when people click on the pin, they are directed to your website where they can learn more about you.
  • Invite others to pin to your boards. When you do this, your board becomes part of their profile and your reach grows.

Pinterest Tips

nursery pinterest board

 

There are some easy ways to get the most out of your Pinterest use. These go beyond the Beginner’s Guide to Pinterest to put you on your way to becoming an expert.

Make it easy for people to repin your content: One of the best ways to do this is to make sure you have Pinterest sharing buttons installed on your website.

Make it easier for you to pin: install a “Pin It” button on your browser’s toolbar. This makes it extremely easy to pin images whenever you find them during your internet browsing. You can also use the Socialdraft’s extension to do this.

Craft DIY Posts & Boards: Pinterest users are very DIY (Do It Yourself), meaning they love posts that help explain how to make something. Recipes, for example, are easily the most popular post on the board. You’re 42% more likely to see them get clicked than any other kind of post.

Collaborate with others: We mentioned this earlier, but get creative here. For example…say you are a restaurant in New York that uses only local suppliers. Invite them to post to your Pinterest boards so they can tell your audience what they’re up to.

Don’t go crazy in the beginning. If you overpin items, you’ll end up with followers who are sick of always seeing their board cluttered with your interests. Pin at a pace (and use a Pinterest scheduling tool like Socialdraft to keep you organized and consistent).

Hopefully, by now you feel a bit more comfortable giving Pinterest a try. Now that you have your Beginner’s Guide to Pinterest, it’s time to get started. Your bottom line depends on it.