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With over 250 million monthly users, Pinterest is an extremely effective marketing tool on social media. Additionally, 77.4 million Pinterest users are in the US. Pinterest marketing is an excellent way to drive traffic to your blog or website.

But if your Pinterest marketing campaign has become too time-consuming, we’ve put together valuable tips that will save you time and enhance your marketing strategy.

Pinterest Tips You NEED to Know

Follow New Pinners

how to get followers on pinterest

Use Pinterest search to find pinners that are well suited to your brand and try to follow five new pinners daily. If you’re unsure about following certain pinners, check their profile to be sure.

Increase Pin Visibility

How to get more Pin Clickthru

When uploading Pinterest images, use vertical images with an image aspect ratio of 2:3 or 1:3.5 to get more visibility on your pins.

Comment on Pins

How to grow your Pinterest following with comments

Make a point to comment on pins you find interesting, and if possible, include a link to content that may add support to your comment. But stay clear of making a promotional comment.

Pin With iPhone

You can pin from mobile Safari and Chrome with your iPhone. Just enable the share extension for Pinterest. Tap the Share icon then swipe left and tap More in the second row of the share menu. In the Activities menu, turn on Pinterest and hit Done. The Pinterest button will appear when you tap the Share icon. Remember to clear your Pinterest app’s cached data.

Embed a “Follow Me on Pinterest” widget on your Blog or Website

Use this link to obtain a widget and corresponding code you can embed on your blog or website.

Review Analytics For Creative Pins

To find inspiration for original pins, review Pinterest Analytics to determine which images are getting the most likes and comments. After you have discovered what your best pins are you can utilize what you’ve learned before creating new pins.

Use Canva to Create Pins

Canva is a cheap Pinterest Image tool

On Canva select the default Pinterest graphics layout and create your design. Canva has pre-designed text options as well as photo layouts and textured backgrounds. All of the editing tools are online.

Pin at Optimal Times

By scheduling pins you can reach your audience at the best times.Check Pinterest analytics and play around with times to figure out what works best for you. 

Use Pinterest For Product Rating

By posting images of potential new products on Pinterest, you can determine which products receive the most favorable responses. You can even study responses based on geographic location to forecast where and which items will sell.


Pinterest is a web traffic powerhouse. Why?

    • Pinterest has over 100 million ACTIVE users
    • Pinterest has 176 million registered users
    • 85% of users are females (great for those of you in e-commerce)
    • 42% of adult US online women use Pinterest
    • But the men are not to be left behind, 13% of adult US online men use Pinterest (and this is quickly growing)
    • 30% of all US social media users use Pinterest
    • Pinterest drives 5.06% of overall visits to websites

Those Pinterest stats are pretty significant. It means that if you are consistent on your Pinterest posting, and spend a little time engaging your audience, you can not only increase traffic to your website but also increase sales…that means ROI and a profitable business. Are you ready to get serious about Pinterest? Sign up for Socialdraft, this way you can schedule pins to the site & save time and hassle.

How does Pinterest Scheduling on Socialdraft work?


Scheduling Pinterest pins on Socialdraft is ridiculously easy. With Socialdraft you can schedule your pins from anywhere (even your smartphone or tablet).

First, Add Your Pinterest Account to Socialdraft

How to Connect Your Pinterest Account and Boards to Socialdraft

When you sign up, message our team (there is a support box on the bottom right hand of this screen), so we can get you set up properly. Then, follow these steps:

1. Click the Pinterest Connect Button (it will be on top of your screen)
2. Agree for Socialdraft to manage your Pinterest boards
3. The page will redirect to Socialdraft connection page with your Pinterest boards

**If you are a current user and have notifications turned off, head to Settings > Social Profiles > Connect to Pinterest

How to Schedule to Pinterest with Socialdraft

Cheap Pinterest Scheduling Tool

Scheduling a Pin to a Pinterest using the Socialdraft drag & drop calendar can be done in multiple ways.

Schedule to Pinterest From the Homepage Dashboard

Easy Pinterest Scheduling Tool

1. Go to the “Create a Post” area
2. Enter your Write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest (and any other social networks you want to schedule this post to) and select the Pinterest board(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”

Schedule to Pinterest From the Drag & Drop Calendar

1. Click on the date you want the schedule to post
2. When the modal box pops up enter your write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest (and any other social networks you want to schedule this post to) and select the Pinterest board(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”

Schedule to Pinterest with the Socialdraft Bookmarklet 

How to schedule pins with the Socialdraft bookmarklet

1. Make sure you have the bookmarklet installed 
2. Click the bookmarklet and once the modal box pops up enter your write up
3. Upload a photo (necessary for Pinterest)
4. Select Pinterest (and any other social networks you want to schedule this post to) and select the Pinterest board(s) that you want to schedule this post to
5. Click “Schedule this Post”
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”

From The Socialdraft Instagram Repost Tool


1. Search for  a keyword. Hover over the image you want to share and click “share”
2. A new window will open, enter your write up
3. Select Pinterest or Facebook (and any other social networks you want to schedule this post to) and select the Pinterest board(s) that you want to schedule this post to
5. Update the write up (and give the original poster credit – it’s just polite)
6. Select a date & time (or click TrueTime to have Socialdraft pick the optimal time)
7. Click “Schedule This Post”

What does Socialdraft do besides Pinterest Scheduling?

Socialdraft is an all-in-one social media scheduling and management tool. With Socialdraft you can:

  • Set up team members with different permissions.
  • Decide if a team member can post with or without approval.
  • Schedule posts to Facebook pages, Instagram, Twitter, LinkedIn, and Pinterest.
  • Pull unlimited reports for Facebook and Twitter.
  • Schedule reposts from Instagram to all your other social networks.
  • Schedule via CSV.
  • Duplicate posts.
  • And much more.

Ready to try Socialdraft? Take us for a risk-free trial today. 

Promoting your brand on social media involves managing several social media platforms. This can be a time-consuming task, but with the right tools you can save quite a bit of time. If Pinterest is one of the social media platforms you are using to promote your business, we’ve put together 20 Pinterest tools that will save you a lot of time (and check out our Pinterest board – we love to post quick tips & SMM news).

Top Pinterest Tools

1) Socialdraft Pinterest Scheduling Tool

Use Socialdraft to schedule Pins to Pinterest

As with every feature on Socialdraft, we wanted to make scheduling Pinterest pins easy-peasy. With Socialdraft you can schedule your pins from anywhere (even your smartphone or tablet).

1. Click the Pinterest Connect Button (it will be on top of your screen).
2. Agree for Socialdraft to manage your Pinterest boards.
3. The page will redirect to Socialdraft connection page with your Pinterest boards.

Socialdraft also allows you to find beautiful images on our Instagram area and share them to Pinterest with a few easy clicks.

2) Pic Monkey

Best apps for creating pinterest pins

Pic Monkey is a free image-editing tool — think of an online Photoshop lite — Pic Monkey can help you create just about any image you’d like, with any feature you might need. You can touch up and edit an existing image or create a brand new image from scratch. And perhaps my favorite feature of Pic Monkey is that you can get started without ever logging in or signing up; just click the “Edit for free!” link in the very top right corner.

3) Piktochart

Easy to use Pinterest creation tool

Piktochart’s interactive layouts allow you to build a complete infographic, embedding charts, photos, and more. You can get started with a prebuilt template (and then customize yourself) or you can go truly bare bones and build the entire infographic however you see fit. Piktochart comes with a huge number of icons, shapes, and objects that you can easily add into your editor.

4) Over

Use over app to create pinterest pins

The Over app for iOS and Android lets you choose any image and customize it with text, fonts, colors, and type sizes. It lets you change the color, and you can rotate the text. You can also add shapes.

5) Quozio

Pinterest Quote tool

Just visit quozio.com and fill in your quote. Or get the bookmarklet which lets you instantly create an image out of any text you highlight on a web page. After you provide your quote, scroll through the various styles and find the one that best matches it. Then share with your friends.

6) Page2Images

How to convert screenshots to Pinterest Pins

Page2Images will take the current browser page, snapshot it and send it to Pinterest as a new pin. You can also specify image size, device, screen size, and more.

7) GetStencil

Tools to make Pinterest Pins

Share As Image lets you construct an image from text With customization options. With the Chrome extension, you can select text from any website and build an image based on your highlight.

8) Pinterest widgets

A list of useful pinterest widgets

These five widgets from Pinterest allow you to integrate your Pinterest presence with your website. The five widgets are a Pin It Button, Follow Button, Pin Widget – lets you embed one of your pins on your site, Profile Widget – displays up to 30 of your latest pins on your site, and Board Widget – displays up to 30 of your favorite board’s latest pins.

9) SumoMe Image Sharer

How to make it easier for people to share from your site to Pinterest

Image Sharer makes it simple for your readers to share the images on your site and link back to you, driving you viral traffic. When your visitors hover over your images to share them, you can pick exactly where the icons show up: in the middle, on the left, on the right, top, or bottom.

10) Canva

Canva is a great free pinterest tool

Use Canva’s drag-and-drop feature and professional layouts to design graphics. You can design presentations, social media graphics, and more with thousands of beautiful layouts.

If you are looking for an all-in-one social media tool that works with Pinterest, make sure to check out Socialdraft. With Socialdraft you can schedule content to Facebook, Instagram, Twitter, LinkedIn, AND Pinterest. You can also schedule reposts from Instagram to Pinterest, pull reports for Facebook and Twitter, set different permissions and much more. Click here to sign up for your Risk-Free trial of Socialdraft. 


As you already know, Pinterest allows users to upload and manage images known as pins, and other media content through collections known as pinboards. Pinterest also allows companies to create pages to promote their businesses online which can serve as a “virtual storefront.” Pinterest has HUGE potential for small business marketing, but only for those who know what they are doing and who use the right tools. Today, we will discuss our favorite Pinterest tools for small business so you too can save time on your Pinterest marketing efforts and actually see a return on investment from your time.

Pinterest Tools For Small Businesses

Online consumers view Pinterest as a place to get inspiration on what to buy, and Pinterest is a powerful vehicle for brand association, with over 60 percent of the brands out there now using Pinterest to expand brand awareness. And 43 percent of Pinterest members claim they use Pinterest to associate with retailers or brands they identify with, compared to just 24 percent of Facebook users.

If you’re using a personal account for your business, you can easily convert your personal page to a business page which includes analytics to help you determine which of your pins are the most popular.

In a previous article, “Pinterest Tips For Small Businesses,” we provided Pinterest tips and also pointed out that almost 70 percent of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40 percent of consumers who visit Facebook.

In this article – Pinterest Tools For Small Businesses – we’ll provide some useful Pinterest tools to help you showcase your business and expand your reach in a visual context.

Socialdraft Pinterest Scheduling Tool

 hootsuite pinterest

Can’t blame us for a little shameless promotion. With Socialdraft, you are able to have multiple people on your team schedule pins to different accounts and different boards. On top of that, Socialdraft allows you to manage Facebook pages, Instagram accounts, Twitter accounts, and Linkedin business pages, making it an all-in-one social media tool.

Canva – Pinterest Design Tool

A list of Pinterest design tools

So….we use Canva…and we use the free version for work…and it is awesome. Big ups to Canvas creators for making it so we don’t need to rely on Photoshop for everything. They get a HUGE recommendation form everyone on our team.

PicMonkey – Pinterest Design Tool

Another fantastic photo editor to help you make some incredible Pinterest images. Pricing starts at 10.99 per month.

Photoshop – Pinterest Design Tool

How to create Pinterest pins on photoshop

We also use photoshop because it has so much to offer. It sucks to pay for upfront, but if you want to really design your images, this is your tool of choice.

Easil – Pinterest Design Tool

Another design tool with some incredible templates.

Crello – Pinterest Design Tool

How to use Crello

Another image editor we love. It’s simple to use and gives you plenty of options when creating your pins.

Piktochart – Pinterest Design Tool

This Pinterest design tool is focused on ease of use so you can tell your story on Pinterest.

Buyable Pins – Pinterest E-Commerce Tool

Pinterest is awesome for those with something to sell online. The best part of Pinterest’s buyable pins is that they’re FREE (yeah – Pinterest does not take a percentage)…sure, your audience will stay on Pinterest…but if they’re making a purchase, you don’t really need them to go to your site.

TastyPins – Image Optimization Tool 

This WordPress plugin is made to help you optimize your images for Pinterest search. Well worth its $29 price point.

Woobox – Pinterest Exposure Tool

If you have a strong Facebook following and want to piggyback off of that onto Pinterest, check out the Woobox Pinterest tab which lets you share your boards on Facebook and bring that audience to Pinterest where they are more likely to shop.

Pinterest Widget Builder – Pinterest Exposure Tool

If you’re into widgets (and you should be), the Pinterest widget builder will help you create widgets to maximize Pinterest on your website or app.


Pinterest Save Button – Pinterest Exposure Tool

This nifty little button makes it easier for your website visitors to pin your content.


Pinterest Analytics – Pinterest Analytics Tool 

If you’re dealing with social media, then you should be looking at analytics. This would be the number one thing I would tell you to use…after Socialdraft 😉 In all seriousness though, Analytics are the key to Pinterest success, so start off here.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts – including Pinterest boards.
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

You’ve heard about Pinterest. Heck, it’s one of the most powerful social networks and compared to the rest, it’s been pretty much scandal-free since it’s founding in 2010.  You know it’s good for building links and increasing web traffic, but you’ve been overwhelmed lately and really don’t want to start working on another social network. However, if you run a business, want to grow your brand, or need to get more traffic on your website, you’d be silly to ignore this social media powerhouse.  Before we get you started with your Beginner’s Guide to Pinterest, let’s discuss a few stats you absolutely need to know:

  • Pinterest has over 250 million monthly active users (compared with 150 million users in 2013)
  • 125 million are in the USA
  • 81% of its users are Female
  • Men are signing up more than ever. 40% of new users are male.
  • Millennials are active on Pinterest the same as they do Instagram.
  • The average age of a Pinterest user is 40
  • Most active pinners are under 40 years old.
  • 50% of Pinterest users earn $50K or more
  • 10% Pinterest households earn more than $125K.
  • 30% of all US social media users are Pinterest users.
  • Pinterest Drives Tons of Traffic

Those are some pretty strong numbers. Just imagine how much power those pins can have on your business and your profit margin. So stop lollygagging and start scheduling your pins. We’ve got everything you need to get started below (and when you get to the end you’ll learn how to schedule posts to Pinterest too).

A Beginner’s Guide to Pinterest

What Is Pinterest?

“A place to organize and share things you love.” – Pinterest

To that end, it’s helpful to think of Pinterest as a social media platform that works as an online bulletin board. It’s where users can go to “pin” down things they like and enjoy. Pinterest boards can be focused on any subject including:

  • Favorite Restaurants – Great for restaurant supply stores, wine importers to showcase their clients.
  • Wedding Ideas – Great for florists, dress shops, photographers, and wedding venues.
  • Dream vacations – Travel agencies, hotel chains
  • Art – Interior decorators, artists, galleries
  • Decorating Ideas – home supply stores, decorators, department stores

The possibilities for collections are endless and determined by pinners. Since Pinterest boards are focused on public consumption, others can re-pin things from another user’s bulletin board. When this happens, your pins grow within the Pinterest network and your pins (reach more and more people each day).

Once you get started, you’ll understand how addictive it can be. Pinterest allows users to easily organize their pins so they can continuously build their interests and then arrange them in a convenient manner.

How Does Pinterest Work

add pin from website


You can add pins either by uploading them directly from your computer, by sharing a link to a website with images, or by using a social media scheduling tool like Socialdraft. Here’s how:

  • Click the “+” to the left of your avatar
  • Select whether you want to “upload a pin” or “Add from a website”

If adding from your computer

  • Click ‘Choose image’
  • Select an image from your computer
  • Click open
  • Select the board that you want your pin to appear on
  • Add a description
  • Click pin.
  • If you have connected your Facebook & Twitter accounts, you will have the choice to share the pin to those social networks.

If Adding from a Website

  • Copy the URL for the site and paste it into the area provided by Pinterest.
  • Click next.
  • All images that can be posted to Pinterest will come up on the top of the screen.
  • Select the pin by clicking on it.
  • Select the appropriate board
  • Add a description
  • Click “Pin”


With Socialdraft

  • Log in
  • Click create
  • Enter your text
  • Attach your image
  • Select the Pinterest icon
  • Select the Pinterest account
  • Select the Boards you want this to publish to
  • Then choose either 1 day and time, multiple days and times, or recurring dates.
  • You can also schedule pins in the same manner from the home page dashboard, our photos area, via CSV or from anywhere on the web with our Bookmarklet.

Pinterest Marketing

Sushi Samba


Like all things social media, Pinterest can be used for marketing. When you consider how many people are currently on Pinterest, this probably seems like a no-brainer. But this is especially true if your business is aimed at women.

When you start your business’ page on Pinterest, it makes sense to fill it with images of the services you provide or products you sell. But don’t stop there. It’s social media, after all. Use Pinterest to interact and engage with your customers. Companies like L.L. Bean, Nordstrom and Applebees have all launched very successful Pinterest campaigns. There’s no reason your company can’t do the same.

  • Re-pin images that are relevant to your business, its location, and its customers
  • Comment on boards for possible customers or business partners.
  • Pin images that come directly from your website so that when people click on the pin, they are directed to your website where they can learn more about you.
  • Invite others to pin to your boards. When you do this, your board becomes part of their profile and your reach grows.

Pinterest Tips

nursery pinterest board


There are some easy ways to get the most out of your Pinterest use. These go beyond the Beginner’s Guide to Pinterest to put you on your way to becoming an expert.

Make it easy for people to repin your content: One of the best ways to do this is to make sure you have Pinterest sharing buttons installed on your website.

Make it easier for you to pin: install a “Pin It” button on your browser’s toolbar. This makes it extremely easy to pin images whenever you find them during your internet browsing. You can also use the Socialdraft’s extension to do this.

Craft DIY Posts & Boards: Pinterest users are very DIY (Do It Yourself), meaning they love posts that help explain how to make something. Recipes, for example, are easily the most popular post on the board. You’re 42% more likely to see them get clicked than any other kind of post.

Collaborate with others: We mentioned this earlier, but get creative here. For example…say you are a restaurant in New York that uses only local suppliers. Invite them to post to your Pinterest boards so they can tell your audience what they’re up to.

Don’t go crazy in the beginning. If you overpin items, you’ll end up with followers who are sick of always seeing their board cluttered with your interests. Pin at a pace (and use a Pinterest scheduling tool like Socialdraft to keep you organized and consistent).

Hopefully, by now you feel a bit more comfortable giving Pinterest a try. Now that you have your Beginner’s Guide to Pinterest, it’s time to get started. Your bottom line depends on it.


If you own a bar or restaurant, you’re probably looking for every (affordable) advantage to get your name out there. Chances are you are using Facebook and getting frustrated at the lack of reach, Twitter and frustrated at the lack of return on investment, and Instagram – loving it…but worried that it will turn into a pay-to-play network like Facebook did. You’re probably not thinking about using Pinterest to market your restaurant…you’re thinking that Pinterest is just for moms and brides. If this is your thinking, you’re wrong. Every bar & restaurant needs Pinterest. Why? We’re not getting into all the stats for Pinterest (we covered all that in our beginner’s guide to Pinterest post). Think of all the people who are planning trips to your city. They’re probably looking for places to eat and drink, right? They’re looking for things to do. Don’t let travel bloggers tell them where to go and what to do! Create amazing travel boards to promote not just your business but other businesses, landmarks, and services in your area, that way you can control where they go, what they do…and where they eat and drink…at your restaurant or bar. Let’s get down and dirty with some other ideas for you to convert Pinterest users into your customers.

Why Every Bar & Restaurant Needs Pinterest

While you’ve probably heard of Pinterest by now, it’s possible you’re not familiar with how it can help your business. Before you write it off as just another social media platform with no value to your bottom line. Pinterest drives a ton of web traffic, and these pins act as long-term links that will drive traffic to your website for years. It makes sense to use Pinterest as a link-building tool. Let us look more in depth as to why your restaurant needs Pinterest.

Why Should My Restaurant Care About Pinterest?

Consistent Growth.

Pinterest has been consistently growing. Here is a quick look at Pinterest’s growth when it comes to active users over the years:

  • 2010 – 10,000 users
  • 2013 –  70 million users
  • 2016 – 150 million users
  • 2018 – 250 million users


Pinterest is Actually Influential

People love to plan trips on Pinterest, particularly because they can invite friends and family members who are traveling with them to collaborate on their travel planning boards. In fact, 3/4 of Pinterest users look for brand content when planning for their travels and almost 50% of US travelers who are higher spenders ($1,000 or more on travel) use Pinterest. Just because you are not a travel agency or an airline carrier, does not mean you can’t influence their decisions. You absolutely can create content that appeals to that audience in order to have them come to you. As mentioned in the introduction to this article, you as a bar or restaurant can create boards targeted to both tourists and locals. You can create boards that act as a guide to those who are interested in your geographic location in order to pull them into your physical location. Here are a few ideas:

  • Best Restaurant Board – Pin restaurants that don’t directly compete with you (example – if you’re a Latin American restaurant you can include yourself in the pins as well as a sushi place, an Italian place, and a few other cuisine types that don’t directly compete with you).
  • Spots to Check Out – make this board all about interesting landmarks and places in your area. The idea is to get people closer to you.
  • Local Discount Board – Chat with other businesses in the area. Work out a deal so that if one of your Pinterest followers brings you a receipt from their place (for that same day), they get a small discount or token from you (and vice versa). You can also post your happy hour specials, special deals, and more here.
  • Exclusive Discount Board – Create a secret board that is only available to those who follow you on Pinterest…offer them special deals on this board.

The whole idea here is to get creative, have fun, and get butts in those empty seats at your bar & restaurant.

What Other Businesses Use Pinterest?

Plenty of big-name companies like Red LobsterWendy’s, and The Olive Garden. These major companies have over 20 million followers between them. Most importantly, they’re not just pinning the items they sell, they’re finding fun ways to interact with fans and add a bit of personality to their marketing. Pinterest has become one of the best ways to engage customers. Don’t you worry, Pinterest is not just for the big boys. As a small business, you can dominate the local market and gain the loyal following of customers your direct competitors are not yet reaching out to.

Pinterest as a search engine for local restaurants

Pinterest Tips for Marketing Your Bar or Restaurant

Re-purpose Content 

First, don’t get too excited to reinvent the wheel. There is plenty that you can do with Pinterest to broaden your customer base that won’t have anything to do with fancy marketing techniques. To begin with, you will need content. While this is a great time to start showing off what your company does best, don’t feel pressured to start producing new material. It’s fine to re-purpose photos, videos, and articles you’ve featured elsewhere.

Pin Useful Information

Not all content needs to be about your establishment either. You read that right. While followers will certainly enjoy news about deals coming up or new menu items, you’ll gain a lot more admiration for free information they can use by themselves.

Pin Recipes

Recipes enjoy a click-through rate that is 42% higher than any other kind of pin. So share recipes for food or drinks you serve. Your followers will appreciate it in ways that will ultimately support your bottom line. The best practice for this is to post the recipes to your website. This way when you pin the recipe, it leads traffic back to your website.

Keep it Short & Sweet

Studies show that shorter descriptions get more click through. So keep your descriptions short, like tweets.


Video is the future today. Post videos on your neighborhood to attract locals, videos from your suppliers (for example, if you use D’Artagnan or a particular brand of wine), or videos that you take at your bar or restaurant. This is the ultimate type of video. It will allow your followers to get to know your staff, food, and location.

Make Friends

As mentioned above, make friends. Pin your suppliers’ pins as well as your customers. This will let them know you care AND you’ll be able to work off their social circle. Collaborate with Local Bloggers by reaching out to them. Invite them to pin to your travel boards. This will make it so you are always in their mind. While you’re at it…invite them into your place so they know what you’re all about.

If your bar or restaurant hasn’t embraced Pinterest yet, you’re doing so at your own risk. While you may not end up with as many followers as Applebees or Chili’s, there is plenty of potentials if you follow the above advice.

Use a Pinterest Scheduling Tool

As a rule, the restaurant industry is hectic and changes at all times. People call out, fridges break…that means that while you’re putting out fires, you will forget to publish to those amazing Pinterest boards. However, if you set aside 15 minutes per week to pre-schedule your pins, you can set things and forget them. Socialdraft is an easy to use Pinterest Scheduling tool.

Socialdraft allows you to add team members to your account. This way your team can all schedule pins all from one place and you can control all the content before it gets out there.

Socialdraft also allows you to schedule recurring pins. This is an awesome feature if you have reviews to share, recurring specials, and anything that you don’t want your audience to forget.

Socialdraft does tons more, so why don’t you take us for a risk-free trial today.

Hashtags have become mainstream. They’re on tee-shirts, home decor and…of course on Social Media. Hashtags are to Twitter and Instagram what keywords are to Google. Hashtags are great tools for being found on social media. If you begin to think of hashtags with an SEO’s eyes, you will become a much more powerful marketer. Let’s discuss the proper use of hashtags in today’s social media environment.

Social Media Tips on How And Where to Use Hashtags

Hashtags are powerful.

Tweets with hashtags get two times more engagement than tweets without. And Twitter’s research suggests individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase in engagement.

Engagement includes clicks, retweets, favorites, and replies. Tweets with one or more hashtag are 55 percent more likely to be retweeted.

PRO TIP Don’t use hashtags on Facebook. Facebook posts without a hashtag do better than those with a hashtag.


How to Find the Best Hashtags

Competitor Research

What hashtags are influencers using? What hashtags are your competitors using? Check these out and begin to test them out on your own posts.

Use Relevant Hashtags

You may be tempted to use those #like4likes hashtags that seem to get so much engagement. Don’t. That engagement is a waste. That’s engagement from accounts that won’t convert. The name of the game is ROI, not vanity metrics, so concentrate on getting in front of the right eyes. We’ve put together tutorials and lists of hashtags for many industries and subjects on our hashtag directory, so check there before you begin to use them.

Be Mindful of Numbers

Which hashtags are the best to use? You may think that hashtags with over a million posts attached to them are best, but stop and think about this. In platforms like Twitter and Instagram, where content is constantly being uploaded, does it benefit you to use hashtags that are used so often? Nope. These hashtags will make it so you drop out of the feed quickly. Try to use hashtags that have been used between 5000 and 500,000 times. This will put you at a good place for both being seen and getting enough engagement.

Check Hashtags for Context

Could your chosen hashtags mean something else entirely? Before using a hashtags search it. Make sure there’s no nefarious association with it.

How to Manage Social Media With Socialdraft


Now that you understand how to use hashtags properly, you will need a tool to help you implement your strategy. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule to Facebook business pages, and one personal account
  • Schedule to Twitter
  • Schedule to Instagram
  • Schedule pins to Pinterest
  • Schedule to LinkedIn Business pages & one personal account
  • Schedule in bulk w/ a CSV (great for holidays, specials and sharing good reviews)
  • Schedule recurring posts (fantastic for specials and recurring promotions)
  • Download your content calendar (if you want to discuss with your team)
  • Allow others to schedule content, but with different constraints and permissions
  • Assign tasks to team members
  • Engage your community on the feed
  • Schedule reposts from Instagram to all your connected networks
  • Put in your business or brand name as well as that of your principals and track what is being said online (and share the good stuff with a few clicks)
  • And pull reports to see how you’re progressing

If you’re ready to take us for a spin, sign up for our risk-free trial.


If you own a small business, social media can do wonders for growing your business and helping your dreams come alive. Pinterest, allows you to upload, save, sort, and manage images known as pins and collections of pins known as pinboards.

Pinterest is a fantastic visual discovery tool, people go there when they are looking for ideas for projects, events, and interests. Because Pinterest allows companies to create pages to promote their businesses online, small businesses can use Pinterest as a “virtual storefront.”

Pinterest is incredibly effective at driving sales and continuous web traffic. In one case study, Pinterest users spent more than double for products compared to Facebook users, and Pinterest’s 175 million users spend more time on the Pinterest website than other social media venues.

Pinterest is more often used as a destination for shopping, tracking, and product discovery, and 69% of online consumers who visit Pinterest have found an item they’ve purchased compared to only 40% of online consumers who visit Facebook, making Pinterest a stronger vehicle for brand association.

Because Pinterest is so powerful, especially for e-commerce, today we’re going to provide 10 Pinterest marketing tips to help you and your business get the most out of this great visual media platform.

10 Pinterest Marketing Tips That Work

Increase the chances of sales by installing the Pinterest Save button

1) Make it Easy for People to Share to Pinterest from Your Website

One of the most important things any website can do to help people discover their products or service on Pinterest is to install the Save button. The Save button makes it simple for people to save and share things they find on your site. These Pins link back to your website and increase the spread of your content on Pinterest. With this button, your customers and fans are instantly empowered to become your own personal Pinterest marketing army.

Just go to the “Save” button builder, copy and paste a few lines of HTML and JavaScript into your pages, and you’re ready to go. To build your own Pinterest save button, just fill out the Widget Builder form, copy the code, paste it into your page, and you’re set!

How to create your Pinterest descriptions to come up on search

2) Include Pin Descriptions and a Link

Although Pinterest is all about images, SEO is a key player in being found on Pinterest. Your Pin descriptions need to be crafted with Pinterest SEO in mind. Make sure that you craft your Pin descriptions with simple and clear words that explain what is being shown and where the Pinner will go if they click thru to your website. The words in your description will help your Pin to come up in the search.

Finally, adding a link to the caption in your pin description will increase your click-thru rate.

3) Tell The World You’re on Pinterest

Start off by cross-promoting your Pinterest account on Social Media. Then, make it a point to create relationships. Start off with friendlies. If you’re an e-shop, ask your suppliers to spread the word. Work with a PR agent to get you some press about the shop. Lastly, begin conversations with influential users by sharing and leaving comments on other blogs, Twitter, or Facebook pages. The goal here is to attract influencers to repin your content.


4) Pin Consistently

Pinterest’s feed is constantly changing. As people pin, other pins get buried. In order to make this job way easier, use a social media scheduler like Socialdraft. Socialdraft allows you to schedule Pins for your Pinterest boards, even recurring Pins which is an incredible time saver. If you are working with others on the account, you can also give them permission to either one, multiple, or all boards so that you can maximize your efforts.

Pinterest influencers can help with sales

5) Work With Top Influential Users

Connect with influencers, and begin a working relationship with them. Influencers will help you to get more eyes on your pins, broaden your brand reach, get leads and sales. Just make sure to research the influencer first to make sure they aren’t gaming the system and set very clear outlines on what they are expected to do and how you will reimburse them for their work.

6) Get Your Pin Repinned

In order to expand your brand’s reach, strive to get your original pins repinned. If a pin does not get repinned, repin it or schedule it again at a different time of day until it does get repinned. Change the write-up, keywords, and even the image to see what will work best to get it re-pinned.

7) Make Your Pins Mobile Friendly

This is especially important now that people are spending more and more time on their smartphones. Always ask yourself how that pin will look on a tablet or mobile phone. A good rule of thumb is to make your pins vertical.

Keep images and text easy to read on Pinterest

8) Share Text As An Image

Since images get 84% more click-throughs on links than text-based posts, make text into an image. There are tons of tools you can do this with, including Canva. Check out the example above. Which image do you see first? The one all the way on the left, right? That’s because it is easy to read and the text is kept to a minimum.


9) Schedule Pins in Bulk

There are various ways to do this with Socialdraft:

  • Campaigns: You can group various boards into campaigns. When you want to share the same content to all those boards, you can simply schedule to that campaign.
  • Recurring Posts: This is great for evergreen content like that loss-leader tee-shirt, that awesome blog post an influencer wrote about you, or those incredible Amazon reviews. Schedule it once, set it as a recurring post and you’ve saved yourself tons of time.
  • CSV Bulk Scheduling: Excel is so powerful. Add your content to a CSV bulk file and upload your content as often as you want. It’s super easy.

10) Use Buyable Pins

If you’re an online shop and you don’t have these, you’re missing out. Buyable pins are free and will increase your sales because people can buy directly from Pinterest. That’s powerful. Pinterest also makes it super easy to promote these.

We hope you enjoyed these Pinterest tips to help you get more sales.

Pinterest is an incredible resource for businesses. It drives a huge amount of traffic to websites, it allows your audience to market your brand (for free) and is a great way to market your brand online. However, it’s not as simple as randomly pinning to your boards.  Before you start strategizing on the type of content that is best to promote your business, we’re going to give you a few tips in this Pinterest guide so you can make sure that your pins get seen, shared, and loved. The idea here is that your pins actually drive an ROI (return on investment).

Pinterest Guide to Effective Pinning

Unlike Twitter & Facebook, Pinterest image posts have a much longer lifetime. Tweets live for about 20-30 seconds. Facebook posts live for around an hour (and who knows if that is even the case with Facebook’s algorithm changes and focus on advertising). Pins get shared and re-shared working for you much, much longer. You may see web traffic coming to your website from your pins for well over a year. But, with the following knowledge, you can optimize your pins to get the most out of them.

Best Image Size for Pinterest: 735px x 1102-ish

Pinterest pins perform best at 735x1102 px sizing


The best-performing pins on Pinterest are taller images. They are more easily seen and take up much more real estate in the feed. They are also perfect for mobile. Your blog’s layout may not work with this image, so you’ll have to create a custom image to pin to Pinterest. This is super easy to do with apps like Canva (which is free).

Test out different Pin sizes to see what works best for you and your brands. Most effective pins are somewhere between 735×1102 to 736×1128 pixels high.

You’re probably saying “But…then the image won’t link to my website or blog???” Not true. There’s an easy way around that:

How to Customize the Image Pin


1. Create your custom image on Photoshop, Photoscape, Canva or any other image making service.

2. Craft your write up – remember to use relevant key words (example – if you’re a restaurant in NYC’s Lower East Side – use “NYC” “Lower East Side” in your description. The write up should be around 200 words long).

4. Edit the pin to add the link source so the pin points back to your site.

Always Include a Call to Action (CTA)

Add a call to action for best pinterest results



Sounds cheezy, but CTA’s (calls-to-action) are incredibly effective. Facebook recently announced that they’ll be penalizing CTA posts, but Pinterest has no such plans. When you add a CTA to your pin, you can increase engagement by up to 80 PERCENT!!! Need some ideas on calls to action? Here are a few:

1. Pin me!

2. Click through to learn more

3. RSVP Now

4. Sign Up Here

5. Share now

Keep Branding in Mind

Branded Pins to build brand recognition




While you are creating these great images, give yourself credit & brand yourself. Don’t miss out on opportunities to embed yourself in people’s minds. Simply add your logo to all your pins. There are lots of free or cheap apps to help you add your branding to your social media images.

Keep SEO in Mind

Google loves Pinterest. On top of this, you should be thinking of Pinterest as its own mini search engine. When you are pinning images, give them google friendly names. If you’re uploading a picture of say a burger you serve in your restaurant located in New York, don’t be lazy and name it “pic1.jpg”.  Name it “BurgerNYC.jpg” or “BurgerUWS.jpg”. Do this on the image write ups as well. All these tiny changes have a HUGE impact on how your brand is found online.

Use Socialdraft to Schedule Your Pinterest Pins


The nice thing about Socialdraft is that you can use it not only on Pinterest but on lots of other social networks. It also does tons of things, so instead of paying for 5 different dashboards, you pay for only one. What can Socialdraft do?

  • Schedule to Facebook pages, Twitter, Pinterest, Instagram and LinkedIn
  • Pull reports
  • Download content calendars as PDF
  • Categorize your posts
  • Give access to team members while giving your account safe
  • Engage on Facebook, Twitter, and LinkedIn
  • All while using our easy to use drag & drop calendar
  • And tons more.

Want to take Socialdraft for a spin? We offer a risk-free trial. Sign up today.


Most people think that Pinterest is only good for online retailers who have a product to sell to women. This is not entirely correct. In the hands of a savvy business owner, Pinterest can yield an ROI, regardless of the type of business you are. Today, we will discuss Pinterest marketing for local business including how to find content, how to optimize your pins and how to figure out if your efforts are working.

Pinterest Marketing for Local Business

1. Pinterest is still dominated by women. According to Pew, of all US online adults, 45% of women use Pinterest as opposed to 17% of men.

2. A Millward Brown’s study found that the above were probably planning an event (weddings or vacations) within the next six months.

3. 96% of people who are active on Pinterest use it to plan for the above events.

4. Pinterest is a network for all ages, millennial, Gen Xers, and Boomers are all pinning. What’s the breakdown?

  • 36% – 18 to 29
  • 34% – 30-50
  • 18%  – 51-69

Pinterest is also investing into the local space with their release of Place Pins and Guided Search. This means that if you are a local business, you need to start thinking about your pinning strategy (and we have a few tips to help you optimize your pins for visibility). If you are a local business, you may also want to check out these tips on how to market your business on Pinterest.

The question now is how do you find your local targets, how do you make it easier for them to find you, what do you post, and how do you measure success.  Let’s get to it.

How to Find An Audience for Your Local Business on Pinterest

Before you do anything, you need to have a full understanding of who your customer is. If you are a dentist in a suburb and most of your customers are kids getting braces, then you need to target their moms. If you are a pool hall, your audience may be males between 30-45. Once you have figured out who your audience is, you need to research who they follow and what they pin. How do you do this? We recommend the following techniques:

Category Search

How to use categories on Pinterest to get content ideas

  • Check categories on Pinterest
  • Click on the main category you think your audience may be interested
  • Click on some of the options that come up and explore the content there

Keyword Search

How to get ideas for Pinterest content

For this technique, you can do a few different things. First, start by checking out your location: state, city, neighborhood. Get ideas from the content that is being created there. For example, if you are a local business in Kentucky, you can search ‘Kentucky’, ‘ Kentucky + type of local business’ (Kentucky + hair salon)  or ‘Kentucky + another industry keyword’ (Kentucky + ombre). From here you can get plenty of content ideas, see if influencers are pinning about your industry in your city and much more.

Create Boards to Capture Your Audience

How to decide the types of Pinterest boards for your local business

Once you have done this research, take the topics and keywords found to create boards. Take Bin 36 restaurant in Chicago. They have strategically come up with topics that are relevant to and connect their audience. Some of their boards:

  • Wine (wines for sale, wine tips)
  • Events (Chicago events & restaurant specific events)
  • People (their staff & customers)

These boards are all relevant and speak to a local audience that can convert.

Optimize Your Profile for SEO

Use keywords on Pinterest to be found

When you create your Pinterest profile, start off by making sure all of your information is filled out properly. Then, make sure that you add keywords so that when people search for you, they can easily do so. Add these keywords to your profile name, profile description, board titles, and board descriptions.

Use Vertical Pins That are Easy to ‘Read’

How to create images for your local business on Pinterest

Vertical images take up more space on Pinterest, and are easier to see on mobile. When you create pins, don’t be tempted to push out images with small writing. Text-heavy images are hard to read on Pinterest on search and even harder to see on mobile. Instead of trying to get everything out in one image, focus on one thing so you can truly entice your audience. The example above shows exactly what we mean, but we encourage you to do a similar search on mobile. If you see things that don’t make sense, make a note of them so you don’t do them later.

Use Rich Pins

Rich Pins will drive more engagement for your local business on Pinterest.

Article Pins: If you have a blog, use article pins when pinning this type of content. It will pull in the headline, author, and description to make your life easier.

Product Pins: If you sell anything on your website, these pins will bring in the name and price of the product.

Place Pins: These will include a map, address, and phone number. You should absolutely be using these for your local business.

Note: You will have to reach out to your webmaster so they can add the code for rich pins to your website.

Engage on Pinterest

Set aside 15-30 minutes per day to engage your audience. If someone repins you, thank them. If someone pins about your city, leave a comment on their pin. If someone comments on your pin, comment back. These little actions have a huge impact on your building relationships and getting them to come to your business.

Use the Right Tool for Pinterest Marketing for Local Business


Socialdraft is an affordable and easy to use tool that can help you manage not just Pinterest, but all the major social networks for your local business. With Socialdraft you can:

  • Schedule to Facebook pages, Twitter, Pinterest, Instagram, and LinkedIn
  • Pull reports
  • Download content calendars as PDF
  • Categorize posts
  • Give access to team members while giving your account safe
  • Engage on Facebook, Twitter, and LinkedIn
  • All while using our easy to use drag & drop calendar

Want to take Socialdraft for a spin? We offer a risk-free trial. Sign up today.

If you’re not marketing yourself on Pinterest, then you’re missing out. Pinterest is incredible at driving web traffic, especially for those who are marketing in the areas of food and beverage, home decor and repair, and anything creative. If you have an online shop, then Pinterest needs to become a priority if it isn’t already. These Pinterest Statistics for 2017 will help you better understand why you need to be on this Pinterest and give you a few tips so you can be more effective on the network.

RELATED VIDEO: “Socialdraft’s Pinterest Scheduling Tool”


Pinterest Statistics For 2017

Pinterest is Growing Fast

Pinterest has over 150 million monthly active users. Pinterest is not slowing down. Let’s take a look at their numbers over the years:

  • 2010 – 1 million
  • 2011 – 10.4 million
  • 2012 – 20 million
  • 2013 – 48 million
  • 2014 – 70 million
  • 2015 – 100 million
  • 2016 – 150 million

Looking at this solid growth and this very strong user base you should already be considering marketing yourself on the network. There are probably already people pinning about your brand or business on Pinterest. The main people go to Pinterest is to create collections of things that inspire them and to search for answers to problems, so when you create your boards, keep this in mind.

Pinterest Has a Healthy International Audience

More than 80 million Pinterest users currently reside outside the USA. This means that more than half of Pinterest users are international. On top of that 75% of the new people who are signing up are from outside the USA. This means that if you are an international brand, you have a place where you can reach a global audience. This also means that you need to keep in mind what your business demographics are an implement a Pinterest strategy for your social media calendar that fits the audience you are marketing to. This includes time zones, cultural appropriation, puns, etc.

Pinterest is Browsed on Many Devices

Currently, 84% of Pinterest users are browsing the network on smart phones, tablets, and on their computers and laptops. 75% of these people are browsing on their mobile devices. This means that when you create your content, you need to consider how it will look on Pinterest mobile. Is the font clear and easy to read, are the images too small to see?

There is a second thing you need to consider here. People are also browsing before going into local businesses. Your customers are doing research before they shop, they are checking prices and reviews to make sure that you are offering them a fair deal.

Pinterest Users Are Gen X-ers

This means they are young, but not too young. 67% of Pinterest users are slightly younger than 40. What does this mean, this user has disposable income and are willing to shop. Keep their needs and desires in mind and look at analytics on your website to see what content already interests them, it could work on Pinterest as well.

Men Are Pinners Too

The male audience is rapidly growing on Pinterest

The percentage of men on Pinterest has grown 120% from last year. This means that Pinterest is no longer just for women. Men are currently the fastest growing demographic on Pinterest. This probably has something to do with Pinterest’s new and improved search which allows us to filter by gender.

Pinterest Affects Purchases

Pinterest drives sales for both regular ecommerce and shopify

It is reported that 87% of Pinterest users have bought stuff because they saw it on Pinterest. Are you going to let this opportunity go by? If you are not active on Pinterest you are seriously missing out. On top of that, 93% of Pinterest users use the site to plan out purchases. Are you still not convinced? 47% of pinners discover brands on Pinterest as opposed to other social networks.

Pinterest Affects Offline Purchases

Pinterest drives sales for local businesses

Yup, 72% of Pinterest users check out the site to figure out what they want to buy offline. This means that if you are a local shop, you can increase in-store sales by promoting on Instagram.

Pinterest Is For Brands, Not Celebs

If you are a brand or business you will do better than celebrities on the network

People don’t follow Kim K on Pinterest, that’s what Instagram is for. Currently, 83% of Pinterest users follow brands over celebs. This is especially good if you are selling something.

Pinterest Will Send Traffic To Your Website

More than 5% of traffic to websites is driven by Pinterest. This seems small, but it is quite significant. Facebook is the only other network that drives more traffic to websites at 25%. That means that between the two, they are creating 30% of website traffic. Pinterest is currently the 2nd highest referrer of traffic to Shopify stores. Pinterest works when it comes to driving traffic.

Pinners Have Money

Remember when we discussed that Pinterest users are right below the 40 year mark. They also happen to be 9% richer than non-pinners. Just think about this power, with Pinterest you can push your items and services at a fraction of the cost of traditional advertising, and all you have to do is be active on the network.

Pinterest Ads Work

Promoted pins result in a 7x higher spend compared to traditional marketing. These promoted pins look like regular pins, but they include information that drives sales. Pinners are on the network to shop and they react by spending more when you make it easier for them. Interestingly enough, pinners who see promoted pins are 40% more aware of the brands and products they see and they report that they are 50% more likely to make a purchase.

Even better still, 70% of sales that come in from Promoted Pins are brand new customers. This means that they have discovered new brands and completed a buy.

How to Use Socialdraft to Schedule Pinterest Pins

You can use Socialdraft to schedule pins to multiple boards on Pinterest. You can even assign certain boards to your team members to split up the work. If you’ve just hired a freelancer, intern, or VA, you can set up their account so that they can schedule content, but it must be approved by you before it publishes.

This is all on top of all our other features such as Facebook scheduling (to accounts and pages), LinkedIn scheduling, Instagram scheduling, Twitter Scheduling, reporting, our all-in-one inbox and our amazing Instagram engagement tools.

How to Manage your Pinterest Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Pinterest. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Truth be told, it is a lot easier to market on social media than a lot of people make it out to be.

Sure, there are a lot of landmines that you need to avoid in order to have consistent success on social media – but that’s true of any marketing medium. You need to keep your head on a swivel when sending out direct mail, advertising on television or on the radio, and even when you’re using local advertising messages and mediums.

But, for one reason or another, people have a really difficult time when it comes to social media marketing. Maybe it’s because this medium is completely driven by your market, your prospects, your customers, and even your competitors, so there is a lot less control than in more traditional channels.

Thankfully though, we are going to break down Pinterest Marketing for you so that it becomes simple and straightforward. This guide will make it easier to get all the results and return on investment that you have been hoping for. Think of this as the Pinterest marketing complete guide, a companion for Instagram Marketing 101 – everything you need to know to dominate online today.

It’s impossible to market successfully without first understanding your market


A lot of otherwise smart and savvy individuals make major mistakes and big blunders on social media and marketing in general when they try to make moves, create new campaigns, or leverage new advertising opportunities without first understanding EVERYTHING about their target market.

Now you need to know who is using Pinterest. Here are a few interesting statistics, but if you want to learn more, click here for our in-depth look at Pinterest demographics.

  1. 100 million people use Pinterest
  2. 85% of Pinterest users are women
  3. 75% of Pinterest users have purchased something on Pinterest
  4. 60% of Pinterest users are in the US

So why do these people use Pinterest? You’ve got two types of people using Pinterest for different reasons:

Regular People: They use Pinterest for two main reasons:

  1. It is fun. It’s a delight to discover things, to categorize things, and to visually entertain the mind. They like sharing with family and friends.
  2. They’re using it for planning purposes. Think of all those brides to be. They keep track of dresses they like, cakes, toppers…you get the idea.
  3. To save how to’s: Pinterest is a great place for those of us that are crafty. If you ever hop on this social network, you’ll be bombarded with how to’s and crafts.

Marketers: We do all of the above, but we have a purpose outside of just fun:

  1. Build links to our websites & get clicks from Pinterest users.
  2. Build a brand presence.

Business Accounts on Pinterest

What are the advantages of a Business verified account

If you are a Business, we recommend that you open up a Business account, this way you can:

How Often Should I Pin on Pinterest?


You should be pinning daily, and you should be pinning more than once daily. When you do pin, don’t pin all your pins at the same time. Instead, schedule your pins using a system like Socialdraft so that you can space your Pins throughout the day. You don’t want to bombard your audience with a ton of content all at once.

Optimize your content to the kinds of customers you’re hoping to attract

List Pins are very popular on Pinterest

While there are 100 million people using Pinterest, they aren’t all going to become your customers. You need to think very carefully about who you want to reach so that you can build your Pinterest strategy around them.

Think about your niche, your audience, where they are located. Before you start pinning, focus on your ideal customer, and alienate EVERYONE ELSE. You are marketing on Pinterest for business, so random repins and engagements will not help your bottom line. The idea is to create the kind of lasting impression that builds real relationships for your business. Here are a few ideas on the types of pins that work across all markets:

  • Problem Pins: This pin should pose a problem in the image and your write up should let the audience know that a click thru will give them the answer to the problem
  • Lists: People love lists. Why? They are easily digestible AND they usually solve a problem. Wouldn’t you want to click on “10 ways to increase your Facebook engagement”, or”5 easy exercises to tone your arms”?
  • Educational Pins: These pins are to be used by you to educate your potential clients, customer or audience on your product.
  • Shareable Pins: These pins are there to get you more reach, they should be impactful, fun, and encourage repinning.
  • Rich Pins: These are special pins that give your audience more information on products and services. We will discuss this later.

Plan Out Your Boards

How to have a cohesive strategy for your Pinterest Boards

Boards are simple. These is the place where you will save your pins, be they images, videos, or links. Your boards should have a cohesive subject and portray the identity of your business.

The type of boards you create are up to you. You can create boards on travel, tech, fashion, or anything else that you can imagine.

It may sound simple, but since you are on Pinterest to market your brand or business, you need to cater your boards to your audience. If you are a food blogger, don’t create a cat board. This does not help your brand or your ROI. Instead, check out the types of boards your ideal customers are creating and take inspiration from them.

The example above is quite simple. Wines of France created SEO minded boards for each of their regions. This very clearly tells their audience what their boards area all about.

How Many Boards Should I Create

It’s really up to you, but keep in mind that a Business Pinterest account is here to entertain its audience. You most likely won’t be able to do this with 1 board. Start off by creating 8-10 boards that are all related to your business. Think about your branding and how you can portray this with each of your boards.

How to Name Your Boards

You can take one of two approaches to naming your boards. Test both out and see what works better for your particular brand. If you want, you can even create very similar boards, name each with one of the techniques and see which does better for you.

Creative but related names on pinterest boards result in click throughs

1. Creative: These are just fun titles to get people to click through to the board. Aerie does a great job at this. Just check out their Yoga wear board. It’s called Namaste. Not exactly the best for SEO, but it does wonders when their audience clicks through.   A few examples of Creative Board names taken from Aerie:

  • Spring Fling – to promote a spring clothing line
  • Bloggers We Love – A great way to get the blogging community involved with the brand. Also adds value to their Pinterest board.
  • Aerie Blog: This type of board further strenghtens Aerie’s brand.

Benefits of an SEO friendly name on your pinterest boards

2. SEO Minded: This is great if you want Google love. Keep this  simple and with Google in mind. Martha Stewart Weddings is a great example of well SEO’d board names. These are a few examples of SEO minded boards from Martha Stewart Weddings:

  • Wedding Table Settings
  • Urban Wedding Venues
  • Wedding Cocktail Ideas

Secret (Group) Boards

Pinterest also allows you to create secret boards. You can then invite only certain people to Pin with you on this board.

How would you use this for business? Here are a few ideas:

  • Create  secret board for your already customers where you offer discounts.
  • Create a board that is for a member’s only event
  • Create a board that you want to have lots of content, but only make it public once you feel it is ready
  • Track competitors



There is a reason Pinterest is called “Pin”terest. It is a place where you pin things that interest you by categories. Pins are visual bookmarks. Once you click on a pin, it will redirect you to the site where it came. So basically, you store weblinks on Pinterest by using images and videos. It’s that simple.

Number of Pins Per Board

There’s no right or wrong answer to this, but the idea is very similar to the board number idea. You don’t want to bore your audience, so start off with 20-25 pins per board. This way your audience will not get bored and leave when browsing pins on your boards. You also don’t want to go too crazy and give people too much to scroll through, so keep the maximum at around 100-150 pins per board.

Pin Layout


You don’t want small pins. You want tall beautiful pins that take over a lot of real estate. This will increase your click through. You can create custom pins on Photoshop, but I find Canva to be extremely easy for this (besides, it’s free). If you do make these custom pins, make sure to edit the url so that the pin redirects where you want it to (the video above is a quick tutorial on how to do this).

Create a Unified Voice

how to create a unified Pinterest identity

Just like Instagram, your pins need to always communicate your brand voice. Before you begin to Pin, think about how your brand needs to be viewed by your audience. This includes the aesthetics as well as the types of pins you will post.

If your company already has guidelines for branding, use these. If not, then you need to create one. There should be a consistent feel across your website, printed materials, and your social networks.

That does not mean that you’re pinning the same content on Pinterest that you’re posting to Facebook or Instagram. Content for Pinterest should be unique and designed for that audience.

How to Craft Your Pin Descriptions

In most social media platforms, you want to keep your descriptions short. People have a short attention span on social, and this is especially so on Pinterest. Besides, you want to get those people to click over to your site, or to take an action…so long descriptions that keep people reading will not help you with your ROI. We recommend that you keep your write ups short and simple. Of course, every brand is different, so test out short, medium sized, and large format write ups, but we find short ones with a call to action work best. Here are a few nice examples:

  • Romantic Bridal Updos
  • Most Romantic Bridal Updos
  • Check out the Most Romantic Bridal Updos

Rich Pins

These are absolutely fantastic. These pins are not like the others. They let business accounts give their audience more information about the items and services that have been pinned to their boards. Rich pins aren’t available to everyone, you need to apply for this feature.

There are 6 types of Rich Pins:

  • App – These pins have an “install” button so that people can easily download your apps right from Pinterest (iOS only).
  • Movie – shows ratings, cast and reviews.
  • Recipe – show ingredients, cooking times and serving information.
  • Article – these give a headline, author and story description so that people are enticed to click through to the article.
  • Product – shows pricing information, availability and where to purchase.
  • Place – These show a map, address, and phone number (awesome for local biz & travel).


How you can use categories on Pinterest to drive more web traffic

Categories are incredibly important. There are 34 different category groups you can put your pins into, so think carefully when you choose. This is one of the many ways people will find your pins on Pinterest. Here are the category types available to you on Pinterest:

Animals and Pets
Cars and Motorcycles
DIY and Crafts
Film, Music and Books
Food and Drink
Hair and Beauty
Health and Fitness
Holiday and Events
Home Decor

Growing Your Pinterest Followers

This has to be done organically (or with ads). If you’re doing this organically, then you should:

  1. Pin (and pin a lot)
  2. Follow people
  3. Like, repin, and comment on pins
  4. Invite your friends

Amplify Your Reach

You can’t build it and expect people to come. You need to use tools to push your Pinterest account to your current audience. There are a few ways you can do this:

Connect Pinterest to Your Social Networks:

Go to your account settings and connect your account to Facebook, Twitter, and Google+.  This is especially good if you don’t have time to be active on all social media accounts…but be warned, best practices dictate that you have a separate strategy and different content for each network.

The Pin It Button: Add a “Pin It” button on your site. This makes it easy for people who stumble onto your website to pin your content to Pinterest.

The Pinterest Icon: Make sure that there is a Pinterest icon where you keep all your other social media icons on your website.

Pro Tips

  • Pin colorful images that demand attention.
  • Studies show that warm tones (red & orange) get twice as many repins than those that have cool tones (blue).
  • Tall images do better than wide images. It’s pretty obvious since they take up more real estate. Yse pins that are 735px (and make them as long as you want).
  • Push your best boards to the top of your profile
  • Create seasonal boards & move them to the top of your profile when the season approaches
  • Create evergreen boards and always keep a few of these on the top of your profile
  • Name your images before you upload them. Pinterest uses these as the image title, so think SEO when you’re naming your files.
  • Check the links after you pin. Pinterest doesn’t add a link when you manually upload, so make sure you are adding that link after.
  • Always select a category.
  • Don’t go crazy with hashtags.
  • Never pin ugly or low quality images.

Promoted Pins

Pinterest offers native ad units called Promoted Pins which you pay to have seen by more people. If you’re interested in promoting pins you can use the Pinterest Ads Manager. With the ads manager you can create, edit, and manage promoted pins, but you can only promote pins from your profile, and you need business account.

First Create a Campaign

The 1st step is to create a campaign so you can create start and end dates and manage your budget.

1) Click on the (+) button and select create ad.

2) Choose a campaign goal to determine how your pins are delivered.

3) Enter campaign details.

Name your campaign
Select campaign dates
Ad your daily budget

The 2nd step is to pick a pin to promote.

You can only promote pins that already exists on your board. You can search for your most clicked or repinned pins in the last 30 days. You can also search for pins you want to promote by URL or keyword. Buyable pins, video, GIF, and App Pins are not eligible for promotion. You can only promote content you own, and you can only promote pins that link back to a website. Edit a Promoted Pin by clicking on the pin you want to edit and then click on “Edit a promoted pin.” You can also ad more pins to an existing campaign.

The 3rd step is to add more details.

1) Name your pins.

2) Update destination URL.

3) Include targeted interests to reach based on their interests.

4) Keywords: Reach your audience using targeted keywords.

5) Locations.

6) Languages: default to all languages.

7) Devices: default to all devices

8) Genders

9) Choose a maximum bid per desired action.

The 4th Step is to Send promoted pins for review.

Your Promoted Pins are then reviewed for ad policy guidelines before you set up for billing.


At the end of the day, you are going to have to write your own manual for social marketing to fit your brand. These tips and tricks are here to help you get started on your Pinterest adventures.

If you work the system it will work for you.

And don’t forget, consistency is key…so schedule your Pinterest pins on Socialdraft so you’re active daily.

This is how you win when it comes to business these days!

How to Manage Your Pinterest Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Pinterest. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

With every industry growing more and more crowded with competition, it is vital for business owners to cope with the latest trends in order to make the most sales and profits. Gone are the days when a marketing strategy involved nothing more than handing flyers and free samples – today, it’s all about digital marketing.

A good digital marketing strategy should put several online resources to use, especially if you want to make the most of your online marketing efforts. These days, social media websites are the most common tool of the trade for digital marketers because they offer a wide user base and relatively affordable (often free) features and functions unavailable through other marketing options. Among the most effective social media sites used for digital marketing is Pinterest. Pinterest is particularly good for services and products serving women since 85% of Pinterest users are women. On top of that, 5% of Pinterest users have purchased something on the platform or because of the platform. Those are some pretty staggering numbers, especially if you have an online shop.

I bet you’re wondering how you can get more clicks on your Pinterest pins so that you can make more money. Read on and follow these tips for getting more clicks on Pinterest, and if you want a fuller view into Pinterest marketing, click here to check out our complete guide.

10 Pinterest Tips to Increase your CTR and Get More Sales

1) Use Appealing Images:


Who wants to see a board full of poorly selected images? One of the things that makes Pinterest an effective social networking site is that majority of the content published on the platform is made up of appealing images and photos. Many Pinterest users expect to see visual stimulating and pleasing posts, so you need to make sure that the images you choose for your posts are worth taking a look at. This means that the image provided by the site you’re pinning from may not be the best image for your pin. You can source images on the internet through free image hosting websites or better yet, take photos of your own. You can also use services such as Canva to edit your images. Just remember to edit the link once you’ve pinned your custom pin to Pinterest.

2) Consider Your Landing Page:

Landing pages are called such because this is where your prospects will “land” or arrive if and when they choose to click on your advertisements. That said, you should make sure that the purchase process started by your Pinterest post actually goes further by optimizing your landing page to urge prospects into availing of products or services. Your landing page should offer more information about who you are and why your products or services are necessary and superior to others offered in the market. Basically, you can have the most effective pin on the planet, but if your landing page is not properly set up, there will be no sale.

3) Select the Correct Keywords:

Pinterest allows users to make use of a large number of keywords (150 to be exact) but that doesn’t necessarily mean that more is better. When it comes to selecting the keywords for your post, it’s vital that you choose the ones with high relevance to your consumers. How exactly will you be able to pinpoint those keywords? The first step to understanding what words to use lies in knowing who you’re trying to appeal to. By finding out who your target market is, you will be in a better position to understand what they’re likely to search for. Some markets will respond better to a simple description, others will have to be wooed into clicking.

4) Vertical Pins:

Taller pins perform better on Pinterest

Pinterest has designed its layout to favor mobile viewing, and that translates into vertical scrolling. As a result, thin and long images are more suited in this layout (around 735 x 1000 px). Just look at the example above. The Pineapple Mojito Sangria pin takes up the entire length of the computer screen. This means that people will be more likely to click through and that the images frame the title as well. This change alone will significantly increase click-thru to your website.

5) Use Longer Pin Descriptions:

Using longer, more detailed descriptions under the pin will not only increase your chances of your pin being shared by others, it has a better chance of showing up in search results.

6) Use Rich Pins:

One of the latest additions to Pinterest is the introduction of Rich Pins which include more information about pinned images and the integration of the Pin It button with mobile apps. Rich Pins are Pins that include extra information on the Pin itself. There are 6 types of rich pins: app, movie, recipe, article, product and place. From your feed, you can tell when a pin has more information by the icon that appears below the picture. Pinterest will also update all of your old pins so they’re more useful.

7) Use The Official Pin It Button:

People are more inclined to pin images from your blog using the official Pin It Button which will increase the likelihood of your Pins appearing in search results.

8) Double Check All Links:

Be sure to check that your Pins link back to your intended image or video or the Pins links will be bumped.

9) Limit Hashtags:

The excessive use of too many hashtags included in your descriptions will dilute your ranking. Just keep in mind that each time someone is on your pin, if you have too many hashtags, you are giving them more chances to leave your pin and NOT click through. On Pinterest, hashtags have the complete opposite effect than they do on Instagram.

10) How to Schedule Pins to Boards on Pinterest:

One thing that is key to a Pinterest strategy is to be active on a consistent basis. Of course, you could log onto Pinterest daily to pin and pin haphazardly, but this will not allow you to properly plan. On top of that, there will be emergencies like when you get sick. One big piece of advice is to stop flying by the seat of your pants, start planning and scheduling. With Socialdraft you can schedule not just to multiple Pinterest boards, but to Facebook pages, Instagram, LinkedIn Business pages, and Twitter accounts. This means that you can save tons of time just by logging into the dashboard.

Use a Robust Social Media Management Tool

Socialdraft is a social media tool that will help you manage the most important aspects of social media. You can schedule posts, work with team members, pull reports and much more. Take Socialdraft for a risk-free trial and get to know all its great features today.

Success with social media marketing is a lot easier than most people make it out to be – if you know what you’re doing in the first place. But that’s where most people drop the ball.

A lot marketers, advertisers, and business people try to use social media for their businesses in the same manner as their personal accounts, and that just doesn’t “cut the mustard”. You aren’t going to make any money on Pinterest (or any other social media platform) without taking the marketing channel seriously, doing some research, and implementing things properly.

Thankfully, we can share with you some inside information that will help you unlock the secret to driving web traffic from Pinterest. With the help of the following tips, you’re going to be able to channel the power of one of the largest social media platforms on the planet with more than 100 million users.

12 Tips on Getting More Traffic from Pinterest

1) Understand your target market

The first trick to driving web traffic from Pinterest is that you’re going to need to understand your market and demographics – that’s why a lot of people struggle on this platform to begin with. You have to understand absolutely EVERYTHING about your target market. You need to know who they are, what they are interested in, what kinds of pins they already have on their own Pinterest accounts, and what kind of content today are going to be most excited about.

Create a “persona”, start off with who you think your customer is. Then, head to Google Analytics and see if you are right. Chances are you are at least wrong on a few things. When you understand your market to this level you’ll be able to effortlessly create marketing components and campaigns that allow you to unleash all of the leverage that web traffic from Pinterest as to offer. Without understanding your market, you’ll be flailing around and just adding to the noise and confusion like most others already are.

2) Create multi step campaigns

A lot of people try to figure out how to get clicks to their website from Pinterest with “one shot” advertising and marketing campaigns, but that’s just not going to work. Pinterest users are very savvy, very smart, and very guarded when it comes to marketing on the platform. You don’t want to send them directly from your opinions to your sales page, but instead send them to another piece of killer content that slowly introduces the sales material.

3) Use rich content on Pinterest

Another of the best secrets you’re going to want to use to drive web traffic from Pinterest is taking advantage of the “rich content” options available on the platform. Load up all of your pins with this extra content and you’ll be able to convey a big chunk of your marketing and advertising in a single pin – speeding up the conversion rate and helping you boost your sales figures across the board.

4) Call to action

Every advanced marketer worth their weight in gold understands the value of including Call to Action (CTA).You cannot just assume that your Pinterest prospects are going to take the necessary steps you need them to in order to become your customers, but instead need to explicitly outline for them what you’d like them to do next. This is a big piece of the puzzle people forget when trying to get clicks to my website from Pinterest, but it’s one that will unlock a significant amount of wealth for you.

5) Less text

There are a lot of people on Pinterest who tried to get away with text rich posts on the platform, but you’re going to want to shy away from that as much as possible. Pinterest is, first and foremost, a very visual medium and you’ll need to unlock everything that photos and short videos have to offer on Pinterest. Sure, you might want to include a little bit of text on your images – or sprinkle a couple of text only posts on your page – but you don’t want to go text heavy. Save that for other pieces of your marketing funnel!

6) Post to Pinterest on a Daily Basis

You can’t drive traffic to your website from Pinterest unless you pin. You need to do this daily to keep your content fresh on the feed. Lucky for you, you can now schedule pins using the Socialdraft drag and drop calendar. Just check out how easy it is in the video above.

7) Use Photos over graphics

Photos with people are more successful on Pinterest than graphics.

8) Include a Pin It button on your site

When you add the Pin It button to your site, your customers can save things they like onto Pinterest, which means more people can find it.With a Pin It button.

9) Join group boards

When you pin to group boards, your pins are accessible to a much larger audience. But be selective on the boards you choose to pin on and check out the quality of their pins.

10) Include a link to your blog or website

Including a link in your pin’s description can help drive more traffic to your blog or site.

11) Increase Engagement

Increase engagement by pinning regularly, by commenting on other pins, and by repining content relevant to your business, as well as content from influencers.

12) Schedule pins with Socialdraft


With Socialdraft you can schedule pins in advance, and schedule pins at different times. Remember that each pin is another link you’re adding to the most effective social network for driving traffic, so you want to make sure that you’re active on the network on a daily basis, multiple times per day. Besides, you don’t want to just publish every pin at the same time, sprinkling them throughout gives you a better chance of having more people see, share, and click on your links, so make Pinterest a consistent time of your social SEO strategy.

It has never been easier OR more difficult to own and operate your own business than it is today. The web has completely transformed the way that we all do business. Now, for the first time in human history, it’s possible to start up a global operation with nothing more than $15, a domain name, and a vague idea and be competing directly against some of the biggest businesses on the planet.

This is a double-edged sword, however.

On the one hand, since it is so easy to build your own business, you are going to be able to do so without too terribly much risk and without too terribly much danger. On the other hand, because it is so easy, EVERYONE else (and their brother) is going to be building their own business as well.

You are going to be up against some pretty stiff competition! Not just established companies, but newbies just like you. That’s why you need to unlock the leverage that social media has to offer, especially when it comes to Pinterest. One of the most popular social media platforms on the planet, the overwhelming majority of people on Pinterest are women (close to 80%), and 70% of those users have purchased something either directly from Pinterest or because of Pinterest.

Can you make money on Pinterest?

Social media has opened up marketing and advertising opportunities that never existed previously. With social media, you’ll have the chance to dominate your market without having to spend a lot of money on marketing – as long as you are savvy about how you go through the process.

With more than 100 million people to market to, there is an opportunity to make money on Pinterest. Some sources claim “the average order value of sales coming from Pinterest is $50 – higher than any other major social platform.”

HOW do you make money on Pinterest?

Unfortunately, Pinterest recently banned making money from affiliate links. Previously, affiliate links earned money when users clicked on your specific link to a product and made a purchase. If you are what is known as a “Pinterest Power User”, a Pinterest competitor known as Keep has launched its own affiliate program. Although Keep’s Influencer Program is by invitation only, you can fill out a short application to see if you qualify.

While affiliate links no longer are a source of revenue on Pinterest, several brands are active on Pinterest and some are in search of people to run their social media marketing campaigns.

Pinterest claims there is still ways to make money, such as being paid to curate a board or participating in paid social-media marketing from a board, which involves Pinterest. An experienced crafter can find countless opportunities to learn via Pinterest, and Pinterest boards offer boundless ideas and inspiration.

You can sell your own products using “buyable pins“). You could also consider creating contests to sell your own products on Pinterest. To sell your brand, create Pinterest boards that attract an audience and followers, then create a mailing list.

Once you’ve established a track record of using Pinterest successfully, you could also make money by teaching your strategies to others via e-books and courses.

For more ideas on how to make money on Pinterest, check out this article titled “29 Smart Ways to Make Money on the Side in 2016”. as well as this Money-Making Ideas board on Pinterest that has over 100K followers.

Tools to Make Money on Pinterest

Buyable Pins: 

This type of Pin lets people find and PURCHASE your products on Pinterest. After a merchant is approved for Buyable Pins, Pinners will see Pins with a “Buy It” button that links back to the merchant’s store. When a Pinner chooses to buy a product on Pinterest, order details and payment information are sent to the merchant for processing. Buyable Pins are only available to a select group of retail partners and U.S. merchants with Pinterest business accounts.

Pinterest is testing Buyable Pins with merchants on select commerce platforms. If you’re on one of their supported platforms and want to use Buyable Pins, follow these steps:

1) Review our policies to see if your business is eligible

2) Create a Pinterest business account, or convert your personal account

3) Apply for Buyable Pins (Shopify), purchase the Creatuity plugin on Magento or sign up for the waitlist on your e-commerce platform. (Demandware, Bigcommerce and IBM Commerce).


If you are a Shopify store owner, there is a free app called ShopConnection, it works not just with with Pinterest, but Tumblr, and Fancy buttons and makes it much easier for your community to shop.

How to use Shopify

You can use the Pinterest sales channel to add Buyable Pins to your products on Pinterest. This lets customers in the U.S. using the Pinterest iOS or Android app purchase your Shopify products directly on Pinterest with Apple Pay or their credit card.

Here’s how the Pinterest sales channel helps you build your business:

1) You can sell your products using Buy it buttons directly on Pinterest

2) Automatically enable Buyable Pins for any of your products that have already been pinned on Pinterest (by you or anyone else)

3( Manage Pinterest orders easily with other active sales channels in your Shopify admin.

To get started, make sure your store meets Pinterest’s eligibility requirements, add the Pinterest sales channel in Shopify, and then connect your accounts. Products must meet Pinterest’s product requirements before they can be Buyable Pins.

Pinterest has the potential to completely transform your business, pushing hundreds of thousands or even millions of visitors to your website, to your sales page, and to your online store each and every month for next to nothing – so long as you know a couple of tips and tricks about how to get customers from Pinterest in the first place.

Remember this – close to 100,000,000+ people log into Pinterest each and every single day. Each and every single day. On top of this, 60% of them are located in the United States, and the other 40% use English almost exclusively as their main language of communication on the platform.

Combine that with the fact that close to 70% of all users on Pinterest have either purchased something directly from the platform or because of something that they saw on Pinterest, and you are talking about a digital gold mine.

Ignoring all of the leverage that Pinterest offers would be a major mistake.

Here are a couple of tips and tricks to help you figure out exactly how to get sales from Pinterest without any real extra effort whatsoever.

Seven ways to get customers from Pinterest

There are lots of different things you can do to figure out how to get customers from the interest, but there are roughly 7 different things you can do to dramatically improve your results and give you a significant boost as far as your conversion rates are concerned.

We are going to break down those seven details in this quick guide below.

Take advantage of “rich pins”

Significantly better than traditional pins that you can upload to Pinterest, rich pins and rich content is going to include a lot of extra information about the subject matter right inside that. You’ll be using this “container” to include all kinds of sales and marketing pieces and material that traditional pins never would have allowed you to.

Be smart about the content that you pin

Quality is always going to be the biggest determining factor in whether or not you’re able to convert your visitors to customers on Pinterest, and you have to make sure that you never get lazy.

Always post the highest quality content you can, really try to share unique and new pieces that no one else has access to, and always look for ways to rise above the crowded space that is Pinterest in the first place. If you’re not the strongest when it comes to design, this article we put together will help.

Also keep in mind that tall images do better on Pinterest, and that images without faces do best.

Really sell the lifestyle

In business, there is a real temptation to want to aggressively market or advertise the utility or the functionality of the product or service that you are selling.

This is a major mistake.

It is especially deadly on Pinterest, a website that is very much “lifestyle marketing”. You want to sell the intangible, the experience, and the lifestyle that your products or services offered. This is smart and savvy marketing, advanced marketing plan the best way to learn how to get customers from Pinterest.

This means you should stick to the 80/20 rule – keep at 20% promotional. This tactic will keep your audience coming back and clicking through on your pins. This equals conversions.

Ride the wave

You would have to be at least a little bit crazy to try and buck any of the trends that are happening on Pinterest at any one particular point in time.

Instead, you’re going to want to figure out what’s popular right now and jump on board, riding that wave of popularity to incredible success.

You may have some trepidation about becoming a “copycat”, but as long as you are posting quality information, quality posts, and looking for new and creative ways to attract visitors, you have nothing to worry about – and will be certain to be giving your market everything that they are looking for in the first place.

Run contests on Pinterest

There isn’t a single person on the planet that doesn’t love the idea of a contest, and it’s one of the best ways to get your hands on a red-hot mailing list of excited and eager prospects that are looking for the kinds of things that you have available for sale.

Make sure that you were smart and savvy about the contest (and that you have something premium to offer), and you will be able to make a tremendous amount of money on the back end by learning how to get customers from Pinterest with all of your contests.

Find Customers Who Interact With You On Other Platforms


You can use Socialdraft SmartID to find influential people who have already engaged your audience. Since they are already engaged with your brand, they have a higher chance to convert. SmartID even tells you why they are influential AND will give you their Pinterest profile. So don’t wait for customers to go to you, go to them, like and re-pin their pins. This will put you in front of them instead of your competition.


Pinterest has enjoyed explosive growth, and has quickly established itself as one of the biggest, most popular, and truly dominant forces as far as social media marketing is concerned (just check out these facts and figures and you’ll really understand why Pinterest is so important).

An almost entirely visual medium, absolutely everything about Pinterest has been potential to help small businesses (and large businesses) create the kind of marketing platforms that they never would have had access to previously.

Of course, you have to be smart and savvy about using Pinterest for business marketing. The people that use this platform aren’t exactly all that excited about being “marketed to”, and unless your content is as invisible as possible – in that you hide your sales and marketing messages in native content – you’re never going to have the kind of success on this platform that you’re hoping for. On Pinterest you sell by “not selling”.

Hopefully with this quick guide we are going to be able to show you exactly why you want to use Pinterest for business and how to use Pinterest to grow your other social media networks.

Let’s dive right in!

First, Ask Yourself “Is Pinterest is right for my business and brand?”

Why use Pinterest for business?

Great question!

Because Pinterest currently has close to 100 million users on the platform right now (with millions more signing up every month), you’re going to be able to push a ton of targeted traffic to your online sites, your online properties, and even your other social media networks to give you the kind of combined leverage you need to make a dent in the world of online business.

Make no mistake about it. We live in the middle of the most competitive business environment in human history. Unless you are able to rise above the noise, the confusion, and the clutter, you’re never going to be able to build the kind of business or financial future that you’ve always dreamed of.

But when you tap into everything that Pinterest has to offer, and really start using Pinterest for business marketing, everything changes!

How Can Pinterest Benefit My Business

As mentioned above, the biggest benefit of using Pinterest is that you’ll be able to gain immediate access to close to 100 million users (85% of them being women, and close to 60% of them purchasing things that they’ve seen on Pinterest).

We are talking about a HUGE amount of people. If you are selling anything, this is where you can find your customers, especially if your product is geared towards women.

There may not be an easier way to get your marketing and advertising out in front of this many women that are ready, willing, and excited to purchase products and do a little bit of online shopping.

Combine that with the social proof and influence that popular Pinterest “boards” provide, and you’re going to be able to skyrocket your online success with only a little bit of extra effort on Pinterest.

On top of this, Pinterest drives tons of website traffic…and for a very long time. So if you are looking to drive traffic to your website, Pinterest is the social network to do it.

Maximize the impact of all your Pinterest content


But if you are going to be using Pinterest for business marketing, you need to use it intelligently.

Many people out there simply post on Pinterest hoping for the best but never really giving any thought or consideration to the content that they are putting up. Then they are surprised that they aren’t having any real results!

Of course, you aren’t going to take that approach, are you?

No, you’re going to put valuable content on Pinterest – content that you know your target market is already interested in because you looked at they are favorite Pinterest boards to get an idea of what they are into in the first place – and you are going to maximize each and every one of your posts and your marketing efforts. Here are a few tips to help you maximize the power of your pins:

  • Color: Studies have shown that images with multiple dominant colors get more repins. More then twice than images that just have one dominant color. When you experiment, begin by testing out two colors, then three and figure out the sweet spot for your clients.
  • Use Optimized Sizes: Small images get lost in Pinterest. Make your images BIG. Start off with  736 pixels wide.  Also, remember that taller, vertical images get repinned more than horizontal images.
  • Keep things “Objective”: Studies also show that things (not people) get reppined 23% more. So this is a perfect platform for you to showcase products.
  • Include a Call to Action: Make sure to include a call-to-action (click for more details, click to learn more, repin this recipe) right in your pin description. Posts that include a call to action have 80% increase in engagement than pins without.
  • Check your Pin Links: As seen in the video above, you can edit the links to your pins, so take a few seconds to think about where you want to drive traffic to on each pin and edit the pin to redirect to this location.

Stick to a Pinterest schedule


At the same time, you need to be sure that you are using Pinterest for business marketing on a regular and consistent basis.

Create a Pinterest posting schedule for your business and then stick to that posting schedule religiously. Maybe you are going to post new content to Pinterest every Monday at 9 AM local time, and maybe you are going to post new content to Pinterest every day of the week at 5 PM.

It really doesn’t matter WHAT you’re posting schedule is as long as you stick to one that your followers are going to be able to rely on.

If you are not present on Pinterest, your competition is. This is a network where you need to be constantly present pushing out content and engaging your community.

Leverage Pinterest to grow all of your other social media accounts


Finally, you need to make sure that you are leveraging interest to grow all of your other social media accounts. Connect all of your social media accounts to one another, crosspost content on each platform, and really tried to create multi step marketing campaigns with all of your social media accounts and you’ll see your success shoot through the roof.

By using Pinterest as a bridge or hub to your other social media platforms, you will increase views and traffic on them all. There are some key advantages in using Pinterest to grow your other social media networks. Pins on Pinterest benefit greatly from Google because pins are indexed quicker on Google compared to other platforms. Additionally, over time re-pins from Pinterest can have a tremendous effect on increasing traffic to your other social media platforms.

So for example, if you post content on Facebook such as a video, and then include a pin on a Pinterest board related to the Facebook video like a screenshot, or even multiple screenshot images on one board, along with a link back to the Facebook video, when this is indexed on Google’s search engine, you will get increased Facebook traffic from Pinterest. The same process can be applied to drive traffic to any social media platform of your choice via Pinterest.

Another way you can increase traffic to Facebook, YouTube and other platforms is to link back to your Pinterest account from your other various platforms. In this example, let’s assume you linked back to Pinterest from a Facebook video you created, then from Pinterest a visitor visits your Facebook page, Pinterest served once again as a hub to your other platforms. Don’t forget, on Pinterest you can use text within an image as well as outside an image.

And remember to use a tool like Socialdraft SmartID. It tells you what influencers are already engaging your content on other networks like Facebook and Twitter. Take a few seconds to check them out. Socialdraft will give you their Pinterest link so you can cross engage them on that network. You will find this tool to be incredibly useful.

Why use Pinterest for business results?

Because it flat out works!


If you want to maximize your success on Pinterest when it comes to marketing and advertising, you need to be really savvy about how you use this technology.

A lot of people think that because they have used Pinterest for their personal use in the past they understand how to leverage everything that this social media platform has to offer businesses – but nothing could be further from the truth.

Marketing on Pinterest is an entirely different animal than marketing on almost any other social media platform, and you have to make sure that you are doing everything the right way to improve your odds of success.

Take advantage of the Pinterest information and tricks we’re able to share with you below and you won’t have any trouble whatsoever dominating on this platform ASAP.

Really laser in on your target market

Marketing success is about three specific things – understanding WHO your market is, understanding WHAT your market wants, and understanding HOW to get your message in front of them.

When you are able to master those three elements of marketing, you are going to be able to put your marketing success on almost autopilot. This is true in the world of Pinterest as well as the world of direct mail and television advertising (or any form of marketing and advertising, for that matter).

But unless you know exactly WHO your market is, no amount of Pinterest tips and tricks will be able to help you. Wanna know who the Pinterest user is in 2016?

  • 100 million people are active Pinterest users
  • 176 million people are registered
  • 85% of Pinterest users are women
  • 42% of adult women in the US are on Pinterest
  • 28% of US adults use Pinterest
  • 67% of Pinterest users are under the age of 40
  • 80% of Millennials use Pinterest as a shopping discovery tool
  • 93% of all Pinterest users use the site as a shopping discovery tool
  • 60% of Pinterest users are in the US
  • 18% of Pinterest users have a household income of more than $75K

Basically, if your market is women who are under 40 years old and make around $75K, then you should be marketing on Pinterest.

In order to better understand your market, you’ll want to leverage these tips on Pinterest:

  • “Spy” on your competitors to see what they are posting on Pinterest
  • “Stalk” some of your prospects and customers on Pinterest to see what they are pending
  • Pay attention to all influential members of your market, especially when it comes to how they use social media
  • Zero in on influential Pinterest accounts that you want to leverage to improve your influence on the platform
  • Always focus on popular trends so that you have the edge when new opportunities arise on Pinterest

Break down exactly what your market is interested in

A lot of people have trouble taking advantage of Pinterest tips to get followers not because they aren’t following the directions to the letter, but because those directions aren’t really going to help them get the results that they are after in the first place.

Elite salesmen understand that “you don’t sell the steak, you sell the sizzle” and that “people aren’t interested in drill bits, they really want the little holes that those drill bits make”.

This is the kind of mindset and mentality you need to cultivate to have real and lasting success on Pinterest.

Regardless of what it is you are selling, there are two different things that you really have to offer – the functional or utility product (what it is) and the aspirational or emotional result that it produces or provides.

For example, a car is functional and utilitarian – but a Mercedes (or an Aston Martin) tells the world that you are wealthy and that’s why they are able to command top dollar.

This is the kind of thinking that you need to do as a Pinterest marketer to improve your followers and your conversion rate on the platform.

  • What does your market want most?
  • What does your market want other people to think of them?
  • How important is the emotional value of what you have to sell?
  • How can you increase your in tangible benefits to increase your profit margins?
  • How can you best communicate the aspirational or emotional benefits you have to offer on Pinterest?


The last of the Pinterest tips and tricks that we want to share with you in this quick guide is maybe the most important, but also the one that most people overlook.

Thanks to the power of the web (and social media in particular) it has become ridiculously inexpensive to market and advertise to millions and millions of people all over the world. You need to make sure that you are testing absolutely EVERYTHING) about your offer – your headlines, your images, your copy, your links, your prices, your sales funnel, etc. – until you hit upon a combination that out converts everything else.

This is the real secret to Pinterest success, and this is what is going to allow you to live your financial dreams!



To have any real success growing your Pinterest account, you need to make sure that it is the right fit, that it is going to reach your target market, and that you are going to be able to leverage the platform to its fullest possible ability.

Unless you’re able to check off each of those three boxes, Pinterest probably isn’t going to give you the kinds of results that you’re after – and it may even be a waste of your time.

Thankfully, since the overwhelming majority of businesses out there today are going to be able to cash in big time on Pinterest (after all, with an audience of close to 100 million people, that’s a lot of target markets), the odds are pretty good that you’re going to be able to see some pretty amazing results.

You may even be able to see transformative results right out of the gate!

Pay attention to all of the inside information we were able to share with you below about learning how to grow your Pinterest account. Without having an account that is followed by a considerable amount of people, and an account that is going to continue to grow organically on a daily basis, you aren’t going to be able to really leverage everything that Pinterest has to offer.

But we are going to be the show you how to maximize your account, how to spread miracle grow on your account, and how to dominate your market using Pinterest faster than you ever would have thought possible.

Let’s dive right in!

Important Pinterest Stats

  1.  47 million people currently use Pinterest and this is a growing number
  2.  The average Pinterest user is a woman in her 30s with a growing family
  3.  Pinterest drives more traffic to online shops than any social channel (except Facebook)
  4.  5% of all traffic to online shops & websites comes from Pinterest (pretty impressive with the size of their audience).
  5. Customers have moved from catalogues to Pinterest when they want to shop
  6.  About 56% of the major brands have created Pinterest boards. This means you have a chance.

Market research on Pinterest is almost effortless

As mentioned above, it isn’t going to be all that valuable for you to jump on Pinterest without first understanding that you are target market is on Pinterest, that your target market is active on the platform, and that your target market is easily reached.

Because the overwhelming majority of “boards” on Pinterest are going to be publicly available to view and to research, you’re going to be able to spy on your target market without any real extra effort whatsoever.

All you have to do is find people that follow brands and businesses like your own, check out the kind of pins that they have on their own boards, and you’ll know exactly the kind of content that you need to publish – and whether or not to your time on this platform is going to be smartly invested.

Breaking down the dominant Pinterest market

You won’t be able to learn how to grow Pinterest following accounts until you know exactly who you are marketing and advertising to in the first place.

Thankfully, the stats for Pinterest really aren’t that challenging to get your hands on.

As we touched upon above, Pinterest has close to 100 million people actively on the site, with 85% of them being female. On top of that, almost 40% of the users on Pinterest come from the United States, but 60% are international users – though they usually navigate the platform using English as their primary language.

All of that information is going to help you figure out how to grow your Pinterest account like wildfire.

  • You know your target market is going to be mostly women
  • You know that the majority of them are going to come from outside the US but will have English as their default language
  • You know that the majority of them have purchased things on Pinterest in the past

Each and every piece of that information can help you improve your Pinterest marketing significantly.

Growing your Pinterest account faster than you thought possible

Three things are critical to help you figure out how to grow Pinterest following accounts:

  • You have to share content actually worth sharing
  • You have to push your Pinterest traffic to your other social media sites or web platforms
  • You have to interact regularly and consistently with your Pinterest followers
  • Make friends with similar accounts and work on board collaborations

Though you are going to be able to automate a lot of your activity on Pinterest, there’s no such thing as a “set it and forget it” approach to marketing on this social media network.

You are definitely going to have to work the system to have it work for you. Thankfully, this should be all that challenging when you pay attention to the inside information we shared with you above!

How to Schedule to Pinterest Using Socialdraft


One of the most important aspects of growing your account is to post on a regular basis. For this reason, you should use a scheduling dashboard like Socialdraft. Sit down on a Sunday with your content calendar and schedule your pins for the week. You can even duplicate them to post on different boards! It’s a total life saver.


Even though Facebook, Twitter, and Instagram are considered the “Big Three” when it comes to social media platforms, Pinterest has proven time and time again that it cannot – and must not – be ignored if you’re serious about competing online.

The web has completely transformed the way that people build their businesses, and the social media in particular provides you with unique marketing opportunities that you never would have had the chance to take advantage of previously.

At the same time, you need to know exactly what you’re doing to build your business with this technology – and you need to leverage smart and savvy Pinterest tips for brands and businesses that can help you grow.

That’s where we come into play!

Why take advantage of Pinterest?

Pinterest Analytics: Pinterest offers its own analytics so you can track how many people have pinned from your website, as well as how many people have viewed your pins. You can also determine what’s trending on Pinterest by reviewing the repin list.

Great Place to Share Infographics: Infographics boost engagement and attracts Pinterest followers. Among all your pins and repins, some original content–especially educational content–will give you an extra edge. Because Pinterest is image-based, Pinterest is perfect place for infograhics.

Pinterest Has Business Accounts: You can set up a Pinterest business page to sell your products on Pinterest.

People Can Pin From Your Website or Blog: You can use Pinterest as another platform to market your product or service with pin worthy images. This really helps you to get into a visual frame of mind, and will contribute to your marketing skills via the power and allure of images.

You Can Create Business Boards: You can create boards that represent your business.

You Can Add a Pin It Button to your Browser: You can add a button to Chrome, Firefox, Safari or Internet Explorer, which simplifies the pinning a seamless process.

Pinterest Helps Optimize your SEO: Pinterest contributes to strengthening your SEO. Make sure you include a link back to your website or blog to drive traffic.

Leverage everything that Pinterest has to offer to build your business and your brand

As we mentioned above, you are going to be able to tap into an amazing source of traffic when you market on this platform. We are talking about gaining the ability to spread your brand, your marketing messages, and your advertising to more than 100 million people – many of them hungry for the kinds of products and services that you provide.

You’re also going to benefit from tons of web traffic. Did you know Pinterest was #2 two source of all social media traffic to Shopify stores in 2015?

The multimedia capabilities and visual nature of this platform is going to really open up your marketing opportunities as well. You just have to be smart about how you go about using this platform to get the highest return on investment from it.

Consistency is everything when you want to succeed on social media

Consistency is the key when you are looking to succeed on social media, and that is the first of the Pinterest tips and tricks for business that we wish to share with you.

For starters, you need to create a Pinterest “board” that is consistent with the rest of your brand, the rest of your marketing and advertising pieces, and the rest of your sales efforts. People should be able to visit your board and know immediately that it belongs to you and your business – there should be no confusion, there should be no mistaking this, and there should be no “hiccups” that might otherwise derail this consistency.

On top of that, you need to make sure that you are regularly and consistently posting to Pinterest based off of a repeatable schedule. People should be able to know exactly when you are going to release new content, and they should be able to set their watches to this schedule and count on you religiously.

This is the only way that you’re going to be able to rise above the “shotgun marketers” that prey and spray when it comes to advertising on this platform.

Give your market EXACTLY what they want

Another of the Pinterest tips for brands that we want to share with you in this quick guide is the value in giving your market EXACTLY what they want.

Not only is Pinterest a fantastic tool for disseminating in sharing your content, but also gives you x-ray vision when it’s time to analyze your market, your prospects, and what they are interested in. Simply follow some of the people in your target market, pay attention to the content that they are adding to their own Pinterest account, and you will have more targeted marketing information than you ever would have had previously.

There is real power in taking advantage of these Pinterest tips and tricks for business. Use them wisely and your results will skyrocket.

Pinterest Tips to Get the Most Out of Your Pins


  • Color: Pins that have more than one dominant colors get repinned more. How much more? At least 2 times more. That’s pretty significant. So go ahead and test this out.
  • Use Optimized Sizes: Real estate is key on Pinterest. A tiny pin is just not going to get noticed on Pinterest. Make your images BIG, HUGE!!! Start off with an image that is at least 736 pixels wide.  Also, make your image tall. Vertical images get repinned aignificantly more than horizontal images.
  • Keep things “Objective”: Studies also show that images of people) get reppined 23% less than those of objects. This means Pinterest is a perfect platform for you to feature products, not selfies..
  • Include a Call to Action: Ask and you shall receive. This is especially true on Pinterest. Include a call-to-action (example – click for more info) in your pin description. This should result in an 80% increase in engagement.
  • Check your Pin Links: As seen in the video above, edit the links to your pins, it’s super easy, takes just a few seconds, and this way you can decide exactly where your Pinterest pins will go.

Schedule Consistently for Best Results


One of the keys to social media success is to be active. The moment you stop posting, your community will forget about you. So take advantage of a tool like Socialdraft that allows you to schedule pins to your Pinterest boards. This way you can do all that work at once and make sure that you are a constant presence in your audience’s eyes.

Rich Pins and How To Use Them

One of the latest additions to Pinterest is the introduction of Rich Pins which include more information about pinned images and the integration of the Pin It button with mobile apps. Rich Pins are Pins that include extra information on the Pin itself.

6 Types of Pinterest Rich Pins

There are 6 types of rich pins: app, movie, recipe, article, product and place. From your feed, you can tell when a pin has more information by the icon that appears below the picture. Pinterest will also update all of your old pins so they’re more useful.

1) Product Pins are for things like clothes and furniture with pricing, availability, and where to buy (updated every day!) Product Pins include real time pricing, availability and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.

2) Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen.

3) Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

4) Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.

5) Place Pins include a map, address, and phone number.

6) App Pins include an install button, so Pinners can download your app without ever leaving Pinterest. (For now, App Pins are compatible with iOS apps only.)

The benefit of Rich Product Pins is that they show current pricing details and have a direct link to the product page. With regular pins, the user must enter the price and the link only appears when someone hovers over the image. Rich Pins also automatically update with your website, and make shopping or finding information on Pinterest much easier.

How to Apply for Rich Pins:

1) Decide what kind of Rich Pin ( product, recipe, movie, article or place ) you want to apply for your website.

2) Learn more about the required meta tags for each type of Rich Pin you want for your website.

3) Add the appropriate Rich Pin meta tags to product, recipe, article, movie, or place pages on your site.

4) Apply for Rich Pins with a single URL that contains the correct meta tags in the Rich Pin validator.

5) Someone from our team will contact you over email with the status of your Rich Pin application. The review process may take a few weeks.

6) Once your site is enabled for Rich Pins, all Pins that link back to pages with the correct meta tags will start appearing as Rich Pins.

Learn How to Add Tags For:

Product Rich Pins
Recipe Rich Pins
Article Rich Pins
Movie Rich Pins
Place Rich Pins